One In A Billion: The BMW Individual 740Li M Sport Edition Launched In Indian Market

* Exclusivity of highest order: Limited units available on BMW Online Shop

* Master craftsmanship: BMW Individual paintwork, exclusive wooden trims, BMW Individual badging and personalized embroidery.

* Exclusive M Sport package with Design Pure Excellence luxury interiors.

* New driver assistance systems and smooth automated driving functions.

* #The7 #BMW7 #BMWIndividualEdition

BMW India has launched the BMW Individual 740Li M Sport Edition today. BMW’s flagship model is presented in a new avatar with exclusive personalization, iconic M performance and handcrafted precision. Locally produced at BMW Group Plant Chennai, limited units of the Individual Edition can now be booked at shop.bmw.in.

Mr. Vikram Pawah, President, BMW Group India said, “BMW Individual is now being locally produced in India at Plant Chennai for the first time. It represents bespoke personalization and gives a new dimension to the BMW 7 Series, an epitome of exclusivity and performance. This winning combination takes the story of contemporary luxury forward into the future by allowing customers to express their personality. The new BMW Individual 740Li M Sport Edition is an exclusive limited edition that achieves a peerless symbiosis of performance and individualization.”

Limited units of the BMW Individual 740Li M Sport Edition are available at INR 1,42,90,000.

Price prevailing at the time of invoicing will be applicable. Ex-showroom prices inclusive of GST (incl. compensation cess) as applicable but exclude Road Tax, Tax Collected at Source (TCS), RTO statutory taxes/fees, other local tax cess levies and insurance. Price / options are subject to change without prior notice.  For further information, log on to www.bmw.in.

The BMW Individual 740Li M Sport Edition is available in two exciting BMW Individual metallic colours – Tanzanite Blue and Dravit Grey with exclusive leather ‘Nappa’ with extended contents/stitching - Mocha and Black combination upholstery.

The Design Pure Excellence interior package sets brilliant accents that underline the contemporary, luxurious and aesthetic character with unique craftsmanship. M Sport exterior and powerful engine produce an adrenalin-rich combination to set the hearts of motorsport fans pounding.

Customers of the BMW Individual 740Li M Sport Edition will gain membership to the exclusive BMW Excellence Club. A member’s only collective, BMW Excellence Club caters to the discerning taste of BMW customers by curating unmatched luxury experiences from around the world. The program features four main pillars: Bespoke Travel, The High Life, Grandstand and BMW Privileges.

BMW India Financial Services offer customized and flexible financial solutions as per individual requirements. BMW 360˚ offers exclusive financial packages with great value and absolute peace of mind. Customers will enjoy a hassle-free ownership experience with low monthly payments and flexible end of term options. Service Inclusive and Service Inclusive Plus further reduce cost of ownership. Customers can choose from a variety of service plans according to duration and mileage. The packages cover Condition Based Service (CBS) and maintenance work with plans starting at INR 51,700 for a 3 years / 40,000 kms.

The BMW Individual 740Li M Sport Edition.

The design of the BMW 7 Series is clearer, more modern and more emotional. Visually, the 7 makes a clear statement with an imposing presence, created by the distinctive front and rear design. The most striking feature is the BMW Individual special paint metallic finish in Tanzanite Blue and Dravit Grey. Adaptive LED headlights with BMW Laserlight technology enhance the commanding look. Dynamic character is emphasized by aerodynamically optimized bodywork elements of the M Sport package as standard. BMW Laserlight makes a striking impression and distributes light perfectly. An exclusive optional feature is the BMW Individual 20” light alloy wheels V-spoke style 628, painted in bicolour and 20” M light alloy wheels Star-spoke style 817 M.

