BITS Pilani WILP To Host International Conference On “Work Integrated Learning” In Hyderabad

The Work Integrated Learning Programmes (WILP) division of Birla Institute of Technology & Science (BITS) Pilani will be hosting International Conference on Work Integrated Learning (ICONWIL-2024) at its Hyderabad campus on April 15 and 16, 2024. With extensive focus on developing constructive directions for the future in the critical and specific domain of “work integrated learning,” the conference aims to bring together scholars, practitioners, and policymakers from across the globe. The aim is to provide a thought-provoking common platform, where they can exchange their research findings and innovative ideas, share best practices, experiences, and insights on diverse aspects, and discuss solutions for various practical challenges that are encountered by professionals in the field of teaching and learning.

Prof. (Dr.) T G Sitharam, the Chairman, All India Council of Technical Education (AICTE), Government of India, has gracefully accepted BITS Pilani’s invitation to be the Chief Guest for the opening ceremony of the conference.

Engaging keynote speeches, panel discussions, and paper and case study presentations

The conference will have keynote speeches and panel discussions (on contemporary topics in work integrated learning space) by internationally acclaimed thought leaders from both academia and industry. Some of the prominent speakers who shall grace the conference are Prof. Manu Kapur, Professor, ETH Zurich, Prof. Daniel Jonathan Bernstein, Professor-Emeritus, University of Kansas, USA, Prof. Nelson Lacey, Professor-Emeritus, University of Massachusetts, Dr. Lakshminarayanan Samavedham, Associate Professor, University of Singapore, Dr. Edamana Prasad, Professor, IIT-Madras and Mr. P B Kotur, Global Head of Engineering Academy, L&T Technology Services Ltd. The conference will also have paper and case study presentations from researchers and practitioners on five engaging tracks i.e. perspectives on future directions for work integrated learning, pedagogical practices, assessment models, innovation and learning technologies, and industry-academia collaboration. 

Showcase of tech-powered innovative learning solutions and a hands-on workshop

A student competition, “EduForge,” focusing on tech-powered solutions for “work integrated learning” will also be held as part of the conference. The competition will challenge participants to conceptualize, design, develop, and present innovative technological solutions that can help enhance the learning experience of students. The participants will have opportunities to showcase their innovation in five different tracks i.e. AI-enabled work integrated learning, innovative solutions for experiential learning, tech-enabled student engagement and peer learning, tech-enabled assessment, and tech-enabled student support system. A hands-on workshop on leveraging Generative AI in teaching and learning (with specific focus on practical use cases in work integrated learning) will also be facilitated by Mr. Keshava Rangarajan, co-founder and Chief Innovation Officer, Spanda AI, USA.

About Work Integrated Learning (WIL)

The Routledge International Handbook of Work Integrated Learning (2023) defines WIL as an educational approach involving three parties — the student, educational institution, and an external stakeholder (organisation) — consisting of authentic work-focused experiences as an intentional component of the curriculum. Students learn through active engagement in purposeful work tasks, which enable the integration of theory with meaningful practice that is relevant to the students' discipline of study and/or professional development.

Reflecting on the increasing need to focus more on the field of work integrated learning and its efficacy, Prof. G. Sundar, Director, Off-Campus Programmes & Industry Engagement, BITS Pilani, said, “In today’s dynamic world, where working professionals around the world are required to continuously learn and adapt to the ever-evolving requirements of their organisations and industry sectors, the work integrated learning serves as an appropriate model of education to update and upgrade their skills and knowledge, while helping them continue their professional career. BITS Pilani, one of the leading institutions in the work integrated learning space, has helped students and working professionals to do this and beyond for over 44 years now. ICONWIL-2024 is one of our initiatives to share our experience in offering the WIL model of education at scale in a sustainable way with the global practitioners, learn the best practices from them, and create a vibrant network to continuously build upon the knowledge.”

