‘It’s A Girl Thing’ Partners with UN Women for its India Edition

 

Brought to India for the first time by Zee Live in partnership with Branded, ‘It’s A Girl Thing’ is a platform with a purpose, to empower young women worldwide and encourage them to explore and achieve their dreams. To ensure the Indian audiences are provided with a unique experience and a powerful platform to express themselves, ‘It’s A Girl Thing’ has taken the initiative a notch higher announcing its recent partnership with the United Nations Entity for Gender Equality and the Empowerment of Women, also known as UN Women. 

The festival is hosted virtually over three days, from Oct 16 to Oct 18 and has International and Indian influencers in a live show engaging in talks, panel discussions and performances that enables young women to engage and interact with the top influencers and discuss various subjects including Fashion, Health, Education and Self Love. Featuring some of the well-known influencers in the country, the platform will also host performances by renowned singers and stand-up comedians.

Speaking on this association, Mohammad Naciri, the Regional Director for UN Women in Asia-Pacific said, “We are delighted to associate with a powerful  and one of its kind platform like ‘It’s A Girl Thing’ which will help us in reaching out to a large number of audiences, especially young girls in India. Young women in India and other Asian countries have immense potential to achieve their dreams provided they have a nurturing and conducive environment to unleash their talent. This is going to be a historic year as we aim at working towards Generation Equality and are targeting young people to celebrate women’s rights activism, women’s empowerment and youth leadership to achieve transformative change for women and girls globally. We look forward to the beginning of a great partnership through this platform.”

Swaroop Banerjee, COO and business head, Zee Live said, “It is incredible news for us at Zee Live that UN Women is now a partner to IT’S A GIRL THING INDIA. This purpose driven all girl global platform was created to inspire and empower young women worldwide. This partnership strengthens our resolve and effort in creating the IAGT community in India where young female fans and creators share their opinions on a plethora of topics.”

Jasper Donat, Co-Founder and CEO, Branded said, “We are extremely honoured to associate with UN women which is helping us drive such an important cause. This platform is going to open up countless opportunities, conversations and avenues for the young girls of India and around the globe.”

The festival will be held on a virtual platform from October 16-18, 2020 from 7 pm onwards.

Phalada Pure and Sure Join with Amrita Raichand to Support Cause By Signing a Petition on Change.Org, Requesting #CleanFoodForAll

Taking forward its vision to create awareness and availability of clean food, Phalada Pure and Sure, India’s leading organic and clean food brand joined hands with ChefAmrita Raichand to support  a petition on Change.org, requesting the government to ban the use of pesticides and ensure #CleanFoodForAll.  

Mothers play a pivotal in nurturing children, making sure they receive the right nutrition. Children need a holistic diet for their health and overall development. The food we consume today contain harmful chemicals like Carbendazim, Chlorpyriphos, Monocrotophos and Dimethoate. Exposure to pesticides and other pollutants in food obstruct cell development and can damage certain vital organs in the long run. Given the current scenario, it is of utmost importance to help a child build good immunity levels and guard them against the virus. It is imperative to ensure clean food for children, which means it is free from harmful chemicals. 

Speaking on the importance of clean food, Mr. Surya Shastry, Managing Director at Phalada Organic Consumer Products Pvt. Ltd. says, “At Phalada Pure and Sure, we believe that everyone deserves food that is clean – free of pesticides, additives or artificial ingredients. I believe this is a cause, which if dealt well will become a movement soon that honours our commitment of creating awareness and availability for #CleanFoodForAll. More so, in the wake of current pandemic, it is important to strengthen resilience and immunity in all of us. Our petition is to bring these harmful chemicals to the forefront and urge the government to ban these substances to ensure clean and healthy food for children. We are positive that we will receive support from across the industry and many people will join the movement by signing this petition. 

Commenting on the new association, Mr. Shastry said, “No one understands the importance of healthy food for children, other than a mother. Chef Amrita Raichand relates best with Pure and Sure’s vision towards clean eating and her connect with mothers of young children is unmatched. This opportunity connected all the dots together for us and made its way to Chef Amrita. And then, there was no looking back. We hope that as this campaign progresses, more parents will join and want clean food for their children.” 

Speaking on the association, Celebrity Chef, Amrita Raichand says, “ I am pleased to file this petition as this is very much aligned to the vision I have. Today, I believe this is the right time to initiate something as important as this cause. As a chef, a mother and a proponent of clean food, I always questioned myself and thought of ways to provide clean and healthy food to our children. It is every child’s right to consume food i.e. free of chemicals, pollutants, artificial ingredients and harmful additives. By highlighting harmful effects of adulterated food and how it effects children’s health, this petition provides a sensible path to advance the nation towards clean and healthy eating by empowering consumers with critical information. We are positive that our efforts will pay-off and we shall achieve our goals successfully.” 

