Friday, August 4, 2023

Schwing Stetter India Makes Commitment To Help Achieve Carbon Neutrality; Aims To Plant 2,50,000 Tree Saplings By 2023


* “Flags Off The Plantation Drive In Assam And Tamil Nadu As A Part Of Its 25th Anniversary Celebrations”

 Schwing Stetter India, one of the country’s leading construction and concreting equipment manufacturer, initiated its sustainability campaign, #GoGreenwithSchwing, with the aim of planting 2,50,000 trees globally by 2023. This initiative is a significant part of their ongoing 25th-anniversary celebrations of Schwing Stetter’s presence in India. Starting from two locations in India: Irungattukottai (Tamil Nadu) and Guwahati (Assam), this green drive will span across the entire country, including areas where significant infrastructure projects have been successfully implemented.

#GoGreewithSchwing initiative began with the Irungattukottai tree plantation drive, officiated by V.G Sakthikumar, Managing Director of Schwing Stetter India, planting a total of 30,000 tree saplings. The Assam Chapter of Plantation drive, officiated by the Chief Guests, Arup Kumar Mishra, Chairman of the Pollution Control Board, Assam, and Jadav Payeng, renowned as “The Forest Man of India,”, planted the initial saplings, marking the commencement of the tree plantation campaign in Guwahati, Assam.

As a pioneering force in the infra development Sector, Schwing has made efforts in reshaping the country’s progress with its state-of-the-art concrete and construction machinery. The company has embraced a deep-seated commitment to Environmental, Social, and Governance (ESG) principles. They have dedicated efforts towards green energy adoption and have significantly reduced its carbon footprint.  

With #GoGreenwithSchwing, the company has taken an initiative to promote reforestation and reduce the carbon footprint by involving multiple stakeholders including employees, customers, business partners, and dealers. Schwing Stetter India aims to achieve the target of planting 2,50,000 saplings globally by 2023. 

Speaking on the occasion, Mr. V.G Sakthikumar, Chairman & Managing Director of Schwing Stetter India, said “As we embark on this incredible journey of turning 25 years, we want to continue to engage in activities that reflect our commitment to sustainability and the environment. We are aiming to sow the seeds of a greener, more sustainable future. In this journey, we are deeply grateful to Young India volunteers who tirelessly work for 'Climate change', as well as CII and BAI; for extending their support for this noble cause in various states across India.” 

On 3rd and 4th August 2023, a total of 75,000+ saplings are to be planted in Irungattukottai and Guwahati, on behalf of Schwing Stetter India. The remaining saplings will be planted at various locations in a phased manner, by 2023. 

About Schwing Stetter India Private Limited: 

Incorporated in June 1998, and commencing its manufacturing operations in 1999, Schwing Stetter India is a 100% subsidiary of Schwing GmbH, a 1.30 billion USD German concreting machinery manufacturer and a part of the XCMG group. Schwing Stetter is a pioneer in manufacturing equipment for concrete preparation, placement, transportation, and recycling. Schwing Stetter (India) Private Limited manufactures concrete batching plants, concrete placing booms, concrete pumps, concrete truck mixers for transporting readymade concrete to construction sites, concrete truck mixers with concrete pumps, and concrete recycling plants, plastering pumps, self-loading mixers, and sludge pumps. 

Schwing Stetter (India) sells and services equipment like concrete pavers, aerial working platforms, all-terrain cranes, cold milling machines, crawler cranes, excavators, horizontal directional drilling, motor grader, rotary drilling rig, tower crane, truck cranes, and wheel loader are our various newer range of equipment that has been launched recently from GOMACO and XCMG. We cater to the requirement of infrastructure developers and act as an OEM supplier to various cement companies that offer ready-mix concrete. Schwing Stetter has its manufacturing units in 12 countries including Germany, Austria, USA, Brazil, Russia, Ostrava, UK, and India supported by sales and service centers in France, Netherlands, Austria, and Sweden as well as representations in more than 150 countries worldwide. Contact us on: https://www.schwingstetterindia.com/ 

The New OPPO A78, The Complete Entertainment Smartphone With Best-In-Class Battery


* The OPPO A78 features 67W SUPERVOOCTM Flash Charge technology with a 5000mAh battery for all-day entertainment

* Comes with 90Hz FHD+ AMOLED display and Dual Stereo Speakers for impressive audio-visual experience

OPPO, the leading global smart devices brand, has announced the launch of the OPPO A78 in India. The handset will be available in two colour finishes: Aqua Green and Mist Black.

