Bengaluru Registers 22% YoY Growth In Residential Sales; Home Launches Rise By 24% YoY: Knight Frank India

Knight Frank India, a premium international property consultant, in their flagship market assessment report “India Real Estate January – June 2021” - that evaluates the performance of residential segment in top eight markets of India – cited that the home sales in Bengaluru witnessed a growth of 22% year-on-year (YoY) to 14,812 units in H1 2021 against 12,177 units in H1 2020. With respect to new launches, Bengaluru witnessed a 24% YoY rise to 13,389 units in H1 2021 from 10,806 units in H1 2020. The healthy increase is mainly due to the lower base effect and less stringent lockdown during the second wave of Covid-19.

The residential sales in Bengaluru started to show resurgence in home sales and launches, especially during Q3 2020 and Q4 2020; which was also carried into Q1 2021. However, as the second wave of the pandemic began unfolding, the momentum dropped, with Q2 2021 registering a sequential drop of 55% in volume of home sales and 21% in new home launches.

With reference to the performance of micro-markets, markets located in the South of the city (Koramangala, Sarjapur Road, Jayanagar, JP Nagar, HSR Layout, Kanakapura Road, Bannerghatta Road) continues to remain popular destination for homebuyers. This location has contributed to 37% of sales and to 35% of launches during H1 2021. Followed by micro-markets located in the East (Whitefield, Old Airport Road, Old Madras Road, KR Puram, Marathahalli), which recorded its share of home sales at  33% and home launches at 32%,  during the same period. The relatively expensive micro-markets in Central Bengaluru saw improved activity, although contributing to a less than 1% share of the overall home sales in the city during H1 2021.

In terms of the price value-based residential segments, each segment’s share to overall home sales has remained largely the same. Share of sales is greater than INR 50 lakh continued to dominate, recording 48% of the overall sales, marking a decline from 52% in H1 2020. Share of sales for homes costing less than INR 50 lakh and homes costing more than INR 1 crore witnessed a marginal increase from 31% and 17% respectively in H1 2020 to 33% and 19% respectively. Bengaluru market had also seen government intervention on stamp duty cut to boost sales. The scope of benefits offered by the stamp duty cut for homes costing below INR 45 Lakh has had a marginal impact on sales for affordable home units.

With respect to home launches, H1 2021 witnessed a 24% YoY increase.  The Bengaluru market has gained from consumer appreciation of owning a house. This resulted in the continuation of market activities during the second wave. Many developers scheduled project launches which saw better participation from consumers despite the second wave. 

Shantanu Mazumder, Senior Branch Director - Bengaluru, Knight Frank India said, “The Bengaluru market had remained resilient through both the waves of Covid-19. Although the loss in life in the second wave has been more severe, the economic impact has been moderate. With awareness of Coronavirus, improving vaccination drive and digital preparedness, both developers and consumers were seen better equipped, compared to the standstill seen during the same period last year.”

With reference to the home price, Bengaluru market is showing stability, it registered a marginal decline of 1.2% YoY with the city now recording weighted average price level of INR 52,959/sq m (INR 4,290/sq ft).

Parag Arora Appointed Area Vice President Of Citrix Business In Newly United Sales Region Of India And Asia

* Ravindra Kelkar to lead Application Delivery & Security for Citrix across Asia Pacific and Japan

Citrix Systems today announced the appointment of Parag Arora as Area Vice President for newly united India and Asia sales region. Citrix also announced the appointment of Ravindra Kelkar as Area Vice President of Application Delivery & Security for Citrix in Asia Pacific and Japan (APJ) region.

Parag Arora is responsible for Citrix business in India and subcontinent, Korea and ASEAN markets including; Singapore, Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Thailand and Vietnam. He is tasked with accelerating revenue growth and strengthening Citrix leadership position across the region. Previously two separate operating regions, India and Subcontinent and Asia (ASEAN and Korea) were united into one sales region at the beginning of July 2021. Parag Arora reports directly to Colin Brookes, Senior Vice President, Sales & Services, Asia Pacific and Japan (APJ) at Citrix.

