Suumaya Industries Invests In 1-India Family Mart

* Enters into strategic alliance to grow its women’s ethnic apparel business into BCD towns

* Gets access to 100 + retail stores of 1-India Family Mart

Suumaya Industries Ltd. (NSE Code: SUULD), an emerging diversified conglomerate group, through its 100% fully-owned subsidiary Suumaya Retail Ltd. has acquired a minority stake in the value retail chain startup Nysaa Retail Private Limited, which operates stores under the brand name 1-India Family Mart. This investment will enable Suumaya Industries to strengthen its foothold in the women's ethnic wear segment in the smaller towns along with value retailing of men's and kid's wear in BCD towns or rural India, the two companies said in a joint statement today. By gaining access to 100 + retail stores of 1-India Family Mart, this strategic partnership will help Suumaya Industries Ltd. increase its geographical footprint in tier-2, tier-3 and tier-4 towns in India. Besides, Suumaya Industries will also help 1-India Family Mart in developing its own private label in the fast-growing women's apparel category.

Mr. Ushik Gala, Chairman & Managing Director of Suumaya Industries Limited said, “Suumaya Industries (erstwhile Suumaya Lifestyle) has over three decades of experience in the textile industry and has well positioned itself as a highly creative brand for exquisite fashion and world’s finest collection of Indo-Western Designer Kurtis for women. This collaboration will build on to each others synergy and make us more competitive in the industry. The 1-India Family Mart founders have more than 2 decades of rich experience in the retail industry and the have seen the entire retail cycle. The investment paves the way for the potential of a wider strategic alliance between Suumaya & 1-India Family Mart. This acquisition offers the opportunity to work with them to reimagine the retail partnership and allows us to create newness and excitement for this dynamic customer segment. While it will give us an edge in the women’s ethnic wear category, it will also fulfil large part of garmenting requirements of Nysaa Retail.”

Value retail chain startup 1-India Family Mart is backed by private equity firm Carpediem Capital. Mr. Jay Prakash Shukla, Co-Founder & CEO, 1-India Family Mart said, “We are well placed in the value retail sector in India. Amongst the Top 3 Value Retail companies in the Indian retail space with strong assortment of products and extensive presence in tier 2, 3 & 4 cities with over 100 stores pan India. Besides the private label products offered at stores, we have a strong back-end infrastructure including distribution centres. This will give a strong leverage to Suumaya Industries and boost their retail presence of the women ethnic wear as well as going to strategically help in building our women's ethnic private label portfolio of 1-India Family Mart. Suumaya is going to be a very reliable sourcing partner for us in other segments too such as men’s and kids wear. We will soon be launching our festival season collection. The focus will be on smaller towns and talukas through the offline market which has huge potential.”

The deal is a win-win as 1-India Family Mart can attract increasing footfall due to strong assortment of products offered at optimal prices with well calibrated store positioning. A high footfall conversation rate of 45% can be leveraged to expand Suumaya’s market penetration. Suumaya’s deep entrenchment in the women’s ethic wear category will thereby enhance 1-India Family Mart’s product portfolio.

India retail is valued at INR 51 trillion in 2019, growing at a CAGR of 9 - 11%. An increase in the market share of value e-retailers has demonstrated better profitability and value creation within the Indian retail landscape. Value retail constitutes 60% of the overall apparel retail market. Growth in value retail is primarily driven by organised value retail. With the rural per capita consumption growing at 4.3x by 2030, compared to 3.5x the urban area, trend shows that companies are also pivoting towards the bottom of the pyramid with a leaner cost structure. Value retail is also mostly insulated to online distribution as opposed to high-cost structures.

About Suumaya Industries Limited:

Suumaya Industries Ltd. (NSE Code: SUULD) is an emerging diversified conglomerate group established in the year 2011. The group is backed by experienced promoters with over three decades of experience in the Textile Industry. Having built a strong foundation in the textile domain, the company has expanded to newer growth areas like retail and agri business as part of the “Suumaya 2.0 strategy”. The company is differentiating their approach in the entire lifestyle, retail and Agri Value Chain businesses thereby strengthening its foothold to be the dominant player in the respective segments.

