Monday, December 12, 2022

Art-Integrated Studies Can Improve The Understanding Of Core Subjects Like Physics And Geometry – SILICA Survey


A survey conducted by Silica Institute across schools in Maharashtra came with interesting findings. The survey, which saw participation from almost 100 Principals, Directors, Head Mistresses, and more from top authorities of Schools, explored the importance of Art in Secondary & High School Education. While the set of questions and answers remains broad, the primary conclusion observed, was that the Art integration in school syllabus for students from 7th to 12th can benefit their academic growth and vastly improve their analytical and thinking skills.

The discussion around Art Integrated Education picked up pace since it was made a part of the National Education Policy (NEP) 2020 by the Government of India. The Indian school pedagogy which has been outdated for years now finally saw some reformative ideas through NEP 2020. Though the implementation of these ideas is still underway, it does make room for discussion around unorthodox approaches toward education. Art, which has been merely an ornamental subject for school students all over the years, finally got the recognition it deserved. Educational Professionals and Parents as well have indulged in similar discussions. The survey aimed towards strengthening these conversations by recording the responses of professionals.

While the survey recorded the answers to pre-drafted questions, it also encouraged the participants to add their suggestions. The question, 'Whether Art skills & Art Integration are important for core subjects like Physics, Geometry, Languages, etc. are of vital importance, not just received a completely positive response from survey participants, the 2/3rd of participants even strongly agreed it. A Principal from a reputed school in Kandivali Mumbai, who was a participant in the survey, stated in their statement, that Design Thinking can help students enhance their ability to think logically. Multiple participants added statements suggesting a similar idea.

The participants also largely agreed on the fact that the assessment and development of 21st-century skills and life skills are as important as formal subject knowledge, and expressed their positivity towards the statement that 'It is important to provide students with an assessment of their skills, interests, areas for improvement and career'.

Art and design studies at a young age can help students become better at analytical thinking and logical approach and also improve their ability to communicate. The findings of the survey proved to be beneficial to understand the stand of educational professionals concerning art integration in schools, and will potentially encourage parents to understand the importance of the same.

About SILICA

SILICA Institute is India’s leading design coaching institute and is engaged in providing high quality coaching for entrance exams of NID, NIFT, CEED, NATA and architecture CET at graduate and post graduate level. Over the years, SILICA Institute has trained over 20,000 students for design courses. The premier design coaching institute has built several partnerships to further its mission of spreading awareness about design education in India and abroad. SILICA prepares young aspirants for entrance exams in to Design, Fashion, Architecture, Art & International Design Schools. SILICA has also initiated a new program for art integration in schools called SILICA Junior in line with the NEP 2020.

LTIMindtree Plants 100,000 Saplings To Mark The Company’s Inception


LTIMindtree, a global technology consulting and digital solutions company, today announced that it has planted 100,000 saplings — one for each member of the LTIMindtree family —  to celebrate its inception.

LTIMindtree was formed on November 14, 2022, through the merger of erstwhile Larsen and Toubro Infotech (LTI) and Mindtree, leading technology consulting and digital solutions companies under the Larsen & Toubro (L&T) Group.

LTIMindtree has implemented this unique green initiative across Assam, Uttarakhand, Rajasthan, Maharashtra, Haryana, and West Bengal in partnership with SankalpTaru Foundation, an NGO focused on reforestation and environmental conservation.

All full-time as well as contract employees of LTIMindtree are being presented personalized certificates of plantation, along with photographs and location details of the saplings planted in their names. Through a web-based, blockchain-powered backend system, the employees will also be able to monitor the growth of their saplings.

Debashis Chatterjee, CEO and Managing Director of LTIMindtree, said, “As a purpose-driven organization, we believe a green gesture is the most appropriate and responsible way to celebrate the historic inception of LTIMindtree. This initiative articulates our commitment to driving positive change and presents a great opportunity for our talented professionals to associate with the cause of a greener environment. In addition to our appreciation for the hard work and dedication of our employees, the initiative also epitomizes our dual focus on growth and sustainability as the most effective means of building long-term value for all stakeholders. The healthy green cover resulting from this initiative will lead to improved carbon balance, air quality, and biodiversity, while providing crucial impetus to rural lives and livelihoods. We are grateful to our implementation partner SankalpTaru Foundation for their support in making this initiative a reality.”

