Wednesday, November 22, 2023

Aditya Birla Fashion and Retail Limited (ABFRL) Announces The Culmination of The Sustainability "Accelerator Program 2023"


*  Provides 5-Day Internship To Top 20 Students In The Program

* An immersive internship program designed for students across India 

Aditya Birla Fashion and Retail Limited (ABFRL), one of India's leading fashion companies, proudly announces the culmination of the Sustainability Accelerator Program 2023, a collaborative project with 1 Million for 1 Billion (1M 1B). The program, held in November 2023, demonstrated ABFRL's commitment to build green skills and empower Indian students while nurturing the talents required to carry our collective sustainability mission forward. 

Each of the participants were presented with co-branded ‘Certificates of Participation’ from ABFRL and 1M 1B to recognise their dedication and achievements. The top 20 students chosen for industry engagement at an ABFRL campus were also honoured with diplomas recognising their excellent performance during the 5-day internship. 

The Sustainability Accelerator Program 2023 made tremendous progress towards its goals, cultivating a new generation of environmentally conscious leaders. For beginnings, the initiative enabled youngsters to become proactive climate change champions, instilling in them the inspiration and determination to act in their communities. Second, participants acquired significant insights into cutting-edge technology, realising how crucial their role is in crafting a sustainable future. Students had the unique opportunity to apply their knowledge through hands-on activities connected to sustainable technology, bridging the gap between theory, experiential and applied learning. Furthermore, the program provided a platform for mentorship by global experts, allowing students to integrate their original ideas into real solutions, promoting a culture of innovation and creativity. 

Dr Naresh Tyagi, Chief Sustainability Officer, Aditya Birla Fashion and Retail Ltd and Co-Chair of the Green Jobs and Sustainability Accelerator Program, highlighted the program’s significance stating, "The Sustainability Accelerator Program 2023 embodies our commitment to nurturing a sustainability mindset in India’s youth & students and empowering them to drive our collective green mission forward. Through this program, we aim to create a new generation of sustainability champions who will lead the way in shaping a greener future for all. This program provided school students with hands-on experience, moulding them into responsible, people-centred corporate leaders who prioritise the well-being of our society and its inhabitants.” 

Manav Subodh, Founder, 1M 1B, was proud to bring this collaboration to life, saying “This is an industry first partnership, where a large corporation, ABFRL and a social venture, 1M 1B is coming together placing sustainability at the core of whatever you do. The internship aims to encourage students to be valuable contributors to climate change and introduce them to how technology can play a role in shaping a greener planet. The students will also be mentored by leaders of ABFRL.”  

The unique Internship Program was carefully designed to maximise learning and engagement. Six Learning Days were included in the curriculum, during which participants immersed themselves in instructor-led seminars that delved deep into essential sustainability concepts, innovations, and green skills. Following that, students demonstrated their newly gained knowledge in actual scenarios, exhibiting their skills in addressing real-world sustainability concerns. The program culminated with the Industry Day, an interactive session in which students presented their ideas to industry executives. This forum enabled them to demonstrate their solutions and share vital insights obtained over the program, emphasising the breadth of their knowledge and the effect of their efforts on the sustainable future we seek to create. 

ABFRL remains committed to developing a culture of sustainability, motivating future generations to pave the way towards a greener and more environmentally conscious society. 

About Aditya Birla Fashion and Retail Limited  

ABFRL is part of a leading Indian conglomerate, The Aditya Birla Group. With revenue of Rs. 12,418 Cr. spanning retail space of 10.8 million sq. ft. (as on March 31, 2023), it is India’s first billion dollar pure-play fashion powerhouse with an elegant bouquet of leading fashion brands and retail formats.  

The Company has a network of 3,977 stores across approximately 33,535 multi-brand outlets with 6,723 point of sales in department stores across India (as on 31st March 2023).  

