CleverTap, the cutting-edge mobile marketing automation solution provider, today announced that Dream11, India’s biggest sports gaming platform, is extensively using its comprehensive data-driven user engagement suite to further consolidate its position in the competitive fantasy sports market.
Ever since its inception in 2012, Dream11 has scaled rapidly to become the fantasy sports platform of choice for over 40 million users in India. Catering to a diverse target of sports fans with evolving sensibilities and sacrosanct loyalties, Dream11 aims to complement the entire sports consumption experience across both web and mobile channels. CleverTap’s AI/ML-powered platform is helping Dream11 craft personalized, contextual, and timely engagement campaigns to drive higher app monetization and retention.
To create personalized campaigns, Dream11 leverages CleverTap’s automated segmentation capability that uses RFM (recency, frequency and monetary) analysis to segment its user base into 10 distinct segments. With RFM, Dream11 is able to discover its champions, loyal users, and those that are at-risk or hibernating. By keeping track of user activity and their monetary values, they are able to run targeted campaigns to reduce at-risk and hibernating users over time while also running loyalty programs to keep their champions and loyal users coming back.
Using CleverTap Journeys, Dream11 can now visually build highly effective push notification campaigns based on specific historical and real-time in-app user actions or inactions. Dream11 is also leveraging the power of rich push notifications by embedding their “Dimaag Se Dhoni” campaign slogan as an accompanied sound in their notification. Not only does this help their notifications stand out, but also adds an interesting dimension to the entire user experience.
Rahul Mirchandani, VP of Customer Retention at Dream11 said, “We are fast changing the way a sports fan consumes sports by providing them a highly immersive second screen experience. Playing on Dream11 requires the application of both creative imagination and rational thinking. In such a scenario, converting infrequent users into repeat customers through effective and timely mobile marketing campaigns is of utmost importance.” He further elaborated, “CleverTap’s automated segmentation engine helps us harness user-level behavioral insights to craft engagement strategies that drive higher monetization and retention. Using their advanced marketing automation platform, we believe we can extensively tap into the sporting interests and loyalties of sports fans and provide a great product experience.”
Sunil Thomas, CEO of CleverTap said, “The rapid evolution of fantasy sports as an engagement and monetization opportunity has been remarkable. Dream11’s rise in terms of scale as the go-to fantasy sports platform in India has been noteworthy.” He further elaborated, “Our advanced automated segmentation engine helps Dream11 identify different user segments that need to be engaged with across devices through personalized and contextual notifications. Also, these have to be delivered at the right time to maximize chances of users coming back to the platform to strategically make their teams. We are thrilled to be powering the growth of India’s largest and most loved fantasy sports platform and are excited to see what lies in store next.”
State Bank of India Managing Director (Retail and Digital Banking) Parveen Kumar Gupta today handed over a cheque of Rs.8 Crore to E P Jayarajan, Minister in-charge of Chief Minister’s Distress Relief Fund (CMDRF). This includes Rs.5 crore raised by the employees of State Bank of India (SBI) collectively and a further contribution of Rs.3 crores by the Bank, to make the total contribution amount to Rs. 10 crore in the Chief Minister’s Distress Relief Fund (CMDRF), including the initial contribution of Rs 2 crore to CMDRF.
On handing over the cheque to E. P. Jayarajan, Minister in-charge of CMDRF, P. K. Gupta, MD – Retail & Digital Banking, SBI said, “We are grateful to our employees for their overwhelming response and appreciate their contribution for coming forward in large numbers to help the citizens of Kerala in restoring their lives. The bank stands by the people of the state in this critical situation.”
The Bank has 1245 branches and 3243 ATMs in the state. Over 15000 employees of the Bank across the state voluntarily undertook on-the-ground relief measures by providing basic supplies like food & grain, medicines, drinking water, clothes, to the distressed citizens of the state. The Bank managed to normalize services for its customers by making all Branches and most of the ATMs operational immediately. To meet immediate cash requirements of the flood affected people, over 2800 Cash@POS machines were also deployed by the Bank.
