Pan India Rental Demand Increased 29% YoY, Supply Declined 12.6% YoY; Magicbricks Rental Index Report Q3, 2022

* Pan-India average rents increased 5.2% QoQ; Bengaluru (7.3%), Mumbai (6.6%), Greater Noida (6.3%) and Hyderabad (5.2%) observed maximum increase

* While pan India rental demand decreased 3.9% QoQ, cities such as Greater Noida (37%), Noida (12.7%) and Gurugram (8.5%) witnessed QoQ growth

The Pan India rental housing availability declined 9.8% QoQ. Chennai, Hyderabad and Delhi witnessed the least QoQ fall of 1.9%, 4.8% and 5.2% respectively

Magicbricks Rental Index for Q3, 2022 reveals that the aggregate demand (searches) increased 29% YoY, while the cumulative availability (listings) declined 9.8% YoY. The report further observed that pan India, average rents increased 5.2% QoQ while aggregate demand (3.9%) and cumulative availability (9.8%) QoQ reduced across the 13 Indian cities mapped.

Source Magicbricks Research

Elaborating on the trends, Sudhir Pai, CEO, Magicbricks shared, “The Indian rental housing market recovered steadily during the first quarter of 2022, which was complemented by growth in the second quarter fueled by the gradual reopening of offices and educational institutions, and workforce returning to these cities. Hence in Q3, the rental demand declined marginally and available inventory reduced, thus stabilizing the rental housing market relative to the peak quarter of Q2’ 2022. With the effects of pandemic now waning, we can expect this normal cycle to persist henceforth.”

The report concludes that the availability of rental units are being affected by delay in delivery of under construction units and most available units are being bought as residences not investments.

Macro trends spotted from Magicbricks’ India Rental Housing Update Q3, 2022

Pan-India rental demand (searches) across the 13 cities declined 3.9% QoQ but increased 29% YoY.  Demand in Greater Noida (37%), Noida (12.7%) and Gurugram (8.5%) registered QoQ growth

Cumulative availability (listings) declined 9.8% QoQ. Supply in Chennai (1.9%), Hyderabad (4.8%) and Delhi (5.2%) witnessed least decline QoQ

Pan- India rents increased 5.2% QoQ, with Bengaluru (7.3%), Mumbai (6.6%), Greater Noida (6.3%), and Hyderabad (5.2%) observing maximum growth QoQ

Market-specific takeaways from Magicbricks’ Rental Housing Update Q3, 2022:

1. Bengaluru’s average rents increased 7.3% QoQ while demand (7.8%) and supply (12.6%) declined QoQ. There was a preference for semi-furnished 2 BHKs, constituting 52% of the total demand and 55% of the total supply.

2. In Chennai, 40% of tenants were interested in units within 500 – 1,000 sf. The average rent increased 2% QoQ, while demand for rental units declined 5.6% QoQ and there was a marginal dip of 1.9% QoQ in supply

3. Delhi's average rent increased 3.1% QoQ, demand registered a marginal decline of 2.6% QoQ, and the supply reduced 5.2% QoQ. The residential market was dominated by 2 BHKs and 3BHKs with an aggregate demand and supply share of 75%.

4. Average rent in Mumbai increased 6.6% QoQ while demand (5.1%) and supply (11.8%) declined QoQ. Tenants preferred smaller units (500-1,000 sf) which constituted 52% of demand and 44% of supply

5. In Noida, average rent increased 4.7% QoQ while aggregate demand increased 12.7% QoQ and supply reduced by 18.9% QoQ. Greater Noida witnessed an increase of 6.3% QoQ in average rent while residential demand increased 37% QoQ while the supply declined 14.7% QoQ with.

6. Average rent in Gurugram increased 5.2% QoQ, demand increased 8.5% QoQ while supply declined 13% QoQ. Homebuyers preferred medium-sized apartments, with demand for 3BHKs constituting 41%.

7. Average rent in Ahmedabad increased 2.3% QoQ with a decline of 8.9% QoQ in demand and 9.5% QoQ decline in supply of rental units. 2BHK and 3BHK units continue to hold a majority share in the market with a demand of 43% each.

8. Kolkata’s rental market was driven by demand for unfurnished properties (50%), indicating a preference for longer tenancies. Average rent in the city increased 1.9% QoQ while the rental demand declined 6.9% QoQ and the supply reduced by 7% QoQ.

