As IMD Reports Of A Good Monsoon, VST Zetor Unveils Range Of Three Tractors. For India Market

* The Indian Meteorological Department predicts above-average monsoon rainfall in 2024, estimated at 106% of the long-term average.

* Trusted by Generations, Timeless in Performance, Tough in Every Terrain.

VST ZETOR Private Ltd., the joint venture between VST Tillers Tractors Ltd and HTC Investments a.s (Owner of the “ZETOR” brand), announced the launch of three best-in-class higher HP tractors in the country today. Mr. Antony Cherukara, Managing Director, VST Zetor and Mr. Filip Soka, Vice Chairman, VST Zetor, jointly announced the launch in Bengaluru. The three new tractors launched in the range of 41 to 50 HP are VST ZETOR 4211, VST ZETOR 4511, and VST ZETOR 5011. These products are jointly developed by VST & ZETOR after rigorous testing and technological integration post taking valuable inputs from the farming community in India.

VST Zetor tractors developed at VST Zetor plant in India, features an indigenously made powerful, best-in-class DI Engine, fully constant mesh transmission with helical gears and VZmatic hydraulics. Its wider Platform, dual diaphragm clutch, optimum turning Radius, adjustable premium seat, dual-acting power steering and aerodynamic styling ensure ease of operation with desired comfort.

VST ZETOR tractors are best suited for a wide range of applications starting from land preparation to post-harvest operations. It is highly compatible with all heavy-duty non-agriculture tasks along with all primary, secondary tillage and haulage applications of Agriculture.

Mr. Antony Cherukara, MD VST Zetor, said “The launch of these tractors is a significant milestone as with these models we are entering into the 60% of the tractor industry of India, i.e. the higher HP segment. These tractors will help to strengthen our brand and build a much stronger tractor portfolio to cater to a wide range of farming applications and geographical market needs. VST Zetor has launched these tractors after thorough research and understanding of the requirements of the Indian farming community. These tractors are engineering marvels developed with the FAST FRUGAL and FUTURE READY approach of VST with TRUSTED, TIMELESS & TOUGH Identity of ZETOR, to offer technological efficiency for better earnings to the farmer. Going with its vision statement to emerge as the best solution provider for farm mechanization VST Zetor will introduce many more products in the Indian and International markets soon”.

Mr. Filip Soka, Vice Chairman of VST ZETOR, highlighted ZETOR's 60-year legacy in India, renowned for its durability, reliability, and versatility. “Today, we fulfill the long-awaited desire to see ZETOR tractors in action on Indian soil. Our launch unveils three models tailored to meet the diverse needs of Indian farmers. Leveraging VST's expertise in 4WD compact tractors, well-received in Europe, this collaboration promises to raise agricultural standards in India”.

“With a global presence in 130+ countries, our partnership with VST aims to strengthen our footprint in India, the world's largest tractor market. Together, we empower Indian farmers with machinery embodying trust, timelessness, and toughness”.

Some of the Key features of the VST Zetor Tractors are -

*  VZ Series Powerful Engines with Unit Cylinder Wet Liner Technology (UC-WLT)

*  Helical Constant Mesh Gearbox with Forced Lubrication System

* Heavy Duty Rear Axle & Cold Forged Differential Gear

*  Heavy Duty Hydraulics with Auto Depth & Draft Control (ADDC) and VZ-Matic

*  Side Gear Shift, Under Hood Muffler, Heavy Duty Fenders

*  Heavy-duty Box type Front Axle for application versatility.

*  Spacious Wider Platform with Adjustable Deluxe Seat

Taking operational comfort to the next level These Tractors have Integrated Car-like Headlamps, Compact packaging with under hood Muffler, a Stylish SMC Bonnet, a Stylish Dashboard with a Digital Cluster, a Heat Deflector, a Stylish & fully Covered Fenders, a Side Shift lever and GSPTO.

About VST ZETOR

VST ZETOR embodies a groundbreaking collaboration between VST Tillers Tractors Ltd and HTC Investments a.s., dedicated to delivering high-quality tractors to Indian farmers. Rooted in the principle of ‘Global Technology, made in India,’ the collaboration seamlessly combines VST’s renowned FAST & Frugal approach with ZETOR’s cutting-edge innovations. This synergy ensures both immediate relevance and future preparedness to address the dynamic needs of Indian agriculture.

