The National Institutional Ranking Framework (NIRF) Ranks MAHE 4th In University Category

The National Institutional Ranking Framework (NIRF) ranked Manipal Academy of Higher Education (MAHE) 4th rank Nationally in the university category, making it one of the top 10 universities in the country. MAHE’s position moved to 4th from 6th last year, showing a consistent desire to improve and provide the best quality of education.

In overall India Rankings, MAHE has secured the position in top 20 varsities of the country standing at 14th position. Many of the constituent units of MAHE are also among the top 10 position under various disciplines. In dental category, Manipal College of Dental Sciences, Manipal secured 2nd position, Manipal College of Pharmaceutical Sciences, Manipal stood at 8th position in pharmacy and in medical category, Kasturba Medical College, Manipal secured 9th position. Additionally, Manipal College of Dental Sciences, Mangalore stood at 11th in dental category, MAHE secured 23rd position in research, and Manipal School of Architecture and Planning, Manipal stood at 28th in Architecture.

The 9th edition of the rankings includes a total of 13 categories. The lists feature rankings of higher education institutions in subcategories, including top universities and colleges, under engineering, medical, legal, management, pharma, architecture, agriculture, and allied sector. Institutions have been ranked based on parameters such as Teaching, Learning and Resources, Research and Professional Practices, Graduation Outcomes, Outreach and Inclusivity, and Perception.

Lt. Gen. (Dr.) M. D. Venkatesh, Vice-Chancellor, Manipal Academy of Higher Education (MAHE), said, “Being included in the NIRF rankings is evidence of our steadfast dedication to academic achievement, creativity, and all-around growth. This honor is a testament to the combined efforts of our staff, teachers, and students to create a climate that promotes growth, learning, and research. We shall keep working to raise the bar for education and make significant contributions to society".

Dr HS Ballal, Pro-Chancellor, Manipal Academy of Higher Education, MAHE, says, “Moving up to 4th place in the NIRF rankings from last year’s 6th position is a remarkable achievement that showcases our commitment to excellence. This progress reflects the hard work and dedication of our faculty, students, and staff in fostering an environment of academic rigor and innovation. We are proud of this accomplishment and will continue to push the boundaries to achieve even greater heights."

About Manipal Academy of Higher Education:

Established in 1953, Manipal Academy of Higher Education (MAHE) is an Institution of Eminence and a Deemed to be University. With a remarkable track record in academics, state-of-the-art infrastructure, and significant contributions to research, MAHE has earned recognition and acclaim both nationally and internationally. In October 2020, the Ministry of Education, Government of India, honoured MAHE with the prestigious designation of Institution of Eminence Deemed to be University. Currently ranked fourth in the National Institutional Ranking Framework (NIRF), MAHE is the preferred choice for students seeking a transformative learning experience.

Photo Caption: Dr Sharat Kumar Rao, Pro VC - Health Science, MAHE, and Dr Monica Charlotte, Dean MCODS Manipal, proudly received the NIRF India Ranking 2024 certificate and trophy from Hon. Education Minister Shri Dharmendra Pradhan.

From Freedom To Fame: Spotlighting Incredible India’s Diversity Of Accomplishments Documented In The Limca Book Of Records!

As India celebrates its 78th Independence Day, we reflect on the remarkable journey of a nation brimming with talent, resilience, and boundless ambition with the Limca Book of Records. Serving as a testament to India's progress across diverse fields, this corpus of commendable records showcases individuals who have not just reached new zeniths of success but have rewritten the limits of what is possible. Standing true to its own legacy as India’s first-ever record book, now in its 33rd edition, Limca Book of Records’ vast collection of exceptional performances never fails to impress the readers.

From north to south and east to west; every corner of India has contributed to this mosaic of achievement, painting a vivid portrait of a country united in its pursuit of excellence and its celebration of extraordinary accomplishments. Join us as we explore some of the most extraordinary feats documented in the latest edition, highlighting the indomitable spirit that defines our nation.

