Dentsu Creative Launches A (Mis)Pronouncing Brand Film For iQOO

Dentsu Creative India  has launched a uniquely self-aware brand film for iQOO, one of India’s fastest growing smartphone brands. The film stars Vijay Devarakonda and Janhvi Kapoor where they are taking a dig at iQOO’s eccentric brand problem - no one gets their name right. And this is despite them being India’s no. 1 smartphone brand in terms of user satisfaction. The film showcases BTS moments where they are hilariously struggling to find the correct pronunciation of the brand. The whole concept cements the fact that while the world gets their name wrong, they get one thing right - user satisfaction. 

Based on the contest run by iQOO on their social platforms, it was found that most of the users were mispronouncing the brand name as ikku, eyekyun, IQ, IQ double O, etc.  

The film was created in response to a contest run by iQOO on their social media platforms where they asked users to tell how they pronounce the brand name. Most of them mispronounced it as ikku, eye kyun, IQ, IQ-double-O, ICOOOH and more. 

The film will be promoted across multiple social and digital platforms.  

Link to the brand film: https://youtu.be/aOo_hH_X_z4 

Speaking about the film, Mr. Nipun Marya, CEO, iQOO India, said, “We are excited to launch this brand pronunciation awareness film with the hope that we will build a stronger relationship and instill confidence in our consumers who are at the heart of our business.Through this, we intend to create a sense of community and cheerfulness around this common conundrum and hope that our customers will be able to proudly speak about our products and services with their family and friends.”  

Speaking about the film, Ashit Chakravarty, Managing Partner, Dentsu Creative said, “It is rare for a brand to be honest and bold about how its name is frequently mispronounced. Kudos to the entire IQOO team for being bold and turning what is a unique problem into an opportunity. The idea for us was to always stay true to the story that we are India's no. 1 smartphone brand in terms of user satisfaction, but people just don't seem to get our name right”. 

Speaking about the film, Shray Chawla, Senior Creative Director (Copy), Dentsu Creative said, “It's funny how an internal joke can become a "self-troll" campaign if the brand is bold enough to make fun of itself. I think we found the perfect pairing in Vijay and Jahnvi to bring iQOO's story alive on screen. The story of being India's no. 1 smartphone brand in terms of user satisfaction that often gets mispronounced as IQ, EQ, ikku, IQ-zero-zero, eye-kyun and what not. We realized that everyone has a unique way of saying iQOO and for us a brand this is not really a big problem if we can joke about it”. 

Not just this, iQOO has a surprise for its consumers embedded in the brand film. This brand film will be followed by another film where Vijay and Janhvi will be exclusively presenting and unboxing the upcoming flagship smartphone - iQOO 11, but with a hilarious twist. iQOO 11 is iQOO’s upcoming premium flagship smartphone that has globally been acclaimed for some World’s first powerful and performance-oriented features. The smartphone has already created a lot of hype in the Indian market and is expected to launch in India anytime soon.  

Credits: Dentsu Creative 

Senior Creative Director - Creative: Shray Chawla 

Group Creative Director - Art: Giamaria Fernandes 

Creative Team: Hazel Dalby, Aditya Kumar, Rishabh Kapoor, Anamika Thakur, Naman Khajanchi, Anant Seth 

Art Team: Amey Chodankar, Kaustubh Bhalekar, Harshita Kalra 

Strategy Team: Freya D'Souza, Arihant Chaturvedi 

Client Solutions Team: Prashant Motwani, Ishan Rao, Akash Nihalani, Atharva Tagde, Neharika Puri, Vineesha Lobo, Shrushti Vora 

Associate Vice President - Client Solutions: Upasana Naithani 

Managing Partner: Ashit Chakravarty 

Director (of the film): Nilay Singh 

Producer: Viraj Gawas 

Production House: Crazy Few Films 

Client Team: Nidhi Bhuchar, Sanjay Pratyush, Tripti Goel, Upasana Saluja, Parth Gandhi 

Photocaption: Film stars Vijay Devarakonda and Janhvi Kapoor bring iQOO’s story alive on screen .

