Nutanix, HPE Announce Expanded Partnership To Accelerate Hybrid Cloud And Multicloud Adoption With New Database As A Service

* New Solution Deploys Databases in Minutes with Nutanix Era, a Database Operations and Management Solution, Delivered Through HPE GreenLake Cloud Services 

Nutanix (NASDAQ: NTNX) and Hewlett Packard Enterprise (NYSE: HPE) today announced an expanded partnership to accelerate hybrid cloud and multicloud adoption by offering Nutanix Era™, a multi-database operations and management solution, bundled with HPE ProLiant servers, as a service through HPE GreenLake. The fully managed cloud service enables customers to deploy applications and databases in minutes and benefit from the agile, elastic, and pay-per-use capabilities of the cloud while gaining the governance, visibility and compliance of an on-premises environment.

“Customers want to simplify database operations and management to move away from IT siloes that can often lead to higher maintenance costs, security risks, and lack of flexibility to deploy and run solutions,” said Keith White, senior vice president and general manager, HPE GreenLake Cloud Services at Hewlett Packard Enterprise. “By building on our successful collaboration with Nutanix, together the HPE GreenLake and the Nutanix Era database operations and management software solution will increase agility, simplify operations and cut costs by delivering a fully managed cloud offering.”

Customers using Nutanix Era reported a positive experience in increasing speed of database provisioning by 97%, reducing unplanned downtime to avoid average losses of $35,000 per hour, decreasing storage requirements for copies and backups by 60%, and reducing database administrators’ overtime work by 50%. By combining Nutanix Era on HPE ProLiant servers, the world’s most trusted servers offering high-performance, scalability and versatility to run a range of workloads, and delivering the solution as a cloud service through HPE GreenLake, customers can transform database management with one cloud-ready platform. The solutions will allow customers to modernize, consolidate, and automate tasks across their databases and gain support for multi-database operations management, including Oracle Database, Microsoft SQL Server, MySQL, PostgresSQL, and MariaDB.

“We continue to see tremendous success in our partnership, and HPE GreenLake with Nutanix Era for databases provides one more opportunity to strengthen our joint offerings and further serve customers,” said Tarkan Maner, Chief Commercial Officer at Nutanix. “As customers are looking for solutions to help them in their journey to hybrid and multicloud, HPE and Nutanix deliver strong, integrated solutions to support them on their journey by providing performance, control, and security available as a full breadth of portfolio whether it’s solely using HPE ProLiant DX series of servers for private clouds or combining with HPE GreenLake cloud services to run this environment as a managed cloud.”

This latest collaboration between HPE and Nutanix demonstrates the continued momentum and success of HPE Greenlake with Nutanix to provide customers with managed hybrid cloud services. HPE and Nutanix have seen an approximate 80% year-on-year increase in ACV bookings during the first calendar quarter of 2021, including wins for HPE ProLiant DX servers, and HPE GreenLake with Nutanix. 

“We were looking for a solution that would quickly scale performance and capacity to adapt to our customers’ business demands and HPE GreenLake with Nutanix delivered a performant and reliable solution with lower up-front costs and day to day management overhead,” said Chris Lillie, Head of Cloud Operations, at CDW ServiceWorks.

HPE GreenLake 

HPE GreenLake cloud services provide customers with a powerful foundation to drive digital transformation through an elastic as-a-Service platform that can run on premises, at the edge, or in a colocation facility. HPE GreenLake combines the simplicity and agility of the cloud with the governance, compliance, and visibility that comes with hybrid IT. HPE GreenLake offers a range of cloud services that accelerate innovation, including cloud services for bare metal, compute, container management, data protection, HCI, HPC, machine learning operations, networking, SAP HANA, storage, VDI, and VMs. The HPE GreenLake Cloud Services business is rapidly growing with over $4.8 billion USD in total contract value and more than 900 partners selling HPE GreenLake. Today, HPE GreenLake has more than 1,200 enterprise customers across 50 countries in all industry sectors and sizes including Fortune 500 companies, government and public sector organizations, and small and midmarket enterprises.

Availability 

HPE GreenLake with Nutanix Era for databases is currently available to customers, with metering billing capabilities available in July. More information on this solution, and other HPE GreenLake with Nutanix offerings, can be found here.