Sporting Stars

India's athletes are rocking the sports world with their fearless spirit, unwavering dedication, and amazing feats! The following records exemplify their tenacious persona:

Most runs in a single cricket World Cup edition

Virat Kohli became the batter to score the most runs in a single World Cup edition with 765 runs in 2023, breaking Sachin Tendulkar’s earlier record of 673 runs in 2003.

First pair to win mixed doubles gold medal in squash in the Asian Games

Dipika Pallikal and Harinder Pal Singh Sandhu became the first pair to win mixed doubles gold medal in squash at the Asian Games 2022.

Adventure (WR): Youngest in the world to complete the Ocean’s Seven Challenge

Prabhat Koli (b. 27 July 1999) from Navi Mumbai, Maharashtra, became the youngest person in the world, at the age of 23, to complete the Ocean’s Seven Challenge on 1 March 2023. He completed the challenge in 8 hrs 41 mins, crossing the Cook Strait between New Zealand’s North and South Islands amid bad weather. He is also the recipient of Tenzing Norgay National Adventure Award.

Knowledge Knights

In the pursuit of knowledge, Indian scholars and institutions have consistently set new benchmarks. The following records illustrate the relentless quest for intellect that propels our nation forward.

Most PhDs Awarded by a University in a Year: Delhi University awarded a record-breaking 910 PhD degrees (512 females and 398 males) at its 99th convocation on 25 February 2023.

First Prime Ministers’ Museum: The Pradhanmantri Sangrahalaya, located on the Teen Murti Estate in New Delhi, is a museum dedicated to celebrating all former prime ministers of India. It was inaugurated on 14 April 2022 by Prime Minister Narendra Modi, marking 75 years of Independence. This museum consists of 43 galleries showcasing the lives and tenures of former prime ministers. It offers various interactive experiences like holograms, virtual reality, augmented reality, and more. The exhibits include personal items, gifts and memorabilia, and medals and commemorative stamps, provided by families of former prime ministers.

Ace of Arts and Science Superheroes

India stands as a vibrant fusion of artistic genius and scientific innovation, yielding trailblazing triumphs, a few of which are below.

Most Stage Plays Performed in a Day – Solo: Akash Bhadsavle, born on 9 February 1996, showcased commendable dedication to the performing arts by completing a total of 12 shows in three different plays, each lasting 45 minutes, on 9 October 2022.

First Liquid Mirror Telescope Only for Astronomical Observations: Aryabhatta Research Institute of Observational Sciences (ARIES), an autonomous institute under the Department of Science and Technology, now boasts the first liquid mirror telescope designed solely for astronomical observations. Known as the International Liquid Mirror Telescope (ILMT), it is the largest in Asia and was inaugurated on 22 March 2023.

ADITYA-L1: First solar probe: ADITYA-L1 is India’s first satellite dedicated to studying the outer atmosphere of the sun. It has been indigenously developed by ISRO, and launched on 2 September 2023. It will stay approximately 1.5 million km away from Earth, which is about 1 per cent of the distance between the Sun and Earth.

First cloned cow: On 16 March 2023, Ganga, the first cloned cow in India, was born. The scientists at NDRI, Karnal, Haryana, created her after they got access to a non-invasive technology called ‘Ovum Pick-Up’ in 2018.

Vatsala Kaul Banerjee, Consulting Editor, Limca Book of Records, and Publisher, Hachette India, said, ‘What better time than August, the Independence month, to celebrate the august achievers in many different fields, occupying pride of place on India’s podium of accomplishments! Across decades, Limca Book of Records continues to be the chronicler of the spirit of achievement that defines our nation and continues to inspire its people.’