SBI also announced special term loan for repair and renovation of homes destroyed by the flood to help the home loan borrowers of the bank to restore their lives. With zero processing fees, the loan will be offered to the applicants at 1year MCLR rate of 8.45% per annum.
The bank has also announced waiver of various charges and fee on banking transactions in Kerala state for a period of time on the following:
1. No processing fee for any loan relating to flood relief measure.
2. No charges for issuing duplicate passbook, ATM card, Cheque books
3. No late payment fee on EMI
4. Waiver of all charges on remittance to CMDRF (including NEFT / RTGS remittance from other banks)
5. No charges on non-maintenance of minimum balance from proceeds of relief fund provided by Govt. and agencies to be put on hold. If any such charge is recovered, the same would be refunded.
Apart from the above, bank has also taken below relief measures to support the flood affected people:
1. Xpress Credit to the existing account holders with relaxed norms (for one month’s consumption)
2. Individuals who have displaced and lost personal documents can open small accounts with only photograph and signature / thumb impression.
3. The Bank has opened a dedicated “Help Line” desk at its Local Head Office to assist clarify queries by flood affected customers.
4. The Bank has already taken necessary steps for implementation of SLBC directives for providing various reliefs by restructuring/rescheduling existing loans of flood affected customers under Agri, SME segments and also Housing Loans etc.
Lenovo, the leading global PC and Smart devices brand, today unveiled the new ThinkPad E480 laptop for Small and Medium Businesses (SMBs) and start-ups. The product boosts of 11 grade military specifications and aims to enhance the workforce functionality.
The device is built to last and tested for durability. A comfortable backlit keyboard and the latest generation of touch fingerprint sensor makes for a smooth functioning laptop. With a 14-inch form factor and 1.75 kg (3.9 lbs) weight, the device is designed for the mobile workforce. It also comes with a slew of security features, sleek design, and standardized connectivity to enable a business what it needs to get ahead.
Commenting on the launch, Ashish Sikka, Director SMB, Lenovo India said, “The small and medium enterprises today have to embrace the latest technological trends with rugged and stylish laptops. With the launch of ThinkPad E480, we believe the SMB market will be able to keep their employees happy as well enhance their work productivity. At Lenovo, our objective is to increase productivity & reduce downtime for SMBs to focus on their core business objectives. With the launch of the ThinkPad E480 series, we have addressed their need for reliable, durable and secure laptops with easy maintenance.”
Highlights of the ThinkPad E480:
ThinkPad E480 (Prices starting from INR 32,999)– The powerful and aesthetically pleasing E480 is the thinnest laptop in its category. It provides up to 13 hours of battery backup with Quick charge technology and Dolby Advanced speakers. The new ThinkPad E480 also offers dual drive capabilities with SSD for performance hungry users.
It's reliable—as shown by the certificate of Military Grade Specification which includes series of rigorous tests it undergoes against shocks, drops, and other extremes —and secure, thanks to its optional Touch Type fingerprint reader and dTPM 2.0 chip. Additionally, the users and IT Managers can rest easy with the Lenovo sealed battery warranty, offering three-year coverage for non-CRU batteries.
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· Rich visuals - 14" HD (1366 x 768) with antiglare display and optional FHD IPS Display
· Weight starting at 3.85 lbs (1.75 kg)
· Warranty - Up to 5 year on-site warranty
· MIL spec tested
*The above prices vary basis the configuration. Prices are exclusive of taxes but do not include shipping or options and are subject to change without notice; additional terms and conditions apply. Reseller prices may vary. On-shelf rates may vary by geography and products may only be available in select markets. All offers are subject to availability. Lenovo reserves the right to alter product offerings, features and specifications at any time without notice.