About ZETOR

Since 1946, ZETOR has made its mark in 130+ countries. In South Asia, it began exporting Czech tractors to India in the 1960s. Partnering with local manufacturers like HMT, ZETOR provided over 60,000 tractors to Indian farmers between 1970 and 1990, boosting agricultural prosperity.

About VST Tillers Tractors Ltd.

VST pioneers 4WD COMPACT Tractors and dominates the Power tiller market with over 70% share. Our commitment to trust and transparency strengthens bonds with small and marginal farmers, offering user-friendly, affordable, and technologically advanced solutions for seamless productivity. Expanding into the Higher HP Tractor segment with our Fast, Frugal, and Futuristic product approach.VST offers the widest range of products to its channel partners for most profitable business opportunities.

For More Information visit: vstzetor.com / vsttractors.com / www.zetor.com

PhonePe Presents Assured Cashback Offer For Akshaya Tritiya, 2024

*      Users can avail up to Rs.2000/- assured cashback* on one-time purchase of 24k digital gold

*      Users can also avail special offers for redemption of digital gold at Caratlane stores till 12th May

PhonePe, India’s leading fintech platform has announced a compelling offer today for the joyous and prosperous occasion of Akshaya Tritiya, this year. On 10th May 2024, users can avail assured cashback of up to Rs.2000 on a minimum order value of Rs.1000 on the PhonePe app. The unique offer, available exclusively on PhonePe, is applicable only on one-time purchase of 24k digital gold. Users can choose to pay through multiple modes of payment such as UPI, UPI Lite, credit & debit cards, wallet and gift cards.

To add to the festive cheer, PhonePe also has a special offer for redemption of digital gold at Caratlane stores till 12th May. The highlights of this offer are:

Additional 2% discount on gold coin

Additional 4% discount on unstudded jewelry

Additional 10% on studded jewelry

PhonePe offers highest purity gold from Caratlane, SafeGold & MMTC-PAMP, some of the leading and trusted players in the digital gold ecosystem. While there are multiple benefits to purchasing digital gold on the PhonePe app, some of the key ones are:

Highest Assured Purity: Customers can buy 99.99% purity certified 24K Digital Gold, as offered by the Partners, on PhonePe.

Convenience: Customers can choose to buy Digital Gold from the comfort of their home 24*7. On selling their stored Gold anytime, the money is credited to their bank accounts within 48 hours.

Storage in insured bank grade lockers: Certified 24K Gold purchased digitally carries zero making charges and is stored in free* bank-grade Gold lockers.

Invest with any amount: Customers have the flexibility to invest in Digital Gold with any amount of their choice.

Apart from one time purchase, PhonePe also empowers every Indian to invest in Gold digitally via SIP and helps customers invest long term, systematically. Over 1 Crore customers from 19,000+ pin codes in India have so far bought high purity 24K gold on the PhonePe platform at transparent prices thus reflecting their continued trust in the brand.

Here’s how users can avail the offer on the PhonePe app:

Step 1: Tap ‘See All’ from the ‘Recharge & Pay Bills’ section of your PhonePe app homepage

Step 2: Select ‘Gold’ from the ‘Recharge & Bill Payment’ page

 Step 3:  Select "Buy One Time”

Step 4:  Proceed by selecting “Buy in rupees” and adding minimum Rs.1000 worth of 24K Gold

Step 5: Check the final details of your Gold purchase and click on ‘Proceed to Pay’. And it’s done!

You will see the updated Gold balance on the PhonePe app shortly. Post successful purchase, you will receive a cashback** in your PhonePe Gift Card balance.

About PhonePe Group:

PhonePe Group is India’s leading fintech company. Its flagship product, the PhonePe digital payments app, was launched in Aug 2016. In just 7 years, the company has scaled rapidly to become India’s leading consumer payments app with 530+ million registered users and a digital payments acceptance network of 39 million merchants. PhonePe also processes 250 million daily transactions with an annualized Total Payment Value (TPV) of USD 1.5+ Trillion.

On the back of its leadership in digital payments, PhonePe Group has expanded into financial services (Insurance, Lending, Wealth) as well as new consumer tech businesses (Pincode - hyperlocal e-commerce and Indus App Store - India's first localized App Store). PhonePe Group is an India headquartered technology company with a portfolio of businesses aligned with the company's vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.

^Purity is solely assured by Gold Partners

*Storage is free for the first 5 years.

**PhonePe's role is limited to payment facilitation/processing. Order management/ fulfillment is undertaken by PhonePe’s partners. Please read the offer terms & conditions before purchase. T&C apply.

