Hiring Of Women Engineers Sees Upswing By 54% For Eaton India

In line with its commitment of promoting a diverse and inclusive workplace, power management company Eaton has stepped up its hiring of women engineers across areas. 

An increasing number of women are opting for STEM (Science, technology, engineering, and mathematics) careers, which is reflected in the talent available within the industry for these roles. While still the gap in the number of women engineers exists in the industry, it is encouraging to see that women are making their presence felt. Eaton too has seen a diverse pool of deserving candidates during university recruitments.  

Of the total campus recruits Eaton hired in 2021, more than 54% were female engineers. This is a year-over-year increase of 19% over 2020. Women engineers were employed across diverse areas like data analytics, computer science, information technology, mechanical, electrical, electrical and communications, automation, power electronics, and aerospace engineering. 

The company plans to continue expanding its presence across campuses and incorporating new colleges with respect to niche skills hiring.  

Ashish Kapoor, director, Human Resources, India shared, “We aim to make Eaton a great place to work where the uniqueness of each individual is valued. In lines with our goal to become a model of inclusion and diversity in our industry, we remain committed to ensuring that Eaton continues to be an equal opportunity employer. Eaton's success is dependent on our ability to identify, attract and groom diverse people with the brightest minds.”  

About Eaton: 

Eaton is an intelligent power management company dedicated to improving the quality of life and protecting the environment for people everywhere. We are guided by our commitment to do business right, to operate sustainably and to help our customers manage power ? today and well into the future. By capitalizing on the global growth trends of electrification and digitalization, we’re accelerating the planet’s transition to renewable energy, helping to solve the world’s most urgent power management challenges, and doing what’s best for our stakeholders and all of society. 

Founded in 1911, Eaton has been listed on the NYSE for nearly a century. We reported revenues of $19.6 billion in 2021 and serve customers in more than 170 countries. For more information, visit www.eaton.com. Follow us on Twitter and LinkedIn. 

Game Tech Brand WinZO Sports Becomes The Principal Sponsor Of Kolkata Knight Riders

WinZO Sports, an e-sports and fantasy arm of India's largest vernacular game-tech company WinZO, has entered into a long-term partnership as the principal sponsor of Kolkata Knight Riders. Apart from featuring in WinZO Sports' marketing campaign, the Knight Riders will soon be seen interacting with WinZO Sports' users across social media platforms. 

The immensely popular war cry of KKR, 'Korbo Lorbo Jeetbo,' completely encapsulates the core values endorsed by WinZO Sports of competing with the right spirit, never giving up, and delivering winning experiences. The shared love towards the spirit of sportsmanship and the game makes this association a natural medium through which WinZO Sports can connect with millions of people spread across continents. 

As a brand that intends to cement India's position as a 'Gaming Powerhouse,' WinZO Sports, has already taken giant steps by garnering a staggering 75+ Million users across products, and this partnership is bound to act as a catalyst as the Indian Gaming Giant embarks on this unprecedented journey to the top.  

With the biggest cricket extravaganza around the corner, WinZO Sports’ association with KKR will help connect gaming enthusiasts across the globe and will go a long way in making WinZO Sports a trustworthy entertainment platform and reach millions of fans and users. 

Speaking about this momentous partnership, Co-founder of WinZO, Saumya Singh, said, "KKR boasts of an ideal mix of experienced and budding stars in the world of cricket, each of whom comes with a mammoth and loyal fanbase of his own, and the team will now be led by one of most promising cricketers produced by the country in the recent past. In that sense, this partnership will prove our trump card, considering the sheer number of fans & enthusiasts this lets us connect with. We're highly excited and are looking forward to setting new milestones during the course of the next three years with team KKR." 

Speaking about the partnership, Venky Mysore, CEO & MD, Kolkata Knight Riders, said, "We are delighted to welcome WinZO Sports to the KKR family as our principal sponsor. The Knight Riders brand has established itself as the leading global brand in T20 cricket and through this partnership aims to bring the magic of cricket closer to all gaming fans. KKR has created the right mix of cricket and entertainment, India's two most loved domains, and the addition of online gaming, which has lately evolved as one of the most preferred forms of entertainment, is only going to make it bigger". 