To know more about ICONWIL-2024 or to register (either as a national or international participant at the conference), please visit: https://iconwil.bits-pilani-wilp.ac.in/home

Tobacco Control - Here's An Alternative Agenda For India On Harm Reduction

In a recent submission, Lakshmi Ramamurthy, Hon. Trustee, Centre for Public Policy Research shared her thoughts on how tobacco harm can be curbed at a policy level in the country. She pointed out that India, in its act of imposing a ban on e-cigarettes in 2019, failed to make the distinction between the different classes of products. While in the finance bill of 2021, the government acknowledged the distinction between traditional cigarettes, e-cigarettes and HTP for taxation purposes, this distinction has not been applied in the context of the ban on e-cigarettes.

Panama hosted the Conference of the Parties tenth session (COP10) in February. COP10, under the WHO Framework Convention for Tobacco Control (FCTC), holds immense significance for the future of public health. The FCTC addressed three critical aspects of tobacco control — demand reduction, supply reduction, and harm reduction.

The Conference this time focused on forward-looking measures, exploring cutting-edge technology beyond FCTC, laying the groundwork for COP11. The discussions addressed tobacco's environmental impact, spanning from production and use to filter disposal, while emphasising the enforcement of civil and criminal laws against the tobacco industry. The COP10 declaration also reiterated the Parties' commitment to prioritising public health rights.

As an alternative to harm reduction especially to combustible tobacco used in cigarettes with proven public health impact, various countries across the world have embraced electronic cigarettes (e-cigarettes), such as vapes, and other Electronic Nicotine Delivery Systems (ENDS). Research by different countries have concluded that e-cigarettes are less hazardous than combustible cigarettes.

A study conducted by Public Health England indicates that the risk of passive smoking associated with e-cigarettes is very low, as there is no combustible tobacco. Despite existing research and facts on e-cigarettes, the Finance Ministry of India announced a ban on e-cigarettes in 2019, following which manufacturing, import, export, transport, sale, distribution, storage, and advertising related to e-cigarettes are prohibited. 

This prohibition instituted a comprehensive ban on e-cigarettes, encompassing all forms of Electronic Nicotine Delivery Systems (ENDS), heated tobacco products (HTP), e-Hookahs, and similar devices. Although often grouped together as a single product class, these items constitute a diverse array with potentially significant disparities in toxicant production and nicotine delivery mechanisms.

However, the Indian Government, in its Act failed to make the distinction between these distinct classes of products. While in the finance bill of 2021, the government acknowledged the distinction between traditional cigarettes, e-cigarettes and HTP for taxation purposes, this distinction has not been applied in the context of the ban on e-cigarettes.

The decision to ban e-cigarettes, HTP, and similar products without a thorough examination of the scientific evidence may warrant reconsideration. The establishment of an effective regulatory framework can only be achieved when clear distinctions are made and informed by the scientific evidence regarding these products.

Despite two decades of global tobacco policy control measures, tobacco-related harm continues to inflict premature deaths and remains a leading cause of life-threatening diseases. India, a key member of FCTC, grapples with the challenge of having the world's second-largest number of smokers, approximately 100 million (GATS 2017). ICMR in its Cancer Registry Programme found that tobacco-related cancers accounted for nearly half (48.7%) of the country’s cancer burden in 2021.

India, which has predominantly concentrated on supply and demand reduction, has made notable progress in implementing measures like taxation, content regulation, and awareness campaigns. However, the outcomes of tobacco control have been only moderately successful. India will now have to prioritise scientific and fact-based solutions. A focus on harm reduction strategies that offer safer alternatives can play a pivotal role in reducing tobacco-related diseases and deaths among its vast population.

In India, tobacco consumption poses a grave and costly public health challenge. Approximately 5.3% of India’s healthcare expenditure is allocated to treating tobacco-related diseases, resulting in an annual cost of ?13,500 crore, and in 2023, tobacco-related healthcare expenditure accounted for 1.04% of the GDP. 