For more details: media@phonepe.com 

Samsung India Launches Two High Capacity Power Banks With Super-Fast Charging

Samsung, India’s largest consumer electronics brand, today announced the launch of two power banks that have been designed for convenience of users on the go. The 20000mAh power bank comes with 45W super-fast 2.0 charging and the 10000mAh power bank supports wireless charging and 25W super-fast wired charging, offering users great options to keep their devices charged on the go.

The 45W 20000mAh power bank, priced at INR 4299, supports triple port charging capability and can charge three devices simultaneously. Users can not only charge their smartphones, but can also charge headphones, gaming consoles, cameras or laptops concurrently with added convenience and far less hassle. Using high-quality lithium-ion batteries, Samsung’s 20000mAh power bank supports low current charging and is compatible with mainstream smartphones and digital devices, meeting users’ high daily demand for power.

The 25W 10000mAh super-fast power bank, priced at INR 3499, can charge a wide range of devices including smartphones, watches, buds and digital devices. The dual-port charging capability of the power bank allows users to plug in and power two devices at once. Additionally, the Qi certified power bank can charge a wide range of digital devices wirelessly with up to 7.5W.

The power banks are made with UL-certified recycled materials which help reduce carbon emissions and conserve the planet’s precious resources.

Available in Beige colour, the power banks are on sale on Amazon, Samsung.com and at leading retail stores.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For latest news on Samsung India, please visit Samsung India Newsroom at http://news.samsung.com/in. For Hindi, log on to Samsung Newsroom Bharat at https://news.samsung.com/bharat. You can also follow us on Twitter @SamsungNewsIN.

EaseMyTrip Expands Its Footprint With A New Franchise Store In Amritsar, Punjab

* This is EaseMyTrip’s first franchise store in Amritsar

EaseMyTrip.com, one of India’s largest online travel tech platforms, is excited to announce the launch of its latest franchise store in Amritsar, Punjab. This new outlet is located at SCO 5 C Block Market, Ranjit Avenue, Amritsar, marking another milestone in the company's continuous effort to blend its robust online presence with an expanding offline reach through a strategic franchising model. This is the 15th store to be launched as a part of the brand’s expansion plans and the first one in Amritsar.

The new Amritsar franchise is perfectly positioned in the heart of the city, ensuring easy access for customers in and around Ranjit Avenue. Designed to resonate with EaseMyTrip’s vibrant brand identity, the store boasts an inviting atmosphere where travelers can plan their journeys with the help of seasoned travel experts. From flight and hotel reservations to bus and railway ticket bookings, luxurious vacations, cruises, group travels, and even visa application services, the Amritsar franchise is equipped to handle all travel-related requests with efficiency and care.

Reflecting on the company’s expansion strategy, Rikant Pittie, Co-Founder of EaseMyTrip, commented, “Our franchise in Amritsar is a testament to our commitment towards making quality travel services accessible to more people through a harmonious blend of online convenience and personalized offline assistance. With each new store, including our plan to open 100 franchise stores in this financial year, we are not just growing our network but also enriching the travel booking experiences for our customers across India."

The introduction of the Amritsar store is part of EaseMyTrip’s ambitious plan to strengthen its presence in the Indian market, following the successful launch of numerous franchises across the country. Each EaseMyTrip franchise is a step forward in the company’s mission to offer seamless travel experiences, underscoring its dedication to customer satisfaction and service excellence.

EaseMyTrip officially launched its flagship brand, EaseMyTrip Franchise, early last year. Since then, the brand has opened 14 offline stores under its franchising model across India, with the recent one being in Karnal, Haryana. Inaugurating stores through its franchising model is a strategic decision aligned with the company’s expansion plans.

About EaseMyTrip

EaseMyTrip (a public listed company at NSE and BSE) is India’s one of largest online travel platform in terms of air ticket bookings, based on the Crisil Report-Assessment of the OTA Industry in India, February 2021. Furthermore, growing at a CAGR of 59% during FY20-23 in profits, it is one of the fastest-growing internet companies. Bootstrapped and profitable since its inception, EaseMyTrip offers 'End to End' travel solutions including air tickets, hotels and holiday packages, rail & bus tickets as well as ancillary value-added services. EaseMyTrip offers its users the option of zero-convenience fees during bookings. EaseMyTrip provides its users with access to more than 400 international and domestic airlines, over 2+ million hotels as well as train/bus tickets and taxi rentals for major cities in India. Founded in 2008, EaseMyTrip has offices across various Indian cities, including Noida, Delhi and Gurugram, Bengaluru, and Mumbai. Its international offices (as subsidiary companies) are in the Philippines, Singapore, Thailand, the UAE, the UK, the USA and New Zealand.

