More Than 50% Of Indian Patients Delay Cataract Surgeries: Survey

 
* 73% have cited fears like losing eyesight, painful procedure or long recovery period when it comes to cataract surgeries

Cataract is the leading cause of vision loss in the country; however, it is treatable with a simple procedure with over 98% success rate. According to the research done by the National Eye Institute, it has been found that 9 out of 10 people who undergo cataract surgery get clear vision. Cataract also most commonly affects people in the age group of 40 and above. On the occasion of Cataract Awareness Month, Pristyn Care has launched “The Great Indian Cataract Survey Report” which aims to create awareness and promote holistic eye-care. The survey was conducted with over 1000+ respondents across metros as well as the data analyzed by the Pristyn Care Data Lab on cataract surgeries performed till now.

According to the survey, more than 50% of Indians are delaying cataract surgeries. Most common misconceptions include losing eyesight, painful procedures, or a long recovery period when it comes to cataract surgery. Among the top criteria for undergoing cataract surgery, 52% of Indians choose specialized, highly experienced surgeons, 41% opt for advanced technology, and 26% make the decision based on the location of the surgery, i.e. Eye hospital and clinic. Affordability and cost of the surgery ranks last at 24%. On the survey findings, Dr. Kripa Pulasaria, Ophthalmologist said, “While there can be multiple reasons for cataract delay, we at Pristyn Care believe that it is important to address patient concerns and spend time with them one-on-one. Patients who understand the treatment and benefits of advanced technology are generally not anxious while undergoing the surgery. Fears of pain, surgical complications, or losing eye-sight can be mitigated with appropriate preoperative education.”

According to Pristyn Care’s Data Lab which also studied 1 lakh+ cataract patient queries and 7000+ cataract surgeries done by the company, 59% of cataract surgeries are in the age group of 56 and above. Analysis of data further indicates growing cataract cases in the younger population, a condition widely believed to impact the elderly. The risk factors may be prolonged exposure to UV rays, early onset of diabetes, smoking, alcohol, and environmental factors like food adulteration and pollution. 

Commenting on the findings, Dr Garima Sawhney, co-founder at Pristyn Care, said, “Cataract is the major cause of reversible blindness and visual impairment in the country. According to Pristyn Care’s Cataract survey report, we have observed that lack of access to information, treatment and accessibility are the main reasons for delay among Indians. Cataract surgeries are the most common and frequently performed as compared to other elective procedures. We are committed to introducing advanced treatments for better and quick recovery. We also spoke to the patients who have undergone cataract surgeries and 83% agreed that their pre-surgery inhibitions were unfounded. In fact, 97% of patients would also recommend cataract surgeries to others.”

Pristyn Care is one of the largest cataract surgery providers in the country. It surveyed 7 metros including NCR, Mumbai, Kolkata, Bangalore, Pune, Hyderabad and Chennai. The company is also offering free eye check-ups and free consultations in its effort to promote eye care.

Source & details :

* Survey done across 1000+ respondents

* Insights from the Pristyn Care Data Lab which studied 1 lakh+ cataract patient queries and 7000+ cataract surgeries done by the company

* Number of cities - 40+ cities (*Metros include 7 cities -NCR, Mumbai, Kolkata, Bangalore, Pune, Hyderabad and Chennai)

101 Students From Aakash+BYJU’S Qualify “Mukhyamantri Vigyan Pratibha Pariksha (MVPP) 2022”

Marking yet another stupendous performance in competitive examinations, a whopping 101 students from Aakash+BYJU’S, the national leader in test preparatory services, have got selected in the prestigious Mukhyamantri Vigyan Pratibha Pariksha (MVPP) 2022. This year, top 1015 meritorious students will be getting a scholarship of Rs. 5000. 

Commenting on the impressive results, Mr Aakash Chaudhry, Managing Director, Aakash+BYJU’S, said, “MVPP is a very competitive exam as it tests your analytical ability, grasping power, awareness and speed. We are proud of our students who have cleared the MVPP 2022. The result speaks volumes about the effort put in by our students, faculty and the high-quality test preparation we provide. I wish them all the best for the future.” 

Mukhyamantri Vigyan Pratibha Pariksha, MVPP is a scholarship exam conducted between January to March by the Science Branch of the Directorate of Education in Delhi. This exam was previously known as Junior Science Talent Search Examination. The main aim of exam is to identify and nurture young talents. The exam is conducted at state level with the purpose of recognizing young scientists. 

