Monday, July 4, 2022

Renault KIGER Achieves 50,0000 Production Milestone In Indian Market


* Introduces the New Stealth Black colour to celebrate the milestone  

* Rolls out the 50,000th Sporty Smart & Stunning Renault KIGER at its plant in Chennai 

* All-new Stealth Black exterior colour introduced to commemorate the achievement, further enhancing the stunning quotient of the Renault KIGER 

* Best in class colour range - Seven attractive colours with an option of four Dual- tone colour combinations 

* Awarded with 4-Star Safety Rating for Adult Occupant Safety by Global NCAP and is also among Top 2 in the J.D. Power 2021 India Initial Quality Study (IQS) in the Compact SUV Segment 

Renault, the Number one European brand in India, has rolled out the 50,000th Renault KIGER from its plant. Staying true to its commitment to keep building on the success of the Renault KIGER and to celebrate this milestone, Renault India has introduced a new Stealth Black exterior colour in the Renault KIGER range. 

According to Venkatram Mamillapalle, Country CEO & Managing Director, Renault India Operations, “Offering a strong value proposition in terms of distinctive design, smart features, leading safety, quality and performance, Renault KIGER has found widespread acceptance among its customers. It has proved its mettle in the most competitive compact SUV segment in India and the 50,000th production milestone, despite the pandemic and ongoing semiconductor crisis, is yet another testament to the success of Renault KIGER in this challenging segment. This Sporty, Smart & Stunning SUV is an important contributor to our progress in India and has been instrumental in placing India among Renault’s top five global markets. We are confident that Renault KIGER will continue to garner tremendous customer response and further bolster the brand's growth in India and overseas.” 

An outcome of a collaboration between the design teams in France and India, the Renault KIGER is the third global car that was launched in India first, before it being introduced globally. Following its successful launch in India in 2021, the sub-four meter B-SUV is now also available to customers in South Africa, Indonesia, East African Region, (Kenya, Mozambique, Zimbabwe, Zambia) Seychelles, Mauritius, Nepal, Bhutan, Bermuda and Brunei. 

Renault recently enhanced the value proposition of the Renault KIGER with the introduction of MY22 edition. Available in two engine options 1.0L Energy Engine in MT & EASY-R AMT transmissions and 1.0L Turbo in MT & X-TRONIC CVT transmissions, the Renault KIGER offers enhanced driving experience and comfort with Wireless Smartphone Charge and Cruise Control functions. The Renault KIGER MY22 Turbo range features New Tailgate Chrome Insert, Front Skid Plate, TURBO Door Decals along with 40.64 cm Diamond Cut Alloy Wheels with Red Wheel Caps, making the exteriors more stunning and sporty . Additionally, the Renault KIGER range will be now available in a new colour option – Stealth Black in the RXT(0) and RXZ variants in both engine options. Renault KIGER boasts of best-in-class colour range offering seven attractive colours with an option of four Dual-tone combinations.  

Renault KIGER is one of the most affordable offerings in the compact SUV segment with cost-effective maintenance. Renault KIGER has been recognized with multiple awards in the compact SUV category, highlighting its success in the Indian market. Powered by a world-class turbocharged 1.0L petrol engine, it not only offers more performance and a sporty drive, but alsoboasts best-in-segment fuel efficiency of 20.5 KM/L.  

Renault KIGER is compliant with all the current safety requirements for the Indian market and even goes beyond to protect both passengers and pedestrians. Recently, the Renault KIGER has been awarded with the 4-Star Safety Rating for Adult occupant safety by Global NCAP, the foremost global car assessment programme. For driver & front passenger safety, the Renault KIGER comes equipped with four airbags – front and side along with seatbelts with pre-tensioner and load-limiter (for driver occupant). It also hosts a range of safety features such as ABS with EBD and rear parking sensors, which ensure safety while driving on the road. Additionally, Renault KIGER also features an impact sensing door unlock, speed sending door lock, 60/40 split rear row seat with adjustable headrests, and ISOFIX anchorage for child seat. 

