NueGo Launches Independence Day Special Campaign, #Bus1RupeeMein, Offering All Tickets For 15th August For Just Rs 1!

* The company launches its new ‘Bus 1 Rupee Mein' campaign to commemorate the nation's 77th Independence Day, encouraging citizens to take a step towards sustainability 

NueGo, India's leading intercity electric AC coach service from GreenCell Mobility, is thrilled to announce its exciting new campaign to celebrate Independence Day till 15th August 2023, customers can book tickets for any operating routes of the brand for an unbelievable price of just Rupee 1. This limited-time offer is valid for travel on 15th  August, marking the nation's 77th Independence Day. 

With safety and comfort as their top priorities, NueGo is plying between some of the most popular destinations in the country which includes Indore-Bhopal, Delhi-Chandigarh, Delhi-Agra, Delhi-Dehradun, Delhi-Jaipur, Agra-Jaipur, Bengaluru-Tirupati, Chennai-Tirupati, Chennai-Puducherry and Hyderabad-Vijayawada.  

As a pioneer in sustainable transportation solutions, NueGo is committed to making travel accessible, convenient, and environmentally friendly. With the ‘#Bus1RupeeMein' campaign, the company aims to provide an opportunity for everyone to experience their intercity electric AC coach service at an unprecedented price. 

"We are absolutely thrilled to introduce this revolutionary campaign as we celebrate India's Independence Day," said Devendra Chawla, CEO & MD, GreenCell Mobility. "With tickets priced at just Rupee 1, our goal is to invite the citizens of the country to experience NueGo and take a step towards making the country greener."  

Don't miss this chance to travel with NueGo for just Rupee 1 on Independence Day. Booking opens on 10th August at 8AM and closes on 15th August 2023, or till seats are sold, on the NueGo website and official mobile app.  

As a customer-centric brand, NueGo places a strong emphasis on safety and comfort. Its electric buses undergo 25 stringent safety checks, including mechanical and electrical inspections, to ensure the utmost reliability.  

NueGo prides itself on incorporating innovative technology, offering end-to-end convenience for inter-city travelers, and prioritizing Safety, Punctuality, and seamless customer experiences. As a game-changer in the Indian travel industry, NueGo introduces a new and safe way to travel with its premium electric AC coach service. With their unwavering focus on safety, comfort, and eco-friendliness, they aim to provide their passengers with an unparalleled travel experience. 

About NueGo: 

NueGo is India’s leading premium electric bus coach brand from GreenCell Mobility. A customer centric brand, NueGo coaches go through 25 stringent safety checks including mechanical and electrical inspections. These electric coaches can run 250 kilometers in a single charge, with the air conditioners on, in traffic conditions. NueGo coaches are fitted with innovative technology and offer end to end convenience for inter-city travellers with focus on Safety, Punctuality, and seamless customer experience. NueGo has well trained and courteous staff, offers airport-like premium lounges in selective cities. These lounge offers customer assist, luggage management services and curated F&B menu and on board with on-time performance.  

Lyra, One Of India's Leading Women’s Fashion Brands, Has Signed Janhvi Kapoor As Their Brand Ambassador

~The ground-breaking TVC campaign “Always Ready for More…Anytime, Anywhere” will take the brand to newer heights and create a deeper connection with its discerning consumers~ 

Lyra is a sought-after women’s wear brand of Lux Industries Ltd. launched in the year 2012. In a very short span of time, Lyra has successfully established its foothold in the mid to premium segment. Lyra enjoys its position in the market due to its high brand recall for comfort, innovation, and a superior price-value proposition that no other player has ever been able to reach. Lyra, the womenswear brand, has a diversified product portfolio of women’s outerwear and innerwear, which includes leggings, lingerie, tops, t-shirts, activewear, and sleepwear. 