It has a repertoire of India’s largest brands in Louis Philippe, Van Heusen, Allen Solly and Peter England, established over 25 years. Pantaloons is one of India’s leading fashion retailer.  

The Company’s international Brands portfolio includes - The Collective, Amongst India's largest multi-brand retailers of international brands and has long term exclusive partnerships with select brands such as Ralph Lauren, Hackett London, Ted Baker, Fred Perry, Forever 21, American Eagle, Reebok and Galeries Lafayette.  

Van Heusen Innerwear, Athleisure and Active wear is establishing itself as India's most innovative and fashionable brand. The Company’s foray into branded ethnic wear business includes brands such as Jaypore, Tasva & Marigold Lane. The company has strategic partnerships with Designers ‘Shantnu & Nikhil’, ‘Tarun Tahiliani’, ‘Sabyasachi’ and ‘House of Masaba’.  

In addition, to cater to the needs of digitally native consumers, ABFRL is building a portfolio of Digital-first brands under its technology led ‘House of D2C Brands’ venture TMRW. TMRW is on a path to building a portfolio of Digital First brands in partnership with founders of emerging brands in the E-Commerce market. With a focus on Fashion & Lifestyle categories, TMRW is building a portfolio of the most loved consumer brands that tap into the significant growth potential in India and globally.  

Hon'ble President of India Inaugurates L&T Skill Training Hub In Odisha’s Mayurbhanj


Marking a significant milestone, The Honourable President of India, Smt Droupadi Murmu, today inaugurated the L&T Skill Training Hub at her hometown Pahadpur, Mayurbhanj in Odisha. The historic event was also graced by Ms Meena Subrahmanyan, President of Prayas Trust - an L&T-funded non-profit organisation, along with senior officials of L&T and the Odisha-based non-profit SLS Trust.

L&T, in collaboration with SLS Trust, has established the Skill Training Hub across a land parcel of five acres.  The state-of-the-art facility was completed in a remarkable five-month timeframe and aims at providing underprivileged youth in the region with training in construction skills, thus enabling them to become self-reliant. SLS Trust, led by its President, Ms Itishree Murmu, has been instrumental in creating opportunities for the marginalised sections of society.

Commenting on the launch of project, Ms Meena Subramanyan, President of Prayas Trust said, “This training center will enable candidates to fully focus on learning and developing their skills in an enabling environment with a strong focus on life skills and personality development. We believe that empowering the underprivileged youth through accessible skill training is not just an investment for their future but a promise of a brighter and more inclusive tomorrow.”

The project, which includes operations and maintenance, is a significant opportunity for the tribal youth in the area, connecting them with opportunities beyond their immediate surroundings.

Complementing her comment, Ms Mabel Abraham, Joint General Manager - Corporate Social Initiatives, L&T, said: “Transforming dreams into opportunities, L&T is dedicated to making a lasting impact by equipping underprivileged youth with valuable skills. Our commitment to empower these young individuals is a testament to our vision for a more promising and inclusive society.”

The Skill Training Hub is equipped with contemporary infrastructure, featuring an administrative-cum-institute building, a multipurpose hall, an e-learning hall, a digital training room, separate hostels for both boys and girls (each accommodating 120 individuals), dining facilities, practice yards for various trades, and a dedicated workshop for learning pipe welding.

Additionally, the training center is equipped with state-of-the-art simulators with AR/VR technology to enhance the learning experience.

Background:

Larsen & Toubro is a USD 23 billion Indian multinational engaged in EPC Projects, Hi-Tech Manufacturing and Services. It operates in over 50 countries worldwide. A strong, customer–focused approach and the constant quest for top-class quality has enabled L&T to attain and sustain leadership in its major lines of business for over eight decades.