“Our industry expects continuous innovation and our customers want to partner with us to solve their business challenges and enable their opportunities for tomorrow. The united region comprising of South East Asia, South Korea and the Indian subcontinent brings an amazing diversity of cultures, languages, geography and economic prosperity across the 19 countries and ~2.4 billion people. I’m thrilled to be working with our customers and partners to bring Citrix solutions that empower employees to be productive and do their best work- anytime, anywhere,” said Parag Arora. “We are privileged to have thousands of customers and hundreds of partners in our area who believe in Citrix, our opportunity and partnership - I am really looking forward to my new role and working together with our local teams, to grow our joint business and strengthen the Citrix leadership position in the market”. 

Ravindra Kelkar will take on a new role, as Area Vice President of Application Delivery & Security for Citrix across the Asia Pacific and Japan region and continues to report to Colin Brookes. Talking about his role Ravindra Kelkar said: “In the new world of work; consistent application delivery and modern security architecture that lends itself to distributed work environment is critical. With the internet becoming new corporate network and increasing number of applications getting delivered from public clouds the security perimeter has expanded. I look forward to supporting customers in the geo as they transition to security architectures like Zero trust and SASE and also help them get visibility and insights into application performance to ensure a flawless Workspace experience despite location of work”

“The establishment of a combined sales region across India and Asia allows for greater sharing of resources, expertise and intelligence across this diverse region. With Parag Arora stepping into lead this united sales region we have appointed a skilled member of the Citrix sales and services APJ team who exemplifies what it means to be customer-centric”, said Colin Brookes, Senior Vice President, Sales & Services, APJ at Citrix. “I am confident that with the appointment of both Parag Arora and Ravindra Kelkar the team across APJ have the right support and leadership to continue our expansion and growth”, said Brookes.

Parag Arora joined Citrix India in 2012 as Director of Public sector sales, before being promoted to Area Vice President for India and Subcontinent in 2014. After three years in that role Parag moved to Singapore to join the APJ leadership team as Area Vice President for Applications Deliver and Security for APJ working across Asia Pacific and Japan to build the Cloud Networking business for Citrix. Prior to joining Citrix Parag held several sales management positions at Cisco Systems, Hewlett-Packard India and Novell.

Ravindra Kelkar joined Citrix India in 2018 as Senior Director, Enterprise & Public Sector, Citrix India, before being promoted to Area Vice President for India and Subcontinent in 2019. Prior to joining Citrix Ravindra served as VP Business Development at Tech Mahindra, and has previously held sales and management leadership roles at Microsoft, Cisco, and Novell.

About Citrix

Citrix (NASDAQ: CTXS) builds the secure, unified digital workspace technology that helps organizations unlock human potential and deliver a consistent workspace experience wherever work needs to get done. With Citrix, users get a seamless work experience and IT has a unified platform to secure, manage, and monitor diverse technologies in complex cloud environments.

Infosys Jun’21 Quarter Results – FY22 Revenue Guidance Revised Upwards; Deal Intake Remain Strong

Revenue growth was broadly in line with our estimates while EBITM was 110bps below our estimates on account of higher employee and subcontracting costs.

Likely stock reaction

Neutral to negative

Key positives - FY22 revenue growth guidance revised upwards to 14-16% in CC and broad based growth.

Result Summary

·         Infosys reported revenues of USD3.78bn, up 4.7%/21.2% QoQ/YoY (CC 4.8%/16.9% QoQ/YoY), broadly in line with our expectations of $ 3.76bn. (TCS Q1FY22 revenues was US$ 6..15bn, 2.4% CC QoQ)

·         EBITM declined ~80 bps QoQ to 23.7% due to higher subcontracting and employee costs and came 110 bps below our expectations. (TCS Adj. EBITM fell 130bps QoQ to 25.5%)

·         Adj. Profits at Rs51.95bn (2.3% QoQ, 22.7% YoY), below our expectations due to margin miss.

·         Infosys revised its FY22 guidance upwards to 14-16% in CC YoY (earlier 12-14%) while retained its EBITM guidance of  22-24% in-line with our expectations.