The widespread use, particularly in the form of smoking beedi and chewing tobacco, has raised significant concerns for public health in India. Over one million adults in India lose their lives annually due to tobacco use, representing 9.5% of the total mortality rate, making tobacco a leading preventable cause of death in the country. Despite the health risk, the quit rates in India, especially among men, remain low at just 20%. Efforts to combat the tobacco epidemic in India have primarily focused on raising awareness about the health risks of tobacco.

However, despite a high level of awareness, there is limited progress in reducing tobacco use or increasing cessation rates. Addressing these challenges necessitates strategies such as improving access to cessation support, addressing psychological barriers, and countering the influence of the tobacco industry to achieve a meaningful reduction in tobacco use.  

India’s current framework for tobacco control has yet to fully introduce harm reduction strategies, which involve exploring safer alternatives to traditional cigarettes. Countries like the United States, United Kingdom, New Zealand, Sweden, Japan, and Canada have embraced the concept of safer alternatives within their global tobacco control policies.

Harm reduction policies aim to assist smokers in quitting and, for those who do not, encourages them to make less harmful choices to improve public health. In the year 2022, Annual Population Survey of UK reported lowest smoking rates since 2011 with only 12.9% of adult population smoking cigarettes. The latest headlines for Tobacco Duty statistics say that total tobacco receipts for the financial year, 2022-23 were 3% lower than the previous year. Interestingly, 5.2% of the survey respondents stated that they were current users of an e-cigarette, an increase from 4.9% in 2021. 

For India, the key focus should be on scientific harm reduction strategies and further explore cutting edge technology with policymakers across the world. Rather than implementing a blanket ban, a risk-based approach, regulating products based on toxicants, should be considered. By integrating better and safer alternatives and prioritising the reduction of smoking prevalence, India can take steps toward achieving its goal of diminishing the burden of tobacco-related diseases and deaths.

ace turtle Launches First Toys“R”Us Store At Bhartiya Mall, Bengaluru

- Opens Third Toys“R”Us® store in India at Bhartiya Mall of Bengaluru 

- Plans to launch 12 stores this year across India

ace turtle, India's leading technology-native retail company today launched Bengaluru’s first Toys“R”Us® store at Bhartiya Mall of Bengaluru. This marks a significant step in ace turtle's strategic plan to expand Toys"R"Us presence in India, with a commitment to launching 12 stores in 2024. Toys“R”Us® currently has two operational stores in the country, which includes the retail store in Hyderabad, that marked the return of the brand to India, and the recently launched flagship store in Mumbai.

Located in the integrated township of Bhartiya City near Hebbal in Bengaluru, the new store, sprawling across 6,200 sq. ft, offers unmatched toy shopping experience by offering convenience and accessibility to children and families. The store offers an extensive collection of top international brands such as LEGO, Hasbro, Mattel, alongside beloved Indian brands like Playshifu, Funskool and Winmagic. Kids of all ages can experience the magic of playing with interactive elements throughout the flagship, photo-op with Geoffrey the Giraffe, and branded experiences from top toy brands.

Commenting on the launch, Nitin Chhabra, CEO, ace turtle, said, "We are thrilled to bring Toys"R"Us® to Bengaluru with the opening of our new store at Bhartiya Mall. The expansive store extends beyond a simple shopping destination; it will serve as a comprehensive recreational space for children and families, offering a wide array of toys that cater to various interests and age groups. We offer the signature Toys“R”Us® shopping experience that is a benchmark globally for over 70 years. We believe there is tremendous potential for organized toy retailing in India given the fast-growing customer base. The expansion of Toys“R”Us® will contribute to the Government of India’s “Make in India” initiative by accelerating toy manufacturing in the country.”

"Bhartiya Mall Of Bengaluru is delighted to welcome the first store of Toys"R"Us® in Bengaluru" said Arjun Aggarwal, Vice Chairman & MD, Bhartiya Urban. "This iconic brand brings a world-class shopping experience for children and families. We are confident that it will be a favorite destination for children and parents alike. This collaboration aligns perfectly with our commitment to providing diverse and exciting options for our patrons, further enhancing the vibrancy and appeal of the mall," added Aggarwal.