Students appearing in Class 9 of a recognized school in Government or Government Aided/Public/KV (Kendriya Vidyalaya) /Navodaya/NDMC (North Delhi Municipal Corporation) schools are eligible for the exam. 

The exam has 2 parts where paper 1 is of Mental Ability Test - MAT and paper 2 is of  Scholastic Aptitude Test - SAT. Both the papers are of 100 marks each and duration of 120 minutes respectively.  

Aakash+BYJU’S aims to help students in their quest to achieve academic success. It has a centralized in-house process for curriculum and content development and faculty training and monitoring, led by the National Academic Team. Over the years, students from Aakash+BYJU’S have shown a proven selection track record in various Medical & Engineering entrance exams and competitive exams such as Olympiads, NTSE and KVPY. 

About Aakash+BYJU’S 

Aakash+BYJU’S provides comprehensive test preparatory services for students preparing for Medical (NEET) and Engineering Entrance Examinations (JEE), School/Board Exams and Competitive Exams such as NTSE, KVPY, and Olympiads. The “Aakash+BYJU’S” brand is associated with quality coaching and a proven student selection track record in various Medical (NEET) and JEE/Engineering Entrance Examinations, Scholarship exams & Olympiads. 

With over 33 years of operational experience in the test preparatory industry, the company has a large number of selections in Medical & Engineering Entrance Exams and several Foundation level Scholarship exams/Olympiads, a pan India network of 285+ Aakash+BYJU’S Centers (including franchisee), and an annual student count of more than 3,30,000. 

The Aakash+BYJU’S group has investments from Think & Learn Pvt. Ltd (BYJU’S) as well as by the world's largest Private Equity firm Blackstone.  

www.aakash.ac.in 

ExxonMobil Launches Next-Gen Mobil Super Range Of Lubricants In New, Improved Packaging

ExxonMobil Lubricants Pvt Ltd today announced the launch of its next-generation passenger vehicle lubricants - ‘Mobil Super,’ in new, improved packaging with refreshed labels. The improved packaging offers a new QR-code-based anti-counterfeit feature on the bottles for consumers to verify the authenticity of the products.

With the launch of the new packaging, ExxonMobil has renamed its Mobil Super 3000 series as the Mobil Super All-In-One Protection series, Mobil Super 1000 series as the Mobil Super Friction Fighter series, and Mobil Super HP as the Mobil Super Everyday Protection.

This next generation synthetic passenger vehicle lubricant offers superior technology that meets the latest BS-VI specifications and provides fuel economy benefits with its Mobil Super All-In-One Protection series. Additionally, the Mobil Super Friction Fighter series delivers better engine wear protection and cleanliness.

ExxonMobil is leveraging their Tokyo Olympics Gold Medalist brand ambassador, Padma Shri Neeraj Chopra, to communicate the change.

Commenting on the launch, Vipin Rana, CEO, ExxonMobil Lubricants Pvt. Ltd., said, “As a technology leader, ExxonMobil is always exploring new ways to serve customers better and bring a positive change to their lives. This also resonates with our brand campaign ‘Farak Laakar Dekhiye.’ Keeping consumer needs in mind, our product formulations are based on proven technologies and are optimized for various driving styles and conditions. The new ergonomic pack design will help consumers handle our products efficiently and the refreshed label designs add to the visual appeal. The new Mobil Super range will also lead to better fuel economy for our consumers and offer an enhanced experience to their everyday drive.”

ExxonMobil’s engine oils are backed by over 150 years of lubrication experience and have been recognized as a worldwide leader among synthetic engine oils since 2008. *

Mobil’s range of engine oils with the new packaging is available at Mobil Car Care outlets, Mobil retail stores, and leading online platforms such as Amazon India and Flipkart.

* As per Kline's Global Synthetic Lubricants: Market Analysis and Opportunities report.

About ExxonMobil in India

ExxonMobil’s downstream business engages in the distribution, sales and marketing of Mobil branded lubricants and specialties. The chemicals business provides market development support, analytical and reporting services. It also conducts chemical product application support services and product testing support at its technology center in Bengaluru. The upstream business provides consulting and LNG market development support services for other ExxonMobil upstream affiliates. The Global Business Center/Technical Center provides a range of support services for ExxonMobil’s operations around the globe. ExxonMobil contributes to a wide range of programs in India that support education, health and the community. 