Tuesday, November 21, 2023

NSDC Promotes Global Talent Mobility With Business Matchmaking Seminars In Japan


~Along with JITCO, conducted two successful seminars in Osaka & Tokyo and positioned India as the Global Skill Hub

In line with the visionary objective set forth by the Hon’ble Prime Minister, Shri Narendra Modi, to position India as the Global Skill Hub, the National Skill Development Corporation (NSDC) recently organized two impactful Business Matchmaking Seminars in the vibrant cities of Osaka and Tokyo. These seminars served as a pivotal platform to enlighten stakeholders and industry leaders about the immense potential of Indian candidates in the global job market.

Co-organized in collaboration with the Japan International Trainee & Skilled Worker Cooperation Organization (JITCO) and the Embassy of India, these seminars had a primary objective: to enhance the visibility of Indian Sending Organizations (SO) and to underscore the compelling value proposition that India presents in addressing Japan's skilled labor shortage.

The seminars received valuable support from key governmental bodies, including the Ministry of Skill Development & Entrepreneurship (MSDE), the Ministry of External Affairs (MEA), and the Embassy of Japan in India. These seminars were specifically centred around two noteworthy government-to-government initiatives: the Technical Intern Training Program (TITP), initiated in October 2017, and the Specified Skilled Worker (SSW) program, which was established in January 2021. At the event, attendees representing diverse organizations engaged in productive discussions aimed at closing the prevailing skills gap. This involved creating an effective platform for Indian Stakeholder Organizations (SOs) to collaborate with Japanese Supervising Organizations (SVO) and Implementing Organizations (IOs).

With over 45 participants and 40 companies in Osaka each from Japanese and Indian organizations. The dignitaries who were present at the event are Mr. Anil Kumar Raturi, Consul Head of Chancery, Consulate General of India, Osaka Kobe, Mr. Masato Kume, Deputy General Manager International Affairs Dept, JITCO, Mr. Masato Kume, Deputy General Manager International Affairs Dept, JITCO and Mr. Nitin Kapoor, General Manager, CEO Office & Strategy and Mr. Anshul Singhal, Deputy General Manager, NSDC.  We were also joined virtually by Mr. Bhupendra Singh, Deputy Secretary, OIA Division, Ministry of External Affairs and Ms. Shruti Pandey, Deputy Director, International Collaboration, Ministry of Skill Development and Entrepreneurship, Government of India.

In Tokyo, the event saw an impressive participation with 50+ participants from 40 companies and 17 Indian Sending Organizations. The event also had key guests from the Embassy of India, NIFCO, and ZENKEN, alongside the dedicated NSDC India team. Among the dignitaries, the ones who graced us with their presence are Mr. Sanjeev Manchanda, First Secretary, Embassy of India Presentation on human resources in India, Mr. Bhupendra Singh, Deputy Secretary, OIA Division, Ministry of External Affairs (Virtual), Mr. Shimpei Sugiura, Executive Vice President, JITCO, Mr. Nitin Kapoor, General Manager, CEO Office & Strategy, Mr. Isamu Koyama, Advisor, NSDC and Mr. Anshul Singhal, Deputy General Manager, NSDC. Japanese corporates and recruitment agencies like NIFCO Inc, Fourth Valley, Zenken Corporation etc. also attended the seminars.

Lauding the initiative, Shri Ved Mani Tiwari, CEO, NSDC and MD, NSDC International said, "We firmly believe that India has the potential to significantly contribute to the requirements of skilled workforce, globally.”

“Our candidates are equipped to meet the demands of various industries in Japan, and through collaborative efforts, we can ensure a seamless exchange of talent. This partnership between India and Japan holds immense promise for mutual growth and development, and we are committed to fostering a strong, fruitful relationship in the global job market." During the seminars, some beneficiaries of the TITP programs shared their experiences to help experts understand the labour market supply and demand, lessons learned and best practices. This also facilitated better dialogue between public and private stakeholders.

