Mahindra Automotive Becomes Title Sponsor of IBA Women's World Boxing Championships

The Boxing Federation of India (BFI) on Monday unveiled India’s leading SUV manufacturer, Mahindra & Mahindra Ltd as the Title Sponsor for the Championships along with legendary MC Mary Kom and Bollywood star Farhan Akhtar were announced as the brand ambassadors of the Mahindra IBA Women’s World Championships 2023, scheduled from March 15 to 26 at the Indira Gandhi Sports Complex in New Delhi.

India is hosting the event for the third time in the history and the country is set to be gripped by boxing fever as several top-notch pugilists are headlining the Championships.

Ajay Singh, President, Boxing Federation of India said, “We are delighted to welcome Mahindra Automotive as our lead sponsor. BFI and Mahindra share a common vision of women empowerment through sport and I am happy to see them as our partner in this mission. And the presence of Mary Kom and Farhan Akhtar as the brand ambassadors for the IBA Women’s World Boxing Championships will add immense value to our mission of encouraging women participation in boxing. Mary Kom is a legend of our sport and Farhan Akhtar is a Bollywood icon who has made several inspiring sports movies including one about boxing. The association with these two youth icons will enhance the prestige of this World Championship and help in the promoting the sport across the country. The event will also help showcase to the world India’s potential as a host for big global tournaments.”

The partnership is in line with Mahindra Group’s initiatives to empower women in fields such as sports. Mahindra has partnered with the IBA Women's World Boxing Championships, with the XUV300 TGDi and All-New Thar as official SUVs for the event. This collaboration offers Mahindra a unique opportunity to showcase its commitment to excellence, innovation, and performance, all of which align with the women boxing values. Additionally, Mahindra will be hosting exciting contests for customers to enjoy the championship and create unforgettable memories. Mahindra is proud to extend this association to Indian women boxers in their quest for glory on the global stage during the tenure of the sponsorship.

Veejay Nakra, President – Automotive Division, Mahindra & Mahindra Ltd. said, "We are delighted to be associated with the IBA Women's World Boxing Championships, which is a significant step towards promoting women's boxing globally. We acknowledge the tremendous growth in viewership and followers of women's boxing over the years, as it reiterates the belief of people that women embody strength, resilience, and toughness in the face of challenges. As a company dedicated to promoting diversity and empowering women, we are honored to be associated with this groundbreaking sport and its athletes. Our SUVs, such as the Thar and XUV300 TGDi, symbolize the tenacity and determination that women display, and we are thrilled to be a part of their journey."

Mary Kom, a bronze medallist in the London Olympics, is the most decorated boxer in the history of Women’s World Championships, having clinched the title six times along with a silver and bronze.

“India is hosting the World Championships for the third time and it is a special and rare honour. It will underline India’s strength as a sporting nation in front of a global audience. I am delighted to be a part of this tournament and I am certain that this will be a golden page in India’s sporting history,” said Mary Kom.

A biopic depicting Mary Kom’s journey in 2014 put boxing on a big screen and also encouraged country’s women to take up boxing. On the other hand, Farhan Akhtar—a passionate sports lover, also popular for his lead roles in Bhaag Milkha Bhaag and Toofaan, which showcased the journey of a boxer.

During the event, Farhan will engage with the boxers and will spread the excitement of the tournament through his social media handles too.

Talking about his association, Farhan Akhtar said: “I am honoured and excited to be a part of such a prestigious event. It is a matter of personal pride that India is hosting the World Boxing championship for Women. My love for the sport goes back long before I started training for my film, Toofaan, and now to be here celebrating this event is a wonderful feeling. As an avid sport lover, I have followed the journey of our girls, cheered and applauded every time they brought glory to India in this sport! I hope that all of you will watch the exciting bouts and get inspired by these women from around the world. I would also like to give a special mention to BFI who are doing a tremendous job by encouraging and supporting women in the field of boxing. And finally, good luck to all the players participating in this event. Todun taak!”

A total of 350 plus boxers from 74 countries have registered so far for the biennial event which has a prize pool of INR 20 crore for the very first time.

About Mahindra

Founded in 1945, the Mahindra Group is one of the largest and most admired multinational federation of companies with 260000 employees in over 100 countries. It enjoys a leadership position in farm equipment, utility vehicles, information technology and financial services in India and is the world’s largest tractor company by volume. It has a strong presence in renewable energy, agriculture, logistics, hospitality, and real estate.