PNB Receives The “National MSME Award” From Prime Minister Shri Narendra Modi


~ At the National MSME Awards 2022, PNB secured the third prize forOutstanding Contribution in the promotion and development of the MSME Sector ~ 

Punjab National Bank, nation’s leading public sector bank, won the third prize at  “National MSME Awards 2022” organized under the Entrepreneur-India programme by the Union Ministry of MSME.  This award was presented by Hon’ble Prime Minister, Shri Narendra Modi, for PNB’s contribution towards the promotion and development of the MSME sector and was received by Shri Atul Kumar Goel, MD & CEO of PNB, at Vigyan Bhawan in New Delhi. 

Upon accepting the prestigious accolade on behalf of PNB, Shri Atul Kumar Goel, MD & CEO, expressed, "It is a grand honor for PNB to be conferred this award by Hon’ble Prime Minister, Shri Narendra Modi, at one of India’s most distinguished award functions. I am grateful to the Union Ministry of MSME for creating a platform that has consistently encouraged the growth of MSMEs by acknowledging Entrepreneurship (Manufacturing & Services), Product Quality, Innovation, and much more. I would like to extend a special thanks to all the entrepreneurs for trusting in us in their journey to success. I would also dedicate this award to each  and every employee of our Bank who made it possible.This recognition is a testament to PNB’s continued commitment towards the growth of MSMEs across the country by providing customer-centric products and services." 

The National MSME Awards are  awarded  in several categories for the outstanding work done by the state governments/UTs, Aspirational Districts, institutions or individuals for the development and promotion of MSME across the country. 

Aegon Life Reimagines Insurance Buying Experience With Gamification


* Customers Get Insurance Quotes Without Unwanted Calls Through DIY Journey

* 100% digital. Buy anywhere, anytime.  

* No unwanted sales calls. No agent visits. 

* On-demand customer service 

Aegon Life, digital India’s life insurance company, redesigns its website in line with its commitment to making insurance easy and accessible for all. Breaking from industry norms, the brand offers insurance quotations without asking prospective customers to share their contact details. 

A simplified DIY (Do It Yourself) interface provides a hassle-free buying experience, and the responsive design architecture allows for a seamless experience across devices – Tablets, PC, or Mobile. 

The all-new website takes a unique approach to consumer education with the help of gamification. Visitors can play an engaging and intuitive game called the "Game of Life.” The game has obstacles in the form of illnesses, accidents and other threats to help people understand that you might have multiple lives while playing a game, but in reality, there is only one life, and it is essential to protect it. 

Other consumer-centric solutions include the “Find Your Product” and “Insurance Need Calculator” to help prospects identify the most suitable product and the right amount of coverage they need to be appropriately insured. 

Satishwar Balakrishnan, MD & CEO, Aegon Life Insurance, said, "We are thrilled to debut our all-new website to our customers, partners, and visitors. Aegon Life’s vision is to secure every Indian household financially. The new website makes it easy for people to understand, buy, and claim insurance. It demonstrates our commitment to make insurance easy and accessible for all.” 

“The new website addresses a major concern for prospective customers – getting unwanted calls when they share their personal details. We respect customers' interests and provide quotations and on-demand assistance without requiring them to share their contact details. Through gamification, we are offering a unique way for our customers to interact with us so that they understand the importance of life insurance.” added Satishwar. 

The new key features of the website also include: 

Find Your Plan Calculator – Using a customised algorithm, the ‘Find your plan’ calculator helps customers know the right cover amount/ sum assured of the exact life and health cover based on various parameters entered (Annual income growth, retirement age, loans, existing cover, etc.).  

Insurance Need Calculator – A consumer-friendly feature that analyses an individual’s finances, including income, expenses, and outstanding loans, to recommend the right amount of coverage they need to be appropriately insured. 

iCare/iWill – Users can access these two unique offerings even without opting for insurance services from Aegon Life. A person can enter their email id, and the copies will be emailed. 

iCare is an intelligent way to store all financial, personal, and emergency details in one place. 

iWill is an intelligent tool for making your own will to ensure a hassle-free distribution of belongings among your loved ones. 