About WinZO Sports 

WinZO is the largest social gaming and entertainment platform in India. Launched in early 2018, the Company partners with third party developers to host games on their Android app, where users can enjoy personalized multiplayer gameplay experiences. The platform is available in 12+ languages such as English, Hindi, Gujarati, Marathi, Bengali, and Bhojpuri, with over 75 million registered users. The WinZO platform facilitates over 2.5 billion micro-transactions per month across a portfolio of 100+ games. WinZO is focused on building an enthusiastic community of gamers and gaming influencers in Tier II to IV cities in India. The Company envisions a future where the WinZO platform can deliver a culturally relevant and enjoyable experience in the Indian gaming ecosystem, monetized through a unique micro-transaction model. 

Renault India Launches The All-New Kwid MY22 Across Indian Market

* Renault KWID Has Emerged As True Game Changer For Renault In India With 4,00,000+ Happy Customers 

* Becomes more attractive with new interior & exterior colour harmony with sporty white accents in the Climber edition  

* Exciting colour range for the Climber edition – Metal Mustard &Ice Cool White with Black roof in Dual Tone and Moonlight Silver & Zanskar Blue in Monotone  

Renault, the number one European brand in India launched the all-new KWID MY22 with advanced features, at a starting price of INR 4.49 Lakhs. Launched in 2015, Renault KWID is a breakthrough product in terms of design, innovation and modernity, while offering value and best-in-class cost of ownership. 

Built on the pillars of attractiveness, innovation and affordability, KWID has been a true game-changing product for Renault in India with more than 4,00,000 happy customers. Staying true to its commitment to keep building on the indomitable success of KWID with breakthrough product innovations, the new KWID MY22 Range further strengthens its value proposition and elevates customer’s trust in the product and brand. 

Available in both 0.8L and 1.0L SCe  powertrains with manual and automatic transmission options, the KWID MY22 features a striking new Interior & Exterior colour harmony with sporty white accents in the Climber range. Accentuating the attractiveness of the car, the KWID MY22 Climber range will offer customers an array of new colour options - Metal Mustard & Ice cool White with Black roof in Dual Tone, along with new dual tone flex wheels. The value proposition of KWID is further enhanced with the introduction of new RXL(O) variant on both 0.8L & 1.0L MT powertrains. The new RXL(O) variant includes features to enhance the style and economy quotient.  

Renault KWID is compliant with all the current safety requirements for the Indian market and even goes beyond to protect both passengers and pedestrians. It includes several active and passive safety features like dual front Airbags, ABS and EBD, Seat Belt Reminder, Overspeed Alert, Reverse Parking Sensors and Driver side Pyro & Pre-tensioner with Load Limiter which are standard across all variants. Elevating the safety quotient of the vehicle, the new MY22 range comes equipped with Seat belt Pyrotech and load limiter as a standard feature.  

Renault KWID has redefined the entry segment in India led by its contemporary SUV-inspired design language offering high ground clearance, best-in-class features and an economical cost of ownership, which is enabled by its 98% localisation levels, which also makes it a strong ‘Make in India’ testament. The first-in-class 8inch touchscreen MediaNAV Evolution takes infotainment to the next level with Android Auto, Apple CarPlay, Video Playback and Voice Recognition – which helps the driver control everything hands-free, fast and easy. The Silver Streak LED DRLs create a striking impression and give the car a premium appeal.  

Offering enhanced passenger comfort, it features first-in-class reverse parking camera with guidelines that helps to park even in the tightest spots along with Electrically Adjustable ORVM. In terms of performance, the KWID 0.8L boasts fuel efficiency of 22.25 KM/L best in 0.8L segment, as per the ARAI Testing Certification. 

Renault KWID has a cost of maintenance as low as just 35 paise/km. It comes with a comprehensive manufacturer warranty for 2 year / 50,000 km (whichever is earlier) with an extension option upto 5 years and an Easy Care package to take care of maintenance needs. Warranty also comes along with 24X7 Road Side Assistance (RSA) at no extra cost, enabling customers to enjoy an unparalleled brand ownership experience and peace of mind. 

Together with its strong product offensive strategy to drive volumes in India, Renault is substantially increasing its network reach in the country to ensure that customers have an unparalleled association with the brand. The company has exponentially grown its network adding more than 150 facilities in the last two years. Today Renault India also has a widespread presence of 530 sales and more than 530 service touchpoints, which includes 250+ Workshop On Wheels (WOW) and WOWLite locations across the country. 