The Mahindra Group has a clear focus on leading ESG globally, enabling rural prosperity and enhancing urban living, with a goal to drive positive change in the lives of communities and stakeholders to enable them to Rise.

Learn more about Mahindra on www.mahindra.com / Twitter and Facebook: @MahindraRise/ For updates subscribe to https://www.mahindra.com/news-room.

About Boxing Federation of India

Boxing Federation of India (BFI) is the governing body of Boxing in India. BFI’s athlete first approach helped the Indian pugilist’s remarkable journey of growth and dominance in becoming world-beaters and history-makers. Led by Mr Ajay Singh as president of BFI , it is under his guidance that BFI has managed to grow leaps and bounds. Indian boxing’s global ranking has catapulted from 44th a few years back to becoming World No 3 in 2023 as per the latest IBA World Team Rankings . With two Olympic Medals, Indian boxers have won 16 Elite World Championships medals across men’s and women’s categories since 2016 and have 140 medals to their name since 2008 in top international events. BFI had the privilege of hosting the prestigious Women’s World Championships thrice now, most by any country and they have also hosted Youth Women’s World Boxing Championships in 2017. Nurturing young talents through various developmental programmes and providing necessary exposure across all age categories have been a priority for the Federation. India has excelled in the junior and youth level categories too having 22 medals from the last two Youth World Championships. Our continuous efforts have garnered tremendous results in last few years. The Indian teams have been consistently finishing in top 5 counties at most global and multinational tournaments such as Asian Games, Commonwealth Games and World Championships. The Indian boxers have won an unprecedented 16 medals in the last two Commonwealth Games.

Follow on Instagram: @bfi_official_ | Twitter: @BFI_official | and Facebook: @BoxingFederationIndia for all live updates on the Mahindra IBA World Women Boxing Championships.

Air India Collaborates With Technology Industry Leader Salesforce In Its Journey To Provide A Delightful Experience To Customers

* Airline adopts Salesforce products embedded with artificial intelligence capabilities to deliver a unified customer experience 

* By working with Salesforce, Air India aims to see major improvements to customer experience and higher productivity of its customer-facing staff 

Air India, India’s leading airline and a Star Alliance member, today announced their work with Salesforce to transform its customer service technology stack. Through their work with Salesforce, Air India will be able to optimize the customer experience across all key touchpoints - online, on the ground and in the air. By working with Salesforce, Air India’s customer-facing staff across all touchpoints will be empowered with a unified data platform for its customers and AI-assisted tools to excel in every customer interaction.   

Building a strong base for customer service and designing a world-class warm and professional customer experience via pioneering innovations is a key part of the Vihaan.AI initiative that Air India has embarked upon. Given the ambitious growth plan of Air India that will result in a rapid increase in the volume of customer interactions, deploying robust and scalable technological solutions that incorporate the latest in Artificial Intelligence technologies becomes imperative. Air India’s work with Salesforce will enable this accomplishment. 

“Providing a delightful experience to our customers across all touchpoints is the most important responsibility for every one of us Air Indians. We need to be able to understand our customers’ needs proactively and take care of them with utmost diligence. When things don’t go as expected, we want to be able to address the challenges faced by our customers with speed and take them to comprehensive closure. Having a scalable technology platform that enables us to accomplish the above effectively is critical to our business. We are delighted to work with Salesforce, a Silicon Valley pioneer, and leverage its Einstein Artificial Intelligence capabilities and a unified customer data platform so that we can elevate our customer service to world class levels,” said Air India’s Chief Digital and Technology Officer, Dr. Satya Ramaswamy.  

Arundhati Bhattacharya, Chairperson and CEO, Salesforce India, said, “Today, technology is at the heart of any ambitious organisation's business strategy. It is a force multiplier, and a catalyst to deliver growth and increase value. For Air India, this transformation is the beginning of a historic journey and to many - an emotional one. We are honoured to be a part of this journey with Air India, reimagining the customer experience and delivering excellence.”   