In a recent strategic move, Janhvi Kapoor, the talented young actress, has been chosen to spearhead a new campaign “Always Ready for More…Anytime, Anywhere” that targets the vibrant and dynamic young crowd. The aim of this campaign is to position Lyra as a brand that empowers its consumers, enabling them to always be ready for more, anytime and anywhere. Janhvi's journey as a confident woman who showcases all the different roles that a modern woman plays in her daily life has been brought out effectively through this campaign.  From a girl next door to a corporate leader to a carefree dancer to a star performer, the film showcases interesting transitions of all her moods and weaves in Lyra’s varied range that can be worn on any occasion. 

On her association with the brand, actor- Janhvi Kapoor commented, “Becoming the face of Lyra is a thrilling journey, where fashion becomes a statement of confidence and individuality. I am excited to personify the elegance and grace that the brand stands for. Shooting with the team was truly enjoyable, and I wholeheartedly hope for their continued success and even greater achievements in the future.” 

Speaking on the campaign, Udit Todi, Executive Director, Lux Industries Limited, said, “Janhvi Kapoor embodies the modern, confident woman of today - someone who is unafraid to embrace her individuality. Just like our brand, she celebrates the power of self-expression through fashion. As our brand ambassador, Janhvi Kapoor will be a beacon of inspiration for women, showcasing that fashion is not just about clothing, but a form of self-assurance and empowerment.” 

Lyra, the fastest growing brand of Lux Group, contributing around 15% to the top line, achieved a turnover of Rs. 350+ Cr in FY22, selling 1.8+ Cr. pieces. The Company has a dedicated focus on establishing a robust brand presence by elevating its investments in brand marketing. This allocation is projected to span from 6% to 8% of the company's revenues, resulting in a sustainable double-digit growth. 

Link to the film:

https://youtu.be/etO11w1dyUA 

SBI Card Enables “RuPay Credit Cards On UPI”

SBI Card, India’s largest pure-play credit card issuer, and National Payments Corporation of India (NPCI) have announced the linking of SBI credit cards on RuPay platform with UPI. Starting 10th August 2023, SBI Card customers will be able to make UPI transactions through their credit cards issued on RuPay. The functionality can be availed through registering the credit card with third party UPI apps. This will further enhance the avenues for customers using SBI Card on RuPay platform on UPI merchants, thus facilitating enhanced, convenient, and seamless payments experience.  

Simple steps to link your SBI Card-issued RuPay Credit Card on UPI: 

Download the preferred UPI Third Party Application from the Play /App Store. 

Verify your Mobile Number on the UPI App and complete registration. 

Post successful registration, select the option “Add Credit Card/ Link Credit Card”. 

Select “SBI Credit Card” from the list of Credit Card issuers. 

Select your SBI RuPay Credit Card to be linked. 

Enter the last 6 digits of your credit card and expiry date when prompted. 

Proceed to set your 6-digit UPI PIN. 

According to Rama Mohan Rao Amara, MD&CEO, SBI Card, “With this functionality, the SBI Card customers will be able to use their SBI Card-issued RuPay credit cards on UPI platform. Today, UPI has become a massive digital platform enabling millions of transactions every day. This should give our customers greater flexibility and mobility along with hassle-free usage. With this, the industry is going to witness a significant increase in credit card usage.” 

Dilip Asbe, MD & CEO, NPCI, said, “The addition of SBI RuPay Credit Cards on UPI rails is a big milestone in the growth trajectory of digital payments in India. This partnership will enable seamless UPI payments for SBI RuPay credit cardholders, providing them digitally enabled credit card lifecycle experience. With the rising demand for credit cards in the country, it becomes imperative to continuously build innovative payment solutions such as linking RuPay Credit Cards with UPI, that are convenient, swift, and secure.” 

Cardholders can enroll their active primary cards on UPI and make payments to merchants (P2M transactions) using their credit cards. This facility is free for customers. To ensure successful credit card linking with UPI, it is important to note that the cardholder’s mobile number registered with SBI Card should also be linked with UPI. 

To make Point of Sale (PoS) payments with UPI on your Credit Card: 

Scan merchant UPI QR Code on your preferred UPI-enabled third-party app.  

Enter the amount to be paid. 

From the dropdown, select your SBI RuPay Credit Card linked with UPI.  

Enter 6-digit UPI PIN to authorise transaction. 

