4ever Bold: The Exclusive BMW X4 ‘50 Jahre M Edition’ Launched In Indian Market

* Distinguished aura: Exclusive high-gloss black design elements and 50 Jahre M badging.

* Heightened luxury: Stunning presence and sporty interiors.

* Powerful performance: ‘Best-In-Segment’ engine output.

* Attractive design upgrade with ‘Motorsport’ and ‘Carbon’ Accessories Pack.

* #BMWM #50YearsOfBMWM #50JahreBMWM #WeAreM

Celebrating the 50th anniversary of the iconic BMW M GmbH, BMW India has launched an exclusive ‘50 Jahre M Edition’ of the BMW X4 in India today.

Locally produced at BMW Group Plant Chennai, the BMW X4 M Sport Black Edition comes in both petrol and diesel variants. The X4 is available as an exclusive ‘50 Jahre M Edition’ in limited numbers and can be booked exclusively online. Designed with a focus on dynamics, it’s tailored to suit the needs of motorsport enthusiasts.

BMW India had recently announced that it will launch 10 exclusive ‘50 Jahre M Editions’ to celebrate the M sub-brand that stands for high-performance adrenaline gushing cars.

The BMW X4 popularised the distinctive Sports Activity Coupe that embodies luxury and performance. BMW’s Sheer Driving Pleasure coupled with the sleek coupe design of the X4 offers an ultimate package. It continues to set the standard in its segment with an attractive profile with multiple technology features. Its forever bold persona makes a statement that’s impossible to forget.

The limited edition is available at an attractive ex-showroom price of -

BMW X4 30i M Sport 50 Jahre M Edition           :           INR 72,90,000

BMW X4 30d M Sport 50 Jahre M Edition          :           INR 74,90,000

*Price prevailing at the time of invoicing will be applicable. Ex-showroom prices inclusive of GST (incl. compensation cess) as applicable but excludes Road Tax, Tax Collected at Source (TCS), GST on Tax collected at source, RTO statutory taxes/fees, other local tax cess levies and insurance. Price and options are subject to change without prior notice. For further information, please contact the local authorised BMW Dealer.

The BMW X4 ‘50 Jahre M Edition’.

The distinctive sports activity coupe design of the new BMW X4 is a guaranteed head turner. The exterior reinforces the off-road look and sportiness. Sitting proudly above the BMW Kidney Grille is the iconic M Emblem along with ‘50 Years of M’ door projector inspired by the classic ‘BMW Motorsport’ logo. Visually distinct from the conventional BMW emblem, it signals passion for racing and for the roots of the BMW M brand.

The distinctive BMW mesh kidney grille has all-black mesh-inserts and frame finished in ‘M High Gloss Shadow line’. Adaptive LED Headlamps are now 10mm slimmer and flatter, creating a more focused face. They are designed in M Shadow line with black accents and have Matrix function as standard. Moving below, the front apron conveys power through the M Aerodynamic package which features components in body color in front / rear apron and side sill covers. The side profile is tremendously athletic and sporty. A visual black frame is created around the coupe-style windows with M High Gloss Shadow line. It extends from window recess cover, along the guide rail, mid pillars, to the base of the side-view mirrors and finally the roof rail. The bumper is done up in dark shadow metallic color with new anvil-shaped inlays in high gloss black and vertically arranged reflectors. The enormous width of the car is emphasized through two-part wrap-around LED rear taillights, a large automatic tailgate and wide free-form tailpipe in black color.

Another exclusive feature that enhances the sporting appeal is the 20" 699 M Jet Black alloys with M Sport Brake Callipers in Red High Gloss. The car is available in Black Sapphire and M Brooklyn Grey metallic paintworks. They are paired with Leather Vernasca upholstery with ‘Black’ decor stitching. M interior trim Aluminum Rhombicle dark with highlight trim finisher in Pearl Chrome is standard.

Customers can add sporting character to every detail with an optional M Accessories Package. The Motorsport Package gives the car a 360 makeover by providing accessories for both interior and exterior. The package includes M Performance Rear Spoiler in Matt Black, Tail fins in black in Gloss, Gear Knob in Carbon Fibre & Key fob in alacantara & Carbon Fibre. Carbon Package is for the enthusiast who wants to turn heads when on the road. It can further enhance the sporty character of the car as all the accessories are in carbon fibre material such as kidney grille, rear spoiler, mirror caps etc.