Suumaya Industries Ltd. having recently ventured into agri-commodity business through its 100% subsidiary Suumaya Agro Ltd. The company has acquired majority of 51% stake in payAgri Innovations Pvt. Ltd., a tech driven agri & food business company solving the problems of key actors - Farmers, Processors and Consumers in the Agri value chain for an undisclosed valuation

For further information on Suumaya Industries ltd. www.suumayalifestyle.com

About 1-India Family Mart: 

Value Retail chain startup 1-India Family Mart, operated by Nysaa Retail Pvt. Ltd, is backed by private equity firm Carpediem Capital. Starting operations in 2013, 1-India Family Mart established its first store in Uttar Pradesh and thereafter expanded its operations to Bihar, Jharkhand, Chhattisgarh and the Northeast. In 2018, the company raised its first institutional round of funding from Carpediem.. The capital enabled the company to add new stores and ramp up to 100 stores in a very short time. 1-India Family Mart offers fashion apparel, lifestyle products and general merchandise through its outlets. 1-India Family Mart competes with players such as V-Mart, V2 Retail, Easybuy, Style Up and Baazar Kolkata.

WGSHA’s Virtual Orientation Programme For The 2021 BHM And BA (Culinary Arts) Batches

A Virtual Orientation Programme was conducted online by WGSHA for the newly admitted batches of Bachelor of Hotel Management (BHM) 36th Course, and BA (Culinary Arts), 11th Course was done recently.

Vice Chancellor of MAHE, Lt. Gen (Dr) M D Venkatesh addressed the students in the beginning of the function. He complimented all parents to have chosen WGSHA and MAHE both as top ranked institutions in the world with MAHE being Institution of Eminence, and with NIRF ranking of 8 and QS World University ranking in the band of 751-800. He said WGSHA is making the university proud by its rankings, achievements, recognitions, outcomes, quality of students and achievements of its alumni all over the world.

Those joining the university will get benefits in innovative teaching learning methods, high quality infrastructure, accomplished faculty, multi-cultural atmosphere and excellent opportunity for experiential learning, he said. He assured to parents that MAHE provides world class student experience for the holistic development and their well-being. MAHE has student centric policies and maintains a healthy learning environment in the campus, and with Hotels Division of ITC Ltd. partnered with the college, the students will certainly get the best knowledge and skills, he said. Dr Venkatesh appreciated the presence of industry stalwarts and eminent personalities to have joined for this occasion to speak to the students and parents.

The Chief Guest of the function was Mr. Dipak Haksar, Former Chief Executive, ITC Hotels & WelcomHotels. He welcomed the newly admitted students and mentioned that they were now part of a great institution which through the last 4 decades has endeavoured to uphold the spirit of India, exemplified in ‘Atithi Devo Bhavo’. This institution has strived for excellence, produced exemplary leaders and he saw a great future of this institution. He also mentioned that the partnership of DR TMA Foundation with the Hotels Division of ITC Ltd. in 1987 was a landmark decision which paved way for quality education bringing in contemporary education from the industry to the students. The spirit and DNA of ITC runs through WGSHA, he said. ITC’s ethos and values include the one unifying symbol of ‘Namaste’ and ITC’s service standards provide gracious welcome to heartfelt farewell to guests. The ethos of ‘Responsible Luxury’ is the biggest differentiator of ITC’s hotel brands among other hospitality players, he mentioned.

When Chef Vikas Khanna, Michelin-Starred Celebrity Chef and WGSHA’s Distinguished Alumnus, joined in as the Guest of Honour, the students were all excited to see him on screen, talking to them directly remembering his college days in WGSHA. He said he never misses this moment to welcome the new batch of students for their new journey, as this college is his first temple of cooking. He also said that he never misses mentioning WGSHA anywhere in the world. He stressed that new foundation was being laid for their journey from their ‘Janambhumi’ to ‘Karambhumi’. Chefs are the ambassadors of the country and introduces India’s culture to the world through food. He cautioned students not to become clones, but to become their own individual self with their creativity. He asked the students to absorb as much as they can now, to face the tough industry later. Money can’t define happiness and only when they would break a mould, they would open doors for many people. 

Other Speakers of the session delivered their talks after that, with an ‘Expert Session’ by Mr. Umapathy Amirtham, Hotel Manager, The Leela Palace Jaipur, on Housekeeping, who advised students to understand the basics thoroughly to gradually grow in the industry. Mr. Rakesh Parameshwaran, WGSHA Alumnus, 13th Course, General Manager, The Residency Towers, Chennai in his ‘Alumni Inspiration’ talk, told the students that they have taken the right step in the right direction to the right place, to be with the right people to develop themselves. He remembered his college days and said the college will mould them to come out awesomely well.