To make payment to an e-Commerce merchant using UPI on your Credit Card: 

Select the UPI-enabled app linked with your Credit Card as payment mode at merchant website/app. 

Log in to the UPI-enabled app and select registered SBI RuPay Credit Card from the list of available accounts. 

Confirm the payment using your 6-digit UPI Pin.  

Payment confirmation will be displayed. 

Once the payment is done, you will be redirected to the merchant page. 

About SBI Card 

SBI Cards and Payment Services Limited (“SBI Card”) is a non-banking financial company that offers extensive credit card portfolio to individual cardholders and corporate clients which includes lifestyle, rewards, travel & fuel, and banking partnerships cards along with corporate cards covering all major cardholders’ segments in terms of income profile and lifestyle. The brand has a wide base of over 17 MM+ cards in force as of Q1 FY24. It has diversified customer acquisition network that enables to engage prospective customers across multiple channels. SBI Card is a technology driven company. 

The Company is listed on National Stock Exchange (“NSE”) and The Bombay Stock Exchange (“BSE”). 

P.S. The brand name of the company is ‘SBI Card’ and it is registered in the name of ‘SBI Cards and Payment Services Limited’. The company is trading under the entity name ‘SBICARD’ on stock exchanges. 

Piramal Consumer Products Division Expands The i-activ Range With Menstrual Cups To Address Women’s Period Needs

* Launches new campaign, ‘Honest Tutorial’ in association with actor, Shriya Pilgaonkar

 Piramal Consumer Product Division (CPD) expands its i-activ portfolio with i-activ menstrual cups that is poised to revolutionize period care for women in India. The brand introduced a new campaign, ‘Honest Tutorial’ in collaboration with actor, Shriya Pilgaonkar that aims to educate, empower, and transform the menstrual experience for women across the country.

The ‘Honest Tutorial’ campaign is focussed on promoting i-activ Menstrual Cup, a product that guarantees a rash-free and leak-proof experience for ultimate comfort. Crafted with 100% medical-grade silicone, the i-activ menstrual cup offers up to 8-10 hours of reliable leakage protection, making it highly efficient and cost-effective*. The product offers durability and can be used for up to five years, making it an eco-conscious and sustainable choice. With a deep understanding of the unique challenges women face during their menstrual cycles, i-activ is dedicated at delivering a seamless, worry-free, and customized period- care solution.

Approximately one-fourth of women aged 15-24 (according to the National Family Health Survey (NFHS-5) 2019-21) do not use sanitary protection methods during their menstrual cycles. To provide proper period care, i-activ offers a range of products to ensure the well-being and comfort of women during menstruation. It allows women to navigate their natural cycles with confidence and ease.

Nitish Bajaj, CEO, Piramal Consumer Products Division said, “We are excited to launch i-activ menstrual cup; a sustainable and cost-effective alternative to pads and tampons. We know that many women are hesitant to try menstrual cups because of myths and misconceptions. That's why we're launching a new campaign to educate women about the benefits of menstrual cups and to bust some of the most common myths.

We believe that i-activ menstrual cup can change the way women experience their periods. It's a more comfortable, sustainable, and cost-effective option that can give women peace of mind during their menstrual cycle. We encourage women to learn more about i-activ menstrual cup and give it a try.”

Speaking on her association with Piramal’s i-activ brand, actor Shriya Pilgaonkar said, “I am truly honoured to be a part of this campaign that is revolutionizing the way we approach period care. i-activ, provides women with a comprehensive solution for their period and intimate needs. Menstrual cups not only provide unparalleled comfort and leakage protection but also contribute to a sustainable lifestyle by reducing waste.”

YouTube Link for the campaign – https://youtu.be/Ag5vlEAOpE0

i-activ is a prominent brand in Piramal's i-range portfolio, specializing in providing comprehensive solutions for women's period needs. The brand currently offers two innovative products: the i-activ Menstrual Cup and the i-activ Period Panty across India.  Piramal CPD offers multiple brands namely, i-pill, i-activ, i-can, i-feel & i-know across categories like contraception, conception, home-detection, intimate care, maternity care and menstrual care. 