Campus-To-Career Conclave : 15 Cities Movement That Aims ToI Improve Staggering 45% Employability Numbers For Freshers!

* World cafe conversations is an unconventional discussion format to foster effective dialogues – an attempt to redefine and provide meaningful careers for 5 lakhs+ students by 2026!

In an attempt to bring stakeholders from Industry and Academia and curate meaningful dialogues to improve employability across the country, VMentor.ai’s EdTech platform YUGMA.ai is organizing a 15-city Campus-to-Career Conclave. It's an exclusive, by invite, forum led by CHROs, Talent Acquisition heads and leading  academicians. In order to capture the voice of the industry and academics and initiate inclusive dialogues in real-time, the company has planned a first-of-its-kind brainstorming session in World Cafe-style brainstorming format of no ppts and pure conversations around future skills, placements, building talent pipeline, and more.

Research indicates that less than 45% of freshers are truly employable leading to a big gap between talent demands in industry and academia’s preparedness to respond. Under the aegis of VMentor.ai, YUGMA.ai is on a mission to provide meaningful careers to 5 lacs students and improve the concerning employability numbers by 2026. This movement will reach 15 cities in the next 3 months (starting from Mumbai on 10th December 2022), to initiate dialogues, build meaningful conversations and lay down action points for all stakeholders.

The conclave is planned across Pune, Chennai, Gurgaon-Noida, Jaipur, Surat, Nasik, Kanpur, Coimbatore, Trichy, Hyderabad, Bangalore, Hubli/ Dharwad, Nagpur, Ahmedabad and Baroda and each of these regions will see representations from more than 100 organisations, Graduate and MBA schools

Speaking on this, Meenu Bhatia, Co-founder of VMentor.ai says “There is an urgent need to address the growing employability challenge that academic institutions are facing today. At the same time, with organisations strengthening their hiring plans across smaller and larger cities alike, we feel the time is apt to bring the two stakeholders together and have them engage in constructive dialogue on how this partnership can be built meaningfully. Our inclusive method of World Café brainstorming will ensure all voices are heard and participants go back with a crisp plan of action to further this agenda.”

About VMentor.ai: VMentor.ai is a mentoring platform formed by a team of industry veterans (CXOs with a combined experience of over 200+ man-years and managing large organisations).

VMentor.ai has 100+ clients from large corporates, start-ups and MSME to support them in accelerating business growth through focussed transformation in the areas of strategy, people, process and technology and through its student platform Yugma.ai 125+ clients from MBA and Engineering colleges.

Vmentor.ai is technology enabled leading mentorship platform with over 250+ senior industry veterans as part of the team.

VMentor.ai includes eminent industry veterans – E.N.Venkat (Partner at Aavishkar impact fund), Sujan Sinha (Ex-CEO and MD at Shriram Finance), Hemant Kaul (EX MD& CEO of Bajaj Allianz), Dr.Srinivas Chunduru (ex CXO at Piramal Group, senior advisor & Board Member at OLA Group companies)  and Meenu Bhatia (HR transformation expert, Ex Godrej and Piramal Group) on its board. For more details on the company, visit: www.vmentor.ai

Miraj Cinemas Enters Bengaluru With Its First Six-Screen Opulent Multiplex At Magadi Main Road

* With a portfolio of 172 screens in 40 cities currently, Miraj Cinemas Bangalore takes the multiplex chain closer to the 200 screens milestone 

India’s fastest-growing multiplex chain, Miraj Cinemas, has opened its first six-screen ultra-luxurious multiplex in the city today. The new multiplex is expected to provide a state-of-the-art cinematic experience coupled with best-in-class gourmet food options. It is located on the first floor of TGN Lotus Elite, above D-Mart, Magadi Main Road, Sunkadakatte, Bangalore North. Mr. V Somanna, Minister of Infrastructure development of Karnataka, Mr. Munirathna, Minister of Horticulture, Government of Karnataka, and Cinema producer, Mr. Somashekahar, Minister of Co-operation of Karnataka, Mr. Manjunath, MLA Dasarahalli constituency, Mr. Priyakrishna, Ex-MLA, Mr. T.G. Narasimha Murthy, MD of TGN Lotus Mall, Mr. Amit Sharma, MD of Miraj Entertainment  Ltd., lit the lamp and cut the ribbon to mark the occasion. Other city luminaries were also present at the grand launch of the first multiplex of Miraj in the city. 