“At Air India, we are committed to elevate our customers’ experience. In line with our strategy to deliver a world-class, omni-channel experience for our customers, we are working with Salesforce to introduce various service features that will make it easy for our customers to engage with us. Our contact centre plays a crucial role in the customer’s journey, both before and after the actual flight. Our deployment of Salesforce in the contact centre and in other channels marks a step in our endeavour to provide a seamless, contextual and personalized customer experience across multiple touchpoints,” said Air India’s Chief Customer Experience and Ground Handling Officer, Mr. Rajesh Dogra. 

The technology being deployed from Salesforce will allow Air India to track customer interactions across its contact centre, mobile, web, chatbot, email, social media and other channels to provide a single source-of-truth of customer asks as well as challenges. This will also give Air India’s customer facing staff and its automated systems the ability to act on challenges proactively and track them to closure, assisted by Artificial Intelligence technologies. One of the biggest benefits of this technology rollout is the availability of a 360 degree view of customers in a unified customer data platform that enables Air India to deeply understand its customers. This knowledge will then be leveraged to enrich customer interactions in touchpoints across the ground, online and in-the-air. 

For more information,  visit www.airindia.in   

About Air India: 

Founded by the legendary JRD Tata, Air India pioneered India’s aviation sector. Since its first flight on October 15, 1932, Air India has an extensive domestic network and has spread its wings beyond to become a major international airline with a network across USA, Canada, UK, Europe, Far-East, South-East Asia, Australia, and the Gulf. Air India is a member of Star Alliance, the largest global airline consortium. After 69 years as a Government-owned enterprise, Air India and Air India Express were welcomed back into the Tata group in January 2022. The present management at Air India is driving the five-year transformation roadmap under the aegis of Vihaan.AI to establish itself as a world-class global airline with an Indian heart.  

Vihaan.AI is Air India’s transformational roadmap over five years with clear milestones.  It will be focussing on dramatically growing both its network and fleet, developing a completely revamped customer proposition, improving reliability and on-time performance. The airline will also be taking a leadership position in technology, sustainability, and innovation, while aggressively investing in the best industry  talent. Vihaan.AI is aimed at putting Air India on a path to sustained growth, profitability and market leadership. 

About Salesforce  

Salesforce, the global CRM leader, empowers companies of every size and industry to digitally transform and create a 360° view of their customers. For more information about Salesforce (NYSE: CRM), visit: 

www.salesforce.com . 

Indian Brands Risk Long-Term Business Harm While Relying On Third-Party Cookies

* 82% of Indian brands still rely heavily on third-party cookies

* 61% cookie-using Indian leaders say they view cookies as a “necessary evil,” even though they realise continued overreliance is a losing strategy for the long-term

* 96% Indian leaders use Customer Data Platforms (CDPs), out of which 57% say they’ve already gained more direct relationships with customers, 46% have seen a rise in customer loyalty (46%), and 43% have seen an increase in the number and value of completed transactions

Today, Adobe has released new research that shows brands aren’t taking the necessary steps to evolve their data strategies, despite serious near and long-term impacts on their businesses. The global survey of more than 2,600 marketing and consumer experience leaders (including 405 India respondents) also explores the marketing investments and strategies that set industry leaders apart from the competition.

In India, the majority (82%) of brands still rely heavily on third-party cookies, with over half (61%) of leaders expecting the end of third-party cookies will hurt their businesses. The research shows that one in every two respondents (53%) agree that the ambiguity over cookie deprecation is causing an overall acceleration in the prioritization for readiness for a cookieless world.

According to Anindita Veluri, Marketing Director, Adobe India, “Third-party cookie landscape is moving towards becoming outdated soon.  This calls for business leaders to diversify their strategies now and increase focus on first-party data to build more direct and personal relationships with customers based on the data willingly shared thereby fostering trust.”

Brands rely heavily on third-party cookies

Although deprecation is on the horizon, 64% of India leaders still spend at least half of their marketing budgets on cookie-based activations – and 86% plan to increase spending on cookie-dependent activations this year. Most (87%) leaders in India still rely heavily on third-party cookies because they feel they’re very effective and a quarter (29%) of respondents surveyed believe that they do not have the resources to evolve their strategy.

An overdependence on third-party cookies is about to backfire on brands

Many India leaders expect the end of third-party cookies will hurt their businesses, in some cases profoundly: 40% said it would “devastate” their businesses, 22% anticipate significant harm, and 24% predict a moderate negative impact. Many heavy third-party cookie users believe they don’t have a choice, with over half (61%) of cookie-using leaders saying they view cookies as a “necessary evil,” even though many realise that continued overreliance is a losing strategy for the long-term. One in four respondents in India (29%) say they can’t get the resources to evolve their strategies.