About Piramal India Consumer Products Division:

Piramal Pharma’s India Consumer Products Division’s portfolio comprises of over 30 OTC products with offerings spanning across multiple categories. Over the last two years, the business has invested significantly in various growth levers. The Company’s strategy of expanding the product portfolio and distribution network has worked well and the Consumer Products business is witnessing strong growth. For more information visit: Piramal Pharma Limited – Consumer Products Division

About Piramal Pharma Ltd:

Piramal Pharma Limited (PPL, NSE: PPLPHARMA | BSE: 543635), offers a portfolio of differentiated products and services through its 17 global facilities which include end-to-end development and manufacturing capabilities and a global distribution network in over 100 countries. PPL includes Piramal Pharma Solutions (PPS), an integrated Contract Development and Manufacturing Organization; Piramal Critical Care (PCC), a Complex Hospital Generics business; and the India Consumer Healthcare business, selling over-the-counter products. In addition, one of PPL’s associate companies, Allergan India Private Limited, is a JV with AbbVie Inc. and has emerged as one of the market leaders in the ophthalmology therapy area. Further, PPL has a minority investment in Yapan Bio. In October 2020, PPL received 20% strategic growth investment from the Carlyle Group.

For more information, visit: https://www.piramal.com/pharma/, Facebook, Twitter, LinkedIn

HMD Global Announces The New Nokia 130 Music For Music Lovers And The Premium Designed New Nokia 150 In India

* Nokia 130 Music: The feature phone for the Music lovers & long-lasting connections, with and upgraded 1450 mAh battery for extended talk time and standby

HMD Global, the home of Nokia phones, announces the launch of the Nokia 130 Music, a phone designed for music lovers which provides long-lasting connections, impressive battery life, and a plethora of user-friendly features. The Nokia 130 Music promises to be your ideal companion, keeping you connected, entertained, and productive throughout your day. We are also proud to introduce the Nokia 150, a premium feature phone that seamlessly combines elegant design with rugged durability, revolutionizing your mobile experience.

Ravi Kunwar, Vice President- India & APAC, HMD Global: "As we introduce the new Nokia 130 Music and Nokia 150 to the world, we're thrilled to offer phones that truly stand out. With all new design and rich music features, upgraded battery for extended talk time, and user-friendly designs, the Nokia 130 Music and Nokia 150 embodies the essence of lasting connections and convenience. These phones are proof of our commitment to providing reliable and innovative devices that enhance our customers' lives.

The Nokia 130: For music-enthusiasts

This feature-rich mobile phone strikes a perfect balance between practicality and entertainment, making it an ideal choice for those seeking a reliable and affordable communication device.

With a powerful loudspeaker and MP3 player, the Nokia 130 Music ensures that you can enjoy your favourite tunes anytime and anywhere. The MicroSD card support allows you to store all your music, while the FM Radio offers both wired and wireless modes, providing endless music options to suit your preferences.

Navigating and texting become simple and fast with the Nokia 130 Music, thanks to its big 2.4” display and tactile key mat. The balanced design and easy-to-use UI enhance your overall experience, making the phone a breeze to operate, and giving you a user-friendly experience.

The phone also boasts dual-band GSM 900/1800 networks, ensuring reliable connectivity for calls and texts. It offers a smooth user experience with its intuitive interface. Itsupports SD card of up to 32GB, providing ample space for multimedia and data storage. The Nokia 130 Music form factor is both compact and practical, featuring a 2.4-inch QVGA display that delivers clear visuals. For seamless connectivity, the device comes equipped with a Micro USB (USB 1.1) port and a standard 3.5mm audio headphone jack and a bundled wired headphone.

Talk for Longer with Upgraded Battery.

The Nokia 130 Music is equipped with an upgraded 1450 mAh battery, delivering hours of talk time and an impressive 34 days of standby. Say goodbye to frequent charging and enjoy uninterrupted conversations with your loved ones.

The Nokia 130 Music has ample storage for 2000 contacts and 500 SMS, eliminating the hassle of constant charging and storage limitations for your important contacts and messages. With preloaded content for entertainment and the option to choose between wired and wireless FM radio, you'll never run out of things to do. Additionally, the MicroSD card support and MP3 player enable you to store all your favourite songs.

