Samsung Launches 2024 QLED 4K Premium TV Series With Quantum Dot Feature, 4K Upscaling Starting INR 65990

* The 2024 QLED 4K TV series now comes with Quantum Dot and Quantum HDR technology enabling consumers to enjoy a billion shades of true-to-life colours

The model comes with the brilliant 4K upscaling technology that transforms content in to near-4K quality, paving the way for users to enter the world of premium entertainment

Samsung, India’s largest consumer electronics brand, today launched the 2024 QLED 4K TV series at a starting price of INR 65990 in India. The 2024 QLED 4K TV line-up comes with a plethora of premium features.

The 2024 QLED 4K TV will come in three sizes - 55”, 65” and 75”. It is available on online platforms including Samsung.com and Amazon.in, beginning today.

Powered by Quantum Processor Lite 4K, the 2024 QLED 4K TV series provides 100% colour volume with Quantum Dot and Quantum HDR. It also comes with 4K upscaling, which enables users to enjoy high-resolution 4K content; Q-Symphony sound technology, Dual LED, Motion Xcelerator for gaming and Pantone Validation, a trusted symbol of colour fidelity for consumers.

“Content consumption has changed rapidly over the past couple of years with users demanding a more immersive and premium viewing experience. To cater to this demand, we have launched the 2024 QLED 4K TV series which is a stepping-stone in the world of premium and elevated viewing experiences. The new TV series provides life-like picture quality with the 4K upscaling feature that refines the content on the screen to near-4K levels, taking the overall viewing experience several notches higher,” said Mohandeep Singh, Senior Vice President, Visual Display Business, Samsung India.

Quantum Technology

Going beyond industry standards, the 2024 QLED 4K TV series is adept with Quantum Processor Lite 4K – a powerful processor that optimises viewing and sound conditions. Additionally, the Quantum HDR feature allows a wide range of contrast in cinematic scale. A billion shades of life-like colours come on screen thanks to Quantum Dot technology, displaying hues accurately even with varied levels of brightness.

Ace Picture Quality

The ultimate 4K upscaling feature delivers superior visual experience - regardless of the resolution of the content users are watching, they can enjoy life-like picture quality as the TVs automatically upgrade to near-4K levels. Moreover, Pantone Validation certifies the accurate expression of over 2000+ colours and Dual LED’s innovative backlighting technology brings bolder contrast by augmenting the backlight colour tone to match the type of content being watched.

Designed for the Future

The 2024 QLED 4K TV series displays a seamless AirSlim design, making it blend into the wall like never before. The boundless screen and adjustable stand elevate the home entertainment set-up. The TV series also enhances the sustainability cohort with assistance from SolarCell Remote that can operate without the need for batteries. In addition, AI Energy Mode provides energy saving benefits.

Brilliant Sound

For a truly immersive content viewing experience, the 2024 QLED 4K TV series features Q-Symphony, OTS Lite and Adaptive Sound features, allowing users to feel the on-screen motion as if it is real. It creates a 3D surround sound effect through real-time content analysis, creating an immersive watching experience.

Gaming Paradise

The 2024 QLED 4K TV series comes with the Motion Xcelerator and Auto Low Latency Mode (ALLM), optimising competency for gamers. Predicting the movement between the frames, these features improve the smoothness of the screen’s motion and provide faster frame transition with low latency.

Other Smart Features

The 2024 QLED 4K TV series also features Samsung’s TV Plus service comprising 100+ free channels. Furthermore, the built-in Multi Voice Assistant provides customers seamless connectivity, while Samsung Knox, the top-tier security solution, provides a safe home experience.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the world of TVs, smartphones, wearable devices, tablets, digital appliances, network systems and memory, system LSI, foundry and LED solutions. For latest news on Samsung India, please visit Samsung India Newsroom at http://news.samsung.com/in. For Hindi, log on to Samsung Newsroom Bharat at https://news.samsung.com/bharat. You can also follow u.

