Boys And Machines Adds Three New Luxury Cars To Their Diverse Inventory

* Pre-owned luxury Car Company showcases flagship sedans from BMW and Mercedes-Benz

Gurugram: Pre-owned luxury car company Boys and Machines announced the addition of three new luxury cars to its inventory over the past one week. These are one unit each of BMW X7, BMW 730Ld and Mercedes-Benz S450.

The BMW X7 is priced at INR 1.09 crore, while the BMW 730Ld is to be priced at 75 lakh whereas Mercedes-Benz S450 is available for INR 1.01 crore. This does not includes Logistics, TCS, and RC transfer cost.

The cars can be seen via a virtual tour on Boys and Machines website-https://boysandmachines.com/collection/?page=1

The cars are located at the Gurugram headquarters of Boys and Machines and can be purchased pan India. Over and above this, the company has cars available from INR 25 lacs to INR 3 crores across brands such as Mercedes-Benz, Audi, Volvo, Range Rover, Rolls-Royce, BMW among others. 

Mr. Akash Chaturvedi, CEO, Boys and Machines said, “These cars have gone through a robust quality check and we have done our due diligence to ensure that our customers get peace of mind. We are sure they will enjoy their purchase and the ownership journey. We are witnessing an ever-increasing appetite for pre-owned flagship sedans across India and we look forward to cater the growing market demand.”

Founded in 2020, Boys and Machines has studios in Delhi-NCR, Mumbai, Hyderabad and Kolkata, and the company has its plans to establish studios in several more cities. The company’s inventory is available online on their website and the vehicles can be purchased anywhere across India with an option of doorstep delivery.

Wealthy.in Appoints Ex-Citibanker Jaya Singh As Chief Of Strategy

Bengaluru-based FinTech firm Wealthy appoints ex-Citibanker Jaya Singh as the Chief of Strategy. With over two decades of experience across product development and sales, Jaya is a known leader in the wealth and asset management industry. She was the Head of Investment Products for Citi Consumer Bank in her last assignment, where she was responsible for product development, fund diligence, client engagement and sales management. This news comes days after the Wealthy team announced their series A financing of $7.5million from marquee investors like Alpha Wave (formerly known as Falcon Edge Capital), Emphasis VC, Venture Highway, Good Capital and others.

As Chief of Strategy at Wealthy.in, Jaya will drive product innovation, partnerships and identify new business opportunities for scale. Wealthy’s platform is helping thousands of wealth professionals focus on clients' interests and deliver quality wealth management. The Company will benefit from the expertise of Singh, who will drive new initiatives to expand the portfolio and incorporate innovative strategies.

"We are delighted to have Jaya who is a well respected wealth management professional on board with us at Wealthy. She will help us improve the client experience, and work on product addition and network expansion," said Prashant Gupta, co-founder of Wealthy.in.

“I have been working with Aditya, Prashant, and the rest of the Wealthy team in the past couple years and I am impressed with their high energy, agility and willingness to experiment. I am delighted to expand my association with this team,” said Jaya Singh.

About Wealthy

Wealthy (Wealthy.in) is a Bengaluru-based FinTech firm making Wealth Management more accessible. Founded by two IITians, Aditya Agarwal and Prashant Gupta, the company provides 150+ products, a fair earnings structure, and everything a wealth professional needs to help clients meet their life goals. The company aims to serve 99% of the consumers untouched by institutional wealth management services and change the status quo through its modern approach.

India’s First Interstate Perishable Food Delivery Service, JustMyRoots Is Coming With Its Signature Dishes

For the first time in India, food lovers will be able to order their favorite dishes cooked by their favorite chefs. With an aim to revolutionize interstate food delivery in India, JustMyRoots is set to announce a unique & one of its kind collaboration with top celebrity chefs catering to the wishes of the consumers, enabling delivery of made to order dishes by their favorite celebrity chefs and influencers. With a robust network of delivery system and a rock solid supply chain JustMyRoots is the only brand in the country to have developed this concept of taking meals cooked by celebrity chefs to the end consumer, across cities. JustMyRoots is India’s first inter-state home delivery service that facilitates delivery of perishable cooked food/others across cities with packaging that keeps the food fresh for more than 26 hours. Over a period of three years JustMyRoots has been delivering cooked meals, unique & authentic to a particular region across the country to customers in over 25 cities.

Touted to be a game changer in the field of food delivery, under this collaboration, customers will be able to place live orders while the celebrity chef is cooking. Whether the chef is cooking on any platform, be it on social media channels or OTT, their fans can place order on the JustMyRoots App and get that favourite dish delivered right at their door step. They need to simply login and choose from the celebrity chefs listed on the JustMyRoots App to demand what they would like to eat cooked by their favorite chef. Multiple celebrity chefs will be streaming live onto the JustMyRoots App, where you watch them cook your “on-demand” dish. JustMyRoots will then ensure that the food is delivered to you in time. JustMyRoots is working with multiple cloud kitchen partners across different cities to ensure ease of delivery.

