DBS Foundation Partners With Haqdarshak To Enhance Financial Literacy For Marginalised Communities

* Training initiative impacts 2,00,000 citizens, mostly women, giving them the independence and agency to access govt. support and financial services in India

DBS Foundation has partnered with Haqdarshak Empowerment Solutions (HESPL) to undertake a social protection and financial literacy programme aimed at marginalised citizens across India, including daily wage earners, domestic workers, farm workers, sanitation workers, micro-entrepreneurs. The programme will educate 2,00,000 beneficiaries (70% women) to build their digital and financial capacity to access relevant government entitlements and private financial services.

The programme is being implemented in 10 districts in Andhra Pradesh, Chhattisgarh, Odisha, Tamil Nadu, and Telangana, targeting some of the most vulnerable populations in these areas. The initiative’s ultimate aim is to establish a basic social safety net for these citizens and empower them with digital and financial training to take charge of their lives and households.

Under this initiative, a brick-and-mortar centre called a Yojana Kendra will be established in select communities. Women agents will be identified and trained as Haqdarshaks to serve and support the community. This agent cadre will mobilise potential beneficiaries, from low-income families i.e. those with minimal access to social protection and financial services.

The support agents will conduct financial literacy training camps using audio-visual tools and easy-to-understand content in local languages. Beneficiaries will be screened with the Haqdarshak mobile app to determine their eligibility for welfare programs and the agent will provide end-to-end support to fill forms, collect documents, and register beneficiaries under social protection programmes. A helpline will be available for any queries or grievance redressal. The programme will be executed by 400 support agents, and there will be one supervisor for every 40 agents.

The financial literacy rate among Indian adults is the lowest compared to other major emerging economies, with only 24% being financially literate, according to a report by the Global Financial Literacy Excellence Center. This disparity is attributed to a need for formal training and awareness, as well as inter-state differences. Access to social welfare and financial inclusion services at the last mile is a critical challenge. According to a 2017 World Bank study, only 40 per cent of Indians can apply for government services as they cannot afford the time and money to access them. The collaboration comes at a crucial time when marginalised communities continue to grapple with the economic impact in the wake of the pandemic.

Shoma Narayanan, Managing Director, Group Strategic Marketing & Communications, DBS Bank India, said, "As a socially responsible bank, we recognise the need to create impact beyond banking and to encourage solutions for a more inclusive world. Our partnership with Haqdarshak is a concerted effort to empower marginalised communities, particularly women, by providing them access to social welfare and financial tools, which will increase self-sufficiency and give them agency over their lives. We are also proud of Haqdarshak, which has scaled significantly as a Business for Good under the DBS Foundation’s Grant Programme, and shares our purpose to build a better future.”

Aniket Doegar, Founder & CEO, Haqdarshak, commented on the partnership, saying, “DBS Foundation has been an early partner of ours since 2018. They have always put impact at the forefront and supported us, whether it was when Haqdarshak was a young organisation, through the pandemic, or now, as we have achieved scale. For us at Haqdarshak, this is our largest project so far. We are excited about our impact footprint — we will be touching the lives of 2,00,000 citizens, majority of them women, across disadvantaged sections of the community via digital and financial literacy training and by linking them to relevant welfare entitlements. We are grateful to the DBS Foundation for collaborating with us on this important program. We hope to grow our partnership manifold in the years to come.”

Haqdarshak aims to improve the lives of citizens and MSMEs by leveraging technology solutions to provide access to government welfare and financial services. With an extensive database of 7000+ state and central welfare schemes, available in 11 Indian languages through web and mobile channels, Haqdarshak offers features such as beneficiary onboarding, a customisable eligibility engine, and an end-to-end application workflow.

In 2018, as an early-stage venture, Haqdarshak received DBS Foundation's Social Enterprise Grant for their digital platform. Again in 2020, in response to the pandemic, DBS Foundation reinforced its commitment to supporting social enterprises by awarding all its past grantees the Business Transformation and Improvement (BTI) Grant, empowering them to continue during an exceptionally difficult year. Haqdarshak utilised this grant to serve its beneficiaries and the wider MSME community through a new platform providing access to government-assisted schemes for registrations, documentation, and financing applications.

