ICICI Bank's Monsoon Bonanza Rains New Unbeatable Offers

·        iPhone 14 at EMI of Rs 2,341 at select Apple stores

·        Up to Rs 26,000 cashback on electronics stores using ICICI Bank cards

·        Up to Rs20,000 discount on travel and holiday bookings

ICICI Bank launched ‘Monsoon Bonanza’ to provide customers with a wide range of exciting deals and discounts on various categories ranging from electronics, travel, online shopping, dining and food ordering, health and beauty, gifting, and more.

The customers can enjoy the benefits of the bonanza in the form of discounts and cashbacks of up to 50%, which can be availed using the Bank’s credit or debit cards and internet banking. Attractive EMI offers are also available on credit and debit cards.

In the third edition of Monsoon Bonanza, the customers can avail exclusive offers from top brands like Flipkart, Apple, Dell, Samsung, LG, MakeMyTrip, OnePlus, Qatar Airways, Tata CliQ Luxury, Yatra, and more. With special offers during Independence Day sale, this latest edition of Monsoon Bonanza, the Bank aims to provide its customers with an unparalleled shopping experience, packed with exciting deals and discounts across a wide range of products and services. 

Highlights of Monsoon Bonanza:

Independence Day special:

·        Flat 10% discount on Flipkart Big Saving Days

·        Get 10% discount on Croma

·        Up to Rs 6,017 discount on Yatra

·        Get 7.5% discount on Urban Ladder

Laptops:

·        Purchase a MacBook Air for an EMI of Rs 2,934 per month at select Apple reseller stores

·        Up to Rs 10,000 cashback on select HP laptops and desktops

·        Up to Rs 10,000 discount on Dell laptops

Mobiles:

·        iPhone 14 at Rs 2,341 per month at no extra-cost EMI at select Apple reseller stores

·        Up to Rs 5,000 on OnePlus Mobiles, TV, and Internet of Things (IoT) devices

·        Get up to Rs 8,500 cashback on Vivo, Xiaomi, and Motorola mobiles

Electronics:

·        Up to Rs 26,000 cashback on brands like LG, Samsung, Haier, Panasonic and more

·        Up to Rs 10,000 discount on TVs from TCL and Xiaomi

·        Up to Rs 10,000 discount on Whirlpool, Hitachi, Carrier Midea, Electrolux, and Eureka Forbes

·        Flat Rs 5,000 instant discount at Croma on minimum purchase of Rs 1 lakh

Fashion:

·        10% instant discount up to Rs 1,500 at Westside retail outlets

·        10% instant discount up to Rs 1,000 at Centro retail outlets

Flights:

·        Up to Rs2000 instant discount on domestic flights on MakeMyTrip every Monday

·        Up to 10% discount on business class and up to 7% discount on economy class on Qatar Airways

·        Up to Rs2023 discount on domestic and up to Rs5,000 on international flights on EaseMyTrip and Paytm Flights

Hotels:

·        Up to Rs5,000 discount on domestic and Rs 20,000 on international 3, 4 & 5 star hotels on MakeMyTrip

·        Up to Rs2023 discount on domestic hotels with EaseMyTrip, cleartrip

·        Up to 25% discount on The Postcard Hotel, WelcomHeritage, Sahara Star and more

Online shopping & Grocery:

·        Up to Rs 1,500 discount on Tata Cliq Luxury

·        Get up to Rs250 discount on Blinkit and Swiggy Instamart

Food ordering & Dining:

·        Get 15% discount on dining with Zomato

·        Get 15% discount on eazydiner

Grooming and gifting:

·        Up to 50% discount on Tata Cliq Palette, Sugar, Brown Skin Beauty and Tattva Wellness Spa

·        Get up to 20% discount on Ferns & Petals, IGP and Florista on online purchases

Health and Fitness:

·        Get up to Rs 5,000 discount on Medika Bazaar

·        Up to 20% discount on Redcliffe Labs and Aanya Wellness

·        Up to Rs2,000 discount on The Sleep Company

Entertainment:

·        Instant 40% discount on Sony LIV Premium Mobile on its annual pack.