About Nutanix

Nutanix is a global leader in cloud software and a pioneer in hyperconverged infrastructure solutions, making computing invisible anywhere. Organizations around the world use Nutanix software to leverage a single platform to manage any app at any location at any scale for their private, hybrid and multi-cloud environments. 

About Hewlett Packard Enterprise

Hewlett Packard Enterprise is the global edge-to-cloud platform as-a-service company that helps organizations accelerate outcomes by unlocking value from all of their data, everywhere. Built on decades of reimagining the future and innovating to advance the way people live and work, HPE delivers unique, open and intelligent technology solutions, with a consistent experience across all clouds and edges, to help customers develop new business models, engage in new ways, and increase operational performance.

Accenture Launches myNav Green Cloud Advisor To Help Companies Realize Sustainability Goals Through The Cloud

* Accenture Cloud First advisors to collaborate with experts from academia to advise clients on sustainable cloud migrations and a framework to certify carbon emission reductions

Accenture has launched Green Cloud Advisor, a new capability for the Accenture myNav platform that enables enterprises to operate more sustainable and efficient cloud environments.

myNav Green Cloud Advisor helps companies design cloud solutions that reduce carbon emissions and lay a foundation for responsible innovation. First, Green Cloud Advisor establishes a baseline of existing data center energy consumption, computing requirements and sustainability goals. It then uses proprietary algorithms to quantify the “greenness” of potential cloud solution options, based on a range of information, such as the cloud service providers’ carbon emissions goals, locations, energy sources and readiness to transition to clean energy.

Research from Accenture has found that shifting from on-premise data centers to the public cloud can reduce an enterprise’s energy usage by 65% and cut carbon emissions by more than 84%. Migrating existing private workloads to a public cloud could reduce global CO2 emissions by nearly 60 million tons annually — equivalent to taking 22 million gasoline-powered cars off the road.

Canada Mortgage and Housing Corporation (CMHC), Canada’s national housing agency, has dramatically reduced the carbon footprint of its IT operations. CMHC has undertaken, with Accenture, a major IT transformation, including a transition to the cloud, that has resulted in a reduction of its IT-related CO2 emissions by more than 80%.

“Every company now needs to master change at speed and scale to benefit not only shareholders and employees but also our communities and planet,” said Kishore Durg, who leads Accenture Cloud First Global Services. “As companies accelerate cloud adoption, myNav Green Cloud Advisor can help them simultaneously address one of their most pressing challenges, which is to reduce emissions and waste with greener IT practices.”

To help organizations measure carbon emissions against industry peers, Accenture is teaming with an applied research team at Carnegie Mellon University (CMU) to establish a carbon emissions scoring system and certification for green cloud solutions. In order to help clients design, implement and operate the most sustainable cloud environments, Accenture is also working with CMU on a new cloud training program to upskill its Cloud First professionals to help organizations achieve a balance of cloud innovation and green computing practices.

“Energy usage and carbon emissions are becoming part of the design requirements of future technology solutions,” said Majd Sakr, teaching professor in the Computer Science Department at CMU’s School of Computer Science. “Institutions will have to build capacity and leverage innovative green IT tools to better measure, optimize and report their energy usage and carbon emissions.”

Additionally, Accenture has teamed up with the Massachusetts Institute of Technology (MIT) Sloan School of Management to create a training program for Accenture Cloud First leaders that delves deeper into the cloud’s role in enhancing speed to market, cost management, flexibility of operations, business resilience and innovation capabilities. The Green Cloud Advisors Program is a three-day virtual course where participants will learn about opportunities associated with cloud solutions, from energy efficiency and carbon reduction to new business models and product and service innovations.

Announced in November 2019, the Accenture myNav platform helps organizations navigate the cloud with confidence by selecting the optimal cloud architecture and solution, executing cloud migration, and managing and optimizing the cloud estate. myNav helps companies manage the human, technology and business dimensions of cloud change. Green Cloud Advisor is one of the many modules within the myNav platform designed to address the complexities of cloud for digital transformation.

Big Little Book Award Announces Call For The Nomination For 2021

* Aashti Mudnani, founder of children’s bookstore, Lightroom in Bengaluru, and Thejaswi Shivanand, teacher at Center for Learning near Bengaluru, part of this year’s jury for the illustrator category

* Malayalam chosen as the author category language for the year. Entries open from today till July 9th, 2021

Big Little Book Award (BLBA), the first-of-its-kind award by the Parag initiative of Tata Trusts, is all set to open entries for its sixth edition this year. Instituted with an intent to celebrate and recognise notable work in children’s literature, BLBA chooses one language every year for the author category, while the illustrators’ evaluation and selection remains language-agnostic. Malayalam is the chosen language for 2021 and authors with significant contribution are eligible. Nominations are open from today and will continue until July 09, 2021.