Earlier this year, DBS bank committed an additional SGD 100 million to further its efforts to improve lives in Asia. This would allow the bank and DBS Foundation to boost their support for purpose-driven businesses and contribute towards finding solutions to the region's increasingly pressing societal issues.

About DBS:

DBS is a leading financial services group in Asia across 19 markets. DBS is known for its global leadership, being recognised as the “World’s Best Bank” thrice by Global Finance since 2018. DBS was also recognised as the “World’s Best Bank” by Euromoney in 2021 for the second time in three years and “Global Bank of the Year” by The Banker in 2021. The bank is at the forefront of leveraging digital technology to shape the future of banking with its recognition as the “World’s Best Digital Bank” by Euromoney in 2021 and the world's “Most Innovative in Digital Banking” by The Banker in the same year. Apart from these accolades, DBS has been accorded the “Safest Bank in Asia” award by Global Finance for 14 consecutive years from 2009 to 2022. Additionally, DBS Bank was ranked among the top 3 on Forbes' list of the World's Best Banks in India for three consecutive years, from 2020 to 2022.

DBS Bank has been present in India for 28 years, opening its first office in Mumbai in 1994. DBS Bank India Limited is the first among the large foreign banks in India to start operating as a wholly-owned, locally incorporated subsidiary of a leading global bank. DBS provides a range of banking services for large, medium, and small enterprises and individual consumers in India. In 2016, DBS launched India's first mobile-only bank, digibank, which now has ~1 million savings accounts. In November 2020, Lakshmi Vilas Bank was merged with DBS Bank India Limited. The bank now has a network of ~530 branches in 19 Indian states.

DBS provides a full range of consumer, SME, and corporate banking services. As a bank born and bred in Asia, DBS understands the intricacies of business in the region's most dynamic markets. DBS is committed to building lasting relationships with customers and positively impacting communities. It established an SGD 50 million foundation to strengthen its corporate social responsibility efforts across Asia by supporting social enterprises: businesses with a double bottom line of profit and social and environmental impact. In 2020, DBS introduced the "Towards Zero Food Waste" initiative as part of a global sustainability practice to encourage a shift in behaviours and mindsets to reduce food waste. In 2022, DBS committed an additional SGD 100 million to deepen the ability to create an impact beyond banking, catalysing the bank's various philanthropic and crisis relief measures.

With its extensive network of operations in Asia and emphasis on engaging and empowering its staff, DBS presents exciting career opportunities. The bank acknowledges the passion, commitment, and can-do spirit of our 30,000+ staff representing over 40 nationalities. For more information, please visit:?www.dbs.com/India.

About DBS Foundation

DBS Foundation is focused on creating impact and improving lives through championing social entrepreneurship and preparing communities for the future.

The existing “Business for Impact” chapter was established when DBS Foundation commenced operations in 2014 and focuses on championing businesses and social enterprises with a dual bottom line.

In 2022, the DBS Foundation expanded the scope and scale of its operations with the formation of the new “Community Impact” chapter. The new chapter looks to supporting communities by equipping them with essential skills for a better future, specifically financial and digital literacy skills. It also aims to tackle climate change with a focus on food waste reduction.

For more information, visit: www.dbs.com/dbsfoundation 

Apollo Partners With LifeSigns To Donate 1000 Remote Patient Monitoring Patches To Support Turkey After The Disaster

The recent catastrophic disaster in Turkey has left tens of thousands of people dead and thousands more injured. While the rescue phase is complete, the recovery and rehabilitation phase is just beginning. Many hospitals have been demolished and are not functional, and doctors, nurses, and staff have been stretched thin.

To support the country during this critical time, Apollo Hospitals and LifeSigns have partnered to donate 1000 remote patient monitoring patches. These patches can be used in settings where patients need close vital signs monitoring, including cardiac rhythm. They allow doctors to reliably monitor a patient's heart rate, ECG rhythm, respiratory rate, temperature, and position, and can also be used to connect to oxygen saturation monitoring devices. This will free up critical care beds for the sickest patients, and those who need care outside of hospitals or in the field can use the patches.