Emirates Airlines First Flight To Israel, Touches Down At Tel Aviv

* First flight was welcomed by Israel’s Minister of Transport and Road Safety

* Emirates showcases its latest Boeing 777 ‘game-changer’ aircraft at its newest destination

Emirates touched down in Tel Aviv today on its first ever service into Israel, operated with its latest Boeing 777 ‘game-changer’ aircraft.  

Reflecting the importance of this new air transport link, the high-profile delegation onboard the inaugural flight included: His Excellency Abdulla Bin Touq Al Marri, UAE Minister of Economy; His Excellency Mohamed Al Khaja, UAE Ambassador to Israel; His Excellency Amir Hayek, Israeli Ambassador to UAE; Mr Waleed Al Naqbi, Senior Administrator – Coordination & Follow up, UAE Ministry of Economy; Mr Richard Mintz, Advisor to the UAE Ambassador in the United States; Mr Ahmad AlMarri, Dubai Economy and Tourism, Head of Region – GCC & Mena International Operations; Mr Abdulhamied Seddiqi, Vice Chairman at Seddiqi Holding; and Mr Ross Kriel, Director at Kosher Arabia.

Emirates executives onboard included: Mr Adel Al Redha, Chief Operating Officer; Dr Abdulla Al Hashimi, Divisional Senior Vice President, Group Security; Mr Adil Al Ghaith, Senior Vice President, Commercial Gulf, Middle East & Central Asia;  Mr David Broz, Vice President Aeropolitical and Industry Affairs; and Mr Jeffrey Van Haeften, Vice President Global Cargo Global Sales and Commercial.

Emirates flight EK931 was welcomed by Ben Gurion Airport with a water cannon salute, drawing an audience of travellers, aviation fans and guests from across the industry to watch the arrival of the airline’s first service. On touchdown, the VIP delegation was welcomed by Ms Merav Michaeli, Israel’s Minister of Transport and Road Safety.

After the welcome ceremony, Emirates showcased the interiors of its latest Boeing 777’ game-changer’s aircraft to government officials and guests. The aircraft features the world’s first fully-enclosed First Class suites with virtual windows and room service, offering the ultimate in luxury and privacy, plus many more thoughtful touches to ensure customer comfort across all cabin classes. Emirates will subsequently operate its three-class Boeing 777-300ER on the Dubai-Tel Aviv route, offering eight private suites in First Class, 42 lie flat seats in Business Class and 304 spacious seats in Economy Class for the daily service.

Israel’s Minister of Transport and Road Safety MK Merav Michaeli said: “The ties between Israel and the UAE are strategic economic ties and are critical to strengthening our position in face of the changing threats in the Middle East. On my last visit to the UAE, I signed agreements that will facilitate the trade and mobility between us, mobility as a tool to empower the citizens and economies of both countries.

“The step we are marking today is far beyond aviation, it is an important political step that blurs the physical boundaries between us and strengthens our mutual commitment.”

Adel Al Redha, Emirates Chief Operating Officer said: “We are excited about the launch of Tel Aviv service which adds to our growing network. From the time we first announced plans to include Tel Aviv in our global reservation systems, we received strong demand from travellers - not only in Israel, but also from many of our destinations including to and from the UAE. Some of the high demand also came from Australia, Indonesia, Brazil, the United States, and the Philippines. This reflects the strength of our product offering, the reach of our global network and the efficiency of our hub Dubai for worldwide connections. Our new service will provide tourism, trade and business opportunities.

“We look forward to welcoming our customers to experience Emirates’ product on ground and on board, as well as enjoy a unique experience across all classes. We take this opportunity to thank our friends and partners for supporting the launch of the service.”

Emirates’ flight schedules to and from Tel Aviv have been timed to provide convenient access to Dubai, and connections to popular destinations like Australia, the Philippines, the Maldives, Sri Lanka, Thailand and Vietnam.

In addition, Emirates’ codeshare partnership with flydubai offers travellers even more choices when they connect in Dubai, unlocking access to the combined network of both carriers which span 210 destinations in 100 countries.

Travellers looking for well-curated, premium travel packages to Dubai and other popular Emirates destinations at great value can also book their vacation with Emirates Holidays to enjoy a one-stop personalized travel solution.