Pure and Sure, and Chef Amrita Raichand urge people across the country to visit Change.org and sign the petition. With enough signatures, this can then be taken forward with the concerned authorities for a better future for our children. 

Hero Motocorp Furthers Strengthens Scooter Segment with Launch of New Pleasure+ PLlatinum

Delivering its commitment of providing customers with an appealing and comprehensive range of products, Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, today launched the new Pleasure+ Platinum.

The new Pleasure+ Platinum comes in quick succession after the recent launch of the Maestro Edge 125 Stealth. Thus, highlighting the Company’s focus on further expanding its presence in the scooter segment and delighting the customers with its premium and youthful portfolio.

The Pleasure+ Platinum adds to the ever-growing appeal of the iconic Pleasure brand. The new scooter offers a differentiated experience with its enhanced aesthetics, accentuated Retro Design & Premium Chrome Elements

The new scooter will be available at all Hero MotoCorp dealerships across the country at an attractive price of Rs.  60,950/*.

*(Ex-Showroom, Delhi).

Naveen Chauhan, Head – Sales & Aftersales, Hero MotoCorp, said, “The iconic Pleasure brand enjoys a strong connect with the customers. The new Pleasure+ Platinum with its enhanced design elements is surely going to strengthen our scooter portfolio and provide a perfect combination of riding comfort with style.”

Pleasure+ Platinum

New Style & Design

The Pleasure+ Platinum, is available in a new Matt Black color scheme which is combined with brown inner panels which imparts a luxurious look to the design. The chrome additions including Mirrors, Muffler Protector, Handle Bar ends and Fender Stripe further enhance its retro style and relays the brand trust of quality.

The Pleasure+ Platinum also comes with Low Fuel indicator feature, a seat back rest for added comfort, a dual-tone seat with Platinum hot stamping, white rim tape and premium 3D Logo badging, which enhances the aesthetic appeal of the scooter.

BS-VI Compliant FI Engine

The Pleasure+ Platinum comes with a 110cc BS-VI Compliant Programmed Fuel Injection engine with ‘XSens Technology’ (Eight Sensors) - delivering a remarkable power output of 8 BHP @ 7000 RPM and torque-on-demand of 8.7 NM @ 5500 RPM. The Pleasure+ Platinum gives 10% higher fuel efficiency, with better performance and up to 10% faster acceleration.

F5 Introduces AI-Powered Solution that Blocks Fraud Missed by Existing Technologies and Improves Online Experiences for Users

F5 (NASDAQ: FFIV) today introduced Shape AI Fraud Engine (SAFE), a new SaaS solution that eliminates fraudulent online transactions that get past existing fraud tools. Leveraging Shape’s industry leading expertise, SAFE utilizes a battle-tested AI engine to evaluate each online transaction across a variety of telemetry, environmental, and behavioral signals to accurately understand user intent and block human fraudsters—before the fraud occurs.

Legacy fraud tools rely on weak data signals and static rules to try to catch increasingly clever fraudsters. Often, these tools can’t clearly determine if the user’s intent is good or bad, and resort to putting additional burden on good users to prove their legitimacy through hurdles like multi-factor authentication (MFA) challenges. The result: bad experiences for good users, as well as financial losses and frustration when fraudsters get by ineffective defenses.

In contrast, SAFE is a fully managed, AI-powered offering that stops fraudsters in real time, resulting in up to 90% less friction for known good users. As a fully managed service that can detect and block evolving threats, SAFE protects modern and traditional applications, helping organizations accelerate digital efforts and lessen the often-overwhelming workload on fraud teams.

The Impact of Modern Fraud

Businesses need a totally new approach to online fraud prevention. Most find they are still losing tens of millions of dollars annually to online fraud, despite a growing collection of fraud tools in their arsenal. Juniper Research estimates that online fraud losses—from sources including new applicant and account fraud, account takeover fraud, loyalty program fraud, and digital payments fraud—are projected to exceed $48 billion per year by 2023.

“The need for innovation in fraud prevention becomes more urgent when you factor in the accelerated shift to online channels driven by the current global health situation,” said Sumit Agarwal, Vice President, Analytic Products at F5, and co-founder of Shape. “We’re seeing fraudsters launch increasingly sophisticated attacks that take advantage of COVID-driven shifts and overall economic distress.”

SAFE overcomes today’s industry challenges in the following ways:

Stops fraud, faster: SAFE identifies fraudulent transactions along the entire user journey, from new account creation and login to checkout, send payment, and other actions. SAFE uses AI to accurately detect and block malicious intent, and has the intelligence to help applications scale and adapt performance, security, and other important services as needed. SAFE typically identifies twice as much fraud per month when compared to other current fraud tools. One large North American bank detected 250% more account takeover fraud in 60 days with SAFE than with their existing tools, resulting in the elimination of an additional $10M in fraud losses per year.