About LTIMindtree

LTIMindtree is a global technology consulting and digital solutions company that enables enterprises across industries to reimagine business models, accelerate innovation, and maximize growth by harnessing digital technologies. As a digital transformation partner to more than 750 clients, LTIMindtree brings extensive domain and technology expertise to help drive superior competitive differentiation, customer experiences, and business outcomes in a converging world. Powered by nearly 90,000 talented and entrepreneurial professionals across more than 30 countries, LTIMindtree — a Larsen & Toubro Group company — combines the industry-acclaimed strengths of erstwhile Larsen and Toubro Infotech and Mindtree in solving the most complex business challenges and delivering transformation at scale. For more information, please visit www.ltimindtree.com.

The Expressionist: The First-Ever BMW XM Launched In Indian Market


The Ultimate Electrified M.

* First independently developed BMW M GmbH vehicle since the BMW M1.

* Distinctive design, powerful stance, BMW ‘Iconic Glow’ Kidney Grille, M wheels up to 23 inches.

* First electrified high-performance BMW M model, with all-electric range of up to 88 km (WLTP).

* Most powerful BMW M production model ever with 653hp. Acceleration from 0-100 km/h in 4.3 seconds.

* Luxurious BMW M Lounge in rear with Sculpted Headliner with prismatic 3D structure and Bowers and Wilkins Diamond Surround Sound System.

* BMW ConnectedDrive services including MyBMW App.

* #TheExpressionist #BMWM #BMWXM #SheerDrivingPleasure #BMWIndia

The first-ever BMW XM has been launched in India today. The completely built-up unit (CBU) is available for bookings at BMW dealership network. Deliveries will commence from May 2023 onwards.

As BMW M GmbH’s 50th anniversary celebrations continue, it brings high performance like never experienced before. The first-ever XM is the first standalone M model since the BMW M1. Like the legendary mid-engined sports car M1, the XM has been developed fully independently, with no conceptual baseline to be found in the BMW model range.

The first-ever BMW XM exudes emotional potency beyond traditional norms and conventions. A unique vehicle concept, it wraps up various elements of an innovative drive system, high-performance technology in a head-turning design.

Mr. Vikram Pawah, BMW Group India said, “Driven by motorsport, the BMW M automobiles have lived up to the highest standards of agility, dynamics and power. Powerful engines combined with an expressive design, exude passion in every single aspect of these high-performance automobiles. A new era is beginning, an era of emotion, electrification and powerful technologies. Our very own interpretation of an expressive lifestyle is shaping BMW M in the future. A “BMW M only” creation, the first-ever BMW XM is an extravagant statement at the heart of the luxury segment. It has a resolutely unique identity like no other model in the BMW line-up. It has the best combination of electric power from BMW eDrive, the superior handling of xDrive and the uncontested high-performance of M. The XM is unapologetically forward thinking and designed to breaks the norm. BMW M fans are all set to sit back and feel the power of something truly new.”

The car is available at an ex-showroom price as follows -

The first ever BMW XM          - INR 2,60,00,000.

*Price prevailing at the time of invoicing will be applicable. Ex-showroom prices inclusive of GST (incl. compensation cess) as applicable but excludes Road Tax, Tax Collected at Source (TCS), GST on Tax collected at source, RTO statutory taxes/fees, other local tax cess levies and insurance. Price and options are subject to change without prior notice. For further information, please contact the local authorised BMW Dealer.

The first-ever BMW XM is available in seven exciting paintworks – Cape York Green, Toronto Red, Mineral White, BMW Individual Dravit Grey, Black Sapphire, Marina Bay Blue and Carbon Black. It features BMW Individual Leather Merino upholstery in Sakhir Orange, Deep Lagoon, Silverstone and Black.

The car comes with standard two-year warranty for unlimited kilometres. Repair Inclusive can extend warranty benefits from third year of operation to maximum fifth year without any mileage limitation. The high-voltage battery is covered by a warranty valid for eight years or up to 120,000 kilometres.

