Tuesday, February 6, 2018

Sophos Introduces Predictive Protection in Intercept X with Advanced Deep Learning

More effective than traditional machine learning, deep learning gives Sophos
Intercept X the highest detection rates and lowest false-positive rates in
the next-generation endpoint security market

Sophos, a global leader in network and endpoint security announced the availability of
Intercept X with malware detection powered by advanced deep learning neural networks.
Combined with new active-hacker mitigation, advanced application lockdown,
and enhanced ransomware protection, this latest release of the
next-generation endpoint protection delivers previously unseen levels of
detection and prevention.

Deep learning is the latest evolution of machine learning. It delivers a
massively scalable detection model that is able to learn the entire
observable threat landscape. With the ability to process hundreds of
millions of samples, deep learning can make more accurate predictions at a
faster rate with far fewer false-positives when compared to traditional
machine learning.

"Traditional machine learning models depend on expert threat analysts to
select the attributes with which to train the model, adding a subjective
human element. They also get more complex as more data is added, and these
gigabyte-sized models are cumbersome and slow. These models may also have
significant false positive rates which reduce IT productivity as admins try
to determine what is malware and what is legitimate software," explained
Tony Palmer, senior validation analyst with the Enterprise Strategy Group
(ESG). "In contrast, the deep learning neural network of Intercept X is
designed to learn by experience, creating correlations between observed
behavior and malware. These correlations result in a high accuracy rate for
both existing and zero-day malware, and a lower false-positive rate. ESG Lab
analysis reveals that this neural network model scales easily, and the more
data it takes in, the smarter the model becomes. This enables aggressive
detection without administrative or system performance penalty."

This new version of Sophos Intercept X also includes innovations in
anti-ransomware and exploit prevention, and active-hacker mitigations such
as credential theft protection. As anti-malware has improved, attacks have
increasingly focused on stealing credentials in order to move around systems
and networks as a legitimate user, and Intercept X detects and prevents this
behavior. Deployed through the cloud-based management platform Sophos
Central, Intercept X can be installed alongside existing endpoint security
software from any vendor, immediately boosting endpoint protection. When
used with the Sophos XG Firewall, Intercept X can introduce synchronized
security capabilities to further enhance protection.

"Predictive protection is the future of IT security. Sophos has taken a huge
step forward by bringing deep learning neural networks into the industry
leading exploit and ransomware protection of Intercept X," said Sunil
Sharma, Managing Director Sales at Sophos India & SAARC. "Being able to
protect against the next unknown attack instead of waiting for it to arrive
will change the way IT operations in every organization can protect their
users and assets. Intercept X can bring the most advanced next-generation
protection to any organization, regardless of their current strategy."

According to an  ESG Lab Validation Report, every company should assume it is always under attack from cyber threats. In recent ESG research, when asked the primary reasons they believe
cybersecurity analytics and operations are more difficult today, more than a
quarter of respondents said it was the difficulty of keeping up with rapid
change in the threat landscape.

First launched in September 2016, Intercept X has been proven in tens of
thousands of organizations worldwide. Customers and partners who took part
in the Early Access Program for this latest version of Intercept X commented
on the new features:

"We are particularly impressed with Intercept X. In evaluating security
products from other vendors, Sophos is the only company offering this level
of automated anti-exploit and anti-ransomware protection. The addition of
deep learning will enhance the level of threat analysis and reduce the
amount of time we spend in addressing threats. We look forward to rolling
out Intercept X across our organization", said, Siddharth Gupta, Manager,
Network Operations Centre, Vaibhav Global Limited.

New features in Intercept X include:

Deep Learning Malware Detection

*         Deep learning model detects known and unknown malware and
potentially unwanted applications (PUAs) before they execute, without
relying on signatures

*         The model is less than 20MB and requires infrequent updates

Active Adversary Mitigations

*         Credential theft protection - Preventing theft of authentication
passwords and hash information from memory, registry, and persistent
storage, as leveraged by such attacks as Mimikatz.