The interior boasts an exceptional level of comfort and functionality in a new sporty ambience. Together with an elevated seat position and generous proportions, it ensures first-class comfort. The interior has clearly structured surfaces and an ergonomically impeccable cockpit design that ensures the driver’s focus remains one hundred per cent on the intense driving experience. Driver and front passenger enjoy the superior flair of a premium SAC with Sports Seats which impress with numerous electrical adjustment options and memory function. Rear passengers can tilt the seats backwards by up to 9? for added comfort. The modern design of the centre console, instrument panel in Sensatec, usage of M headliner anthracite and galvanic embellisher adds to the cabin’s premiumness. M leather steering wheel with ‘Walknappa’ black with black stitching and M logo spells exclusivity. 

A relaxed and harmonious lounge atmosphere is created thanks to a large electrically operated Panorama sunroof. Ambient Lighting with six selectable light designs creates an atmosphere for every mood. Welcome Light Carpet, projected from the side sill, welcomes passengers in glamorous style. Features such as electroplated controls and 3-zone automatic climate control with extended options add to the overall luxurious feel. The boot has a capacity of 525 litres and can be expanded further to 1,430 litres by folding down the 40/20/40 split rear seat backrest.

The innovative petrol and diesel engines from the BMW EfficientDynamics family offer considerably more spirited power delivery as well as spontaneous responsiveness even at low engine speeds. Thanks to their unrivalled BMW TwinPower Turbo technology, they meld maximum power with exemplary efficiency. The three-litre six-cylinder diesel engine of the BMW X4 xDrive30d produces an output of 265 hp and a maximum torque of 620 Nm at 2,000 – 2,500 rpm, driving power to all four wheels. The car accelerates from 0 -100 km / hr in just 5.8 seconds. The two-litre four-cylinder petrol engine of BMW X4 xDrive30i produces an output of 252 hp and maximum torque of 350 Nm at 1,450 –4,800 rpm. The car accelerates from 0 -100 km / hr in just 6.6 seconds.

The 8-speed Steptronic Automatic Transmission performs smooth, almost imperceptible gear shifts. At any time, in any gear, the transmission collaborates perfectly with the engine, enabling it to develop its full power and efficiency. For even greater driving pleasure, the 8-speed Steptronic Sport transmission is available with steering wheel paddle shifters.

BMW xDrive, an intelligent all-wheel-drive system, monitors the driving situation constantly and is quick to respond. The compact, low-weight and efficient all-wheel-drive system distributes the engine’s power between the front and rear axle exactly to suit the driving situation and the surface. Electronically controlled ‘Automatic Differential Brakes/Locks (ADB-X)’, extended ‘Dynamic Traction Control (DTC)’, Hill Start Assist and Hill Descent Control help to conquer every terrain. Adaptive Suspension makes it possible to adjust the damper characteristics to suit any given driving situation, increasing comfort and driving dynamics.

A host of BMW ConnectedDrive technologies continue to break the innovation barrier in automotive industry. The modern cockpit concept BMW Live Cockpit Professional includes 3D Navigation, a 12.3-inch digital information display behind the steering wheel, a 12.3-inch Control Display and BMW Head-up Display. The occupants can operate a number of car functions simply by speaking to their BMW Virtual Assistant. Hands do the talking with BMW Gesture Control that recognizes six pre-defined hand movements for control of a number of functions. Wireless Apple CarPlay® / Android Auto ensure seamless smartphone connection with the car to access several functions. Harman Kardon Surround Sound System with 16 speakers conjures an engrossing treat for the ears.

The spread of driver assistance systems is more extensive than ever. Parking Assistant with Rear View Camera makes parking in tight spots easier. The Reversing Assistant provides unmatched support in reversing out of a parking spot or through narrow driveways.