Ms. Swaha Sahoo, Head of Parag Initiative, Tata Trusts says, “Recognising and strengthening children’s literature in regional languages is one of the aims of BLBA. With Malayalam as the author language of 2021, we hope to identify authors with a great body of work. Selected work of winners and shortlisted candidates will be translated into other Indian languages in the future, thus enabling children across India to read the best of Malayali children’s literature.”

Paul Zachariah, distinguished Fellow of the Kerala Sahitya Akademi and BLBA 2021 jury member, added, "In the BLBA award process, inviting for readers' nominations is an excellent idea. It makes the award process democratic, transparent and inclusive".

The Process - From nominations till winner announcement

Nomination: One can send in their entries in two ways –

Fill in the online form and submit directly

Download the form, fill and email to us at hello@biglittlebookaward.in

Self-nomination is not accepted. The award invites public nomination where anyone can nominate. Nomination forms are filled and submitted online only and a maximum of three authors and three illustrators can be nominated by each person.

Selection: After the nomination closes, a longlist is drawn in consultation with the jury members. Publishers are requested for copies of the books of authors and illustrators. Over a period of two or three months, the jury members independently shortlist authors and illustrators. The winners are then chosen by the jury after exhaustive deliberations.

Winners: After the evaluation process, winners will be announced in December by the Parag Initiative, Tata Trusts.  

This year’s jury for the authors’ category comprises of Greystroke, a veteran writer and illustrator of children’s books for over 25 years, Dr. M. M Basheer recipient of the Kerala Sahitya Parishath Award in 2017 and author of 50 Malayalam books, Paul Zacharia who has published over 50 works of fiction and non-fiction, Sherylene Rafeeque, ex-editorial team member of The English Express, a series of English textbooks for the lower and middle grades in India; and Classic Folktales from Around the World, a 12-volume special edition, and Suneetha Balakrishnan, author of two novellas, one poetry anthology, and five translations including the Malayalam translation of Jhumpa Lahiri’s “Interpreter of Maladies”. Jury for illustrators include, Aashti Mudnani, illustration lover and founder of Lightroom, a bookstore for children’s books in Bengaluru, Proiti Roy, illustrator and designer with a background in advertising, Rani Dharker, author and artist whose first novel ‘The Virgin Syndrome’ made it to the shortlist for the Commonwealth Prize, Sunandini Banerjee, Senior Editor and Senior Graphic Designer at Seagull Books, and Thejaswi Shivanand, teacher at Center for Learning near Bengaluru and a consultant for library programmes and a faculty at the Library Educators Course (English), run by Bookworm, Goa.

BLBA, since its inception, has awarded distinguished work across Hindi, Marathi, Bengali, Kannada and English. Prolific English children’s book writer Ms. Subhadra Sen Gupta, whom we unfortunately lost this year, and Mr. Rajiv Eipe, were the winners of Big Little Book Award, 2020. Erstwhile winners in the author category have included Madhuri Purandare (in Marathi in 2016), Nabaneeta Dev Sen (in Bengali in 2017), Nagesh Hegde (in Kannada in 2018), Prabhat (in Hindi in 2019) along with illustrators, Atanu Roy (2016), Proiti Roy (2017), Nina Sabnani (2018) and Priya Kuriyan (2019).

BLBA is Parag Initiative’s endeavour to shine the spotlight on authors and illustrators’ literary work that has helped simplify children’s navigation through a multicultural and multilingual environment. Striking a balance between the traditional and the contemporary, these authors and illustrators have given India books that address sensitive topics with the finesse of creative narration coupled with illustrations that are inclusive, humorous and defiant of gender and caste stereotypes. As a platform for young readers, parents, schools, publishers and other stakeholders to congregate and share their love for reading, BLBA also collaborates with literary festivals, children’s bookstores to advocate for literature in Indian languages.