·        Flat Rs 100 discount on movie ticket booking through Paytm

*Terms & conditions apply on offers.

To know more and avail the offers, visit: https://www.icicibank.com/campaigns/bonanza/index.html  

Randstad India Makes New Appointments To Strengthen Its Management Team In India And APAC

* The talent company has made three new appointments in three different verticals

* Nittin Nangia appointed as Chief Sales Officer and Revathi Raghunath appointed as Chief Marketing Officer for India; Anand Vaitheeswaran appointed as Chief Information Officer for Asia Pacific region

Randstad India, one of the largest organizations in the HR services industry, strengthens their India management team with the appointment of Nittin Nangia as Chief Sales Officer, Revathi Raghunath as Chief Marketing Officer, and Anand Vaitheeswaran as Chief Information Officer for Asia Pacific (APAC) region. This strategic decision is aligned with Randstad’s commitment towards reinforcing its market position and its ambition of becoming the most equitable and specialized talent company in the world. Randstad is poised for its next phase of growth in the country, and the new management team members will be a catalyst in that direction. 

Nittin Nangia brings over 22 years of rich industry experience in key leadership roles in HR services, leading teams across sales, operations and key account management. His experience, expertise, and proven track record of enabling profitable B2B sales and revenue maximization will be invaluable to Randstad India’s growth plans. As the Chief Sales Officer of Randstad India, Nittin will be responsible for spearheading the company’s sales strategy, and empowering Randstad’s sales & key accounts teams to deliver unparalleled value to client partners. 

With two decades of experience in marketing and sales leadership, Revathi Raghunath’s appointment as the Chief Marketing Officer is in line with Randstad’s goal of driving operational excellence and establishing world-class offerings for India’s vibrant employment landscape. Revathi will spearhead the planning and execution of the company’s integrated marketing efforts in India. As the CMO of Randstad India, Revathi will play a pivotal role in shaping and implementing the company’s marketing strategy in alignment with Randstad’s global marketing vision. Her responsibilities will include driving a harmonized Asia Pacific marketing strategy, while ensuring strong local execution.

Further, the company has also appointed Anand Vaitheeswaran as Chief Information Officer for the APAC region. Anand comes with over 27 years of experience in delivering innovative technology solutions to key business problems for organizations across industries. His experience in driving strategy, managing principal partnerships, establishing and running innovation hubs, building organizational capabilities, managing digital engagements, and offshore teams will be a crucial asset for Randstad. Anand's deep understanding of new age technologies and cost optimization of IT Operations will play a vital role in sustainably shaping Randstad’s technology landscape, embracing digital transformation, and delivering exceptional value to their customers across the country and in the APAC region.

Commenting on the appointments, Viswanath PS, MD & CEO, Randstad India said, “I am excited to work closely with seasoned professionals like Anand, Nittin, and Revathi, and chart the next phase of growth for Randstad India. Their deep industry expertise and growth mindset will be an added boost for us as we continue on our journey to become the world’s most equitable and specialized talent company. I am confident that Anand, Nittin, and Revathi’s able leadership will enable integrated transformation across the organization and reinforce our core objective of helping talent meet the right opportunities, while ensuring that we exceed client expectations and consistently deliver unparalleled value.”

Randstad India is optimistic that these new appointments will accelerate its growth trajectory, foster innovation, and uphold its commitment to delivering exceptional talent solutions.

About randstad

Randstad is the world’s largest talent company and a partner of choice to clients. We are committed to providing equitable opportunities to people from all backgrounds and help them remain relevant in the rapidly changing world of work. We have a deep understanding of the labour market and help our clients to create the high-quality, diverse and agile workforces they need to succeed. Our 46,000 employees around the world make a positive impact on society by helping people to realize their true potential throughout their working life.