BMW India Financial Services offers a complete package for loan, insurance and vehicle services. Benefits include flexible and customized ownership plans like BMW 360° Ultimate Finance Plan which gives assured buyback value up to 5 years. Secure Advance (enhanced Roadside Assistance coverage with host of other benefits) is provided complimentary for the first year. Customers will also enjoy attractive offers to trade-in / upgrade to a new BMW.

The experience is taken a notch higher as the BMW XM owner becomes a member of the exclusive BMW Excellence Club. The club unlocks unprecedented access to global events, curated experiences, and bespoke concierge services.

The first-ever BMW XM.

The first-ever BMW XM brings presence, exclusivity and performance together in an unconventional form without parallel. The exterior dimensions of the BMW XM underscore its impressive visual impact. The progressive design brings out the vehicle’s supreme presence and remarkable performance equally to the fore. Smooth surfaces and sharp edges bring clarity and confidence to the front. The illuminated BMW M kidney grille, sleek twin LED headlights and large air intakes catch the eye. The outer border of each kidney can be opted in gold colour, while the inner surround provides contour lighting in the form of a sharply drawn – and, for the first time, unbroken – light ring. The light array formed by the upper headlight units and the kidney grille’s contour lighting gives the BMW XM an unmistakable and boldly confident night design. The slim L shaped rear lights have a conspicuously sculpted design and jut out strikingly from the body. Three diagonal light strips on the flanks reference the style of the BMW M logo and their louvred structure, also recall the rear view of the BMW M1. The hexagonal tailpipe trims are stacked vertically. Exclusive 22-inch M light alloy wheels add on to the vehicles style quotient. The optional 23- inch M light alloy wheels in Night Gold accents add to the presence of the car. The latest generation of M Sports Brakes with Black Callipers produces accurate stopping power. Optional red or blue callipers are available.

The interior is inspired by performance-focused M cockpit design combined with distinctive BMW X features and a progressive luxury ambience. The first element to catch attention is the new digital BMW Curved Display which is harmoniously unified into the cockpit area. The typical BMW driver-orientation, clear reduced design along with an interplay of eye-catching graphics, modern colours and futuristic textures create an immersive visual appearance. The lines and surfaces of the instrument panel, centre console, seats and door trim panels create a powerful geometry that authentically reflects the performance of the BMW XM. The M leather steering wheel features M button and shift paddles with carbon inlays and red plus and minus symbols. The gear selector lever with its distinct cut-out, integrated cascade lighting and console knee pads create the perfect recipe for an intense performance experience. Illuminated front and rear door sill plates are crafted from brushed aluminium and bears the M logo.

The multifunction seats for the driver and passenger offers outstanding comfort. A generous feeling of space, high -quality materials and extravagant design transform the rear of BMW XM into an exclusive M Lounge. Deep seat recess and a colour and material design that continues into the door trim panels combine to create an inviting lounge-like character in the rear seats with a snug and comfortable feel for passengers. Together with the sculptural, indirectly illuminated headliner, dark windows and comfort cushions in Alcantara create a novel feeling of space. The one-piece seating area and details such as the diamond shaped structures in the headrest and stitching pattern convey comfort and luxury.

The visually striking illuminated headliner of the BMW XM is a three-dimensional prism structure in Alcantara surface and discreet illumination gives the interior a particularly extravagant and progressive flavour. A special highlight is the interior surface in Coffee Brown Vintage leather for the upper sections of the instrument panel and door trim panels in soft nappa leather and has its own unique visual details that set it apart as one of a kind. Bowers & Wilkins Diamond Surround Sound System with 20 speakers and 1,475-watt amplifier, along with illuminated elements generate an absorbingly clear and multi-layered 3D sound experience for people in all seats. The four-zone automatic climate control provides first-class comfort. A handsfree operation of tailgate gives easy access to a boot capacity of up to 1820 litres with 40:20:40 split option.