Ruchira Bhattacharya, Senior Director, Marketing – Hydration, Sports and Tea Category, India and South-West Asia Operating Unit at The Coca-Cola Company, said, “Coca-Cola's association with the Limca Book of Records is a celebration of India’s vibrant and diverse culture. As we reflect on the milestones documented in this iconic record book, we are inspired by the incredible stories of individuals who have pushed boundaries and created history, and happy that these stories are being documented to be shared further, thus inspiring many more”

The Limca Book of Recorsds uncovers many such fascinating feats that shine the spotlight on Incredible India. With records across aviation, food, cinema, and music, the 33rd Edition, 2024 has it all and much more! Whether it is making a record for the longest kebab measuring an astonishing 49ft, or 365 maps of different cities and countries collected by one person, read about the individuals who dared to dream big and achieved the impossible! Grab a copy of Limca Book of Records 2024 and know more out about our country’s firsts and foremost in every field of human endeavour here: https://www.amazon.in/LIMCA-BOOK-RECORDS-Hachette-India/dp/9357318453

Available at all leading stores and online.

Croma Launches Independence Sale With Exclusive Deals On TVs, Washing Machines, And More

Highlights

Up to 15% instant discount and unlimited 5% instant cashback on bank cards

50 inch UHD smart LED TV at 24,999 and 43 inch UHD smart LED TV at 18,499 

Exchange Benefits: Up to ?20,000 and 24 months easy EMI options

Washing Machines: Starting from just ?19,990 with cashback offers

5G Mobile Phones: Available starting at just ?12,499

Croma celebrates Independence Day, with 525+ stores across India. Croma has launched the Independence Sale campaign with a promise of bringing happiness closer to your home. There are great offers on a wide range of electronics and home appliances. From August 9, 2024 to August 18, 2024, customers can avail great deals exchange discounts and flexible payment options both in-store, online at croma.com and on Tata Neu App.

For those looking to enhance their home entertainment systems, Croma is offering UHD Smart TVs starting from just INR 24,999, with discounts of up to 70% off on select smart LED TVs and exchange benefits of up to INR 5,000 on old TVs. Additional promotions include the 55" OLED TV from LG starting at INR 2,999 per month and the 55 inch Neo QLED TV from Samsung, available from INR 2,990 per month with up to INR 9,000 cashback. For a premium audio experience, the Samsung Soundbar with subwoofer is available starting at INR 999 per month.

Customers interested in upgrading their kitchen appliances can find the Croma 9KG front load washing machine starting from INR 34,000, with an additional 5% discount through coupons and cashback offers on select cards.

Croma is offering up to 50% off on smartphones. AI Smartphones are starting at INR 3127 per month during the sale and 5G smartphones starting at just INR 12,499, in addition to the exchange benefits of up to INR 15,000.

Croma’s laptop collection features attractive offers, including cashback of up to INR 10,000 and exchange bonuses up to INR 6,000 provides an opportunity for customers to upgrade their devices for work or gaming at substantial savings.

Customers are encouraged to take advantage of these exceptional deals and celebrate Independence Day with Croma’s remarkable offers on electronics and home appliances. To explore these limited time opportunities, customers can visit their nearest Croma store or shop online at croma.com for a memorable shopping experience.

About Croma-Infiniti Retail Ltd.

Launched in 2006, Croma was the first one-of-its kind large format specialist retail store that catered to all multi-brand digital gadgets and home electronic needs in India. Bringing alive the promise of a ‘Brighter Every Day’ for its customers, Croma offers its customers a world-class ambience and omnichannel customer experience to shop both in-store and online at www.croma.com. 

With over 16,000 products across 550+ brands through 520+ stores across 180+ major cities of India, Croma ensures that for each customer, a Brighter Tomorrow begins Today!  Croma is a brand of Infiniti Retail Ltd., which is a part of the Tata Group. 