For more information, head to  https://www.paragreads.in/blba-2021/

About Tata Trusts

Since inception in 1892, Tata Trusts, India’s oldest philanthropic organisation, has played a pioneering role in bringing about an enduring difference in the lives of the communities it serves. Guided by the principles and the vision of proactive philanthropy of the Founder, Jamsetji Tata, the Trusts’ purpose is to catalyse development in the areas of health, nutrition, education, water, sanitation and hygiene, livelihood, digital transformation, migration and urban habitat, social justice and inclusion, environment and energy, skill development, sports, and arts and culture. The Trusts’ programmes, achieved through direct implementation, partnerships and grant making, are marked by innovations, relevant to the country.

COAI Announces Its Leadership For The Year 2021-22 at The AGM

COAI, the apex industry association representing leading Telecom, Internet, Technology and Digital Services companies, concluded its Annual General Body Meeting for the Financial Year 2020-21, with the announcement of its leadership for the term 2021-22.

Mr. Ajai Puri, Chief Operating Officer (India and South Asia), Bharti Airtel Limited, will once again hold the position of Chairman while Mr. Pramod Kumar Mittal, President, Reliance Jio Infocomm Limited, will be the Vice Chairman of the Association.

Mr. Ajai Puri has been with Bharti Airtel since 2004, and has held several senior leadership positions including Director – Market Operations and Director and CEO – DTH. Prior to joining Bharti Airtel, Mr. Puri served as the Business Head - Foods at Cargill Foods India. He began his career with VST India Ltd, an associate company of British American Tobacco (UK).  

Mr. Pramod Kumar Mittal comes with a rich experience of 42 years in telecommunications.  Before joining India‘s largest telecom operator, Reliance Jio Infocomm Ltd. as President, Mr. Mittal served in the Department of Telecommunications, Government of India, for over 37 years. Since the year 2000, he served as Deputy Director General (DDG) and then as Senior DDG, working in the telecommunication policy formulation and implementation, licensing and regulatory   wings of the DoT. During his tenure, he was responsible for the liberalization of Basic services, opening of National Long-Distance Services and   International Long-Distance Services, introduction and implementation of Unified Access Service Licence and the Unified Licence regime.

Lt. Gen. Dr. SP Kochhar, Director General, COAI, expressed his appreciation for Mr. Ajai Puri and Mr. Pramod K Mittal's support and their leadership. The past year has been one of the most eventful and also the most challenging for the Indian telecom industry. The AGR ruling of the Honorable Supreme court added to the challenges posed by the pandemic, the nationwide lock-downs, and the multiple cyclones that battered India. Despite these challenges the industry has continued to serve the nation as an essential service.

COAI is optimistic about the future of the industry and the opportunities ahead, as 5G and allied technologies get closer to commercial deployment.

Mr. Ajai Puri, Chief Operating Officer, India and South Asia, Bharti Airtel Limited and Chairman, COAI, commented, “The digital communications industry has once again risen to serve India and has kept the nation connected during this unprecedented phase. On behalf of the industry, I would like to reiterate our commitment to support the government’s efforts to connect and digitise the country at large as we emerge from the impact of the COVID-19 pandemic. We are thankful to the DoT, Central and State Governments as well as the Telecom Regulator for supporting and encouraging the industry to achieve the role envisioned for it.”

Mr. Pramod Kumar Mittal, President, Reliance Jio Infocomm and Vice Chairman, COAI, said, “It’s a pleasure for me to once again take the responsibility as Vice Chairman of COAI and continue to work with the industry to bring about the next level of reforms in order to uplift and strengthen the sector while initiating measures for the benefit of end consumers.”

Lt. Gen. Dr. SP Kochhar, Director General, COAI, said “We would like to thank our leadership for their guidance and support during this challenging time and further express confidence in their ability to steer the Association and the sector towards long term health and stability. We are pleased to share that the digital communications industry, with the support of the government has emerged as the economic and social backbone of the Nation, keeping the citizens connected and enabling the economy to function during the crisis period of COVID-19 and cyclones. As the industry continues to play its critical role, the future has a lot in store for us with the ecosystem gearing up for 5G. We are committed to play an even greater role in achieving the Digital India vision.

About COAI:

COAI, was constituted in 1995 as a registered, non-governmental society. COAI’s vision is to establish India as the global leader of mobile communications infrastructure, products and services and achieving a national tele-density of 100 percent, including broadband. The association is also dedicated to the advancement of modern communication and towards delivering the benefits of innovative and affordable mobile communication services to the people of India.

