Monday, May 31, 2021

Network Advertising is proud to roll-out a film celebrating the 100-year-old journey of Margo Soaps


Margo, one of the oldest neem beauty soaps, from Jyothy Labs, is celebrating 100 years of its existence. It’s authenticity and heritage value is what resonates with not just its older loyal customer-base, but also with today’s youth, where the new normal is all about seeking goodness from Mother Nature’s abode. 

A campaign that the agency had been planning in anticipation of the 100 years, released a film that is an ode to the 100-year beautiful journey of Margo - as the bar of soap was passed down from generation to generation, capturing detailed nuances of each era. Right from the black n white 20s, through 1947 as an independent India, to the polka dots and the puff sleeves of the 1970s, all the way to today’s 2021.

The campaign does justice to the idea through various media starting from the film, to print and an entire digital campaign as well.

Watch the film here - https://www.youtube.com/watch?v=ec7JqC2bvbc

Vinod Nair, MD, Network Advertising, said, “The fact that Margo completed 100 years of its existence is a milestone and we wanted to capture that journey in the TVC. The last century has seen a lot of changes in the way women take care of themselves, how they express their beauty etc. But the one constant companion in their skincare regime has been the Margo soap. Not many soaps can claim to have this kind of consumer loyalty.”

M R Jyothy, MD, Jyothy Labs said “Today’s youth are actively seeking beauty solutions made of organic ingredients. Margo Original Neem is a 100-year-old Neem soap known for its authenticity and high content of Neem. It has remained the preferred choice of millions across India for providing clear and beautiful skin. With Margo completing 100 years in 2021, we wanted to celebrate the legacy through a 360-degree campaign. Network presented a beautiful idea to showcase how Margo has been a part of the beauty regime for the last 100 years. We believe the campaign will further strengthen the brand trust and help engage with the youth.”

About Network Advertising

Network is a full-service independent agency that provides Brand & Design Consultancy and integrated creative, media & digital solutions. Its 25+ years existence is defined by its ability to think fearlessly and help impact the client’s business. Network has been the communications partner helping create many brands in sunrise industries from a host of sectors including FMCG, BFSI, e-commerce, Consumer Durables, Retail, Real Estate, Logistics, Pharma, among others.

Saturday, May 29, 2021

Bisleri Strengthens Employee Welfare Practices To Safeguard Against COVID-19


* Employees to undergo ozone therapy as a preventive measure against COVID-19

* All employees and their families covered for Rs. 3 lakhs under Covid insurance

Bisleri, industry leader and India's most trusted mineral water brand, has initiated a series of activities to ensure its employees, and their families, are protected during the second wave of COVID-19 that has hit the country. The company has provided Ozone Therapy treatments and COVID insurance of Rs.3 lakhs, to their employees.

The company has announced two policies – Covid Insurance policy and Covid death Insurance policy. All employees along their family members (spouse and children) can cover medical expenses up to Rs. 3 lakhs each and this is included under the Covid Insurance policy. The same policy would be applicable for the employee who are on contractual role with the organisation.

Under the Covid Death Insurance policy, the family members of the Bisleri pay-roll employees would receive three years' salary or Rs 35 lakhs, whichever is less, in case of death due to covid-19. The organisation has extended this policy for its contractual employees too. During the first wave of Covid-19, to ensure business continuity and for safety of employees at the manufacturing plants, the company had collaborated with a few properties in the vicinity to arrange for staff accommodation. These places are regularly sanitised following highest standards of safety.

Since mineral water comes categorised as essential goods and services that are permitted to operate during the lockdown, the company’s management wanted to go the extra mile to ensure employee safety and well-being. The first step towards the welfare of the employees was by boosting immunity through Ozone Therapy where 320 employees were given Ozone shots. Ozone therapy is an adjuvant therapy which helps in improving immunity and enhancing disease fighting capacity of the body. It acts as an incredible rejuvenator, normalizer, detoxifier, regenerator, immune enhancer and physical and mental energizer. These employees were followed up for 6 months and it was observed that out of these 320, only 2% contracted infection which was mild and asymptomatic. This therapy shows 98% of efficacy.

Through this initiative, the company wanted to offer its employees preventive healthcare to fight COVID-19.

As a people-first organisation, Bisleri also believes in standing in solidarity with its team members. The 'No questions asked' leave policy, in the event of an employee or their family members testing COVID positive, is a step towards providing them with a mental and moral support to the employees. This leave policy is also applicable if the building is sealed due to Covid cases. Bisleri has also identified mental health as one of the key priorities of its employee well-being programme and has appointed a Life Mentors, who employees can seek help from. To ensure the safety of the employees, the organisation is encouraging work from home and rotation based shifts to limit physical contact with one another. This enhances and balances the work productivity and support well-being of the employees.  In addition to this, the company also regularly conducts seminars on wellness and mental health. To deal with urgent medical queries, a 24x7 consultation has been set up with the company’s in-house Dr. Mili Shah. In addition, an internal portal has been created for employee’s easy access of information on the various COVID protocols.