9. Demand for rental properties in Hyderabad declined 5.4% QoQ while supply declined 4.8% QoQ. The 2BHK and 3BHK units continue to hold a majority share in the market with a demand of 45% and 43% respectively.

People Tree Advance Center For Cardiac Care Successfully Performs Minimally Invasive Transcatheter Mitral Valve Replacement

Fateel Rehman Ahmed Aloub (patient) underwent mitral valve surgery twice in 2010 and 2011. In 2011 his initial mitral valve was replaced with a bioprosthetic mitral valve.

Patient arrived at People Tree Hospitals with severe mitral regurgitation across his valve as the existing valve had degenerated. He came in frank cardiac failure with breathlessness, fluid collection in chest, abdomen and legs with a  BP of 80/50mm of Hg.The patient had chronic kidney disease, chronic liver disease, Splenomegaly,  Thrombocytopenia and bleeding Duodenal Ulcer. Many centers refused to operate the patient due to these comorbidities.

The patient was examined at People Tree Hospitals Advanced Center for Heart Care and determined that minimally invasive transcatheter mitral valve replacement: a state-of-the-art procedure that is very rarely performed nationwide was the only possible option.

Minimally invasive transcatheter mitral valve replacement is an innovative procedure in which a catheter is inserted through the main lower limb vein.  From there, the catheter is advanced into the right atrium and the interatrial septum is punctured to access the left atrium. The mitral valve is located between the left atrium and the left ventricle. The catheter goes through the surgical valve and the new valve is threaded onto the catheter. It is inflated with a balloon so it expands into position and starts working.

Following a thorough background check and preliminary lab analysis, the patient was found to be competent to undergo the procedure. After approving all the terms and conditions and explaining the risk, the patient underwent the procedure in the cath lab. After completion of the procedure, the patient was shifted to ICU in stable condition and was discharged after 5 days.

People Tree Hospitals is proud to say that it has successfully performed Minimally Invasive Transcatheter Mitral Valve Replacement, a rare and high end complex cardiac procedure. The People Tree Advance Center for Heart Care provides full spectrum of cardiac services under one roof. It is equipped with state-of-the-art CATHLAB and modular CARDIAC OT with 24*7 availability of cardiologists, cardiac surgeon and cardiac anesthetist capable of performing emergency angioplasties, pacemaker implantation, device closure of holes in the heart, peripheral angioplasties, Bypass Surgery, Open Heart Surgery, Valve Replacement, Thoracic Surgery, Congenital Heart surgery, minimally invasive(keyhole) cardiac surgery and so forth.

Dr Jothi S Neeraja, MD, CEO, People Tree Hospitals said, "I am proud to say that we have the most dedicated and passionate cardiac care team committed to saving lives! The team is well trained to perform all the advanced procedures with the latest technology. We are committed to solving cardiac problems and spreading awareness." .

Dr Prasad Bhat (Cardiologist), Dr Diwakar (Cardiologist), Dr Akshay  (Cardio Thoracic Surgeon), Dr Manjunath (Cardiologist), Dr Suma K Rao (Cardiac anesthetist and intensivist), participated in this procedure.

"Our patient is a 60-year-old man from Sudan who has undergone mitral valve replacement surgery twice, the last one 10 years ago. His biological valve had deteriorated so he was experiencing severe mitral regurgitation. Due to this, several symptoms appeared. He also had chronic kidney and liver disease with splenomegaly, low platelet count, and duodenal ulcer with fresh clots. He did not have the option of surgical mitral valve replacement as he had multiple comorbidities and a history of two mitral valve replacements. Surgeons at many centers refused to operate on him. So we decided to perform a novel transcatheter mitral valve replacement (TMVR). After a detailed evaluation, it was decided that he was suitable for TMVR. In this, a prosthetic valve was implanted in the mitral position through a lower venous access. A post-procedure echo showed a normally functioning valve without mitral regurgitation. The patient tolerated the procedure well. He has been on follow up and his kidney function has improved and he is symptom free now. This is one of the first few such procedures done in Karnataka," said cardiologist Dr Prasad B

Pepperfry Launches of 2 new Studios in Bangalore To Strengthen Omnichannel Consumer Engagement In Home And Living Spaces

Pepperfry, the leading ecommerce furniture and home goods company, announced the launch of 2 new Studios in Bangalore, Karnataka. The offline expansion is in line with the company’s aim to penetrate into niche markets and strengthen its omnichannel consumer engagement in home and living space in India. Pepperfry’s studio footprint currently spans across 100+ cities with 200+ studios in the country.

