Brought to India for the first time by Zee Live in partnership with Branded, ‘It’s A Girl Thing’ is a platform with a purpose, to empower young women worldwide and encourage them to explore and achieve their dreams. To ensure the Indian audiences are provided with a unique experience and a powerful platform to express themselves, ‘It’s A Girl Thing’ has taken the initiative a notch higher announcing its recent partnership with the United Nations Entity for Gender Equality and the Empowerment of Women, also known as UN Women.
The festival is hosted virtually over three days, from Oct 16 to Oct 18 and has International and Indian influencers in a live show engaging in talks, panel discussions and performances that enables young women to engage and interact with the top influencers and discuss various subjects including Fashion, Health, Education and Self Love. Featuring some of the well-known influencers in the country, the platform will also host performances by renowned singers and stand-up comedians.
Speaking on this association, Mohammad Naciri, the Regional Director for UN Women in Asia-Pacific said, “We are delighted to associate with a powerful and one of its kind platform like ‘It’s A Girl Thing’ which will help us in reaching out to a large number of audiences, especially young girls in India. Young women in India and other Asian countries have immense potential to achieve their dreams provided they have a nurturing and conducive environment to unleash their talent. This is going to be a historic year as we aim at working towards Generation Equality and are targeting young people to celebrate women’s rights activism, women’s empowerment and youth leadership to achieve transformative change for women and girls globally. We look forward to the beginning of a great partnership through this platform.”
Swaroop Banerjee, COO and business head, Zee Live said, “It is incredible news for us at Zee Live that UN Women is now a partner to IT’S A GIRL THING INDIA. This purpose driven all girl global platform was created to inspire and empower young women worldwide. This partnership strengthens our resolve and effort in creating the IAGT community in India where young female fans and creators share their opinions on a plethora of topics.”
Jasper Donat, Co-Founder and CEO, Branded said, “We are extremely honoured to associate with UN women which is helping us drive such an important cause. This platform is going to open up countless opportunities, conversations and avenues for the young girls of India and around the globe.”
The festival will be held on a virtual platform from October 16-18, 2020 from 7 pm onwards.