Yamaha Launches Fascino S With ‘Answer Back’ Feature Across India

* Available in the exhilarating Matte Red, Matte Black and Dark Matte Blue colour shades

India Yamaha Motor (IYM) Pvt. Ltd., in alignment with ‘The Call of the Blue’ brand campaign, today launched the Fascino S model with an ‘Answer Back’ feature. Fascino S encapsulates the essence of stylish European design, performance, and innovation. The premium scooter model, a vibrant addition to Yamaha’s portfolio, is available in the striking Matte Red and Matte Black color shades, along with the captivating Dark Matte Blue colour option, further enhancing the brand’s reputation for elegance and style.

The highlight of the 2024 Fascino S model is the ‘Answer Back’ function. The feature can be used by the customers through Yamaha’s mobile Application called as ‘Yamaha Scooter Answer Back’. By pressing the answer back button within the application, the riders can easily locate their scooter. It responds by activating both left and right indicators along with a horn sound for approximately two seconds – adding to the convenience and ensuring a more enjoyable ride for customers. The Application can be installed easily from Google Playstore/App Store.

Fascino S model continues to feature Yamaha’s cutting-edge BS VI compliant, air-cooled, fuel-injected (Fi), 125 cc Blue Core hybrid engine with Smart Motor Generator (SMG), enabling “Silent Start” of the engine, and delivering unmatched “Power Assist” performance. The model is also equipped with advanced automatic Stop & Start System (SSS) including Normal Mode and Traffic Mode, providing riders with an effortless riding experience coupled with reduced fuel consumption.

Speaking on the occasion, Mr. Eishin Chihana, Chairman, Yamaha Motor India Group of Companies, said, “With the evolving trends in the two-wheeler industry, making the portfolio most relevant for the target audience is of utmost importance. Today, Indian urban consumers are exhibiting mature choices that are bold, dynamic, and smart. At Yamaha, we consistently prioritize customer needs and create solutions that adds value to their overall ride experience. The 'Answer Back' feature in Fascino S will surely resonate with our customers who appreciate Yamaha for its unique style and great convenience. We will continue to innovate and introduce such convenient features to deliver an enriching experience to our customers.”

These exciting enhancements underscore Yamaha’s commitment to innovation and customer satisfaction, setting new standards in the scooter segment. As the Fascino S continues to charm riders nationwide with its blend of style and technology, Yamaha remains at the forefront of transforming premium urban mobility on two wheels.

Fascino S will be available at all Yamaha authorized showrooms, at the below mentioned price:

Color                                       Price (Ex-showroom, Delhi)

Matte Red & Matte Black          Rs. 93,730/-

Dark Matte Blue                       Rs. 94,530/-

About Yamaha Motor India group of companies:

Yamaha Motor made its initial foray into India in 1985 as a joint venture. In August 2001, it became a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint investor in India Yamaha Motor Private Limited (IYM). IYM's manufacturing facilities comprise State-of-the-art plants at Surajpur (Uttar Pradesh) and Kanchipuram (Tamil Nadu). The infrastructure at these plants supports the production of motorcycles and parts for the domestic as well as overseas markets. YMC has established its subsidiaries - Yamaha Motor Research and Development India Pvt Ltd. (YMRI), Yamaha Motor India Sales Pvt Ltd. (YMIS) and Yamaha Motor India Pvt Ltd. (YMI) in India to independently support IYM in the development, sales & marketing of its products and overall business planning & regional control respectively. Presently, its product portfolio includes YZF-R3 (321cc), MT-03 (321cc), YZF-R15 V4 (155cc), YZF-R15S V3 (155cc),  MT-15 V2 (155cc); FZS-Fi Version 4.0 (149cc), FZS-Fi Version 3.0 (149cc), FZ-Fi Version 3.0 (149cc), FZ-X (149cc), AEROX Version S (155cc), AEROX (155cc) and scooters like Fascino 125 FI Hybrid (125cc), Ray ZR 125 FI Hybrid (125cc), Ray ZR Street Rally 125 FI Hybrid (125cc).