Timely monitoring of vital signs is essential to avoid further loss of life, especially when patients may not have access to their usual care and medications, and are dealing with immense stress from their losses. Dr Sai Praveen Haranath from Apollo Hospitals stated, "Apollo Hospitals stands ready to assist Turkey in this hour of need to help with medical assistance and guidance from our entire critical care and sub-specialist teams, who can help with monitoring these patients."

The Founder & Director of Life signs, Mr Hari Subramaniam, who donated the patches, understands the critical need for such a device, stating, "As a company, we have always believed that vital signs need to be monitored anywhere, anytime, and our devices allow doctors to make important decisions for their patients to prevent harm and encourage healing.”

The Turkish Medical Association Central Council General Secretary Prof. Vedat Bulut

Said, "We are thankful for humanitarian health aid and the solidarity of Apollo Hospital Group on behalf of the Turkish Medical Association. All efforts to help the earthquake victims are invaluable. Adana Medical Chamber is now the logistic centre in the disaster zone, and all medical supplies are distributed from Adana to other cities. In particular, four cities were damaged badly, and even the buildings of medical chambers collapsed in these cities."

Dr Selahattin Mente?, Radiation Oncology Specialist, and President of Adana Medical Chamber said "We thank you for the international solidarity shown in the earthquake that affected a total of 11 provinces, including 15 million people."

This whole endeavour was made possible through an international network of volunteers spanning many countries and required extreme coordination and cooperation from busy doctors in Turkey who were already dealing with multiple issues related to the crisis. 

We are hopeful that this donation of devices and expertise will help build a medical bridge between these two great countries and alleviate suffering. 

About Apollo

Apollo revolutionized healthcare when Dr Prathap Reddy opened the first hospital in Chennai in 1983. Today Apollo is the world’s largest vertically integrated healthcare platform with over 10,000 beds across 71 hospitals, 5,000 pharmacies and over 200 clinics and diagnostic centers as well as 150 telemedicine centers. It is the world’s leading cardiac center with over 160,000 surgeries and the world’s largest private cancer care provider. Apollo continues to invest in research to bring the most cutting-edge technologies, equipment and treatment protocols to ensure patients have the best available care in the world. Our 100,000 employees are dedicated to bringing you the best care and leaving the world better than we found it.

Vega Ties Up With RCB Eves As Official Hair Styling Partner For WPL 2023

* Recently the company was adjudged India’s No. 1 Hair Styler Appliance Brand by AZ Research

Vega, a forerunner in Personal Care Appliances (PCA) and Beauty Care Accessories (BCA) Categories, today announced its first ever sports partnership with Royal Challengers Bangalore (RCB) women’s cricket team for the Women’s Premier League (WPL), the players are in for effortless styling both on and off the pitch.

Under the association, the players’ lead trousers will feature Vega as part of the RCB Jersey, during all the matches that the Bengaluru squad will play in the days and weeks to come. The WPL began on March 4 with the inaugural match in Mumbai. RCB played its first match against Delhi Capitals in Mumbai on March 5.

Vega was recently declared ‘No. 1 Hair Styler Appliance Brand’ in the country. According to research by AZ Research, Vega has been recognized not only as the ‘Most Recalled Brand’ but also as the ‘Most Owned Brand’ with the ‘Most Satisfied Users’ in the Hair Styler Appliance sub-category. Vega has been a leading player in Hair Brushes and Hair Combs for over 2 decades and has a wide range of offerings in Men’s PCA categories featuring easy-to-use, innovative and travel-friendly head-to-toe grooming and styling products.

Commenting on this strategic partnership, Ms. Eiti Singhal, Chief Marketing Officer, Vega said, “Our association with RCB will enable us to propagate our shared values of supporting women cricketers to inspire others to follow their hearts and passion. This partnership is particularly special as it is the first of its kind platform for women to play bold at such an unprecedented scale. Vega is a brand synonymous with women being India’s No. 1 Hair Styler Appliance Brand and delighting millions of fans with our products already. And this collaboration will springboard our endeavour towards commitment, self-focus and self-love for all.”