A majority of residents (81%) of the Silicon Valley of India, Bengaluru, said they have had at least one ‘game changer’ idea or invention, which could transform India’s work or leisure life, but one out of three does not know of a place in the city where they can network with like-minded people and mentors, and nurture their ideas.
The survey, conducted across Bengaluru with over 1,600 respondents, was commissioned by Samsung Electronics to gauge the issues faced by young budding entrepreneurs in shaping their ideas.
When asked what they thought defines the character and nature of Bengaluru, respondents pointed out to the city’s startup culture, innovation and R&D, technology business as well as its art and culture and heritage buildings, highlighting the diversity of the city, especially its millennials who are looking for interesting experiences in the city.
While a third felt the city’s heritage buildings and architecture, which is a mix of colonial and art deco buildings spread across the city, defined its character, almost four in five of the millennials said they rarely ever notice heritage buildings in the city when travelling within the city.
A sizeable 77% of millennials and 63% of non-millennials say they would want to restore heritage buildings and see them being converted into public spaces for art, culture and other events around technology and startups to hone the dreams of its residents. Most respondents felt the city currently has a shortage of such spaces.
These millennials and non-millennials alike want heritage buildings across the city to be restored, development of more art and culture venues in the city and greater number of parks and outdoor spaces to be created for recreation, again highlighting the fact that people of the city crave public spaces and care for its culture and heritage. These aspects are something that the rapid growth of the city as the technology centre of India may have ignored over the years.
“Bengaluru is India’s undisputed tech hub. As the information technology business has grown over the years, it’s also acquired the moniker of India’s startup capital. No wonder 81% of Bangaloreans say they have at least one game changing idea in our survey. But we found that while technology might be centre stage, the city has a heart. The city loves its art, culture, which is why they want to save heritage buildings and turn them into beautiful venues for concerts, museums and public spaces for art and culture. They also seek more venues for networking creative and business ideas they have,” said Mohandeep Singh, Senior Vice President, Mobile Business, Samsung India.
NXP Semiconductors N.V., the world’s largest supplier of automotive semiconductors1, has acquired OmniPHY, a provider of automotive Ethernet subsystem technology. The company’s expertise includes automotive Ethernet, a technology that enables the rapid data transfer required for autonomous driving. OmniPHY’s advanced high-speed technology, combined with NXP’s leading portfolio and heritage in vehicle networks, uniquely positions NXP to deliver the next-generation of data transfer solutions to carmakers. Financial terms of the transaction are not disclosed.
An automotive networking revolution is underway, driven by the need for higher data capacity and speed to meet the requirements of increasingly autonomous and connected vehicles. New advanced autonomous driving systems will require gigabit data speeds and beyond. Current plans for next-generation vehicles call for eight or more cameras, high definition radar, lidar and V2X capability, all of which generate steep data challenges for current car networks. These requirements, combined with the modern vehicle’s need to offload data to enable the new business opportunities of the connected car, will soon make terabyte levels of data processing commonplace.
“One of the vexing questions of the Autonomous Age is how to move data around the car as fast as possible,” said Ian Riches, Executive Director for Global Automotive Practice at Strategy Analytics. He further added, “Cameras and displays will ramp the number of high-speed links in the car to 150 million by 2020 and by 2030 autonomous car systems will aggressively drive that number to 1.1 billion high-speed links.”
As the self-driving ecosystem works to deliver on emerging automotive data requirements, many have turned to enterprise networking solutions as a stopgap measure for testing. Yet long-term solutions will need to be automotive grade and of a size and weight that make their implementation feasible. NXP’s acquisition of OmniPHY, which has already begun to translate 1000BASE-T1 Ethernet for the automotive space, will give NXP a significant position in this rapidly evolving area.
“Our heritage in vehicle networks is rich and with our leadership positions in CAN, LIN, and FlexRay, we hold a unique viewpoint on automotive networks,” said Alexander E. Tan, Vice President and General Manager of Automotive Ethernet Solutions, NXP. “The team and technology from OmniPHY give us the missing piece in an extensive high-bandwidth networking portfolio.”