Evolving A Roadmap To Balance Decarbonisation, Degrowth And True Circular Economy For Attainment Of SDGs At SUSTAINITI 2024, MAHE

Manipal Academy of Higher Education (MAHE), in partnership with the ISEC Bengaluru and IIPA Karnataka Regional Branch (IIPA-KRB) organised ‘SUSTAINITI’ 2024, a National Seminar on Sustainable Development in an Unequal World – Public Policy Paths 2024 on the 5th and 6th of June 2024 at the MAHE Bengaluru Campus (MAHE-B'LURU), Yelahanka, Bengaluru. The focus of the seminar were on the roles of public policy in sustainable development keeping in mind the challenges to socio-economic and environmental sustainability posed by urbanisation.

While welcoming the delegates, dignitaries and participants to the seminar, Dr. Harini Santhanam, Head, Department of Public Policy, MAHE highlighted the existing need to recognise the importance of a trans-disciplinary platform to discuss the new-age challenges to sustainable development. The seminar was inaugurated by Prof. Madhu Veeraraghavan, Pro-Vice Chancellor, MAHE-B'LURU who emphasised on the roles of policymaking and policymakers in ensuring that climate change adaptation must be planned hand-in-hand with the human development. Quoting the dedication to campus-wide efforts at MAHE B'LURU, Prof. Madhu provided examples of efforts such as planting drives, water and waste management, conservation of biotic communities in the campus as committed contributions to the achievement of the SDG Goals.

Senior policymaker and visionary administrator, Shri. A. Ramanathan, IAS (Retd.) launched the website of IIPA-KRB in the presence of Shri. T.M. Vijay Bhaskar, IAS (Retd.), Chairperson IIPA-KRB, Prof. M.V. Nadkarni, Emeritus professor and economist, ISEC, Prof. D. Rajasekhar, Director - ISEC among other distinguished guests and administrators who graced the occasions. Three books authored by Dr. Annapoorna Ravichander, Ex- Executive Director, PAF; Prof. V. Anil Kumar, Head, CPIGD, ISEC and Prof. Jeevan Kumar, Secretary, IIPA-KRB were released as part of the event. Memorandum of Understanding (MoUs) for the collaboration between MAHE, IIPA-KRB and ISEC Bengaluru were also exchanged. In his keynote address, Prof. M.V. Nadkarni, heavily stressed on the need to reconsider the development as not an outcome of only economic growth but as the social impacts for communities. He also emphasised the significance for policymakers to contribute to circular economy initiatives through strong policy pathways.

Two important panel discussions - one focussing on the multiple dimensions of rural, urban and environmental sustainability and the other on the roles of public policy communications for acheiving sustainable development provided very important insights. Speaking on rural and urban sustainability, Prof. Rajasekhar and Dr. Krishna Raj, ISEC highlighted the need to assess the rural-urban links closely. Dr. Siddhartha Krishnan, Director, ATREE presented a unique perspective to balance decarbonisation and degrowth from reformist versus radical angles. Speaking on the roles of reliable data on environment and climate change, Dr. Indu Murthy, CSTEP highlighted need to strengthen national and regional initiatives that are aligned to global frameworks to help achieve India's climate goals. r. Annapoorna Ravichander stressed on the role of media and effective communication in influencing policy making decisions, especially using data, based on her long-term experiences in training academicians, students, CSOs and Government officers to name a few.

About 30 selected papers were presented with the research conducted by researchers, students and faculty members and discussed for their value-addition to proactive policymaking for sustainable development. Chairpersons of various sessions including, Dr. Pranab J Patar, Assam Science Society (New Delhi and NCR); Dr. Dhanasree Jayaram & Dr. Vivek Pandi, MAHE Manipal and Dr. Deepta Sateesh, SMI, MAHE-B'LURU stressed on the need for enhancing methodological and data reliability to plan policies. More deliberations on Day 2 focussed on the roles of socio-economic factors in producing effective policymaking chaired by Dr. R. Manjula, Dr. Vilas Jadhav, Dr. Akshata Nayak, Dr. V. Karthick, Dr. Indrajit Bairagya and Dr. K.C. Smitha from ISEC.

Speaking at the Valedictory session, Prof. Raghavendra Prabhu, Deputy Registrar, MAHE-B'LURU spoke on the need to a reliable platform for addressing the strategic alliances in building partnerships in the domain of public policymaking. The major outcome of the event was that the deliberations successfully provided a strong roadmap to plan decentralisation and localisation of SDGs at urban and state levels in order to acheive desired ground-level social impacts. These plans and roadmap were taken into cognisance by senior policymakers who participated in the event, making this a unique event contributing to the knowledge-base on balancing implementing decarbonisation and degrowth, SDGs, public policies and their challenges.

