Monday, June 29, 2020

Esper Announces Free Pricing Tier to Support Android IoT Innovation


Esper announced they will provide free access to their Android DevOps tools for innovators and entrepreneurs worldwide. The startup hopes to create a healthier global ecosystem of Android innovation and lasting impact in healthcare, education, and other industries. The open-source Android platform is at the forefront of IoT innovation, and nearly unlimited potential for socially responsible innovation in the future.

“Smart, connected Android devices can create a brighter future for everyone,” says Esper Co- Founder and CEO, Yadhu Gopalan. “We believe that removing barriers to Android IoT innovation can result in technology for the greater good, like student tablets that equalize education access and remote healthcare monitoring devices that improve quality of life for patients with rare conditions.”

Esper is a Madrona Ventures-backed startup for Android DevOps with rapidly growing global customer adoption among major brands, startups, and nonprofits across industries. The firm’s core product is advanced device and app management tools for single-purpose Android devices of any form factor, including kiosks, mobile point-of-sale (mPoS), and non-traditional IoT hardware. Esper is free for fleets of 100 or fewer devices, and priced very affordably for larger fleets.

“We are excited to announce this Freemium model, especially for our customer base in India. Nearly 97% of consumers in India use Android devices. Given the current circumstances more and more businesses are adopting a mobile first approach and Android is the preferred platform, given its cost effectiveness. This makes India a huge market for us and also presents a requirement for effective device and app management in the Android dedicated device segment. Esper’s product connects a secure connection between the cloud and Android IoT devices. Our ultimate goal is to have one million devices on Esper’s platform that improve quality-of-life for people worldwide.” says Shiv Sundar, Co-Founder and COO of Esper.

Sundar will be available to answer questions about socially responsible Android mobility during an upcoming open “AMA” session- or, Ask Me Anything -  at 11 am IST on 9 July, 2020 via video conference. Details are available on the Esper website.

Social responsibility is woven into Esper’s cultural fabric, and a value that influences every decision from new partnerships to hiring. In recent months, Esper has formed fundraising and technology support partnerships with non-profit groups across India, including HungerBox and iTeach Schools.

“By providing free or affordable infrastructure for Android IoT innovation, Esper is able to help other organizations dedicate resources to solving challenging problems instead of fleet operating costs,” says Sundar. “We believe removing barriers to innovation is a socially responsible business, and ideally, contributes to a more diverse ecosystem of global transformation.” 

About Esper

Esper is a cloud platform that automates application deployment and management for Android devices. Using Esper, enterprises can configure and monitor Android devices for various use cases, keep them secure to help their business function seamlessly. Esper also specializes in streamlining the process for building, deploying, and managing apps on devices for POS, restaurants, kiosks, logistics, and transportation at scale.

Esper operates out of Bengaluru and Seattle and specializes in meeting the requirements of markets in US, Canada, India, and SE Asia.

Aditya Birla Sun Life Insurance Launches Child’s Future Assured Plan


Aditya Birla Sun Life Insurance (ABSLI), the life insurance subsidiary of Aditya Birla Capital Limited (ABCL), has launched a one-of-its-kind insurance plan called ABSLI Child’s Future Assured Plan. It aims at assured returns combined with protection, to financially secure a child’s future milestones. 

This child plan offers guaranteed returns and is a non-linked non-participating life insurance plan. ABSLI Child’s Future Assured Plan enables you to plan for child’s two significant milestones - education & marriage by providing the required cash flow to help you meet your goals for your child’s future. It has an in-built Waiver of Premium element that ensures that the policy continues in case anything unfortunate happens to the life insured. This plan offers the flexibility to choose periodic pay-outs of 3, 6 or 9 years to plan for child’s education and a lumpsum at the desired milestone, to plan for marriage. The customer can also avail the option to receive both, guaranteed regular income to plan for their child’s high school, graduation, and post-graduation expenses and guaranteed lump sum as corpus for marriage related expenses.

The plan can be tailor-made and customized basis an individual’s requirement by opting for solutions such as flexible benefit options, premium paying term, death benefit, and additional riders. It offers the choice to enhance risk cover up to 200% of Sum Assured. This plans also enhances the benefits by providing Loyalty Additions of 20% of each pay-out for policies, where all the premiums have been paid through the premium paying term (PPT).

Policyholder can avail assured pay-outs and high sum assured rebate with maximum guaranteed benefits, to plan for his/her child’s education, marriage, or both together by opting from any of the following options:

* Education Milestone: Option to receive guaranteed annual pay-outs for 3/6/9 years as per the need for child’s education preferably on child’s age from 15 to 21 years.