*         Code cave utilization - Detects the presence of code deployed into
another application, often used for persistence and antivirus avoidance

*         APC protection - Detects abuse of Asynchronous Procedure Calls
(APC) often used as part of the AtomBombing code injection technique and
more recently used as the method of spreading the WannaCry worm and NotPetya
wiper via EternalBlue and DoublePulsar (adversaries abuse these calls to get
another process to execute malicious code)

New and Enhanced Exploit Prevention Techniques

*         Malicious process migration - Detects remote reflective DLL
injection used by adversaries to move between processes running on the
system

*         Process privilege escalation - Prevents a low-privilege process
from being escalated to a higher privilege, a tactic used to gain elevated
system access

Enhanced Application Lockdown

*         Browser behavior lockdown - Intercept X prevents the malicious use
of PowerShell from browsers as a basic behavior lockdown

*         HTA application lockdown - HTML applications loaded by the browser
will have the lockdown mitigations applied as if they were a browser

Lenskart.com Invests $ 4Mn in Eyewear Brand John Jacobs; Targets $ 78Mn Plus Brand by 2021

Lenskart.com, India’s leading eyewear company today announced a strategic investment of $ 4 Million in affordable-premium eyewear brand John Jacobs. Launched with an aim to secure a position in the affordable luxury segment, John Jacobs, in a short span of over two years, has established itself as one of the leading premium eyewear brands in India with 5 standalone stores in Delhi, Gurgaon and Bangalore. The brand has clocked over Rs 100 Cr sales and plans to open 20 more outlets in Delhi, Gurgaon, and Bangalore along with entering Mumbai in 2018. 

John Jacobs offers premium quality eyeglasses and sunglasses at a disruptive pricing model due to their unique supply ownership model. John Jacobs has teamed up with the globally renowned Italian design house – Mazzucchelli for material and design partnership. With its exclusive stores, John Jacobs offers a wide range of trending designs made from high-end materials like titanium, Italian handcrafted acetate, pure wood etc – all under one roof.

John Jacobs is ushering in a new way of consuming eyewear where consumers can access a pair of premium sunglasses and prescription eyeglasses at an unheard price point of Rs. 4500. The brand urges customers to explore more styles, mix & match and break monotony.

Commenting on the investment, Peyush Bansal, Founder & CEO, Lenskat.com said,“The urban Indian millennial is changing the dynamics of the Indian market. Presently, India needs a premium eyewear brand which brings latest fashion but not at 10x prices. John Jacobs is a trendy designer eyewear brand, that is fast creating a name for representing top international styles at surprisingly affordable prices and that’s their USP. With this strategic investment, we continue our mission of creating enthusiastically satisfied customers and providing great value for money to Indian consumers.”

Given the vastness of the market and the growth opportunities, John Jacobs is expected to grow ten times to become a Rs 500 crore business by 2020. There will be about 50 stores across tier 1 and tier 2 cities in India, and also across a few marquee international destinations by 2020.

Keeping in mind the requirements of its target audience, some of John Jacobs’ existing outlets include one of a kind retail experiences, including a mini cafĂ©, travel books, polaroid photo booths and props for an engaging consumer experience. The premium brand currently retails through 5 exclusive outlets – Khan Market (New Delhi), Galleria (Gurgaon), Indiranagar (Bangalore), Koramangala (Bangalore) and Vega City Mall (Bangalore) in addition to its exclusive online destinations www.John-Jacobs.com.

John Jacobs also retails through www.lenskart.com, Lenskart offline stores and services online orders from Australia, Philippines and the UK. The brand is now also readying itself to tap new geographies like the US and Canada to expand its presence globally.

Yatra eCash Enhances Loyalty Program to Drive Customer Engagement

Yatra.com, one of India’s leading online travel portals, has further enhanced its loyalty program making it more lucrative for its customers. The eCash program, which allows customers to save on every booking made on Yatra.com, now gives additional benefits to its users. Customers whose eCash is expiring within 30 days can transfer it to their loved ones who can use it to avail of a price benefit on their bookings. There is no restriction on the number of times this transfer can be made. Besides transferring of eCash, one can also convert their eCash expiring within 7 days into shopping coupons from over 20 brand partners which Yatra has tied up with. These include brands such as Big Basket, Jabong, Urban Ladder, Croma and many more. Currently, on an average over 1000 customers daily are availing of vouchers in exchange for their expiring eCash.

Launched in 2014, the eCash programme is very simple in its structure with 1 eCash being equal to 1 INR. eCash is integrated with the payment process, making the redemption of eCash smooth and easy. There are no black-out dates on usage of eCash and there is no restriction on combining it with other offers. Since the launch, there has been a very significant year-on-year growth in customers opting for e-Cash. The program has helped in increasing the customer stickiness and has helped to build a stronger connection with consumers, both new and old.