BMW XM is the first-ever high-performance model with electrified drive system. This produces immense, instantaneously available power resulting in a thrilling performance experience. The M Hybrid system consists of a new V8 engine with M TwinPower Turbo technology and an electric motor integrated into the 8 - speed M Steptronic transmission. This newly developed plug-in hybrid system delivers a combined maximum output of 480 kW (653 hp) and maximum torque of 800 Nm. The combustion engine delivers up to 360 kW (489 hp) and a maximum torque of 650 Nm at 1600-5000 rpm while, the electric drive system generates a peak output of 145 kW (197 hp) and a maximum torque of 280 Nm at 100 – 5500 rpm. A high voltage 25.7 kW lithium-ion battery is situated in the underbody. It delivers a pure-electric driving range of up to 88 kms. The car sprints from 0 -100 km / hr in just 4.3 seconds. Top speed is electronically limited to 250 km/hr, although this figure rises to 270 km/hr with the optional M Driver’s Package. The note of a V8 engine is unmistakable, but the XM also offers an emotionally rich sound experience in pure-electric mode with BMW IconicSounds Electric.

The fourth generation 8 - speed M Steptronic transmission delivers smooth gear shifts and top levels of power delivery and shift comfort as well as impressive efficiency. Three driving modes can be selected using the M Hybrid button on the centre console. Hybrid default setting for intelligently controlled interplay of the combustion engine and electric motor maximises efficiency or performance depending on the requirement.

The M xDrive all-wheel-drive system maximises traction, agility and directional stability. Precisely controlled and fully variable distribution of power between front and rear axles and between the left and right rear wheels ensures masterful performance in any situation.

BMW ConnectedDrive technology breaks the innovation barrier and turns the car into an interconnected digital device. Host of connected drive features include Digital Key Plus, Emergency Call, Real-time Traffic Information, and Remote Services through MyBMW app.

BMW Live Cockpit Professional includes the freestanding 14.9” BMW Curved Display with Navigation with real-time traffic information and augmented view, a 12.3-inch digital information display behind the steering wheel and BMW Head-up Display.

The latest BMW iDrive with Operating System 8, offers all the possibilities for interaction between occupants and the vehicle – using touch, gesture or speech. It is complemented by the BMW Intelligent Personal Assistant which has a self-learning intelligence that adopts a driver’s individual habits, proactively provides useful tips on new driving functions and seamlessly integrates smartphone apps. Regular Remote Software Upgrades ensure that the car is always up to date. Wireless smartphone integration opens access to a range of functions and apps. Smartphone holder integrated in the centre console allows inductive, Wireless Charging.

My BMW App keeps an eye on vehicle status and includes ‘Learning Navigation’ which offers destination suggestions and traffic information based on driving habits. BMW Digital Key Plus turns a smartphone into a vehicle key enabling remote locking / unlocking and starting the car.

The spread of driver assistance systems is more extensive than ever. Parking Assistant Plus with Surround View Camera makes parking in tight spots easier by taking over acceleration, braking as well as steering. The Reversing Assistant provides unmatched support in reversing out of a parking spot or through narrow driveways. It keeps a record of the last 50 metres driven and assists by taking over the steering. Standard specification includes the Driving

Assistant, which comprises Front Collision Warning, Lane Departure Warning including lane return with steering assistance. The optional Driving Assistant Professional delivers an extensive automated driving experience with a combination of Active Cruise Control with Stop & Go function and Steering and Lane Control Assistant. The range of functions also includes the Emergency Lane and Emergency Stop Assistant, the Lane Change Assistant and Cross Traffic Warning.

BMW EfficientDynamics includes features such as BMW eDrive technology, Electric power Steering, Hybrid-specific Auto Start-Stop, BMW EfficientLightweight, Active air flap control, efficiency -optimised all-wheel drive. Driving Experience Control switch and many other innovative technologies.

BMW Safety technologies include six airbags, Antilock Braking System (ABS), M Dynamic Mode (MDM), Attentiveness Assistance, M Sport differential networked with Dynamic Stability Control (DSC), Cornering Brake Control (CBC), Dynamic Brake Control (DBC), Active Roll Stabilisation  with Active Roll Comfort, Performance Control, electric parking brake with auto hold, side-impact protection, electronic vehicle immobilizer and crash sensor, ISOFIX child seat mounting and integrated emergency spare wheel under the load floor.