Interior of the BMW Individual 740Li M Sport Edition offers unique and bespoke personalisation. Customizable embroidery on specially crafted BMW Individual Alcantara headrest and backrest cushions offer customers the chance to express their personality integrating harmoniously with the sophisticated polish of BMW Individual interior trim badging on the dashboard and centre console. The ‘BMW Individual’ emblem on the interior trims is a perfect fit with the design, signalling its special roots. The BMW Individual Alcantara headliner in Ivory White and Canberra Beige highlights the special quality that can be seen and felt. Interior trim offers a refined premium option with exclusive Nappa leather upholstery with extended contents and stitching. The new fine-wood trim with wooden inlays adds a touch to luxury to the roof handles clasp, rear seats belt clasp and rear-centre armrest cup holder and provides premium experience of the highest order. Generous levels of space, ambient lighting, ambient air package, Panoramic glass roof Sky Lounge with LED light graphics are few among the long list of features that create the perfect ambience. The Executive Lounge appointments maximize comfort with four-zone automatic climate control, electrically adjustable comfort seats, massage function and active seat ventilation. In addition to the above, the BMW Individual design composition includes the comfort access system, front and rear active seat ventilation, the front and rear seat heating, climate comfort laminated glass and windscreen, soft close function and welcome light carpet features as standard.

Thanks to the unrivalled BMW TwinPower Turbo technology, the petrol engine meld maximum power with exemplary efficiency and offer spontaneous responsiveness even at low engine speeds. The three-litre six-cylinder produces an output of 340 hp and a maximum torque of 450 Nm at 1,500 – 5,200 rpm. The car accelerates from 0 – 100 km / hr. in just 5.6 seconds.

BMW EfficientDynamics includes features such as 8-speed Steptronic Automatic Transmission, Auto Start-Stop, ECO PRO mode, Brake-Energy Regeneration, Electronic Power Steering, 50:50 Weight Distribution, Driving Experience Control switch. Dynamic Damper Control improves ride quality and suspension by stabilizing all irregularities of the surface. The Adaptive 2-Axle Air Suspension enables raising and lowering of vehicle at the touch of button and automatically adjusts the height of the car to suit any given driving situation.

Rear-seat Entertainment Professional allows users to access the entertainment and navigation functions from the rear seats. It now comprises two 10.2 inch full-HD touch displays with a Blu-ray player. BMW Touch Command, the innovative system, offers a fully integrated control option for entertainment and comfort functions for the rear. The 7-inch tablet with touch function, which is integrated into the centre armrest and connected to the vehicle systems, can also be used outside the vehicle. Modern cockpit concept BMW Live Cockpit Professional with BMW Operating System 7.0 includes 3D Navigation. BMW Gesture Control that recognizes six pre-defined hand movements for control of several functions. The smartphone holder integrated into the centre console allows inductive, Wireless Charging for mobile phones. Wireless Apple CarPlay® / Android Auto ensures seamless smartphone connection with the car to access several functions. Harman Kardon Surround Sound System conjures an engrossing treat for the ears. High-end 16 speaker system with woofers generates an impressive audio experience in all seats that is unique worldwide in the automotive sector. 

New driver assistance systems and extended functions smooth the way to automated driving. The Lane Departure Warning component of the newly introduced BMW Driving Assistant now also has the lane return function.  Range of state-of-the-art driver assistance systems includes Driving Assistant with Lane Change Warning, Rear Collision Warning and Crossing Traffic Warning. Parking Assistant Plus with Surround View Camera makes parking in tight spots easier by taking over acceleration, braking and steering. The Reversing Assistant provides unmatched support in reversing out of parking or through narrow driveways. It keeps a record of the last 50 metres driven and assists by taking over the steering. With the Remote-Control Parking function, a driver can manoeuvre the vehicle into a narrow parking space from outside using the BMW Display Key.

BMW safety technologies include six airbags, Attentiveness Assistance, Dynamic Stability Control (DSC) including Cornering Brake Control (CBC), Dynamic Traction Control (DTC), electric parking brake with auto hold, side-impact protection, electronic vehicle immobilizer and crash sensor, ISOFIX child seat mounting and integrated emergency spare wheel under the load floor.