Toyota Kirloskar Motor Introduces Innova Crysta GX+ as a New Standard Grade

* The New Crysta GX+ is equipped with a host of exciting features and enhancements including rear camera, auto-fold mirrors, DVR, diamond-cut alloys, wooden panels, and premium fabric seats.

* Powered by 2.4L Diesel Engine with a 5 speed Manual Transmission with Eco and Power drive modes.

* Having sold close to 10,50,000 units since its debut in India in 2005, the iconic Innova continues to lead the MPV market.

* Starting price at Rs. 21,39,000. (ex-showroom)

* The Innova Crysta is now available in five grades of Diesel Manual Transmission

Toyota Kirloskar Motor (TKM) today announced the introduction of new grade, GX+, in the Innova Crysta lineup. Inspired by the company's focus on customer centricity, the new grade boasts of enhanced features thus reflecting TKM's commitment to delivering excellence tailored to the customer preferences. Reinvigorating the Innova Crysta line-up, the newly introduced Innova Crysta GX+ grade is loaded with 14 additional features, harmoniously blending functional and aesthetic enhancements, elevating the overall driving experience.

Key highlights of Innova Crysta GX+ include functional features such as rear camera, auto-fold mirrors, DVR, as well as aesthetic enhancements like diamond-cut alloys, wooden panels, and premium fabric seats. Offered in 7- and 8-seater options, the GX+ grade is available in five exciting colours i.e., Super White, Attitude Black Mica, Avant-Garde Bronze Metallic, Platinum White Pearl and Silver Metallic each adding a unique flair to the versatile palette of the vehicle.

Commenting on the new introduction, Mr. Sabari Manohar – Vice President, Sales-Service-Used Car Business, Toyota Kirloskar Motor said, “Ever since its launch in 2005 Innova brand has earned an unshakable reputation of being the segment leader by setting industry benchmarks. Synonymous to quality and trust, Innova has served the diverse mobility needs of generations of Indians and continues to hold the same aspirational value. Time and again our endeavour at TKM has been to keep the brand relevant and multi-functional, based on the evolving customer trends, in line with our customer-centric approach.

The newly introduced Innova Crysta GX+ grade complement our existing line-up of Innova Crysta. The newly introduced features are a leap forward in terms of offering more value through enhanced features and multi functionality. We are confident that the new introduction will continue appeal to a wider audience of customers thus reinforcing Innova’s legacy of being India’s most loved MPV.”

Details of the ex-showroom Prices (grade-wise), are as follows:

Variant                                                  Ex Showroom Price (W.E.F 06th May 2024)

Innova Crysta GX+ 7s                                  Rs 21,39,000

Innova Crysta GX+ 8s                                  Rs 21,44,000

Robust performance:

The performance of Innova Crysta GX+ sets a new benchmark for power and efficiency in its class with a robust 2.4L Diesel Engine with a 5 speed Manual Transmission with Eco and Power drive modes. The powerful GD diesel engine is equipped with considerable enhanced torque in the low and medium speed ranges. Additionally, the vehicle ensures an improved suspension with pitch and bounce control, keeping cabin movement to a minimum and maintaining a smooth ride on rough roads.

Tough Exterior:

The exterior boasts a blend of toughness and sophistication. With a sleek and contemporary design, the Innova Crysta exudes elegance and refinement on every journey. Its meticulously refined exterior features such as the bold front grille, and sturdy bumper not only enhance aesthetics but also elevate functionality, ensuring a commanding presence on the road. Further distinguishing the Innova Crysta GX+ are its imposing silver surround piano black grille and an enticing diamond-cut alloy that underlines its bold stance, adding to its allure.

Comfortable Interiors:

The interior of the Innova Crysta GX+ sets an example in comfort and convenience with a host of innovative features. Like every other Innova, luxury and comfort are at the core of the new Innova Crysta GX+ with wood finish interior panels, auto-fold mirrors, DVR spelling unparalleled refinement and class.

Advanced safety offerings:

Safety remains a top priority for Toyota, and the Innova Crysta GX+ is no exception. Equipped with a comprehensive suite of safety features, including Rear Camera, SRS Airbags, Vehicle Stability Control, and Hill-Start Assist Control, the vehicle offers peace of mind for both driver and passengers. The Anti-Lock Braking System (ABS) and high strength GOA body structure further enhance safety on every journey.