‘3rill Amplified’ Again: The New BMW M340i xDrive Debuts In India


* Most popular M engineered car in India, now with a refreshed design and even more thrilling dynamics.

* Quickest locally produced BMW: 0-100 km/hr in 4.4 seconds.

* Raring to go: M power with 6-cylinder ‘M’ petrol engine.

* Precision for performance: M Sport differential, M Sport brake, M-specific suspension and Intelligent xDrive.

* New digital experience of BMW ConnectedDrive and BMW Curved Display.

* #BMWM #BMW #M340i #3rillMplified #SheerDrivingPleasure

BMW India has launched the new BMW M340i xDrive in the country today. Locally produced at BMW Group Plant Chennai, the car is available for bookings at BMW dealership network and through Shop.bmw.in. Deliveries will commence from January 2023 onwards.

Introduced exclusively for the Indian market in 2021, the BMW M340i is the first high-performance BMW with an M engine to be made in India. The model is a segment best-seller due to its commanding performance, attractive design, rich feature list and unique M driving experience that it renders.

The BMW M340i is a perfect union between the ‘Ultimate Driving Machine’ - the BMW 3 Series - and the power of M. Engineered by BMW M, it delivers the quintessential sporting essence of the 3 while embodying BMW M’s pure passion for motorsport. The resulting combination is an ultimate adrenaline rush for drivers.

Mr. Vikram Pawah, President, BMW Group India said, “The BMW M340i xDrive is a sure-shot winner as it amplifies the thrill of sheer driving pleasure to a different level, thanks to the power of M which lies right at its heart. This captivating formula meets the cravings of auto enthusiasts who want a premium sedan for everyday use that doubles up as performance machine when desired. It is amongst the best-selling models of BMW Group India today. The new BMW M340i xDrive presents an even greater package full of M performance, unbeatable dynamics, space, comfort and a new innovative digital experience. This refreshed avatar will further consolidate the leading position of M340i and win over more brand fans and M enthusiasts.”

The car is available at an attractive ex-showroom price as follows –

The new BMW M340i xDrive      -      INR 69,20,000

Price prevailing at the time of invoicing will be applicable. Ex-showroom prices inclusive of GST (incl. compensation cess) as applicable but exclude Road Tax, Tax Collected at Source (TCS), RTO statutory taxes/fees, other local tax cess levies and insurance. Price / options are subject to change without prior notice.  For further information, contact an authorised BMW dealer. 

The new BMW M340i xDrive is available in following metallic paintworks – Mineral White, Dravit Grey, Black Sapphire and Tanzanite Blue. It features the exclusive Alcantara/Sensatec combination upholstery in Black with contrast stitching Blue.

A range of BMW M Performance Accessories open exciting options for customisation and bring a touch of the driver’s own personality to the vehicle.

Thanks to BMW India Financial Services, customized and flexible financial solutions are designed as per individual financial requirements. BMW 360? Ultimate finance plan offers exclusive financial packages with great value and absolute peace of mind. Service Inclusive and Service Inclusive Plus further reduce cost of ownership. Customers can choose from a variety of service plans according to duration / mileage. The packages cover Condition Based Service and maintenance work with plans ranging from 3 yrs/40,000 kms to 10 yrs/2,00,000 kms.

The new BMW M340i xDrive.

The exterior design of the new BMW M340i xDrive remains sporty as ever. The front end cuts a wide, low-slung and aggressive figure. Framed by a single surround, the black mesh style BMW kidney grille is linked to sleek Adaptive LED headlights with blue accents. The car’s hood, long wheelbase, short overhangs and elegantly flowing roofline accentuate its sporting profile when viewed from the side. Exterior mirror caps add an eye-catching premium look due to their design based on M exterior mirror caps. Horizontal lines and the slim, stylishly darkened light units housing L-shaped LED taillights give the rear a wide, athletic stance. Complementing the M aerodynamics package, the car features a body-coloured M rear spoiler on the boot lid. The vehicle’s athletic touch is also enhanced by air intake struts and trapezoidal tailpipe trims. The 19-inch M light alloy wheels in 791 M styling, diamond polished and jet black give the impression of an eager racing machine.