The Aqua Green A78 uses a double-layer process to superimpose OPPO’s first Diamond Matrix Design atop a water-green base layer; the Mist Black version comes with a touch of yellow-green to its pure black base to give the phone a unique metallic gloss.

The smartphone features an Ultra-Slim Retro Design with a 2.5D right-angled middle frame and smoothed edges to make the phone sleek and comfortable to hold. It is priced at INR 17,499 and will be available for sale from August 1 onwards through mainline retail outlets, OPPO E-Store and Flipkart.

Immersive audio-visuals for top-level entertainment  

The OPPO A78 is built for those who enjoy entertainment on the go. Its AMOLED screen is capable of deep blacks, great contrast, and true-to-life colours. The crisp 6.4-inch FHD+ display boasts features that are on par with high-end handsets, including a 90Hz refresh rate for smooth scrolling, up to 180Hz touch sampling rate for a quick touch response when playing games, and smart adaptive backlighting that intelligently adjusts to various light environments; this means users can binge-watch shows for long hours, and even play marathon sessions of games without any visual fatigue.

In addition, the A78’s L1 Widevine certification means it supports high-definition video streaming from all mainstream video platforms. For audio, its Dual Stereo Speakers with Real Original Sound Technology—tested by Dirac—output immersive surround sound whether you are listening to music, watching videos, or playing games. The handset also packs an Ultra Volume Mode that allows users to turn up the speaker level to 200% for audible audio in the noisiest environments.

For the click-happy, the A78 4G boasts a 50MP main camera that captures stunning pictures in every setting and a 2MP depth camera for delicate bokeh in portraits. 

The handset also supports the Dual-View Video function that enables simultaneous recording from its 8MP front and 50MP rear cameras to merge the footage into a single frame for creative vlogs.  

Robust performance for a great entertainment experience  

To ensure smooth performance, the OPPO A78 packs the Snapdragon 680 SoC, 8GB RAM, 128GB storage, and support for 1TB of additional storage through microSD cards. Additionally, RAM can be extended by an extra 8GB from storage via OPPO’s RAM expansion technology. 

OPPO’s Dynamic Computing Engine—the same proprietary technology found on high-end OPPO devices—makes the A78 perform as fast and fluidly as a new smartphone even after three years. It increases app opening speeds by as much as 1.42% and can run up to 19 apps simultaneously without any lag or stutters. 

The smartphone runs on ColorOS 13.1—based on Android 13—which enhances privacy and performance with features like screen translation that allow you to point the camera at a script for instant AI-based translation; you can auto-pixelate user photos in screenshots of messaging apps, and you even get a private safe to secure all your sensitive documents and photos.

Long-lasting battery

All this top-end performance requires a strong battery backup, and here the OPPO A78 is equipped with 67W SUPERVOOCTM flash charging technology—one of the fastest charging technologies in this price band—along with a massive 5000mAh battery. With this combination, the device is charged up to 73% in 30 minutes and reaches a full charge in about 45 minutes. 

For better battery health, the smartphone's proprietary Battery Health Engine extends battery lifespan to as many as 1,600 charge and discharge cycles – the equivalent of up to four years of good use.  

OPPO focuses on battery reliability and safety with features like Optimised All-Day Charging mode and 5-layer charging protection that comprises adaptor overload protection, flash-charge condition identification protection, charging port overload protection, battery current/voltage overload protection, and battery fuse protection.

Market availability

OPPO A78 will be available in two colours- Aqua Green and Mist Black from August 1, 2023. The 8GB RAM + 128GB ROM model is priced at INR 17,499 and available for purchase from OPPO E-Store, Flipkart and mainline retail outlets.

Offers

Customers can avail the following offers on the first sale of OPPO A78:

Customers can avail a cashback of up to 10% (INR1500) from mainline retail outlets and no-cost EMI for up to 3 months from leading banks like SBI Cards, Kotak Mahindra Bank and Bank of Baroda and One Card. Additionally, customers can enjoy attractive EMI schemes from leading financiers.

Customers can avail instant INR 1500 discount on Flipkart from leading bank cardholders and a no-cost EMI for up to 3 months.

OPPO customers can avail an Exchange + Loyalty Bonus of up to INR 500 from Offline and Online stores.