Link to the redesigned website - https://www.aegonlife.com/ 

Shyam Steel launches its new TVC Campaign featuring “Virat Kohli & Anushka Sharma”


* The New TVC Is The Continuation Of Shyam Steel’s "Hamesha Ke Liye Strong" Campaign 

Shyam Steel one of the leading producers and manufacturers of primary TMT Bars launched its new TVC campaign featuring Virat Kohli and Anushka Sharma. The new TVC is the extension of Shyam Steel’s "Hamesha Ke Liye Strong" campaign. The campaign aims to send across the brand message that strong bond of relationship is achieved through a perfect balance of strength and flexibility just like Shyam Steel Flexi Strong TMT bars. The TVC has been created by Rediffusion Brand Solutions Pvt. Ltd. and the production house is Cornerstone. The TVC is directed by Abhishek Burman. 

The balance of strength and flexibility keeps the foundation of the relationship strong which is also affiliated with Shyam Steel’s core brand philosophy. The TVC reflects on this thought process that when your dream home is built with Shyam Steel flexi-strong TMT bars they represent a correct balance of strength and flexibility which keeps your home strong forever.  

The TVC Campaign showcases Virat Kohli and Anushka Sharma sitting near the dining table and their uncle joins them for dinner. While Virat and Anushka start eating with their spoon and fork their uncle starts eating with hand. Seeing his uncle, Anushka and Virat also starts having their dinner with hands and they both look at each other smiling. When one has a correct balance of strength and flexibility, the relationship is built upon a strong foundation like steel, thus sustaining for a long-long time. Similarly, when houses are built with Shyam Steel flexi-strong TMT bars, such houses are more sustainable.  

Speaking on the TVC campaign launch, Mr Lalit Beriwala, Director, Shyam Steel said "Sometimes small gestures can make a big difference in our relationships. The relationship we share with family at home forms the crux of the strong foundation. The campaign narrative embodies the principle of what Shyam Steel stands as a brand with strength and flexibility at its core. The star power of Virat Kohli and Anushka Sharma will help the brand to establish a deeper connect with our target audience, especially in the regional markets.”  

The film narrates the story of simple everyday situations to highlight how flexibility in relationships keep the bond strong over years. Just like the perfect balance of flexibility and strength present in Shyam Steel TMT rebars keep the structure strong for years. Virat Kohli and Anushka Sharma add their own charm and star power that helps to connect with the audience till the last mile." said Ms Sreeparna Gupta of Rediffusion Brand Solutions Pvt. Ltd.  

Shyam Steel will launch two more TVC films with Virat Kohli and Anushka Sharma in the month of August and September 2022, respectively. The TVC campaign will be promoted through a 360-degree approach. The TVC will be showcased in Digital platforms along with in News, Sports, Entertainment and GEC channels in TV and cinema halls. This will be followed by outdoor and print campaign to sustain the communication until the current financial year. 

Shyam Steel with an annual turnover of Rs 4,500 crores is now on a steady expansion mode braving the disruptions caused by COVID-19 pandemic. The Company, an integral partner of building new India, is committed to meaningfully contribute to the realization of the target of 300 million tonnes steel production by 2030-31. Shyam Steel have also signed Olympic medallists Lovlina Borgohain and Manpreet Singh as their Build India Brand Ambassadors, in addition to Sonu Sood. The brand is also associated with Virat Kohli and Anushka Sharma as the face of the company. 

Link to the film: (2) Shyam Steel India | Grand Launch | English | Virushka | #FlexiStrong - YouTube 

3i Infotech’s Digital BPS And NuRe Velocity To Focus On Enterprise Digital Transformation & Customer Experience


3i Infotech Limited (BSE: 532628, NSE: 3IINFOLTD), a global Information Technology company, committed to delivering business transformation, accelerates its Digital Business Process Services (BPS) practice, which is its digitally-led BPO services based and delivered out of India. The offerings will include omni channel platform, partner governance, back-office automation, business assurance, digital command centre etc, and will be more end-to-end in terms of providing people, process, and technology to enhance the customer’s digital journey. The focus would be on pursuing premium transformational enterprise deals. The mandate would include, building a robust Centre of Excellence (CoE) for domestic clients and later focusing on overseas clientele. The industry focus includes – BFSI, E-Commerce, Automotive, Realty, Telecom, and Media.