In June 2021, ace turtle entered a joint venture with the Flipkart Group’s Wholesale Entity in India to acquire the license of Toys“R”Us® in India. In March 2023, ace turtle unveiled India’s first Toys“R”Us® retail store in Hyderabad which has received phenomenal response from customers. In December 2023, ace turtle launched the flagship store of Toys“R”Us® at Linking Road in Mumbai which is India’s largest high-street toy store. Additionally, customers across India have been shopping for their favourite toys from the online store www.toysrus.in.

Tata Passenger Electric Mobility And Hindustan Petroleum Corporation Ltd Partner To Optimize EV Charger infrastructure

Tata Passenger Electric Mobility Ltd. (TPEM), known for pioneering India's electric vehicle revolution, has signed an MOU with Hindustan Petroleum Corporation Ltd. (HPCL) to collaborate in establishing public charging stations across India. The collaboration will leverage HPCL's widespread fuel station network and TPEM's insights from over 1.2 lakh Tata EVs on Indian roads, to set up chargers at locations frequently visited by Tata EV owners. Additionally, HPCL will gather insights on charger usage to improve the customer experience.

In an effort to improve the experience of EV owners across India, this agreement between TPEM and HPCL aims to explore synergies between the two companies to encourage more people to adopt electric vehicles in the country. The two companies are also exploring the introduction of a convenient payment system through a co-branded RFID card, which will make the charging experience hassle-free.

While TPEM is the market leader of EVs in India, commanding a market share of over 68% in electric passenger vehicles, HPCL boasts a nationwide network of over 21,500 fuel stations and is committed to a sustainable future. Furthermore, HPCL aims to install 5,000 electric vehicle charging stations by December 2024. With four products in its portfolio, TPEM has led the rise of the EV ecosystem in the country, right from introducing its first EV exclusive store in Gurugram to working with various charge point operators to grow India’s charging infrastructure. On the other side, HPCL has installed a total of 3,050 EV charging stations, including battery swapping stations, across the country.

Commenting on this partnership, Balaje Rajan, Chief Strategy Officer, Tata Passenger Electric Mobility Ltd. and Tata Motors Passenger Vehicles Ltd. said, “As the adoption of EVs increases, the availability of widespread and dependable charging infrastructure will play a crucial role in making EVs mainstream in India. This strategic partnership with HPCL emphasizes our dedication to advancing India's EV ecosystem in which the growth of charging infrastructure plays a pivotal role. This collaboration is essential for facilitating infrastructure development to support the expanding EV customer base. Leveraging TPEM's extensive insights into EV usage and HPCL's extensive nationwide network, this partnership has the potential to transform the charging infrastructure landscape in the country.”

According to Debashis Chakraverty, Chief General Manager, Retail Strategy & BD, HPCL, “HPCL with its 21000+ fuel stations has entered into an alliance with Tata Motors that commands 68% market share in Indian EV market. Through this alliance, HPCL shall leverage Tata Motors’ vehicle base to enable our strategic expansion in EV Charging infrastructure at places with higher charging demand and will help in reducing range anxiety of EV customers”

Case studies from across the world show that ubiquitous and convenient charging infrastructure is a prerequisite for driving EV adoption, and that growth in charging infrastructure results in exponential growth in EV adoption as well. To that effect, the collaboration between two leading companies in this space is sure to help catapult India’s EV growth to its next phase.

Thums Up Launches TOOFAN: Flies Cricket Fans On An Exclusive Chartered Plane & Toofani Tour Of The ICC T20 Men’s World Cup

* Thums Up’s exclusive plane will take lucky winners to West Indies for ICC T20 Men’s Cricket World Cup

* Thums Up continues its commitment of offering the most thrilling Cricket experiences to its consumers with its new ‘Toofani’ campaign

* Link to the TVC: https://www.youtube.com/watch?v=nEp9WFoUaig

Thums Up, India's homegrown beverage brand from The Coca-Cola Company, is thrilled to launch Toofan: the Thums up branded exclusive chartered plane as part of its latest campaign, ’World Cup ka Toofani Tour’ to the ICC T20 World Cup. As the official beverage partner of ICC T20 World Cup, Thums Up continues to redefine fan engagement, setting new benchmarks for fan experiences in the realm of sports.