To ensure safety and security until the last mile, delivery personnel at Bisleri have also been equipped with gloves, shields, masks, and PPE kits. Bisleri has also installed ozone tunnels at their facilities and offices to disinfect the employees and visitors to safeguard the workplaces against the life-threatening virus.

Speaking about the initiatives, Parag Bengali, Director - Enablement, Bisleri International Pvt. Ltd. said, "For Bisleri, our employees always come first. As the entire country is still battling with COVID-19, it became very important for us to ensure our employees' physical and mental well-being. All our initiatives were put in place to help our people get through this difficult situation together and show that Bisleri cares for them. We wanted to send out the message that we are in this together and that their company stands with them, especially in these tough times."

About Bisleri: With a legacy of over 51 years, Bisleri is one of the most trusted brands in India. Our relentless commitment to quality stands true to our promise of providing safe, pure & healthy mineral water to consumers. Bisleri follows a stringent method of a 10 step purification process and 114 quality tests to ensure purity in every sip. A symbol of goodness, trust, and purity, Bisleri has been a household name for decades. To cater to our Indian audiences' palate, we also have a range of Fizzy Fruit Drinks in three variants – Spyci, Fonzo, and Limonita- made with a natural fruit base. The Fizzy Fruit Drinks range offer bold flavours and a bubbly experience.  Bisleri has also forayed into a personal hygiene range with the Bisleri Hand Purifiers that offers a range of purifying gels and sprays with an additional touch of personal care. These products are available in three variants and sizes. 

Acer Launches New Predator Triton And Helios Series Gaming Notebooks


* Predator gaming notebooks now include the new 11th Gen Intel® Core™ H-series processors and NVIDIA® GeForce RTX™ 30 Series Laptop GPUs for powerful yet ultraportable gaming 

* The new Predator Triton 500 SE pushes performance-per-pound limits, packing as much power as possible and up to a 240 Hz display into a 19.9 mm thin chassis — plus a clean, understated new design and up to 12 hours of battery life 

* The Predator Helios 500 comes with either a FHD 360 Hz display with a 3 ms response time or a 4K 120 Hz Mini LED display that supports full-array local dimming and is comparable to VESA DisplayHDR™ 1,000 

* Peripherals such as the Predator Connect X5 5G CPE router, Predator Connect D5 5G Dongle and Predator Cestus 335 gaming mouse further enhance the gameplay experience 

Acer today announced several additions to its gaming portfolio with Predator notebooks, a mouse and a new 5G CPE router. The all-new Predator Triton 500 SE and the Predator Helios 500 notebooks have been updated to include up to the new 11th Gen Intel® Core™ i9 processors and NVIDIA® GeForce RTX™ 30 Series Laptop GPUs, plus a hoard of premium features like Acer’s 5th Generation AeroBlade™ 3D Fan Technology for better cooling, DTS:X™ Ultra audio, Intel® Killer™ E3100 Ethernet Controller, Intel® Killer™ Wi-Fi 6 AX1650, and the PredatorSense device management software. 

Predator Triton 500 SE Gaming Notebook 

The Predator Triton 500 SE (PT516-51s) is a “special edition” notebook designed for gamers who want a machine capable of getting through both the latest AAA games and the work day. Powered by up to an 11th Gen Intel® Core™ i9 Processor, NVIDIA GeForce RTX 3080 Laptop GPU and up to 64 GB of 3200 MHz DDR4 memory, the notebook offers more than enough gaming power—but at just 19.9 mm (0.78 in) thin with up to 12 hours of battery life[[1]] and NVIDIA Advanced Optimus technology, gamers can easily slip it into a backpack or squeeze in a bit of work between matches. The notebook’s sleek, clean appearance means that it could even double as a work laptop for professionals that enjoy gaming, and with up to 4 TB of high speed PCIe Gen4 storage, it has plenty of space for games, footage and the odd spreadsheet or two.  

“With Acer’s innovation powered by the 11th Gen Intel® Core™ H-series processors, they push the limits on laptop performance for amazing gaming experiences. Supporting frequencies up to 5 GHz, new PCIe Gen 4 for the fastest graphics and storage access, and incredibly fast connectivity based on the latest Wi-Fi 6 and Thunderbolt 4 technologies, Acer has created a stunning platform for gamers,” said Kim Algstam, GM & Director, Enthusiast Laptop Innovation Team, Intel. 