Randstad was founded in 1960 and is headquartered in Diemen, the Netherlands. In 2022, in our 39 markets, we helped more than 2 million people find a job that feels good and advised over 230,000 clients on their talent needs. We generated revenue of €27.6 billion. Randstad N.V. is listed on the Euronext Amsterdam. For more information, see www.randstad.com

About randstad india:

Randstad India offers the broadest HR services portfolio ranging from Staffing, Permanent Hiring and Executive Search to Recruitment Process Outsourcing (RPO). We are committed to providing equitable opportunities to people from all backgrounds and help them remain relevant in the rapidly changing world of work. The company has a vast network of offices across the country to be within the reach of clients and talent and has a deep understanding of the labour market to help the clients create the high-quality, diverse and agile workforces they need to succeed.

The company, previously called Ma Foi is one of the leading players in the HR services industry in India for 30 years and became part of Randstad through its global acquisition of Vedior in 2008. Randstad India continues to focus on developing customized and innovative HR services, leveraging its unique strengths of geographical presence and end-to-end capability across all HR service functions. Randstad is the world’s largest talent company, active in 39 markets across the globe and a partner of choice to clients. For more information, see: www.randstad.in

LG Electronics Launches LG UltraGear OLED For A Smoother, More Immersive Gaming Experience

·       Redefining the gaming experience, LG recently unveiled UltraGear OLED gaming monitors - 45GR95QE and 27GR95QE

LG Electronics India, a leading consumer durables brand in the country, recently launched its cutting-edge line-up of premium UltraGear OLED gaming monitors - 45GR95QE and 27GR95QE. These latest additions to the UltraGear series are set to revolutionize the gaming experience with their exceptional features and superior performance.

These monitors come equipped with a range of winning features that set them apart in the gaming monitor arena, promising an unparalleled gaming experience. Gamers can indulge in a smoother, more immersive gaming experience with the remarkable 240Hz Refresh Rate, providing faster frame rates and reduced motion blur. The lightning-fast 0.03ms Response Time ensures game-changing visuals, eliminating ghosting and delivering crystal-clear images during even the most fast-paced action.

For a more natural and immersive gaming experience, both the LG 27GR95QE and the 45GR95QE boast an 800R Curvature, reducing distortion at the edges and enveloping players in the heart of the action.

The ergonomic stands of these monitors offer a wide range of adjustments, including tilt (-5°~15°), swivel, pivot, and height adjustment (110mm), ensuring gamers can find their perfect viewing position for hours of comfortable gameplay. Moreover, the monitors are wall-mountable (100 x 100 VESA mount) for maximum versatility and space optimization.

A gaming remote control allows for easy and quick adjustments, putting control at the gamers' fingertips. Additionally, features like Black Stabilizer, Dynamic Action Sync, Crosshair, and FPS Counter provide gamers with the essential tools for optimal performance and precision.

Commenting on the launch, Hak Hyun Kim- Director- Home Entertainment, LG Electronics India said, “We are thrilled to unveil the LG UltraGear OLED models 45GR95QE and 27GR95QE. With cutting-edge OLED display technology and a host of gaming-focused features, these monitors promise to redefine the gaming experience. Gamers can expect unparalleled visuals, seamless performance, and an immersive journey into their virtual worlds. LG continues to push the boundaries of gaming excellence, and we invite gamers to join us in embracing the future of gaming brilliance.”

27GR95QE: Where gaming meets precision and immersion

The LG 27GR95QE OLED Gaming Monitor offers an exceptional 27-inch QHD (2560x1440) display with Advanced Gaming Luminance Range (AGLR) technology. Gamers will enjoy unparalleled visuals with a DCI-P3 98.5% (Typ.) colour gamut, HDR10 support, and factory colour calibration ensuring the most vivid and accurate colours.

One of the distinguished features of the LG 27GR95QE is its ultimate contrast ratio that comes with OLED Pixel Dimming. This ensures deeper blacks and brighter whites, enhancing overall image quality and adding depth to every scene.

With a remarkable 240Hz refresh rate and a lightning-fast 0.03ms GTG (gray-to-gray) response time, this monitor provides a smooth and immersive gaming experience which in turn will aid players to appreciate the reduced motion blur and ghosting, giving them a competitive edge.

Furthermore, the LG 27GR95QE support for variable refresh rate (VRR), NVIDIA G-SYNC Compatible, FreeSync Premium and VESA Adaptive Sync delivering tear-free and stutter-free gameplay.