ABOUT RENAULT  

Renault India Pvt. Ltd. is a fully owned subsidiary of Renault S.A.S. France. Renault India cars are manufactured in the manufacturing facility located in Oragadam, Chennai, with a capacity of 480,000 units per annum. Renault India also has a widespread presence of more than 530 sales and more than 530 service touchpoints, which includes 250+ Workshop On Wheels locations across the country, with benchmark sales and service quality. 

Renault India’s product line up and services have seen strong recognition among customers and industry experts alike, winning more than 60 titles, making Renault India one of the most awarded automotive brands in a single year in India.

Sunstone Eduversity Introduces ‘Technovation’ For BCA Aspirants In Nine Esteemed Universities Across India

 

-          Technovation facilitates tech ventures by providing innovators the chance to receive seed fund of up to Rs. 1 crore

-          Get access to leading recruiters, bootcamps, self-financed learning, soft skill trainings among many other benefits

-          Students can apply here

Sunstone Eduversity, India's premier higher-education service provider, introduces ‘Technovation’ through its ‘Sunstone Edge’ for Bachelor of Computer Application (BCA) program in nine acclaimed campuses nationwide. These campuses are Sage University- Indore, CT University- Ludhiana, Rayat-Bahra University- Mohali, Patel Institute of Science & Management- Bangalore, DC School Of Management And Technology- Vagamon, Shobhit Deemed to be University- Meerut, Jagran Lakecity University- Bhopal, Suresh Gyan Vihar University- Jaipur, Ajeenkya DY Patil University - Pune. More detailed information on the universities can be found here.

As the name suggests, Tech + Innovation, Technovation invites aspiring entrepreneurs who have innovative tech ideas to pitch their ventures to receive a seed fund of up to Rs. 1 crore. Candidates currently enrolled in Sunstone Edge in addition to the BCA program at their campus at the above mentioned campuses are eligible to apply for Technovation initiative.

Sunstone Edge has four elements – Advanced curriculum and Trainings, Placement assurance, On-Campus Experience and Technovation. In addition to these advantages, the platform provides benefits which are in synergy with industry and aspirants priorities. It is a part of Sunstone Eduversity’s larger drive which inculcates innovation and employment-centric knowledge & skills for youth.

During the announcement of Sunstone Edge with  BCA programs, Piyush Nangru, Co-Founder & COO, Sunstone Eduversity said, “With new trailblazing technologies, the IT sector is growing exponentially every year. We are thrilled to announce the availability of the Sunstone Edge with the BCA program in 9 prestigious campuses across the country. The modules are specially curated to define the career of the candidates by providing assistance in placement, advanced certifications, training and masterclasses. Keeping in mind the present and long term demand of the skills required by the industry, candidates through the Sunstone Edge would stay abreast of the industry-wide developments and requirements. And with the introduction of Technovation, we aim to fuel the tech dreams of innovative young minds by giving them funding opportunities and a path to success.”

Sunstone Edge is intensively focused on an all-round development that provides access to refresher modules, training for high-demand tech skills, active portfolio building, professional assistance on crafting CVs, 50+ Master classes from industry experts and many more. It brings the advantage of a widespread network of 1000+ recruiters and 2000+ job opportunities. With its 100+ hours of job-focused bootcamps and 50+ guaranteed interviews, the program ensures that the candidate is not only tech-ready but also interview-ready.

The Sunstone Edge aims to provide ease of accessibility to aspiring candidates and enable the first step towards their career in the IT industry. The BCA program has 8 advanced certifications in Web Applications, Business Analytics, Data Science etc. and there is also 10 months of industry integration via immersive internship and projects thus ensuring well integrated career skills with classroom theory. It is an industry-centric training intervention in tandem with the fast-paced changes in the IT industry and takes a novel approach in which candidates obtain practical expertise in core tech areas.

Sunstone Eduversity offers customised training to students with its industry-aligned career tracks. Students can learn advanced technical skills with coding rounds, bootcamps, project portfolio and create their own SaaS or product startup with exposure to industry leaders via Technovation. The brand also helps students prepare for higher education and government jobs through its personalised test preparation track.

To make learning more comprehensive and holistic, Sunstone Eduversity further provides 10 life skills & soft skills training, portfolio building, and access to interest-based clubs, talks, events, fests. The Sunstone Edge provides an eclectic learning experience via its student-exchange and global immersion programs.