Whether playing games or watching films, players will appreciate the Predator Triton 500 SE’s 16-inch 16:10 display with an 87% screen-to-body ratio and three panel options, including a 165 Hz WQXGA LCD display; a 165 Hz WQXGA Mini LED panel with 1250 peak nits and 100% coverage of the sRGB color gamut; or a 240 Hz WQXGA IPS[[2]] PolarBlack panel with a 3 ms response timeand 100% coverage of the DCI-P3 color gamut for an even smoother gameplay experience. Just under the notebook’s all-metal[[3]] chassis, a suite of thermal management technology ensures that everything runs cool. The Triton 500 SE employs Acer’s Vortex Flow cooling design, featuring a triple fan cooling system, including a 5th Generation custom-engineered AeroBlade™ 3D Fan, five dedicated heat pipes for the CPU and GPU, plus strategically placed intake and exhaust vents that continually draw in cold air and expel hot air. 

An Intel® Killer™ E3100 Ethernet Controller, Intel® Killer™ Wi-Fi 6 AX1650, and Killer™ Intelligence Center provide gamers with the low latency and reliable connection necessary to clear out the online competition, while PredatorSense™ allows gamers to monitor their system, overclock the computer’s GPU and adjust fan speed with different modes such as quiet, extreme or turbo. As a final touch, the notebook’s full range of USB 3.2 Gen 2 ports, including dual Thunderbolt™ 4 Type-C ports which support DisplayPort and a SD 7.0 card reader, provides players with plenty of room for all their peripherals. 

Predator Helios 500 Gaming Notebook 

The Predator Helios 500 (PH517-52) boasts up to an overclockable 11th Gen Intel® Core™ i9 processor, NVIDIA GeForce RTX 3080 Laptop GPU and 64 GB of DDR4 3200 MHz memory, giving players more than enough power to take on all of the latest titles, while a pair of PCIe NVMe SSDs in RAID 0 and one SATA HDD means that the notebook has plenty of space for the next generation of games, too. Furthermore, a choice of displays lets players get the most out of this hardware. Depending on their preferences, users can equip the 17.3-inch Helios 500 with a 4K Mini LED 120 Hz display powered by AUO AmLED technology that supports full-array local dimming and is comparable to VESA Display HDR™ 1000, allowing for top-of-the-line color saturation and contrast, or AUO’s superfast FHD 360 Hz display rocking a 3 ms response time for the smoothest image possible. 

All of this power is supported by a suite of premium cooling technology, including Acer PowerGem™[[4]], a custom-engineered technology made from a metal-alloy polymer that sits on top of the CPU and serves to distribute the heat it generates throughout the device. Acer's Vortex Flow technology leverages two fans, including a 5th Gen AeroBlade™ 3D Fan, to redirect airflow to critical components and boost performance during heavy gaming sessions. Users can use PredatorSense to enable Predator Pulsar lighting and customize light bars[[5]] to personalize their keyboard via per-key RGB backlighting. Additionally, the WASD keys can be enhanced with Acer’s Racing keys or MagForce keys, which feature MagTek mechanical switches to make keypresses function like a controller’s joystick, giving players precise control over their avatar’s movement.  

To give players even further control, the Helios 500 includes multiple ports: one HDMI 2.1, one mini-DP 1.4, two USB Type-C Thunderbolt™ 4, three USB 3.2 Gen2 ports that support offline charging, and one RJ45 port. An Intel® Killer™ E3100 Ethernet Controller, Intel® Killer™ Wi-Fi 6 AX1650 and Killer™ Intelligence Center provide gamers with better connectivity and lower latency, while features like DTS:X Ultra audio and 3D simulated surround sound allow for an even more immersive experience. Additionally, optional Intel® Killer™ DoubleShot™ Pro 5G combines the power of 5G[[6]],[[7]] with Intel® Killer™ Ethernet and Wi-Fi products for blazing fast gaming experiences no matter how users stay connected. Intel® Killer™ DoubleShot™ Pro 5G can smartly route[[8]] important gaming traffic to the fastest network connection available for fun, seamless gameplay. 

Predator Connect X5 5G CPE Router 

The Predator Connect X5 5G CPE is the first Intel Killer-compatible 5G CPE in the world, capable of providing 5G connectivity at up to an impressive 4.7 Gbps[[9]]. Designed with the needs of gamers in mind, a dedicated onboard GAME Port allows for the fastest uncompromised throughput. Furthermore, users can connect up to 256 devices via the X5’s Wi-Fi 6 capabilities to game, stream and share content without any slowdowns.  