BMW EfficientDynamics includes features such as 8-speed Steptronic Sport Automatic Transmission, Auto Start-Stop, Brake-Energy Regeneration, Electronic Power Steering, 50:50 Weight Distribution and ECO PRO mode in Driving Experience Control. BMW Safety technologies include six airbags, Attentiveness Assistance, Anti-lock Braking System (ABS) with Brake Assist, Dynamic Stability Control (DSC) including Dynamic Traction Control (DTC) and Electronic Differential Lock Control (EDLC), Cornering Brake Control (CBC), electric parking brake with auto hold, side-impact protection, electronic vehicle immobilizer and crash sensors, ISOFIX child seat mounting and emergency spare wheel.

BMW EfficientDynamics doubles ‘Sheer Driving Pleasure’ with features such as Auto Start-Stop, ECO PRO mode, Brake-Energy Regeneration, Electronic Power Steering, 50:50 Weight Distribution and many other innovative technologies. Using the Driving Experience Control switch, driver is able to choose between different driving modes (ECOPRO, COMFORT, SPORT/ SPORT+) to suit diverse driving conditions.

The BMW X4 features cutting-edge safety technologies. It provides optimal support in any situation with six airbags, Attentiveness Assistance, Dynamic Stability Control (DSC) including Cornering Brake Control (CBC), electric parking brake with auto hold, side-impact protection, electronic vehicle immobilizer and crash sensor, ISOFIX child seat mounting and integrated emergency spare wheel under the load floor.

Atlassian To Hire Over 1,500 Employees By End Of FY24 As It Doubles Down On Its Commitment To India

* The recruitment drive will target talent Pan-India allowing prospective employees to work from the home, office or a combination of both

Atlassian Corporation Plc (NASDAQ:TEAM), a leading provider of team collaboration and productivity software and the maker of Jira, Confluence, Bitbucket and Trello products, announced its plans to grow its India team to over 3,000 by the end of FY24 as part of a major recruitment drive as the organisation reinforces its commitment to the India market. 

The 20-year-old company, which established its local presence in India in 2018, employs more than 1,400 Atlassians at its world-class R&D centre in Bengaluru. To help support its plans to scale locally, the hiring will have a strong R&D focus, with roles across engineering, product and design, among others. 

Atlassian employs some of the brightest and most talented people from across India, providing them with various opportunities to grow. Employees work on some of the company's most innovative and cutting-edge technology in an environment that fosters an open work culture and favours learning and development. Some of its global marquee clients include Bank of America, Redfin, NASA, Verizon and Dropbox. In India, its customers include Ola Cabs, Reliance, Walmart Labs, and Flipkart, among others. 

As part of its ambitious growth plans, the company has set a long-term growth goal of becoming a $10 billion business, alongside a hiring goal to grow its global workforce to over 25,000 by FY26. To achieve this, the three growth markets that the company is doubling down on are - agile and DevOps, ITSM, and work management. Atlassian has a history of making bold, long-term bets - and achieving them. In 2011, the company set a goal to reach $1B by 2020 - and it achieved this 30% growth in nine years. 

With the recent emergence of remote and hybrid work models, Atlassian introduced Team Anywhere back in 2020 – a flexible work policy, which gives employees the choice to work from home, the office, or a combination of both - essentially employees get to choose what works best for them based on their work and lifestyle. This has opened up the organisation’s ability to hire across the country, and those that can’t or don’t want to be in Bangalore or commute to an office every day don’t need to. In fact, 51% of Indian employees live 2+ hours from an office. 

On the role India plays in the success of the company, Mike Cannon-Brookes, co-founder and co-CEO, Atlassian said, “India’s tech talent is world-class, and we want to hire the smartest technical minds across the country. Since opening locally in 2018, India has become home to our fastest-growing R&D site globally, and our doors are now open to talent across all of India. Our engineers are working on hard problems, and significant products for our overall strategy - it's a true R&D hub for us.” 

Dinesh Ajmera, Site Lead India, Atlassian says, “I have witnessed the incredible growth of Atlassian in India first-hand and I’m excited to be part of our next growth journey. Atlassian’s ambitions reflect its long-term view of becoming a 100-year company, where talent, innovation, and passion converge. As we rapidly grow in India, we want to hire bright and talented individuals who are excited to contribute to our goals; who value an open culture where everyone’s voice is heard; and who want to build products that continue to change how the world works.” 