Embark On An Exciting Journey With ‘PEPPA PIG’s Adventure’, Brought To India By BookMyShow Live

* After two successful seasons of 82 shows across 11 cities in India, BookMyShow Live brings back India’s favourite and much-loved theatrical for children on popular demand 

* Get ready to oink with excitement as Peppa Pig and her friends take over India in a brand-new story, with plenty of catchy songs and heaps of fun, across 7 cities in India 

* Exclusive pre-sale of tickets for Kotak Credit Card customers will begin on August 23rd, 2024 at

* 12 PM (Noon) IST; General on-sale of tickets will be live starting August 25th, 2024 at 12 PM (Noon), exclusively on BookMyShow 

Get ready to join everyone's favourite little piggy, Peppa Pig, on an unforgettable adventure filled with laughter, friendship and fun! ‘PEPPA PIG’s Adventure’, a brand-new live stage show produced and promoted by BookMyShow Live, the live entertainment experiential division of BookMyShow, licensed from leading toy and game company, Hasbro, Inc. and presented by Kotak White Credit Card, promises to delight audiences of all ages.

Children’s favourite and one of the most charming, animated characters, Peppa Pig is coming to India for a third oink-tastic season, as she brings her friends and family on a trip, for a brand-new fun-filled season that promises a snout-standing spectacle complete with bucketful of surprises and fun.

Scheduled to go snorting out on laughter and learning across seven cities in India - Mumbai, Delhi, Bengaluru, Hyderabad, Pune, Chennai and Ahmedabad, ‘PEPPA PIG’s Adventure’ will enamour each city with six shows per weekend from September 21, 2024 onwards and this time with a brand-new script specially crafted to tickle Indian audiences pink!

Exclusive Pre-Sale of tickets for Kotak credit card customers will begin on August 23, 2024 at 12 Noon (PM) IST on BookMyShow, offering first access to tickets for this high-demand show, with special offers available for Kotak White and White Reserve credit card holders. General On-Sale of tickets for PEPPA PIG’s Adventure' will go live starting August 25, 2024 at 12 Noon (PM) IST, exclusively on BookMyShow, India’s leading entertainment destination. Tickets for both the Pre-Sale and General On-Sale will be available for the first leg of the live show across Mumbai, Pune and Delhi. This will be followed by a phased release of ticket sales throughout the season.

Commenting on the announcement, Owen Roncon, Chief of Business – Live Events, BookMyShow, said, “Peppa Pig has captured the hearts of children and families around the world and this live stage show is a fantastic opportunity for fans to experience Peppa's world. Following the resounding success of two previous seasons, we're thrilled to announce the return of everyone's favourite character to India with PEPPA PIG’s Adventure', introducing a fresh storyline that promises to captivate audiences. This latest instalment of the beloved theatrical production aligns with our commitment to offering engaging and immersive entertainment for all ages. Not only does it spark creativity and imagination, but it also imparts valuable life lessons to children. Our goal is to create magical and transcendental shared experiences for families, forging cherished memories that will endure over time. With the overwhelming success of past editions, we are confident that ‘PEPPA PIG’s Adventure' will continue to delight children and families alike, fostering a sense of fun and togetherness with loved ones.”

Sharing the enthusiasm, Frederick Dsouza, Business Head - Credit Cards, Kotak Mahindra Bank Ltd. said, "Kotak curates experiences for its credit card customers who appreciate premium live entertainment. Kotak is thrilled to present the globally adored PEPPA PIG’s Adventure live show to India, in partnership with BookMyShow Live. Peppa Pig is a beloved character not only for children but it also resonates with families, globally. Parents and kids can secure their tickets by booking their preferred seats during the pre-sale. We're thrilled to create this unique offering for our credit card customers with the opportunity to have first access to tickets and we are confident the kids are in for a memorable, joyful evening.”

Following the tremendous success of previous PEPPA PIG live productions over two seasons of ‘PEPPA PIG Celebration!’ in India featuring 82 shows across 11 cities, ‘PEPPA PIG’s Adventure’ takes families on a magical journey they will not forget. Packed with interactive dialogues, charming songs and of course, plenty of muddy puddle jumping, this live show brings the beloved characters from the hit animated series to life in a whole new way.