The strong bilateral relations between the UAE and Israel are evident in the rise of the number of businesses that have been set up after the signing of the historic Abraham Accords. Currently, over 500 Israeli companies operate in the UAE, and trade between the UAE and Israel is expected to reach USD $2 billion by the end of this year.*

The new Emirates service will help nurture further business and tourism links. By providing vital connectivity with its extensive global network, the new Dubai-Tel Aviv route will support both countries in advancing their economic cooperation across a number of fields, including technology, health, education, investment, among others.

An enabler for trade, Emirates SkyCargo will offer an average of 20 tonnes of belly-hold capacity on every flight, carrying key Israeli exports like fruits and vegetables, pharmaceuticals, industrial machinery and electronics, metals, and other high-value goods to the UAE and other international markets. The airline is also set to transport manufacturing raw materials and components, semiconductors, and e-commerce parcels to Israel.

Over 300,000 Israelis have visited the UAE in the last two years despite pandemic restrictions, according to the Dubai Department of Economy & Tourism, and that number is expected to increase with travel restrictions easing further.

Emirates’ flights to Tel Aviv operate as EK931 and EK932. The daily flight leaves at 15:50hrs, arriving in Ben Gurion Airport at 18:00hrs local time. The return flight departs Tel Aviv at 19:55hrs, arriving in Dubai at 23:59hrs (local time).

Israeli customers flying on Emirates to and from Tel Aviv will enjoy the airline’s award-winning experience, with innovative products and personalised touches across every cabin class, coupled with warm hospitality from the airline’s cabin crew hailing from 130 nationalities. Customers can also savour freshly prepared menus including kosher meals, available for pre-order on all flights, and be spoilt for choice with Emirates’ ice entertainment system, which boasts over 5,000 channels of on-demand entertainment to choose from, including Hebrew language movies and content.

Shemaroo Elevates Rahul Mishra To Head, Web 3.0 Initiatives

Shemaroo Entertainment, the leading M&E player, has promoted Rahul Mishra to Head the organisation’s initiatives across Web 3.0. Rahul has been the Head of Marketing for Shemaroo since 2018 and has been instrumental in carving an identity for its various consumer facing businesses. He played a pivotal role in the transformation of Shemaroo from a B2B to a B2C new-age digital company, and its new imagery roll out with the company’s foray into OTT and Broadcast.

In his new role, Rahul will be working on identifying and building various opportunities in the third wave of the internet that is more transparent and uses technologies like blockchain, AI and IOT to create a more interactive user experience for the company.

Hiren Gada, CEO, Shemaroo Entertainment commented, “We are delighted to elevate Rahul Mishra to his new role. His long and steady contribution has helped the company scale great heights. Rahul’s promotion is aptly timed as we plan to accelerate our brand’s growth using Web 3.0 technologies.”

Rahul Mishra, Head, Web 3.0 initiatives, Shemaroo Entertainment added, “I am grateful and thrilled to take up this new role. It’s an honour to be a part of the brand that has been entertaining India for 60 years and to work with the best minds in the industry. The future is exciting and bright with the arrival of newer technologies, and I look forward to navigating Shemaroo’s journey into the next stage of the evolution of the internet.”

Ever since its inception 60 years ago, Shemaroo has constantly fostered a culture of innovation and technology that has enabled the brand to stay ahead and cater to the evolving needs of the consumers.

About Shemaroo Entertainment:

Shemaroo Entertainment Limited is a leading global content powerhouse, which has played a pioneering role in the arena of content ownership, aggregation, and distribution. Shemaroo has been a core part of the Bollywood Industry and has managed to maintain many relationships with the best production houses over the years. With a diverse and growing collection of over 3700 titles, Shemaroo has offered premium content and services to customers in more than 30 countries, across several Indian languages. With the brand in existence for over six decades, Shemaroo continues to redefine itself to respond to the disrupting consumer environment, by delivering content across age groups in genres such as movies, comedy, devotional and kids. The company’s innate ability to sense the pulse of what an audience will consume, has not only helped it become a trusted partner to few of the biggest media platforms such as YouTube, Netflix, HotStar, Star Gold, Zee Cinema, Vodafone, Reliance Jio, Tata Sky, Apple iTunes, Etisalat, but has also helped Shemaroo create entertainment experiences, in ways never thought of. Today, Shemaroo has evolved to be an entrenched player in the digital ecosystem. The entry into the Limca book of records with #FilmiGaaneAntakshri on Twitter is proof of Shemaroo staying true to its ‘digital first’ vision. Shemaroo also launched its own video streaming platform ShemarooMe in 2018 and recently in 2022, further strengthened its outreach in the broadcast business by launching Shemaroo Umang to the existing broadcast portfolio of Shemaroo MarathiBana and Shemaroo TV, that offers an exciting bouquet of highest TRP rated daily soaps to entertain the viewers across India.