Situated in the heart of Bengaluru city, Atlassian's new office is located in Sunriver Building, Embassy Golf-Links Business Park. The primary themes running through this freshly designed space are teamwork and collaboration - with the entire office designed to encourage people to work together in order to inspire new and innovative ideas.  

Atlassian has been named a ‘Best Place to Work’ by Great Place to Work Institute in every market where it has a presence, and in 2021, it was ranked in the top ‘25 World’s Best Workplaces’. Locally, it has been voted as one of ‘India's Best Companies to Work For' for the second consecutive year in 2022, and was also recognised as one of ‘India’s Best Workplaces for Women’ by the Great Place to Work Institute. 

About Atlassian 

Atlassian unleashes the potential of every team. Our team collaboration and productivity software helps teams organize, discuss, and complete shared work. Teams at more than 242,000 customers, across large and small organizations - including Bank of America, Redfin, NASA, Verizon, and Dropbox - use Atlassian’s project tracking, content creation and sharing, and service management products to work better together and deliver quality results on time. Learn more about our products, including Jira Software, Confluence, Jira Service Management, Trello, Bitbucket, and Jira Align at https://atlassian.com/. 

Covishield Vaccine Is Not Detrimental To Male Fertility Potential

* For the first time, in a pilot study, a team of Indian fertility experts at Kasturba Medical College, Manipal, looked into changes in sperm quality in men who received CovishieldTM vaccines.

* Research was published on 5th September 2022 in the official journal of UK-based Society for Reproduction and Fertility.

* Semen quality such as sperm number, motility characteristics, and structure (morphology) which are required to establish a successful pregnancy in partners were not impacted by Covishield vaccine.

* None of the subjects who received the vaccines developed abnormalities such as azoospermia (complete absence of sperm), asthenozoospermia (lack of motility) or teratozoospermia (structural defects).

A team of Indian fertility researchers at Kasturba Medical College, Manipal who looked into changes in sperm quality in vaccinated individuals found that their fertility was unaffected.  

Concern about fertility impairment after vaccination is one of the reasons for vaccine hesitancy in the population. Some men have delayed taking the COVID vaccine thinking that it would have a negative impact on their fertility and the quality of their sperm.

The research team managed to recruit 53 men who provided semen samples prior to receiving the first dose of their vaccine, after observing 2 to 7 days of abstinence. After about two months of vaccination, sperm quality was again assessed. Those who had tested positive for COVID-19 or had symptoms of the same were not included in the study. The study was reported in the official journal of UK-based Society for Reproduction and Fertility.

Of the 53 subjects who received two doses of vaccine, about half of them had semen quality below the WHO recommended value prior to vaccination which did not alter significantly post-vaccination. No significant changes in the semen characteristics were observed between baseline and follow-up samples in men who received two doses of the vaccine.

Speaking about the study Lt. Gen. (Dr) M.D Venkatesh, Vice Chancellor of Manipal Academy of Higher Education said “This is a significant step forward towards reassuring the safety of COVID vaccines which is commonly used in India. It will help in dispelling any myths associated and remove any apprehensions men may have regarding the vaccine safety”

Professor Sharath Rao, the Dean of Kasturba Medical College echoed the sentiments saying “It is obviously a wise option to get vaccinated than suffer from the complications of a COVID-19 infection. A study like this can help in reassuring people and remove any doubts they may have on whether to get vaccinated’’

“Our initial observation has demonstrated that Covishield is not detrimental to sperm fertility potential. Importantly, no true semen abnormalities such as azoospermia (complete lack of sperm), absolute asthenozoospermia (loss of motility), and teratozoospermia (altered sperm structure) were found even in a single study subject who received the vaccine’’ said Professor Satish Adiga, who lead the team that included Huidrom Yaiphaba Meitei, Shubhashree Uppangala, Vani Lakshmi and Guruprasad Kalthur. 