·         TCV of deal intake stood at USD2.6bn

Growth by Verticals (all in constant currency terms)

·         Financial Services: 22.6%YoY ( V/s 15.6% YoY in Mar’21 quarter)

·         Manufacturing: 18.5%YoY ( V/s 3.4% YoY in Mar’21 quarter)

·         Retail:  22.2%YoY  ( V/s 4.5% YoY in Mar’21 quarter)

·         ECS: 10.5% YoY( V/s 4.9% YoY in Mar’21 quarter)

·         Communication: 4.6% YoY( V/s -0.8% YoY in Mar’21 quarter)

·         Hi Tech: 14.8% YoY( V/s 15.5% YoY in Mar’21 quarter)

·         Lifesciences: 21.2% YoY( V/s 18.3% YoY in Mar’21 quarter)

Growth by Geographies (all in constant currency terms)

·         US: 21.1%YoY ( V/s 12.3% YoY in Mar’21 quarter)

·         Europe: 12.2%YoY ( V/s 5.1% YoY in Mar’21 quarter)

·         ROW: 4.9% YoY( V/s -0.9% YoY in Mar’21 quarter)

·         India: 20.7% YoY( V/s 30.8% YoY in Mar’21 quarter)

Manpower details

Total Headcount: 267,953, up  8,334 QoQ

LTM Attrition: 13.9%, V/s 10.9% in Mar’21 quarter

Samsung Introduces 3-Door Convertible French Door Refrigerators Designed For Compact Modern Kitchens

 ·  With 2021 range of Convertible French Door Refrigerators, you can convert freezer into fridge for extra storage space by a simple touch

·   It comes with Twin cooling™ Plus technology for independent fridge & freezer cooling; Introducing 580L capacity for compact kitchens  

Samsung, India’s most trusted consumer electronics and No.1 refrigerator brand, today launched a new range of 3-Door Convertible French Door Refrigerators that are skillfully designed for compact modern kitchens. With this, Samsung is expanding its Side-by-Side portfolio to address the demand for large capacity refrigerators among consumers in India.

The convertible option in French Door Refrigerators gives freedom to consumers to manage storage space as per their requirement by turning the freezer into fridge thorough a simple touch of a button. The beautiful, compact and flat exterior design of these refrigerators also sports a minimalistic Water Dispenser to get chilled water without opening the door and retain refrigerator’s cooling.

The stylish French Door Refrigerators come in Stainless Steel and Black Matt finish in two capacities – 579 L with water dispenser and new 580 L without water dispenser. These will be available at all leading consumer electronics stores, and across online platforms, including Samsung’s official online store Samsung Shop from July 14, 2021.

The French Door Refrigerators come with Twin CoolingTM Plus technology which cools the fridge and freezer sections separately, helping stop odors from spreading and retaining original flavour of food items. Easy to activate Power Cool & Freeze feature reduces the wait time when you need ice or chilled drinks faster.

To offer convenience to store more fruits and vegetables, it sports Large Crispers with capacity of 21.7 L each and Bigger Door Bins that can easily hold 2 L bottles. Convenient Freezer Storage with two shelves and movable ice-maker offers ease of access and more space. These new refrigerators come with 10-year warranty on the compressor and digital inverter technology that provides up to 50% energy savings.

“Indian consumers look for refrigerators that complement their modern kitchens and offer more storage space while being energy efficient. The new French Door Refrigerators give consumers the flexibility to manage refrigerator storage as per their convenience with the convertible option. As consumer preferences are changing to suit the current environment, we at Samsung remain committed to bring innovations that help improve the lives of our consumers. We are confident that the French Door Refrigerators will strengthen our market leadership in the Side-by-Side category,” said Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India.

“To address consumers’ preference to upsize, the entire range will be available on Samsung.com, our partners’ online platforms and at key retail stores as well,” Pullan added.

Price, Offers & Availability

The 580L French Door Refrigerator will be available at a starting price of INR 89,990 while the 579L French Door Refrigerators will be available at a starting price of INR 95,990.

The French Door Refrigerators are available on Samsung.com, and across retail partners across India – both physical stores and online, from July 14, 2021.

Consumers buying French Door Refrigerators will get upto 10% cashback on credit and debit cards of leading banks and can also avail no-cost, easy EMIs as low as INR 2,499.  

These new refrigerators come with 10-year warranty on the compressor and digital inverter technology that provides up to 50% energy savings.

Features of Slim Fit Convertible 3-Door French Door Model Refrigerators

Convertible Your Freezer into Fridge

With just a simple touch, you can convert your freezer into fridge which gives you more storage capacity. You can now say goodbye to food wastage and storage woes.