This year, Thums Up is taking cricket enthusiasts on a once in a lifetime adventure to West Indies on an exclusive Thums Up plane, promising an electrifying experience like never before. The campaign features India’s loved Cricket-duo: Yuvraj Singh and Virender Sehwag, encouraging consumers to scan a Thums up pack and get a chance to win a seat on Toofan. From 01st March to 30th April, consumers can stand a chance to win a trip to the ICC T20 World Cup in the West Indies by registering at https://tu-icc24.coke2home.com/. Available behind select Thums Up packs that earn miles, consumers can win a chance to enter a 2 month long daily lucky draw, with one seat being given away every day.

In pursuit to further build on its long-standing association with sporting events like Olympics, Paralympics, ICC Men’s Cricket World Cup, the tour represents the brand's dedication to championing the spirit of cricket.

Alongside the Toofani tour, Thums Up will engage fans cheering for Team India at home by giving away Indian jerseys every hour, plus other exciting prizes. The campaign will be featured prominently on all packs sized 500 ml and above, offering meticulously curated experiences beyond live cricket action.

Talking about the campaign, Tish Condeno, Senior Category Director, Sparkling Flavors, Coca-Cola India and South-West Asia said, “We are thrilled to unveil the 'World Cup ka Toofani Tour' campaign, to elevate fan experiences at the upcoming ICC T20 World Cup in West Indies. With the launch of the exclusive Thums Up branded plane, we're furthering our endeavour to redefine sports excitement and engagement, crafting unparalleled memories for cricket lovers."

Commenting on the campaign Virender Sehwag said, “I am delighted to extend my partnership with Thums Up. With each passing year, Thums Up is setting a new benchmark in fan engagement, demonstrating its unwavering commitment to fueling the fervor of cricket enthusiasts. The 'World Cup ka Toofani Tour' offers fans an unparalleled experience to the West Indies, in a Thums Up Chartered plane, to immerse themselves in the excitement of the ICC T20 World Cup all the way to West Indies."

Commenting the campaign, Yuvraj Singh said, “I am thrilled to continue my association with Thums Up, the brand which has a longstanding commitment to sports. This year, the 'World Cup ka Toofani Tour’, offers an electrifying experience for fans, with a chance to fly to the West Indies on an exclusive Thums Up Chartered plane. I'm excited to witness the excitement and energy, this journey will bring to cricket fans around the world, for the ICC T20 World Cup.”

The campaign celebrates India's passion for cricket, fostering connection, empowerment, and collective joy throughout the tournament. With a legacy of memorable, innovative campaigns like Thums Fan Pusle and Stump Cam, Thums Up is poised to elevate the ICC experience to new heights, ensuring an enduring impact on cricket enthusiasts worldwide.

About The Coca-Cola Company

Coca-Cola in India is one of the country’s leading beverage companies, offering a range of high-quality and refreshing beverage options to consumers. The company, in line with its vision of ‘Beverages For Life’, offers a wide portfolio of products which includes hydration, sports, sparkling, coffee, tea, nutrition, juice and dairy based products. In India its beverage range includes Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Charged by Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid range of juices and juice beverages. The Company also offers hydration beverages including Limca Sportz, Smartwater, Kinley, Dasani and Bonaqua packaged drinking water and Kinley Club Soda. Premium products constitute Schweppes range and Smartwater. In addition, it offers Costa Coffee and organic green tea based beverage- Honest Tea amongst its range of coffee and Tea. The Company is constantly transforming its portfolio, from reducing sugar in its drinks to bringing innovative new products to market.