Pepperfry Studios have transformed the furniture retail landscape in India. The company’s omnichannel strategy is driven by expansion of FOFO studios across the country and it currently works with 100 plus unique partners. The two new studios launched in partnership with Vishnuz Enterprises & Little Boy Enterprise, are situated at prime locations in Nagarbhavi and Koramangala, in Bangalore, spanning across the carpet area of 1,056sq. ft and 1,005sq. ft respectively. They offer customers a first-hand experience of an infinite catalogue of furniture and home products. Customers will get specialized design advice from the company’s interior design consultants. The studios at Bangalore aim at providing a personalized shopping experience tailored to the unique needs of home and living customers in Bangalore.

Speaking of the launch Amruta Gupta, Business Head - Franchising and Alliances, Pepperfry said, “We are delighted to launch our new Studios in Bangalore in partnership with Vishnuz Enterprises & Little Boy Enterprise Owning a Pepperfry franchise is an entrepreneurial success, and we aim to reach consumers beyond the larger catchment areas of metropolitan and tier 1 cities. Our franchise partners include a mix of successful businesses, women entrepreneurs, ex-army officials and first-time entrepreneurs. Today a large part of our Pepperfry customer interactions leverage AR and virtual product interactions. With our mission to spark a feeling called home across the world, we endeavor to consistently deliver great customer service.”

Pallavi Jayakanth,Vishnuz Enterprises,(Owner of Nagarbhavi Franchise Studio), said, “We have been in partnership with Pepperfry since 2022, when we launched our first Franchisee Studio with them in Vizag. This our 2nd Franchisee Studio with Pepperfry and we are happy to partner with India’s leading home and furniture marketplace. Pepperfry has pioneered a truly differentiated omnichannel business and we are glad to join them in their journey to create the largest omnichannel home and furniture business.”

Duraiswamy Kamalraj, Little Boy Enterprise ,(Owner of Koramangala Franchise Studio),said, “We have been in partnership with Pepperfry since 2021, when we launched our first Franchisee Studio with them in Vizag. This our 2nd Franchisee Studio with Pepperfry and we are happy to partner with India’s leading home and furniture marketplace. Pepperfry has pioneered a truly differentiated omnichannel business and we are glad to join them in their journey to create the largest omnichannel home and furniture business

Launched in 2017, Pepperfry franchise business model offers order fulfillment and after sales service by Pepperfry, support on studio design, launch & set up, operational guidance, marketing, and promotions. Pepperfry partners with local entrepreneurs who are aware of the hyperlocal demand cycles and trends. Pepperfry launches about 8-9 franchisees every month.

Pepperfry Accelerator Program was crafted in the year 2021 to expand Pepperfry’s offline footprint. The big differentiator of this program is the Capex required by franchise partners which starts with INR 15 lakhs. This model is based on 100% price parity and does not require the partner to hold product inventory, making it a mutually beneficial business association.

Upgrade Kitchen With Innovative Products From TTK Prestige At Special Festive Campaign, Shubhutsav 2022

To celebrate the festive season, TTK Prestige is delighted to announce the launch of 'Shubhutsav', a special campaign that runs till 30th November, 2022.  Consumers can avail massive discounts and free gifts while shopping for TTK Prestige products. This campaign brings exciting offers and great discounts like never before with additional free gifts to make the offers even more attractive.  Consumers can save money whilst still shopping at TTK Prestige during the festive period. 

Mr. Dinesh Garg, Executive Vice President – Sales & Marketing, TTK Prestige Ltd. said, “At TTK Prestige, we’ve observed that brands that offer Innovative Products are well rewarded by loyal consumers. Our mission is to bring the most innovative and feature-rich products to Indian households at great value. Shubhutsav offers benefits upto 58% to our customers. We expect a robust season ahead and look forward to our valuable consumers availing the exciting and interesting offers.

Exclusive offers and discounts for Shubhutsav 2022

This year’s Shubhutsav offers are even more delightful and exciting than last year with TTK Prestige offering incredible discounts across all their product categories. Consumers can avail of special discounts ranging from 15% to 45% on many products like pressure cookers, cookware, gas stoves, mixer grinders, chimneys and various small appliances. 