While many companies are now on the path to abandoning cookies, some (11%) say they’re not changing out of a perceived lack of urgency. Others (22%) plan to change but are delaying preparations.

Customer data platforms (CDPs) are helping brands prepare for a cookieless future, and a cookieless now

The research found that 96% of leaders surveyed in India are already using Customer Data Platforms (CDPs), out of which over half (57%) of India leaders who use CDPs have already gained more direct relationships with customers, a rise in customer loyalty (46%), and an increase in the number and value of completed transactions (43%). CDPs also improve internal workflows, with 47% in India saying it enabled better and faster work across marketing and IT and more efficient ROI production (36%).

Adobe Real-Time Customer Data Platform (Real-Time CDP) now delivers billions of predictive insights a year based on real-time customer profiles. These insights empower teams to engage customers who are likely to buy – or who may be considering switching to a competitor. The platform has become the customer experience engine of choice for leading brands across numerous industries.

About Adobe

Adobe is changing the world through digital experiences. For more information, visit http://www.adobe.com/in.

DE-CIX And Lightstorm Advance Ongoing Partnership To Offer New Capabilities To Enterprises

DE-CIX, one of the global leaders in interconnection platforms, is advancing its existing partnership with Lightstorm, a provider of digital infrastructure for hyperscale networking, to now provide access to Microsoft Azure Peering Service (MAPS) as part of the collaboration suite of services and enhance the customer experience via Polarin, a unique Network-as-a-Service (NaaS) platform by Lightstorm. As part of the ongoing partnership, Lightstorm has added 17 DE-CIX-enabled data centres to the 17 independent data centres DE-CIX India currently has a presence in. DE-CIX India, which already has a strong presence in the Indian internet sector, has strengthened its position through this partnership, doubling its presence in India. 

Access to MAPS will allow the users to benefit from reliable and optimized connectivity, latency telemetry and security alerts for Microsoft Software-as-a-Service (SaaS). It also offers a dedicated, controlled, secured, and direct connection to the Microsoft network for businesses of all sizes to improve user experience.

Polarin platform helps enterprises to consume instantaneous network services with complete transparency, enabling them to access and utilize them on-demand as they would consume Cloud. This is done by eliminating the cumbersome process of months of network setup and multiple partner onboardings, allowing faster GTM execution. The integration of Polarin with the DE-CIX fabric in India will enable customers to enjoy a seamless experience in connecting to the exchange. 

The partnership helps customers of DE-CIX and Lightstorm directly access DE-CIX’s internet exchanges, thus allowing them to benefit from extended network coverage and superior network performance. Powered by utility-grade fibre and leaf-spine mesh network architecture, Lightstorm is empowering digital enterprises to realize their business vision without network issues becoming an obstacle. Joining hands with DE-CIX further allows the enterprises to benefit from its global presence and a track record of providing first-rate interconnection and peering services. 

In markets where internet traffic is perpetually on the rise, the enhanced services under this partnership come with optimising connectivity to meet the needs of the fast-paced business world, boosting online operations and the overall productivity of enterprises. Additionally, the new set of services includes customised interconnection services and improved security, the capability to build private ecosystems in the form of closed user groups, and the provision of direct connections to clouds. 

Commenting on the partnership, Ivo Ivanov, CEO of DE-CIX, says, "The collaboration with Lightstorm is an important step for us as we continue to expand our partner network in India. In the digital world, dependable connectivity is crucial, and we are delighted to offer Lightstorm's customers direct access to our DE-CIX India Internet Exchanges and to the digital ecosystems that form around them. This will provide Lightstorm’s customers with lower latency and more reliable connectivity to other networks, better performance of content and applications, and advanced interconnection services for their business needs. We look forward to working alongside Lightstorm to offer truly exceptional connectivity to India’s enterprises."

On a similar note, Amajit Gupta, Group CEO and MD of Lightstorm, said, “Partnership with DE-CIX is in line with our commitment to provide the best digital infrastructure  for business of all sizes. Lightstorm is bringing a paradigm shift in the industry by introducing Network-as-Service. Collaboration with DE-CIX allows us to offer greater value and superior experience to our customers and accelerated revenue growth by reducing time to market.”