Reduces friction for real customers: Fear of fraud can cause organizations and application owners to impose friction on legitimate users because their existing fraud tools can’t accurately distinguish real customers from fraudsters. Through a combination of proprietary telemetry and advanced AI, SAFE significantly reduces friction on legitimate activity by safely removing MFA challenges for known good users.

Increases effectiveness of fraud teams: SAFE actively blocks fraud without the need for fraud teams to write or maintain rules, and is delivered as a fully managed service, with ongoing tuning done by Shape fraud experts. In addition, by stopping fraud at the application perimeter, SAFE reduces the amount of time and resources fraud teams have to expend on manual investigations. For one customer, SAFE identified that 67% of fraud cases could be safely blocked instead of investigated. For another, SAFE identified 33,000 malicious transactions in a six-week period that could be blocked instead of investigated.

Leveraging the Power of the Shape Network

Application owners face two core sources of online fraud against their applications: bots and other forms of malicious or abusive automation, and real humans with bad intent. Through machine learning, Shape distinguishes automated traffic (bots) from humans as well as malicious traffic from benign, and provides dynamic defenses to prevent fraud and abuse, while enhancing user experience. SAFE leverages analytic insights gained from defending many of the largest and most attacked applications in the world to accurately identify and stop fraudsters in real time.

SAFE is part of a comprehensive solution set from F5 that helps modern applications protect themselves with the aid of AI. Today’s adaptive applications grow, shrink, defend, and heal themselves based on the environment they’re in and how they’re being used, which can enable organizations to increase revenue, reduce costs, improve operations, and better protect users.

Availability

Shape AI Fraud Engine is now available. Please contact a local F5 sales office or visit ShapeSecurity.com for additional product and service availability information.

About F5

F5 (NASDAQ: FFIV) is a multi-cloud application security and delivery company that enables our customers—which include the world’s largest enterprises, financial institutions, service providers, and governments—to bring extraordinary digital experiences to life. For more information, go to f5.com. You can also follow @f5networks on Twitter or visit us on LinkedIn and Facebook for more information about F5, its partners, and technologies.

F5, Shape, and Shape AI Fraud Engine are trademarks or service marks of F5 Networks, Inc., in the U.S. and other countries. All other product and company names herein may be trademarks of their respective owners.

Mamaearth Targets Planting One Million Trees in Five Years in India

 Mamaearth, a toxin free personal care brand, announced its initiative #PlantGoodness with a commitment to plant saplings towards every order made on www.mamaerth.in and is set to plant one million trees in the next five years in this endeavour. 

A brand that is built on the promise of Honest, Natural and Safe care, Mamaearth believes that goodness starts with the small choices that each one of us makes every day. Mamaearth has made these choices in their products that are made from the best of nature, have no toxins, no harmful chemicals, are animal cruelty free, and plastic positive. Further strengthening their brand purpose of “Goodness Inside”, they’re now looking to grow and sustain more than a million plants that will improve air quality, soil quality and even the ground water levels.

Mamaearth is looking towards setting a new benchmark in transparency through technology enabled solutions. Once an order is placed on the website, the brand commences the process of linking it to a newly planted sapling, through its partner SankalpTaru. After the sapling is linked to the order, the brand will share with the customers a picture of the sapling, it’s specie, along with its geo-tag for the consumers to easily track their plant. Through its partner, the brand will nurture the tree for the first 3 years after which the tree would be strong enough to self-sustain. 

Commenting on the initiative, Ghazal Alagh, Co-Founder and CIO, Mamaearth said “We at Mamaearth strongly believe in our philosophy of Goodness inside and believe that we serve a bigger purpose with our brand, its offerings and all initiatives we undertake. Being toxin free and plastic positive were our first steps towards the betterment of our community. It was time for us to up the ante with our environmental initiative and hence we decided to pledge planting one million trees. What differentiates us from others is how we use technology to display honesty and transparency about the process and allow consumers to track their sapling. We commit to staying honest to our principles and consumers, hence connect with the millennials and the Gen Good. "

The brand purpose of Goodness Inside comes from what Mamaearth has stood for all along since its inception. It is also an environmentally conscious brand working towards the conservation of Mother Earth for future generations by recycling more plastic than they use. Their toxin-free products promise purity and natural goodness which is better not just for people but for the planet as well.