The interior accentuates luxury, comfort and the revered feeling of M. The first element to catch attention is the new digital BMW Curved Display which is harmoniously unified into the cockpit area so it almost looks like it is floating. Clear reduced design, eye-catching graphics, modern bright colours, futuristic textures and the interplay of reflections create an immersive visual appearance. Sport seats with M-specific upholstery in a Sensatec/Alcantara trim provide excellent lateral support and have a great range of adjustment. Paired with M leather steering wheel with shift paddles they deliver a race car like seating experience. The performance-oriented ambience is boosted thanks to M High Gloss Shadowline, Individual Headliner Anthracite and interior trim strips in Carbon Fibre. Also, as exclusive design features, the digital instrument cluster and front door sills bear the model lettering ‘M340i’. Welcome Light Carpet, projected from the side sill, welcomes passengers in glamorous style. Ambient Lighting with six dimmable light designs creates an atmosphere for every mood while Automatic 3 zone A/C maintains the perfect temperature. Adding to the sense of space is the large glass sunroof. The big luggage compartment has a capacity of 480 litres. The 40:20:40 split backrest and automatic boot lid operation provide greater flexibility for loading / unloading. The car’s Harman Kardon Surround Sound system with 16 loudspeakers is an aural treat.

The new BMW M340i xDrive is powered by 2,998 cc straight-six petrol engine which produces an output of 374 hp and 500 Nm maximum torque. It is accompanied by a characteristic sound thanks to the M Sport exhaust unit. The car completes the sprint from 0 to 100 km/hr in 4.4 seconds, making it the quickest BMW to be produced in the country.

The eight-speed Steptronic Sport automatic transmission performs smooth, almost imperceptible gearshifts. At any time, in any gear, the transmission collaborates perfectly with the engine, enabling it to develop its full power and efficiency. For even greater driving pleasure, it is available with steering wheel paddle shifters and cruise control with braking function as standard. The Driver Experience Control modes SPORT and SPORT+ help support more dynamic driving even further by transferring power to the rear wheels.

BMW xDrive, the intelligent all-wheel drive technology monitors the driving situation and is quick to respond to ensure maximum traction, agility and vehicle stability. The standard M Sport rear differential enhances traction and cornering by electronically controlling the distribution of power to each individual wheel. It helps to avoid understeer and oversteer in situations involving multiple changes of direction and load. With kinematics and elastokinematics tuned for dynamic driving, the M Sport suspension can lower the ride height by 10 mm to offer a more engaging driving experience. The Variable Sport Steering is precise and responsive even when only a slight steering input is applied. M Sport brakes provide excellent braking performance and intuitive feel, whether negotiating city streets or driving around a circuit on a track day. The brake calipers are painted blue and display the M logo. The BMW Performance Control System increases the stability of the car by targeted braking of the wheels.

BMW ConnectedDrive technology breaks the innovation barrier and turns the car into an interconnected digital device. Host of ConnectedDrive features include Digital Key Plus, Emergency Call, Real-time Traffic Information and Remote Services through MyBMW app.

BMW Live Cockpit Plus includes the freestanding 14.9” BMW Curved Display with Navigation, a 12.3-inch digital information display behind the steering wheel and BMW Head-up Display.

The latest BMW iDrive with Operating System 8, offers all the possibilities for interaction between occupants and the vehicle – using touch, gesture or speech. It is complemented by the BMW Intelligent Personal Assistant which has a self-learning intelligence that adopts a driver’s individual habits, proactively provides useful tips on new driving functions and seamlessly integrates smartphone apps. Regular Remote Software Upgrades ensure that the car is always up to date. Wireless smartphone integration opens access to a range of functions and apps. Smartphone holder integrated in the centre console allows inductive, Wireless Charging.

My BMW App keeps an eye on vehicle status and includes ‘Learning Navigation’ which offers destination suggestions and traffic information based on driving habits. BMW Digital Key Plus turns a smartphone into a vehicle key enabling remote locking / unlocking and starting the car.