Consumers can upgrade their kitchen this season by adding the innovative and modular Flip-on 5L Pressure Cooker (1U) with one hand operation, which comes with a 15 percent discount and a free Omega Deluxe Granite Tawa 25 cm (1U) worth INR 1180 free, giving a massive benefit of 37 percent to the consumer. 

To ease the process of cleaning the stove after cooking, TTK Prestige’s Svachh Duo 3 burner Gas Stove (1U) with superior toughened glass and easy Lift & Clean design is the best purchase. For Shubhutsav, this must-have product is available at a 25 percent discount, along with the popular 3L Stainless Steel Pressure Cooker (1U) worth INR 2390 free, giving a massive benefit of 46 percent to the consumer.  

Consumers can avail an exciting offer on the powerful 1000W motor Endura Mixer Grinder (1U) which is available only during the festival at a 30 percent discount Along with this, they can get the popular 3L Stainless Steel Pressure Cooker (1U) worth INR 2390 free, giving a massive benefit of 51 percent to the consumer.

The Induction Cooktop 3.1 V3 (2000W) (1U) with an innovative whistle counter and Indian menu options is available at a fabulous discount of 30 percent.  Along with this consumers also get a free Omega Deluxe Granite Non Stick Fry Pan 24 cm (1U) worth INR 1,220 free, giving a massive benefit of 50 percent to the consumer. 

The Typhoon 11 vacuum cleaner that retails for INR 7,995 is available at a never before price of INR 4,295 at a discount of 46 percent. 

TTK Prestige has made a place in the kitchens of India with their superior collection of innovative kitchen appliances and cookware. In addition to their range of feature-rich, durable, high performance and affordable products, their timely and responsive after-sales service makes TTK Prestige one of India’s most trusted and loved brands. The company is always at the forefront of understanding customer requirements and bringing to them durable products with new and unique features. Sturdy, affordable and perfectly designed – every product of TTK Prestige is created lovingly and with great care. 

About TTK Prestige (www.ttkprestige.com)

TTK Prestige Limited is part of TTK Group. Over the past six decades TTK Prestige Limited, has emerged as India’s largest kitchen appliances company catering to the needs of homemakers in the country. Every Prestige brand product is built on the pillars of safety, innovation, durability and trust, making the brand the first choice in millions of homes. In April 2016, TTK Prestige launched ‘Prestige Clean Home’ a range of innovative home cleaning solutions.  The company also bought UK based Horwood Homewares in the same month and launched Judge Brand in India in August 2017.

Biopharmaceutical Company Achieves Contract Management Transformation Goals With Icertis Contract Intelligence

Icertis, the contract intelligence company that pushes the boundaries of what’s possible with contract lifecycle management (CLM), today announced that Ferring Pharmaceuticals’ contract management process transformation has enabled its legal teams in Denmark, Switzerland, U.S., and other countries, to handle increasing volumes of agreements, reduce contract cycle times, improve compliance with company policies, and generate data for continuous improvement of the contracting process.

Since implementing the Icertis Contract Intelligence (ICI) platform across multiple regions in November 2020, as a key component of its new contract process, Ferring has realized:

A standardized, automated contracting process across multiple sites, enabling self-service creation of more than 50 percent of agreements;

80 percent reduction in the most commonly used contract templates;

30 percent decrease in buy-side contract turnaround timeframes; and

70 percent increase in contracts executed via e-signature due to integration of ICI with an e-signature tool.

Contracts govern every dollar in and out of an enterprise, touching every department, system, and network. To compete and win, companies should achieve enterprise-wide transparency and agility by leveraging the critical business information in their contracts. Icertis transforms this information into structured data and connects it with sourcing, CRM, and ERP systems to deliver advanced insights, automation, and contract creation capabilities. With ICI, global research-driven, specialty biopharmaceutical group Ferring Pharmaceuticals, as well as other innovators, can ensure the intent of every contract is correctly memorialized and fully realized.

With the Icertis Contract Intelligence platform implemented across its major sites, Ferring has gained an enterprise-wide centralized source for its commercial agreements. The company’s users benefit from AI-assisted contract digitization that provides an easily accessible and searchable repository for future contracting reference, clearly defined and automated processes—including automated expiry and approval alerts that help prevent non-compliance—and end-to-end visibility over contract life cycles.

