Jersey Rebrands as Godrej Jersey Aimed at Building Consumer Confidence Across Some Indian States

Creamline Dairy Products Limited (CDPL), rebranded Jersey as Godrej Jersey. Through the integration of the master brand Godrej, the rebranding aims to further strengthen the trust equity which it has built over last 34years.

As a Brand, Jersey began its journey 34 years ago with a focus to build the milk business. Over the years, Jersey has created an exciting product portfolio and become a household name and a preferred dairy brand amongst millions of homemakers in southern India. Keeping in mind the evolution and its association with iconic brand Godrej, Jersey started on the path of forging a new, improved brand identity. The new design language flows from the strong legacy of the brand incorporating the promise of trust and quality personified for over a century by Godrej. Jersey is now Godrej Jersey.

The popular and much-loved cow pattern in packaging has been retained, albeit modified to showcase the products in a more contemporary manner. It is also extended across the portfolio to maintain a consistent visual identity. The new design language is fresh and reflective of our rich legacy of the brand.  

Excited with the re-launch, Raj Kanwar, Chief Executive Officer of Creamline Dairy Products Limited said, “Milk and milk products are essential ingredients for health and nutrition. The relaunch aims to positions Godrej Jersey as the provider of essential nutrition that builds confidence to win in life. This brand-promise will be communicated through a new tagline - "Nourish the winner in you". The new logo that resembles a smile will help us resonate with multiple stakeholders across product categories. As we expand our portfolio and focus on driving accelerated growth in value-added categories, it is imperative to maintain uniformity in the design theme.”

A campaign including TVC, Digital, Print & POSM has been scheduled to drive awareness. Jersey products are available in Telangana, Andhra Pradesh, Tamil Nadu, Karnataka and Nagpur in Maharashtra.

About Creamline Dairy Products

Creamline Dairy products Limited (CDPL) is a subsidiary of Godrej Agrovet Limited. In December 2015 Godrej Agrovet acquired a majority stake in CDPL. With a processing capacity of about 10 lakh litres per day and over 100 collection centres, CDPL has a formidable presence in the southern states of Telangana, Andhra Pradesh, Tamil Nadu, Karnataka and parts of Maharashtra. It also operates own dedicated dairy parlours across major cities. CDPL sells high-quality milk products, right from curd, lassi, buttermilk and flavoured milk to paneer, ghee and other value-added products under the brand name ‘Jersey’. The Company has excellent infrastructure comprising of Milk Chilling Centers, Bulk Milk Cooling units, Composite Dairy Plants and a State-of-the-art milk powder plant.

nCore Games to Launch FAUG: A Multiplayer Action Game to support PM Modi’s Atma Nirbhar Movement

Bengaluru based nCore Games in keeping with Prime Minister Narendra Modi’s vision of Atma Nirbhar Movement and calling out to all Indians to adopt this movement, is soon to launch a new multiplayer mid-core gaming title, “Fearless and United: Guards (FAU:G)”.

Addressing the nation through his ‘Mann Ki Baat’, PM Narendra Modi urged Indian citizens to support homegrown apps and adopt a movement of Atma Nirbhar. Against the backdrop of the Atma Nirbhar movement, PM also urged and called upon Indian game developers to create world class intellectual properties. 

The game is based on real scenarios encountered by the Indian Security Forces to deal with both domestic and foreign threats. Players will be able to, in teams of 5, collaborate and unite to fight the forces of evil! The game is expected to launch at the end of October with its first level set in the Galwan Valley backdrop followed by third person shooting gameplay in the subsequent releases. The game will be available on the Google Play Store and the Apple App Store.

Under the mentorship of Shri Akshay Kumar, nCore is dedicating the game to Bharat Ke Veer. Bharat Ke Veer Trust gives homage and support to India’s Bravehearts. 20% of the net revenue generated from the game will be donated to Bharat Ke Veer Trust.  Bharat Ke Veer Trust is conceptualised by Akshay Kumar and implemented by the Ministry of Home Affairs, to support the families of India’s Armed Forces Martyrs. 