About Sunstone Eduversity

Sunstone is a leading higher education service provider that works with academic institutions in up-skilling students for employability. Sunstone offers career oriented training interventions for undergraduate and postgraduate students at 30+ institutions across 25 cities.

Sunstone’s training programs are industry endorsed to enhance employability. These programs are designed for hybrid delivery with unparalleled focus on soft skills and personality development. Sunstone’s focus is to provide students with holistic educational experience. For more information,  visit: https://sunstone.in/.

Bid Farewell To Dry Hair And Skin With goodnessme’s 100% Organic Almond Oil

 

Dry, unmanageable frizzy hair and skin worries have become a common problem due to various reasons like dust and pollution. Organic sweet almond oil acts as the perfect solution to manage these skin and hair woes!

goodnessme 100% Organic Almond Oil is virgin and cold-pressed, meaning it retains all its natural nutrients like Vitamins E, B & A, essential Omega 3 fatty acids, minerals, and biotin – making it an excellent moisturizer for all types of hair as well as skin!

This pure oil moisturizes, hydrates, and conditions your hair, and helps prevent split-ends, frizz & dandruff. It also protects against breakage and hair fall by repairing and strengthening the hair.

goodnessme 100% organic almond oil deeply nourishes & improves skin tone by protecting against free radical damage, reducing acne, dark circles & signs of aging.

It has zero toxins and does not contain any parabens, hexane, petroleum, mineral oil, alcohol, silicones, or synthetic fragrance! What’s more, this oil can be used by all - from babies to adults - for skin, hair, dark circles, lips, cuticles, cracked heels as well as beard care!

Price: MRP INR 599 / 100ML

Buy it here: https://goodnessme.com/products/100-organic-cold-pressed-virgin-almond-oil-100-ml?_pos=1&_sid=56a6c053e&_ss=r

Also available on all E-commerce platforms

Spinny Launches Its Marketing Campaign Led By Brand Ambassadors - Sachin Tendulkar & PV Sindhu

* Building on the credentials to earn trust of young Indians in pre-owned cars, Spinny promises Khushiyon ki long drive to car buyers 

Spinny, India’s trusted full-stack used car platform, has launched its first national marketing campaign with the brand promise of “Khushiyon Ki Long Drive”. Highlighting the brand’s vision to turn the car buying and ownership journey into a simple and delightful experience, the heart-warming ads feature Sachin Tendulkar & PV Sindhu. Conceptualised by Spring Marketing Capital, the campaign encapsulates the joy of adding a personal car in the journey of life.

Over the past few years, pre-owned car sales have witnessed an increase in momentum, gaining traction especially from young Indians in top cities. On the back of factors like greater value for money and wider choice of vehicles available in near-mint condition on full-stack digital platforms, pre-owned cars are steadily gaining popularity. 

In this campaign which comprises two films, Sachin Tendulkar & PV Sindhu, representing Spinny, provide assurance to a family who are about to buy their first car while the family gets advice from neighbours, relatives - pretty much what happens when a family decides to buy their first car.

The film also strategically encapsulates Spinny’s full stack features that contribute to creating a seamless vehicle purchasing journey including online research and test drives from home. The finalized car is then delivered at their doorstep – signifying the start of their Khushiyon Ki Long Drive.

Elaborating on the campaign, Suvid Bajaj, Head of Marketing – Spinny, said, “We are happy to launch Spinny’s first marketing campaign ‘Khushiyon Ki Long Drive’. It was a memorable experience to work with our Brand Ambassadors Sachin Tendulkar & PV Sindhu on this campaign. Sachin is our strategic investor as well and he was fully involved with our idea. It was lovely to see him interacting with the entire team, especially the children at the sets. His appeal across demographics was lovely to see. The idea of our campaign is to strike a chord with the young buyers and their life journey. Through this campaign we wanted to highlight the joyous story of millions of buyers, who work hard, save bit by bit and then invest in a car of their own. With Spinny’s strong focus and positive response to services, a film with PV Sindhu will be released as part of this campaign as well. Sindhu is deeply involved with Spinny as she started out as our customer and now of course a captain of Squad Spinny.”

Speaking about his involvement in the campaign, Sachin said, “Our country is becoming younger and our ambitions bigger. I am very happy to be associated with Spinny – a team which aspires to create solutions the right way. The team has adopted timeless values to achieve excellence in their business – trust, transparency, and integrity.  This is one such story of a family on the start of their Khushiyon ki long drive with Spinny.