The sleek design and robust construction of Nokia 130 Music not only looks outstanding but also withstands the wear and tear of everyday use. The phone's perfect balance ensures an easy hold, making it comfortable to use for extended periods. The Nokia 130 Music comes in three captivating colours - Dark Blue, Purple, and Light Gold - allowing you to express your style and personality.

The Nokia 130 Music is proudly designed in Finland. Every Nokia Phone goes through rigorous durability tests, ensuring it can withstand the most hectic days and deliver exceptional performance.

The Nokia 150

Introducing the all-new Nokia 150 – a premium feature phone that seamlessly combines elegant design with rugged durability, revolutionizing your mobile experience. Its captivating metallic accents and robust nano texture blend sophistication with resilience, confidently withstanding daily wear and tear. Boasting a metallic navi key area and a polycarbonate build with inherent colors, the Nokia 150 is not just visually appealing but also highly durable, backed by an IP52 dust and splash-proof rating.

With an upgraded 1450 mAh battery, you can enjoy 20 hours of talk time and an impressive 34 days on standby, eliminating battery worries. Capture cherished moments with the VGA rear camera featuring a flash and a spacious 2.4” display, while the powerful loud speaker and MP3 player ensure up to 30 hours of music playback. Navigating the intuitive user interface on the expansive 2.4” display is a breeze, complemented by the tactile keymat for comfortable typing.

Variants, pricing and availability

The Nokia 130 Music will be available in Three stylish colours Dark Blue, Purple, and Light Gold in India, at retail stores,  on Nokia.com/phones, and online partner stores, at INR 1849 for Dark Blue & Purple colours & INR 1949 for the Light Gold colour.

Nokia 150 is available in three attractive colors i.e., Charcoal, Cyan & Red at just Rs. 2699, the Nokia 150 offers exceptional value for a premium feature phone, setting a new standard in its category.

Link for downloading images:

Nokia 130 Music: https://we.tl/t-Q0U1mpDYSV

Nokia 150: https://we.tl/t-PMu9p0zDRy

Vi Business Partners With Yotta To Strengthen Its Data Center Colocation & Cloud Services Portfolio For Enterprises

* Vi Business Customers Can now opt for tailor-made services and vendors of choice to cater to the evolving digital transformation needs of their businesses

Enterprises are undergoing an enormous digital transformation, leading to workloads shifting to the cloud. In this fast-evolving digital era, enterprises needs have broadened for various services and solutions – be it security, connectivity, or cloud. To cater to these growing needs and as part of ongoing portfolio expansion, Vi Business, the enterprise arm of the leading telecom operator Vodafone Idea, has partnered with Yotta Data Services to enhance its data center Colocation and Cloud services portfolio.

Under this partnership, Vi Business will augment its extensive market presence with Yotta’s leadership in high-quality data centers, cloud infrastructure, and service delivery capabilities to aid the digital transformation journey of Indian enterprises. Vi Business aims to leverage its synergies with Yotta to offer integrated connectivity, cloud and security solutions to its enterprise customers.

Vi is connected with all major data centers and cloud service providers and hence is well-positioned to offer end-to-end solutions including colocation, managed hosting, public cloud, direct cloud connects, and security on its high-speed backbone network.

Speaking on the partnership, Rochak Kapur, Executive Vice President –Connectivity, Security, Cloud & Business Operations, Vi said, “We are delighted to partner with Yotta, whose robust infrastructure and trusted cloud platform will strengthen Vi Business’s portfolio and offer our customers quality services that are at par with global standards. This partnership reinforces our commitment to becoming a partner-agnostic player to deliver unparalleled value-added services to our customers. By fostering such collaboration, we aim to empower businesses with tailor-made solutions in the most cost-optimised way that address their unique needs and propel them towards growth in their digital journey.”