“Myths and unproven reports on potentially damaging effects of Covid vaccinations on male fertility have spread globally and generated fears and hesitance to accept vaccinations. It is of utmost importance that valid clinical studies are available to generate evidence-based data on site effects of the vaccines. This study is the first to report clinical outcomes on sperm parameters in men before and after receiving Covishield vaccine. The results highlight no negative effect and no reason for concern. The study presents a milestone to disprove that vaccinations have negative impact on male fertility” said Professor Stefan Schlatt, a member of WHO team which formulated the guidelines for semen analysis and the Director of the Centre of Reproductive Medicine and Andrology in Germany.

“This study provides prima facie evidence that vaccines against COVID19 do not adversely affect the semen quality. The study is really important, especially in the Indian context and also in terms of generating much-needed evidence to demonstrate that non-mRNA-based vaccines are also safe as these vaccines don’t adversely affect the reproductive potential of men.  This evidence should dispel any fears among those men who are still hesitant to get vaccinated” said Dr Geetanjali Sachdeva, Director of NIRRCH, which is the top organization for research in reproductive and child health of Indian Council for Medical Research (ICMR).

Great Learning To Host A Webinar On “Upskilling With Full Stack Development And Career Opportunities " On Sept 9, 2022

Great Learning, a leading global edtech company for higher and professional education is hosting a webinar for working professionals and fresh graduates who want to broaden their horizons in Full Stack Development . The webinar will provide insights on full stack development as a domain and also how to advance career in the domain. This engaging live session will be followed by a Q/A round with Dr. Narayana D (Senior Faculty, Academics - Great Learning); where the speaker will further discuss career paths, types of jobs in Full Stack Development, and key skills required to crack them. And last but not the least, the session will throw light on  how the Advanced Certificate Program in Full Stack Software Development offered by E&ICT Academy, IIT Roorkee and Great Learning can help advance your career.

This session will be conducted from 7:00pm IST, on September 09, 2022.

Registration Link for the Webinar (Free) - https://bit.ly/3RG2geb

 About Great Learning 

Great Learning, a part of the BYJU'S group, the world’s largest edtech company, is a leading global ed-tech company for professional and higher education. It offers comprehensive, industry-relevant programs across various cutting-edge Technology, Data, and Business domains. Great Learning's programs are developed in collaboration with the world's foremost academic institutions like Deakin University, Stanford Graduate School of Business, MIT Professional Education, The University of Texas at Austin, Wharton Online, National University Singapore, University of Arizona, IIT Madras, IIT Bombay, IIT Roorkee, IIIT-Delhi, Shiv Nadar University, and Great Lakes Institute of Management and are constantly reimagined and revamped to address the dynamic needs of the industry. Great Learning provides these programs in a blended and purely online mode, relying on its vast network of expert mentors and highly qualified faculty to deliver an unmatched learning experience for learners the world over. Great Learning is on a mission to enable transformative learning and career success in the digital economy for professionals and students across the globe and to date has impacted over 5.5 million+ learners from over 170 countries.

Lighthouse Learning Releases A Heartfelt Short Film To Pay An Ode To The Teachers

Lighthouse Learning, India’s premium education company, released a heartfelt short film titled – Thank You “Lady Gabbar” on their social media platforms on the occasion of Teachers’ Day. The short film is an ode to all the teachers who play a significant role in inculcating the right values and skills in every student, and ensures that every student attains their true potential in life.

The film titled – Thank You “Lady Gabbar” narrates the story of a young man in his early 30s who has won an award - “Creative Director of the Year”. His teacher sends him a message to congratulate him, but Ankit does not recognize his teacher’s name, as they have always called and remembered her as ‘Lady Gabbar’.  She feels proud and elated looking at him achieve a big award. Ankit as a child was notorious, but at the same time he had good handwriting and was very good at drawing. And this was one thing that, Mrs. Pragya Joshi (his teacher) always praised him in class for. The film goes on to send out a strong message that whatever you have named your teacher, it’s time to call them and say thank you for making you who you are.