“At JustMyRoots we have always considered food as an emotion that brings people and families’ closer. Therefore, we have tried creating a business model where people can enjoy their favourite meals/dishes from their favourite food outlet from across any part of the country. This collaboration is a step closer to our vision, where it will be possible for our customers to order a signature dish directly from their favourite ccelebrity chef’s kitchen to their homes.” shared Samiran Sengupta, CEO and Co-Founder, JustMyRoots.

With this novel concept JustMyRoots has taken yet another step towards breaking barriers in the food delivery ecosystem by attracting new demographies and creating what can be called as the mother of all food delivery programs! 

Tata Motors Goes #Hyperlocal For Its Passenger Vehicle Buyers

* Launches ‘Anubhav’ Mobile Showrooms to offer enhanced customer experience in rural India

Tata Motors, India’s leading automotive brand, today introduced ‘Anubhav,’ showroom on wheels, a door step car buying experience for the rural customers. In line with its rural marketing strategy, this initiative will help increase reach in Tehsils and Talukas, which have high potential in terms of rural population, and economy. A total of 103 mobile showrooms are being deployed across the country, to enhance the Tata Motors brand awareness in rural India. These mobile showrooms will help existing dealerships to offer a doorstep sales experience to customers and assist them with information about the New Forever range of cars & SUVs, accessories, avail finance schemes, book a test drive and evaluate existing cars for exchange.

Speaking on the occasion, Mr. Rajan Amba, Vice President, Sales, Marketing and Customer Care, Tata Motors Passenger Vehicles Ltd. said, “We are delighted to commence the Anubhav Initiative. This is a significant step towards taking the brand to the hinterland and making our New Forever range of cars & SUVs more accessible while reducing our dependability on the traditionally followed model of a brick-and-mortar facility. These mobile showrooms will be a one stop solution for rural customers seeking information about our cars, finance schemes, exchange offers etc. They will also derive important consumer insights and data for us to further improve our customer outreach. Rural India sales contributes around 40% to the total passenger vehicles sold in India and with this concept we are confident of expanding our reach, and increasing our customer base in these markets.”

With the expertise of Tata Motors Commercial Vehicles Fully Built Vehicles (FBV) Division, the Anubhav – Showroom on Wheels has been developed on the very reliable, Tata Intra V10. These mobile showrooms will be operated by dealerships under Tata Motors’ supervision and guidance. All the dealerships will define monthly routes for these vans on which they will ply and cover the targeted village or tehsil. These mobile showrooms come equipped with GPS trackers to monitor the movement for better utilisation.

About Tata Motors

Part of the USD 109 billion Tata group, Tata Motors Limited (NYSE: TTM; BSE: 500570 and 570001; NSE: TATAMOTORS and TATAMTRDVR), a USD 34 billion organization, is a leading global automobile manufacturer of cars, utility vehicles, pick-ups, trucks, and buses, offering extensive range of integrated, smart, and e-mobility solutions. With ‘Connecting Aspirations’ at the core of its brand promise, Tata Motors is India’s market leader in commercial vehicles and amongst the top three in the passenger vehicles market.

Tata Motors strives to bring new products that fire the imagination of GenNext customers, fueled by state-of-the-art design and R&D centers located in India, UK, US, Italy, and South Korea. With a focus on engineering and tech enabled automotive solutions catering to the future of mobility, the company’s innovation efforts are focused to develop pioneering technologies that are sustainable as well as suited to evolving aspirations of the market and the customers. The company is pioneering India’s Electric Vehicle (EV) transition and driving the shift towards sustainable mobility solutions by preparing a tailor-made product strategy, leveraging the synergy between the Group companies, and playing an active role liaising with the Government in developing the policy framework.

With operations in India, the UK, South Korea, Thailand, South Africa, and Indonesia, supported by a strong global network of 103 subsidiaries, 9 associate companies, 4 joint ventures and 2 joint operations as on March 31, 2021, Tata Motors’ commercial and passenger vehicles are marketed in countries, spread across Africa, Middle East, South & Southeast Asia, Australia, South America, Russia, and other CIS countries.

Hershey India Celebrates International Women’s Day With Limited Edition Packaging, Celebratory Rap Song And Strategic Partnerships

* The brand amplified its popular ‘HERSHE’ campaign further this year by launching commemorative packs that celebrate Six ‘Unsung Sheroes’ and a one – of - its kind celebratory rap song

Hershey India is proud to recognize, honor and uplift women and girls this month through activations in India and around the world in celebration of International Women’s Day (March 8) to continue to advance its gender equity commitments. The campaign will be going live across seven international markets, aimed at making the invisible woman visible.