Akshay Kumar says, “For youngsters in India, gaming is becoming an important form of entertainment. With FAU:G, I’m hoping that as they play the game they will learn about the sacrifices of our soldiers and also contribute to the families of the martyrs; and with this each one of us has the ability to support PM Modi’s vision of Atma Nirbhar ” 

nCore Games Founder and Chairman, Vishal Gondal, says “It is a matter of great pride to respond to PM Modi’s call and present the world a world-class game, which will not only help gamers in a virtual setting fight the forces of evil; but also positively contribute to nation-building by supporting our martyrs,”

Dayanidhi MG, co-founder and CEO of nCore Games adds, “nCore team has in depth experience in different genres specially midcore games. We managed genre defining MOBA games like Vainglory of SuperEvil Megacorp for the worldwide audience. We have also worked with global studios like Rovio. nCore has an experienced team and is constantly expanding to bring the best talent together to create games that Indian gamers can relate to while playing”.

About nCore Games

Co-Founded by Vishal Gondal, best known as the father of the Indian gaming industry and Dayanidhi MG, both veterans of the gaming world, nCore Games is a mobile games and interactive entertainment company, based out of Bengaluru, India. nCore’s key focus is  to develop and publish high-quality mobile games for the Indian market. Indian gaming landscape provides great opportunities to build games for the Indian players. Games published by nCore will have a strong connection to Indian ethos and will primarily be multi-player games with immersive storylines. The core focus will be to match the scale and grandeur of popular global games and customize the content to suit the local brand. nCore will also bring to India and publish games from top global studios for the Indian market. 

IME to Release Online Digital Archive on Mysore T. Chowdiah on Teachers Day; Competition Announced

On the occasion of Teachers Day, an online digital archive (www.chowdiah.com), featuring the compositions of renowned violinist and music guru, Mysore T. Chowdiah will be launched by the Shankar Mahadevan Academy Trust in collaboration with the Indian Music Experience Museum. The website features video recordings of the compositions of the maestro, along with the notations. Other information includes a biography of the artiste, rare photographs, as well as articles and blogs on his life and work. This archive and learning resource is brought out through the Shankar Mahadevan Academy’s “Archive to Alive” project, which aims to bring alive hidden gems of Indian classical music. The project is a brainchild of Karnatic vocalist and Director of Indian Music Experience Museum (IME), Manasi Prasad, and the website has been curated by the IME.

With a vision to popularize the compositions, an online competition of Chowdiah compositions is being organized starting October 25th, where the winners would get to interact with Shankar Mahadevan in an online session, and an opportunity to perform online for the IME’s public program series.

“Not many know that Chowdiah was a composer”, says Manasi Prasad. “My mother belongs to his shishya parampara, and recently when I presented a concert of some of his compositions, I realised these were not readily available on the internet. This led to the birth of this project to record all his compositions and upload them on the internet for easy access. We hope the archive will grow in the months and years to come to become a definitive hub for all information related to this great artiste.”

Sridhar Ranganathan, Founder Trustee of the Shankar Mahadevan Academy Trust, says “The Shankar Mahadevan Academy Trust through its Archive to Alive initiative endeavors to bring back all and any lost musical treasures to enrich lives of music lovers. In Guru Chowdiah, we had a fantastic violinist and a composer.  I am glad that we are able to unearth such rare compositions and bring them alive to music enthusiasts and learners. ”

“My grandfather was one of the greatest musicians and a pride of Karnataka. It is our collective responsibility to keep his legacy alive. We are extremely happy that this online digital archive will make his compositions more accessible to the public, and hope that many musicians will learn and perform his compositions”, says Sheela Boriah, grand daughter of Chowdiah.

Besides Manasi, the other vocalists on the project are Bangalore Brothers (Ashok- Hariharan) and Ranjani Nagaraj. The recording project was supported by grants from the Academy of Music (Chowdiah Memorial Hall) and others. The family of Chowdiah has also provided valuable information and photographs.  Other content contributors include Sri Rama Lalitha Kala Mandira, a prominent music Sabha of Bangalore.