Join Peppa, her little brother George, Mummy Pig, Daddy Pig, Suzy Sheep, Pedro Pony, Gerald Giraffe and a whole cast of beloved characters as they set off on a thrilling camping trip full of surprises. With colourful sets, catchy music and plenty of audience participation, ‘PEPPA PIG’s Adventure’ is the perfect outing for families looking for a dose of entertainment.

The colourful world of Peppa will feature a never-seen-before theatrical guaranteeing giggles and snorts for all Peppa fans with catchy songs, wiggly dances, fun lessons and much more! This isn’t just any ordinary outing – it’s a day filled with laughter, surprises and unforgettable moments. With vibrant sets, lively music and interactive elements, ‘PEPPA PIG’s Adventure’ is a sensory feast whether you’re a die-hard Peppa fan or discovering the magic for the first time.

Find the best show in your city and don’t miss out:

City                               Dates                                      Venue

Mumbai                September 21 – 22, 2024       Sophia Bhabha Auditorium

Pune                     September 27 – 28, 2024       Lokshahir Annabhau Sathe Rang Mandir

Delhi                     October 05 – 06, 2024           Siri Fort Auditorium

Stay tuned as we will roll out details on the next phase of tickets in the other cities soon!

Get ready to experience the magic of ‘PEPPA PIG’s Adventure’ live on stage! Grab your tickets soon on BookMyShow and join Peppa and her friends for an incredible camping adventure.

It's going to be a day full of giggles, songs and interactive fun for all the little ones attending.

‘PEPPA PIG’s Adventure’ is presented by Kotak White Credit Card.

About Hasbro

Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers play experiences for fans of all ages around the world, through toys, games, licensed consumer products, digital games and services, location-based entertainment, film, TV, and more. With a portfolio of over 1,800 iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands, Hasbro brings fans together wherever they are, from tabletop to screen.

Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn.

About Peppa Pig

PEPPA PIG is a British preschool animated television series that has been airing for 20 years across ten seasons in over 180 territories. The series follows Peppa Pig, a cheeky little piggy who lives with her family – younger brother George, Mummy Pig and Daddy Pig – as well as her diverse community of friends. Globally successful, the brand connects with consumers across every touchpoint, from TV to theme parks to retail. As a lifelong friend, PEPPA PIG encourages kids to jump in together and explore the world around them, while helping give kids the confidence to treat every first step as a new adventure, from the everyday to the epic.

About BookMyShow:

Launched in 2007, BookMyShow, owned and operated by Bigtree Entertainment Pvt. Ltd. (founded in 1999), is India's leading entertainment destination with global operations and the one-stop shop for every entertainment need. The firm is present in over 700 towns and cities in India and works with partners across the industry to provide unmatched entertainment experiences to millions of customers. Over the years, the company has evolved from a purely online ticketing platform for movies across 7,000 plus screens, to end-to-end management of live entertainment events including music concerts, live performances, theatricals, sports and more, all accomplished at par with global standards. Some of the key properties that BookMyShow Live, the live entertainment experiential division of BookMyShow, has brought to its markets over the past few years include Ed Sheeran’s Mathematical Tour, Lollapalooza India, Backstreet Boys’ DNA World Tour, Post Malone’s debut India show at the Feeding India concert, U2’s The Joshua Tree Tour, NBA’s debut games in India, Disney’s Aladdin, Cirque du Soleil BAZZAR as also international artists such as Coldplay, Ed Sheeran, Justin Bieber to name a few. 