“Through a combination of a major overhaul of our contracting processes while implementing Icertis Contract Intelligence, Ferring has realized substantial efficiencies, such as streamlining our existing, piecemeal library of more than 200 templates to 36, covering 22 primary contract types,” said Sheila Dusseau, Head of Global Legal Operations, Ferring Pharmaceuticals. “With ICI, users across regions and functions are creating contracts in our system, increasing agility and productivity, while also reducing risk.”

“Every ICI user, from an R&D lab manager to a marketing officer, can create a contract with guided workflows that ensure controls are in place. Having a single, self-service, automated contract management system eliminates ‘shadow processes’ behind the scenes and enables our lawyers to focus on matters that advance our mission of helping people build families and live better lives,” added Ms. Dusseau.

“Icertis is a leading part of the Legal Tech disruption that is now well-advanced,” said Curt McDaniel, Chief Legal Officer for Ferring. “Icertis, combined with other changes in the global legal services market, enables us to speed up our contracting process and minimize the involvement of our internal legal team, which allow us to focus our deep legal expertise where it is most needed. And the data Icertis provides helps us continuously improve our process.”

Many of the world’s top pharmaceutical and healthcare organizations use Icertis solutions to address their most pressing issues related to contract data. Read more here about how Icertis supports these industry-leading organizations. 

About Icertis

With unmatched technology and category-defining innovation, Icertis pushes the boundaries of what’s possible with contract lifecycle management (CLM). The AI-powered, analyst-validated Icertis Contract Intelligence (ICI) platform turns contracts from static documents into strategic advantages by structuring and connecting the critical contract information that defines how an organization runs. Today, the world’s most iconic brands and disruptive innovators trust Icertis to govern the rights and commitments in their ten million+ contracts worth more than $1 trillion in 40+ languages and 90+ countries.

Sprint With NVMe-oFTM And Usher Into The Zettabyte Era

By Jaganathan Chelliah, Senior Director - Marketing, India & Middle East and Africa, TIA, Western Digital

Our world has become increasingly digital and has ushered us into the zettabyte era.

Today, businesses are rethinking data strategies to deal with its perpetual growth and how to capture, preserve, access, and transform data into meaningful insights.  When it comes to data storage infrastructure, NVMeTM can have a profound impact on businesses and what they can do with data, particularly fast data for real-time analytics.

What is NVMe? NVMe (Non-Volatile Memory Express) is a storage access and transport protocol for flash and next-generation solid-state drives (SSDs), which brings many advantages compared to legacy protocols like SAS or SATA. In addition to accelerating existing applications that require high performance, it also enables new applications and capabilities for real-time workload processing in the data center and at the edge. NVMe protocol stands out in the highly demanding enterprise, cloud, and edge data ecosystems.

Here are four reasons why it is time for businesses to take advantage of NVMe.

It Allows you to Sprint

NVMe is a highly scalable storage protocol. It is a relatively new, feature-rich protocol, directly connected to a CPU via the PCI Express (PCIe®) bus, which supports tens of thousands of parallel command queues and is therefore much faster than the traditional interface protocol. For example, a PCIe Gen 4.0 link can offer a transfer speed of more than 4x that of the SATA interface. In business use cases where real-time customer interaction or real-time data extraction and processing is required, such as in banking and commerce industries where even a fraction of a second matters, NVMe SSDs are the go-to solution.

NVMe-over-Fabrics (NVMe-oF) extends NVMe Performance Outside the Server

To benefit from the speed of NVMe, SSDs need to sit on the PCIe bus, close to the processors, or they need to be locally attached. The PCIe bus cannot be extended outside the server, therefore, while each server can be individually accelerated, it cannot be easily shared between hosts. However, the NVMe protocol is not limited to simply connecting flash drives; It may also be used as a networking protocol. When used in this context, a “fabric” enables any-to-any connections among elements. This is to distinguish it from a network, which may restrict the connections possible among the attached elements. NVMe-oF is enabling organizations to create a very high-performance storage network with low latencies that rival direct attached storage (DAS). As a result, flash devices can be shared, when needed, among servers.