The monitor offers excellent connectivity with HDMI 2.1 x2, DisplayPort 1.4 with DSC x1, and USB 3.0 1up 2dn. Its 4-Side Virtually Borderless Design maximizes the display area, creating an immersive visual experience that keeps gamers engaged.

45GR95QE: Gaming excellence on a grand scale

The LG 45GR95QE is a massive 45-inch WQHD (3440x1440) curved (800R) OLED gaming monitor with a 21:9 aspect ratio with Advanced Gaming Luminance Range (AGLR). The curvature not only offers a more immersive gaming experience but also reduces distortion for a seamless view.

The LG 45GR95QE offers a 1,500,000:1 contrast ratio and boasts a DCI-P3 98.5% (Typ.) colour gamut, HDR10 support, and factory colour calibration, ensuring lifelike and accurate colours for breath-taking visuals.

Equipped with the same 240Hz refresh rate and 0.03ms GTG response time, gamers can expect unparalleled speed and responsiveness, making fast-paced games a true joy to play.

The LG 45GR95QE supports NVIDIA® G-SYNC® compatibility, HDMI2.1 VRR (Adaptive Sync), and AMD FreeSync™ Premium, providing a tear-free and smooth gaming experience for both NVIDIA and AMD users.

Connectivity options include HDMI 2.1 x2, DisplayPort 1.4 with DSC x1, and USB 3.0 1up 2dn, while the 4-pole H/P out with DTS HP:X® and Optical Jack ensure top-notch audio performance.

The LG 27GR95QE and 45GR95QE gaming monitors are set to revolutionize the gaming experience. These monitors are available for purchase at a starting price of INR 124,000 and INR 241,000 respectively.

About LG Electronics India Pvt Ltd               

LG Electronics India Pvt. Ltd. (LG Electronics), a wholly owned subsidiary of LG Electronics Inc, South Korea was established in January 1997 in India. It is one of the most formidable brands in consumer electronics - Home Entertainment, home appliances*, HVAC, IT hardware. In India, LG Electronics has earned a premium brand positioning and is an acknowledged trendsetter in the industry.  LGEIL's manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune which manufacture LED TVs, air conditioners, commercial air conditioning systems, washing machines, refrigerators, and monitors.

*Home Appliances include- Refrigerator, Washing Machine, AC, Water purifier, Microwave, Fan, Dishwasher & Air purifier.

IIMB’s NSRCEL And Goldman Sachs 10,000 Women Launch New Initiative To Help Women Entrepreneurs Raise Capital In India

* Innovative three-part educational initiative provides women entrepreneurs in India with an enhanced understanding of business finance and prepares them to raise capital  

NSRCEL?the incubation arm of IIM Bangalore (IIMB) and Goldman Sachs 10,000 Women today launched “Goldman Sachs 10,000 Women Finance for Growth,” a new initiative in India designed to equip women entrepreneurs with an enhanced understanding of business finance and provide mentoring and networking opportunities to accelerate their fundraising journey.   

This financial education initiative draws on findings from a study of over 2,400 Goldman Sachs 10,000 Women graduates across India. A majority of these women entrepreneurs highlighted the need for a deeper understanding of the available funding options and how best to access external capital to drive business growth. The study found that 40 percent of entrepreneurs used bank overdraft, 38 percent took business loans, and 33 percent sought capital from friends or family to address their business financing requirements.

Charlotte Keenan, Global head of Goldman Sachs 10,000 Women, said: “Goldman Sachs 10,000 Women graduates have positively impacted India’s economy by quadrupling their business revenue, doubling their workforce, and collectively creating 12,000 new jobs. Our new initiative aims to help these women make an even bigger impact, by providing the tools and resources needed to access capital - the biggest barrier they face to growing their businesses further.”

Talking about this unique initiative for women, Anand Sri Ganesh, COO, NSRCEL shared, “We are extremely happy to join hands with the Goldman Sachs 10,000 Women Finance for Growth initiative and bring it to NSRCEL. This underlines our commitment to supporting women entrepreneurs across the country by providing them with relevant education and mentorship to grow and scale their ventures. We hope our women alumni make the most of this opportunity to spot and nurture new opportunities in business, build and grow successful ventures and transform themselves.”