Intel® Killer™ Intelligence Center empowers gamers with the ability to fine tune their data downlink and uplink speeds based on their priority preferences, assigning some applications higher network precedence than others. The Intel® Killer™ Prioritization engine can also automatically detect and adjust optimal prioritization settings for many games, apps, and websites to deliver a better online experience. The Predator Connection Manager further allows users to monitor and adjust their 5G data usage to suit their gaming and media consumption needs. Integrated Trend Micro Home Network Security provides enhanced cybersecurity for networked devices by examining and managing network traffic, helping to protect users’ privacy and data. 

Powered by a quad-core 2 GHz ARM Cortex processor with 1 GB DDR4 and 1 GB Flash memory, the Predator Connect X5 5G CPE is equipped with a dedicated GAME LAN port, one standard LAN port, one WAN port, USB, a SIM card port, a set of Main and Div TS-9 Antenna ports, and WPS for added security. An onboard USB port provides an extra level of flexibility, allowing users to store, transfer, and share documents within the local network by attaching external storage drives. 

Predator Connect D5 5G Dongle 

Designed for mobile PC gamers, the Predator Connect D5 5G Dongle is an accessory that unleashes the potential of a computer’s built-in Intel® Killer™ Network Solution via a USB 3.1 Type-C port. On top of providing blazing fast 5G speeds[5] and enabling a computer to be used as a 5G Wi-Fi hotspot, the dongle prioritizes bandwidth allocation and reduces latency in order to improve a user’s overall gaming experience. Onboard active cooling ensures the device maintains optimal levels of performance. More technically inclined users can utilize the Predator Connection Manager to monitor network connections and modify throughput to suit their needs, and the dongle can be used with Intel® Killer™ DoubleShot™ Pro 5G for dual connectivity. 

Predator Cestus Gaming Mouse 335  

The Predator Cestus 335 is an ergonomic gaming mouse with a PixArt 3370 sensor and 2,000 Hz polling rate, allowing every movement, shot or heal to be placed with pinpoint precision. It features five color-coded DPI levels, capping out at 19,000 DPI, allowing players to easily set and cycle between sensitivity thresholds. For navigating content outside of games, a hyper-fast scroll button allows users to browse the web and scroll through forums at super speeds.  

The mouse has 10 programmable buttons in total, letting gamers quickly eliminate opponents without having to rely on keyboard hotkeys. These buttons can be configured into five profiles, quickly adjustable by accessing the QuarterMaster application, making it possible to store different layouts for different game genres.  

Pricing and Availability 

The Predator Triton 500 SE (PT516-51s) will be available in North America in June starting at USD 1,749.99; in EMEA in July starting at EUR 1,999; and in China in June, starting at RMB 14,999. 

The Predator Helios 500 (PH517-52) will be available in North America in August starting at USD 2,499.99; in EMEA in June starting at EUR 2,499; and in China in August, starting at RMB 39,999. 

Exact specifications, prices, and availability will vary by region. To learn more about availability, product specifications and prices in specific markets, please contact your nearest Acer office via www.acer.com. 

Paytm Payments Bank To Now Issue Visa Physical Debit Cards; Target 1 Million New Cards In FY ‘22



India’s homegrown Paytm Payments Bank Ltd (PPBL) has announced that after witnessing the popularity of Visa virtual debit cards among its customers, it will also start issuing physical debit cards by Visa. The bank has already issued over 4.5 million virtual cards and is now targeting to issue over 1 million physical debit cards by end of FY ’21.  PPBL is already one of the largest issuer of RuPay Debit Cards and has a debit cardholder in every district of the country.

PPBL has enhanced the debit card experience with this offering by making the entire process digital. Through the Paytm Payments Bank section on the Paytm app, customers can not only apply for the physical card but can also set the pin of the card once they receive it. All possible card management controls are neatly built into the customers' journey. This card not only lets its customers enjoy an amazing bouquet of Visa offers, but also comes with features such as international payments and ‘tap-and-pay' transactions. Customers can therefore use this card across the globe. 

Satish Kumar Gupta, CEO & Managing Director, Paytm Payments Bank Ltd said, “We are proud to bring out an all-new physical card with our long-standing partner Visa. This is yet another step taken by us to democratize the digital financial ecosystem in the country. Physical cards will help more people have another payment method to rely on whenever they are out buying services or shopping. This partnership will allow millions of our customers to avail the benefits of Visa debit cards along with the power to make international transactions.”

Commenting on the launch, TR Ramachandran, Group Country Manager, India & South Asia for Visa said, “Visa is delighted to extend our long-standing strategic partnership with Paytm to launch physical debit cards. Globally, Debit cards offer customers a simple, convenient, ubiquitous way to pay as we move towards a less-cash economy. These physical debit cards will allow customers to use over 5 million Visa acceptance points as also allow them to tap and pay for contactless transactions. We look forward to working closely with Paytm to accelerate the movement towards a less-cash digital economy.”