About DE-CIX:

DE-CIX (German Commercial Internet Exchange) is the world’s leading operator of Internet Exchanges (IXs). DE-CIX offers its interconnection services in more than 40 metro markets in Europe, Africa, North America, the Middle East, India, and Southeast Asia. Accessible from data centres in over 600 cities worldwide, DE-CIX interconnects thousands of network operators (carriers), Internet service providers (ISPs), content providers and enterprise networks from more than 100 countries, and offers peering, cloud, and interconnection services. DE-CIX in Frankfurt, Germany, is one of the largest Internet Exchanges in the world, with a data volume of almost 34 Exabytes per year (as of 2022) and close to 1100 connected networks. In India, they operate four IXs, with DE-CIX Mumbai being the largest IX in the APAC region. 

Since the beginning of the commercial Internet, DE-CIX has had a decisive influence – in a range of leading global bodies, such as the Internet Engineering Task Force (IETF) – on co-defining guiding principles for the Internet of the present and the future. As the operator of critical IT infrastructure, DE-CIX bears a great responsibility for the seamless, fast, and secure data exchange between people, enterprises, and organizations at its locations around the globe.

About Lightstorm:

Lightstorm is building infrastructure for hyperscale networking in South Asia, Southeast Asia and Middle East to accelerate the region's growth and spur innovation in the digital economy. Lightstorm is a pioneer in building a first-of-its-kind utility-grade resilient fiber network, SmartNet, in several countries in the region. Lightstorm’s Network-as-a-Service (NaaS) platform, Polarin opens new opportunities for enterprises by providing a simple, secure and smart way to enhance their application performance and user experience. A trusted partner of several Fortune 500 companies, Lightstorm is creating a robust foundation of digital infrastructure to create new sources of value and differentiation for businesses.

Agri-Focused NBFCs And Fintech’s Plays Critical Role To Augment Credit Requirement For Agricultural Innovation

~ Attributed to Mr. Prabhat Chaturvedi, CEO, Netafim Agricultural Financing Agency Pvt. Ltd. (NAFA) ~ 

Agriculture is a dominant sector of the Indian economy, with approximately 85 percent of farm holdings being less than 2 ha in size, still producing sufficient food and fiber for our large population of 1.41 billion. In addition, it generates some net export surplus. It would not have been possible without a massive credit infusion to farmers. Access to adequate, timely, low-cost credit from institutional sources is essential, especially for small and marginal farmers. The policymakers have initiated several measures to improve the accessibility of farmers to institutional sources of credit. These policies have emphasized progressive institutionalization for providing timely and adequate credit support to all farmers. Thus, focusing on enabling small and marginal farmers to improve agricultural practices.  

Even though the country has taken some proactive steps in heralding reforms in agri-credit to provide financial assistance to the farmer community, it is still behind compared to some neighboring nations. While the volume of credit has improved over the decades, its quality and impact on agriculture have only weakened. Agriculture requires substantial capital commitment, as procurement of equipment remains a significant spend for most farmers. Still, most agricultural credit extended to farmers is of a working capital nature, thus stagnating more than 80 percent of farmers' income. 

The analysis of Indian credit demand suggests that even though the banks and other financial institutions are aggressively increasing their reach to the farmer community under priority sector lending, the penetration continues to be low. In this scenario, the Non-Banking Finance Companies (NBFC) sector focusing on Agriculture mechanization has scripted a remarkable success story. It is a testimony to the truly diverse and entrepreneurial spirit of India. From large Agri infrastructure financing to small farmers' microfinance, these NBFCs have innovated over time and found ways to address the debt requirements of the farmer community as a whole. Over time, agri-focused NBFCs / Fintech’s have evolved to be well regulated and, in many instances, adopted best practices in technology, innovation, risk management, and governance. Thus, act as conduits and have furthered the Government's agenda on Financial Inclusion. 

The agri-focused NBFCs /Fintech’s can meet the long-term credit needs of the farmers as most of them have high penetration in rural India, and the bulk of their credit disbursements are focused only on small and marginal farmers. Public domain data suggests that only 30 percent of total small and marginal farmers have access to banks and other formal credit channels. Some of the issues faced by banks in providing credit to the farmers are difficulty in reaching far-flung and remote areas and lack of critical technology. 