TECNO To Unveil Its Latest POVA 5 Series At The Upcoming World Of TECNOlogy Event


TECNO as a brand has always delivered in line with its vision of being at the forefront of technology and innovation. In further alignment with this vision, the brand is all set to present the first season of its key annual property, World of TECNOlogy. The 3-day event is aimed at showcasing the best-in-class technology offered by the brand across product lines and portfolios. The tech showcase event will be commencing on 11th August 2023 at DLF Avenue, New Delhi, being open to all consumers till 13th August. The event will allow an immersive experience into TECNO’s prominent products, driving awareness of the diverse product portfolio and strengthening the credibility and relatability with the brand.

The brand has been aggressive this year by introducing Phantom X2 Series, Phantom V Fold, and most recently the Camon 20 Series. Keeping up with the rhythm, on the first day of World of TECNOlogy, i.e., 11th August 2023, TECNO will be revealing the POVA 5 Series.

This latest POVA 5 series includes the POVA 5 Pro 5G and POVA 5, thoughtfully engineered to cater to the demands of young, upbeat, and elite Gen Z consumers. The phone is designed keeping in mind the lifestyle of zillennials, who are constantly on their phone for all purposes, multitasking through- gaming, social media, financial applications, and more.

Earlier in June 2022 TECNO launched POVA 3 which boasted a unique LED light strip with various functionalities. Now, taking the innovation way ahead, the company is introducing a standout design with the all-new Arc Interface in the POVA 5 Pro 5G, an innovative multi-coloured LED Backlight design with 3D Texture. This design is already creating a lot of buzz and noise in the market. To delight the consumers, the Arc Interface functionalities provides an unparalleled experience including calls, notifications, battery charging, and music into a captivating symphony of digital emotions with the RGB backlight technology.

TECNO’s POVA 5 Pro 5G has already been announced globally on August 2nd, 2023, where along with the beautiful aesthetics, the powerful performance of the phone is also getting its due acclamation, the 68W fast charging, MediaTek Dimensity 6080 SOC and 6.78” FHD+ display with 120Hz refresh-rate have come across as the other key highlights of the smartphone. Hence we can expect similar specifications for the device launching soon in India.

TECNO always has showed commitment towards its disruptive pricing strategy, the recent most examples being- Phantom V Fold, and Camon 20 Series, bringing about many industry-first features. With such a track record, we are positive that POVA 5 Pro will also be priced aggressively and would be a really strong product offering. Packed with ground-breaking features, the series is anticipated to deliver exceptional value at a price point that aligns perfectly with the budget of those who strive for success and embrace life to the fullest.

BMW Motorrad Launches New Colours For Its BMW G 310 Motorcycle Range


Stylish new colours for BMW G 310 R, BMW G 310 RR and BMW G 310 GS.

#BMWMotorrad #BMWMotorradIndia #NewColourLaunch #BMWG310R #BMWG310RR #BMWG310GS

BMW Motorrad has announced the launch of new colours for its BMW G 310 motorcycle range which can be booked across all BMW Motorrad dealerships.

The BMW G 310 R.

The BMW G 310 R is quick and agile in the city, confident and powerful on the open road – as a result, the lively, purposeful dynamic roadster has delighted many customers all over the world, especially newcomers.

It is now available in new Style Sport and Style Passion colour schemes.

The Style Sport paintwork in Racing Blue Metallic/ Polar White is captivating and not only turns heads but also reflects its relentless drive to conquer the road. The striking paintwork accentuates its aggressive stance, making every ride feel like a thrilling adventure.

The Style Passion with its Granite Grey Metallic paintwork exudes a feisty and determined look. Its uncompromising design perfectly matches its name, making a bold statement wherever you go.

The BMW G 310 RR. 

The BMW G 310 RR is a true road racing sports bike. It’s performance, agility, precision and raring-to-go flair reveals racing attitude. The agile single-cylinder engine, Ride by Wire, the anti-hopping clutch and the various riding modes are designed for sheer riding pleasure. The BMW G 310 RR clearly showcases its S 1000 RR heritage.

The BMW G 310 RR stands out in its new Cosmic Black 2 paint scheme, exuding a dynamic and sporty aura that is sure to catch everyone's attention. Its sleek paintwork perfectly complements its high-performance nature, making it an irresistible eye-catcher on the road.

The BMW G 310 GS

The BMW G 310 GS is extremely compact, robust and highly versatile in design, it immediately established itself as a genuine BMW GS - especially for newcomers. Whether in everyday traffic, during pleasure rides on country roads or off-road in easy terrain the 310 GS is a highly contemporary product with a level of versatility that is currently unrivalled in the segment.