Evolution In The Virtual Reality Space: AjnaLens Launches ‘Haptic Gloves’ In India

* AjnaLens, a Mumbai-based AR/VR Startup becomes the first to launch the Haptic Gloves ‘AjnaSparsh’ for Training & Upskilling 

AjnaLens, a Mumbai based hardware and software company has become the first Indian company to launch ‘Made in India’ Haptic Gloves, named as ‘AjnaSparsh’. The one-of-its-kind gloves allows the user to intuitively interact with virtual objects in the Metaverse. The gloves are offered as a training tool along with the AjnaXR Station 2.0. Corporate giants like Vedanta are readily adopting this technology to train and upskill their workforce for better results. 

“Every complex skill has its own set of tools that simplifies the learning process. Similar is the case with VR training. Attaching sensors on industry-graded tools do offer a sense of realism in the virtual world, but it still limits the scalability of the system. This inspired us to create AjnaSparsh, a unique pair of haptic gloves that allows users to touch, hold and feel the virtual objects in the Metaverse as they would in the real world. The right amount of pressure is induced on parts of the hand that are touching the virtual object, simulating the feeling of real touch. This leads to better hand, eye and brain coordination and sharpens cognitive skills to perform better.” said Abhishek Tomar, Co-founder & CTO, AjnaLens.

“Designed with utmost precision, AjnaSparsh is comfortable and lightweight to wear for an extended period. The sensors embedded allow force feedback and highly accurate motion tracking. Be it pressing a button, gripping a tool or throwing a ball, the gloves can replicate exact sensations in the virtual world. We are continuously working to upgrade the gloves and add new features like interactions with holographic avatars” he added.

AjnaLens has started pairing their haptic gloves with VR training modules like Mining to impart close to realistic training. Unlike controllers, haptic gloves take the VR experience to new heights, providing highly immersive and intuitive interactions. This strengthens a trainee’s muscle memory, and improves skill proficiency.

The company aims to deploy the AjnaSparsh and train 50,000+ students by the end of the year.

About AjnaLens

Named after ‘Ajna’, the sixth chakra or the third eye which activates ‘intuitive vision’, AjnaLens is a Mumbai-based company making immersive augmented, virtual and mixed reality devices and software solutions for Defence, Enterprise and Skilling sectors. It is the first and only XR hardware OEM to manufacture AR/VR glasses in India. 

The impact-driven startup is on a mission to unlock human potential by empowering them with augmented intelligence. In November 2014 at IIT Bombay, AjnaLens was established with a purpose to foster inclusive development in society by empowering people at the grassroots with the right tool for this decade - a ‘holographic computer’. It empowers and enables humans into perceiving and doing what is beyond their capabilities by seamlessly connecting the digital world with reality. 

AjnaLens is currently helping India’s government and fortune 500 companies in their digital transformation journey by providing end-to-end solutions such as Enterprise Metaverse, VR training simulators, AR-based remote assistance, Digital twin as well as providing indigenous defence solutions like see-through armour to Indian Defence forces. AjnaLens is the first and only XR hardware OEM registered on GEM (Government e-Marketplace), GOI’s official portal to manufacture AR/VR glasses in India. 

AjnaLens has filed 15+ National and International patents in augmented reality and allied fields. The company has won accolades like the Most promising startup by ECLINA Defennovation for cutting-edge innovations. AjnaLens is a growing family of 50 people, inviting bright minds to join their vision.

BMW's 50 Years Of M: The Most Thrilling Birthday In The World!

* Precious Souvenirs of the Golden Jubilee: Launch of 10 exclusive ‘50 Jahre M Editions’ in India.

* Honouring Tradition: Return of the Classic ‘BMW Motorsport’ Emblem.

* Home of High-Performance: M Certified Dealerships Coming Soon.