Speaking on the occasion, Mr. Rajesh Menon, Head & Vice President of Royal Challengers Bangalore, said, “We are happy to be associated with Vega, a brand that has a strong presence in the target market of the WPL. We hope to build and consolidate this into a longer-term partnership.”

Vega offers an unparalleled range of over 600+ products for men, women and children that includes Hair Straighteners, Hair Dryers, Hair Curlers, Hair Stylers, Face Care, Men’s Trimmers, Groomers, Hair Brushes, Hand-Made Combs, Bath Accessories, Makeup Brushes, Sponges & Puffs, Pedicure & Manicure Tools, etc. The brand is dedicated to helping millions unleash the best of what they are, not by changing them, but by empowering them.

India Celebrates Women’s Cricket With A Billion Plays On Reels From The ICC Women’s T20 World Cup

* Smriti Mandhana was one of the most popular players and the India vs. Pakistan match was one of the most popular matches in the ICC Women’s T20 World Cup last month.

* 150,000 Reels with over 140 million engagements related to the matches show the strong support young people in India have for women’s cricket.

Ahead of International Women’s Day, we are sharing insights about the way India celebrated the players and teams at the ICC Women’s T20 World Cup in South Africa.  Smriti Mandhana was one the most popular players and the India vs. Pakistan match was one of the most popular matches on Instagram, with over a billion plays on Instagram Reels throughout the tournament from India.

Instagram is a place where people can connect, build community and follow the things they love – and Reels is a great way to do that. Cricket is a popular youth interest in India, so the robust conversation and engagement on Instagram during the event was unsurprising. More than 150,000 Reels, with over 140 million engagements related to the matches have been created about the tournament from its start on February 10th to its end on February 26th.

Sandhya Devanathan, Vice President, Facebook India (Meta), said, “We’re excited that our platforms are the home where people can express themselves and support each other. In context to International Women’s Day, that’s very important because we believe in empowering women – whether you’re a consumer, a creator, a business owner, a sportsperson or a fan. We’re happy to see an entire nation backing women in a sport traditionally dominated by men, and that we’ve been able to play a small role in it.”

While a lot of the action was posted from the   @icc, @t20worldcup and the cricketers’ Instagram accounts, a squad of content creators were also sent to the host nation, South Africa, to cover the tournament. These creators – Rida Tharana, Saloni Gaur and RJ Kisna – shared reels from a spectator’s lens and collaborated with various teams to create content in a fun way for their audience. You can follow #ReelsSquadIndia hashtag to see more.

Insights from ICC Women’s T20 World Cup:

Some of the most talked about players:

Smriti Mandhana

Harmanpreet Kaur

Ellyse Perry

Richa Ghosh

Jemimah Rodrigues

Some of the most talked about teams:

India

Australia

Pakistan

England

South Africa

Some of the most talked about matches:

IndvsPak

AusvsInd

EngvsInd

IndvsIre

WivsInd

Some of the most popular hashtags: (apart from matches)

#t20worldcup

#Womencricket

#womeninblue

CII Karnataka Annual Meeting 2022-23:: Beyond Bengaluru – Karnataka Government Is Committed To Decongesting Bengaluru.

* Plan to avail 50000 acres of land for industrial development within 6 months: Dr. Murugesh Nirani

* New office Bearers for CII Karnataka: 

* Mr Vijaykrishnan Venkatesan elected as the Chairman and Mr Venu Nuguri elected as Vice Chairman

Confederation of Indian Industry (CII), Karnataka organised the Annual Meeting 2022-23 in the city today. The meeting was marked by an engaging discussion on“Karnataka@100: Sustainable Futures - Digital Transformation and Upskilling. Dr. Murugesh Rudrappa Nirani, Hon’ble Minister for Large & Medium Scale Industries, Government of Karnataka delivered the inaugural address. 