The new BMW G310 GS is now also available in Style Rallye paintwork in Racing Red. The vibrant paintwork not only adds a touch of excitement but also reflects the bike's energetic and adventurous nature.

The Moms Co Unveils The Mompreneurs Show, One Of The Largest National Programs To Support Mom-Entrepreneurs


* India’s top leaders who also are mothers are joining hands with The Moms Co and partners , FICCI Flo & Aspire For Her to help lakhs of  mothers across the country  discover motivation, mentorship, get seed funding and marketing grants along with valuable tools to navigate their path as entrepreneurs

Registration Link - https://themomsco.com/mompreneur?utm_source=Organic&utm_medium=Press+Release&utm_campaign=Mompreneur_Registration

The Moms Co, India's leading toxin-free & natural personal care D2C Mother & baby brand is proud to announce the launch of India’s first Mompreneurs Initiative & show - The Hunt for India's Top Mom-led Start-ups, a groundbreaking initiative designed to empower and mentor mom micro entrepreneurs from across India. Powered by prominent partnerships from FICCI Flo & Aspire for Her, The Moms Co Mompreneurs show, the brand aims to provide a platform that makes the journey for mompreneurs smoother, fosters crucial conversations, addresses challenges, and cultivates an environment where moms can truly thrive.

For the first time ever, India’s top leaders & entrepreneurs who are mothers themselves like Smt. Manmeet Kaur Nanda, (Joint Secretary, Department for Promotion of Industry and Internal Trade, Ministry of Commerce and Industry), Anjali Bansal (Founder, Partner Avaana Climate and Sustainability Fund, Board Member Tata Power,  Nestle, ONDC),  Radhika Gupta (MD & CEO, Edelwiess MF and Vice Chairperson, AMFI), Lizzie Chapman (Co-founder ZestMoney), Suhasini Sampath (Co-founder & CEO, Yoga Bar), Sairee Chahal (Founder & CEO, Sheroes & Mahila Money), Radhika Ghai (India’s 1st Female Unicorn Founder, Founder & CEO, Kindlife), Lakshmi N Potluri (Co-founder Jabong, Investor at B Capital), Shivani Poddar (Co-founder, FabAlley), Deepshikha Deshmukh (Producer, Pooja Entertainment), Ankita Vashishtha (Founder StrongHer Ventures & SahaFund), Neelu Khatri ( Co-founder, Akasa Air) and Sonam Jain (Partner, Convivialité Ventures India) will be part of the Initiative’s advisory board and will be mentoring, judging & Co investing in the budding Mompreneurs over the next 12 weeks. The advisory board and jury will also comprise of the Co-founder of The Moms Co Malika Sadani along with the Good Glamm Group’s Co-founders & senior leadership who are mothers comprising Priyanka Gill (Group Co-founder, Good Glamm Group & CEO, Good Media Co), Naiyya Saggi (Group Co-founder, Good Glamm Group & CEO, Good Community), Sukhleen Aneja (CEO, Good Brands Co) & Disha Sanghvi (Director, Good Glamm Group).

The Moms Co Mompreneurs Show aims to unleash a revolution and provide a platform dedicated to mompreneurs to empower these remarkable women to pursue their entrepreneurial dreams confidently. The Moms Co Mompreneurs Show will also be  India's first-in-market reality show, focusing purely on mothers and giving them a platform to spread awareness and make their business dreams a reality. Any mom entrepreneur over 18 years of age and a resident of India can participate. The series will track journeys of Mompreneurs from all corners of India, from grassroots level residential societies to vast landscapes, seeking their potential and sharing their inspiring stories. The Top 3 winners of The Moms Co Mompreneurs Show will also receive financial and marketing grants of up to Rs 1cr  from The Good Glamm Group and a chance to get co-investments from  members of the advisory board and jury.