Brigade REAP Partners With Habitat For Humanity; Adds New Track In Cohort 10

Brigade REAP, Asia’s first real estate startup accelerator, has announced its ‘Cohort 10’, with a new track on ‘affordable housing’ in partnership with Habitat for Humanity’s Terwilliger Center for Innovation in Shelter. Through the partnership, Brigade REAP and Habitat’s Terwilliger Center will work closely with startups to help bridge the gap between innovation in housing and real-world impact.  The partnership provides a comprehensive platform for affordable housing startups to work with, and benefit from experts in two of the top real estate and housing-focused organizations in the region.  Brigade REAP chose seven startups from 120 applicants as part of Cohort 10, including two startups in affordable housing.

The other categories addressed in this cohort are robotics, FinTech, water management, EV infrastructure, retail, construction management and alternate building materials. The startups that make up Cohort 10 are:

1. RecycleX: Revolutionizing Indian Green Building Industry by manufacturing building material products like bricks, paver blocks, tiles, planters, kerbstones from recycle plastic, industrial and construction debris waste.  

2. Homehub Global: Technology platform to facilitate home construction and mortgages

3. Favo: Making construction automation accessible to Indian market by providing affordable and comprehensive solutions for brick laying and onsite concrete 3D printing

4. Troncart: Smart water-metering solution, which offers ultra-low power smart water meters with a complete software stack for administrators and consumers.

5. Charzer: An aggregator of EV charging stations where users can book, pay and use charging stations

6. Litestore: An online platform for listing and booking commercial retail spaces and storefronts -ultra short term and affordable. i.e. Storefront-As-A-Service

7. NAVANC: Aims to be India’s first property Credit Scorecard enabling financial access to the customers by facilitating the Financial Institutions to underwrite and create lifetime value for their assets

These startups will be part of a program that follows an intensive eighteen-week long cycle to help them unlock value and scale their business.

“In an effort to boost Brigade’s contribution to the affordable housing segment, particularly in terms of innovation and technology, we have introduced a focused track in our 10th cohort in partnership with the Terwilliger Center. We have noticed that PropTech startups with disruptive and innovative technologies are attracting significant investments from investors across the globe. In fact, over 44% of the startups from the Brigade REAP portfolio have raised capital from marquee investors, 11 of which did so during the ongoing global pandemic. We are really looking forward to applying the lessons learnt over nine cohorts to this stellar group of incoming startups in Cohort 10,” said John Kuruvilla, Chief Mentor, Brigade REAP.

Pradhan Mantri Awas Yojana, an ambitious initiative by the Government of India that promises 2 crore dwellings by 2022, has provided a massive impetus for innovation in this sector. As cost of technology continues to fall rapidly, increased technology adoption is poised to transform the affording housing sector. Specific focus areas include alternate building material, real time project monitoring, document management, FinTech and robotics.

“This partnership marks an important milestone in the journey of Habitat’s Terwilliger Center in India. The housing deficit in India is huge and private sector partnerships are critical to providing affordable housing ventures the support they need to scale. This partnership with Brigade REAP reinforces that affordable housing is a high-impact sector for innovation and investment, with interest from adjacent sectors like PropTech and FinTech,” said Anoop Nambiar, Country Director for the Terwilliger Center in India. The Terwilliger Center supports innovative pilots, ventures and entrepreneurs, including through its ShelterTech platform, as part of its strategy to develop market-based solutions for affordable housing in India and around the world.

“ShelterTech has supported over 60 innovative ventures globally with knowledge, network, connections and capital since 2017. Today, it’s the world’s leading platform for affordable housing innovation” said Lizan Kuster, global lead for ShelterTech. “This is our first collaboration to add affordable housing to a partner accelerator, leveraging ShelterTech’s expertise to support additional entrepreneurs” she added. Habitat for Humanity also invests in promising housing startups through its Shelter Venture Fund; two of the fund’s ten investments to date have been in India.