“Together with OmniPHY’s know-how, expertise and enthusiasm, we can accelerate the time-to-market for our 10-port Ethernet switch and PHY - SJA1110 and TJA1110, as well as drive standardization and innovation for the multi-Gbps solutions. This is an important achievement to position NXP Automotive as the leader in the autonomous drive market of the future,” shared Sanjay Gupta, Vice President & India Country Manager, NXP. “We are enthusiastic for the contributions to innovation and leadership in standardization for automotive networking technologies, that the Automotive Ethernet Solutions teams based in Hyderabad and Bangalore bring to the table,” he added.
OmniPHY is a pioneer in high-speed automotive Ethernet IP and automotive qualified IP for 100BASE-T1 and 1000BASE-T1 standards. Over its six-year history, it has worked with some of the largest consumer companies in the world and has developed competitive 1st-silicon-right solutions for emerging markets like automotive and industrial Ethernet. OmniPHY interface IP and communication technology along with NXP’s automotive portfolio will form a “one-stop shop” for automotive Ethernet. The companies’ technology synergies will center on 1.25-28Gbps PHY designs and 10-, 100- and 1000BASE-T1 Ethernet in advanced processes.
“We are very excited to join NXP – a leader in automotive electronics, for a front-row seat to the autonomous driving revolution, one that will deliver profound change to the way people live,” said Ritesh Saraf, CEO of OmniPHY. “The combination of our teams and technology will accelerate and advance the delivery of automotive Ethernet solutions providing our customers with high quality and world-class automotive Ethernet innovation.”
Juniper Networks, an industry leader in automated, scalable and secure networks, today announced it has expanded its 18-year partnership with Ericsson, a global leader in mobile networks, to deliver a comprehensive end-to-end 5G solution leveraging each company’s complementary portfolios. Together, the companies are now offering service providers a complete 5G transport network solution with single pane of glass visibility to manage the new requirements of next-generation mobile service delivery.
This deepened partnership aims to offer service providers a complete solution from radio to core for new-service delivery while managing mounting complexity. 5G is expected to be a game changer for the next generation of business and consumer services, but the increase in connectivity, network traffic and customer expectations will likely create new challenges for managing the mobile transport network in a cost-effective way. Evolving 5G use cases, including connected cars, AR/VR and 8K video streaming, and the associated 5G radio requirements needed to support these diverse applications can place additional demands across the network. Capacity, connectivity, latency, synchronization, reliability and security needs will all require tighter integration between the 5G radio, core and transport layers of an end-to-end mobile network.
To alleviate these challenges, Juniper’s expanded partnership with Ericsson greatly simplifies service providers’ 5G transformation by creating a tightly integrated solution that combines Juniper’s routing for next generation WAN services and IP transport, and Ericsson’s Router 6000 and MINI-LINK microwave portfolio for distributed, centralized and virtualized radio access. In addition, the solution leverages Juniper’s Unified Cybersecurity Platform to secure the entire 5G mobile infrastructure against ever-expanding and sophisticated threats. This comprehensive solution provides seamless connectivity from the radio cell site to the mobile core all unified under Ericsson’s management and orchestration solution, improving the performance, quality and ease-of-use of the entire 5G solution. The joint end-to-end 5G transport solution will be designed and built from day one with the intent of supporting exceptional 5G radio performance in a cost-effective way.
As part of this deepened partnership, Juniper will utilize Ericsson’s go-to-market for mobile opportunities and Ericsson will include Juniper’s solutions for edge, core and security as part of its end-to-end 5G transport portfolio.