10,000 Hairstylists, Beauticians And Salon Staff Across India To Get COVID-19 Vaccination By Godrej Professional

Godrej Professional, a professional brand with products across hair colour, care, styling and keratin from Godrej Consumer Products Limited (GCPL), announced Suraksha Salon 2.0, an industry-first initiative focussing on the health, wellness and protection of salon community. In its first edition introduced in 2020, Suraksha Salon focussed on helping salon community with necessary hygiene solutions, education on safety and hygiene for salon infrastructure and services, and back-to-business support.

Through Suraksha Salon 2.0, Godrej Professional will be providing priority vaccination to 10,000 hairstylists, beauticians and salon staff across India. They need to register on www.cowin.gov.in and follow the Godrej Professional Instagram handle to get updates about the drive in their respective cities. The Instagram handle shares city specific links for the drives, to sign up. Post sharing details, the team at Godrej Professional will get in touch in person to verify and share the vaccination slots. Suraksha Salon 2.0 will provide all the necessary guidance, resources and updates to salon owners to ensure safety and well-being of their staff and customers. This free of cost vaccination drive will be conducted by Godrej Professional across cities like Mumbai, Pune, Bangalore, Hyderabad, Delhi, Kolkata, Guwahati, Vadodara, Chandigarh, and Ludhiana. This initiative will be further expanded to more cities.

Speaking about the initiative, Sunil Kataria CEO – India and SAARC, Godrej Consumer Products Limited (GCPL), said, “Godrej Professional is committed to empower and uplift the Indian salon industry. After a strong outreach of Suraksha Salon last year, the second edition encourages the salon community to get vaccinated and provide them the necessary mental support. COVID-19 has already heavily impacted the salon industry leading to a complete halt of operations for over five months during the first wave of the pandemic.  The second ongoing wave made it more difficult for salons as this also led to complete shutdown. Hairstylists, beauticians and salon staff work in close proximity with their clients and it becomes critical for this workforce to be vaccinated at the earliest. Vaccination will not only make sure they are safe but are also empowered to return to their work as soon as salons are opening up.”

Appreciating the initiative, Vikram Bhatt, Founder, Enrich Salon, said, “Firstly, we would like to express our heartfelt gratitude for Godrej Professional to come up with such a great initiative for the hair & beauty industry - It will go a long way. Registration was done flawlessly and slots were allocated with personal messages to individuals. On the day of vaccination everything was well organised. Right from the senior members in the team to the one volunteering at the venue, all were hands-on and helping every possible way. Would like to make a special mention to the backend team who were proactive and ensuring we utilize all the slots effectively.”

“Godrej Professional Suraksha Salon Program is a great initiative supporting the salon industry during these testing times. Along with other activities, priority vaccination is a remarkable step taken as part of the program. This is very important as salons are opening up again and the salon professionals working in them will need protection against the virus. This also ensures customers who visit the salon are safe as well”, added, S Arvind kumar, VP - Operations (AP/ Orissa and Telangana, Naturals Salon & Spa.

Godrej Professional has also partnered with Fortis Hospitals Mumbai for a dedicated helpline – 6366528566, which will provide free guidance for all coronavirus related queries. Additionally, live sessions will be conducted by Dr Manjeet Singh Arora, Consultant-General Medicine & Community Health Expert, Fortis Hospital, Mulund; Dr Rajesh Parikh, neuropsychiatrist and the author of the first book on vaccine ‘The Vaccine Book‘; & Director of Medical Research, Jaslok Hospital on myth busting, guide to vaccination and other COVID-19 related issues to spread awareness and curb misinformation.

Godrej Professional also tied up with Mindhouse-who are building the World's Largest Wellness Platform, to conduct mental wellness programme for the salon professionals.

The first edition of Suraksha Salon saw Godrej Professional supporting 10,000+ salons, donating 15,000 litres of sanitizers and 10,000 re-usable masks to stylists. In addition, Godrej Professional supported salons with disposable kits as well. ‘Suraksha Guidelines’, a comprehensive module on safety and hygiene, were curated by health experts for the safety of the salon community. The guidelines covered all aspects including salon sanitization, employee safety, client safety, hair services, and skin and make-up services. The whitepaper is available in English, Hindi and 7 regional languages such Marathi, Gujarati, Punjabi, Tamil, Telugu, Kannada and Bengali for salon owners and stylists across all parts of the country to easily understand.