Speaking on the launch, Naiyya Saggi, Group Co-founder, Good Glamm Group and CEO, The Good Community, says, “We are thrilled to announce the launch of The Moms Co Mompreneurs Initiative and Show.  We aim to reach the millions of moms who are aspiring to scale as entrepreneurs and support them in their pursuit of their entrepreneurial dreams. At the Good Glamm Group, we are providing a plug and play unique ecosystem at scale for mom entrepreneurs to build off through our parenting assets which are amongst the largest in South Asia, access to capital and reach with relevant customers, communities and audiences. We are kickstarting the support by building an ecosystem of inspiration by sharing real stories of India’s top entrepreneurs who are mothers. We are also deeply grateful for the unprecedented support shown by India’s top leaders and entrepreneurs who are moms themselves in giving their time and expertise to support this initiative. Our partners FICCI Flo & Aspire for Her will help with training all Mompreneurs across multiple business workshops.   We believe this to be a critical nation building initiative & a step to create a world where moms can meet their personal and professional aspiration”

“We are excited to launch India's first Mompreneurs Show, an empowering platform for mom entrepreneurs and thank our partners FICCI Flo & Aspire For Her for supporting our initiative. Our aim is to provide a supportive ecosystem where mothers can find the motivation, mentorship, funding, and tools they need to confidently pursue their entrepreneurial dreams. Through this groundbreaking initiative, we are fostering crucial conversations, addressing challenges, and cultivating an environment where moms can truly thrive. We believe in unleashing a revolution and giving mothers the platform they deserve to make their business dreams a reality. The Moms Co. invites all mompreneurs across India to participate in this incredible journey of empowerment and growth. Together, we hope to redefine the entrepreneurial landscape and celebrate the remarkable women who are building businesses while nurturing their children." added Sukhleen Aneja, CEO of Good Brands Co., The Good Glamm Group.

The first leg of the show will begin with The Moms Co. Mompreneurs Legends podcast, India's first change agent series dedicated to transforming the narrative in the business world of what it means to be a leader and an entrepreneur who is also a mother. This podcast series is an essential component of our trailblazing initiative, as it goes beyond merely showcasing success stories and focuses on fostering meaningful & practical  conversations surrounding the realities, opportunities and leadership lessons shared by India’s top by entrepreneurs who are moms as well The podcast moderated by Naiyya Saggi Co-founder, Good Glamm Group and CEO the Good Community features trailblazers such as Neelu Khatri (Co-founder, Akasa Air), Faye D’Souza (News Anchor & Journalist), Aarti Gill (CEO & Co-founder, OZiva), Priti Rathi Gupta (Founder, LXME), Jeevika Tyagi (Founder, aastey), Sarah Sham (Founder, Essajees Atelier), Pooja Jauhari (Former Group CEO - VML Y&R India, Former CEO , Glitch, Co-founder  EMoMee World) and Ashi Dua (Founder Flying Unicorn Entertainment and Cannes winner). From achieving peak professional potential while choosing to also be a mother to funding conversations, marketing strategies, and personal growth, the podcast will delve into the multifaceted aspects of being a mompreneur. It will equip listeners with actionable knowledge and tools to enhance their ventures and help them thrive in the competitive business landscape.

Additionally, after the  launch and initial episodes featuring prominent Mompreneurs, the podcast will continue its journey by welcoming upcoming and aspiring Mompreneurs who are part of the show to share their unique stories and experiences. As the first leg of the show sets the stage for transforming the narrative of motherhood in entrepreneurship, subsequent episodes will shine a spotlight on emerging leaders, offering them a platform to showcase their remarkable journeys and entrepreneurial aspirations.

The Moms Co. Mompreneurs Show is more than just a show it is a transformative platform that propels remarkable women towards greatness, nurturing their entrepreneurial dreams and empowering them to leave an indelible mark on the world. It celebrates the tremendous potential and invaluable contributions of mompreneurs to the vibrant business ecosystem.

About The Moms Co.

Moms Co. was Established in 2017 when its award-winning founder Malika Sadani realized that there was a gap in the Indian market for products whose safety mothers could trust. Since then, The Moms Co. has been helping women make natural yet effective choices for themselves and their families by being their expert partner.

The Moms Co. products are made with love and without compromise. The brand has brought in experts from across the world to create the safest natural formulations that are certified toxin-free. The products are formulated and tested to make sure they meet every international safety standard there is across the US, Canada, Europe, Japan and Australia. The Moms Co. is India’s first Australian Certified Toxin-Free™ brand, certified by the Safe Cosmetics Australia™ - a Toxin-Free Campaign. The product ranges are also Made Safe™, Australia Allergy Certified™ and Dermatologically Tested. The products are also PETA-certified Cruelty-Free™.

In a matter of only five years, this ‘Made In India’ D2C brand which started as a maternity and baby brand has diversified into skincare and haircare with two million loyalists across 20,000 pin codes. The brand has a wide portfolio of 100% natural products catering to several concerns with clinically proven results and first-to-market ingredients. These products are available for purchase on The Moms Co.’s official website, popular online platforms, and across 3000 retail stores across India.