The Company along with its owned bottling operations and franchise bottling partners has a strong network of close to 4 million retail outlets through which it refreshes millions of consumers across the country. It seeks to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable agriculture initiatives and carbon emission reductions across its value chain.

Globally together with its bottling partners, The Coca-Cola Company employs more than 700,000 people, helping to bring economic opportunity to local communities worldwide. Learn more at www.cocacolacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.

Eurogrip Tyres Uses Clever Word Play And MS Dhoni’s Charm In IPL 2024 Brand Campaign

* Campaign focusses on tyre’s superior grip to enhance rider confidence

Eurogrip Tyres, India’s leading 2 & 3-wheeler tyre brand, has launched a comprehensive brand campaign focussing on the superior grip of Eurogrip tyres.

The campaign highlights are ad films where M S Dhoni and his CSK team members, Deepak Chahar and Ruturaj Gaikwad are seen in light-hearted banter drawing parallels between grip while playing cricket, and grip of tyres on the road. The film talks about Eurogrip’s stronger grip as compared to other tyres and M S Dhoni emphasizes its superior grip for solid turns.  He and other CSK stars give road safety tips for viewers that include following traffic rules, wearing a helmet, ensuring tyres are in good condition and having the bike serviced regularly.  M S Dhoni urges viewers to get Eurogrip tyres for superior grip. 

Sharing details about the campaign, P Madhavan, EVP, Marketing and Sales, TVS Srichakra Ltd said, “It is the third year of our association with Chennai Super Kings as principal sponsor and we are just as excited as the fans to be a part of the 2024 IPL extravaganza. This year, we have focused on building EUROGRIP as a strong global consumer brand and our campaign is in line with the same. Our ad films highlight the superior grip of our tyres, an extremely important attribute for safety on road. Eurogrip, just like CSK, is synonymous with high performance. Our continued association has been benefitting both partners.”

The new campaign positions Eurogrip as a youthful, vibrant and dependable brand that resonates with the millennial and Gen Z Indian riders.  The ads with focus on the tyres’ superior grip have gone live from 22nd March, 2024 in television and digital media. A series of on-air and on-ground activations have been planned across social media, traditional media, outdoor and point of sale.

Creative Agency: Tilt Brand Solutions

YouTube Link: https://youtube.com/playlist?list=PLz4YwDXOCAQ60KUp7gOlTVamSEcvk37_l&si=MJcFi5Kr_CgfeF19

Instagram: Eurogrip (https://instagram.com/tvseurogrip)

Facebook: Eurogrip (https://facebook.com/tvseurogrip)

Twitter: TVSEurogrip

Linkedin: Eurogriptyres

Wipro GE Healthcare Announces Investment Of Over INR8000 Crores In Manufacturing Output & Local R&D Over Next 5 Years

·         Announces manufacturing of PET CT, CT & MR Coils ‘In India, for the World'

·         Aimed at building India’s position as the ‘Key innovation and manufacturing hub for MedTech’

Wipro GE Healthcare, a leading global medical technology, pharmaceutical diagnostics, and digital solutions innovator, today announced an investment of over INR8000 Crores in manufacturing output & local R&D over next 5 years. Poised for exponential growth, MedTech, the Sunrise Sector is thriving with the hospital industry in India, accounting for 80% of the total healthcare market and witnessing strong investor demand locally and globally.[1] This strategic investment bolsters Wipro GE Healthcare’s local manufacturing footprint to address the growing domestic and international market and will build supply chain resiliency for the organization.  As a part of this investment, the Wipro GE Healthcare ‘Made in India’ PET CT Discovery IQ will be exported to 15 countries. Additionally, the ‘Made in India’ Revolution Aspire CT, Revolution ACT and MR breast coils will be manufactured ‘In India for the World’. 

India is among the top 20 global markets for medical devices in the world.[2] Wipro GE Healthcare is among the first MedTech companies to ‘Make in India - for India and the world’ over past three decades, investing upwards of over $4Billion in R&D and manufacturing output in India since inception. Over the decades, the organization has fostered a strong local supplier ecosystem of MedTech component manufacturing – covering capabilities like plastics, EMS, machining, castings, 3D printing - contributing $1M supplier Labor hours. The investment will include creation of additional 400,000 labor hours.