While the songs and notations are available for listening and self-study free of cost, the compositions can also be learnt directly from the artistes involved in the project. Visit www.chowdiah.com for details.

About Indian Music Experience Museum

The Indian Music Experience Museum (IME) is India’s first interactive music museum. Located in Bengaluru, the IME is a non-profit initiative of the Indian Music Experience Trust, supported by the Brigade Group. The vision of the IME is to introduce the youth to the diversity of Indian music and to preserve India’s rich musical heritage. The IME

comprises a hi-tech Exhibit Area, a Sound Garden, a Learning Centre for music education, and several performance spaces. The IME’s work spans across Exhibition, Conservation, Audience Development, Education and Community Outreach. Besides museum visits, the IME hosts a wide variety of public programs. More details about the IME can be

found at www.indianmusicexperience.org.

Queries: info@indianmusicexperience.org

About Shankar Mahadevan Academy

Music should be accessible to one and all – whether they are from an underprivileged community or children with special needs. With that vision in mind, Shankar Mahadevan Academy Trust has launched projects to spread the Joy of Music. The goal is to make music a household conversation in all communities and use the power of music to bring about social change.

Inspire India: The Academy teaches music to students from underprivileged communities. The purpose of this project is to make music a household conversation and unearth talent from across socio-economic strata of India.

Joyful Choir: Music programs to create special moments of elevation for children with special needs.

Music for Senior Citizens: Programs to bring the joy of music to people in their golden age

Archive to Alive:Archives rare works of past maestros, and keeps those artists' music alive

SMA SAMAAJ. Harnesses the power of music to bring about social change by bringing poets and songwriters to raise their voices towards a worthy cause.

Queries: trust@shankarmahadevanacademy.org

About Archive to Alive

Shankar Mahadevan Academy is striving to bring the works of great artists and their rare compositions to the world through its project - "Archive to Alive". Often, these gems of creation get lost in time and forgotten. The Archive to Alive project, not only allows a way to archive these great works of art but also provides them to the public to listen and learn thus perpetuating the works generation after generation. Archive to Alive has already brought compositions of Ustad Kadhim Hussain Khan to hundreds of listeners and learners. The Chowdiah compositions is the second such project by Archive to Alive.

https://www.shankarmahadevanacademy.org/archivetoalive/

226 Districts Adversely Impacted by COVID-19 as Rural India Faces Heat:Reveals Study by Samhita Social Ventures

* The first 1.6 million cases in India took about 6 months, the next 1.6 million cases have occurred in less than 1 month Samhita Social Ventures, a leading social sector consulting firm, has released ‘Chasing the Virus’ - COVID-19 Trend Review Report. It showcases the recent trends at a district level to understand the larger impact due to COVID-19. The study was conducted as part of its ‘India Protector Alliance’ (IPA) initiative, which is in partnership with Bill & Melinda Gates Foundation and RBL Bank.

The statistics in the report reveal that while the COVID-19 cases were prevalent in the bigger cities initially, the virus spread is significantly higher in smaller districts, towns and rural areas. The review period of the report has been between July1, 2020 till August 17, 2020. The data revealed that 95% of new active cases and 63% of fatalities due to COVID-19 occurred in districts outside the big 11 districts. On the basis of these findings, Samhita has identified 226 districts across India that needs immediate attention. The district mapping has been done keeping in account for 95% of active cases growth and 66% of fatalities.  Since the virus has moved to the smaller districts, governments, philanthropies and corporate CSR need to meet this challenge by focusing on them. The study also projects that India will have over 100,000 fatalities by end of September 2020.

A quick analysis of the priority districts reveal that the worst affected states due to COVID-19 are Maharashtra, Tamil Nadu, Andhra Pradesh, Karnataka, Uttar Pradesh, West Bengal, Kerala, Bihar and Odisha. These states together represent 60% of India’s GDP. The report has defined Big 11 districts as Mumbai, Pune, Thane, Chennai, Delhi (the whole state), Bengaluru Urban, Kolkata, Ahmedabad, Jaipur, Gurgaon and Noida. These districts have been the focus of COVID-19 battle from corporate CSR and philanthropies, but are now seeing significant drop in active cases.