The Hershey Company’s award-winning [#HerSHE] campaign, which originated in Brazil in 2020, will be brought alive in India in a never seen before avatar. The renowned chocolate brand has collaborated with six women achievers whose accomplishments have been custom illustrated on the iconic HERSHEY'S chocolate bars. Hershey’s salutes these women and their efforts towards choosing and succeeding in unconventional careers.

As the first step towards unveiling the campaign, Hershey India has taken a unique route of a power-packed celebratory rap song by American Indian Rapper Raja Kumari & Indian musician Meba Ofilia. You can listen to the exciting anthem here: https://www.youtube.com/watch?v=gZbSgIxRg3U. This year the brand is leveraging technology to create an online community for curating and showcasing inspiring stories by women and connecting to offline channels via QR code on the packaging. Consumers can scan the QR Code printed on the packaging of HERSHEY’S Bar that will link them to the microsite https://www.hershe.co.in/  The microsite has curated templates, with personalized messaging, that consumers can use to celebrate and share the stories of Sheroes who have inspired them.

Hershey India has joined forces ‘Sheroes’ such as Aishwarya Sridhar, Dhvani Kothari, Sandhya Rai, Rukmini Vijayakumar, Pooja Taparia, and Falguni Vasavda Ojha from diverse fields including Photography, Performing Arts, Social Work, Sports, and Feminism, and dedicated Hershey’s Bars packaging to feature, celebrate and showcase achievements of the Sheroes. To learn more about them, consumers can scan the code on the packs and read about them on the microsite.

Sharing his insights on the renowned global campaign, Herjit Bhalla, VP India and AEMEA, The Hershey Company said, “Diversity and Inclusion has always been at the crux of the Hershey ecosystem. It has been a key focus area for the organization across countries, and the HERSHE campaign brings it all together beautifully for us. This campaign gives a voice to what The Hershey Company truly believes in. By elevating the role played by the sheroes around us we want to make the ‘invisible visible’ through this campaign. While we have featured six sheroes on our packs there are countless number of sheroes out there and the ones we come across in our daily lives. Their determination and grit make them truly extraordinary, and Hershey’s appreciates that.

Expressing her thoughts on the HER-SHE campaign Geetika Mehta, Managing Director, Hershey India said, “As a build up to the International Women’s Day, we have taken a unique voice of celebrating and highlighting HER & SHE, through the #HerShe campaign. The campaign strives to celebrate inspiring stories of Sheroes in our society, who have displayed excellence by either taking the path less travelled or by simply creating a positive impact on people around them. Our idea is to bring alive galvanizing stories by making the ‘invisible visible’!”

Commenting on the campaign’s big idea, Ankit Desai, Marketing Director, Hershey India stated, “The HerShe campaign brings alive unique perspective of make the ‘Invisible Visible’, in line with brand purpose of ‘Celebrating Togetherness’. We have envisioned the ‘HER-SHE’ campaign with an intention to not only celebrate women leaders and achievers but also Sheroes all around us, be it family members, friends, mentors or colleagues. The initiative, which deserves to go to maximum people, leverages an Integrated Experiential approach, spanning packaging take-over of the entire Hershey’s Bar portfolio, personalized and interactive tech-based micro site, AR filters, first of its kind celebratory rap song and influencer outreach to drive education, engagement and thus celebration. Lastly, we intend to have fireside chats on IWD, to enable conversations around d career journeys and many such encouraging stories”

“As a company that embraces diversity and equality, we saw a unique insight into how we can make visible the role of forgotten or somewhat invisible women who make such an important difference in our society,” said Santhi Ramesh, CMO for Hershey International.  “These campaigns celebrate women while communicating our brand values and the values we share with our consumers. The user generated content is real and authentic, and as a result is able to break through and resonate strongly with consumers.”

Further to this, the campaign will culminate with a mentorship session conducted with the six sheroes which will be further amplified by Girl Up.

Hershey’s Ongoing Commitment to Gender Equity

Gender equity is a central focus of The Hershey Company’s diversity, equity and inclusion strategy. Hershey is proud to be led by female CEO Michele Buck, who recognizes her fifth year at the helm this month, and to be named the #1 World’s Top Female-Friendly Companies by Forbes in 2021, recognized for its efforts to create an inclusive culture with benefits such as its Women’s Business Resource Group and a commitment to equal pay. By 2025, Hershey aims to achieve aggregate dollar-for-dollar pay equity for salaried employees worldwide. The company currently reports 48% female representation globally and remains committed to achieving equal representation across its workforce. To learn more about The Hershey Company’s efforts to advance gender equity, click here.