Sunil Gupta, Co-founder, MD & CEO, Yotta Data Services, said, “Yotta resonates with Vi Business’ efforts to serve the needs of enterprises of all sizes by making world-class solutions accessible to all – from the smallest of businesses to the largest of conglomerates. We are delighted to extend our data center and cloud services capabilities to Vi Business in its endeavour to support customer growth. Our partnership holds high significance in an age where businesses are increasingly turning towards advanced technologies. Through this association, Vi Business will augment Yotta’s indigenous hyperscale data center and cloud infrastructure, combining them with its extensive GTM outreach and in-house service delivery capabilities. Our joint efforts will play a transformative role in helping businesses scale, evolve, and achieve excellence. Together, we look forward to charting many customer success stories.”

Yotta has a strong network of state-of-the-art, highly-compliant, and secure hyperscale data centres in key locations across India – Yotta NM1, Yotta TB1 and TB2 in Navi Mumbai, Yotta D1 in Greater Noida. It also has an aggressive pipeline of data center parks and edge data centers in West Bengal, Pune, Chennai, Guwahati, among other locations. Yotta’s holistic portfolio of Everything-as-a-Service offerings is positioned to deliver unmatched value to customers, regardless of their needs – application modernisation, cybersecurity, network services, data management, business resiliency, managed IT services, enterprise asset management, and more.

Vi Business, with its partner-agnostic model, aims to empower businesses across segments such as enterprises, start-ups, MSMEs, etc. with a broad array of customised services, offer choice of data-center provider and colocation facilities to help them address their evolving needs. Vi Business unique benefits, such as tailor made services, vendors of choice, and cost optimisation, ensure scalability, flexibility, and reliability, making them a preferred partner of choice.

About Vodafone Idea Limited:

Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G, 4G and has a 5G ready platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.

The company offers products and services to its customers in India under the TM Brand name “Vi”.

For more information, visit: www.MyVi.in

For further information: Nilkantha Ray | nilkantha.ray@adfactorspr.com | 7797249494

About Yotta:

Yotta Data Services, a part of the Hiranandani Group of India, is a new-age Digital Transformation service provider offering data center, cloud and a wide range of managed IT, application modernisation, connectivity, and cybersecurity services. Yotta has two hyperscale data center parks in Panvel (Navi Mumbai) and Greater Noida. Yotta's first data center - Yotta NM1 in Panvel – has been acknowledged as APAC's best Data Center by Datacloud Global Awards in 2021 and 2023. It is the world's 2nd largest Uptime Institute Certified Tier IV facility and the largest in Asia. Yotta Greater Noida DC Park launched in Oct 2022, is a mammoth 180 MW campus, the largest one in the whole of North India. Yotta’s numerous certifications include RBI’s cyber security framework and localisation framework, ISO27017 for protection of personal information in public cloud, ISO 27701 for Privacy Information management (PIMS), PCI-DSS, and SOC2-Type 2, among others.

For more information, visit – www.yotta.com

Toyota Kirloskar Motor Launches The All New Toyota Rumion - The Prestigious Family Car With An MPV Lineage

* Marks Toyota’s foray into the versatile B-MPV segment

Key Highlights:

•         The All New Toyota Rumion is available in Petrol (NeoDrive) and E-CNG powertrain options to suit various customer preferences and needs.

Boasts of exceptional performance, thanks to its powerful 1.5L-K series petrol engine with Integrated Starter Generator (ISG) technology and E-CNG technology which ensures excellent fuel efficiency of 20.51 km/litre for petrol variant and 26.11 km/kg for its CNG variant.

•         Available for both manual and automatic enthusiasts, the All New Toyota Rumion provides a seamless driving experience with the option of a 5-speed manual transmission and a smooth 6-speed automatic transmission.

•         With its stylish & premium exterior design, spacious and comfortable interiors, the All New Toyota Rumion is an ideal choice for the family’s travel needs.

·       All New Toyota Rumion offers tech features like Toyota i-Connect, smartphone and smartwatch connectivity, an advanced 17.78cm Smartplay Cast Touchscreen audio with wireless android auto, apple car play and Arkamys Surround Sense for immersive audio experience.