Further, banking activity involving lending to small farmers is plagued by various limitations like higher acquisition and servicing costs for marginal farmers and a greater risk of loan default. There are other problems that banks have faced, like difficulty in gathering farm-level data and getting information such as the cash flow and credit history of farmers. This is where the role of Agri-focused NBFCs /Fintech’s becomes critical. They have leveraged technology to derive essential insights into the farm domain and individual farmers to give out loans seamlessly and fairly. They also quickly offer credit to the farmers through lower paperwork and documentation. Adopting advanced analytics and rural market intelligence helps them bring efficiencies in the lending mechanism and cut the time taken to disburse a loan. 

The various purposes for which agri-dedicated NBFCs lend money to the farmer include loans for equipment and machinery, modern and efficient methods of irrigation, and various other components in the value chain of cultivation. They have also brought down the interest rate of loans to as low as 12-18 percent compared to 24-60 percent available in the informal credit system in the vast rural parts of India. The use of modern technology to draw estimates of loan demand, visibility of usage of credit, tracking irrigation facilities, etc., to come up with the exact products and offerings for the farmers are another set of distinct advantages these NBFCs offer. 

It's time the policymakers support such NBFCs who are charged up to bring radical and profound changes to the formal farm financing. The major challenge these NBFCs are trying to tide over is inclusion under reforms that currently are limited to banks and their Agri credit business. The policymakers must ensure that agri-focused NBFCs/ Fintech’s are included in effective programs such as the government subsidy schemes, a benefit hitherto available only to the Banks. It will enable them to lend efficiently, and mitigate farmers' credit requirements, thereby supporting their income growth. It will also go a long way in boosting agriculture financing and help India dominate global leadership of the agrarian economy. 

Sawai Fragrances Forays Into B2C Segment With The Launch Of Its First Perfume Brand ‘Eze’

~Launches new campaign #ExpressYourEze to showcase 8 gorgeous variants~

Sawai Fragrances, the leading manufacturer of fragrance elements, launched its first D2C brand, Eze Fine Perfumes amid much fanfare in Mumbai. The brand has a rich legacy as a designer, manufacturer and supplier of essential oils and fragrances to leading names around the world. The homegrown Indian perfume brand, which targets the new generation, marks Sawai’s foray into the B2C space in the perfume industry under its new marketing vertical, Incredible Indriya. The Eze brand launch saw high-powered attendance from the city, which included the who’s who from the world of beauty and fashion. They were taken through the new range of perfumes, The Eze musical, the campaign film, a specially composed rap song and an enthralling dance performance.

Eze takes its inspiration from an Igbo word in Nigeria, which means 'king'.  The letter ‘e’ in the name inspires the circular design of the bold-coloured bottles with its glass base and an ABS click-on cap. It comprises a range of 8 fragrances - 3 for men, 3 for women and 2 in the unisex category.

Mr. Pushkar Jain, CEO and Perfumer, Sawai Fragrances, says “With a rich legacy of over 6 decades, Sawai Fragrances has carved a niche for itself in the world of perfumery as a designer & manufacturer of essential oils and fragrant elements. With our foray into the B2C segment, Eze fine perfumes is a culmination of three generations dedicating their lives to the development of perfumes. As firm proponents of the Made in India initiative, we are giving the country its own home-grown perfume brand. What fuels this passion is our aim to put the country on the world map as a fragrance force to reckon with.”

He further adds, “At Eze, we don’t create fragrances just to make you smell good. We fashion them to transform your world. It’s not just a range of perfumes, it’s an encounter that makes life more fun and exciting. It is also the most intimate way of sharing a little bit of your innermost thoughts and persona through a carefully curated selection. The balance of these mild fragrances do not aim to dominate, but ensure that your presence is always felt through its lingering notes.”

Ms. Kanishka Jain, Director, Incredible Indriya, says, “The Indian fragrance market is dominated by deodorants, which helps mask body odour but are not ideal for social occasions. This turned out to be a great opportunity, to introduce the young generation to an exciting and proudly home-grown perfume that delivers a world-class fragrance experience. We are confident that Eze will resonate with our young audience and will be savoured as everyday wear.”