With this launch, PPBL continues to launch new features & services to enhance the banking experience of millions of its customers. Recently, PPBL had enabled banking services through Aadhar authentication by integrating the Aadhaar enabled Payment System (AePS). PPBL has also launched the Direct Benefits Transfer (DBT) facility where it enabled customers to receive the benefits of over 400 government subsidies directly into their PPBL Savings Account. These innovative & customer-centric services have made it the the top enabler of digital payments in the country as it registered over 975 million digital transactions in the month of March 2021. This achievement has been led by the growth in transactions on Paytm Wallet, Paytm FASTag, Paytm UPI, and internet banking over the last several quarters. It has also achieved an all-time high monthly target by opening over 1 million new savings & current accounts that have helped in propelling the total number of bank accounts to 64 million. 

Acer Announces The Swift X, Featuring NVIDIA GeForce RTX 30 Series Laptop GPUs Powered By AMD Ryzen 5000 Series Mobile Processors


The new Swift X leverages the latest AMD Ryzen™ 5000 Series Mobile Processors and an NVIDIA® GeForce  RTX™ 3050 Ti Laptop GPU to offer mobile creative professionals powerful performance on the go, plus up to 17 hours of battery life[[1]] 

Aimed at creative professionals, content editors and streamers, the notebook comes equipped with a 14-inch FHD IPS[[2]] display that covers 100% of the sRGB[[3]] color gamut 

The notebook’s premium all-metal chassis comes in a variety of colors, just 1.39 kg[3] (3.06 lbs) light and 17.9 mm[3] (0.7 in) thin 

Acer today introduced the Swift X, the newest member of its popular Swift line of notebooks. Designed to take ultra-portable PC design to the next level, this ultrathin-and-light laptop boasts an AMD Ryzen™ 5000 Series Mobile Processor[3] with “Zen 3” architecture[3] and the latest NVIDIA® GeForce RTX™ 3050 Ti Laptop GPUs[3].  

“Acer’s new notebook models are designed to offer consumers the widest possible choice of high-performance, ultraportable computing devices,” said James Lin, General Manager, Notebooks, IT Products Business, Acer Inc. “Professionals need a clean-looking notebook that is compact enough to take with them throughout the day, but it also has to be powerful enough to run multiple resource-intensive programs at once. With every device we make, we’re always pursuing that balance.” 

“Powered by the highly-efficient and extremely powerful AMD ‘Zen 3’ core architecture, the Acer Swift X delivers impressive battery life in a high-performance and ultraportable design,” said Saeid Moshkelani, Senior Vice President and General Manager, Client Business Unit, AMD. “We are proud to collaborate with key partners like Acer to deliver premium, no-compromise solutions for content creators, streamers and creative professionals.” 

Thin, Light and Powerful  

The new Acer Swift X (SFX14-41G?) notebook represents a new segment within the Swift portfolio, the first of its series to come powered with discrete graphics, all at an impressive 1.39 kg (3.06 lbs)[3]. Its NVIDIA GeForce RTX 3050 Ti Laptop GPU, based on NVIDIA’s Ampere architecture, combined with up to an AMD Ryzen™ 7 5800U Mobile Processor and 16 GB of RAM offers creative professionals such as video editors or photographers plenty of power. True to the Swift family, all this hardware has been fitted into a metal chassis just 17.9 mm (0.7 in)[3] thin.  

The productivity capabilities of the Acer Swift X are further enhanced by up to 2 TB of SSD storage, allowing all of a user’s work to be taken with them, and a fast-charging 59W battery that offers up to 17 hours[1] of use.  

Vibrant Color Representation 

The Swift X features a 14-inch FHD IPS[2] display with an 85.7% screen-to-body ratio, 300 nits[3] brightness and 100% sRGB[3]—enough for editing 4K video or getting photographs just right. A plentiful array of ports including full-function USB Type-C ensure ultra-fast data transfer, video streaming and battery charging, facilitating this process, while Wi-Fi 6 means faster overall connectivity.  

The notebook also includes a fingerprint sensor for more secure sign ins through Windows Hello, AI-enhanced noise suppression for smoother video calls, and Acer BlueLightShield technology to help lessen eye strain during long editing sessions. 

Cool, Quiet Editing 

Built with heavier work sessions in mind, the new Swift X leverages a fan with fifty-nine 0.3 mm blades and a pair of D6 copper heat pipes to optimize its thermal efficiency. A number of other innovations also improve the notebook’s cooling efficiency: an air inlet keyboard design expels around 8-10% more heat than a standard keyboard, and a stereo ring with an inclined plane sitting along the top of the fan delivers up to a 5-10% improvement in airflow.  