* Marriage Milestone: Option to receive a guaranteed lump sum on maturity for a child’s marriage fund preferably on child’s age from 24 to 32 years.

* Education and Marriage Milestones: Option to receive both guaranteed income and a lump sum for a child’s education & marriage.

Death Benefit: In the event of unfortunate death of Life insured, any premiums due thereafter will be waived off and nominee will continue to receive scheduled Assured pay-outs. The nominee can also avail the option to receive a lump sum of future Assured pay-outs at a discounted rate. 

Commenting on the launch, Kamlesh Rao, MD & CEO, Aditya Birla Sun Life Insurance said, “Building and sustaining wealth corpus for child’s important milestones has always been the topmost priority for every parent. During such unprecedented times, protection for your child’s dreams and goals becomes a matter of utmost importance, hence the need for creating a tailored solution, which provides guaranteed returns for addressing your child’s future needs. We believe that ABSLI Child’s Future Assured Plan is a distinctive product with assured pay-outs, which will cater to suit financial goals of parents and a defined corpus will ensure peace of mind."

Key Benefits
• Comprehensive planning for your child’s future: Plan for your child’s education, marriage or both life stage needs together under one product
• Guaranteed Benefits: All benefits are fully guaranteed 
• Enhanced value for loyal customer: Get 20% extra on each benefit as & when due as loyalty addition
• Flexibility to plan according to your desired milestone: Pick a PPT & Assured Benefit Payment Term  as per your desired milestone
• Enhanced risk coverage: Choice of enhancing risk cover up to 200% of Sum Assured to provide financial security to your loved ones in case of any exigency. Additionally, enhance coverage through riders.
• Policy Continuance Benefit: We shall pay the monies at your desired milestones and the policy shall continue as is even in  your absence
• High Sum Assured Rebate available

About Aditya Birla Sun Life Insurance, an Aditya Birla Capital Company 

Aditya Birla Sun Life Insurance Company Limited (ABSLI), is a life insurance subsidiary of Aditya Birla Capital Ltd (ABCL). ABSLI was incorporated on August 4th, 2000 and commenced operations on January 17th, 2001. ABSLI is a 51:49 a joint venture between the Aditya Birla Group and Sun Life Financial Inc., a leading international financial services organization in Canada.

Formerly known as Birla Sun Life Insurance Company Limited, ABSLI is one of India’s leading life insurance companies offering a range of products across the customer’s life cycle, including children future plans, wealth protection plans, retirement and pension solutions, health plans, traditional term plans and Unit Linked Insurance Plans (“ULIPs”).

As of March 2020, total AUM of ABSLI Stood at Rs. 411,261 million. ABSLI recorded a gross premium income of Rs. 80,100 million in FY 2019-20 and registering a y-o-y growth of 7% in Gross Premium with Individual Business FYP at Rs 18,036 Mn. ABSLI is currently ranked 7th in Individual Business (Individual FYP adjusted for 10% single premium) (Source: IRDAI reported Financials). ABSLI has a nation-wide distribution presence through 397 branches, 8 bancassurance partners, 6 distribution channels, over 82,000 direct selling agents, other Corporate Agents and Brokers and through its website. The company has over 13,000 employees and more than 17 lac active customers.

The Role and Importance of Doctors in Our Lives was Never Valued More Than Now


By Dr. Kasu Prasad Reddy – Chief Surgeon and Founder – MaxiVision Super Specialty Eye Hospitals, Hyderabad.

First and foremost ley us remember the heroes of our country, the soldiers who lost their lives while doctoring to protect all of us from the enemy. 

Then some heroes don’t wear capes, we call them doctors. This anonymous one-liner has never been more true that it is today. We have all witnessed it at some point or the other during these past few months across television screens, in the news and elsewhere. I am 71 with high risk but working from day one for emergencies and from 1st May for selective because the primary duty of a doctor is to serve and this is the time when we are most needed. 

The role and importance of Doctors in our lives have never been valued more than during the current Pandemic. Though Doctors have always played a significant role in the lives of individuals and society as a whole the current scenario has bought the significance of their role

to the forefront. Like a soldier during wartime, doctors have gone beyond the call of duty working non-stop to save lives risking their own, especially our government doctors. 

In these difficult times, doctors have not given up in spite of many incidents being reported of

doctors being attacked by patients. Adding to their difficulties are also reports that some state governments are not being able to pay salaries. Some doctors have not gone home for several days. So far over 32 doctors have died of COVID 19.