Prajodh Rajan, Group CEO & Co-Founder of Lighthouse Learning said, “We at Lighthouse Learning were thrilled and excited to create the #ThankYouTeacher campaign as an initiative to appreciate our teachers for their immense efforts in delivering quality education and helping the children know their capabilities. With schools reopening and everything slowly getting back to normal, teachers have evolved and continue to deliver uninterrupted learning. This film was developed to thank all the teachers who have guided us in our career paths and helped us become good human beings. We have the utmost gratitude for all those lessons that have helped shape us into who we are today!”

The campaign has already touched the hearts of many viewers across various social media assets. You can now watch the video by clicking the link below:-

1.       https://youtu.be/JrPqhUi4Q90

2.       https://www.instagram.com/p/CiFaCxmAa3F/

About Lighthouse Learning:

Lighthouse Learning (formerly known as EuroKids International) is India's leading Early Childhood & K-12 Education group. The group is committed to delivering the Joy of Learning to students in early childhood education and K-12 segments. With its portfolio of brands - EuroKids Preschool, Kangaroo Kids Preschool, EuroSchool, and Billabong High International. Lighthouse Learning nurtures over 1,50,000 students every day with its “Child First” ideology in a safe and engaging learning environment.

Over the last 20 years, Lighthouse Learning has played an active role in evolving the education landscape. The group is committed to delivering a robust foundation for future generations with innovation in pedagogy, the use of appropriate technology, and focus on child safety. With a network of over 1,200 pre-schools and 44 Schools, Lighthouse Learning empowers 1000+ women entrepreneurs across the nation and employs a workforce of over 10,000.

SAP And CleaVision Use Machine Learning To Reduce The Risk of Preventable Blindness In Premature Babies

SAP and CleaVision have today announced an innovative new program aimed at reducing the risk of preventable blindness as a result of Retinopathy of Prematurity (ROP) in pre-term babies. Using the power of machine learning and data analytics, the CleaVision solution helps time-pressed doctors to arrive at a more accurate diagnosis while focusing on what’s most important – treating at risk babies. Developed in India, the program is being piloted at Narayana Nethralaya Eye Institute in Bengaluru. It’s estimated that the screening program can be scaled up to further outreach and low-resource settings, minimizing time to diagnosis and maximizing the potential for treatment.

One-fifth of the world’s 15 million pre-term babies are born in India. It is estimated that, of the 3.5 million live births annually, over 200,000 infants are likely to suffer from the advanced stage of ROP, where abnormal growth of blood vessels inside the baby’s eyes can cause bleeding, scarring, and retinal detachment. Failure of timely intervention and treatment can lead to irreversible blindness.

“Early diagnosis is essential as most babies will recover completely if they get timely treatment for ROP,” said Chirag Gupta and Narayan V K, co-founders of CleaVision. “With India having the highest number of pre-mature pregnancies and the fact that there are relatively few qualified ROP practitioners, the more we can digitize and automate pre-screening, the more time those practitioners can spend on actual treatment.”

The CleaVision solution integrates image data processing with SAP Business Technology Platform, SAP AI Platform, and SAP Analytics Cloud to automate the identification of retina and blood vessel features and to make a recommendation on plus disease – a severe manifestation of ROP in premature babies. The screening data is then served to hospitals and can be reviewed by qualified medical professionals in the KIDROP (Karnataka Internet Assisted Diagnosis of ROP) telemedicine network.

“The diagnosis of plus disease is germane to ROP treatment decisions,” said Dr Anand Vinekar, Head, Pediatric Retina Department at Narayana Nethralaya Eye Institute. “The CleaVision deep learning automatic ROP Plus disease detection app has shown the ability to differentiate between plus and no plus disease, which is very likely to aid technicians and ROP specialists in arriving at a more accurate triaging diagnosis. That, in turn would help treat these babies on time, giving a better outcome which prevents blindness from ROP. We are piloting the software through the KIDROP program, which performs up to 2,500 imaging sessions each month from 135 neonatal units across Karnataka.”