BookMyShow is invested in providing the best user experience, whether on-ground or online and to that effect, launched BookMyShow Stream, India’s largest home-grown transactional video-on-demand (TVOD) platform hosting award-winning and critically acclaimed content from around the world, complementing its cinemas business. BookMyShow also houses India’s most extensive organic reviews and ratings engine for movies and has driven technology innovations, such as the m-ticket and Movie Mode, impacting tens of millions of users and the industry at large. With continued support from marquee investors like TPG Growth, Stripes Group, Elevation Capital (formerly SAIF Partners), Accel and Network18, BookMyShow has constantly demonstrated category leadership, growing beyond India with operations in Singapore, Indonesia, Malaysia, UAE and Sri Lanka. BookMyShow is also committed to society at large, by way of its charity initiative BookASmile, which supports special causes to enrich the lives of the less fortunate across India through entertainment-led experiences.

About Kotak Mahindra Bank Limited

Established in 1985, Kotak Mahindra Group is one of India's leading financial services conglomerates. In February 2003, Kotak Mahindra Finance Ltd. (KMFL), the Group's flagship company, received banking license from the Reserve Bank of India (RBI), becoming the first non-banking finance company in India to convert into a bank - Kotak Mahindra Bank Limited.

The Bank has four Strategic Business Units – Consumer Banking, Corporate Banking, Commercial Banking, and Treasury, which cater to retail and corporate customers across urban and rural India. The premise of Kotak Mahindra Group’s business model is concentrated India, diversified financial services. The bold vision that underscores the Group’s growth is an inclusive one, with a host of products and services designed to address the needs of the unbanked and insufficiently banked. As on 30th June 2024, Kotak Mahindra Bank Ltd has a national footprint of 1,965 branches and 3,279 ATMs (incl. cash recyclers), and branches in GIFT City and DIFC (Dubai).

For more information, visit the company’s website at https://www.kotak.com/

Celebrate The Sprit Of Varamahalakshmi With ‘Aarna’ By Tanishq

To honor the generous spirit of Varamahalakshmi, a festival that worships the Goddess of prosperity, wealth, and joy, Tanishq, India’s largest jewellery retail brand from the House of Tata, presents the timeless jewellery collection- Aarna. The collection is artistically designed and meticulously crafted in reverence, capturing the essence of every woman who creates her own legacy.

In celebration of the festive season, Tanishq is offering a upto 20% off on making charges of Gold Jewellery and on Diamond jewellery value along with the year-long Tanishq Exchange offer providing 100%* value on old gold purchased from any jeweller in India of 22KT and above from 15th August to 18th August 2024. Experience the splendour of the magnificent designs and celebrate this season of new beginnings across all Tanishq stores in Andhra Pradesh and Telangana.

To commemorate the auspicious festival of Varamahalakshmi, Tanishq presents its collection, "Aarna" inspired by the multifaceted divinity of the Goddess. Aarna is a celebration of the inherent grace and strength embodied by every woman. Varamahalakshmi, a revered festival dedicated to the goddess of wealth and prosperity, offering prayers to the one who grants ‘varas’/wishes - Goddess Lakshmi, is observed with great devotion during the Shravan month. Believed to be working with the goddess on this day is considered equivalent to worshipping her 8 forms, this occasion holds immense spiritual significance.

In the spirit of the festival, Tanishq honors women as the embodiment of Goddess Lakshmi, recognizing their roles as both protectors and providers. The "Aarna" collection is a testament to this reverence, featuring an exquisite range of necklaces, chokers, earrings, and bangles. Crafted with meticulous attention to detail and utilizing the finest gold, precious stones, and pearls, this collection is designed to adorn the modern woman and celebrate her diverse beauty.

The collection blends traditional craftsmanship with modern aesthetics, featuring intricate designs that are symbolic of the festival’s rich cultural heritage. The collection jewellery pieces offers a wide array of jewellery that complements the festive attire of every woman. The occasion celebrates all women to embrace the divine feminine within themselves and adorn themselves with the splendor of the Varmahalakshmi collection.

Elevate your Varamahalakshmi celebrations with the divine radiance of Tanishq jewellery. Also, avail exciting offers that Tanishq is running especially for this festive season. Enjoy exclusive offers this festive season and adorn yourself in pieces that embody the spirit of this sacred occasion with Aarna by Tanishq.