Priya Naik, Founder and CEO, Samhita Social Ventures, said, “We believe that the economic recovery of India and associated uptick in demand as well as corporate earnings are intricately linked to the COVID-19 situation in the country. However, the report suggests that while big cities are showing decline in active cases, the fight against the virus is far from over, and we now have to take the battle to the smaller districts, rural areas and towns. Given that India’s healthcare system is concentrated in the large urban centers, this presents a substantial challenge in the upcoming months. We believe the government alone cannot be responsible for this battle and philanthropies, corporate CSR and other donors across need to come together, to strengthen the healthcare system in the smaller districts.”

PA recommends a three-pronged approach to donors to help in the battle against COVID-19: Prevent,

Prepare and Provide

* Prevent - Encourage behavior change to proper and consistent usage of masks, good sanitation practices and social distancing

* Prepare - Support COVID-19 training of doctors, nurses, health workers in small district (especially smaller clinics, nursing homes, small hospitals)

* Provide - Provide key medical equipment and focus on providing oxygenation and respiratory equipment

ABOUT INDIA’S PROTECTORS ALLIANCE

An initiative of Samhita, Bill & Melinda Gates Foundation and RBL Bank, the India Protectors Alliance is a collaborative of companies, philanthropic foundations, governments and experts, to help the country tide through the COVID-19 crisis. Our mission is to create resilient healthcare and sanitation ecosystems with a three-pronged approach – Prevent, Prepare and Provide.

ABOUT SAMHITA SOCIAL VENTURES

Samhita Social Ventures is a social sector consulting firm which collaborates with various stakeholders to develop and deliver impactful, sustainable and scalable solutions. Along with their non-profit initiative Collective Good Foundation, they have strategized and executed impactful social interventions for companies across sectors and across the geographical landscape of India.

PepsiCo India and Airtel Partner to Offer Customers a Super Digital Experience this Festive Season

PepsiCo India today announced its partnership with Airtel to launch a Promo across its snacks brands that offers a special digital experience for all Airtel Prepaid customers. As part of this festive offer, every customer would get upto 2 GB of Airtel Data with the purchase of LAY’S, Kurkure, Uncle Chipps and Doritos packs and can redeem the offer 3 times per unique mobile number. 

Data is the most important currency today and people across generations are spending more hours indoors than ever before. Whether it is remote working, content streaming, gaming, e-learning or e-shopping, everyone is relying on data to stay connected.  For the quarter ended June 30 2020, average mobile data consumption per user on Airtel’s network increased to 16.3 GB, an increase of 40% over last year.    

Apart from the growing importance & consumption of data, the second insight that emerged during recent times is that in-home consumption is witnessing a significant uptake. As people continue to spend more time at home with their families, there is an increase in demand for snacks. 

In line with this connection between the top two trends of today – data and in-home consumption - PepsiCo India and Airtel have joined hands to offer customers up to 1 GB free data with INR 10 pack and 2 GB free data with INR 20 pack of PepsiCo products including LAY’S, Kurkure, Uncle Chipps and Doritos. To avail the offer, customers can simply check the free data voucher code printed behind the pack and go to Airtel Thanks app - ‘My Coupons’ section and enter the voucher to claim the offer. The new offer will continue till October 31st, 2020. Once the user has availed their code, the data can be redeemed immediately or at a later date of convenience and requirement till January 31st, 2021. 

Shashwat Sharma, Chief Marketing Officer, Bharti Airtel said: “At Airtel, we are obsessed about offering our customers the best network experience. We are thrilled to partner with PepsiCo to help all their customers experience our award winning 4G data services. This also gives us the opportunity to reward our loyal customers with complimentary data and unlock a world of digital experiences on Airtel Thanks when they buy their favourite packet of snack.” 