Digital BPS uses multiple innovative ‘Tech Implants’ to help drive customer experience and increase revenue for their clients. The omni channel contact centre platform can create a ‘single dashboard’ view of all customer contact points like voice, email, chat, SMS, etc. Its enterprise sales solutions framework has been created by experts having decades of collective experience, with both technical skills and a deeper understanding of customer experience. 3i Infotech has also setup an AI Studio for BPS operations that is a fully automated and a guided data science platform for performance management and to create data models. With AI Studio, managers can provide appropriate guidance and high-quality assistance. They can also set fully customizable KPIs/ Goals and predict chances of people leaving the organization.

Kiran Chittar, Business Head - Digital BPS, 3i Infotech said, “We at 3i Infotech consider ourselves as a technology start-up, having incorporated AI and automation in our DNA and able to offer a basket of digital solutions ranging from Digital CLM (Customer Lifecycle Management), Digital Business Process Excellence, Back-office Automation to Digital HRO (Human Resource Outsourcing) and HuPAS (Human Performance Analytics Solution). Our digital first strategy involves adding an AI / ML led ‘Digital Command Centre’ layer over and above the people & contact centre operations, thereby empowering the agent as well as optimizing customer experience across all communication channels and processes. We endeavor to leverage our three-decade IT legacy to carve our way as a digital disruptor in the BPS world.”

While Digital BPS will focus and cater to the domestic India market, ‘NuRe Velocity,’ which encompasses both Digital Business Process as a Service (BPaaS) and Knowledge Process as a Service (KPaaS) - the digital platform led business process automation services hosted on NuRe Edge cloud platform, will cater to global international markets. It would cover omni channel contact centre services, intelligent data processing services, digital platform enabled financial services and HR digital services for end-to-end recruitment processing and employee performance management. 

NuRe Velocity is 3i Infotech’s cloud hosted digital ecosystem for CLM, F&A, HRSS and Analytics for large & SMB enterprises for managing global smart (AI & ML) platform BPO delivery. It will be offered as a managed service, which is outcome-based and will drive profitability. While initially it plans to target the BFSI, telecom, e-commerce, and retail segments, it would later encompass other segments such as shipping, healthcare, and syndicate organizations as well. The service, which will be focused on SMBs, agile and upcoming enterprises, will be completely SASE certified, catering to all data security protocols and compliant to PCI DSS. 

Bhaskar Leon Baker - SVP & Global Head - Digital BPaaS & KPaaS, 3i Infotech said, “We believe our NuRe cloud-first, digital-first, BPaaS offering is going to be an industry gamechanger. Powered by cognitive computing at the edge, we are positioned to help accelerate technology and product startups across the ecosystem. We want enterprises to experience 3i Infotech’s startup ecosystem which will provide on-demand services and enable them to better utilize their SaaS budgets in delivering business outcomes. Our biggest differentiator is the time to deployment. We can deploy these services on demand within a span of 3-4 weeks or 4-8 weeks. The agility level is far higher than any other organization that is trying to build a CoE on its own.” 

About 3i Infotech 

Headquartered in Mumbai, India, since inception in 1993, 3i Infotech has been committed to driving business value across multiple industry verticals. 3i Infotech, today, has emerged as a leading name in propelling the current wave of digital transformation initiatives, with deep domain expertise across BFSI, Healthcare, Manufacturing, Retail and Government sectors. The company has over 5000 employees in 30 offices, 15 countries and across 4 continents. With a wide range of IT services, 3i Infotech has successfully transformed business operations of customers globally. The company has a strong foothold and client base in geographies like North America, India, Asia Pacific, Middle East, and Kingdom of Saudi Arabia. 

Website: https://www.3i-infotech.com/  

The Call Of The Yamaha Motor For Blue Weekend Event At Bangalore


As a part of its engaging brand campaign “The Call of the Blue”, Yamaha Motor India Group on Sunday organized ‘The Call of the Blue Weekend Event’ at Wonderla Amusement Park in Hosadoddi, Bengaluru, Karnataka. The customer engagement event by Yamaha was the first in Karnataka region this year. Around 400 riders from Blue Streaks (a community of passionate Yamaha owners) and more than 1000 Yamaha fans participated in the event.