Twin cooling™ Plus:

Samsung’s Twin Cooling PlusTM technology works with two separate evaporators for fridge and freezer to minimize temperature fluctuation. This innovation adds a new level of convenience which makes it possible to control optimal humidity and temperature to separate the moisture in the fridge from freezer. A higher humidity up to 70% preserves food for a longer period of time. Twin Cooling PlusTM technology prevents air transition between the two compartments resulting in prevention of mixed odours.

Power Cooling & Freezing:

Power cooling option is inside both the fridge and the freezer. Power cool and freeze technology reduces the waiting time when you need to cool drinks or make ice in hurry. Just press the respective buttons for 3 seconds and get instant ice and cold beverages.

Minimal Water Dispenser:

The water dispenser comes with an in-built water tank of 4L capacity. It adds convenience and helps save energy by retaining refrigerator’s cooling as you don’t need to open the refrigerator door for getting water.

Larger Crisper and Door Bins:

With Larger Crisper and Door Bins, the refrigerator provides for storage space which you can use to organize and store your fruits and vegetables separately. It comes with a capacity of 21.7 L for each box.

No Smudge finish:

Now you don’t have to clean your refrigerator everyday just to avoid marks and fingerprints on it to make it look beautiful. The refrigerators come with Fingerprint-resistant finish that protects the doors from dirty marks and keeps it clean & smudge free

Digital Inverter Technology

Samsung Digital Inverter Compressor lasts longer and saves up to 50% energy. Unlike conventional compressors, which just start and stop, Samsung Digital Inverter Compressor automatically adjusts its speed in response to cooling demand across seven levels, reducing wear and tear. The inverter technology is certified for a 21-year lifespan durability with high quality components and comes with a 10-year warranty.

About Samsung Electronics Co., Ltd.  

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems and memory, system LSI, foundry and LED solutions. For latest news on Samsung India, please visit Samsung India Newsroom at http://news.samsung.com/in. For Hindi, log on to Samsung Newsroom Bharat at https://news.samsung.com/bharat. You can also follow us on Twitter @SamsungNewsIN.

Zendesk Research Reveals: Customer Experience Is A Priority For 83% Of Managers In India

* Agility in Action Research shows that over two-thirds of business leaders in India reported a 25% reduction of cost due to high agility.

The pandemic taught companies of all sizes that customer responsiveness is critical not only for business success but first and foremost for survival. In the past year, organizations had to shift towards new business models to quickly adapt to new consumer behaviour. However, new data released today from Zendesk shows that although organizations in India recognise the importance of anticipating and adapting to customers’ needs, only 10% of enterprise business leaders and 19% of managers and admins in India have actually demonstrated having the minimum set of agility competencies that are needed to classify as “market leading”.  

Yet it can be difficult for businesses to understand where to start in their journey to agility. As organizations around the globe consider how to recover from more than a year of uncertainty, while preparing to be ready for any emerging trends in the future, Zendesk’s Agility in Action research explores how organizations can adopt an agile mindset. Top findings include:

● Offer more choice, more often: More than half (59%) of customers in India are more or much more likely to buy from a company that offers their preferred approach to service. However, many companies are still missing valuable opportunities to hear from their customers where they are. Only 37% of mid-market companies in India offer three or more channels to their customers, and that number drops to 31% for enterprise outfits.

● Put the voice of the customer first: Customer feedback can act as a warning sign for trouble ahead, or a crystal ball for future trends. Globally, agile leaders are 4.7x more likely to report customer metrics in real time, making it easier to use CX analytics to recognise and respond to these shifts.

● Be ready for change: Leaders are consistently more flexible about changes in how customer service agents work. In fact, 85% of companies in India offer work from anywhere arrangements and 74% offer alternate work schedules.

● The right tools for support:  To be ready for a landscape of ongoing change, companies are adopting a lean and flexible approach to both technology and its implementation. Globally, the main areas for investment identified are: expanding/adding business process automation (33%); investing in CX technology that easily adjusts to their needs (29%); and adding and/or expanding AI or machine learning capabilities (28%).

The research also revealed that businesses who have led in investing in the tools, process and culture for agility have seen positive returns. In particular:

● Agility is linked to cost and time savings: Agile businesses were better placed to reduce service costs in the past year. In fact, 68% of business leaders in India report that having high agility reduced their costs by 25%.