India and Japan have collaborated on various skill development initiatives, such as the India-Japan Skill Development Council, which promotes cooperation in vocational education, training, and human resource development. In 2016, the nations signed the "Manufacturing Skill Transfer Promotion Programme” agreement for training 30,000 persons over 10 years with Japanese style manufacturing skills and practices. Thirty-five Japan-India Institutes for Manufacturing (JIM) and 11 Japanese Endowed Courses (JEC) have been established in different states across India.

In 2017, The TITP MoC was signed to significantly expand the bilateral cooperation between India and Japan in the skill development sector. Under the program, selected candidates from India undergo three-to-five years of internship in Japan, after which they are required to return to India and utilize the skills acquired by them in Japan.

Similarly, ‘Specified Skilled Worker’ was introduced by the Government of Japan in April 2019, under which aspiring Indian youth can take up a job and stay in Japan. Japan introduced ‘Specified Skilled Worker’ to address the severe labour shortages in Japan by accepting foreign human resources with specific expertise and skills. As of July 2022, Japan has signed SSW Memorandum of Cooperation (MoC) with 15 nations including India. India and Japan signed a Memorandum of Cooperation in January 2021 for the implementation of ‘Specified Skilled Worker’ between India and Japan.

NSDC International, 100% subsidiary of NSDC, is catering to a comprehensive list of sectors facilitating skill development and training initiatives aimed at fostering employment opportunities and driving economic expansion. They include textile, healthcare, construction, hospitality, and railways. India and Japan's joint initiatives in skill development extend far beyond their national boundaries. They both embrace a shared vision of fostering international mobility as a central pillar of their partnership. This collective vision is rooted in the firm belief that a globally competent workforce is paramount in tackling the challenges and capitalizing on the opportunities of the 21st century.

About NSDC

Giving boost to Indian Government Skill India Mission, NSDC, a nodal skill development agency, working under the Ministry of Skill Development & Entrepreneurship (MSDE), Government of India, is a unique Public Private Partnership (PPP) that aims to catalyze the creation of a large and quality vocational training ecosystem in India. Since inception, NSDC has trained over three crore people in different sectors through its collaboration with training partners pan India. NSDC has established 37 Sector Skill Councils (SSCs) and implements the Government’s flagship skill development schemes such as Pradhan Mantri Kaushal Vikas Yojana (PMKVY), National Apprenticeship Promotion Scheme (NAPS), among others. NSDC also funds enterprises, companies and organizations that provide skill training. The organization enables private-sector capacity building in skill development by offering concessional loans, other innovative financial products, and strategic partnerships. For more information, visit at https://nsdcindia.org

Hipi Unveils A Musical Collaboration: Palak Muchhal Joins Forces With Two Exceptional Hipi Creators For Musical Duets


In a groundbreaking celebration of creativity and collaboration, Hipi proudly announces the release of two mesmerizing musical duets featuring the renowned playback singer Palak Muchhal and two exceptionally talented Hipi creators.

Palak Muchhal, known for her soulful and enchanting voice, has teamed up with Pratiksha Deka and Supratip Bhattacharya, winners of Hipi G.O.A.T. Season 2 and rising stars on the Hipi platform, to create musical magic that transcends boundaries and resonates with Indian and South Asian audiences globally.

The duet, titled "Teri Meri Kahani," brings together the distinctive vocal prowess of Palak Muchhal with the unique creativity of Supratip Bhattacharya. The synergy between the tuneful melody and the creative expressions captured in the video promises an unforgettable audio-visual experience for Hipi users worldwide.

The second collaboration on the same song showcases Palak Muchhal's versatility as she sings along with Pratiksha Deka. The track not only highlights the latter’s ability to adapt to diverse musical styles but also emphasizes the boundless creativity that thrives within the Hipi community.

The release of these duets marks a significant milestone in Hipi's commitment to fostering alliances between established artists and emerging talents on its platform. The musical partnerships aim to provide an arena for creators to showcase their skills while offering users an immersive and engaging musical experience.