About Habitat’s Terwilliger Center for Innovation in Shelter

The Terwilliger Center for Innovation in Shelter, a unit of Habitat for Humanity International, works with housing market actors to expand innovative and client-responsive services, products and financing so that households can improve their shelter more effectively and efficiently. The goal of the Terwilliger Center is to make housing markets work more effectively for people in need of decent, affordable shelter, thereby improving the quality of life for low-income households. To learn more, visit habitat.org/tcis.

About ShelterTech

ShelterTech is a global innovation platform advancing entrepreneurial housing solutions that radically improve the lives of low-income families. Supported by Habitat’s Terwilliger Center for Innovation in Shelter and its partners, ShelterTech puts entrepreneurs at the center of a highly connected ecosystem of mentors, investors, peers, alumni and technical experts who share a passion for revolutionary ideas in affordable housing.  For more information and opportunities, visit shelter-tech.org

About Brigade REAP

Brigade Real Estate Accelerator Program (REAP) started in 2016 was recognised by Startup India as the No 1 accelerator program in the country. It is Asia’s first PropTech focused Accelerator Program. Within a year of commencement of the program, Brigade REAP was recognized amongst the Top #3 Real Estate accelerators in the world! It’s success over the past 4 years has established the emergence of PropTech as a critical sector for India’s progress. Started in October 2016, the main objective of Brigade REAP is to understand the challenges faced by the Real Estate sector and then identify, nurture and validate solutions by innovative startups that can then catalyse the rapid adoption of technology by the sector, helping deliver significant cost savings, revenue maximization and overall process efficiencies. Through its well-established network of over 50 veteran mentors, domain experts, investor access, deep industry relationships, corporate partnerships, access to a structured program, and the expertise of in-house mentors, REAP startups are adding value to India’s Real estate developers - both big and small.

AI Consulting Firm - Affine’s Accelerator Program “Deep Camp” Goes Live!

Affine, a leading AI consulting firm, goes live with its Accelerator Program, “Deep Camp.”

Deep Camp is the first global accelerator launched by a pure-play analytics firm. The program will provide hands-on assistance to start-ups to improve their products and solutions, mentoring start-ups in the emerging and exciting areas of Industry4.0, IIoT, Gaming & Entertainment, Social Impact, among others.

Start-ups with interesting ideas can apply for the Deep Camp program starting 4th Aug. Application forms for the same are available on the Affine website. The selection process will include a review of applications by an esteemed panel, followed by a boot camp and an interview round. Selected start-ups will have the opportunity to network and learn from some of the most renowned global names in the technology industry, earn cloud credits from Affine’s partner- AWS, and co-sell opportunities with Azure.

“Our demonstrated expertise in deep tech has been instrumental in AI-led transformations of several Fortune-500 enterprises,” says Vineet Kumar, Co-founder, and Chief Solutions Architect, Affine. “Deep Camp will be the first deep tech accelerator to provide actual hands-on help up to 100 hours of AI model training, large scale engineering/cloud and deep domain knowledge through its multiple Centers of Excellence. This will help the selected start-ups vastly improve their solutions.”

“As an organization, Affine has always focused on driving meaningful impact in enterprises and society at large. With Deep Camp, our goal is to mentor and assist the budding tech start-ups on all aspects like business planning, GTM, finance & legal, HR, and marketing to become the future leaders” says Ashish Maheshwari, Head of Global Operations, Affine.

Affine also commits to up to $50,000 seed round investment apart from non-monetary benefits like office space, IT infra and cloud credits.

Ankit Agarwal, Head of Deep Camp, says that “Deep Camp is a unique initiative aiming to collaborate with emerging start-ups across the world. We have designed the program to facilitate start-ups with all that they need to grow and make a mark. We have created a program by integrating the experience of in-house experts and external consultants, capable of coaching startups in all aspects of their business. We hope to collaborate with start-ups who are genuinely seeking opportunities to grow and contribute to the thriving technology ecosystem across the world.”