The year 2022 marks the 50th anniversary of the legendary BMW M GmbH division and BMW India plans to celebrate this milestone by raising adrenaline to the next level. A series of prized ‘50 Jahre M Editions’, special M Accessories reminiscing the iconic brand, thrilling events and emotional campaigns have been set in motion to celebrate the ‘Power of M’.

Back in 1972, BMW Motorsport GmbH was founded with just 35 employees and a single aim - to create the world’s best sports cars. Following year, the BMW 3.0 CSL debuted at the Touring Car Championship and dominated the European Championship for the next six years. And that was only the start of many more outstanding automobiles and racing wins. Since then, BMW M GmbH has penned an unparalleled journey, fuelling BMW through development of high-performance track-dominating cars.

Mr. Vikram Pawah, President, BMW Group India said, “M is the strongest letter in the world and in its 50th anniversary it is stronger than ever. Inspired by motorsport, BMW M philosophy is the perfect interplay of dynamics, agility and precision while being suitable for everyday use. However different the vehicles and their drivers might be – we all love the faster heartbeat, the adrenaline and goose bumps triggered by every M car. To celebrate M’s fascinating history, BMW India will launch 10 alluring ‘50 Jahre M Editions’ across the product portfolio. We are also excited to share that later this year we will launch BMW M Certified dealerships, a one-stop-shop for an unbeatable purist experience. Above all, this jubilee is dedicated to drivers, the brand’s friends and all M enthusiasts.”

10 distinct ‘50 Jahre M Editions’ will give customers an opportunity to express both their passion for motor-racing and their awareness of tradition. Stealing the spotlight will be special editions from the powerful M stable including the BMW M340i, BMW M4, BMW M5. The robust BMW Sports Activity Vehicle (SAV) range will also get its own ‘50 Jahre M Editions’ combining the best of off-roading capabilities with high-performance attributes of M. Popular BMW sedans such as BMW 6 Series and BMW 5 Series will commemorate the anniversary year with their own exhilarating M Editions. These limited-edition models will be available exclusively online at shop.bmw.in only.

The first to launch will be a stand-out rendition of the highly successful BMW M 340i xDrive. Locally produced at BMW Group Plant Chennai, it is the first high-performance BMW with an M engine to be made in India. This car has the soul of the BMW 3 Series, amplified power of M and driving competence of BMW xDrive. Ever since it was introduced in 2021, the car has been continuously sold out due to tremendous demand.

Iconic and historically significant BMW M paint finishes and upholstery options will also be offered for select models. Style-defining colors such as Dakar Yellow, Fire Orange, Daytona Violet, Macao Blue, Imola Red or Frozen Marina Bay Blue refer to the various eras of BMW M.

Customers can add sporting character to every detail with three head-turning ‘50 Jahre M Edition’ accessories packages which will be available at an attractive launch pricing. The Racer’s Pack will be the perfect choice for those who like stronger muscle command in their vehicles with exterior accessories like Rear Spoiler in Matt black, Side Sill Transfers in Matt Black and Key Fob. The Motorsport Pack goes a step further and gives a 360 makeover to the exterior as well as interior. It includes accessories like M Performance Steering Wheel, Selector Gear knob in Alcantara, Rear Spoiler in Matt Black to name a few. The Carbon Pack has been curated to give the car a fiery racing character inside out. Here, the list consists of interior trims in Carbon Fibre, M Performance Steering Wheel, Selector Gear knob in Carbon Fibre, Rear Spoiler in Carbon Fibre among others. The pairing of packages / accessories will vary from one model to another.

BMW M is putting down a marker for those who love tradition. Customers who opt for a BMW M automobile, special M Edition variants or a model equipped with an M Sport package will have their vehicle’s front, rear and wheel hubs decorated with M emblems inspired by the classic ‘BMW Motorsport’ logo. As an alternative to the conventional BMW emblem, it signals passion for racing and for the roots of the BMW M brand. The BMW logo with the shifted semicircles in blue, violet and red was first used in 1973 on the racing car of BMW Motorsport GmbH. In 1978 and with the debut of the BMW M1 the three color stripes slanted to the right and leaning on the letter M followed. Even beyond the motorsport scene it became a trademark with particularly high recognition value and identification power.

BMW India will also introduce dedicated M Certified Dealerships in India where enthusiasts will find everything M under one roof. Charged with the flair of M, these dealerships will provide the classic feel and ultimate high-performance experience that is associated with the brand.