Commenting on the same, Sharat Dhall, COO (B2C), Yatra.com says, “As customers’ expectations continue to evolve, we are focused on delivering services and experiences that are important to them.Our eCash program has been a major contributor in driving repeat purchases and currently over 81% of our customers come back to us for future purchases. We are confident, that with the launch of these new features, the value of eCash has been significantly enhanced, which should further add value to the whole customer experience on Yatra and ensure brand stickiness and loyalty in the long run.”

Friday, February 2, 2018

Toyota Kirloskar Motor Posts Robust Growth of 19% in Domestic Sales in Jan 2018

Toyota Kirloskar Motor has recorded robust sales growth in January 2018 as compared to the same period in 2017. The company sold a total of 12,351 units in the domestic market this month. The company exported 888 units of the Etios series this month thus clocking a total of 13,239 units.  In the month of January 2017, TKM sold a total of 10,336 units in the domestic market and exported 916 units of the Etios series in January 2017.

Commenting on the sales performance, N. Raja, Deputy Managing Director, Toyota Kirloskar Motor said, “It is a delight to usher in the new year with a double digit growth. We are happy to have sustained the positive growth momentum post GST.  The customer demand has consistently been strong and we have catered to the growing customer demand. 

The success story of Innova Crysta and Fortuner sales growth continues to the new year. Customers continue to highly appreciate both the products and we are pushing our production capacity to fulfill the strong demand in the market. Corolla retains its position as the segment leader with overwhelming performance in the month of January.

We are looking forward to the upcoming Auto Expo 2018 to showcase our premium new launch, facelifts & concepts with a show-stopping reveal and many more distinctive displays under the thematic banner of “Driven by a Better Future.

We hope the Union Budget 2018 brings in more growth oriented measures to promote growth of Auto Industry. Government should aim at more long term policy so as to lower the effect of budget tinkering and bring long term stability.  Considering the critical issue of environment pollution, we hope the Government relax tax rate in favor of clean and green technologies such as strong hybrids similar to pre GST era.

5G, Blockchain Tech, R&D Pursuits Great Impetus for Doing Business

Indian industry have welcomed some of the budget initiatives saying this was a great impetus for doing business in India. The heads of Indian leading companies  have all welcomed the government's thrust on encouraging R&D pursuits in the areas of AImachine learningrobotics, 5G and cutting edge analytics.

Kris Gopalakrishnan, Past President of CII and founder of Infosys Ltd says, “We welcome the government’s thrust on encouraging R&D pursuits in the areas of AI, machine learning, robotics and high end analytics. This move will further leapfrog the innovations driven by Indian tech companies and will place the country at the centre of global digital transformation.”  

"This initiative will not only focus on the rural economy, healthcare and infrastructure but also on digital skilling, education and jobs creation,” he said at the CII union Budget Viewing Session in Bengaluru. He adds that “further training and skilling in cyber-physical systems and the extending of broadband access to 5 crore rural citizens will help bridge the digital divide.

Reacting to the government move to establish 5G test bed at IIT Madras. Kris said the 5G technology is being standardised globally to enable the Internet of Things (IoT) applications. This move will further help the startup ecosystem that has started getting a lot of traction.

The government will also explore the use of the blockchain technology proactively for ushering in a digital economy. However, government doesn’t consider cryptocurrencies as a legal tender, he concludes.

Wednesday, January 31, 2018

QuEST Global Celebrates 20th Anniversary with New 320,000 Sq.Ft. Facility at Embassy Tech Village, Bengaluru

QuEST Global, a leading pure-play engineering services provider has marked their 20th year of operations by launching a state-of-the-art 320,000 sq.ft. facility in Embassy Tech Village, ORR, Bengaluru. QuEST’s engineering specialists, who were dispersed across multiple locations in Bengaluru, will now work under one roof, thus promoting mutual synergies. This will go a long way towards enabling efficient collaboration among the company’s key business units. The streamlining of operations is expected to strengthen QuEST’s abilities in pursuing their core business strategies of combined organic and inorganic growth and agile business diversification.