The detailed press release is attached to this email. Kindly let us know if you require any further information or would like to interact with the spokespeople, we will be happy to facilitate the same. 

Transformation Of Pharma Supply Chain And Lessons Learned From The Pandemic And Future Of Medical Technologies

Authors of the byline

•                     Dr Adithya D Shetty, Assistant Professor - Senior Scale, Department of Commerce, Manipal Academy of Higher Education

•                     Dr D Sreedhar, Associate Professor Senior Scale, Department of Pharmacy Management, Manipal Academy of Higher Education

•                     Dr Sandeep S Shenoy, Head, Department of Commerce, Director, Compliance, Manipal Academy of Higher Education

Due to the Covid-19 pandemic, we witnessed the vulnerabilities of current supply chain models operated by industries and countries. It has forced the companies and countries to transform their supply chain for the benefit of their growth and economy. The logistics sector in India is said to be evolving keeping pace with the developed world. However, it is considered ineffective due to the lack of integration of transportation and the location of warehouses. The dearth of trained workforce, differences in regulations at national, state and district added fuel to the fire. One of the unique things about the Export-Import Policy of India is that it is updated every year and the amendments would come to effect 1st of April every year.

As we know that logistics are not restricted to just goods and services but also deals with the transportation of the required workforce. Any disruption in logistics leads to a stalemate of all the activities. It was evident from the cut-off of supplies from China. China being the world’s factory for many goods, short supplies were observed globally. Due to lockdown and restricted movement of vehicles, the supply of healthcare delivery has also been affected. Shortage in supplies of essential things like sanitizer, protective gear, medical equipment, medicines, testing kits, and vaccines have disrupted the smooth function of healthcare delivery in the country. However, direct measures were taken to tackle the pandemic with certain innovations in technologies and refining the supply chain models.

The covid-19 pandemic has fast-tracked innovation and has laid the foundation in transforming the healthcare sector. As we know technology is pervasive throughout healthcare delivery. The industry is progressing in every possible way to provide better services to patients virtually, by analyzing, predicting, and preventing diseases. The technologies are effective in providing rapid analytics that can be disseminated to rural or less populated areas and enhance the life expectancy of patients. Among the innovations provoking change, telemedicine, virtual health, cloud-based technologies, artificial intelligence, collaboration, and virtual reality have accelerated transformations in healthcare delivery. The introduction of telemedicine has made healthcare more convenient during the pandemic. It provides contactless online consultation for the patients and enabled the reach of healthcare to both the rural and urban population.

Therefore, telemedicine is one of the effective technologies which is providing medical aid during the Covid-19 pandemic uninterruptedly. Modern healthcare is focusing more on combining the internet of Things with telemedicine which helps the doctors to track and trace the variations of health patterns among the patients. Wearable smart devices which are connected through mobile apps are used to read the health history of the individuals and provide alert messages in case of health risk. The adoption of artificial intelligence has improved the quality of medical services. The technology brought in a new dimension to diagnose diseases, predict epidemic outbreaks, and improve operational efficiency by integrating the data and analyses. The information generated out of integrated data is used effectively to create better treatment plans.

Blockchain technology encrypts medical records and facilitates instant and secured access to data. Blockchain maintains a distributed ledger for all the transactions and provides real-time data support for the movement of drugs within the medical network. Hence the adoption of modern technologies in the healthcare industry reshapes the operational environment and increases productivity by extending the services through virtual mode and the impact of coronavirus has been felt across the globe and affected significantly all the sectors. The logistics landscape has changed and demanded robust technology that can sustain pandemics. Companies and countries that began investing in strengthening their supply chain will be best positioned on the global map.

PhonePe Launches UPI Based AutoPay For Mutual Fund SIP Investments

* Millions of PhonePe customers will now be able to set up their SIP in just a few seconds 

PhonePe, India’s largest digital payments company, today announced the launch of UPI based AutoPay functionality for it’s mutual fund investment offerings that will allow its customers to set up their Mutual Fund SIPs in just a few seconds. This makes PhonePe the first digital investment platform to introduce this feature in the country.