● Realising the potential for CX as a driver of revenue: Businesses are increasingly seeing the value of adapting to customer needs as the call centre takes on a new role. Nearly half (41%) of SMB business leaders view CX primarily as a revenue driver and 19% view it as a cost center. That number goes up for mid-market companies, with nearly two thirds (64%) of them viewing CX primarily as a revenue driver.

“In India, 93% of companies say COVID-19 sped up digital adoption. With hyper-digitalisation, organisations have no choice but to become agile to meet customer expectations and stay ahead of the curve,” said KT Prasad, MD & RVP, India and SAARC, Zendesk. “Customers today want simplicity and convenience despite the disruption caused by the pandemic. This is where agility bears fruits. Successful companies adopt a lean and flexible approach to change, be it tech adoption or its implementation. Investing in the right tools, removing knowledge gaps and rigid processes are all essential. Investing in agility goes beyond providing superior CX. It is a strategic investment for businesses.”

Zendesk’s customers in India include ITC Foods, Ola, 1MG, DevFactory, Dream11, Slice, Magicbricks.com, etc. For more information, including data and insights by region, industry and company size, get the full Agility in Action Report here, or test your own company’s agility with the interactive quiz here.

Methodology

To better understand how businesses are thinking about and becoming more agile, Zendesk  surveyed 3,900 customers and 3,900 customer experience and customer service leaders, managers, and agents. We also analyzed top agility capability data from more than 90,000 Zendesk companies across 175 countries.

About Zendesk -  Champions of Customer Service

Zendesk started the customer experience revolution in 2007 by enabling any business around the world to take their customer service online. Today, Zendesk is the champion of great service everywhere for everyone, and powers billions of conversations, connecting more than 100,000 brands with hundreds of millions of customers over telephony, chat, email, messaging, social channels, communities, review sites and help centers. Zendesk products are built with love to be loved. The company was conceived in Copenhagen, Denmark, built and grown in California, taken public in New York City, and today employs more than 4,000 people across the world.

Bengaluru Residential Real Estate Sees 1% Price Appreciation, Demand Dip By 25% In AMJ Quarter- Magicbricks PropIndex

-    2 & 3 BHK contributing to 88% of the total demand in Bengaluru

-     Rajaji Nagar, RMV Extension Stage 2, Haralur Road, JP Nagar Stage 6, and Konankunte

The second wave of COVID-19 and the ensuing lockdown during the April-May-June (Q2, 2021) dented the demand for residential real estate in Bengaluru by 25% but prices remained resilient and appreciated marginally by 1% during the period, reveals the latest Magicbricks PropIndex.

Rajaji Nagar, RMV Extension Stage 2, Haralur Road, JP Nagar Stage 6, and Konankunte are the prominent localities that have seen an increase in property prices during the quarter. Ready-to-move properties saw a YoY dip in prices by 0.3%, the QoQ prices improved by 0.3%. Buyers were also observed to favour under-construction properties as prices showed a 2.9% QoQ and 3.1% YoY increase.

The PropIndex also indicates that the demand in Bengaluru residential market reflected an increased preference for properties in more than INR 7,000 per sq ft, holding a market share of 39% in Q2 2021, as against 36% in Q1 2021.  Accordingly, the demand was mostly concentrated in 2 and 3BHK configurations, together contributing to 88% of the total searches in the city. The 3BHK configuration dominated the residential market accounting for around half of the total demand (consumer preference). 

Commenting on the PropIndex report, Sudhir Pai, CEO, Magicbricks, said, “Unlike the first wave, the recovery in demand for residential real estate has been faster in the second wave. The residential markets of Bengaluru, Chennai, Thane, Noida-Greater Noida, Kolkata, and Delhi witnessed price corrections ranging from 1%-2.3% during the quarter that also saw rising medical expenses and debt. Bengaluru is one of the few markets in the country where the premium segment continues to do well even during restrained real estate activity. Schemes by the developer such as flexible payment offers, no Pre-EMI options, and low booking amount, can potentially convert fence-sitters into potential buyers. Further, the state government’s assistance to property taxpayers during the lockdown that extended a 5 % property tax rebate till June 30, brought in a positive sentiment in the city.”