A Lot Has Changed In Marketing By Biswajit Das, Co-Founder Of Brandintelle

The spokesperson Mr. Biswajit Das, Co-Founder, Brandintelle

 2015

It was during an ideation session in May 2015 that we realised that the sheer range of options for marketing has multiplied geometrically - addressing different consumer behaviour across various target groups & markets. 

And with digitisation on the rise, the consumers’ awareness of their choices had gone up exponentially. 

All this had led to greater competition. Which had made brands become more serious about their marketing investments - to stay ahead of the competition. 

It was clear that like the rest of the world, marketing has become infinitely more complex.

No one can deny that saying ahead of the competition has certainly become more complex!

Unified Processes for Marketing

Despite being a significant investment of the corporate world, marketing never got its unified processes automated unlike the other critical functions. 

Most organisations even then, had well-defined finance processes enforced through a Finance module. Production & distribution platforms were equally structured, with activities being monitored through dedicated software modules. But when it came to Marketing, there was no cohesive, unified process for all Marketing activities across the enterprise. 

Assuming that Marketing & Promotions consumed an average of 10% of the topline of any business, this was nothing short of astounding!

Already, Marketing involves too many diverse activities from digital to multiple media, to activation, events, influencers & ambassadors, promotion schemes … along with tracking, monitoring, auditing & market research. 

Further, all these activities were spread across the various stakeholders at the brand owner’s end - from Corporate Communications to Central Marketing, Marketing Planning  to Brand Marketing to Product Management to Regional Marketing, Dealers/Franchisees to Sales to Procurement, Finance,  Distribution, etc.

And to add to the complications, over 90% of marketing activities were outsourced to multiple vendors, in piecemeal. (A little over a decade ago, practically every Marketing activity was routed through a single, trusted advertising agency!)

A Case for Central Marketing Platform

How do you orchestrate all the numerous marketing activities across the enterprise without synchronised process automation was impossible! That’s why marketing activities seemed opaque to other departments & marketing investments were looked at as “not well accounted for.”

In reality, the CMO designate did not have a real time view of marketing investments & activities across the enterprise - simply because the sheer width of activities & spread of markets, semi-manual processes & people dependencies made marketing data almost invisible to the enterprise. 

What’s needed is unified & integrated process automation for all aspects of marketing operations - media, digital, BTL - with dedicated processes for central & regional workflows as well as incentive-based marketing. 

Howsoever useful that may be, if that were the limited objective of a Central Marketing Platform, then it would rightfully not justify too much attention.

Financial Control, Improve Efficiency & Track Effectiveness

The real objective of a Central Marketing Platform must be threefold:

Better financial Controls

Higher Efficiency & 

Track Effectiveness

Unified, integrated marketing processes across the enterprise ensures tight financial control by way of 

Adherence to budgets

Selective data visibility 

As far as efficiency of marketing teams goes, we may note that marketing teams are traditionally miniscule in size compared to the marketing investments that they manage.  This make the need to outsource most activities very clear.  

Now, outsourcing & virtual collaboration went hand in hand - even before the pandemic. So, the workflow automation must be based on virtual collaboration, which is integrated with the transactions processing. 

Coming to tracking marketing effectiveness, this need was always clear. But this is where the overall process faltered.  

Here are 3 ways in which a Central Marketing Platform  can help achieve this:

It can be extended to a marketing data lake  which could be the repository for all sales, marketing & competition data. 

It could ensure data visible via dashboards for insights.  

Further, the ready data could be used for frequent analytics exercises which could be converted into deep insights via custom dashboards.

Finally, another way of looking at a Central Marketing Platform is an enabler which helps Marketing to transition from a jerky, stepwise process of Planning - Operations & Insights to a continuous, seamless, process.

Tata Motors Urges The Indian Youth To Be ‘Atmanirbhar’ With Its New Ace Gold TVC

 

* The campaign focusses on the growth of the youth of the country and promotes self-reliance and hard work

Tata Motors, India’s largest commercial vehicle manufacturer, launched its latest Ace Gold TVC paying tribute to India’s business owners and showcasing the opportunities for the youth of India in the last-mile delivery segment. The campaign embodies Ace’s spirit of self-employment and entrepreneurship with an inspiring message of taking charge of one’s future. The campaign features Bollywood actor and Tata Motors’ commercial vehicle segment brand ambassador, Akshay Kumar and banks on ‘Aatmanirbharta’ sentiment.