ALLEN Career Institute Bengaluru Achieves Historic Milestone In JEE Advanced 2024 Results

ALLEN Career Institute, Bengaluru, has reached a historic milestone with its outstanding performance in the JEE Advanced 2024 results. A total of 5 students from ALLEN Bengaluru have secured ranks in the Top 100, showcasing the institute's excellence and dedication to student success.

The results of the prestigious engineering entrance exam, JEE Advanced, were released by IIT Madras on Sunday. This year, ALLEN Bengaluru has once again proven its mettle by producing exceptional results.

As per the compiled results, the following students from ALLEN Bengaluru have achieved remarkable ranks:

1.     AIR  15: Shawan Thomas Koshy (2 Year Classroom)

2.     AIR 30: Sagar V (3 Year Classroom)

3.     AIR 36: Videep Reddy (3 Year Classroom)

4.     AIR  37: Anshul Goyal (2 Year Classroom)

5.     AIR 80: Abhinav P J (4 Year Classroom)

Additionally, 15 students have secured ranks within the Top 500, further highlighting the institute's consistent excellence.

This stupendous result is a testament to the hard work, grit, and determination of the students, as well as the unwavering support from their parents. The resilience and passion of ALLEN Bengaluru faculties in upskilling themselves and keeping students ahead in such challenging times have been instrumental in achieving this success.

Shri Mahesh Yadav, Zonal Head of ALLEN South India centres, expressed heartfelt gratitude towards the parents for their trust in ALLEN and the opportunity to mentor such talented students. He emphasized that this remarkable accomplishment underscores the dedication of the students and the unwavering support and guidance from the experienced faculties at ALLEN Bengaluru.

ALLEN Career Institute Bengaluru continues to set new benchmarks in academic excellence, preparing students to excel in their future endeavours. We congratulate all our achievers and wish them the very best for their future!

Happiest Health MOVE Summit 2024 Inspires Fitness And Healthy Living With Discussions And Fitness Circuit

* Happiest Health MOVE Summit: Fitness Experts Lead Discussions, Competition Heats Up

Health and wellness knowledge enterprise Happiest Health launched the MOVE Summit today in Bengaluru to empower individuals on holistic fitness. The day-long summit was filled with diverse interactive workshops and sessions, networking opportunities, and access to the latest fitness technologies and trends. The event introduced the audience to practical knowledge and expert tips on maintaining a fit and healthy lifestyle. Based on the MOVE principle (Move, Own, Vitalise & Empower), the summit focused on the need for regular movement for healthier and happier lives.

A very engaging fitness competition of strength & conditioning was conducted at the summit that witnessed participation of over 100 people from across various age groups. Conquer the circuit competition which also had cash prizes of 50 K ( 1st prize), 25k 9 2nd prize) & 10K ( 3rd prize)

The day’s programme was centered around physical and healthy lifestyle management, helping attendees understand the value of diverse fitness approaches in today’s evolving landscape. The summit featured speakers, athletes, and fitness celebrities and showcased globally renowned fitness brands. The summit discussed bone & muscle health, exercise regimen, and sports injury prevention, besides hosting an experiential dance session, and a fitness quiz. People also participated in the MOVE Circuit, a strength and endurance challenge with several rounds of fitness activities where winners won cash prizes.

Mr. Anindya Chowdhury, CEO and President, Knowledge, Happiest Health, spoke about the summit “The MOVE Fitness Summit has brought together a community of health focused individuals and industry leaders to create open, honest dialogues around fitness and health. We’re always interested in new perspectives at Happiest Health and allowing people to access them easily. We look forward to showcasing more thoughts, ideas, and activities and helping people on their health and wellness journeys.”

Anju Bobby George, Senior Vice President, the Athletics Federation of India (AFI), delivered the keynote address, shared her journey as a sportsperson and her road to success. In conversation with Ashish Pratap Singh, CMO of Happiest Health, she spoke on various topics, from fitness aspects to the importance of rest, self-belief, and being mindful of nutrition along every step of an athlete’s preparation. She also discussed the future of Indian athletics and the high expectations around today’s athletes.

