Based on the contest run by iQOO on their social platforms, it was found that most of the users were mispronouncing the brand name as ikku, eyekyun, IQ, IQ double O, etc.
The film was created in response to a contest run by iQOO on their social media platforms where they asked users to tell how they pronounce the brand name. Most of them mispronounced it as ikku, eye kyun, IQ, IQ-double-O, ICOOOH and more.
The film will be promoted across multiple social and digital platforms.
Link to the brand film: https://youtu.be/aOo_hH_X_z4
Speaking about the film, Mr. Nipun Marya, CEO, iQOO India, said, “We are excited to launch this brand pronunciation awareness film with the hope that we will build a stronger relationship and instill confidence in our consumers who are at the heart of our business.Through this, we intend to create a sense of community and cheerfulness around this common conundrum and hope that our customers will be able to proudly speak about our products and services with their family and friends.”
Not just this, iQOO has a surprise for its consumers embedded in the brand film. This brand film will be followed by another film where Vijay and Janhvi will be exclusively presenting and unboxing the upcoming flagship smartphone - iQOO 11, but with a hilarious twist. iQOO 11 is iQOO’s upcoming premium flagship smartphone that has globally been acclaimed for some World’s first powerful and performance-oriented features. The smartphone has already created a lot of hype in the Indian market and is expected to launch in India anytime soon.
Credits: Dentsu Creative
Senior Creative Director - Creative: Shray Chawla
Group Creative Director - Art: Giamaria Fernandes
Creative Team: Hazel Dalby, Aditya Kumar, Rishabh Kapoor, Anamika Thakur, Naman Khajanchi, Anant Seth
Art Team: Amey Chodankar, Kaustubh Bhalekar, Harshita Kalra
Strategy Team: Freya D'Souza, Arihant Chaturvedi
Client Solutions Team: Prashant Motwani, Ishan Rao, Akash Nihalani, Atharva Tagde, Neharika Puri, Vineesha Lobo, Shrushti Vora
Associate Vice President - Client Solutions: Upasana Naithani
Managing Partner: Ashit Chakravarty
Director (of the film): Nilay Singh
Producer: Viraj Gawas
Production House: Crazy Few Films
Client Team: Nidhi Bhuchar, Sanjay Pratyush, Tripti Goel, Upasana Saluja, Parth Gandhi
Photocaption: Film stars Vijay Devarakonda and Janhvi Kapoor bring iQOO’s story alive on screen .