CII Karnataka released the vision document Towards Karnataka@100 in collaboration with IIM Bangalore at the Inaugural Session. The vision document prepared in consultation with the stakeholders from across the state, capturing their inputs and aspirations for Karnataka@100 brought out a collective vision of an inclusive sustainable future powered by innovation.

CII Karnataka also announced the election of new office bearers for CII Karnataka State Council for the year 2023-24.Mr. Vijaykrishnan Venkatesan Managing Director of Kennametal India Limited (KIL) elected as the new Chairman while Mr. Venu Nuguri, Managing Director & CEO of Hitachi Energy will serve as the Vice Chairman.

Dr. Murugesh Rudrappa Nirani, Hon’ble Minister for Large & Medium Scale Industries, Government of Karnataka stated that Karnataka is number one in ease of doing business and in receiving FDI in the country at 38%. In Aerospace and Defence also, Karnataka is number one in the country with more than 63% share. All major multinational companies in the aerospace sector have set up their R&D centre in Karnataka.

Dr. Nirani shared that Karnataka Government is committed to decongesting Bengaluru and developing infrastructure in Karnataka as a top priority. The Government is looking to build around 17 or 18 airports in Karnataka each within a radius of 100 kilometres from the other. Road connectivity is also being improving with the objective to enhance the industrial connectivity across Karnataka with other states. According to him, Beyond Bengaluru will become a reality soon.

Speaking about the Global Investors Meet 2022, Dr. Nirani stated that Rs. 9.81 lakh crores worth of MOU were signed which would generate 7 to 8 lakh jobs in the State. He said that government is in sync with CII’s Beyond Bangalore concept, and highlighted that only less than 10% of these investments (during GIM) were for Bangalore, with 90% directed outside Bangalore, in Tier 2 and tier 3 cities. He further said that 50% to 60% of the MOUs signed during the Global Investors Meet will be operational within 5 years. Making land available for industrial development is of high priority for the government and the process of availing land parcels of 50000 acres in the State including 20000 acres in Bengaluru and over 30000 acres of land outside the city will be available within 6 months.

Ms. Suchitra Ella, Chairperson, CII Southern Region & Managing Director Bharat Biotech International Ltd said that the industry is currently in the early stages of a sustainability Revolution. To prepare for the sustainability revolution, companies need to rethink their approach on new skills and new jobs and academic institutions to bridge that gaps in R&D.

Mr. Kamal Bali, Deputy Chairman, CII Southern Region & President & Managing Director, Volvo Group India Pvt Ltd emphasised the need for India to focus on its transition to sustainable manufacturing not just by the large players but also within the MSME sector. Promoting sustainable manufacturing as a thrust area will be the need of the hour to be visible as a leader in the Global Value Chain. 

Mr. Arjun Ranga, Chairman, CII Karnataka State Council & Director, NR Group & Managing Director, Cycle Pure Agarbathis said that CII Karnataka has been working towards inclusive and sustainable growth by focusing on the development of Tier-2 cities and will continue to work on enhancing the ease of doing business, especially for MSMEs and strengthen the ecosystem for entrepreneurship and youth engagement.

A CEOs Perspective on Sustainable Future, Globalization to Localization moderated by Mr. Ramesh Ramadurai, Managing Director, 3M India Ltd saw a lively discussion on the key trends and actions that are being taken in India to drive sustainability in different sectors by a panel which included Mr. Sandeep Maini, Chairman, Maini Group; Dr Venkata Ramana Akkaraju, Chairperson, New Mangalore Port Authority; Mr. Venu Nuguri, Managing Director & CEO, India & South Asia, Hitachi Energy India Ltd, Mr. Arvind Mediratta, Managing Director & CEO, Metro Cash & Carry India and Mr. Dilip Jose, Managing Director & CEO, Manipal Hospitals.

The CII Karnataka Annual Meet 2023 brought together thought leaders from industry, government, and academia to facilitate dialogue and learnings for co-creating and working towards a sustainable and inclusive future for Karnataka.