In her message to aspiring athletes, Anju Bobby George said, “Firstly, you need to identify whether you are good and talented enough at sports; don’t spend your time otherwise. And if you’re good, it’s still not an easy task—you have years of hard work to look ahead to. You’ll have to lose out on fun. But focus on yourself, work hard, and time will help you achieve your goal.”

In her session, Finding Time for Fitness, the dance and strength fitness expert and founder of My Third Space, Shwetambari Shetty, emphasized various simple exercises and movements for better mobility and strength. She elaborated on these foundational activities and said, “Your joints, body, muscles, and mind need to move a bit. Take the stairs, whether at home or office—that can make a difference. And it can be a part of your fitness routine every day. Finding time for fitness is not an arduous task. You can do many things at home and still be your greatest and strongest self. But this also comes with eating right, sleeping better, and more.”

Co-founder of The Outfit Sports Performance and strength and conditioning coach Huzefa T led fitness and weight management session. He focused on evolution of fitness and detailed various insights around hunger, diet, exercise, sleeping habits, and more in a comprehensive and interactive chat. On people’s relationship with food, Huzefa said: “We feel we are hungry because we haven’t got food in our bodies, and there is a pattern where we become uncertain because our bodies indicate we have not done what we are supposed to do. It is just how well one fits into a certain model. We are all on a situational adjustment with fitness. So, eat at a point in time. Eat the whole thing. Eat whenever you want. But eat it after you feel hungry.”

Happiest Health works towards opening vital conversations in the health and wellness space through events that bring together experts, industry leaders, and change makers. MOVE Summit 2024 was the latest in the platform’s aims to build communities that cause change by addressing health and wellness concerns in a balanced, insightful manner

About Happiest Health

Happiest Health is a global health & wellness knowledge enterprise promoted by Ashok Soota. Happiest Health provides credible and trustworthy health and wellness knowledge with views from globally renowned experts and doctors. The primary knowledge platforms are the daily newsletter, knowledge website, and newly launched monthly print magazine, and knowledge app and summits. The wellness division of Happiest Health caters to corporates to achieve optimal employee well-being, fostering a happier, healthier, and more productive work environment.

Happiest Health embraces scientific knowledge with a keen focus on medical breakthroughs providing kinder, gentler therapies including cell-based treatments. It also has deep coverage of integrated medicine including Ayurveda, homeopathy, and naturopathy. Happiest Health’s focus on wellness is holistic and energizing. Its Mission Statement is: “Better Knowledge. Better Health.” and conveys its benefits to all.

"Saint-Gobain: Leading The Way In Sustainability Awareness On World Environment Day"

Saint-Gobain Gyproc India is thrilled to announce the success of the initiative they have taken on the occasion of Environment Day at Lulu Mall, Bengaluru, Karnataka. Saint-Gobain Gyproc’s engagement and collaboration with Lulu Mall set the stage for a remarkable event aimed at raising awareness about sustainable construction practices. The bustling ambiance witnessed a large audience engaging with gripping activities at an informative booth, showcasing the importance of water conservation achievable through innovations like Gyproc Drywalls.

Lulu Mall's collaboration with Saint-Gobain Gyproc was instrumental in bringing forth innovative solutions for sustainable construction. Together, they showcased how solutions like Gyproc Drywall have contributed to significant water savings. By adopting such advanced technologies, Lulu Mall has exemplified its commitment to environmental conservation and resource efficiency. Through engaging displays and knowledgeable staff, attendees were informed about how Gyproc Drywall contributes to substantial water conservation compared to traditional construction methods. Gyproc’s advanced drywall technology has saved 1.6 lakh liters of water in the construction of Lulu Mall.

As part of the initiative, Gyproc distributed water bottles to shoppers, garnering happy consumers who were delighted to receive sustainable water bottles adorned with quirky and effective messaging, spreading the word on water conservation. With enthusiastic participation and positive feedback, it proved to be a grand success, resonating with attendees and inspiring eco-friendly practices within the community. This initiative aimed to raise awareness about the importance of water conservation and inspire eco-friendly practices within the community. Additionally, two exciting, competitive activities were held, further promoting environmental awareness and encouraging participants to contribute to a cleaner future.