Their contribution to human health is beyond comparison as Doctors not only save lives they also make a difference by helping patients alleviate pain, recover from a disease quicker and help improve the quality of life of a patient. A patient's ability to lead a good life, even if they can't be cured, makes a huge difference to them and to their families.

A doctor uses his extensive knowledge and applies the same to identify a medical problem faced by a patient and then uses his or her skills to cure it. During times like today where a contagious disease is threatening to claim almost an entire population across the globe not just a few hundred people. Timely measures and awareness by doctors is helping curb and contain this catastrophic situation from of going beyond control.

Like never before as a nation, we need to rise for this special occasion of Doctor’s Day, to show that we are proud of the talented medical professionals we have in our country. Recognizing the fact that doctor and their nurses and other medical personnel today are dealing with medical emergencies that neither India nor the world has ever witnessed.

About Doctors day: To pay our tributes to doctors in India, Doctor’s day is celebrated on 1st July every year. This date coincides with both the birth and death anniversary of Dr. B. C. Roy. It reminds us of the special contribution made by this legendary physician, who treated thousands and inspired millions of lives, including the life of Mahatma Gandhi.

Muthoot Finance Launches ‘Sunheri Soch’ Radio Campaign By Amitabh Bachchan


Muthoot Finance, India’s No.1 Most Trusted Financial Services Brand and India’s largest gold loan NBFC has entered into a unique partnership with RED FM, one of India’s largest and much awarded private radio networks to launch a series of real-life inspirational stories that break stigmas around gold loans in India. With ‘Muthoot Finance Sunheri Soch’ campaign, the financial services conglomerate brings highly successful stories of various common men & women who dreamt big and made their dreams come true by availing gold loans from Muthoot Finance.

Sunheri Soch aims at encouraging and educating masses about actively adopting gold loans and realising their dreams. The campaign is a series of inspiring, real-life stories of common people who took a gold loan from Muthoot Finance and moved ahead in life. Muthoot Finance’s brand ambassador Shri Amitabh Bachchan beautifully narrates these stories in an all-new avatar. As part of this campaign, a melodious Sunheri Soch anthem was launched with Red FM’s top RJs saluting the courage of these successful people who have achieved their dreams in highly challenging circumstances. Sunheri Soch is a celebration of their achievement, and Muthoot Finance is proud to be a catalyst in this journey of millions of Indians.

Commenting on the association, Mr. Alexander George Muthoot, Deputy Managing Director, The Muthoot Group said, “We have always launched path-breaking campaigns that have brought attitudinal transformation in the lives of people. Gold loans have huge potential as Indian households have 26000 tons of gold & just 2-3% of this is monetised by way of gold loans. We at Muthoot Finance are the guardians of trust who empower society to realise the power of their dreams by unlocking the true value of their emotional currency. Our Sunheri Soch campaign brings inspirational real-life stories to life to help common people realise their dreams”

Mr.Abhinav Iyer, General Manager, Marketing & Strategy, Muthoot Finance added, “Sunheri Soch is a series of life-transforming stories that can inspire a million others. As humans-beings, we feel inspired by great success stories. With a little help from Muthoot Finance, these are people who realised their dreams. With +2.5 Lac customers being served every day, it wasn’t easy to hand-pick a few success stories. Mr Bachchan’s incomparable voice and amazing delivery has just brought in the magical touch to this campaign”

Commenting on this association, Ms. Nisha Narayanan, COO & Director, Red FM and Magic FM said, “We are excited to announce our collaboration with Muthoot Finance, one of the most trusted financial services brand in India to feature inspirational success stories and break all the prevailing apprehensions associated with gold loans. With deeper engagement being the primary need of clients, we have taken a different approach in sharing some of the extraordinary real stories of Muthoot Finance Gold Loan customers”

Ms.Ruchi Mathur, Senior VP, Mindshare said:

“Magic happens when real life and storytelling come together. Especially in times like these when consumers and listeners are looking for something positive to latch on to. With this idea, we are not selling a brand or a product, but we are bringing hope to the many who have a dream, but just need the inspiration and a little help. We at Mindshare Content+ are proud to partner Muthoot Finance Sunheri Soch and hope this platform will bring the change we feel it can”,

About Muthoot Finance:

Muthoot Finance is the flagship company of The Muthoot Group which has 20 diversified business divisions. With 5000+ branches, the Group serves over 2.5 Lac customers every day. Muthoot Finance is also India's largest gold loan NBFC and India’s No.1 Most Trusted Financial Services Brand, according to the Brand Trusted Report. It is a reputed ‘Systemically Important Non-deposit taking NBFC’. As part of the core business, Muthoot Finance provides loans secured against household gold jewellery at highly affordable rates and amazing product features. Globally, the Group has presence across, USA, UK, UAE, Costa Rica and Sri Lanka. In the recently announced financial results for FY20, Muthoot Finance posted a record Net Profit of Rs. 3,168 Crores (a 50% growth over FY19). The Consolidated Assets Under Management (AUM) grew by 22% for the same period and stood at Rs. 46,800 Crores.

Beauty of the Omnipresent Cloud During the Pandemic Globally


By Nilesh Jain, Vice President, Southeast Asia and India, Trend Micro

The fog has lifted to reveal photos of cities around the world with clearer skies – an unexpected silver lining in this pandemic. The next time you look skyward, may I suggest that you take a closer look at the clouds dotting the sky too?

We often miss not only the beauty of the atmosphere’s omnipresent cloud but also cloud interfaces integrated all around our homes, offices and public spaces.

Amid the COVID-19 pandemic, many countries across the world opted to go under a ‘lockdown’ to ‘flatten the curve’ of infection. These lockdowns meant confining the citizens to their homes and shutting down businesses. While it has definitely slowed down economic activity, certain kinds of businesses have experienced tremendous growth. Take Netflix, for example. Owing to social distancing and stay-at-home orders, it is but obvious that people are keeping themselves entertained through multimedia streaming apps. For the first quarter of 2020, new Netflix subscriptions reached 15.8 million surpassing the earlier prediction of 8.8 million.

This brings us to the question of how Netflix could cope with such a massive surge in usage. The answer is the public cloud. Apart from the almost instant scalability it brings, the cloud-based business model used by companies such as Netflix allows them to not just scale when required, but also handle shifts in traffic patterns—all the while remaining reliable to their customers.

It is clear that the pandemic will accelerate cloud adoption. The opting for a cloud environment, once viewed as an option, will now witness greater urgency, due to the many benefits it brings. According to the annual State of the Cloud Survey, 30% of large enterprises expect their cloud usage to significantly increase as a result of the present crisis. Furthermore, among SMBs and enterprises, a net 47% of organizations plan for increased cloud usage because of the changes that the pandemic has brought on. However, this increasing reliance on the public cloud comes with several underlying challenges, the biggest of which is misconfigurations.

Misconfigurations—the biggest challenge in cloud environments

It is vital to remember that moving to the cloud does not mean all risks are eliminated. While some risk factors are reduced, others are introduced. Cloud environments face security vulnerabilities on several counts, from the failure to maintain proper security hygiene to system vulnerabilities at the end-user level. In fact, according to research conducted by Crowd Research Partners, nine out of ten cybersecurity experts are highly concerned when it comes to cloud security.

Biggest among these threats are misconfigurations, which to put it in the simplest of terms are the mistakes of the IT teams as they set up the organization’s cloud infrastructure. According to a study conducted by Trend Micro, it was found that on an average 165 million misconfigurations take place on the cloud every day. The same study also pointed that four out of ten—40%—of cloud related incidents can be traced back to misconfiguration in the cloud environment.

It is necessary to understand why misconfiguration is such a big threat. Let’s take an example we are all familiar with—an iPhone. Before starting to use a new phone, the security settings on the phone needs to be configured, to be changed from the default setting. Setting up privacy measures such as passcodes, fingerprint analysis, whether one wants to upload a picture of oneself to their Apple account, etc., has to be set up. Similarly, when an organization migrate their workloads to a cloud platform, security needs to be configured. Nevertheless, inadvertent misconfigurations are common. For instance, an application team configuring a workload whose prime concern would be application connectivity, may unintentionally misconfigure the connectivity, thereby overlooking network security.

Another reason for the rise in cloud misconfigurations can be attributed to the lack of visibility and rapid public cloud adoption. Without adequate visibility, security teams are unable to secure cloud environments. Furthermore, as the percentage of adoption grows, the volume of activity proportionally increases, leading to additional misconfigurations such as a lack of awareness of cloud security and policies, lapse in supervision, lack or insufficient control and negligent internal activities. Add to this the number of services being provided by public cloud providers and it is easy to understand why misconfigurations occur. AWS, for example, between the years 2007 and 2017, have added 100 services to their portfolio, which roughly works out to around 10 services each year. This number spiked in the last two years alone, with their portfolio of services adding over 75 offerings.