Price and Availability 

The Acer Swift X (SFX14-41G?) will be available in North America in June starting at USD 899.99; in EMEA in Summer 2021 starting at 899 EUR; and in China in Q3’21, starting at RMB 6,499. 

Exact specifications, prices, and availability will vary by region. To learn more about availability, product specifications and prices in specific markets, please contact your nearest Acer office via www.acer.com. 

Acer Updates Its ConceptD Creator Notebooks With 11th Gen Intel Core H-series Processors And 16-inch Displays


* The new ConceptD 5 models now include a 16-inch display with a 16:10 aspect ratio. 

The new ConceptD notebooks are refreshed to offer 11th Gen Intel® Core™ H-series processors and a variety of graphics options, including the powerful, new NVIDIA® RTX™ A5000 Laptop GPU 

All new ConceptD 5 models now include a 16-inch 3K (3072 x 1920) PANTONE®- Validated display with a taller 16:10 aspect ratio that provides additional vertical screen space 

The ConceptD 7 Ezel features a brilliant 15.6-inch 4K PANTONE-Validated touchscreen display that covers 100% of the Adobe® RGB color gamut and has a color accuracy rating of Delta E<2 

The ConceptD 3 comes in either a clamshell or convertible design and offers a variety of GPU configurations to suit user needs 

Acer today announced refreshes to each of its ConceptD creator notebook lines. All have been updated to include the new 11th Gen Intel® Core™ H-series processors and a range of GPU options, including the NVIDIA® GeForce RTX™ 30 Series Laptop GPUs and the latest NVIDIA® RTX™ Professional Laptop GPUs powered by the NVIDIA Ampere architecture. They’re backed by the NVIDIA Studio ecosystem, as well as exclusive driver technology that enhances creative apps for optimal levels of performance and reliability.  

The new ConceptD 5 notebooks also include a 16:10 16-inch display, providing enough space for content creators to view their videos and edit tracks without having to resize taskbars or hide preview windows 

“Our innovative ConceptD PC line has been extremely well received by content creators around the world,” said James Lin, General Manager, Notebooks, IT Products Business, Acer Inc. “We’re pleased to expand our offerings, working with Intel and NVIDIA to support extremely talented creative professionals with even more powerful tools that bring efficiency, value and usefulness to their workflows.” 

ConceptD 5 and ConceptD 5 Pro Notebooks 

Designed for 2D and 3D design workflows, Acer’s all-metal ConceptD 5 notebooks (CN516-72G) pair the new 11th Gen Intel® Core™ H-series processors with up to an NVIDIA® GeForce RTX™ 3060 Laptop GPU. A  ConceptD 5 Pro (CN516-72P) is also available, featuring either the NVIDIA® RTX™ A5000 or NVIDIA® RTX™ A3000 Laptop GPU, for creators looking for best-in-class performance and capabilities. The RTX A5000 Laptop GPU empowers creators with the ability to bring ray tracing and AI to the largest rendering, 8K editing, and multi-app workflows. 

With up to 64 GB of DDR4 3200 Hz memory and 2 TB of PCIe Gen 4 M.2 SSDs in RAID 0, they provide all the power and storage creators need for handling 4K video, multiple monitors or 2D and 3D software rendering applications. Acer’s Vortex Flow, a triple-fan cooling layout (including a 5th Gen AeroBlade 3D Fan), is strategically organized to provide additional cooling to the CPU and GPU, allowing a bit more performance to be eked out under particularly demanding workloads. 

Complementing all this power is a beautiful 16-inch 3K (3072x1920) PANTONE®-Validated display that supports 100% of the DCI-P3 color gamut, plus a color accuracy rating of Delta E<2. Its narrow bezel design provides an 87% screen to body ratio, while a 16:10 aspect ratio offers many benefits to professional creators. When compared to the more widely used 16:9 ratio, it is noticeably taller, giving creators more screen space for monitoring videos or utilizing multiple tracks without having to hide taskbars or resize preview windows. 

The notebooks include a broad array of connectivity options: dual USB Type-C ports with Thunderbolt™ 4 support, HDMI 2.1, an SD card carder (SD7.0), and more. A silent keyboard and touchpad designed for noise reduction removes one further small distraction that could interrupt a user’s creative flow, and the 6-inch wide Corning® Gorilla® Glass touchpad features a fingerprint reader for more convenient and secure logins.  

ConceptD 7 Ezel Convertible Notebook 

The ConceptD 7 Ezel (CC715-72G), Acer’s flagship convertible creator notebook, has been updated to include the powerful new 11th Gen Intel® Core™ i7-11800H processor and up to an NVIDIA GeForce RTX 3080 Laptop GPU. A  ConceptD 7 Ezel Pro (CC715-72P) is also available, featuring up to an Intel® Xeon® W-11955M processor and NVIDIA® RTX™ A5000 or A3000 Laptop GPUs for creators desiring even greater performance in professional applications and support. 