The newly launched multiplex promises to offer an immersive movie-watching experience and has a total seating capacity of 1283 seats, including 1203 ultra-comfortable seats and 80 recliner seats, and a palatial lobby. The perfect place to catch the latest international and Indian blockbusters for cinephiles in elegance! To enhance the cinema viewing experience of its patrons, Miraj Cinemas has installed top-notch Christie RGB Laser CP2320 2K projection systems and 7.1 Digital Dolby sound system in four screens and Dolby Atmos sound in two screens. In addition, the café is fitted with the latest processing equipment and maintains hygiene and sanitation standards around the clock. Along with the live kitchen, the multiplex chain is launching its first independent Beanary Café with various food and beverage options. 

Mr. Amit Sharma, MD of Miraj Entertainment  Ltd., said, “It is indeed a momentous day for us as we open our flagship multiplex in Bengaluru today. Bengaluru is one of the country’s most vivid and progressive cities, and we look forward to being a part of its growth story. With the launch of Beanary Café, which will be open to all regardless if you are there to watch a film or not, and our signature live kitchen Cafe’s Corner, we are confident that the multiplex will be well-received by the people here. It will surely add to this booming city’s already vibrant culture and nightlife scene. Furthermore, setting up the multiplex in Sunkadakatte will attract more footfalls to this area and contribute positively to the city’s growing reputation as a key destination for films and filmmaking. It is a truly world-class facility that will provide an outstanding movie-going experience for our customers.”

After a decade-long journey, with Mr. Sharma’s leadership, Miraj Cinemas has finally opened its first six-screen multiplex cinema in Bengaluru. Karnataka state has been extremely receptive and supportive of the multiplex chain, and it looks forward to serving the movie-going population of the state for many years to come. In addition to its national expansion plans, Miraj has kept up with technological advances that benefit moviegoers in tier two and three cities and their counterparts in major metro cities. As a result, Miraj Cinemas has become India’s fastest-growing multiplex chain, with 172 screens at 57 locations across 14 states and 40 cities. With an intent to create a benchmark for launching 70-75 screens yearly, the company plans to expand to 200 plus screens by FY 2023. It also plans. So keep your eyes peeled for a Miraj Cinemas near you!

Never Stop Challenging: The All-New BMW S 1000 RR Launched

The all-new version of BMW Motorrad’s heavily popular super sport bike – the BMW S 1000 RR - has debuted in India today. Launched as a completely built-up unit, the bike is available for bookings throughout the BMW Motorrad dealer network in India. Deliveries will commence from February 2023 onwards.

In a strong competitive segment, the RR is benchmark, a favourite amongst racing enthusiasts seeking the thrill of speed. Ever since its introduction in 2009, each generation has redefined the rules of play, and this tradition continues with the new RR.

The all-new BMW S 1000 RR surpasses its forerunners thanks to comprehensive updates to the engine, suspension, chassis, aerodynamics, design and assistance systems. Engineering enhancements in multiple spheres have successfully resulted in making the best even better!

Commenting on the launch, Mr. Vikram Pawah, President, BMW Group India said, “The S 1000 RR embodies true BMW Motorrad racing DNA. On the racetrack or on the road, RR means never coming in second place, but always riding ahead. RR riders love the adrenaline of performance and push themselves to the limit. Armed with more engine power, a sharper design, improved aerodynamics and numerous innovations in handling dynamics, the all-new S 1000 RR is revving to go. It will undoubtedly reconfirm its credible pole position as a class winner and inspire riders to never stop challenging.”