Mr. Amit Rana, General Manager, Crowne Plaza New Delhi, while speaking to the students on Front Office, asked them to find the flame in them and their passion to take them to their own paths. Technology too helps in several aspects of guest services, he mentioned. Mr. Sumit Kumar, General Manager, Hyatt Pune on Food & Beverage Service described several qualities through every alphabet and encouraged them to remain positive always. Chef Rajesh Gopalakrishnan, General Manager, Radisson Hotel Group, on Food Production Department, mentioned that industry is offering several newer options today and new paths can be made in those areas and he suggested the students to look for their own paths, own flame and assured the students that the industry has enough scope for all of them.

In the post lunch session, Principal Chef K. Thirugnanasambantham presented the college and university facilities, describing the four pillars of MAHE, college rankings and accreditations, its pedagogy and student engagements, clubs and student run activities, capacity building & training, scholarships, awards, student achievements & placement opportunities, research, consultancy and International partnerships. He also delved in the history of the college and spoke about notable alumni of the college and the global alumni network of WGSHA. The students and parents were given good scope of clarifying their doubts and queries, which Principal patiently answered. The session was well appreciated by the parents and students.

FOSSIL Announces Its Newest Celebrity Brand Ambassador

* Welcomes Kriti Sanon As the Latest Addition to The Fossil Family

FOSSIL is thrilled to announce our partnership with Kriti Sanon as the newest celebrity brand ambassador in India. With a versatile and original sense of style, the talented Bollywood actress exudes effortless charisma, constantly inspiring her fans and the people around her. Kriti’s optimism and organic take on fashion closely align with Fossil’s dedication to authenticity and creative spirit.

“We are thrilled to welcome Kriti Sanon as the newest member of the Fossil family. As one of the leading accessories brands in the country, Fossil has always endeavored to design watches, jewelry and leather goods that preserve a unique modern-vintage spirit and exemplify creativity and optimism. Our commitment to authenticity extends to our products as well as our people”, said Johnson Verghese, Managing Director, Fossil Group, India. “Kriti’s chic, vibrant fashion sense perfectly expresses her authenticity, aligning with Fossil’s brand ethos and commitment towards being true to oneself”, he added. 

Commenting on the ambassadorship, Kriti Sanon said, “I’m very excited to be working with a brand like Fossil, that brings distinctive, world-class designs to the table. Crafting timeless styles through beautiful watches along with delicate jewelry and chic bags, the brand’s modern designs are the epitome of timeless style. Embracing the spirit of innovation and individuality, Fossil advocates authenticity that strongly resonates with my personal outlook towards style”.

Her collaboration with Fossil will extend to promoting the watch & accessory categories ranging from traditional & smartwatches to leather products and jewelry for women. The Bollywood beauty will be seen in an upcoming brand campaign with young India’s heartthrob and fellow ambassador Varun Dhawan.

Kriti is seen wearing a ceramic watch from the FA21 Vintage Classics collection and trendy accessories from Fossil’s most loved collection.

The latest collection of the season is available at Fossil.in.

For latest updates and more information, follow Fossil

Instagram: Fossil.in

Facebook: Fossil India

#FossilIndia | #FossilStyle

About Fossil

Fossil was inspired by American creativity and ingenuity. Bringing new life into the watch industry by making quality, fashionable watches that were both fun and accessible. Creativity was at the heart of everything we did. Today, we continue to focus on what makes us, us: Our optimistic attitude, our dedication to authenticity and, of course, our creative spirit. The things we make, from traditional watches to smartwatches, bags to wallets, jewelry to gifts, complement every style, and fit every lifestyle—for all the moments that make you, you.

BharatPe Launches The ‘BharatPe Lagao, World Cup Jao’ Contest For Its Merchant Partners

* Chance To Win An All-Expenses Paid Trip To Watch India Play At ICC Men’s T20 World Cup 2021

* Plans to reward 400 merchants across 140+ cities

Keeping up with its endeavour to empower small merchants, BharatPe, India’s leading fintech Company for merchants, has rolled out an innovative contest for its merchant partners called ‘BharatPe Lagao, World Cup Jao’. As a part of the initiative, BharatPe is giving its BharatPe QR merchants, an opportunity to enjoy a 2-days, all-expenses paid trip to Dubai and cheer for India at the ICC Men’s T20 World Cup 2021. The company plans to reward its 400 top transacting merchants across the country, as a part of this initiative. The contest will be live across 140+ cities where BharatPe has a presence in India. The contest ends on September 30, 2021.