On top of configuration visibility issues, container which has emerged as a solution for complicated micro service based cloud native applications (through the flexibility it provides) causes security teams to have very less visibility. This can be primarily attributed to the shared responsibility shift in DevOps, which then results in forgotten systems and undeleted logs which can turn out to be a hidden vulnerability.

Underlying all these challenges is the fact that the pace of technology adoption is much faster than the adoption of security technology. For instance, by the time an enterprise adopts the use of containers, serverless technology emerges as another level of abstraction on top of containers—making it all the more difficult for security teams to keep up.

Steps to avoid misconfiguration

The number of security breaches steadily increasing due to misconfiguration makes it all the more important for enterprises to take the right steps to prevent these. The need of the hour is for security teams to deploy a single security tool that offers the equal amount of visibility and security for both on-premise applications and new generation container and serverless based micro services applications. The next best practice would be for organizations to deploy custom design tools which can perform an auto-audit of any misconfiguration, thereby matching the best practices guidelines offered by vendors and provide solutions on the go. Finally, it’s always best to partner with professional security consultants, who can help design security cloud architectures that will match future needs. Additionally, simple measures such as integrating security in DevOps from the very beginning and employing least privilege controls which restricts access to only those who need it will also go a long way in protecting cloud infrastructures.

Enterprises are equally responsible for their assets on the cloud

Most public cloud providers operate with a shared responsibility model. While the onus is on them to protect the infrastructure, it is up to enterprises to be responsible for securing their applications, data, operating systems, access management, and firewalls. Preventing misconfigurations then becomes the vital first step in ensuring security for assets on the cloud.

Innoviti Enhances ESOP Pool to US$10 Million to Create Payments Business


Leading provider of intelligent payment solutions, Innoviti, announced has that it has enhanced its ESOP pool to US$ 10 million.  This pool was created as a part of the structuring carried out during the recent fund raise from FMO and Bessemer.

Innoviti’s ESOP scheme, constituted during pre-Series A, is open to all full-time employees of the company and is awarded based on performance and loyalty.  With the recent enhancement, more than 30% of all employees, from senior leaders to system architects, field officers and call center executives are now covered. The objective is to motivate, retain, and attract employees to participate in Innoviti’s vision of transforming digital payments in India at scale. ESOPs provide an opportunity to these employees to create significant wealth, that would not be possible through life-time savings from salaries.

Innoviti’s payment solutions help merchants extract the full power of digital payments by using data and design intelligence, not possible with stand-alone terminals and QR stickers. Innoviti's solutions help merchants get extra sales, extra savings, and extra customers, by using data intelligence to form digital partnerships with banks and brands, enabling them to collaborate and create targeted offers for common customer pools and intelligently and instantly enabling them at the point of sale, driving unmatched marketing efficiencies.

Processing over 6.5B$ of annualized offline merchant payment volume (~5% of India’s offline merchant volume, based on RBI data), Innoviti is transforming digital payments at scale. The company leads monthly terminal throughput at 7000$ per terminal, 2X of India’s average of all other payment providers (RBI data). The use of technology to relentlessly drive reliability and automate processes has further fuelled gross margins, making Innoviti the most capital-efficient company in this space (based on publicly available data). This reflects the speed and scale of impact, number of lives touched and the exponential learning team Innoviti has created along the way.

Innoviti is backed by marquee investors including Bessemer Venture Partners, USA, SBI Venture Capital, Singapore, FMO, Netherlands, and Catamaran, India.  Series C funding was led by FMO and Bessemer.

Quotes:

“Great companies require great teams, and great teams need exceptional talent.  We love to spot and nurture talent that demonstrates outstanding levels of commitment, curiosity, and capability.   While for these people their joy is their high in discovering and solving tough problems, ESOPs are one other way to make their contributions to the company worthwhile for them.

As a start-up our team members fight against several odds to create successes.  It is a difficult journey and its moving to see how some people relentlessly drive this fight, dedicating their time, often way beyond office hours, to leap over hurdles and create phenomenal successes. ESOPs are a small token to make those victories that much sweeter.

Our shares have been quite liquid, and over the years several of our team members have sold their shares to fulfill their dreams.  When we hear stories from our former team members of how they used this wealth to build their home, buy a car or even start their own business, the real purpose of ESOPs comes alive - to enable employees to fulfill their dreams, as they help the company fulfills its.