Sharing his thoughts, Dilen Gandhi, Senior Director and Category Head – Foods, PepsiCo India, said “The ‘new normal’ has catapulted everyone into a more digital world than ever before. At PepsiCo India, as part of our digital first approach, we follow evolving digital trends and develop matching strategies.  Our insights showed us that consumers are enjoying our products and seeking convenience while working and watching content at home. The promo offer therefore is perfect fit for the festive season and will further compliment their in-home experience. Towards this, we are happy to partner with Airtel and offer its prepaid users a unique combination of 4G digital experience on purchase of our portfolio products including LAY’S, Kurkure, Uncle Chipps and Dorito.” 

The free data offer is available to all Airtel prepaid customers across India and will be a perfect combination for them to enjoy their favourite snack while accessing data at the same time. 

OYO Rolls Out Discounts for Students Appearing for JEE, NEET and Other State Examinations, Sets Up Email Helpline

Further to the Government of India’s announcement, JEE-Main exams commenced on September 01, 2020. In the coming weeks, NEET 2020 and other state-level examinations are also scheduled to be held pan India.  Extending its support towards the Ministry of Education and local government authorities, OYO, the world’s leading hospitality chain has rolled out discounts on its app and website for students appearing for these national entrance as well as state exams. To further support parents, guardians, and students with the convenience of booking safe and quality accommodation, OYO has also set up an email helpline students_stay@oyorooms.com.

This initiative is a part of OYO’s ongoing efforts to serve the larger community dealing with various uncertainties and challenges due to COVID-19. In the past couple of months, the hospitality chain has facilitated accommodation support to international tourists, repatriated Indians as part of ‘Vande Bharat Mission’, engaged with multiple foreign embassies and diplomatic missions in India.

As India moves forward with precautions to help the economy bounce back amid the pandemic, nearly 24 lakh aspiring students are set to appear for JEE-Main and NEET 2020 exams, with many hailing from smaller towns and cities. To support these students in their endeavors, the Union Minister of Education, Government of India, Shri. Ramesh Pokhiyal 'Nishank' appealed to local government authorities to support these aspirants. Keeping in mind the welfare of the students as well as their parents and guardians in the present situation, OYO has promised to support India’s aspiring young students with accommodation requirements across 300 cities, including important examination centres like Mumbai, Hyderabad, Bangalore, Delhi NCR, among many others.

Coaching institutes like NEET Advisor have partnered with OYO to ensure that their stay is looked after while the students can focus completely on preparing for the exam. OYO asset owners across the country are also ensuring that they provide a comfortable environment for the students so that they avoid stepping out of the hotel as far as possible.

Students or their parents can easily book an OYO hotel with the Sanitised Stays tag near their examination center by redeeming the coupon code ‘OYO4Students’ across OYO’s booking platforms including the app, website and email helpline.

Speaking about OYO’s contribution to support aspiring students across India, Rohit Kapoor, CEO - OYO India & South Asia said, “Every year, several aspiring young students prepare for years and apply for these entrance exams. This year has been particularly challenging for everyone, especially these ambitious students who are ready to take a leap of faith and build a stronger, more resilient India for tomorrow. Many students across the country travel far and wide, even from smaller towns and cities to their respective Examination Centres spread across the country. Given the current circumstances with an active pandemic at play, we, at OYO, wanted to make this journey a tad bit easier for all students and their families by supporting them with quality, standardized, and safe accommodation at affordable prices. This is our effort in ensuring that India’s aspiring young talent can focus on their academics rather than other contributing stresses during the pandemic. We would like to thank our asset partners for their continued support in helping us serve the community at large.”

He adds, “Through our app, website, or email helpline, students and their parents can book an OYO hotel close to their examination center at a reasonable price and we’ll take care of the rest. Even during times like this, we salute the spirit of these 2.4 million students who are geared up to take their first step towards a better future and a brighter India.”

OYO rolled out several initiatives to ensure the health and safety of its guests with the introduction of Sanitised Stays, thereby implementing minimal touch policies for check-ins, check-outs as well as enabling digital payments. OYO also joined forces with Unilever, the global consumer goods company, to further enhance its sanitisation efforts across OYO’s properties. Unilever’s R&D team is also working with OYO to co-create Standard Operating Procedures for cleaning to maximise the positive effects of its products. OYO properties where these operating procedures are used will display a tag on booking pages to show Unilever products have been used in cleaning services. This global partnership began in India and is scheduled to go live across Indonesia, Vietnam, the US, LATAM, and Europe.