"I take immense pride in being a part of a venture that offers this unique opportunity. Our unwavering commitment to uplifting singing talent and providing a platform for emerging artists to gain nationwide recognition is exemplified by this collaboration. We are dedicated to celebrating young musical talents." - Mr. GBS Bindra - Chief Business Officer of Hipi. 

Hipi believes in offering contestants a chance to learn, grow, and gain unparalleled exposure in the world of music. It makes sure that the artists are getting a chance to collaborate with Bollywood’s A-listers. Hipi G.O.A.T. Season 1 winner Chirag Tomar shared a stage with the iconic Shilpa Rao during ZEE Sa Re Ga Ma Pa Finale. The participants of Hipi G.O.A.T. Season 1 & 2 challenges got a chance to be mentored by Vocalists like Rupali Jagga and Sireesha Bhagavatula, famously known for being a Playback Singer in Netflix’s ‘Qala.’

The duets will be available exclusively on Hipi, inviting users to immerse themselves in the harmonious blend of Palak Muchhal's vocals and the creative brilliance of Pratiksha Deka and Supratip Bhattacharya.

For more information about Hipi G.O.A.T Season 2 and this exclusive duet opportunity,  visit https://www.hipi.co.in/@HipiGOAT

About Hipi:

Hipi is a leading short-form video destination that inspires creativity and passion. Made in India, Hipi has already become India’s favourite short video platform for many talented creators. Hipi brings together moments of joy, inspiration, and discovery. The platform empowers brands and merchants to harness the power of storytelling and product discovery in an industry-changing, retail marketing environment.

Download the Hipi app on the Google Play store or Apple App Store. 

VST Tillers Tractors Ltd To Continue Association With Bengaluru Bulls As The Title Sponsor


* Unveils Team Jersey for Season 10

VST Tillers Tractors Ltd, India’s leading farm equipment manufacturer, today announced that the Company will continue as the title sponsor of Bengaluru Bulls, the Pro Kabaddi League team from Bengaluru for the second consecutive year. The agreement will see VST Tillers Tractors Ltd feature as the title Sponsors of Bengaluru Bulls across various platforms, including the official team jersey. To mark the continuation of the partnership Mr. Antony Cherukara, CEO of VST Tillers Tractors Ltd, and Ms. Kirthi Muralikrishnan, CEO of Bengaluru Bulls unveiled the team's new jersey for the season.

The 10th season of the Pro Kabaddi league is scheduled to commence in Ahmedabad on the 2nd of December 2023. Bengaluru Bulls will kick start their campaign on 8th December 2023 at Shree Kanteerava Indoor Stadium, Bengaluru, against Dabang Delhi.

Mr. Antony Cherukara, CEO of VST Tillers Tractors Ltd said “After a successful first year we are happy to announce the continuation of our partnership with Bengaluru Bulls. We believe that the Bengaluru Bulls team connects strongly with our brand and our customers. Since Kabaddi is India’s own sport and has a huge fan following in the rural areas, where a large part of our customers resides, we decided to extend our support to their campaign, this Pro Kabaddi Season. VST products are known for their power, compactness & durability, kabaddi also espouses power & grit,  hence we find synergy in this association.

Ms. Kirthi Muralikrishnan, CEO of Bengaluru Bulls “Bengaluru Bulls is excited to have VST Tillers Tractors as our Title Sponsor for the second year in a row. We are sure that the continuation of association with one of the most reputed farm equipment manufacturers in the country will give confidence and inspire more reputed brands to support the Bengaluru Bulls’ campaign this year.

VST and Bengaluru Bulls will continue to undertake joint initiatives and promote the sport in the state at the ground level and empower young talent from rural India and specifically Karnataka.”