Mr. Sudeep Kolte, Managing Director of Saint-Gobain Gyproc India, emphasized the broader importance of sustainability, stating, 'Our commitment to sustainability is not just about one event, but a continual journey towards a more eco-conscious future. By embracing innovative solutions like Gyproc Drywall, we are not only reducing water usage but also paving the way for a greener, more sustainable tomorrow.'

The event provided visitors with valuable insights into how Gyproc Drywall contributes to water savings and environmental sustainability. By bridging the gap between construction practices and environmental conservation, Gyproc is setting a new benchmark for sustainable building solutions.

About Saint-Gobain

Worldwide leader in light and sustainable construction, Saint-Gobain designs, manufactures and distributes materials and services for the construction and industrial markets. Its integrated solutions for the renovation of public and private buildings, light construction and the decarbonization of construction and industry are developed through a continuous innovation process and provide sustainability and performance. The Group’s commitment is guided by its purpose, “MAKING THE WORLD A BETTER HOME”.

€51.2 billion in sales in 2022

168,000 employees, locations in 75 countries Committed to achieving Carbon Neutrality by 2050

For more information about Saint-Gobain India, www.saint-gobain.co.in

About Saint-Gobain Group in India:

Over the years, the Group has made significant investments in India, has achieved strong and profitable growth, and has built an enviable reputation. Today, it is a leader in all its major businesses with sales of 123 BINR Sales in 2022 (~1.49 BEUR). In India, Saint-Gobain is a brand that is respected and widely recognized. Currently, Saint-Gobain has a Pan-India presence with 76 manufacturing sites, sales offices in all major cities and industrial towns, an extensive dealer network, and more than 8300 employees across India.

For more information about Saint-Gobain India Pvt. Ltd – Gyproc Business, visit www.gyproc.in"

Platinum Guild International (PGI) India And Senco Gold & Diamonds Unvel The ‘Platinum Evara’s Nova Collection’

Platinum Guild International (PGI)- India, in collaboration with Senco Gold & Diamonds, proudly introduces the Platinum Evara Nova Collection, a tribute to the modern woman embodying joy, abundance, and empowerment.  With a legacy of over eight decades, Senco Gold & Diamonds India is known for its high-quality jewellery that blends craftsmanship, exquisite designs, and timeless elegance. With an emphasis on creativity and artistry, the new platinum jewellery collection offers a wide range of statement pieces that can be worn for various occasions as well as paired with a variety of outfits.

Reflecting the inherent attributes of platinum as a metal—clean lines, understated and timeless elegance, and classy sophistication, the Platinum Evara Nova Collection is designed to resonate with the dynamic spirit of today's multi-faceted women. Crafted from 95% pure platinum, each piece in the collection showcases the versatility and beauty of platinum, complemented by exquisite diamonds and other precious stones, as well as touches of pink gold. With platinum’s naturally white luminous leading the design narrative, the collection exudes a sense of modernity and elegance.

The collection incorporates interesting themes including organic negative spaces, soft-layering and unique dimensions as well as elements like subtle and clean lines, scales and grooves, and curved shapes that instantly elevate the designs, resulting in one-of-a-kind & contemporary pieces.Among the highlights of the collection are the neckwear pieces, including the bi-metal chain necklaces that are accentuated with pink gold accents as well as platinum adorned with diamonds, statement earrings featuring intricate designs and flexible bracelets designed for frequent wear.

Speaking on the collection, Suvankar Sen, CEO & MD, Senco Gold & Diamonds said, “We are excited to be collaborating with PGI India to launch the all-new Platinum Evara Nova collection for women. The women of today are multi-faceted; they are pursuing their dreams, transitioning to their better selves, and manifesting their extraordinary potential as they embark upon their new journeys in the world. Inspired by their unabashed spirit and relentless strength, the collection is themed around the 'New World, New Me' ethos that celebrates, and captures the essence of these women. Through our expert craftsmanship, we have infused diamonds, precious stones as well as hints and accents of pink gold with a rare metal such as platinum to provide a modern look and feel to the collection. Through this collection, we aim to offer women versatile yet elevated platinum jewellery pieces that reflect their individuality and aspirations."