Goldman Sachs 10,000 Women Finance for Growth comprises three modules. Participants first take a basic finance module currently open for Goldman Sachs 10,000 Women graduates in India. Upon successful completion of the first module, a second advanced finance module will be made available for a select group of high potential women entrepreneurs. The final module will include bespoke mentoring from IIMB faculty members, finance industry experts, bankers, venture capitalists and angel investors, to provide practical learnings and advice tailored to the specific needs of each entrepreneur.   

The first cohort of the Goldman Sachs 10,000 Women Finance for Growth commenced on August 7, 2023.  

Tata Chemicals Ltd Consolidated Revenue From Operations For The Quarter Ended June 2023 Stood At Rs 4,218 Cr Up By 6%

Tata Chemicals Limited today declared its financial results for the quarter ended June 30, 2023.  On a consolidated basis, for the quarter, the revenue from operations stood at Rs 4,218 Cr, as compared to Rs 3,995 Cr in the corresponding quarter of last year. EBITDA on a consolidated basis, stood at Rs 1,043 Cr for the quarter, as compared to Rs 1,015 Cr in for the corresponding quarter of last year.  PAT from continuing operations on a consolidated basis, stood at Rs 578 Cr, for the quarter, as compared to Rs 641 Cr in for the corresponding quarter of last year. The Company’s performance reflects better realisations partly impacted by lower volumes.

For the quarter, on a standalone basis, the revenue stood at Rs 1,135 Cr, as compared to Rs 1,225 Cr in for the corresponding quarter of last year. PAT on a standalone basis stood at Rs 328 Cr, as compared to Rs 381 Cr for the corresponding quarter of last year.

As on 30 June 2023, consolidated gross debt dropped to Rs 5,873 Cr, as compared to Rs 6,296 Cr as on 31 March 2023. Also, as on 30 June 2023, cash & cash equivalents stood at Rs 1,544 Cr, as compared to Rs 2,398 Cr as on 31 March 2023.

Commenting on the results, Mr. R. Mukundan, Managing Director & CEO, Tata Chemicals Ltd., said,

“The Company has delivered a satisfactory performance during Q1FY24 as compared to Q1FY23 despite a challenging environment.  The soda ash prices got adversely impacted as many customers delayed their purchasing decisions due to new supplies expected from Inner Mongolia, China. This was further impacted by slower growth in Chinese economy post-COVID and softening of industrial production in developed economies and this may persist in the near term.  The Company had to adopt agile pricing to maximize volumes and ensure optimum utilization of capacity. We expect that the sustainability trend will continue to positively impact the demand for newer applications like solar glass and lithium in the medium to long term. Our focus is to ensure that we maintain our market share through customer engagement and continued agile pricing, and to ensure steady contribution margins with focus on costs”. 

Consolidated Highlights Q1FY24

* Consolidated Revenue from operations stood at Rs 4,218 Cr, up 6%, as compared to Rs 3,995 Cr for corresponding quarter of last year

* Consolidated Profit After Tax from continuing operations (pre-MI) was Rs 578 Cr, down by 10% as compared to Rs 641 Cr for corresponding quarter of last year

* Company’s gross debt as on June 30, 2023 reduced to Rs 5,873 Cr

* Rallis India recorded consolidated revenues of Rs 782 Cr for the quarter ended 30 June 2023, a decrease of 9% as compared to Rs 863 Cr for corresponding quarter of last year.

Standalone Highlights Q4 FY23

*     Standalone Revenue from operations stood at Rs 1,135 Cr, down by 7%, as compared to Rs 1,225 Cr for corresponding quarter of last year

* Standalone Profit After Tax from continuing operations was Rs 328 Cr as compared to Rs 381 Cr for corresponding quarter of last year

About Tata Chemicals Ltd.