VST Tillers Tractors Limited. was established in the year 1967 by the VST Group of companies. With a legacy of more than 53 years, VST continues to drive farm mechanization and empowerment of Indian farmers. The organization is the largest Indian manufacturer of Tillers, 4WD Compact Tractor, and amongst the leading producers of the other category Tractors, Engines, Transmission, Power Reaper, and Precision Components. VST also exports products to European, Asian, and African markets. For more details, please visit  https://www.vsttractors.com/

Bengaluru Bulls (BGB) is a Kabaddi team based in Bengaluru that plays in the Pro Kabaddi League. Bengaluru Bulls were champions in Season 6 and are one of the most successful teams in PKL history after winning in the 2018–19 season. The team has reached the semifinals five times over 8 seasons, more than any other team in the PKL history.  The team has some of the best players of Pro- Kabaddi trained by the coach Randhir Singh Sherawat, who is an Arjuna award winner. Bulls play their home matches at the Kanteerava Indoor Stadium.

Bengaluru Bulls takes pride in the immense fan following it has in Karnataka, which makes them the PKL team with the largest fan base.

Star Sports Network, Launches India Ki Har Saans Mein Kabaddi, A Star-studded Campaign For PKL 10


* Nandamuri Balakrishna, Kichcha Sudeep, and Tiger Shroff come together in the biggest ‘battle of breaths’ to bring the milestone season to fans.

The countdown to India’s most electrifying league, Pro Kabaddi League (PKL), has commenced as Star Sports Network, the official broadcaster of the league, has unleashed a riveting campaign to herald the arrival of the much-awaited landmark Season 10.  The campaign film, titled 'India Ki Har Saans Mein Kabaddi,' strives to instil a sense of ownership and pride in the sport of Kabaddi and in the hearts of fans for their local teams. It serves as a rallying cry, uniting fans across the nation under the common banner of Kabaddi passion. Viewers and fans can expect an adrenaline-fueled exhibition starting from December 2nd, with action-packed evenings every day from 8 PM (IST).

Star Sports' campaign for the much-anticipated Season 10 of PKL showcases a trio of stars from Bollywood, Tollywood, and Sandalwood, symbolizing the harmonious blend of silver screen glamour and the robustness of India's cherished sport. The posters of #BattleOfBreaths, featuring these superstars, generated immense excitement nationwide, prompting fans to eagerly await more details about the movie starring this superstar trio. The broadcaster created a captivating period drama promo with each superstar guiding their tribes in a quest to conquer the ‘Battle of Breaths’ – seamlessly intertwining the essence of Kabaddi with a narrative of grand proportions. Accompanied by a catchy soundtrack that perfectly complements the flow of the story, the campaign film is a visual and auditory treat for audiences, setting the stage for a thrilling Season 10 of the Pro Kabaddi League.

Speaking on season 10 of the Pro Kabaddi League, South superstar Kichcha Sudeep said “The amalgamation of power, courage, determination, and sheer passion in Kabaddi resonates deeply with me. As we gear up for the 10th season of Pro Kabaddi, I'm thrilled to be part of this adrenaline-fueled journey. PKL, with its raw energy, mirrors the spirit of our nation, with athletes who will lay it all on the line in the Battle of Breaths’. Drawing inspiration from the virtues of bulls, synonymous with strength and determination, I am also enthusiastic about bringing alive 'Kannadiga ki Har Saans mein kabaddi.' This sentiment not only reflects the spirit of Karnataka but also pays homage to the unwavering support and indomitable spirit of the Kannadiga community, mirroring the resilience and courage embodied by the revered bulls.

Link to Sudeep Kichcha Promo: https://www.instagram.com/p/Cz5JuScvcsW/?hl=en

Speaking on season 10 of the Pro Kabaddi League, Tollywood superstar Nandamuri Balakrishna said “Kabaddi holds a special place in the hearts of every Indian, and to be part of this cinematic journey for Pro Kabaddi League Season 10 is special. Let's come together as tribes, as we breathe life into the arena and make every breath resonate with the essence of Kabaddi This sentiment goes beyond, echoing the physical and mental strength that resonates with Kabaddi athletes. 'Telugites ki har saans mein Kabaddi' is a call to embrace the vigour, determination, and spirit that Kabaddi represents in this region, weaving it into the very fabric of our cultural identity."