Mrinmoy Mukherjee, CEO of SRT Sports Management (organisation managing Sachin Tendulkar), said – “It’s been a wonderful start to the journey between Spinny and Sachin Tendulkar. The team at Spinny is committed towards building an endearing brand. Throughout this journey, we wish to bring to life several interesting stories of human aspirations. Khushiyon Ki Long Drive is just the beginning”.

Arun Iyer, CCO, Spring marketing, said, “A strong focus on unmatched customer experience is at the heart of Spinny’s success so far. Naturally, we wanted the campaign to revolve around the Spinny customer. Buying their first car is one of the most exciting journeys for a family. We have attempted to weave a relatable story of a family starting their aspirational journey with their first car, while also informing our viewers why Spinny is the best destination for a used car purchase. Having Sachin Tendulkar narrate the film brought a feeling of trust and reassurance to it, and we hope that our viewers love our campaign as much as we do."

The digital campaign will run via Spinny’s own social and YouTube channels along with a strong presence across other digital platforms. It will also be aired during the upcoming IPL 2022 on Disney+Hotstar, with Spinny on board as the associate sponsor. In addition to this, the brand is working on a second ad with a similar storyline featuring a customer and brand ambassador PV Sindhu.

Link:   https://youtu.be/Z-DLaUqJ7T0

About Spinny®

Founded in 2015, Spinny is a used car retailing platform that aims to bring about transparency and convenience in the car buying and selling process in India. Spinny operates across the entire value chain of used cars, embedding superior technology and processes to deliver a premium experience to customers. As a testimony of Spinny’s commitment to transparency and quality, every car on the Spinny platform comes with a 200-point inspection checklist, 5-day no questions asked money-back guarantee and 1-year after-sales warranty. Spinny has 36 car hubs and is operational in 22 cities, including Delhi, Gurugram, Noida, Bangalore, Mumbai, Pune, Hyderabad, Chennai, Kolkata, Ahmedabad, Lucknow, Jaipur, Chandigarh, and Indore, among others. In December 2021, Indian cricket legend Sachin Tendulkar partnered with Spinny as a strategic investor and a lead brand ambassador. Sports icon, PV Sindhu, a believer and customer of Spinny, would also be a part of the series of marketing initiatives focused on realizing the aspirations of a billion car dreams.

For more information visit: https://www.spinny.com/

MADAME Unveils Its Summer/Spring Collection 2022 For Indian Youth

MADAME, India’s leading western wear brand by the Jain Amar Group, has unveiled its Summer/Spring collection for the year 2022. This new collection is targeted towards India’s youth who are seeking to stay up to date with the latest fashion trends.

The latest collection is fresh and original in the way it uses colours, fabric, and design. The collection is targeted towards confident and progressive women of today who like to carry themselves in style.

“Fashion is a way of expressing yourself and discovering your uniqueness. The new collection will appeal to young generation from all walks of life across the country,” said Akhil Jain, Executive Director of the Jain Amar Group.

The Summer/Spring’22 collection for the month of March will showcase products in capsules like Daisy Mist, Pink Caravan, Lazy Aesthetic, and Check It Out!

All these categories are designed specifically to appeal to a certain style quotient and requirement of the customers. For example, Pink Caravan will have a trans-seasonal tone that will be inspired by the tropical orchid plant, with its long-lasting flowers and distinct aroma to generate a sense of positivity and attract consumer attention, and will be inspired by the change of season, brighter nature.

On the other hand, Daisy Mist is a collection of monochrome co-ords, blazer sets, and playsuits in various designs and patterns. The daisy print's present popularity stems from what we identify with it, rather than the flower itself. Daisy is a flower that everyone associates with summer, pleasant feelings, and the carefree lifestyle that comes with warm summer winds.

“Spring-Summer 2022 will usher in a flurry of excitement and delight. Fashion serves as a soothing retreat from everyday life and an antidote to moving forward now more than ever, as evidenced by the collection,” adds Akhil Jain.

The collection will include capsules focused on the coming months as the season changes, including Sorbet Blue, Lilac Sage, and Indigo Breeze for March, Saturated Blends and Pastel Checks for April, and Pale Waves for April.

Madame has a large loyal customer base in India and is renowned as an industry leader in the western wear fashion.  It has grown and obtained a large market share over the last decade. Today, the business has its own stores in several regions of the country, as well as a dedicated D2C brand – glamly.com.