The ex-showroom prices are as follows:

The BMW S 1000 RR                                :          INR 20,25,000

The BMW S 1000 RR Pro                         :           INR 22,15,000

The BMW S 1000 RR Pro M Sport            :          INR 24,45,000

*Prices prevailing at the time of invoicing will be applicable. Delivery will be made ex-showroom. Ex-showroom price (inclusive of GST and compensation cess) as applicable but excludes Road Tax, RTO statutory taxes/fees, other local tax / cess levies and insurance. Prices and options are subject to change without prior notice. For further information, please contact your local authorized BMW Motorrad Dealer.

The dynamic design of the new RR is supported by three attractive colour options - Black Storm Metallic, Passion and Light White Uni / M Motorsport (with M Package).

Riders can further customise with two optional packages – Dynamic and M. Dynamic Package lifts the riding experience with Dynamic Damping Control, Riding Modes Pro, Heated Grips and Cruise Control. M Package (available for Pro M Sport variant) uplifts the racing character with special paintwork Light White Uni / M Motorsport, M Carbon Wheels, M Sport Seat, M Brake Calipers Blue, Fuel Filler Cap Black and M Rider Footrest System.

The all-new BMW S 1000 RR.

The 100 percent new design of the RR impresses with its extremely compact layout and super-sporty appeal that creates perfect harmony for the road and racetrack. The front has a completely revamped look with a higher windscreen, side winglets and partitioning of the lower triple clamp. These elements further optimise aerodynamics and help in maintaining the top speed. Newly added M winglets, as on the M RR, generate aerodynamic downforce and thus additional load on front wheel. This brings advantages such as – reducing the bike’s tendency to do a wheelie, increasing cornering stability and faster lap times. The redesigned upper and lower tail sections appear lighter and sportier. New changes at the rear also include the hump cover for pillion seat in ‘monoposto’ look (optional) and a shorter, detachable license plate holder.

The all-new BMW S 1000 RR is fitted with an advanced 4-cylinder water / oil cooled engine with BMW ShiftCam Technology that sets a new benchmark in terms of performance, torque and rideability. The 999cc engine generates 210 hp at 13,750 rpm to deliver supreme level of engine power (3 hp more than the previous model). Despite an increase in peak output, the usable engine speed range is significantly broader and more fulsome - maximum engine speed is 14,600 rpm. The new airbox, as on the M RR, features variable intake funnels that optimise charge change and power generation, especially at high engine speeds.

The 6-speed gearbox allows ease of engagement, no slippage and precise shifts. The race tuned anti-hopping clutch with self-reinforcement reduces engine braking and significantly increases safety - especially during braking manoeuvres with simultaneous downshifts. Gear Shift Assistant Pro enables upshifting without clutch actuation and offers perfect acceleration without interrupting traction. It has improved to implement shift request via a torque model and thus enables shifts in all operating ranges.

The RR is fitted with four modes - Rain, Road, Dynamic and Race. The optional ‘Pro Modes’ offer Race Pro 1, Race Pro 2 and Race Pro 3 setting in addition. For the perfect race starts, riders can activate Launch Control by pressing the start button for more than three seconds during standstill. Pit Lane Limiter enables speed limiting when passing through the pit lane. Hill Start Control Pro facilitates starting on gradients.

The new feature of Dynamic Traction Control (DTC) is the Slide Control function. Thanks to the new steering angle sensor, it allows the rider to select two preset drift angles for the traction control system when accelerating out of bends. Up to the respective leaning angle, the system allows slippage at the rear wheel when accelerating out of a bend, thus enabling rear wheel drift. When the preset steering angle value is reached, system intervenes, reduces slip and stabilises the motorcycle.

The bike’s advanced narrow ‘Flex Frame’ is further improvised. The heart of the chassis is still the aluminium bridge frame which has received several apertures in the side sections optimising flexibility laterally. One-piece rear swinging arm with underslung sections and the rear wheel is easier to remove and install. The suspension strut is now height-adjustable for custom adjustments. The adjustability of the swinging arm pivot point and the height of the rear end is due to the use of the M Chassis Kit.