Paired with up to 2 TB PCIe SSDs and up to 32 GB of DDR4 memory, it is an ideal choice for creators who typically handle large files and often use multiple applications at once. In addition, the newest models include dual Thunderbolt™ 4 ports that offer 40 Gbps bidirectional bandwidth, quicker transfer speeds, and the ability to connect up to five Thunderbolt devices—all with only one port. Lastly, a new ultra-responsive Corning Gorilla Glass touchpad makes navigation smooth and effortless. 

Other key features include a brilliant 15.6-inch 4K PANTONE-Validated touchscreen display that covers 100% of the Adobe® RGB color gamut and has a color accuracy rating of Delta E<2. Its adjustable display is enhanced by Acer’s innovative Ezel Hinge design which combines the familiarity and comfort of a traditional laptop with float, share, pad, stand and display modes that facilitate efficient and productive collaboration. It also includes a Wacom EMR pen, highly valued by artists who rely on the precision of a digital pen for sketching, animation and 3D modeling. 

ConceptD 3 Ezel Convertible and ConceptD 3 Notebooks 

Acer also updated its ConceptD 3 line, which includes 14-inch convertible (CC314-72G) and traditional (CN314-72G) designs. A ConceptD 3 Pro (CN314-72P) and ConceptD 3 Ezel Pro (CC314-72P) are also available, both featuring up to an Intel® Core™ i7 processor capable of reaching 4.6 GHz and NVIDIA T1200 Laptop GPU. 

All of the ConceptD 3 form factors and sizes have been updated to include an 11th Gen Intel Core H-series processor. Commercial and consumer models will ship with various graphics options to suit a variety of workloads and specialties, including the new NVIDIA GeForce RTX 3050 Ti GPU. All include a PCIe Gen 4 SSD and a Thunderbolt™ 4 port with power delivery enabled for super-fast charging. 

This series offers powerful specs and creator-focused features at mid-range price points. The convertible models include Acer’s innovative Ezel Hinge, allowing them to be used in various modes, as well as a touchscreen display and AES pen. All ConceptD 3 notebooks include FHD (1920x1080) Pantone-Validated displays with 100% sRGB coverage and a color accuracy rating of Delta E <2.  

Pricing and Availability 

The ConceptD 5 (CN516-72G) will be available in North America in August starting at USD 1,999.99; and in EMEA in July starting at EUR 2,199. 

The ConceptD 7 Ezel (CC715-72G) will be available in North America starting at USD 2,499; in EMEA in October starting at EUR 2,699; and in China in October, starting at RMB 29,999. 

The ConceptD 3 (CN314-72G) will be available in EMEA in September starting at EUR 1,299. 

The ConceptD 3 Ezel (CC314-73G) will be available in North America in December starting at USD 1,599.99; and in EMEA in September starting at EUR 1,499; and in China in September, starting at RMB 12,999. 

Exact specifications, prices, and availability will vary by region. To learn more about availability, product specifications and prices in specific markets, please contact your nearest Acer office via www.acer.com. 

Acer Unveils New TravelMate P6 Series, Two Ultralight Performance Notebooks For Hybrid Workstyles


The Acer TravelMate P6 series of premium thin-and-light notebooks for professionals now includes the TravelMate Spin P6 convertible, coming with a stylus and a Corning Gorilla® Glass® touch display that can be rotated 360 degrees into four modes 

New TravelMate P6 and Spin P6 models have been updated with the latest 11th Gen Intel® Core™ vPro® processors  

All new configurations sport 14-inch FHD+ IPS[[1]] displays with 100% sRGB color gamut coverage 

Ultra-thin at 0.6 inches (16.8 mm), starting at just 2.2 pounds (1.0 kg), and with a long  battery life, this series is ideal for work in the field and business travel 

5G[[2]] and NFC[[3]] wireless connectivity allow for quick data sharing and payments on the go 

Bengaluru, 28th May 2021 : Acer today announced the latest addition to its TravelMate P6 series, a line of Windows 10 Pro notebooks engineered for professionals who frequently work on the road. Durable, secure and powerful with a long battery life, these notebooks are built to survive life on the go—and now include a convertible option with a Corning Gorilla® Glass® touch display that can be rotated 360 degrees for use in presentation, tablet, notebook and tent modes. They also sport a dockable Acer Active Stylus that works with Windows Ink for capturing notes and drawing. In addition, new traditional clamshell models have been refreshed with up to 11th Gen Intel® Core™ i7 vPro® processors and facilitate collaboration by leveraging a 180-degree hinge design that allows the devices to lay flat for easier content sharing.  