Recently, understanding that during such times, when the world is adapting to newer ways of living alongside the virus, through digital and tech-based solutions, OYO launched Yo! Help, a 24*7 real-time chat assistant for guests with a valid booking across its hotels and homes globally. Through this technology, the hospitality chain is set to enable seamless experiences throughout the consumer journey, right from the post-booking to post-checkout or cancellation phases.

About OYO Hotels & Homes:

Opening its doors in 2013, OYO Hotels & Homes, a young hotel startup, today is the world’s leading chain of hotels and homes. OYO today operates in over 800 cities in 80 countries, including the U.S., Europe, U.K., India, Middle East, Southeast Asia, and Japan. 

Five Platforms to Boost Your Productivity While Working Remotely

Right from conglomerates such as Apple, Google, Facebook, Twitter and Amazon to startups, all companies have been forced to drastically change their working practices; thereby extending the work from home for their employees. The move to let employees work from home is aimed at saving employees from a potential infection especially in the scenario wherein they have to coordinate with one another extensively.

That said, this is the perfect time to turn to some of the  best collaboration Indian software tools for productive teams that will make ‘work from home’ easier and hassle-free.

1.   Messenger

2.   Video conferencing

3.   File sharing

4.   Task management

5.   CRM

1. Teams Messenger: Flock

While we’re always on the lookout for improved tools and smarter software, a hassle free teams messenger platform is at the core of everything we do.

Aside from being one of the most cost-effective business collaboration tools in the market, Flock is also one of the most comprehensive platform. Flock is an all-in-one solution tool that takes care of your company’s messaging, videoconferencing and screen sharing, file sharing, and productivity needs. It also helps team leaders keep a track of their team’s performance through Flock’s Shared to-dos feature where employees can share their to-dos and update them in real-time. Similar tools that have been around for much longer come with a bulky premium price tag. Sure, they may look shinier out of the box, but you’ll have to pay for all the bells and whistles. The platform has recently launched new features such as zoom integration, voice notes, emoji’s and more.

The thing with Flock is that it has all the necessary features we need built-in for free, and none of the “stuff” we don’t—and that’s the mark of a beautiful working relationship.

2. Video conferencing: Zoom

When I'm not Flocking, I Zoom it.

Zoom’s interface is simple and has direct screen sharing abilities that other brands make you pay for. It’s also comparatively user-friendly than Google Hangouts or Meetings or whatever Google is calling it these days.

Plus, Zoom lets you record your team meetings and screen-sharing sessions, another important feature that flies under the radar.

3. File sharing: Google Drive

Dropbox is amazing, but Google Drive is better.

This especially is true if you’re a faithful Microsoft Office user because of its capacity to readily convert Word docs and Excel sheets. Additionally, sharing files securely across multiple platforms is now a must-have integration, and Google Drive can be deployed just about everywhere, including Flock.

Full-disclosure: Mastering access to file-sharing permissions remains a work-in-progress.

4. Task management: Asana

I absolutely love everything about Asana. The boards, portfolios, sub-tasks, even the colors. But the feature I adore the best is the simple calendar view that brings it all together.

Asana lets you keep track of who’s doing what and by when the task is expected to be complete. Delegate subtasks to colleagues on separate teams, assign them accomplish items and track every project update (including comments and links to shared files) in a simple calendar view.

5. CRM: HubSpot

Growing businesses need an extremely robust Customer Relationship Management (CRM) solution, and HubSpot is just that.

When it comes to one centralized portal for all of your data touchpoints and reporting combined, HubSpot makes the most feasible for businesses across. Having the facility to not only store, segment, and track pertinent sales and marketing data, but also maintain vital insight on customer and employee relationships, saves your teams heaps of time.

That’s something you can’t put a price tag on. Luckily, you don’t have to because the HubSpot CRM is free for all businesses to use.

In conclusion, today’s ultra-competitive business environment, cutting-edge collaboration tools are imperative for accelerating productivity and results. The key is finding the right software that works for you.