The smart new facility in Embassy Tech Village can seat 4000+ employees, and boasts of an entire bouquet of smart facilities, including a 2500-square-feet Customer Experience Center, a world-class Data Center, a Digital Manufacturing Lab and an Embedded Engineering Lab. The vibrant interiors facilitate an open work culture, allowing employees to interact with each other and their mentors without barriers. Informal collaboration zones have been set up for meetings and networking, and best-in-class facilities are in place for trans-global conferences and training, equipped with advanced audio-visual equipment.

Commenting on the inauguration of the new campus, Chairman and CEO of QuEST Global Ajit Prabhu said, “From a one-room, one-customer office in 1997, we have come a long way. Today, we make a positive business impact on some of the world’s most recognized brands. From embedded systems, mechanical systems and engineering software to product lifecycle solutions, QuEST is enabling customers build new products, open new markets and lead their industries. In order to enhance collaboration between our various functional teams, we have consolidated all our offices in Bengaluru to a new facility in Embassy Tech Village. We have designed this new facility to enable effective intra-functional conversations, constructive debates and synergies that drive our roadmap for future growth.”

QuEST Global is headquartered in Singapore, and operates out of 40 locations across North America, Europe and Asia with 8,700 employees. Nearly half of the company’s total workforce is employed in India in Bengaluru, Belgaum, Chennai and Trivandrum.

Toyota Kirloskar Auto Parts [TKAP] Announces Year 2018 Organizational Changes

Toyota Kirloskar Auto Parts (TKAP), announced the restructured organizational changes at the board level, effective from 29th January 2018 with the nomination of K G Mohan Kumar as Managing Director, succeeding Toru Takeuchi. In line with the company’s visionary focus on growing beyond the captive unit boundaries, this is the first-time ever [across the Toyota Group Companies board in India] an Indian executive is being elevated to lead the local management as Managing Director. An industry veteran, Mohan has been with the Company right from inception since 1998 and was previously the Joint Managing Director.
Takeuchi, previously the Managing Director, is elevated as Senior Executive Advisor to the Board and Whole-time Director of Toyota Kirloskar Auto Parts.
On further development, K N Prasad, Senior Vice President has been promoted to Senior Vice President and Whole-time Director for Production Engineering, Environment and Quality Control functions, being associated with the Company for more than 17 years now.
Commenting on the changes announced, Vikram S. Kirloskar, Vice Chairman of TKAP, said“This signifies an impetus to strengthen the senior leadership team to realize the company’s vision “WIN INDIA, WIN THE WORLD”. Towards this, the TEAM TKAP led by Mr. Mohan with his broader expertise on the local & global platforms, would enhance its core competencies to offer more comprehensive solutions that meet ever changing dynamics of the auto market. This also recognises the relentless efforts of this team on their long association with the company; their enthusiasm and commitment will further support to take this Company forward.”
Speaking on the new development, Toru Takeuchi, Senior Executive Advisor to the Board and Whole-time Director said, “In the light of TMC’s [Toyota Motor Corporation] strategic outlook to develop leadership team, this vital development in structural design testifies the empowerment to take the operational performance to newer heights. We are confident that Mr. Mohan will further spearhead to usher in multi-fold perspectives. Given the ‘Make in India’ push and the focus to develop India as a leading manufacturing hub, TKAP has a larger role to play on Toyota’s operational expansion in India with the redefined managerial synergy & dynamism.”
Sharing his views on his new elevation, K G Mohan Kumar, Managing Director of TKAP, said “I am privileged & humbled to be nominated as Managing Director. It is really inspiring to take up this new challenge to drive the team with the years of my learnings in Toyota, at this juncture of TKAP. For me, this is a new journey to further uplift the company’s business operations and live unto that level. I am confident that with the Team TKAP’s continued & unstinted support, as always, we shall further expand our customer base beyond Toyota, in synergy with our Partner, AISIN.”
The structural changes become more prominent for the Company to align the skills of people to boost operational performance and stay ahead of the industry with futuristic outlook of technology & innovation, thus remain competitive.
TKAP manufactures drive train parts and assemblies and has over the years demonstrated its strength in implementation of a lean and environmentally responsible approach to manufacture products in sync with the “Zero Defect, Zero Effect” initiative of the Government. It is also equipped to meet the stringent expectations of its customers with flexible manufacturing lines having quick set-up change capability. The current organization changes will equip the Company to enhance its Indian imprint, to grow with the Industry.

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