The spread of driver assistance systems is more extensive than ever. Parking Assistant with Rear View Camera makes parking in tight spots easier. The Reversing Assistant provides unmatched support in reversing out of a parking spot or through narrow driveways. It keeps a record of the last 50 metres driven and assists by taking over the steering.

BMW EfficientDynamics includes features such as Auto Start-Stop, Brake-Energy Regeneration, Electronic Power Steering, 50:50 Weight Distribution and ECO PRO mode in Driving Experience Control.

BMW Safety technologies include six airbags, Attentiveness Assistance, Anti-lock Braking System (ABS) with Brake Assist, Dynamic Stability Control (DSC) including Dynamic Traction Control (DTC), Cornering Brake Control (CBC), electric parking brake with auto hold, side-impact protection, electronic vehicle immobilizer and crash sensors, Runflat Tyres with Tyre Pressure Indicator, ISOFIX child seat mounting and integrated emergency spare wheel.

Magniflex To Organize 'Share The Joy This Christmas’ Collection Drive Across India


 -Magniflex India will run the collection drive in their franchise stores from 10th to 23rd December-

To capture and spread the magic of Christmas, Magniflex India is organizing a collection drive at their outlets in Koramangala, Jayanagara, Halasuru and also Delhi & Ahmedabad, wherein all the outlets will keep a red Christmas bag, encouraging people to donate toys and cycles (new or unused) for underprivileged children. Each toy will have a personalized message attached to it and on December 23rd Mr. Anand Nichani, MD of Magniflex India, will give all the toys to NGOs that shelter children, and make the day special for them.

Today, when parents try to shower their children with more goodies than they need, this drive will strive to inculcate the habit of giving gifts, rather than only taking gifts all the time. In a bid to make Christmas special for underprivileged children, this year Magniflex will appeal to its customers and masses to join the collection drive whole heartedly.

Morpheus Brandy (Morpheus Dare To Dream) Joined Hands With Maruti Suzuki Devils Circuit To Host The 10th Edition In Bengaluru


Morpheus Brandy (Morpheus Dare to Dream) has partnered with India’s biggest participative sporting event and first-ever obstacle running series- Devils Circuit 2022-2023, for their 10th season in 8 cities. Beginning with Chennai on November 20th, the second race took place in Bengaluru on December 4th. This will be followed by the event in Hyderabad on December 18th, Pune on January 15th, Mumbai on January 29th, Jaipur on February 19th, and Mohali on March 5th. This 4-month long season will culminate in Delhi/NCR on March 19th, 2023.

Morpheus Brandy extended its support as an associate partner in organizing the 5-km muddy obstacle race with 15 military-style curated obstacles. The brand is hosting a slew of activities and will focus on the visibility drive at the event.

Talking about the brand’s participation in the event, Mr Amar Sinha, Chief Operating Officer of Radico Khaitan Limited, shares, “We are very happy to see the overwhelming response in the first two events of this season with a footfall of around 3000 people. We hope for such a response in the rest 6 events that are going to take place across the country for over 4 months.”

Not only this, Mr Sinha further adds that this is an apt opportunity for Morpheus Brandy- which states Dare to Dream in its ethos and ideology prominently and offers a blend of courage and passion. Therefore, partnering with Maruti Suzuki Devils Circuit comes as a quintessential opportunity to enhance brand awareness and visibility among its right target group.

With a footprint of over 14 cities, Maruti Suzuki Devils Circuit is India’s biggest running community with a diverse participation spanning elite athletes, Indian Armed Forces, gym-goers, on the one hand, college students, homemakers, corporate professionals, and retired senior citizens on the other.

Karnataka Digital Economy Mission & TiE Bangalore Launches Bus Yatra In The State For Start-Up Ecosystem


* The Start-up XPRESS on its journey to TiE Global Summit (TGS) 2022 Hyderabad will make strategic stops at emerging start-up clusters Tumkur and Bellary.

* Mentors and founders will interact with local academicians, incubators, business influencers, students, and researchers at the clusters.