We are very thankful to our investors who have supported the company time and again in not only expanding the ESOP pool, but also making it accessible and attractive for team members to see meaningful benefits during their journey at Innoviti.” – said Mr. Rajeev Agrawal, CEO, Innoviti.

The New Mantra: Future of SMEs Post COVID 19 in Indian Market

By Sandip Chhettri,COO,TradeIndia

While the novel coronavirus has wreaked havoc upon the organized world, it has also ushered an opportunity for the new tides of transformation to emerge. This evidently bleak situation where businesses and institutions have suffered substantial losses on account of the global pandemic also holds the potential for heralding a profound paradigm shift in the way businesses are imagined and defined, namely the shift from offline to the online digital medium. While most organisations in the world have sanctioned their employees to work from the safety of their homes, there is still a lot of ground left to cover. There is an overwhelming gamut of businesses belonging to sectors, which have hitherto operated in a conventionally offline manner.

Industry types such as the manufacturing industries, retail operations, hospitality, mobility, etc have always existed along the physical contours of operation. While the big multinational corporations have the advantage of vast capital and resource to their disposal, small and medium enterprises benefit from their agile and more compact nature of working. Therefore, opportunities exist for both David and Goliath in this new world order to streamline their operational mediums to achieve seamless objectivity.

The lockdown has taught the entire business world a lesson in the survival of the fittest tactics and how best to leverage seemingly adverse conditions to one’s own gain. The Government of India has brought in a surfeit of bailout packages, amended fiscal policies, rate cuts, loans and waivers to rescue the ailing industries in the country. It has also unequivocally championed the need for the nation to become self-reliant, besides heralding a slew of ingenious schemes such as the ‘vocal for local’, financial aid and an INR 20,000 crore security reprieve. The centre is also endorsing the immediate need for businesses, academic institutions, and public sector units to immediately and effectively shift to online means of business to maintain market relevance.

Here is a slew of essential factors every SME and MSME must go through before recommencing their operations once the lockdown gets lifted:

Neutralize the scene

No matter the size, nature, or dimension, the primary concern for every business is to initiate an in-depth assessment of the existing company assets, its overall financial health and security aspects. As the pandemic has interrupted operations, productions and sales across frontiers, it is essential for companies to arrive at a realistic and holistic overview of the present situation in the face of the virulent pandemic. The company leadership must resolve the various deficits, prospective inflow and outflow of capital, latent expenditures and burdens. Obtaining dependable and actionable reports regarding the various respite from government, apex trade and commerce bodies, investors are important before undertaking critical decisions such as pay cuts, scrapping of potential future investments, growth and expansion plans, etc

Realigning your goals 

Re-appraisal of all business blueprints is of the utmost essence for SMEs in the event of such an industrial setback. The post-pandemic landscape is surely going to be different than the pre-COVID days and businesses have to revamp and realign their planning and strategy for the future accordingly. There is a need for a realistic and well-formed map for the road ahead while taking into consent the outlook of the various stakeholders of the company. The leadership should also reschedule the company objectives in accordance with the unprecedented coronavirus developments. Reforming the annual execution plan can constitute a spectrum of diverse business variables such as suspension of funding rounds, forging new partnerships, or discontinuing unfavorable ones.

Embracing the digital

The current environment dictates that SMEs as well as the smaller entities immediately switch to the digital pathways of business engagement and create a strong and veritable online presence. By tapping optimally into the potential of social media, businesses can even generate sales through interactions with peers and customers via online channels of communication. This is the age of digital media marketing and entrepreneurs must harness it now, more than ever. Those organizations that have hitherto operated through offline modes should etch out a transition layout for the imminent digital future without compromising on employee efficiency or data safety. 

The revolution must be live

The fourth industrial revolution is a well-timed boon indeed, a veritable blessing in disguise for businesses around the world. The latest technological disruptions such as the AI, ML, IoT, CRM, Cloud and other innovations must be leveraged by even the SMEs. Businesses should adapt to the fourth revolution of smart automation and invest appropriately to bestow a new-age tech-empowered operational facelift, thus thriving in the digital economy. Tech-empowered businesses have the edge over conventional competitors churning greater ROI and market performance even in the times of a pandemic.

Though the necessary investments for these overarching business augmentation and up-skilling may seem unfeasibly vast, it is an essential cost that must be undertaken considering the future consequences.  Businesses must execute optimum risk-mitigation strategies in the face of the pandemic and should also seek to acclimatize for any future crises.

Total Pageviews