“The new Acer TravelMate Spin P6 is ideal for professionals who spend significant time in meetings, having been built with modes that enhance notetaking and drawing, showcasing presentations, signing contracts and sharing videos,” said James Lin, General Manager, Notebooks, IT Products Business, Acer Inc. “They’ll also appreciate being able to go for multiple work days without having to recharge and a durable, thin and light chassis that’s ideal for business travel.”  

First Class Work Experience 

The notebook’s 14-inch, 16:10 FHD+ (1920 x 1200) display with narrow bezels provides extra screen real estate, allowing web pages, spreadsheets and more to be viewed with less scrolling. An IPS panel with 100% sRGB color gamut coverage delivers accurate color at up to 170 degree viewing angles—additionally, viewing angles can be limited to 90 degrees by enabling the built-in Acer PrivacyPanel. Full-sized and back-lit, the keyboard makes typing comfortable and enables travelers to work in dim areas like airplane cabins. An ultra-responsive, scratch-resistant Corning® Gorilla® Glass touchpad supports precise gesture control.  

All new models have dual speakers for crystal-clear videoconferencing, while a four-mic array picks up vocals from up to 6.5 feet away and enables quick and accurate voice commands. A built-in smart amplifier provides distortion-free sound with deep bass, doubling as a safeguard that protects the speakers as volume is increased. 

Thin, Light & Durable 

Measuring only 0.6 inches (16.8 mm), the TravelMate Spin P6 (TMP614-52) and TravelMate P6 (TMP614RN-52) are thin, portable and very light—starting from just 2.2 pounds (1.0 kg) and 2.4 pounds (1.1 kg)[[4]], respectively. The chassis is comprised of a magnesium-aluminum alloy, which is stronger and lighter than standard aluminum alloys of the same thickness. With a long battery life of up to 20 hours on the TravelMate P6[[5]], professionals can work throughout the day without having to plug in or recharge—and when the time comes, fast charging can boost the battery up to 80% within an hour.  

Whether it’s videoconferencing while sharing a presentation or crunching numbers in a spreadsheet, the latest TravelMate P6 models pack plenty of power and performance with the latest 11th Gen Intel® Core™ i7 vPro® processors and up to 32 GB DDR4x memory. From there, a 1 TB PCIe Gen3 x4 SSD using NVMe technology lets users keep all of their work in one place.  

Compliant with MIL-STD 810H[[6]] U.S. military grade standards, the TravelMate P6 series can survive the bumps of airport security, accidental drops and other mishaps. The rigorous durability testing follows stringent procedures which gauge the notebook’s resistance to pressure, rain, humidity and extreme temperatures.  

Excellent Security 

The TravelMate P6 leverages the powerful security features of Windows 10 Pro, including a fingerprint reader and IR webcam for quick and safe logins via Windows Hello. Built-in Acer User Sensing technology detects if someone is in front of the computer to either wake up or lock up the notebook, and Windows Hello can recognize whether that person is the owner. For privacy, the system’s webcam can be physically shuttered when not in use. An integrated Trusted Platform Module (TPM) 2.0 chip and Intel® Active Management Technology from the Intel vPro® platform facilitate secure authentication and safeguard company data.  

High-Speed Connectivity  

Wi-Fi 6 and optional eSim/USim-enabled 5G connectivity[3] support working and collaborating away from the office. In addition, USB 3.2 Gen 2 Type-C™ Thunderbolt™ 4 delivers blazing-fast data transfers at speeds up to 40 Gbps to connected USB Type-C devices, plus enough power to support up to 8K displays. Other ports include MicroSD card and NFC (Near Field Communication) for sharing content or making mobile payments.  

Acer Connect M5 5G Mobile WiFi 

The Acer Connect M5 5G Mobile WiFi router is a portable 5G device for traveling professionals, weighing just 200 grams (0.44 lbs). Onboard Wi-Fi 6 (802.11ax) allows up to 32 different devices to connect to the internet at once, while a Gigabit LAN (Ethernet) port offers added stability in connection if needed. The device features a built-in long lasting battery that can be easily recharged via a USB Type-C port, and can also function as a power bank for a quick top-up. 

Pricing and Availability 

The Acer TravelMate P6 (TMP614-52) will be available in North America in December, starting at USD 1,299.99; in EMEA in September, starting at EUR 999; and in China in August, starting at RMB 6,999. 

The Acer TravelMate Spin P6 (TMP614RN-52) will be available in North America in December, starting at USD 1,399; in EMEA in October, starting at EUR 1,199; and in China in August, starting at RMB 7,499. 

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