Profile of CII Karnataka new office bearers

Mr. Vijaykrishnan Venkatesan, Chairman of CII Karnataka State Council 2023-24.

Vijaykrishnan Venkatesan is the Managing Director of Kennametal India Limited (KIL) since September 2020. He spearheads the infrastructure business of Kennametal Inc. for the APAC region in addition to his role as the MD of Kennametal India. Prior to joining Kennametal, Vijaykrishnan accumulated over 23 years of work experience with Saint Gobain and 3M. He has held leadership roles in India as well as the APAC region. He served as Vice President - Abrasives systems Division, and as Executive Director – Strategic Planning, 3M India.  In his current role, he is leading efforts to drive growth for Kennametal in India and create value for its stakeholders with focus on enhancing ESG standards for the company, Manufacturing & operational excellence. He champions DEI & ESG initiatives within his frame of work. Vijaykrishnan is a Graduate of Madras University with a degree in Mechanical Engineering and an MBA with specialization in Marketing.

Mr. Venu Nuguri Vice Chairman of CII Karnataka State Council 2023-24

Venu Nuguri is Managing Director & CEO of Hitachi Energy in India and South Asia. He has been the Managing Director of India since December 2019 and head of the South Asia region since Jan 2016. Venu has over 25 years of experience across Business Units in the company. He has held several leadership positions in sales, marketing, account management, business development, customer relations, and operations. Venu has a degree in Electrical Engineering from the National Institute of Technology (NIT), Warangal, and he has also attended management courses at the Indian Institute of Management Ahmedabad, Indian School of Business, Hyderabad, and the International Institute of Management Development, Switzerland.

DNA Women Achievers Awards 2023 Honours Top 18 #SheAchievers

* The inaugural Zee-DNA Women Achievers Awards 2023 identified and honoured top achievers in 18 different fields. Here’s the complete list.

The first edition of the Zee-DNA Women Achievers Awards backed by IndiaDotcom Digital Private Limited (IDPL, a Zee Media company) and DNA India, saw women winners from different walks of life receiving awards in a scintillating ceremony at Delhi’s Le Meridien on March 3. Smt. Anupriya Patel, Minister of State for Industry and Commerce, was the Chief Guest of the programme. Renowned spiritual guru BK Shivani delivered the keynote address at the event.

Here's the list of the winners:

Young achiever in Auto – ShriyaLohia (14 Year Old Indian Racing Driver) 

Gamechanger of the Retail industry- KirtiPoonia (Founder, Okhai)

Leaving a mark in the Real Estate sector- Anushka Singh (Board Member, DLF)

Breakthrough in healthcare- NeerjaBhatla (Head Department of Obstetrics and Gynaecology, AIIMS) 

Pivotal change in E-commerce – Radhika Ghai Aggarwal (Co-founder, ShopeClue)

Inspiring leadership in FMCG – FalguniNayar (Founder and CEO, Nykaa)            

Business leader of the year – Vineeta Singh (CEO, Sugar Cosmetics)       

Voice of the voiceless in media- Karishma Mehta (Founder & CEO at Humans of Bombay)

Entertainment Personality of the year- Ekta Kapoor (Indian television producer, film producer & director)           

Fashion Icon of the year- Ritu Kumar (Fashion designer)      

Invention in Jewellery – Anu Merton (Handmade Indian jewellery designer)     

Outstanding contribution to the Hospitality sector- Anahita Dhondy Bhandari (Chef & Author of The Parsi Kitchen)        

Powerful voice for Social change – NeelamKrishnamoorthy (Chairperson of the AVUT (Association of the Victims of Uphaar Tragedy)           

Changemaker in Education- ShaheenMistri (founder CEO of Teach For India)           

Impactful contribution in Sports – Deepa Malik (Paralympian)              

Dynamic leadership in Political Change- Swati Maliwal (Chairperson, DCW)   

Innovative Digital Creator- KushaKapila (Digital creator)     

Entrepreneur of the year- Anisha Singh (Founding Partner She Capital, Founder- Ex CEO mydala.com)           

The DNA Women Achievers Awards 2023 witnessed insightful panel discussions among Industry stalwarts emphasising on the themes: ‘The role of Indian successful women in boosting Indian economy and elevating the society’ and ‘Is Homemaking the first step towards Entrepreneurship for women?’