Value Added Services:

The New Innova Crysta GX+ Grade is complemented by an array of value-added services such as Extended Warranty & Toyota Genuine Accessories, focusing on affordability and flexibility that will be beneficial to the customers. Other options include upto 7-year finance schemes, low EMI with increased affordability, pre-approved funding for value added services and Toyota Smart finance [ Balloon Finance] to support aspirational buying and present customers with a wide variety of choices. Other value benefit services include Toyota’s newly introduced 5-year complimentary Roadside assistance, warranty – standard warranty of 3 years/1,00,000 km, which can be extended to 5 years/2,20,000 km at a nominal cost.

In addition, the company also recently launched an industry-first “Awesome New Car Delivery Solution” that extends vehicle logistic services till delivery touchpoints by eliminating possible drive down of new cars by the dealer staff to the delivery location. As an industry first, the new initiative will enable Toyota dealers to transport new vehicles from dealer stockyards to their sales outlets on a flat-bed truck.

Firstsource Solutions Reports In-Line Results; Robust FY25 Guidance

Firstsource Solutions Q4 results were broadly in line with our estimates. Revenue growth of 4.7% QoQ was slightly higher than our estimate of 3.9% QoQ, while EBITM of 11% was in line. Both, revenue growth and logo additions have been broad-based across geographies and verticals. It guided 10-13% CC YoY growth for FY25, considering strong deal intake in FY24 (highest-ever ACV win) and robust pipeline (25% growth in Q4). FY25 guidance factor-in the impact of QBSS acquisition and residual offshore shift in top clients, implying a CQGR of 2-3%. It plans to frontload investments in sales (expanded team size by ~33% in 6M), capabilities (leadership and solutions), and brand positioning. Management aims to deliver USD1bn organic revenue run rate by FY26-end (implied CQGR of ~2.8%), and expand EBITM by 50-75bps each year over the medium term after the investment phase. We cut FY25-26E EPS by 2-4% to factor-in the Q4 performance, slightly weaker margin trajectory, and QBSS acquisition. We maintain ADD with a TP of Rs220/share at 20x Mar-26E EPS.

Results Summary

Revenue grew 4.7% QoQ (4.2% CC) to USD201mn, slightly higher than our estimate of USD199.5mn. Growth was broad based across all verticals — BFS (1.7% QoQ CC), Healthcare (3%), CMT (8%), and Diverse industries (7%). From geographies perspective, both US and UK grew 4% QoQ in CC. EBITM expanded ~30bps QoQ to 11%, in line with our estimates. Margin expansion was aided by normalization of the salary hikes undertaken in Q3. CMT and Healthcare margins contracted by 110bps and 190bps QoQ, respectively, while BFS margin expanded 200bps QoQ. Despite the offshore shift, top clients grew 13.8% QoQ on the back of additional business win. FSOL added 9 new logos in the quarter (6 in BFS, 2 in Healthcare, and 1 in CMT), with a total of 41 logos during FY24. It added 1,993 employees in Q4 (up 7.7% QoQ). What we liked: Broad-based growth in Q4, highest ACV win, steady FY25 guidance. What we did not like: Net debt remains largely unchanged at the end of FY24 at Rs6.04bn vs Rs6.16bn YoY.

Earnings Call KTAs

i) While the revenues were largely flat in H1, the company has seen growth acceleration in H2FY24. It has accelerated its participation in the cost optimization, revenue generation, and technology & process transformation agendas of clients. ii) Company added 9 new logos in Q4 and Management highlighted that the new logos are coming at deal sizes over 60% higher than last year. iii) BFSI, up 1.7% CC QoQ, was impacted by elevated interest rates, but clients continue to focus on cost optimization to drive efficiency in operations. iv) It also witnessed increased volumes in collection services with card issuers, credit card spending reaching record highs, and delinquencies also on the rise. v) A large transformational deal from one of its longstanding clients (announced in Q3) is well on track for ramp up. vi) Healthcare grew 3% CC QoQ in Q2. It announced 2 large deals in Q3, which have ramped-up well. While there was a minor impact in provider business due to a sudden drop in transactions in Q4, it was more than offset by increased volume on the payer side. vii) FSOL acquired QBSS for a cash consideration of USD39.2mn (EV/Sales: 2.65x). QBSS, headquartered in Chennai, provides RCM services for healthcare service providers and its intermediaries in the USA. The market for RCM solutions is estimated at USD25bn and is growing at double digits per year. viii) Despite the offshore shift in top clients, CMT grew 8% CC QoQ, aided by additional business and strong growth outside top clients. ix) Diverse vertical grew 7% CC QoQ, benefitted by strong demand in Energy & Utilities. x) In the US, the company expects growth to be driven by healthcare, CMT, and BFS, given the strength of FY24 exit pipeline.