Through this event, every motorcycle enthusiast got the opportunity to experience the thrill of riding and exploring the best of technology, performance, and safety features in Yamaha’s premium model range. During the event, activities like Gymkhana Ride was organized for the participants to showcase their talent and sharpen their riding skills. To further build excitement, Test Ride Activity, display of the Yamaha product range and an Accessories & Apparels Zone was also arranged. Another major highlight of the event was the Styling Zone, wherein customers indulged in various forms of face painting and tattoo art. The company will also organize ‘The Call of the Blue Weekend Events’ in other locations of Karnataka, to raise awareness on the brand’s commitment in promoting riding culture as a part of customer’s lifestyle.

With ‘The Call of the Blue Weekend Activity’, Yamaha aims to engage with a wider audience across India and promote the Exciting, Stylish & Sporty models comprising of YZF-R15 version 4.0 (155cc) with ABS, YZF-R15S version 3.0 (155cc) with ABS,  MT-15 (155cc) version 2.0 with ABS; Blue-Core Technology-enabled models such as FZ 25 (249cc) with ABS, FZS 25 (249cc) with ABS, FZ-S FI (149cc) with ABS, FZ-FI (149cc) with ABS, FZ-X (149cc) with ABS, AEROX (155cc) with ABS and UBS enabled scooters like Fascino 125 FI Hybrid (125cc), RayZR 125 FI Hybrid (125cc), Street Rally 125 FI Hybrid (125cc).

Abhinav Bindra And Pullela Gopichand Unveil The New Dhyana Ring Which Can Continuously Track The Wearer’s Inner Balance


* Dhyana has helped over 2.5 lakh people across the world achieve maximum mindfulness through meditation. With their new ring, the company aims to assist people to gain control over their wellness. The device measures sleep, activity and mindfulness while notifying users of oncoming stress by continuously tracking their inner balance

Pullela Gopichand-backed Indian wellness wearable start-up Dhyana along with Olympic Gold medalist Abhinav Bindra have officially unveiled the second version of its signature ring. The device’s ultra-light unibody aluminum ring is designed to be worn continuously and performs various vital functions.

The new Dhyana ring is the first and only miniature continuous heart rate variability (HRV) monitoring device in the world. This combined with proprietary algorithms makes it versatile for a number of wellness applications.

Dhyana tracks activity and sleep patterns and most importantly mindfulness, making it the first wearable to track both body and mind. It also measures calories, blood oxygen, and metabolic activity, which is of critical importance for dieting and weight loss programs.

“The first version of Dhyana was focussed on measuring mindfulness during meditation," said Bhairav Shankar, Dhyana's MD. "Our new and updated version is a complete game-changer, it’s designed to be worn the whole day, helping users track their inner balance continuously.”

A patented feature of the new Dhyana ring will notify the user whenever their stress levels are increasing. Imagine heading for a meeting and getting a notification that says your stress levels are high. You can pause for the signature two meditations inside the Dhyana app that is designed to get your stress levels back to normal. You can then go for the meeting with confidence and poise.

“When I was training to be a shooter, I wish I had a Dhyana ring,” said   Abhinav Bindra, who took part in the product development and has contributed his expertise in maintaining inner balance. “The fact that it can instantly show me how my mind is being disturbed is just amazing.”

Dhyana was also selected as the official meditation partner by the Indian Olympic Association for the 2020 Tokyo Olympics.

The first version of the Dhyana ring was used extensively by both the Gopichand Academy in Hyderabad, India, and the Neuromeditation Institute in Oregon, USA to assess the effects HRV has on people’s mental states at different intervals, such as pre and post-workout, pre-meeting, etc. Amazingly over 60 percent of the people testing the device decided to continue using Dhyana even after the tests were done, and they’re using it till date.

The first 5000 units can be pre-ordered now by visiting the company website: www.smartdhyana.com. The product is expected to ship by 2023.

About Dhyana:

Dhyana is an Indian wellness start-up founded in 2020 by former All-England champion Pullela Gopichand. The company has made the patented Dhyana ring, a smart device that is capable of measuring the state of mindfulness during one’s meditation. Dhyana has collaborated with multiple meditation groups such as the Chinmaya Mission, the Center for Mindfulness, The Golden Space etc. The wearable ring was selected as the Meditation partner by the Indian Olympic Association for the 2020 Tokyo Olympics. Dhyana is completely designed, innovated and made in India. Discover more about Dhyana by visiting www.smartdhyana.com or Instagram/smartdhyana

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