The PropIndex Report also revealed that the inauguration of the green line metro service from Yelachenahalli to Silk Institute in Q1 2021, had increased the demand for the properties in the price range INR 5,000-6,000 along Kanakapura Road in Q2 2021.

The propensity of demand was found concentrated in well-connected localities such as Whitefield, Sarjapur Road, and Bellary Road, which have consistently ranked high in terms of searches in recent quarters. Rajaji Nagar, RMV ExtensionStage2, Haralur Road, JP Nagar Stage6, and Konankunte among some have been prominent localities that have seen an increase in property prices.

About Magicbricks: India's no 1 property site

Magicbricks is India’s No.1 property site. With monthly traffic exceeding 20 million visits and with an active base of over 1.4 million+ property listings, Magicbricks provides the largest platform for buyers and sellers of property to connect with each other in a clear, transparent manner. With this in mind, Magicbricks has innovated several product features, content, and research services, which have helped us build the largest audience pool.

OPPO Sets A New Benchmark In Smartphone Videography With The Launch Of 5G Super Phone Reno6 Pro 5G And Reno6 5G

 ·   Industry-first Bokeh Flare Portrait Video feature in Reno6 Series

·    Stunning looks backed by industry leading Reno Glow design

·    Latest powerful MediaTek Dimensity 1200 and India first 900 chipset

·    OPPO EncoX unveiled in the new color

New Delhi, 14 July 2021: Taking the smartphone videography benchmark a notch ahead OPPO, the leading global smart device brand, today announced the launch of the most awaited Reno series, the OPPO Reno6 Pro 5G and Reno6 5G along with Enco X True Wireless Noise Cancelling earphones in new blue color variant. The 5G super phone- Reno6 Pro 5G would be available on mainline retailers and Flipkart at INR 39,990 and Reno6 5G would be available on Flipkart at INR 29,990.

Keeping the legacy of launching industry first innovations in the OPPO Reno series, the Reno6 series comes with an industry first Bokeh Flare Portrait Video, industry leading Reno Glow design, and AI Highlight Video to provide a top-notch experience. In addition to this, to deliver a flagship-level performance, the Reno6 Series are powered by powerful chipsets- MediaTek Dimensity 1200 in Reno6 Pro 5G and MediaTek Dimensity 900 in Reno6 5G; India’s first smartphone featuring the MediaTek Dimensity 900 chipset.

The OPPO Reno6 Series, with its other pathbreaking features like 65W SuperVOOC flash charging, Color OS 11.3, the slim design amongst others will empower consumers to experience the best.

It also delivers professional grade video experience to provide cinematic bokeh flare effects in portraits.

Sharing his views on the Reno6 series launch, Damyant Singh Khanoria, Chief Marketing Officer, OPPO India, “At OPPO, technological innovations lie at the ethos of our product development and growth trajectory and hence we have always been committed to delivering an all-rounder smartphone with best in class innovations to our consumers.  Consumers today are looking for superior imaging capability, stunning design, powerful performance, and an unparalleled experience. To cater to these demands, we launched our most awaited Reno6 series- crafted and designed with passion. The 5G superphone will enable users to capture their emotions in portrait providing an ultimate professional-level experience. OPPO Reno6 series is truly a smartphone of the future!”

Speaking about the launch, Arief Mohamad, Business Head - Mobiles, Flipkart said, "At Flipkart, we are committed to bringing the latest technology and best-in-class products to our consumers. The launch of OPPO Reno6 Pro 5G and OPPO Reno6 5G is in line with this vision. Consumers can upgrade to OPPO Reno6 5G through the Flipkart Smart Upgrade plan, where they need to pay only 70% of the cost of the phone. This is a smart and affordable way for consumers to upgrade their smartphones so that prices are not a deterrent in fulfilling their aspirations."

Capture emotions in portrait with the videography expert  

Video consumption and creation have seen a significant rise in the last few years. The OPPO Reno series currently serves more than 70 million users across the world each month, who on average, capture over 2 billion photos and over 200 million memories through video. In line with OPPO’s legacy of mastering innovation through introducing industry-first features, the Reno6 series leverages leading AI algorithms to provide an unprecedented video experience – a studio in your pocket!