With UPI Autopay, PhonePe customers can set up their SIPs in just 3 steps: Select Fund, Input Monthly SIP Investment amount, and authenticate with UPI PIN making it a first of its kind experience for millions of users across India. It also furthers PhonePe’s vision to continually enhance the end-to-end customer experience while catering to their needs in building the investment portfolio of their choice. The SIP through UPI AutoPay option is available for all existing and new investors on the PhonePe app.

How to set up UPI AutoPay for Investments on PhonePe:

●     Click on the ‘Start a SIP’ icon in the investment section on the PhonePe app homepage.

●     Choose your investment style (from conservative/moderate/aggressive) and duration of investment (short/medium/long term)

●     Select a fund and enter the monthly investment amount

●     Enter your UPI PIN. to set up regular investments

Customers can also access the UPI Autopay feature when they opt for monthly SIPs through any of the Mutual Fund investment options available on PhonePe.

Olam Builds Hybrid Cloud With Nutanix To Connect Millions Of Farmers With Their Customers

* Hybrid Cloud Enables International Food and Agri-business to Drive Data-Driven Decisions Across Its Value Chain

Nutanix (NASDAQ: NTNX), a leader in hybrid multicloud computing, today said Olam International Ltd. transformed its global infrastructure by using the Nutanix Cloud Platform to run multiple digital platforms in a hybrid cloud environment that connects farmers and customers, and drives data-driven decisions across its value chain.

Olam is a leading food and agri-business, supplying food ingredients, feed and fibre to thousands of customers worldwide. The company works with millions of farmers, globally, for whom data on modern harvesting methods, demand situations, and real-time market prices is crucial to increasing profitability for their farming businesses.

“Cloud is the biggest boon for agribusinesses. Farmers need to juggle multiple variables and parameters to manage their yield and income, including weather situations and real-time demand.  In line with this, we launched three cloud-native digital platforms to provide our network of farmers with such data to help them make informed critical decisions,” said Mr. Thiagaraja Manikandan, President & Group CIO/CTO, Olam International. “Our efforts were made possible by the hyper-agile, scalable hybrid cloud environment we run with the help of the Nutanix Cloud Platform.”

Olam identified that digital technology had the potential to transform its business, beyond just improving operational efficiency. But it needed to deploy a software-defined solution because its legacy three-tier infrastructure did not have the capacity to withstand outage scenarios and meet performance needs, nor did it enable Olam to leverage disruptive technologies like machine learning or big data analytics. Using a hybrid cloud strategy, Olam is now able to maintain critical enterprise applications in its private cloud and use public cloud to connect its extended business ecosystem including farmers, suppliers, warehouses, factories, and logistics to customers.

“Olam’s legacy infrastructure was unable to adapt and support newer technologies. In short – it was out of date and of limited value, especially in the agribusiness which is dependent on real-time data across multiple touchpoints. Olam is now able to stay ahead of potential disruption with their end-to-end digital transformation - and with hybrid cloud, they are set to maximize the value of their private and public cloud investments,” said Faiz Shakir, Director, Sales, India and SAARC, Nutanix.

About Nutanix

Nutanix is a global leader in cloud software and a pioneer in hyperconverged infrastructure solutions, making clouds invisible, freeing customers to focus on their business outcomes. Organizations around the world use Nutanix software to leverage a single platform to manage any app at any location for their hybrid multicloud environments.

More Opportunities For Microsoft’s ISV Partners In Global Markets

Independent Software Vendors (ISVs) are a vital cog in Microsoft’s partner machinery. Recent Forrester studies have shown that when partners build with Microsoft, they are able to develop their solutions 50-75 percent faster and reduce their time to implementation by 85 percent. Forrester's study also shows that partners who sell with Microsoft increase their deal size up to 400 percent and experience greater than 100 percent year-over-year subscription growth in the first three years. Microsoft relies on the deep expertise of its ISV partners to develop the solutions that its customers need most. Hence, it is Microsoft’s top priority to provide the platform, the tools, and the resources its partners need to be successful.