The new suspension geometry not only improves riding precision, but also increases target accuracy and provides clearer feedback from the front wheel. The bike can be equipped with electronically controlled Dynamic Damping Control (DDC) to adjust damping to Road, Dynamic, Race, For Race Pro 1-3.

M Brakes are offered as standard on the new BMW S 1000 RR. The supremely effective ABS Pro with new Brake Slide Assist and ABS Pro ‘Slick’ setting functions ensure perfect braking. As in the predecessor model, the upside-down fork with a slide tube diameter of 45 mm offers a high degree of brake stability as well as a stable response.

This generation boasts multiple innovations in Coloured TFT Screen and electrical / electronic system. The new instrument cluster has an optimised display of the rev counter. It has a dashed area and a solid red area controlled by the engine control unit. As a new comfort function, the last selected screen appears on start. Moreover, factory setting can be seen in a pie chart with new representation of ABS setting options. The instrument cluster has four screens to suit rider needs. Pure Ride screen provides all necessary information for normal operation on road, while the three Core screen displays - CORE Screen 1, CORE Screen 2 and CORE Screen 3 - are designed for the racetrack. CORE Screen 1 focus is on the round rotational-speed sensor, lean angle sensor, DTC and brake secondary indicator. CORE Screen 2 focus is on the round rotational-speed sensor and lap timer including best lap. CORE Screen 3 focus is on bar rotational-speed sensor with lean angle display and lap timer including best lap.

Standard equipment has been expanded to include the lighter M battery and USB charging socket. Smart wiring harness enables fast removal of the number plate holder.

Raymond Realty Sets A New Benchmark In Real Estate Sector In India

~Completes its maiden project in record period of 24 months ahead of RERA deadline~

Raymond Realty marked a momentous milestone to celebrate the completion of TenX habitat towers, the maiden project of the group’s real estate venture. The first three towers in the project have been completed 24 months ahead of RERA timelines. This aspirational project envisaged to elevate the benchmark of living standards in Thane was launched in 2019 and designed by renowned architect Hafeez Contractor. TenX Habitat are currently the tallest towers in Thane skyline of 42 floors comprising of 10 towers.

A first few buyers were handed over the keys to their exquisite flats by Gautam Hari Singhania, Chairman and Managing Director, Raymond Group, during the event. Speaking on the occasion he commented; “It is a very proud moment for us to have achieved this commendable feat in just three years of our operations that many established players have not been able to do so. Last year in the month of October, we made a commitment to deliver a part of our maiden project TEN X on 10th December 2022 and I am delighted that we lived up to our promise. We have set an industry benchmark by delivering 3 towers, 24 months ahead of RERA deadline and we were able to achieve this despite facing many headwinds like COVID, escalation in raw material prices among many others. Today, we are extremely delighted that Raymond Realty which is our new business has kept its promise to its customers that further enhances our core values of Trust, Quality and Excellence.

The project has been designed on principles of sustainability, modern architecture and contemporary design. Located in the heart of the city at Pokhran Road, the project offers access to social infrastructure such as Singhania Schools, hospital, malls, retail and connectivity with major arterial roads such as the Eastern Express Highway, Ghodbunder Road and Mumbai-Nashik Highway, while also celebrating a new way of living life that lets residents escape from the urban realm.

Harmohan Sahni, CEO, Raymond Realty commented; “Having taken on the onus to deliver a project of this size and scale amidst the backdrop of the pandemic was no easy feat. With a whole new team, labour crunch and the restrictions, we geared up to this challenge to create a landmark project which is first of its kind in the MMR region. At Raymond Realty, we constantly strive to create world class products that set new benchmarks in the industry.”