Both the Reno6 Pro 5G and the Reno6 5G feature a mighty AI 64MP quad-camera setup on the rear and a 32MP front camera. Additionally, the devices have a dedicated color temperature sensor that captures colors more accurately. Based on this powerful hardware and software foundation, Reno6 Pro 5G and the Reno6 5G has a series of AI-enhanced portrait video functions, delivering videos that are of professional quality.

-          The industry-first Bokeh Flare Portrait Video provides a pioneering professional-grade cinematic quality bokeh effect for smartphone video. Powered by OPPO’s over-10-million portrait datasets and AI algorithms, Bokeh Flare Portrait Video delivers real-time video processing to capture portrait videos, all while keeping the portrait subjects appearing natural and bright. Available on both the front and rear cameras, it also comes with video stabilization and video beautification features.

-          AI Highlight Video can automatically detect ambient light and make video optimizations accordingly. Whether you are shooting at night, or with strong backlight in the day, AI Highlight Video helps you to capture clearer, brighter, and more vividly colored portrait videos.

-          Focus Tracking enables enhanced video auto-focusing by identifying and automatically tracking main subjects consistently.

For photography, Flash Snapshot enables users to capture clear shots of moving subjects or take quick-capture photos. The phones also provide creative post-production tools like AI Palette, which can turn your images into the style of those popular online with one click. Furthermore, it is packed with Soloop- Smart Video Editor for editing on the go in the smartphone which comes with pre-loaded templates and the latest music.

Stunning Design Featuring the industry leading OPPO Reno Glow

The Reno6 Pro 5G and Reno6 5G boast industry-first craftsmanship and OPPO's exclusive Reno Glow design. The Reno Glow effect is an industry-first AG (Anti-Glare) Glass process that gives a stunning look to the device. The new Reno6 series is slim and comes in two dazzling new colors: Aurora and Stellar Black.

The Reno Glow creates a subtle glittery effect whilst also being fingerprint-resistant. In addition, with the new Diamond Spectrum process, the Aurora creates an “ever-changing” color. It shines in a whole range of different colors when looked at from different angles.

The phones have a 6.5-inch 3D curved display with a 90Hz refresh rate and up to 180Hz touch sampling rate, ensuring a smooth feel and comfortable viewing experience. The display is HDR10+ certified for a more vivid visual experience. Paired with this display is 360-degree Light-Sensing enabled by two ambient light sensors, which improve the accuracy of auto-brightness adjustments, making the viewing experience more comfortable. The display is also Netflix HD and Amazon Prime Video HD/HDR certified for high-quality visual content. Like its predecessors, the OPPO Reno6 series continues with a trendy, thin, and lightweight design. By optimizing the inner space of the phone, it offers an ultra-slim body equivalent to the thickness of a pen, The phones are a delight to hold in a comfortable size of just 7.6mm thick and 177g for Reno6 Pro 5G and 7.59 mm thick and 182g for Reno6 5G respectively.

MediaTek chipsets for next-level power-packed Experience

While the Reno6 Pro 5G features MediaTek's latest flagship 5G-integrated SoC, the MediaTek Dimensity 1200, the OPPO Reno6 5G is the first phone in India to feature MediaTek's latest 5G-integrated SoC, the MediaTek Dimensity 900.

The Dimensity 1200 is built on a 6nm processor which provides stronger performance and lowers power consumption. It guarantees complex image computing and high-intensity task processing. The octa-core SoC offers increased CPU performance by 22% whilst being 25% more power-efficient than previous models. Also, GPU performance records an increase of 13% and AI performance 12.5% versus the previous generation[1].

The MediaTek 900 chipset is truly powerful when it comes to 5G, gaming, videos- promising you a smooth, seamless, and worry-free experience with MediaTek’s Imaging 5.0 and Premium AI-Camera Enhancements. Reno6 will capture every detail with support for up to 108MP cameras with 32M at 30fps and multi-camera options such as 20+20MP. The chipset integrates the AI processing unit with ultra-efficient INT8, INT16, and accurate FP16 capabilities to deliver premium and super precise AI-camera results.