* 25 investors and 25 startups become torch bearers at TiE Global Summit for startup ecosystem of Karnataka

In a first-of-its-kind effort by any state government, Karnataka Digital Economy Mission (KDEM), in association with TiE Bangalore, began a special bus yatra today—titled the Start-up XPRESS—from Bengaluru in preparation for the TiE Global Summit (TGS) 2022. The trip brings together start-up founders and mentors/investors in a 12-hour journey that will end in TGS’ host city, Hyderabad.

25 start-up founders have been joined by 25 investors/mentors who will be closely networking and interacting with them to finetune their eventual pitches at the showcase event. The bus ride will provide the founders ample opportunity to hold detailed discussions with some of the start-up industry’s finest leaders and entrepreneurs in a unique, fun environment. Over the course of the trip, founders will undergo peer learning and pitch development activities and receive feedback on their proposals, helping them refine their overall strategies and product pitches at the summit.

B V Naidu, Chairman KDEM & Madan Padaki, President of TiE Bangalore flagged of the journey today from Bengaluru. The bus will make stops at Tumkur and Bellary—two emerging start-up clusters—to encourage the ecosystems and shed light on the benefits these regions can expect with future investments. The bus’s residents will be met by academicians, business influencers, researchers, incubators, and the student community in another exchange of ideas and knowledge and a display of the state’s start-up prowess.

BV Naidu, Chairman of Karnataka Digital Economy Mission said, “We’ve incorporated over 400 start-ups through the Beyond Bengaluru start-up grid in our vision of deepening the link between start-ups/ESDM/GCC and talent in these regions. And we expect to double that number by the end of the financial year. Our focus remains on making significant contributions towards realising a 300-billion-dollar contribution to the digital economy, primarily through an innovation and technology start-up ecosystem that generates employment, improves market access, and allows for infrastructure upgrades and policy implementation. The Start-up XPRESS is a microcosm of our attitude and will play a small but influential part in the bigger voyage that we’re undertaking.”

This year’s TiE Global Summit is being held between 12 and 14 December in Hyderabad. The event will host eminent entrepreneurs and leaders and features mentoring sessions, marquee keynotes, roundtables, masterclasses, and showcases covering several topics and focus areas. KDEM will have a pavilion at the summit, highlighting the state’s start-up growth through clusters outside Bengaluru, the opportunities achieved in the recent past, and the potential for investors to connect with Karnataka’s favourable markets.

BV Naidu, Chairman of Karnataka Digital Economy Mission, elaborated on KDEM’s role in developing the state’s start-ups: “KDEM aims to empower organic growth across cities and build on it by forming a supportive ecosystem where different communities come together to raise the state’s profile through investments in technology and business. Start-ups are a critical component of this plan: We are continuously assessing opportunities for promising entrepreneurs and companies to exploit the manufacturing, IT, educational, and industrial strengths of emerging clusters. We’ve leveraged cyber security, ESDM, and AI/VR for Mysuru, fintech for Mangalore, and agritech, edtech, and Industry 4.0 for Hubballi. We’ve also facilitated vital investments in these regions and have recently launched the Karnataka Skill Connect Portal to improve the industry-academia coalition. The portal will help start-ups address gaps and connect them with suitable personnel across the demand-supply chain.”

Madan Padaki, President of TiE Bangalore, spoke about his expectations of the bus yatra and said, “TiE Global Summit is like the kumbh-mela for entrepreneurs, and this is the first time that we are organising this Start-up Xpress as a concept. The response to the bus trip has been fantastic from both ends of the spectrum. The founders are looking ahead to rich, insightful conversations with some of the best mentors in the industry. Our mentors, in turn, have expressed their enthusiasm at meeting the next wave of start-up talent. We believe the journey will inform, educate, and open new ideas, not just for the founders but for the ones lending their expertise, too, while leaving a similar effect on the two clusters along the way.”

About Karnataka Digital Economy Mission

Karnataka Digital Economy Mission is a Section 8 organization designed to function as the knowledge bridge between the Government of Karnataka and industry with a view of accelerating the growth and investments of the IT, BT, and S&T sectors in Karnataka.  The Karnataka Digital Economy Mission promises to harness the unlimited potential of the digital economy of Karnataka to transform the lives of the people in the state. The IT ecosystem not only uplifts the lives of professionals in the industry but also powers millions of other ancillary jobs across other industries.

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