A part of the US$ 128 billion Tata Group, Tata Chemicals Limited, is a leading supplier of choice to glass, detergent, industrial and chemical sectors. The company has a strong position in the crop protection business through its subsidiary company Rallis India Ltd. Tata Chemicals has world-class R&D facilities in Pune and Bangalore.

Toyota Technical Training Institute Transforming Lives And Creating Winners At Global Stage

In the era of rapid technological advancements and the increasing demand for skilled professionals, Toyota Technical Training Institute (TTTI) takes great pride in celebrating the convocation of passing out batch of students on 9th August 2023. TTTI, with its unwavering commitment to providing world-class skills training to aspiring individuals from rural Karnataka, addressing the industry's requirement for skilled manpower and preparing the youth for a promising future.

TTTI through its comprehensive and holistic training has made outstanding contribution to the government’s ‘Skill India’ mission and its efforts was acknowledged when one of its skill champions, Mr. Akhilesh Narasimhamurthy, a Mechatronics Bronze Medal Winner at the World Skill Contest 2022, had the opportunity to interact with the Hon’ble Prime Minister of India, Shri. Narendra Modi. This interaction took place during the celebration of the 3rd Anniversary of the National Education Policy program at Pragati Maidan, Delhi, on 29th & 30th July 2023 organized by the Ministry of Skill Development & Entrepreneurship. In addition, Mr. Akhilesh was also felicitated by the Government of Karnataka with a memento and cash prize for his achievements, inspiring students from challenging backgrounds to come out victorious and pursue their dreams.

Mr. Akhilesh, raised in a modest household, passed out from TTTI in 2017. He joined TKM as a team member in the Weld Maintenance division, dedicated several hours a day practicing and honing his skills that were imparted to him by TTTI. Akhilesh's commitment and interest in Mechatronics trade motivated him to participate in competitions and his efforts enabled him to win the second place in India Skills 2019 , first place in India Skills 2022 and later  win  the bronze medal for India in the World Skills Contest in 2022 in the Mechatronics competition held at Stuttgart, Germany. He is now following his passion and training students at TTTI, preparing them to win at national & international levels. Similarly other TTTI students like Mr. Likith Kumar Yemmoddi Prakash won bronze in Prototype modelling and Mr. Karthik Gowda Seehalli Nagaraju won bronze medal in Mechatronics in World Skills 2022.

Mr. G. Shankara, Senior Vice President & Chief Human Resource Officer, TKM & TKAP, expressing his thoughts, said, “At Toyota, we firmly believe that our role in India goes beyond manufacturing and promoting environment-friendly cars. We are committed to create more & more highly skilled and motivated individuals like Mr. Akhilesh, who is driven by hard work and passion to excel. For over a decade, TTTI has been spearheading the skilling efforts for students from economically challenged backgrounds, enhancing gender diversity, and enabling to create world class skilled technicians, thus making a difference to the surrounding communities, and contributing to ‘Skill India’. Till now over 950+ students have passed out since inception, and the success of the TTTI students gives us immense pride, as they advance in their skill sets, exceeding industry standards, contribute to the growth of the auto industry and bring more laurels for the state and the nation.”

With the upcoming convocation, TTTI will be celebrating the success of its full batch of students who will be felicitated in a grand ceremony. These students represent the potential of skilled youth in India, while their achievements resonate with the essence of the company’s commitment to fostering a talented and skilled workforce, contributing to the auto industry and  nation's progress.

On This Independence Day, Tata Tea Premium Pays Homage To India’s Rich & Vibrant Handloom Legacy This With Its ‘Desh Ke

Highlights:

• Releases a limited-edition pack collection inspired by some of the iconic handloom weaves of India

·   Celebrates Independence Day with a musical TVC narrating the story of Handlooms, sung by icon Usha Uthup, who is herself known as a connoisseur and collector of Indian Handlooms

• Tata Tea Premium collaborates with Okhai to promote and showcase the skills of Indian weavers

Tata Tea Premium, the flagship brand from Tata Tea’s diverse portfolio, has been celebrating India and its elements of pride reflective in its art, culture, and heritage for Independence Day through its #DeshKaGarv initiative. While last year it celebrated key moments of pride from India’s 75 years of post-Independence journey, this Independence Day Tata Tea Premium plans to take the nation on a colorful joy-ride of pride and glory with its Desh Ke Dhaage campaign, celebrating India’s rich legacy of Handlooms.