SBI Card Gives Customers Added Reason to Celebrate With Its “Festive Offers for 2020”

* Wide range of 1000+ offers across 2000 cities to create customer delight 

* Exclusive credit card partner for Flipkart`s  ‘The Big Billion Days’ shopping festival  in Oct’20 

* 300+ National offers; 700+ Regional & Hyperlocal offers; 900+ offers in store 

* Customers can avail EMI facility at 84500 merchants & 1.3 Lakh+ stores 

SBI Card, India’s largest pure play credit card issuer, is all set to add to the festive cheer of its cardholders this festive season. With 1000+ offers across 2000 cities, specially curated to meet the changing trends and consumer preferences, SBI Card endeavors to bring customers a “rewarding shopping experience” on their festive season purchases.  

The wide range of offers include 300+ national and 700+ regional & hyperlocal offers. The delightful spread of offers range across a wide set of categories such as fashion & lifestyle, electronics, mobiles, jewelry, departmental stores and travel & online marketplaces. Offers are available nationally across marquee brands such as Amazon, Brand Factory, Croma, Caratlane, Fabindia, FirstCry, Grofers, Homecentre, Lloyds, More Hypermarket, More Supermarket, Pantaloons, Samsung Mobile and Tata Cliq. These strategic partnerships will enable the customers to derive benefits across all the relevant shopping categories. Offers include attractive cashbacks as well as instant discounts ranging upto 10%.   

SBI Card is also the exclusive credit card partner for Flipkart`s ‘The Big Billion Days’ online shopping festival, one of the largest online sale events in India.  SBI Card customers can avail 10% instant discount on Flipkart during the offer period, in addition to the plethora of deals on the platform, from the safety of their homes.  

Commenting on the festive offers, Mr. Ashwini Kumar Tewari, MD & CEO, SBI Card,  said “Every year our endeavor is to bring our consumers a superior experience and maximum savings on their festive shopping through carefully designed national and regional offers This year we have curated over 1000 offers, with national and local merchants, both in store and online, across 2000 cities, to enable our cardholders enjoy great benefits across all the categories. In addition, to make festive purchases more affordable, SBI Card customers can avail EMI purchase facility at over 1.3 lakh stores. EMI at no extra cost  is also available on larger ticket items with popular brands in  electronics and mobiles. Through these offers, we are pleased to bring our customers a safe and rewarding shopping experience, thus adding to their celebrations.” 

In addition to the national offers, SBI Card has also curated several region-specific and hyperlocal  offers for customers across small towns and cities. For instance, SBI Card has partnered with regional brands during the Durga Puja and Navratri festivals that will enable customers to avail great savings through cashback offers  across 1100+ stores and 120+ discount offers across 17 cities. 700+ hyperlocal offers with discounts ranging from 10% to 55% have been curated across 46 cities.  

Further, to ensure affordability, SBI Card customers can avail EMI facility at 84500 merchants & 1.3 Lakh+ stores. Also, EMI at no extra cost is accessible across 14 brands in electronics & mobiles categories. 

The festive offers is till November 15th , 2020. 

Edukemy Introduces Four “New Online Courses for UPSC Aspirants”

With an aim to maximize marks by attaining an edge above the rest, Edukemy, India’s first test prep EdTech company in the non-STEM segment today announced “four new courses for UPSC aspirants”. These courses are designed meticulously and will help students prepare thoroughly for the upcoming MAINS 2020.  

The four new courses are as follows: 

Edukemy Sociology Mains Support Program - A fast tracked 60day program including important topic revision, discussion of model questions and answers, test series & test series discussion.   

Edukemy Geography Mains Support Program- A fast tracked 30-day program covering important topics and discussion of model questions and answers relevant for this year’s exam.   

Edukemy Essay Mains Support Program- A power packed Essay support program to brush up your essay writing skills with test series and test discussions.  

Edukemy General Studies Mains Support Program- A fast tracked 60-day program covering major GS sections through Questions and Answers.  

Sharing his views on the addition of courses Mr. Chandrahas Panigrahi, CEO and Co-Founder, Edukemy, said, “At Edukemy we stand true to our commitment of guiding students by offering immersive classes and encouraging an enabling learning environment. We have carefully put together a right mix of experienced teachers and young faculty to impart best in class training for all our students.” 

Edukemy has formulated techniques taking into consideration the dynamic nature of the Civil Services Exam. The unique features are handholding students to read the reference text books, developing the analytical skills of the student, supporting students with class synopsis on daily basis, live classes to clear doubts of the students and a commune system that students enjoy the company of serious aspirants.  

About Edukemy 

Edukemy is India’s first EdTech company in the non-stem segment that has developed an evaluation model based on AI and cutting-edge technology. Our priority is to scale the learning experience for every individual by offering an insightful and enriching environment for students with a focus on live classes, handwritten notes, and an interactive platform. With more than 50 years of cumulative experience at teaching and mentoring students, Edukemy strives each day, with every single student, to make the difference. We intend to democratize education by delivering quality content, valuable mentorship we believe in disrupting the normal and bring in innovation in methods of teaching.