Commenting on the launch, Vaishali Banerjee, MD, PGI India, stated,"We are thrilled to deepen our partnership with Senco Gold & Diamonds through the introduction of the Platinum Evara Nova Collection. This collection is a testament to our commitment to meeting the discerning tastes and preferences of modern women—bold, empowered, and unapologetically themselves. At PGI, we continuously seek new opportunities for platinum jewellery by exploring innovative design avenues. This collection represents our dedication to offering fresh and contemporary platinum jewellery pieces that resonate with our consumers’ aspirations and individuality.”

Priced from INR20K – 60K , the new Platinum Evara Nova Collection is now available at select Senco Gold & Diamonds stores nationwide. For more information, visit https://platinumevara.com/

ABOUT SENCO GOLD & DIAMONDS:

Senco Gold & Diamonds is a leading pan-India jewellery retail player which recently achieved a significant milestone of getting listed on NSE and BSE. With a legacy of more than five decades, Senco Gold & Diamonds is the largest jewellery retail player in the eastern India based on number of stores. Senco has over 160+ showrooms spread across India with a mix of Own and Franchisee model and having various formats like D’Signia, Everlite and Standard to cater to various customer segments.

The Company offers an extensive range of jewellery, including gold, diamond, silver, platinum, as well as precious and semi-precious stones. With a catalogue offering more than 130,000 designs for gold jewellery and more than 72,000 designs for diamond jewellery, Senco offers a large variety of designs of handcrafted jewellery, most of which are designed in-house by its designers in close collaboration with skilled local craftsmen and karigars in Kolkata and across the country.

The company has Brand Ambassadors like Kiara Advani, Vidya Balan and former Indian cricket legend Sourav Ganguly. Company’s brands include Everlite, focused on lightweight jewellery; Gossip, the silver and costume jewellery brand; D’Signia showroom format which offers a premium jewellery retail shopping experience to its connoisseur customers. Senco Gold & Diamonds also has an Aham collection of jewellery catering to men; and a Vivaha collection, which is a premium designer wedding jewellery range.

ABOUT PLATINUM GUILD INTERNATIONAL (PGI)

Platinum Guild International (PGI) is a marketing organisation with the vision to develop the global platinum jewellery market as a new demand source for platinum. It was formed in 1975 with specialist teams dedicated to growing the global platinum jewellery market through consumer and trade-facing programmes in the four key jewellery markets of China, India, Japan and USA. Since then, jewellery development has demonstrated a strong track record in delivering results. Through various programmes, both direct-to-consumer and in collaboration with jewellery retailers and manufacturers, PGI creates consumer ounce demand by first identifying opportunities for platinum in jewellery, and then developing them with partners. It also aims to build an enduring commitment to platinum in jewellery.

PGI’s consumer marketing and educational programmes are focused on developing awareness and an appreciation for platinum’s unique properties as a precious metal for fine jewellery.

In addition, PGI works globally with collaborative partners running extensive marketing programmes in the four main platinum jewellery markets of China, Japan, USA and India. These markets are staffed with experts in strategic planning, marketing, retail, design and business development.

PGI is funded by the leading platinum producers of South Africa, as well as through co-funded programmes with the jewellery industry.

PURITY ASSURANCE PROGRAM

PGI has partnered with TUV India Pvt Ltd to implement a robust audit programme to ensure the purity of platinum under its programme. TUV is one of the country’s first certification bodies and has been closely associated with the quality revolution in India. Under Platinum Guild India’s quality assurance programme, each individual piece of jewellery has an assured purity as high as 95%. And as a proof of this assurance, every piece is stamped ‘Pt950’ and comes with a tamper-proof quality assurance card that distinguishes authentic platinum from other jewellery.

A Unique Identification Number is also stamped on the jewellery in addition to the detailed description of the piece you choose for yourself. Our quality assurance programme is in place to ensure transparency and that the platinum the consumer buys is of the highest quality. After all, that is what true value is all about.