Building on the brand proposition of “Kamyabi, Kal, Aaj Aur Kal”, the film is set against the backdrop of a difficult economic situation and growing unemployment among the youth further encouraging the youngsters of India to work hard and look for opportunities as entrepreneurs. Establishing Ace Gold as the first step in the journey to success, the film features young and prosperous logistics business owner, Vijay, who traces his success back to his first Ace Gold. He passes on a stirring message to the new generation, who are underqualified in a highly competitive corporate environment and feel left behind. The film ends with Vijay attributing his accomplishments to Tata Ace Gold, a reliable partner in his journey.

Conceptualised and developed by Rediffusion, the campaign was rolled out today across multiple channels as various digital platforms. It’s an extension of the brand’s philosophy, focused on showcasing the youth of India as change-makers and architects India – economically and socially.

Tata Ace has earned the reputation of an iconic vehicle since its launch in 2005, where it pioneered the small commercial vehicle (SCV) category in the country. The company recognised their SCV customers’ aspirations to become their own bosses and engineered Ace Gold to become the ‘Entrepreneurship Vehicle. Since its inception, Tata Ace has been the trusted partner of more than 23 lakh entrepreneurs and is the single largest commercial vehicle brand in the country.

Speaking on the launch, Mr. Rajesh Kaul, Vice President, Sales & Marketing, Commercial Vehicle Business Unit, Tata Motors, said, “Tata Motors has always played an active role in supporting its customers’ business growth and their aspirations. The Ace product line has always embodied the spirit of entrepreneurship and atmanirbharta, having created over 23 lakh entrepreneurs across the years. With Ace Gold, India’s future entrepreneurs are given an affordable means to begin their self-employment journey and help create a successful livelihood for themselves. The campaign intends to and encourages financial independence in the country’s youth by showing continuity and triumph over arduous days. We hope our campaign becomes the catalyst for many budding entrepreneurs, inspiring them to overcome difficulties and drive towards success”.

Tata Ace comes with the petrol, diesel, and CNG variants with the advanced BS6 technology, which continues to offer a superior value proposition to customers. Tata Ace Gold is engineered with the ’Power of 6’ philosophy, that promises superior profitability, vehicle performance, driving comfort, convenience, and connectivity, along with safety – all with a lower total cost of ownership (TCO) making it the obvious choice for consumers. Additionally, being a Tata Motors vehicle the company’s various vehicle care programs, fleet management solutions, annual maintenance packages, and resale for commercial vehicles under the Sampoorna Seva 2.0 initiative are extended to Ace Gold. Furthermore, the company also offers Tata Alert offering 24×7 roadside assistance for all vehicles under warranty, Tata Kavach ensures that all accidental vehicles insured under Tata Motors Insurance are repaired within 15 days, and a service turnaround time guarantee under Tata Zippy to ensure maximum uptime.

Link to the Ace Gold TVC - https://www.youtube.com/watch?v=hYytadoBPwo

About Tata Motors

Tata Motors Limited (NYSE: TTM; BSE: 500570 and 570001; NSE: TATAMOTORS and TATAMTRDVR), a USD 35 billion organization, is a leading global automobile manufacturer of cars, utility vehicles, pick-ups, trucks and buses. Part of the USD 113 billion Tata group, Tata Motors is India’s largest and the only OEM offering extensive range of integrated, smart and e-mobility solutions. It has operations in India, the UK, South Korea, Thailand, South Africa, and Indonesia through a strong global network of 103 subsidiaries, 10 associate companies, 3 joint ventures and 2 joint operations as on March 31, 2020.

With a focus on engineering and tech enabled automotive solutions catering to the future of mobility, Tata Motors is India’s market leader in commercial vehicles and amongst the top four in the passenger vehicles market. With ‘Connecting Aspirations’ at the core of its brand promise, the company’s innovation efforts are focused to develop pioneering technologies that are sustainable as well as suited to evolving aspirations of the market and the customers. Tata Motors strives to bring new products that fire the imagination of GenNext customers, fueled by state of the art design and R&D centers located in India, UK, US, Italy and South Korea. Internationally, Tata commercial and passenger vehicles are marketed in countries, spread across Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS, and Russia.