About The Hershey Company

The Hershey Company is headquartered in Hershey, Pa., and is an industry-leading snacks company known for bringing goodness to the world through its iconic brands, remarkable people and enduring commitment to help children succeed. Hershey has approximately 17,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 90 brands around the world that drive more than $8.9 billion in annual revenues, including such iconic brand names as Hershey's, Reese’s, Ice Breakers and many more.

For more than 125 years, Hershey has been committed to operating fairly, ethically and sustainably. Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on helping children succeed.

Intellimation.ai Launches Its NLP And ML Based Product ADEPT For Insurance Sector

Intellimation.ai, a Natural Language Processing and Machine Learning based cognitive fintech company is launching its product ADEPT for the insurance and insurance brokerage industry.

ADEPT is an extension of their core AI platform Vector into the insurance sector. Through this product insurance brokers can embed and operationalise AI through an automated assembly line to ingest and interpret all types of structured and unstructured data, across a range of products related workflows.

ADEPT is a culmination of one year of analysis, testing, creation of corpora and writing their own proprietary NLP and ML algorithms for contextual understanding of the insurance sector.

Intellimation CEO – Mr. Har Pulak Bahadur stated “After disrupting the global markets space in the Investment Banking and Asset Management sector, Insurance came as a natural extension for our product. Bringing our already existing technology and adding the insurance domain layer gives us significant ability to disrupt this market and create value for insurance companies and insurance brokers. We have looked at some of most complex problems and take a futuristic demand approach to come up with ADEPT. The adoption of our technology will no doubt level the playing field for small and medium sized brokers and insurance companies to compete with larger and new age well-funded companies”

The use cases already configured for ADEPT include:

Request for quote automation using SLIP

Facilities Management

Claims processing

Contract Certainty

Next generation drilldown Dashboards

Machine learning based intelligence

Intellimation.ai aims to replicate its success it has seen in Investment banking where it increased straight through processing to >98%+, which has helped them scale with rapidly changing market environments as well improve customer experience significantly.

NKGSB Bank Accelerates Digitalization Efforts Using The Nutanix Cloud Platform Across Indian Market

 

* The bank transformed its IT and can now offer a seamless digital experience to customers

Nutanix (NASDAQ: NTNX, a leader in hybrid multicloud computing, today said NKGSB Bank, one of India’s premier cooperative banks, accelerated its digitalization efforts using the Nutanix Cloud Platform.  The move enabled the bank to roll-out new applications that are providing a seamless and improved digital experience for customers, and to help drive increases in productivity and revenues.

NKGSB was able to transform digitally because the Nutanix Cloud Platform helped it shift to a 100-percent virtualized environment and leverage hyper-convergence to scale resources as customer demand heightened. Nutanix’s technology also aided in significantly reducing the bank’s time spent managing workloads and its rack footprint, thereby reducing colocation charges and ongoing power costs. Nutanix also brought industry intelligence that helped the bank to do away with resource allocation on routine and mundane tasks and implement automated business processes.  

“One of the great things about Nutanix is the ability to gain greater visibility, combined with advanced analytics, to give us actionable intelligence to proactively manage service levels, optimize resource usage and help ensure configuration compliance across physical, virtual and cloud environments,” said Amit Jaokar, chief digital officer and chief information security officer, NKGSB Bank.

“Banks need an agile IT foundation that can help them compete with fintechs and digital startups, and cope with the complexity of burgeoning regulatory requirements. We are proud the Nutanix Cloud Platform continues to be preferred by leading banks globally and in India because it helps them drive agility and customer-focused innovation. Nutanix’s hybrid multicloud platform unifies divided operations, accelerates time to market, and breaks down expensive silos with a solution that delights stakeholders, businesses, and developers alike. Additionally, its architecture grants enterprises the flexibility to adopt and scale various applications and microservices that are imperative in today’s fluid business landscape to meet ever-growing customer expectations.” said Rajesh Krishnia, Business Head – BFSI & Enterprise, Nutanix India. 

Many banks today face significant technical and business challenges, ranging from contact center and branch productivity delays, downtime due to frequent upgrades and updates, complex and under-utilized legacy infrastructure, and limited automation of IT processes. The Nutanix Cloud Platform is enabling the BFSI sector to overcome these issues and achieve accelerated digital transformation with agile, automated IT.

About Nutanix

Nutanix is a global leader in cloud software and a pioneer in hyper converged infrastructure solutions, making clouds invisible, freeing customers to focus on their business outcomes. Organizations around the world use Nutanix software to leverage a single platform to manage any app at any location for their hybrid multicloud environments. Learn more at www.nutanix.com or follow us on social media @nutanix.