She further added, “Our perfumes have been curated in such a way that it allows the young consumers to make a signature statement about their unique persona, to express their Eze, their distinct uniqueness as they navigate through the many facets of their lives.”

The campaign for the new perfume brand is unique as it features real-life heroes and achievers. The theme, #ExpressYourEze that drives the campaign, taps into the young generation’s need to express their individuality.

Eze Perfumes will be available online on www.Ezeperfumes.com, in e-marketplaces (Amazon, Flipkart) and soon in stores for Rs 1395 (75ml), Rs 695 (30ml), Rs 495 (a discovery box of 4 vials of 3ml) and Rs 1895 (a gift box of 4 sets of 30ml bottles).

Sawai Fragrances was founded in 1965 by Mr Sawailal Jain who set up the first hydro-distillation plant for the production of natural attars, in the perfume capital of India, Kannauj. The company continued to expand as a manufacturer of essential oils and perfume sprays under Mr Prabhat Chandra Jain. Mr Pushkar Jain, the third generation perfumer, has played a pivotal role in making it a modern perfume house with in-house manufacturing, bottling and packaging solutions and taking it across the globe.

About Sawai Fragrances

A leading name in the craft of perfumery, Sawai Fragrances has a rich legacy as a designer, manufacturer and supplier of essential oils and fragrances to leading brands around the world. The journey began with a whiff of rose petals in Kannauj by founder, Mr Sawailal Jain who set up the first hydro-distillation plant for the production of natural attars in 1965. The brand has distillation centres and plants in Silvassa, Kannauj, Nilakkottai, Orissa, Tirupathur and Surat to develop the finest quality of perfumes. Sawai Fragrances, one of the leading B2B companies continues to evolve and has recently made a transition into the B2C segment. It has recently launched its own perfume brand Eze, which is a carefully curated range of perfumes that has a young and global vibe to them.

To learn more about Sawai Fragrances visit: https://sawaifragrances.com/

HPCL And Chevron Partner To Introduce Cutting-Edge Technology Lubricants In India

Chevron Brands International LLC (Chevron), a subsidiary of Chevron Corporation, has entered into a long-term trademark licensing agreement with Hindustan Petroleum Corporation Limited (HPCL). This collaboration encompasses the licensing, production, distribution, and marketing of Chevron’s lubricant products under the Caltex® brand, including Chevron’s proprietary Havoline® and Delo® branded lubricant products.

This Agreement paves the way for Caltex-branded lubricants to be manufactured, distributed, and marketed in India by HPCL. Consumers in India can look forward to the supply of quality Caltex lubricants under this development.

Commenting on the agreement, Brant Fish, President of Chevron International Products stated, “We are extremely pleased to partner with HPCL to bring quality Caltex lubricants technology and performance to India. HPCL is a market leader in India, and together we plan to build on the strength of the Caltex brand and our premium product portfolio. We look forward to a long and successful partnership with HPCL to complement their product offerings with Caltex’s premium Havoline® and Delo® products in India.”

From his side, Amit Garg, Director Marketing of HPCL added, “This exciting partnership paves the way to leverage HPCL’s market leadership to add value via a broader, premium products offering to Indian consumers through synergies between HPCL and Chevron. The long-term comprehensive cooperation we have with Chevron is built on HPCL’s success in the field of lubricants production, distribution, and marketing. We look forward to a fruitful and long-lasting journey with the Caltex brand in the Indian market.”

About HPCL

HPCL is one of the largest integrated public sector enterprises, engaged in the business of refining crude oil and marketing of various petroleum products like petrol, diesel, LPG, natural gas, branded fuels like Power and Turbojet ATF, besides naphtha, bitumen, marine fuels, HP lubricants throughout India and in select foreign countries. Hindustan Petroleum Corporation Limited, one of India's frontline oil majors, committed to providing energy and fueling growth in every significant area of development. More information about HPCL is available at www.hindustanpetroleum.com

About Chevron

Chevron is one of the world’s leading integrated energy companies. We believe affordable, reliable, and ever-cleaner energy is essential to achieving a more prosperous and sustainable world. Chevron produces crude oil and natural gas; manufactures transportation fuels, lubricants, petrochemicals, and additives; and develops technologies that enhance our business and the industry. We are focused on lowering the carbon intensity in our operations and growing lower carbon businesses along with our traditional business lines. More information about Chevron is available at www.chevron.com.