On an average, customers using a phone brand that costs anywhere above Rs 50,000 would be willing to pay 20% higher rent and the average budget is Rs 25,000 per month
How much money a person is ready to part with for rent is indicative of the lifestyle the person wants to maintain. The brand of the mobile phone a customer carries may reveal the amount of house rent they might be willing to pay. A recent study conducted by Housing.com and Makaan.com, indicates that customers using a phone that costs more than Rs 50,000 would be willing to pay 20% higher rent with an average budget of Rs 25,000 per month.
Data from the study suggest that on average, a user with a phone price bucket (PPB) of less than Rs 10,000 would be ready to pay anywhere between Rs 10,000 to Rs 17,000 per month depending on the city with an average budget of Rs 14,000 per month. The study indicates that customers who own a phone between Rs 10,000 - 20,000 would likely be willing to spend an average of Rs 16,300 per month on a rental home. Customers who spend between Rs 20,000 to Rs 50,000 on their phone would be willing to pay 27% higher than the previous category and their average budget would likely be Rs 20,700 per month.
Rental cost trends in key cities
Mumbai has the maximum average rental at Rs 23,000 per month which is 30% higher than Chennai that offers home at an average rent of Rs 17,600 per month.
New Delhi’s average rent closely follows Chennai’s and is at Rs 17,300 per month followed by Hyderabad at Rs 16,400 per month.
Kolkata, where average rental rates stand at Rs 11,400 per month is the most inexpensive location when it comes to rent among the major metros. Pune at Rs 13,200 per month is the next pocket-friendly rental hotspot.
45 - 47% of property seekers in Mumbai, Chennai and Hyderabad use a phone that is in the range of Rs 10,000-20,000 to search for homes on rent. However, rental home seekers in New Delhi used a phone in the range of Rs 20,000-50,000 category.
About 49% of rental home seekers in Kolkata searched properties for rent with a phone that falls in the bracket of Rs 10,000-20,000. However, the next big bracket is of users who use a phone within Rs 10,000.
Commenting on these trends Ravi Bhushan, Group Chief Product and Technology Officer, Housing.com, PropTiger.com, Makaan.com said, “High-end mobile phones are predictive of a person’s economic status. The choice of brand of phone and housing is indicative of the lifestyle one wants to maintain and a correlation between the two is intuitive. The study confirms that customers who spend higher on their gadgets will naturally do so for their homes as well but quantifies it for the first time.”
Tracking the trends and demand
About 85% of the demand lies within Rs 20,000 per month category. Statistics also show that maximum phone users searching for rental homes own a phone priced between Rs 10,000 to 20,000. The next big category is that of consumers who own phones worth Rs 20,000-50,000 followed by those who own phones priced less than Rs 10,000.
The average national rental budget is Rs 14,000 per month and the majority of Indians are looking for affordable rental properties.
Following the trend, about 47% of prospective tenants in tier II cities were looking for properties priced between Rs 10,000-20,000 per month. Just like other major metros barring Kolkata, most users have phones in the range of Rs 10,000 to 20,000.
About 22% of property seekers, nationally, are looking for homes priced within Rs 10,000 per month. Among major cities, Kolkata has maximum seekers within this range at 26% followed by Chennai at 25%, Pune at 23% and Tier II cities at 22%.
In almost all the cities, affordable to mid-priced rental homes are majorly in demand, and less than 2% rental home seekers are likely to want homes priced above Rs 50,000 per month.
Within this category, Mumbai (2.44%), Hyderabad (2.42%) and Noida (2.19%) witness the most number of buyers in the premium category of rental homes. Data suggest that these property seekers are either iPhone users or Samsung Galaxy Premium users.
Common phones used for property searches include iPhone and Android phones such as Moto G4, Galaxy J Series, Acer Iconia, Lenovo Vibe, Honor, HTC Desire and other brands including Redmi, Oppo, and Vivo. The cities included in the study are Mumbai, Kolkata, Chennai, Delhi, Bengaluru, Hyderabad, Noida, Gurugram, Greater Noida, Pune.