In October 2021, The Moms Co. was acquired by leading content-to-commerce beauty unicorn The Good Glamm Group with the aim to grow The Moms Co. to a Rs. 500 crore revenue run rate in the next two years.The acquisition was one of the largest DTC transactions to have taken place in India. The partnership between The Good Glamm Group and The Moms Co. developed between the founders on a shared vision of leveraging Content-to-Commerce as a growth engine.

In June 2022, The Moms Co onboarded leading actor and mother Sonam Kapoor Ahuja as its brand ambassador and launched its brand campaign  and unveiled its vision ‘For Every Mom Through Every Change’ that acknowledges & understands the changing body needs of a mother & celebrates the superheroes they are by supporting them with Toxin-free products made especially for moms & babies.

Website: https://themomsco.com/

Zee Theatre's Teleplay 'Sach Kahoon Toh' Now Airing In Kannada For Viewers In Karnataka


* The Vikram Gokhale and Shivani Tanksale starrer is an engrossing courtroom drama woven around a murder

Having wowed audiences with its intriguing plot, and riveting interplay of characters, Zee Theater's  Hindi teleplay 'Sach Kahoon Toh' is now available in Kannada for audiences in Karnataka. The play portrays a taut legal battle following the murder of a wealthy unmarried woman Shirin Wadia.  The prime suspect is Nitin, the man who was in a complicated relationship with her and he reaches out to a top-notch lawyer Singhania for help. With little to aid his case, Singhania decides to defend Nitin but is his confidence misplaced? Will he lose a case for the very first time in his illustrious career?  

Directed by Vijay Kenkre, the play stars Vikram Gokhale, Shivani Tanksale, Jaimini Pathak and Sarika  Singh.

When: 6th Aug

Where:  Dish TV & D2H Rangmanch and Airtel Theatre (Available in Kannada and Telugu both).

#TreatmentZarooriHai: MS Dhoni Urges Indians To Prioritize Timely Treatment For Joint & Heart Health


Meril, a global Indian medical device company launched #TreatmentZarooriHai, a public awareness campaign in September 2022 and is ongoing. The aim of the campaign is to spread awareness amongst Indian citizens on specific diseases related to large joints (hip and knee) heart (Aortic Stenosis and Coronary Artery Disease) through reliable and helpful information. The campaign #TreatmentZarooriHai intends to bridge the gap between patients, caregivers, and medical fraternity.

Over the year, the campaign has been amplified with a robust marketing plan including digital, social media and micro influencers. Thus so far, the campaign has garnered more than 10M impressions on social media and created opportunity to see (OTS) of approx more than 20Mn pan India through print & television outreach over a period of 11 months.

In the campaign MS Dhoni is seen bringing the perfect touch of compassion to look after the elderly at home. With his soothing charisma, the message of treatment zaroori hai, aur aasan bhi is conveyed to audiences of all age groups across all platforms.

Mr. Sanjeev Bhatt, Sr. Vice President, Meril says “With the country deciding to focus on healthy living, it is crucial that we support the public with the most scientifically proved approach towards disease prevention and management of non-communicable diseases of the heart and bone.  Initiatives like ‘treatment zaroori hai’ have resulted in increased awareness among the public. With #TreatmentZarooriHai, our goal is to ensure that we reach out to as many people and urge them to opt for timely diagnosis and treatment. We have taken an integrated approach so that we can reach out to not just patients (usually 40 years and above) but also their family members – children, grand-children that are digitally savvy.”

This National Bone & Joint Day, it is important to focus on joint pains. As age progresses, especially for the senior citizen, their agility and mobility are hampered due to severe joint pains that directly interfere with their ability to carry on with the daily chores. The most common conditions that normally lead to age related joint pains are osteoarthritis, rheumatoid arthritis, and joint injuries.

Osteoarthritis(OA) is a chronic condition that affects millions of people worldwide. It is witnessed that around 15 crore Indians, majorly above the age of 50, suffer from some or the other kind of knee related issues due to familial history, age related degeneration, lack of physical activity, obesity, lifestyle diseases and inflammatory ailments. Even though, more than 2.5 lakh people undergo total knee replacement surgery in India every year, people are still afraid of getting a knee replacement surgery done. However, advancements in medical technology have brought about innovative treatment options, including robotic joint replacement, which has revolutionized the way we approach osteoarthritis management.

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