The ‘BharatPe Lagao, World Cup Jao’ contest includes three milestones based on number of transactions or TPV on the BharatPe QR. Merchants can reach Milestone 1 when they complete 50 transactions or do transactions worth Rs. 25,000, Milestone 2 when they complete 150 transactions or record Rs. 75,000 in TPV and Milestone 3 when they complete 250 transactions or clock Rs. 125,000 in TPV. Scratch cards can be availed at each milestone and the merchants can earn assured runs of upto 1000.. The merchants who complete Milestone 3 can get an all-inclusive package to Dubai to watch India play the ICC Men’s T20 World Cup. The winners of the contest will be decided via a lucky draw and announced in the first week of October 2021. Additionally, merchants can redeem runs for exciting rewards/ BharatPe merchandise including an autographed miniature bat, an autographed full-size bat, a free size cap, cricket jersey, leather cricket ball, instant discount on recharges/ bill payments and get a chance to meet their favorite cricket stars.

Speaking about the campaign, Mr. Nishant Jain, Chief Business Officer, BharatPe, said, “Merchants are at the core of everything we do. We are committed to our vision of empowering small merchants and kirana store owners with best-in-class fintech products that can aid the growth of their businesses. We roll out innovative campaigns from time to time to reward our top transacting merchants and further nurture our relationship with them. Earlier this year, we had rewarded 673 top transacting merchants across 10 emerging cities, in the 3- month long Festive Bonanza contest. Now, as businesses get ready for the upcoming festive season, we wanted to give our top performing merchants a chance to watch India play live at the ICC Men’s T20 World Cup in the UAE. We understand that cricket is one of the most popular sport in the country and ‘BharatPe Lagao, World Cup Jao’ is designed to reward our top merchants with trip to Dubai. We are confident that this contest will enable us to further enhance our merchant engagements. We hope to touch atleast 5 million merchants with this initiative. We will be rolling out more innovative contests to empower and applaud our 7.5 million merchant partners in the times to come.”

Currently, the contest is live across tier-1, 2 and 3 cities in India, including metro cities like Hyderabad, Bangalore, Delhi NCR, Mumbai, Kolkata and Chennai; as well as emerging cities like Pune, Jaipur, Bhopal, Indore, Lucknow, Chandigarh, Ahmedabad etc. Also, it is live in cities like Visakhapatnam, Vadodara, Warangal, Nagpur, Allahabad, Kanpur, Vijayawada, Aurangabad, Varanasi, Nashik, Dehradun, Kochi, Mangalore, Mysore, Agra, Ludhiana, Meerut, Surat, Jalandhar, Gorakhpur, Patna, Guwahati, Trivandrum, Bhubaneswar, Coimbatore and Madurai.

BharatPe has witnessed a phenomenal growth over the last fiscal year, with the company witnessing a 5x growth in payments and a 10x growth in lending business. Scripting a new chapter in the country’s Digital India story, BharatPe has been rapidly expanding beyond metros, intending to empower merchants in Bharat with its safe and secure digital payment infrastructure as well as its credit offerings. Recently, BharatPe forayed into the unicorn club with Series E fund raise of US$ 370 mn at a valuation of US$ 2.85 bn. BharatPe is now amongst the Top 5 most valued Fintech startups in India, and has one of the strongest cap tables for any start-up in India.

About BharatPe

BharatPe was co-founded by Ashneer Grover and Shashvat Nakrani in 2018 with the vision of making financial inclusion a reality for Indian merchants. In 2018, BharatPe launched India’s first UPI interoperable QR code, the first zero MDR payment acceptance service. In 2020, post-Covid, BharatPe also launched India’s only zero MDR card acceptance terminals – BharatSwipe. Currently serving over 75 lakh merchants across 140+ cities, the company is a leader in UPI offline transactions, processing 11 crores+ UPI transactions per month (annualized Transaction Processed Value of US$ 10+ Bn). The company has already facilitated disbursement of loans totaling to over Rs. 1,800 crores to its merchants, since launch. BharatPe’s POS business processes payments of over Rs. 1,400 crores/ month. BharatPe has raised close to US$ 628 million in equity and debt, till date. The company’s list of marquee investors includes Tiger Global, Dragoneer Investment Group, Steadfast Capital, Coatue Management, Ribbit Capital, Insight Partners, Steadview Capital, Beenext, Amplo and Sequoia Capital.  In June 2021, the company announced the acquisition of PAYBACK India, the country’s largest multi-brand loyalty program company with 100 million+ members. In June 2021, it was also given an in-principle approval by Reserve Bank of India to establish a Small Finance Bank, in partnership with Centrum Financial Services Limited (Centrum), the established and profitable NBFC arm of the Centrum Group.