3. Faster or Less Expensive – Pick Two

SSD-based storage platforms, or JBOFs (just a bunch of flash), with NVMe-oF technology, extend the high performance of NVMe flash to shared storage and cost-effectively support significantly higher performance-intensive workloads. For example, Western Digital’s OpenFlex®TM Data24 NVMe-oF storage platform provides low-latency sharing of NVMe SSDs over a high-performance Ethernet fabric to deliver similar performance to locally attached NVMe SSDs. NVMe-oF allows storage to be disaggregated from compute to make that storage widely available to multiple applications and servers. By enabling applications to share a common pool of storage capacity, data can be easily shared between applications, or needed capacity can be allocated specifically to an application to respond to the application’s needs.

4. The Future of Data Infrastructure: High Composability

Composable infrastructure is a new architectural approach that uses NVMe-oF to dramatically improve compute and storage utilization, performance, and agility in the data center. With the exponential growth in data, along with the increasing diversity of workflows and demands on IT infrastructure, organizations need to increase speed, agility, and time-to-value for their customers. Emerging as a solution for this, composable disaggregated infrastructure is a new architectural approach for better resource utilization.

ZEE 24 Ghanta’s Durga Puja Campaign Successfully Ignites The Festive Spirit Among Devotees

Zee 24 Ghanta, the leading news channel that ensures most credible breaking news, successfully hit a sweet spot, bringing in the festive spirit among devotees. While creating a strong brand presence during the festival across West Bengal, the channel ensured highest visibility for its advertisers, the campaign was further amplified through different media platforms (i.e. TV, Social media & Radio).

The Durga Puja campaign comprised two parts - SHARAD ANANYA and MAHAPUJO, with the right blend of unique content, extensive coverage, and branding integrations. SHARAD ANANYA consisted of TV programs on fashion, cooking, pujor adda, festive engagement activities planned by the RWA members apart from regular Puja news bulletins and the MAHAPUJO consisted of end-to-end on-ground coverage, branding & Puja Competition. Overall, it successfully reached 250 + community Pujas in Kolkata & 220+ District Pujas wherein high visibility branding was done in the form of banners & pillars mostly. Famous personalities like Abir Chatterjee, Paoli Dam, Tanushree Chakraborty, Arjun Chakraborty, Eshaa Saha, Gaurab Chakraborty, Riddhima Ghosh, Anindya Chatterjee, Sauraseni Mitra & many others supported the 60-days-programming and on-ground activations.

Brand integrations were done for Shree Hari, Pran, Kesh King, Tata Structura, Tata Tiscon, Mother Diary, Greenply, DishTv. Zee 24 Ghanta conducted the Puja Parikrama (competition) wherein it roped in a team of celebs & esteemed partners as judges to the top 10 Pandals & Apartments of Kolkata. Additionally, celebrities also shared their ‘sweet memories’ associated with Durga Puja in the special vignettes created for Mother Diary. Also, Kesh King, Shree Hari, Pran gave away product hampers to the celebrities at the various shows of Pujor Adda, which were seamlessly integrated into the episodes, while Tata Structura gratified the Puja with the best theme/ structure & Tata Tiscon awarded the best community, apartment & district puja.  Greenply created a zero-emission care space at the ZEE 24 Ghanta owned pandal, where they offered care to the elderly visiting the pandal. They also teamed up with ZEE 24 Ghanta and awarded the most Éco Friendly Pandal, as they used jute for the construction. The ZEE 24 Ghanta studio was exclusively branded by Greenply as well.

The brands that partnered with the channel for the Durga Puja property were: Toptech TMT, Sister Nivedita University, IIHM, MEGHBELA BROADBAND, Saha Textile, Mother Diary Dear Lotteries, SBI, ORNAZONE.COM Jewellery Mall by Shree Hari, Cradle fertility Centre, Kesh King Ayurvedic Oil, PRAN POTATA SPICY BISCUIT, Annapurna Ghee for the Sharad Ananya property while Tata Tiscon, Sturdflex, Stox Gurukul, Tata Structura, Greenply, Cycle Rhythm Agarbatti & ITC came on board for the Mahapujo property exclusively.

Speaking on this, Zee24 Ghanta CBO Joy Chakraborthy said, “Durga Puja marks the homecoming of goddess Durga and is the biggest festival in Kolkata. With the Durga Puja coverage of 2022, Zee 24 Ghanta team has solidified its leadership position through content that resonates with the people of Bengal. For the trade industry as well, this time through collaborative advertising and various innovations & integrations we have tried to offer something unique to the fraternity other than vanilla advertising. I'm glad to say it has all worked out well and I thank our sponsors for this support. "