Commenting on the success of the inaugural DNA Women Achievers Awards 2023, Mr.Devadas Krishnan, CEO, Indiadotcom Digital Pvt. Ltd. said, “It is a moment of great pride for the entire nation to celebrate the achievements of women gamechangers and inspire the society at large. Women are known for their multi-tasking skills and IDPL has taken a step forward to appreciate the women power and excellence, which can further motivate the next generation. It gives us immense joy that the event has been graced by eminent women champions of the nation.”

“With the success of DNA Women Achievers 2023, we look forward to roll out a second edition soon, to celebrate the never give-up and go-getter attitude of women from different walks of life. Rewarding the champions allows the channel to focus on a human-centric narrative and further engage stakeholders in exploring new horizons,” added Mr. Shridhar Mishra, CRO, Indiadotcom Digital Pvt Ltd.

About IndiaDotcom Digital Pvt Ltd: IndiaDotcom Digital Private Limited(A Zee Media Company)is one of India’s leading media technology companies with strong presence in the news, information and entertainment genres. It is India's second largest Digital Entity touching more than 300 million monthly users and owns 30 plus digital properties including India.com, Zee news, Zee Business, Zee Hindustan, WION news, Bollywoodlife.com and more

MADAME's SS'23 Collection Launch Stuns With Vibrant Colors

MADAME, one of the leading fashion brands in India, recently launched its Spring Summer'23 Collection in a glamorous event held at Hotel Sheraton in Saket, New Delhi. The poolside venue provided a chic and stylish setting for the much-anticipated event that was attended by top influencers, fashion enthusiasts and industry leaders.

The Spring Summer'23 Collection is set to become the talk of the town with its unique approach to fashion. As per the Marketing Campaign there will be a moodboard for every month, in sync with the styles. The collection offers an extensive range of designs and prints, allowing women to effortlessly pick their mood of the day without a second thought. The #SelfLove mood of February depicts a pink and floral color scheme, while the #SummerSolace of March exudes bright summer hues. April's #BossBabe collection offers co-ord sets, and May's #VacayVibe line features a sustainable holiday collection. The brand's vision is clear: to empower women and encourage them to keep their fashion choices classy and sassy.

The highlight of the event was the launch of MADAME's premium perfume range, Lueur by MADAME, by the brand's Head of Marketing, Ms. Sumedha Jain. The brand also unveiled the fresh face of their newly launched perfume range, Shanaya Kapoor. 

During the event, Ms. Parika Rawal, MADAME’s Design Head, addressed the audience and spoke about the new collection. "We are thrilled to launch our Spring Summer'23 collection, which celebrates the different moods of every fashionista," said Ms. Rawal. "Our new collection is versatile, chic, and will keep you in style, no matter the occasion."

To make the event even more exciting, MADAME conducted a DIY activity where influencers were asked to create their own t-shirts by pasting various spring-themed patches. The activity was a hit among the attendees, who enjoyed the fun and creative experience.

The MADAME SS'23 Collection Launch was a grand success, with the brand delivering yet another awe-inspiring collection. The launch event showcased the brand's innovative approach to fashion. MADAME has set the bar high for the upcoming fashion season, and we can't wait to see what the brand has in store for us next.

About MADAME

MADAME, a women’s fashion brand of western wear was launched in 1993. It caters to a wide range of apparel, handbags, footwear, and accessories for women. The brand provides fast fashion in-trend merchandise, casual wear, and party wear. In line with its global image, MADAME has 150+ exclusive stores in tier I & tier-II cities. Ever since the start of its first store in 2002, the brand has briskly grown across India and is available in over 500+ retail outlets across the country. Commendably, having achieved the targeted sales this year, the company has set an aim for a 33.3% growth in its overall business in the next financial year. The brand is also vended through online markets including Myntra, Ajio, Flipkart and Amazon, and its own online store, glamly.com.