Goldmedal Electricals Unveils A Stylish ‘Hoopla’ Ceiling Fans In India

* The decorative fan comes coated in a unique and highly specialized anti-dust paint finish

Goldmedal Electricals, one of India’s leading Fast Moving Electrical Goods (FMEG) Company unveils a stylish ceiling fan ‘Hoopla’ under their decorative ceiling fans category. As the company is in-line with the government’s mission of making India truly Atmanirbhar, Goldmedal Electricals have manufactured the Hoopla ceiling fan in India.

The Hoopla decorative ceiling fan sports a contemporary design on the traditional 3-blade fans. A modern combination of metallic rings on the motor and premium embellishments on the blades, gives it an additional edge over the average performing fans available in the market. Goldmedal’s Hoopla fan comes coated in a unique and highly specialized anti-dust paint finish that prevent dust settlement or paint chipping thereby maintaining the glossy look for longer. Hoopla is available in three sophisticated metallic colours that can easily complement trendy interiors and add aesthetic value to any space.

Commenting on the launch, Mr. Bishan Jain, Director at Goldmedal Electricals said, “We are delighted to launch Hoopla decorative fan which boasts an ultra-premium design as well as a powerful motor that promises a super-efficient performance. With the launch of Hoopla ceiling fan, we aim to offer consumers a stylish variant that is luxurious yet affordable. It has been curated with the needs of the design-conscious and modern Indian populace in mind. We have packaged it with best of the features and top notch quality that add aesthetic value.”

One of the most powerful fans from the range, Hoopla is powered with a robust 72 watt motor that is coiled with high grade copper windings. The pure grade copper in Hoopla is thermostatically balanced, which ensures maximum conductivity and high efficiency. Goldmedal’s Hoopla is equipped with wider blades that offer an air delivery of 230 CMM with a big sweep area. Hoopla is amazingly efficient with a sweep of 1200 MM and runs soundlessly at a high speed of 380 RPM. Available in three exclusive colors - Champagne Gold, Titanium Silver and Burgundy Brown, Hoopla decorative ceiling fan is priced at Rs 3450/-

Goldmedal fans come in multiple categories, including Ceiling fans, Table fans, Wall fans, Personal, Pedestal, Portable, Axial as well as Ventilation fans. Goldmedal fans are available in South India across Andhra Pradesh, Telangana, Kerala, Tamil Nadu, and Karnataka, East India states including West Bengal, Jharkhand, Bihar, Uttar Pradesh, as well as Delhi NCR, Jammu and Kashmir, Punjab, Rajasthan, Himachal Pradesh and Assam.

About Goldmedal Electricals

Goldmedal Electricals is a home grown electrical company which was established in the year 1979 with a vision to create electrical switches and accessories that make a positive difference to the lives of consumers. The company is known in the industry for manufacturing high quality wiring devices and introducing a host of innovations in the industry. The company has manufacturing units in Vasai outside Mumbai, Bhiwadi in Rajasthan, and Vijayawada in Andhra Pradesh. It is one of the few companies in the industry to have a completely in-house, state-of-the-art tool room and testing facilit. Today, the company manufactures a vast range of electrical products including various types of Switches, Home automation systems, Fans, Security Systems, Entertainment devices, Doorbells, Wires, Cables and more for residential buildings as well as commercial establishments.

Wonderchef Appoints Kriti Sanon As The New Brand Ambassador

Wonderchef, the pioneering brand of finest kitchenware in the country, has brought in leading actress Kriti Sanon as its brand ambassador. Known for her wide-ranging film choices, fitness and her love for food and family, Kriti has embarked on this new journey with Wonderchef to spearhead the company’s vision of building a vibrant brand that not only focuses on health but also on the innovation and modern outlook. Like Kriti, the brand is breaking old moulds and creating new paradigms for today’s women. 

Kriti personifies Wonderchef’s values as a health oriented, innovative and contemporary brand. Her versatility cuts across genres and geographies which is in line with the company’s strategy of reaching a wider audience all across India. Just like Kriti, the brand believes in evolving continuously and coming up with newer, better appliances & cookware.