Azim Premji, Chairman, Wipro GE Healthcare, Chairman, Wipro Enterprises and Chairman Azim Premji Foundation, said, “India is riding the resurgent growth in the healthcare industry and rapidly expanding MedTech sector. With ‘Make in India’, we are witnessing an exponential expansion of manufacturing footprint in the country, strengthening  India’s capability as the MedTech hub of the world. Wipro GE Healthcare has been committed to this localization journey for over three decades and this strategic investment is  testament to our vision for this sector.”

Peter J. Arduini, President and CEO, GE HealthCare said, “India is a high potential, high priority market for GE HealthCare globally. In fact, we are among the first MedTech companies to ‘Make in India - for India and the World’. We will continue to invest in expanding India’s domestic capabilities and its global footprint in MedTech manufacturing and R&D. Today’s announcement is aligned with our strategic vision to deliver precision innovation globally and accelerate India’s position as ‘MedTech innovation and manufacturing hub for India and for world markets.”

Chaitanya Sarawate, Managing Director, Wipro GE Healthcare and President & CEO, GE HealthCare South Asia said, “Innovating in India and Making in India - for India and for the World, has always been a priority for us, evident in our trajectory and investments over past three decades. We have fostered a strong innovation track record, a local supplier ecosystem and built a portfolio of world class products in India, for India and the world. As a local partner we are bullish about India’s potential and its journey to be ‘Atmanirbhar’ and a key cog in the resilient global supply chain. As India envisions to be among top five global manufacturing hubs in terms of value and technology for Medical Devices in the coming years, we are committed to the national healthcare agenda.”[3]

Currently, the organization has four manufacturing plants in Bengaluru. All four manufacturing plants are export plants – the latest one established in March 2022 with an investment of a little over INR100 crore under the Indian government’s PLI Scheme.

GE HealthCare is among the first healthcare companies to start an R&D center in India over three decades back. The Healthcare Technology Center India (HTCI) is GE HealthCare’s largest R&D center outside of the USA, situated in John F. Welch Technology Centre (JFWTC), Bengaluru. The organization also has collaborations with leading academic institutions in the country to further research. In January 2024, GE HealthCare signed an MoU with Indian Institute of Science (IISc) to advance MedTech innovation from India – for India and the world.  

About GE HealthCare Technologies Inc.

GE HealthCare is a leading global medical technology, pharmaceutical diagnostics, and digital solutions innovator, dedicated to providing integrated solutions, services, and data analytics to make hospitals more efficient, clinicians more effective, therapies more precise, and patients healthier and happier. Serving patients and providers for more than 100 years, GE HealthCare is advancing personalized, connected, and compassionate care, while simplifying the patient’s journey across the care pathway. Together our Imaging, Ultrasound, Patient Care Solutions, and Pharmaceutical Diagnostics businesses help improve patient care from diagnosis, to therapy, to monitoring. We are a $19.6 billion business with 51,000 colleagues working to create a world where healthcare has no limits.

Follow us on Facebook, LinkedIn, X and Insights for the latest news, or visit our website https://www.gehealthcare.in for more information.

About Wipro GE Healthcare Pvt. Ltd.

Wipro GE Healthcare Private Limited is a Joint Venture (JV) between GE Precision Healthcare LLC, USA, and Wipro Enterprises Limited, India. Established in 1990, it is one of the most successful and longest-running JVs in the region with operations spread across India, Bangladesh, Sri Lanka, Nepal, Maldives, and Bhutan. The company is one of the most premium Medical Technology players in the South Asia region. Wipro GE Healthcare is focused on addressing some of the toughest healthcare challenges - helping lower maternal and infant deaths, enabling early detection of cancer, providing precision-care pathways for heart diseases, and driving better outcomes for trauma patients, among others.