The Reno6 Pro 5G is bundled with 12GB of RAM and 256GB ROM, together with OPPO's self-developed RAM Expansion technology. The Reno6 5G also offers users 8GB of RAM and 128GB of storage A picture containing person, indoor

Description automatically generatedwith RAM Expansion technology. Some of the available ROM storage can be turned to RAM space when turning on the feature.

The devices also feature a large 4500mAh and 4300mAh battery and 65W SuperVOOC 2.0 which can achieve 100% charge in about 31 minutes and 28 minutes respectively for Reno6 Pro 5G and Reno6 5G providing up to 4 hours of video playback with just 5 minutes of charge. With the help of Super-Power Saving Mode, OPPO Reno6 Pro 5G can also support WhatsApp text chatting for more than 1.5 hours with only 5% battery– meaning you’ll never run out of battery in critical situations.

The phone also has X-axis Linear Motor and customized gaming features like Quick Startup and Game Focus Mode and the Reno 6 5G also comes with Hyperboost 4.0.

Revolutionize your entertainment with Dolby

The Reno6 series is equipped with Dolby Atmos – a premium and immersive entertainment experience that helps you feel a deeper connection to the movies, shows, music, sports, and games you love. While sound recorded in stereo is limited to left and right channels, sound mixed in Dolby Atmos is freed from channels. Dolby Atmos Music intimately connects you with the artist’s vision so you can hear and feel it like the composer did.

Operating with Ease on the User-friendly ColorOS 11.3

OPPO’s ColorOS 11.3 with rich UI customisation, provides the foundation for an efficient, convenient, and relaxing experience. To significantly improve productivity, System Booster – a set of system-level optimizations is designed to ensure a smooth experience. Further innovative features such as Flexdrop, privacy mode, and Three-finger Translate with Google Lens significantly increase productivity. The data protection on this smartphone has also been certified by third-party organizations including ISO, Privacy, and TrustArc. For enriching experience it’s loaded with the O Relax feature, containing a suite of soothing nature sounds to help users relieve anxiety and find inner peace.

Price, Availability, Offers of Reno6 Pro 5G and the Reno6 5G

The Reno6 Pro 5G will be available in 12GB + 256GB (RAM+ROM) priced at INR 39,990 on Flipkart and across all mainline retailers while the Reno6 5G will be available in 8GB + 128GB(RAM+ROM) priced at INR 29,990 uniquely on Flipkart. Customers will be able to get both devices starting July 20th, 2021.

The new OPPO Reno6 Series will be available with attractive schemes and offers. Cashback up to ₹4000 on HDFC Bank, ICICI Bank, and Kotak Bank Credit Cards/ Debit Cards EMI Transactions valid till July 30th 2021. The customers can also avail 15% instant cashback when you make payment through Paytm. Attractive cashback for the first time with Bajaj Finserv up to INR 4000 & ONE EMI Cashback is also available from IDFC First Bank. Not just this Zero Down payment scheme & Long Tenure EMI scheme are also available from all the leading financers.

Exchange bonus with the purchase of Reno6 series up to INR 3000 valid till July 30th 2021 along with Complete Damage Protection for 180 days only applicable for the Loyal OPPO user only, OPPO Premium services including 80% assured payback other attractive offers for loyal OPPO customers. Customers will get Flipkart Supercoins worth INR 1000, which can be redeemed. For detail information, visit the official website or nearest store.

A picture containing night sky

Description automatically generatedThe OPPO Watch will now come with the latest software version that introduces 10 new watch faces, including one that reflects the design language of the Reno6 series. The synergy between OPPO Watch and the smartphone is enhanced. An improved alarm clock function and a “find your watch” function are just two examples. To further enhance OPPO’s continuous commitment to promote an integrated ecosystem of smartphones with IoT products.

Alongside Reno6 series, OPPO is also announcing a new Blue color of EncoX with new features that include, “Dynaudio Simple and Clear” tuning that brightens the higher frequencies and brings out the emotions of music, while “Dynaudio Warm and Soft” softens the music and makes it soothing.

There will also be a price drop of INR 1000, for 7 days, starting today. The EncoX will now be available for INR 8990. There will be INR 2000 discount on the OPPO watch as well. The Watch 46mm will be available for INR 17990 and the Watch 41mm will be available for INR 12990. There is another INR 1500 discount on OPPO Enco W31 along with the purchase of OPPO Reno6 Pro 5G.