Last month, Raymond Realty topped the IndexTap Premier League Chart for Thane region. The group’s premiere real estate projects - The Address by GS and TenX Habitat - have bagged the first and the second position in Thane city region with 78 and 124 units sold worth Rs 201 crores and Rs 147 crores, respectively. This achievement stands in line with Raymond Realty showcasing a strong sales growth by three-fold to Rs 245 crores from Rs 81 crores compared with the previous year in the second quarter. The realty segment also reported a quarterly EBITDA margin of 25.8%.

https://www.raymondrealty.in/ten-x-habitat-thane/

About Raymond Limited

Raymond is India’s largest integrated worsted suiting manufacturer that offers end-to-end solutions for fabric and garmenting. Over the years, Raymond has been synonymous with quality, innovation and market leadership. It has some of the leading brands within its portfolio – ‘Raymond Ready to Wear’, ‘Park Avenue’, ‘ColorPlus’, ‘Parx’, ‘Raymond Made to Measure’ and Ethnix by Raymond amongst others. Raymond has one of the largest exclusive retail networks in the country with about 1,375 stores in more than 600 towns. The group has presence in engineering space engaged in precision engineered products with an expansive presence in national as well as international markets. Raymond forayed into realty sector through the launch of its maiden project TenX - an ‘aspirational district’ spread across 14 acres housing ~3,100 residential units and has recently launched a premium residential project – The Address by GS.

Raymond also has presence in FMCG sector through Raymond Consumer Care that offers wide range of products in men’s personal grooming category and personal hygiene. Having enjoyed the patronage of over a billion consumers, Raymond as a brand has been consistently delivering world class quality products to its consumers over the past nine decades. To know more, visit us today at www.raymond.in

About Raymond Realty

The Raymond Group entered the real estate space with Raymond Realty, a venture exclusively spearheaded by Gautam Hari Singhania. The same dedication to quality, minute details and absolute style that is the Group’s legacy, will now take a form in luxurious residential spaces. The fabric of choice this time is brick and mortar. They have woven into residences that offer the man-about-town and his family a complete lifestyle.

With the simple belief that the Indian consumers deserve more than what is being offered; Raymond Realty’s conviction is to Go Beyond all conventions in real estate. Introducing a new standard of living – one which pushes the bar on quality, design, comfort, convenience, technology and service to give today’s home buyer the kind of space they are genuinely proud to own. Built on the principle of ‘Go Beyond’ each project under Raymond Realty aims to re-imagine every expectation you have from your home by going the extra mile. Every home incorporates our virtues of excellence, style and a timeless appeal in creating modern living spaces like never before.

The numbers: Raymond’s real estate business showcased a strong sales growth by 3x to Rs 245 Cr from Rs 81 Cr in previous year in the quarter July-September 2022. The segment reported EBITDA margin of 25.8% for the quarter. Sustained home demand remained resilient with higher liquidity in the market and an increased customer confidence with our fast paced construction and committed delivery timelines. Overall, Ten X Habitat received 120 bookings in Q2FY23 resulting in total 2,186 units booked (~85% of total inventory launched) till September, 2022 with a booking value of Rs 2,210 Cr. The Address by GS premium residential project received 68 bookings resulting in total 349 bookings (~85% of total inventory launched) with a booking value of Rs 834 Cr

To know more, visit us here: https://www.raymondrealty.in/

Gurdeep Singh, CMD NTPC Wins S&P Platts Global CEO Of The Year Award

Mr. Gurdeep Singh, CMD NTPC has been bestowed with the CEO of the Year Award at the 24th Annual Platts Global Energy Awards held in New York for his outstanding contribution to the power sector.

The CEO of the Year demonstrates the ability to sustain their sector amid universal headwinds while undeniably supporting the employees who propel their organization into the future.

Mr. Singh is an alumnus of NIT Kurukshetra and IIM Ahmedabad and has undergone management and leadership training from Harvard and Oxford business schools.

In an illustrious career spanning, more than three and a half decades, he has held leadership positions with several national and multinational companies like PowerGen, CESC, AES, IDFC, GSECL, and DVC.

He is a member of IEA’s High Level advisory group on Coal in the Global Net Zero transition and also a member of the Clean Energy Ministerial H2I advisory group.