•         All New Toyota Rumion ensures peace of mind with its world-class safety equipment, unmatched Aftersales service and 3 years/1,00,000 kms standard warranty ensuring a hassle-free ownership experience.

Overall Features of All New Toyota Rumion:

Engine Performance:

Powered by a powerful 1.5L- K series Petrol Engine.

Power output of 75.8 kw @6000 rpm and Torque of 136.8 Nm @4400 rpm for Petrol grade.

Power output of 64.6 kw @5500 rpm and Torque of 121.5 Nm@4200 rpm for CNG grade.

Choice between a 5-speed manual transmission and a smooth 6-speed automatic transmission.

Neo Drive technology and E-CNG technology for enhanced fuel efficiency.

Excellent fuel efficiency of 20.51 km/l for petrol variant and 26.11 km/kg for its CNG variant.

Available in both Petrol (Neo Drive) and CNG fuel options.

Safety & Security:

Heartect Platform, Dual front and Front seat side airbags, ABS with EBD and Brake Assist, Engine immobilizer, ESP and Hill Hold

Front seat belts with pretensioners and force limiters.

Seat belt reminder for all seats.

High-speed alert system.

Stylish Exterior Design:

Toyota MPV signature front grille.

Front bumper with chrome finish.

LED tail lamps with back door chrome garnish.

Stylish Two-tone machined alloy wheels.

Interior Comfort and Luxury:

Premium dual-tone Interiors.

Front Auto AC.

Second Row roof mounted AC.

Flexible Seating options with ample room for luggage.

Steering Mounted Controls: Audio and calling controls for a safer drive.

Advanced Technology

17.78 cm Smart play cast touch screen audio with wireless android auto and apple car play.

Toyota I-connect with 55 plus features.

Remote Check & Control: Climate control, lock/unlock, hazard lights, and headlight.

Smartwatch & Hey Siri Compatibility.

Vehicle Safety & Security: Auto collision notification, tow alert, find my car, and valet profile for peace of mind.

Service Connect: Monitor vehicle health and receive malfunction indicator alerts.

6 speed AT with paddle shifters.

Cruise control for added convenience.

Toyota Kirloskar Motor (TKM), today announced the launch of its latest offering, the All New Toyota Rumion - a new compact MPV boasting of unmatched space, excellent fuel efficiency in a stylish and premium new family car.  Already a frontrunner in Indian MPV segment, the launch of this seven-seater is expected to further boost Toyota’s presence in the market. 

Marking Toyota’s entry into the B-MPV segment, All New Toyota Rumion presents a prestigious and convenient option for families seeking comfort, convenience, reliability and peace-of-mind. This backed by top performance and excellent fuel efficiency aptly caters to the evolving needs of customers in the compact MPV segment.

At the heart of the All New Toyota Rumion lies the powerful K series 1.5-litre Petrol engine with Neo Drive (ISG) technology and E-CNG technology which promises to be responsive and bring joy to driving. The cutting-edge K-series engine is expected to offer an excellent fuel efficiency of 20.51 km/l for Petrol variant and 26.11 km/kg for CNG variant. The All New Toyota Rumion will be available in six variants of S MT/AT, G MT, and V MT/AT, S MT CNG offering a wide range of options for customers.

The new compact MPV offers a choice between a 5-speed manual transmission and a smooth 6-speed automatic transmission, providing a seamless driving experience for both manual and automatic enthusiasts. Whether you prefer the convenience of an automatic or the control of a manual, the All New Toyota Rumion ensures a pleasurable and effortless drive.

The All New Toyota Rumion comes with an advanced infotainment system featuring a 17.78 cm Smartplay Cast Touchscreen audio with Arkamys Surround Sense for an immersive audio experience. It supports Android Auto and Apple CarPlay (wireless) for seamless smartphone integration. The infotainment system includes Bluetooth connectivity, steering-mounted audio and calling controls, and USB connectivity.

Equipped with Toyota i-Connect, it offers remote control of climate, lock/unlock, hazard lights, and headlights and many more. It is compatible with smartwatches and Hey Siri voice assistant. The Toyota i-Connect also provides safety and security features like auto collision notification, tow alert, find my car, valet profile, vehicle health and malfunction indicator monitoring. The All New Toyota Rumion promises a futuristic and connected driving experience, ensuring comfort, convenience and safety throughout your journey.