Link to Nandamuri Balakrishna promo: https://www.instagram.com/p/Cz4qlM5o5I0/?hl=en

As the Pro Kabaddi League Season 10 returns to the home cities of all 12 franchisees after a four-year hiatus, the stage is set for an adrenaline-fueled spectacle that promises not only crushing tackles and gravity-defying raids but also an eruption of fan fervor like never before. Brace yourselves for an unparalleled rush of excitement as players give their all on the mat, and fans, clad in team colours, transform the arenas into cauldrons of passion. The anticipation is palpable, the stakes have never been higher, and the Pro Kabaddi League Season 10 campaign film serves as the ultimate rallying cry for fans to unite, cheer, and celebrate the heart-pounding journey of India’s own game from December 2nd 2023.

Goldmedal Electricals Unveils New Line-Up Of Stylish, Energy-Efficient Water Heaters


* Goldmedal Electricals Dives into the Water Heater Market

Goldmedal Electricals, one of India's leading Fast Moving Electrical Goods (FMEG) companies, is expanding its product portfolio with the introduction of its new range of water heaters. An established brand in the electrical wiring devices, home automation, wires, LEDs, and fans segments, Goldmedal aims to replicate its success in the water heating category with a series of storage and instant water heater products that offer superior efficiency, design, and durability.

Speaking at the product unveiling, Mr. Kishan Jain, Director, Goldmedal Electricals, stated, "Our commitment has always been to deliver technologically advanced, premium quality, durable, and value-driven products. The launch of our new range of water heaters is another step in that direction. These products have been meticulously designed to meet the demands of discerning consumers, offering exceptional energy efficiency and reliability."

The new Goldmedal water heaters will be available in a variety of models and multiple tank capabilities to cater to a wide variety of needs. From storage to instant water heaters, the product list boasts features such as corrosion-resistant materials, digital temperature display, Dynoflow technology for quicker heating, multiple level safety, and highly efficient, eco-friendly insulation materials. Advanced safety features include precision temperature control, overheat protection, and pressure control valves to ensure a safe and reliable user experience. 

Goldmedal is committed to providing best-in-class after-sales service, backed by a dedicated call centre for immediate resolution of customer grievances. The company also promises free installation in most locations across the country along with quick and hassle-free on-site services.

Speaking about the new products, Mr. Bishan Jain, Director at Goldmedal Electricals, added, "We have established a reputation of being one of the most innovative companies in the electrical wiring devices segment over the last 40 years and it’s our promise to deliver the same level of quality in every product that bears the Goldmedal brand. With Goldmedal Water Heaters, customers will experience the latest product innovations, the highest possible levels of safety, and superior installation and after-sales services. Like with our other 21-11-2023product categories, our aim will be to continue raising the bar in the water heating segment."

All Goldmedal water heaters are rated 4-star BEE and above and offer up to 10 years of warranty. The company has ambitious plans for its water heater category, aiming to replicate the success it enjoyed with its foray in fans, in 2021.

About Goldmedal Electricals

Goldmedal Electricals is a home-grown electrical company which was established in the year 1979 with a vision to create electrical switches and accessories that make a positive difference to the lives of consumers. The company is known in the industry for manufacturing high quality wiring devices and introducing a host of innovations in the industry. The company has manufacturing units in Vasai outside Mumbai, Bhiwadi in Rajasthan, and Vijayawada in Andhra Pradesh. It is one of the few companies in the industry to have a completely in-house, state-of-the-art tool room and testing facility. Today, the company manufactures a vast range of electrical products including various types of Switches, Home automation systems, LEDs, Fans, Security Systems, Entertainment devices, Doorbells, Wires, Cables, DBs and more for residential buildings as well as commercial establishments.

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