An accomplished business leader with expertise in building and managing businesses across the power sector value chain, Mr. Singh is leading NTPC’s transformational journey into a sustainable integrated energy company.

Mr. Singh embraces innovation and a people-centric sustainable approach to business. Under his leadership, NTPC has been consistently ranked as a ‘Best Employer’ internationally and also received awards and recognitions for its community-oriented innovative CSR initiatives and business sustainability.

Energy companies from 26 countries in Europe, Asia, and the Americas have been selected as finalists for the 24th Annual Platts Global Energy Awards.  Often described as "the Oscars of the energy industry," the Platts Global Energy Awards recognize corporate and individual innovation, leadership, and exemplary performance spanning the entire energy and chemicals complex.

Godrej & Boyce Strengthens India’s Goals Towards Energy Conservation With A Focus On Renewable Energy

~To promote Energy Conservation in India, Godrej Electricals & Electronics, a division of Godrej & Boyce has set a 30 per cent compound annual growth rate (CAGR) target for the renewable energy portfolio for the next three years.

~In India, Godrej Electricals & Electronics has electrified almost 16 lakh households spanning 20,000 villages and 56 metropolitan areas.

Godrej & Boyce, the flagship company of the Godrej Group, announced that its business Godrej Electricals & Electronics (E&E) is strengthening India’s energy sector with an emphasis on renewable energy. By 2030, India aims to have 500 GW of non-fossil energy capacity and cover 50% of its energy requirements using renewable energy.  Against this backdrop, the Energy Conservation (Amendment) Bill was tabled in Lok Sabha to lower India's carbon emissions by increasing the country's demand for renewable energy. Owing to this, Godrej Electricals & Electronics has set a 30% compound annual growth rate (CAGR) target for its renewable energy portfolio over the next three years.

In India, the adoption of renewable energy is expanding swiftly and will fundamentally alter the nation's electricity sector this decade. India's transition to a secure net-zero energy pathway is bolstered by three pillars: energy efficiency, electrification, and renewable energy. With the commitment towards energy efficiency, Godrej Electricals & Electronics is aiming for 50 MW to 100 MW solar projects per year. In the line of electrification, Godrej E&E Division’s Power Infrastructure Unit has commissioned more than 25 substations and 300 km of transmission lines of up to 400kV. The project has electrified around 16 lakh households covering 20,000 villages and 56 urban towns across India, in addition to installing millions of solar panels to generate clean power. Moreover, to encourage renewable energy usage in India, the business is currently working on an 85-megawatt (MW) ground-mounted solar project for a state genco, which includes developing the entire infrastructure for power evacuation.

Commenting on this, Raghavendra Mirji, Senior Vice President & Business Head, Godrej Electricals & Electronics, Godrej & Boyce says, “At Godrej & Boyce, we are committed to reimagining sustainability. Ensuring we have access to reliable, clean energy will help us realize that vision as we significantly aim to reduce our global carbon footprint. The renewable energy portfolio is one of the key development areas that we've identified in our strategic business plan. With a vision to promote Energy conservation in India, we are aiming to contribute to renewable energy and EHV infrastructure required for the Evacuation of Renewable Energy. We hope to expand our reach to smaller towns in India to improve the quality of power transmission for future generations.”

The Energy Conservation Bill has specified new targets for the carbon credit trading scheme and it requires consumers to meet a proportion of their energy needs from non-fossil sources. Godrej & Boyce provides a variety of equipment, materials, solutions, and services to drive efficient energy management throughout the industry value chain. Godrej Electricals & Electronics Division’s business unit MEP has also executed projects that have been awarded certifications for green and sustainable built environments from various authorities, including IGBC, LEED, GRIHA, and WELL. Further, Godrej Construction, another business of Godrej & Boyce, produces construction and recycled concrete materials. The AAC and Recycled Concrete blocks by the business have over 30% lower embodied carbon as compared to regular virgin concrete blocks. Due to their superior insulation properties, the blocks can contribute to lowering the energy requirement of structures to over 5%.