Bridgestone India Unveils “Trailblazing With Dueler A/T” Campaign In Conjunction With Launch Of Its All-Terrain Tyre

·        The campaign reflects the performance of Dueler tyre in all terrains

·        Dueler A/T002 boasts of aggressive tyre design, enhanced traction, and excellent wet and dry grip

Bridgestone India today announced the launch of its new marketing campaign, “Trailblazing with Dueler A/T,” for the latest addition to its tyre lineup, the Bridgestone Dueler Tyre. This robust campaign is engineered to showcase the Dueler Tyre’s exceptional ability to perform in any terrain, emphasizing its aggressive tread pattern, enhanced traction, and excellent grip in both wet and dry conditions without compromising safety and driving comfort.

The 360 degree campaign is designed to target SUV and 4x4 owners, who demand durability and performance. Engineered with a 5 Rib-technology featuring hexagonal blocks and a staggered pattern architecture, this tyre ensures even stiffness and contact pressure distribution, resulting in superior wear life.

This new generation, premium quality tyre is specially designed to enhance off-road capabilities. In addition, its low noise and superior ride comfort attributes make it an ideal choice for adventurous drivers who encounter diverse driving conditions from urban landscapes to rugged off-road terrains.

The 140 second ad films will be shown on digital platforms such as YouTube, Facebook, and Instagram. The campaign vividly showcases the tire’s trailblazing capabilities through intense, real-world scenarios and highlight the Dueler’s aggressive pattern design and advanced traction features.

“Our new Dueler Tyre is a testament to Bridgestone’s commitment to quality and innovation. The ‘Trailblazing with Dueler A/T’ campaign is designed to communicate the resilience and adaptability of our latest product. We’re excited to demonstrate how Dueler can enhance the driving experience for SUV owners across various terrains. The campaign highlights Bridgestone Dueler’s readiness to tackle challenges, whether navigating the busy streets of the city or traversing challenging off-road trails, making it the best choice for drivers seeking reliability and performance'’ said Deepak Gulati, Chief Marketing & Innovation Officer, Bridgestone India. 

“It is interesting that the Dueler drives are being done across a wide cross section of terrains. I can relate to that as no matter what, one must give their best. I’m sure the convoy will have a great time driving with Dueler A/T 002, across the scenic and diverse landscapes of our country. I’m proud to be associated with Bridgestone, a brand that consistently delivers on Quality and Performance.” – said Bridgestone India Brand Ambassador P.V. Sindhu.

Dealers are a key influencer in consumer’s tyre purchase journey and hence Bridgestone Channel Partners have been actively engaged in the communication developed as well as with series of activations in a high impact focused campaign.

The brand will also be “Trailblazing with Dueler A/T”, a roadshow covering 6 states to engage ‘Bridgestone Select Dealers’ & consumers at the same time while demonstrating product performance. The flag-off will be done by Bridgestone brand ambassador and ace athlete Padma Shree P.V. Sindhu.

About Bridgestone India:

Bridgestone India Pvt. Ltd, a group company of Bridgestone Corporation, started its operations in 1996. In March 1998 with the setup of its manufacturing facility in Kheda, Madhya Pradesh, Bridgestone achieved its objective of running Indian manufactured Bridgestone tyres on Indian Roads. It expanded its facilities by setting up one more facility in Chakan, Pune in 2013. The Indore plant rolled out its 100 million tyre in 2023. In a short stint of more than 25 years, Bridgestone India Pvt. Ltd has become one of the leading tyre companies in both the OEM & Replacement market.

About Bridgestone Corporation:

Bridgestone is a global leader in tires and rubber building on its expertise to provide solutions for safe and sustainable mobility. Headquartered in Tokyo, the company employs approximately 130,000 people globally and conducts business in more than 150 countries and territories worldwide. Bridgestone offers a diverse product portfolio of premium tires and advanced solutions backed by innovative technologies, improving the way people around the world move, live, work and play.