Hustle; the fashion athleisure apparel brand got launched
exclusively on Flipkart, one of India’s largest e-retail store.
Talking about the association, Vishal Patel, founder Tribesman
Graphics Pvt Ltd., shared “We are super excited about this new association with
Flipkart for our Hustle brand of products. I am sure we will get good response
for our range considering Flipkart being one of the largest e-retailers today.
The brand is a youth brand and we are positive it will connect very well to
Flipkart's young target audience.”
“Earlier on, for our other products of SayItLoud, we were the
number one chosen brand on Flipkart in October 2016 and May 2017 during their
flagship sale events Big Billion days and Big 10 summer sale respectively,”
added Vishal.
Flipkart’ s company spokesperson from Men's Clothing Fashion Team
said "At Flipkart Fashion, our mantra is to bring fresh, unique and trendy
products to all our customers at the best prices, making us the ultimate
shopping destination for millions of style savvy Indians. Keeping with the
category's growth momentum, we continue to have a strong focus on strengthening
our men’s fashion portfolio.
Tribesman Graphics has been one of our top partners for men's
clothing business exhibiting a phenomenal growth rate annually. We are certain
that Hustle will find appeal among our large and growing shopper base of
fashion and fitness conscious
men.”
Sharing more on the company’s journey so far, Vishal said “we
launched our own range of graphic tee shirts under the brand SayItLoud in 2013.
From there on, we have evolved into a casual fashion brand for today's social
media/digital youth.”
“Fitness Fashion Wear is the new in thing today among health and
fitness conscious people. Our new collection brings the latest designs enabling
maximum comfort and flexibility for all forms of exercising. Our objective is
to make our collection reach customers far and wide and e-commerce platform
such as Flipkart was our best choice.”
Sharing on the financial growth of the company, Vishal said “while
most companies struggle to make profit in the ecommerce and fashion space, we
have been lucky to make profits since our inception. Our last year's net profit
after tax was around 3.5%. We are one of the fastest growing fashion brand
growing at a rate of 300% YOY since last 3 financial years. The company has
come this far without any external funding but going forward we are open to
funding and are targeting to become a 100 crore company by 2019-20.”
The company has a strong logistic team and process in place having
delivered over 7 lac tee shirts, with more than 4.5 lac delivered in the last
one year alone. Flipkart's multiple channels of fulfillment have made possible
to be present in all zones of the country in a very cost effective way.
The company is also the official licensee of Disney, Marvel, Star
Wars and Justice League. The team conceptualized athleisure brand Hustle in
2016 and signed up Rannvijay Singh Singha and SquadRann as brand ambassadors in
2017. It has also secured licenses of the popular series MTV Roadies in
August 2017.