The rich and cultural artistic heritage of India reflects across many diverse arts, crafts, and music traditions. This diverse heritage is perhaps most vividly and visibly captured in the handlooms of India. And over time, it has woven itself intricately into the cultural fabric of India, becoming an integral part of India’s heritage.

Therefore, on the eve of Independence Day, Tata Tea Premium – Desh Ki Chai pays homage to this diverse & unique artform through a limited-edition pack collection inspired by the handlooms of India.

Each pack serves as a resplendent canvas, bringing alive the incredible artistry of Indian craftsmen and their timeless creations. From the grandeur of Banarasi Silk in Uttar Pradesh to the intricate Kanjeevaram from Tamil Nadu, from the illustrious Muga Silk of Assam to the exquisite Paithani of Maharashtra, each handloom spins a yarn of immense cultural pride.

The story of these packs have been knitted together in a heartwarming TVC conceptualized by Mullen Lintas that celebrates India's vibrant handloom legacy. Sung by celebrated singer Usha Uthup, who is herself a connoisseur of Indian Handlooms, the film spreads smiles and warmth as it traverses the country, showcasing the diversity of India’s handlooms and thus tying India together into a beautiful sentiment of national pride. Each frame brims with love and respect, paying homage to the craftsmanship of skilled weavers who have intricately crafted our cultural identity. From the opulent Banarasi Silk of Uttar Pradesh to the soulful Phulkari of Punjab, the film weaves a story that not only communicates but also commemorates each of these handlooms from across India. The heartfelt message at the film's conclusion calls on every heart to honor the threads that weave our nation's glory.

As a part of the same campaign, a specially curated collection made by weavers from across the country is available on OKHAI for purchase. Consumers can purchase these weaves at www.OKHAI.org. Further, Tata Tea Premium will contribute a percentage of what consumers spend on this collection for the welfare of the artisan community.

Commenting on the initiative, Puneet Das, President - Packaged Beverages (India and South Asia), Tata Consumer Products, said, “As we embark on this remarkable journey on the eve of Independence Day with the 'Desh Ka Garv' initiative, Tata Tea Premium celebrates the collective pride of our nation’s talented craftsmen, paying homage to their dedication, craftsmanship and their irreplaceable contribution to our cultural heritage. Through our heartwarming campaign, we hope to inspire every Indian to embrace and celebrate the legacy of our diverse regional handlooms, cherishing the threads that weave our nation's pride. Each sip of Tata Tea Premium brings not just the taste of excellence but also the essence of 'Desh ki Chai', a cup that knits all of us together in a tapestry of love, unity, and pride.”

Arnab Chatterjee, co-founder of Tree Design said, “While Tata Tea Premium celebrates the spirit of India every year with its Desh Ka Garv initiative, the brief this year was to make the thought even grander by tying it with an element that is unique to India’s heritage. Thus, this year, we decided to dive into India’s rich and vibrant handloom weaving culture. Dating back hundreds of years, the amazing thing is the variety available across the country and the talent which continues to practice handloom weaving and keeping the artform alive and thriving. In collaboration with the Tata Tea Premium team, we carefully selected and partnered with eleven weavers across the country, resulting in a stunning limited edition pack collection, representative of the handloom culture of India across the North, East, West and Southern states of India.”

Commenting on the campaign, Hari Krishnan, CEO of Mullen Lintas says, “It was exciting to work on something so unique. You rarely see a brand redoing their packaging as a tribute to an art form. The brief was simple, to celebrate India’s one of the most unique artforms of handlooms, through handloom-inspired limited-edition packs on Independence Day. The idea was right there, if you look at it, these threads are what form the fabric of the nation, they portray unique stories from across India through motifs embroidered on to their weaves. The way the film portrays these unique stories and inspiration behind each of these fabrics, through a mix of eye-catching animation and playful sing-song narration, makes for a delightful watch, while landing the communication in an effective manner.”