Mr. Masakazu Yoshimura, Managing Director and Chief Executive Officer, TKM said, “At Toyota, we believe in going beyond delivering world-class vehicles. Our deep-rooted culture is to offer products and services that create exceptional value and offer peace of mind to our loyal customers. The All New Toyota Rumion embraces this ethos and we look forward to offering Toyota’s’ commitment to quality and service to a whole new set of customers through delightful ownership experience thus delivering “mass happiness to all”. As a brand, that is deeply committed to the Indian market and its valued customers, Toyota will continue to excel and add great value to the auto industry in India by continuous innovation and fostering the self-sustaining local eco-system in the Indian automobile space. Our aim is to continue to emphasize on introducing ever-better cars, better technologies and environment-friendly products and services.”

Mr. Tadashi Asazuma, Executive Vice President - Sales, Service & Used Car, TKM said", Today, we are absolutely delighted to unveil the All New Toyota Rumion, an extraordinary addition to our extensive array of vehicles. The All New Toyota Rumion embodies the very essence of Toyota's illustrious legacy in the MPV segment. Our endeavour is to study the needs and aspirations of our valued customers to ensure that each vehicle we unveil, embodies our relentless pursuit of delivering unparalleled driving experiences and supreme comfort. Our unwavering dedication to excellence, drives our meticulous approach in building a remarkable model selection for our customers. We firmly believe that our esteemed customers will warmly embrace the All New Toyota Rumion as their cherished family vehicle, experiencing an unparalleled sense of joy and pride that comes with owning a Toyota”.

Mr. Atul Sood, Vice President - Sales and Strategic Marketing, TKM said, “The introduction of All New Toyota Rumion is a moment of great excitement for Toyota Kirloskar Motor and we are thrilled to welcome a new member to our ever-growing family of offerings. All New Toyota Rumion is an extraordinary, compact MPV with the ability to set new standards with its unmatched space and comfort, excellent fuel efficiency, stylish and premium exterior design.  Our commitment extends beyond delivering an outstanding product. We strive to create an exceptional presales and after-sales experience, ensuring utmost customer satisfaction throughout their ownership journey. With the All New Toyota Rumion getting launched just in time for the festive season, we aim to cater to the evolving needs of families, providing them with comfort, convenience, and peace-of-mind. We are confident that it will bring unparalleled joy to our esteemed customers and create lasting memories in the journeys ahead.”

The All New Toyota Rumion boasts of a stylish and premium exterior designed for a tough appearance with robust characteristics a like Toyota MPV signature front grille, Front Bumper with chrome finish, LED tail lamps with back door chrome garnish and machined two tone alloy wheels that exude style and sophistication. The luxurious interior offers premium dual-tone with wooden finish dashboard and door trims, premium dual-tone interiors, and a range of convenient amenities. It offers comfortable seating with height-adjustable driver seat, split-fold second and third-row seats, plush dual-tone seat fabric along with flexible luggage space with flat fold functionality.

All New Toyota Rumion also beholds Toyota's commitment to safety with a range of advanced safety features. The Heartect Platform provides a strong and rigid structure, ensuring maximum protection for occupants. Dual front and Front seat side airbags, ABS with EBD and Brake Assist, Engine immobilizer, ESP, Hill Hold assist, and ISO Fix Child seat anchorages further enhance the safety quotient of the All New Toyota Rumion. This new introduction from Toyota, also features front seat belts with pretensioners and force limiters, seat belt reminder for all seats, and a high-speed alert system, guaranteeing peace of mind for the entire family.

In addition to being an outstanding vehicle, the All New Toyota Rumion comes with a standard warranty of 3 years/1,00,000 km, which can be extended to 5 years/2,20,000 km.

With Toyota's virtual showroom, you can enjoy a 360-degree view of the All New Toyota Rumion, explore variants, colours, and key features with a single click. Price and booking commencement will be announced in the due course of time.