Nek Unveils Pure 24KT Gold Coin For Varamahalakshmi Pooja

* The coin is part of the brand’s strategy to cater to the preferences of India’s diverse customer base

Nek, the jewellery brand powered by India’s leading gold savings platform Jar, launched a special edition 24KT pure gold coin today to mark the festival of Varamahalakshmi Pooja. The special edition coin, launched as an extension of Nek’s product line, aligns with the brand’s broader strategy of creating an inclusive jewellery brand that caters to preferences of the diverse customer base across India.

The launch of the gold coin on the auspicious festival of Varamahalakshmi Pooja is part of the brand’s commitment to crafting jewellery that represents, and honours cherished cultural traditions. Merging traditional customs with modern jewellery design, the brand consists of a broad range of styles from festive-specific pieces to everyday wear. 

"The pure gold coin is an earnest effort from Nek to participate in the Varamahalakshmi Pooja, as devotees across southern India prepare to welcome Goddess Varamahalakshmi. This elegant and aesthetic offering from Nek represents a fusion of cultural reverence with India’s exquisite craftsmanship," said Nishchay AG, Founder and CEO, Jar. "More than just a precious metal, the coin is a testament to Nek’s commitment to creating jewellery that celebrates the country’s rich cultural heritage."

With an expanding presence in the Indian jewellery market, Nek is focused on creating culturally relevant offerings that hold meaning to its customers while maintaining the highest standards of purity and craftsmanship.

Jar-Powered Jewellery Brand Nek Launches Gold & Silver Rakhis For Raksha Bandhan

·         Nek, Jar's innovative jewellery brand, launches a collection of 18kt gold and 925 silver rakhis for Raksha Bandhan, aligning with Jar's mission to make precious metals accessible while honoring cultural traditions.

·         The launch leverages Jar's existing gold infrastructure, allowing users to seamlessly convert their gold savings into these precious rakhis, bridging the gap between digital savings and physical jewellery.

Nek, the innovative jewellery brand from India's leading gold savings app Jar, is set to launch a special collection of gold and silver rakhis, celebrating the timeless bond between brothers and sisters this Raksha Bandhan. This new offering perfectly aligns with Jar's mission of making precious metals accessible to all Indians while honouring cultural traditions.

Raksha Bandhan, a cherished Hindu festival, symbolizes the love and protective relationship between siblings. Traditionally, sisters tie a decorative thread (rakhi) on their brothers' wrists, receiving a promise of protection in return. Nek's exquisite rakhis elevate this custom, crafting these symbols of affection from 18kt gold and 925 silver, materials known for their purity and lasting value.

"Our Nek rakhis represent more than just jewellery," says Nishchay AG, Co-Founder and CEO of Jar. "They're a manifestation of our commitment to blend tradition with modernity, offering products that have both emotional and intrinsic value."

The gold rakhis, made with 18kt gold, offer a luxurious option for those who want to make this year's celebration truly special. The 925 silver rakhis provide a more accessible yet equally meaningful alternative. Both options embody the enduring nature of sibling bonds, designed to last far beyond the festival day itself.

This launch leverages Jar's existing gold infrastructure, allowing users to seamlessly convert their gold savings into these precious rakhis. It's a natural extension of Jar's ecosystem, bridging the gap between digital savings and physical jewellery while deeply resonating with cultural sentiments.

The introduction of these rakhis also aligns with Nek's broader strategy of creating an inclusive jewellery brand that caters to diverse customer needs. From micro-investments in gold to now offering tangible symbols of familial love, Jar and Nek continue to innovate in making precious metals more accessible and an integral part of Indians' financial and cultural lives.

This Raksha Bandhan, as siblings across India prepare to celebrate their special bond, Nek's gold and silver rakhis offer a meaningful way to commemorate the occasion. More than just accessories, these rakhis represent a fusion of tradition, technology, and financial prudence even in gifting during special occasions.