Talking about the association, Mr. Ravi Saxena, Founder and Managing Director, Wonderchef said: “The engagement with Kriti will amplify our efforts to create more awareness about healthy cooking and capture wider demography.  Taking Kriti as our brand ambassador was a natural choice for us because Wonderchef relates with Kriti as a self-made independent person with a mix of modern and traditional values. The vividness of her persona and the finesse with which she connects with the audience make her the ideal choice for strengthening our positioning.  She brings glamour, universal appeal and feminine touch to the brand.”

Excited about the partnership KritiSanon commented: “I had an immediate connect with the brand. In today’s sedentary world, it is very important to have healthy food and Wonderchef not only enables healthy cooking at home without any hassle but also brings style and modernity to the kitchen. I am overjoyed to have the opportunity to represent the brand. We are what we eat and I look forward to fostering healthier eating habits by being a part of Wonderchef family.”

Traditionally cooking has been considered the job of the woman of the house. All kitchenware brands have reinforced this image further by showing women alone cooking for the entire family and their friends, whereas the husband is shown making the choice of what she must use in the kitchen. Mr. Saxena added “Wonderchef is a modern and progressive brand. Our customer is broad minded and believes in gender equality. Our campaign enhances this positioning where Kriti involves her friend in co-creating delicious recipes while using Wonderchef appliances. She even gives him the title of ‘Wonderchef’ when he prepares a full meal.”

The TVC will be launched simultaneously across multiple channels including digital. An extensive print campaign is also planned along with prominent presence across general trade, modern trade and exclusive brand outlets. This will create 360degree visibility for this new association.

About Wonderchef Home Appliances (P) Ltd

Wonderchef Kitchenware, a company born out of the ‘love of cooking’, is driven by passion of making Kitchen the centre of wellness and goodness in homes. Brainchild of two enthusiasts, Mr. Ravi Saxena and Chef SanjeevKapoor, Wonderchef was found in 2009. Both the founders believe that kitchen is ‘heart of the home’ and it inspires us to create memories with our loved ones through the food cooked for them. This is why the entire range of Wonderchef Cookware and Appliances is a perfect blend of health, taste and convenience. Wonderchef products are used in millions of homes in India where healthy and convenient cooking is a part of lifestyle.

Plasmacluster Technology Demonstrates Effectiveness In Reducing Airborne Novel Coronavirus (Including Variant)

In world’s first, Sharp Corporation, Japan has developed a device equipped with Plasmacluster Ion technology that shows more than 90% reduction on airborne Novel Corona Virus (SARS-CoV-2) in 30 seconds, while when exposed to adhering Novel Corona Virus (SARS-CoV-2) including its Alpha variant in human saliva, it shows more than 99% reduction in2 hours.  

According to Professor Hironori Yoshiyama, Department of Microbiology, Shimane University Faculty of Medicine, “In order to prevent virus infection, it is important to maintain the environment at a relative humidity of about 60% by humidification, thereby preventing the human respiratory tract mucosa from drying out, and maintaining the protective function, and to suppress the infectivity of the virus. However, while an environment with a relative humidity of 60% reduces the number of suspended droplet particles, airborne droplet particles fall down and adhere to surfaces. 

Therefore, it is also necessary to consider the countermeasures against adhering viruses. In this verification, Plasmacluster technology significantly inactivates SARS-CoV-2 contained in adherent saliva in an environment with 60% humidity where physiological protective function is maintained. The current result also shows its efficacy to the variant strain, which must be applied to new variants that will appear in the future”, he added. 

Overview of Results: Infection titer (TCID50/ml) and reduction rate of new coronavirus contained in adherent saliva.

Results on Airborne Novel Corona Virus (SARS-CoV-2)

According to Dr Jiro Yasuda, Professor of National Research Center for the Control and Prevention of Infectious Diseases, Nagasaki University, “Disinfectants such as alcohol and detergents (surfactants) are well-known to be effective to reduce the risk of the virus on materials. However, for infection via aerosols (micro-droplets), there are few effective countermeasures such as a mask. Today, we demonstrated the effective inactivation of SARS-CoV-2 in airborne droplets by using Plasmacluster technology. We expect it would be useful to reduce the risk of infection in real spaces like offices, homes, medical facilities and vehicles too”.

Result : - Effect of Plasmacluster ions on infectious titer of novel coronavirus (SARS-CoV-2) suspended in air shown a decrease of 91.3% within 30 second of exposure.