To strengthen its investment in the ISV ecosystem and to simplify the go-to-market process, Microsoft has reduced its marketplace transaction fee from an industry-standard 20 percent to a flat three percent. This investment allows ISVs to unlock their customer base from the largest global enterprises to small and medium businesses, and it enables them to keep more of their margin while scaling globally. The Commercial Marketplace is leading the way in modern enterprise procurement and takes the complexity out of buying software while giving ISVs direct access to their customers. By shaving the transaction fee to just three percent, the Commercial Marketplace becomes the connector and driver for growth of ISVs.

Businesses have dramatically increased their use of Teams to support work-from-home scenarios – and are integrating apps for Teams to help boost productivity and efficiency beyond the usual Teams gains. Partners that have either integrated with or extended Teams capabilities are seeing increased revenues, greater usage, and lower costs. To help partners build and market apps for Teams and Viva, Microsoft has introduced a new set of benefits, including access to Microsoft technology, one-to-one consults with Microsoft experts to help partners design, and build collaborative applications and employee experience solutions—marketing resources to scale to new customers, and support to achieve co-sell status to increase visibility with more than 15,000 Microsoft field sellers. ISVs will also soon be able to sell their apps directly within Teams, offering new economic opportunities and providing a simplified experience for Teams IT admins to purchase apps and subscriptions directly from the Teams admin center on behalf of their organization.

Over 250,000 organizations are using Dynamics 365 and the Power Platform to run and transform their businesses, including 97 percent of the Fortune 500 companies. The momentum is equally strong in the ISV ecosystem, extending first-party apps, and building on the platform to create even more value for joint customers. To date, over 734 ISVs have enrolled in the biz apps ISV Connect program with over 1,472 apps certified. Key enhancements to the ISV Connect program ensure building on the shared success model that reinvests into partners with key technical, go-to-market, and co-sell benefits. Starting this October, there will be significant reduction in revenue sharing fees for ISV Connect aligned to the new commercial market fees of three percent. This simplified program will enable ISVs to accrue benefits faster, all while continuing to reach customers at scale through Microsoft AppSource and leverage the value of Microsoft’s marketing and selling engines.

With over 90,000 Cloud Solution Providers (CSPs), this is a massive channel for ISVs to instantly scale their application to new customers. ISVs will be able to create new private offers to CSPs and extend the margin to resellers—incentivizing resellers to sell their applications. Through the channel, ISVs can grow their business by expanding into new markets, without requiring a local presence, and acquire new customers through CSPs. In turn, CSPs can expand their catalog with new ISV solutions from the commercial marketplace and bundle their value-added services to provide customers end-to-end solutions to solve their business challenges. This creates stronger, better, partner-to-partner opportunities to help partners grow their business. This opportunity is in private preview and will be generally available for all ISVs and CSPs later this year.

Over 30,000 applications and services are included in the commercial marketplace catalog, with over four million shoppers engaging every month. The commercial marketplace is central to selling with Microsoft, whether that's directly through the digital store fronts, AppSource, and Azure Marketplace, through the channel of 90,000 resellers, with the global sales force of over 15,000 sellers, or going to market jointly with IP co-sell. Since 2017, co-selling together has contributed to generating direct partner services revenue worth more than $22.1 billion. Microsoft’s unparalleled reach presents a real opportunity for ISVs. There are over a billion people using Microsoft technology around the world. Microsoft 365 has over 300 million commercial Office 365 users, and 145 million daily active users on Teams. With 97 percent of the Fortune 500 using Microsoft Azure, Dynamics 365 and the Power platform to run their business, the Microsoft commercial marketplace is the channel to instantly scale ISV solutions to millions of customers.