New Citroen C5 Aircross SUV: A Benchmark In Terms Of Comfort And Modularity

*  New Citroën C5 Aircross SUV launched at INR 36,67,000 (ex-showroom Delhi) 

* A benchmark for on-board comfort, the New C5 Aircross SUV offers Citroën Advanced Comfort® suspension, new Citroën Advanced Comfort® seats, unparalleled space and modularity

* Exterior highlights - New front-end design, visual signature at the rear, 18” diamond-cut alloy wheels

* Interior highlights - New 10” touchscreen and centre console, gear shifter and drive mode buttons

* To be sold through 20 La Maison Citroën Phygital Showrooms in 19 cities supported by 100% direct online through the Buy Online initiative in over 90 cities across India

Citroën India announced the launch of the new C5 Aircross SUV with a special introductory price of INR 36,67,000 (ex-showroom Delhi). The new C5 Aircross SUV gets a design makeover, which gives it a more distinguished, modern, and dynamic personality. Since its promising debut in India in 2021, the C5 Aircross SUV has been hailed as the most comfortable and modular SUV in its class.

In its 2022 avatar, the car is now more attractive and dynamic, with a sharper design that is complemented by high-quality colours as well as interior materials that fortify the SUV’s comfort and spaciousness.

As a flagship model of the comfort part of Citroën’s DNA, the new C5 Aircross SUV retains characteristics that make it stand out in its segment, contributing to an overall experience focused on well-being and ease of use. The Progressive Hydraulic Cushions® suspension, exclusive to Citroën, enhances absorption of imperfections in the road and ensures that passengers travel in absolute comfort, with a real “flying carpet” effect. The only SUV in the segment to offer three individual sliding, reclining and retractable rear seats, allowing you to enjoy people carrier-level modularity in a real SUV. The boot volume is a record for the segment: from 580 L to 1630 L. Finally, special attention has been paid to the acoustic characteristics with the option of benefiting from acoustic laminated front windows which amplify the cocoon effect within the car.

The New Citroën C5 Aircross SUV is now available for retail at 20 La Maison Citroën phygital showrooms in 19 cities, namely, New Delhi, Gurgaon, Mumbai, Pune, Ahmedabad, Kolkata, Bangalore, Hyderabad, Kochi, Chennai, Chandigarh, Jaipur, Lucknow, Bhubaneswar, Surat, Nagpur, Vizag, Calicut, and Coimbatore.

Citroën will also extend its 100% direct online buying – BUY ONLINE - for the New Citroën C5 Aircross SUV. Customers in over 90 Indian cities, including those outside the dealer network, will be covered through this direct online initiative and can order directly from the factory.

As a part of the New Citroën C5 Aircross SUV’s Warranty Programme, Citroën has services like a standard vehicle warranty for 36 months or 100,000 kilometres, from the date of delivery whichever is earlier. This includes a warranty on spare parts & accessories and 24/7 Roadside Assistance for maximum comfort and mobility. Extended warranty and maintenance packages are also available across the network.

To make the Citroën ownership experience more comfortable, the company will also offer the Citroën Future Sure package for New Citroën C5 Aircross SUV customers. This comprehensive package allows customers to own a Citroën with an attractive EMI and the package also includes Routine Maintenance, Extended Warranty, Roadside Assistance, and an on-road financing for up to five years.

Roland Bouchara, CEO & Managing Director, Stellantis India, said, “We are excited to launch the new C5 Aircross SUV in India, our flagship SUV in the Citroën portfolio and it embodies all the elements of the Citroën Advanced Comfort® program. C5 Aircross, recognised since its launch as the most comfortable and flexible SUV in its category, has now been given a makeover to assert a more prestigious, modern and dynamic personality. It is becoming more aspirational and will appeal to Indian customers waiting for a more distinctive character.”

Saurabh Vatsa, Brand Head, Citroën India, remarked, “While building on its strengths of comfort, on-board spaciousness and modularity, the new C5 Aircross SUV has matured to become more elegant and dynamic with sharper exterior styling and more modern, high-quality colours and materials for the interior. C5 Aircross introduces a new design language at the front, with curves giving way to more structured lines. A new three-dimensional light signature at the rear, a new 18” diamond-cut alloy wheel and a new design of the 10” touchscreen and centre console will certainly appeal to customers in this C-SUV segment.”

Customers can now test-drive and experience the New Citroën C5 Aircross SUV by visiting a La Maison Citroën phygital showroom near them and book/buy the car online at www.citroen.in.