Games2win Successfully Debuts “Game Commerce” With Limeroad

Games2win – a leading Casual Games Company with over 100 million games downloads and 1+ Billion annual engagement minutes announced its success with “Game Commerce” – a brand new engagement concept that gamifies Fashion E-Commerce with Dress Up Games

Alok Kejriwal – CEO and Co-Founder of Games2win said, “Dress Up Mobile Games are one of the most played games in the world, by girls across all age groups. Globally, Dress Up games enjoy over 300 million downloads a year. While developing these games, our Product Managers conduct deep research about fashion trends, concepts and what’s hot and what’s not. A few months ago, it occurred to us to approach some of the most popular online fashion brands in India and proposed featuring their best products in our games.  Many progressive brands loved the inventiveness of our idea and signed up to be featured!

We launched ‘Indian Fashion Stylist’ on the Android and iTunes stores featuring stylish garments from leading brands such as Limeroad.com. Within the game, when consumers play with branded products, we highlight the brand and link the product to the brand’s Mobile website where consumers can spend more time mobile shopping, exploring shopping options. We believe that this blend of deep engagement with fashion, brands and game play is a massive leap forward in mobile experiential marketing and delivers 100 times more engagement vs. static or video mobile ads. In ‘Game Commerce’, consumers play with the brand. They connect at a personal level vs. just watching an ad. This makes them remember the brand and even buy it”.

 Suchi Mukherjee – CEO and Co- founder, Limeroad.com said, “As one of India’s largest fashion, lifestyle and accessory companies, we at Limeroad are very open and receptive to innovation and ideas that further expand our brand footprint and create a deeper level of engagement with our audience. The Games2win idea does just this splendidly and promotes our brand amongst the teen and tween audiences who are harder to influence and target. We are keenly watching this game and hope it grows bigger!”

Within a week of launch, the game has recorded 20,000 downloads and over 170,000 game plays. While playing the game, a stunning 40% of consumers have clicked on the live links to visit the mobile pages of the fashion brands and explore more options.

Tech Mahindra Adds Metaswitch to Its VNF-Exchange Program

Tech Mahindra, a specialist in digital transformation, consulting and business engineering today announced that cloud native communications leader Metaswitch has been selected to join its VNF-Exchange program. By joining the VNF-Exchange program, Metaswitch will provide key cloud native virtual network functions as part of Tech Mahindra’s validated end-to-end solutions for converged and mobile operators, including Voice over LTE (VoLTE) and Voice over Wi-Fi (VoWiFi).

“Tech Mahindra and Metaswitch share a vision for telco transformation through NFV and SDN, and are working closely to provide the next generation of solutions to accelerate provider success,” said Ian Maclean, CMO of Metaswitch. “This work builds on Metaswitch’s commitment to cloud native communications, moving our companies and our mutual customers more rapidly into an era of software-centric service deployment and the revenue growth that it enables.”

Launched in November 2016, VNF-Xchange is a vendor-neutral platform that provides a reference environment for Virtual Network Function (VNF) design, VNF stack and VNF performance validation. Designed to accelerate the communications industry’s adoption of Network Functions Virtualization (NFV) and Software Defined Networks (SDN), it provides a platform to validate VNFs, the components of the NFV reference architecture, and the end-to-end solutions, use cases and network services that they enable. VNF-Xchange continuously incorporates industry input on validation and certification of virtualized solutions, in addition to broader inputs derived from Tech Mahindra’s experience out of its interactions and engagements with customers globally.

“Metaswitch’s cloud native vIMS (virtualized IP multimedia subsystem) product suite is geared to accelerate delivery of virtualized VoLTE and VoWiFi services, and we are very excited to have Metaswitch join our VNF-Exchange program,” said Manish Vyas, President, Communications Business, Tech Mahindra. “Metaswitch’s commitment to innovation is strategically aligned with our objective to accelerate communication service providers’ network transformation with SDN and NFV.”

Sasken to Showcase Full Phone Development of Satellite Mobile Handset at Satellite 2017

Sasken Technologies Ltd., (formerly Sasken Communication Technologies Ltd.), a leading product engineering and digital transformation solutions provider, is participating in the Satellite 2017 to be held from March 6  to 9, 2017 at the Walter E, Washington Convention Center in Washington, D.C, USA. At the event, Sasken will showcase a handheld satellite terminal developed end-to-end for the world’s leading satellite service provider in a record 18 months.

Sasken provides extensive expertise to global satellite communication leaders in developing terminals, virtualizing networks, and enabling telecommunication with satellites. At Satellite 2017, Sasken, along with its partner, Pensa Networks, will present case studies on supporting some of the world’s leading satellite service providers in areas such as sustenance, SDN, and virtualization.

Sasken’s strong track record in the satellite communications domain has been particularly symbolic in developing and delivering a complete satellite phone – the IsatPhone 2 – in 18 months for Inmarsat. The IsatPhone 2 complies with GSM and GSMR2+ specifications and delivers the longest battery life in competition with exceptional voice quality, low cost rugged design (IP54 rating), and low foot print modem and application framework. In addition, Sasken has executed a full product program RnD for 15 mobile handset products with conceptualization, integration, productization, and production ramp up.

Speaking about Sasken’s participation at the event, Srinivas Prasad, VP and Head – Communications & Devices Business Unit, said, “The field of satellite communications is growing multifold in terms of breakthrough technologies being integrated to develop new generations of satellite terminals. With over two decades of terrestrial communication experience from ADSL technologies to the latest LTE technologies, Sasken has been at the helm of providing value-added technologies that have enabled leading global satellite enterprises to build cutting-edge solutions which have created breakthroughs in their respective markets. We are confident that this event, being solely focused on satellite technologies, will serve as the perfect forum to interact with our peers and customers alike, while we showcase our major contributions in this emerging domain.”

HPE, Tata Comm to Build World’s Largest IoT Network in India

Today at Mobile World Congress 2017 Hewlett Packard Enterprise announced it is working with Tata Communications, a leading provider of - A New World of Communications, to support the roll-out of India’s first LoRaWAN (LoRa) based network.

Tata Communications unveiled plans for the LoRa network last year. It is part of Tata Communications’ long-term strategy of creating mobile platforms and ecosystems that enable its customers and partners to connect people and IoT-connected devices seamlessly on a global scale. The first phase of the roll-out targets Tier 1, 2, 3 and 4 cities in India, touching over 400 million people. Alongside successful field trials in Mumbai, Delhi and Bangalore, there are also 35 proof-of-concept applications in trial on the network.

The association between Tata Communications and HPE paves the way for a new era in enabling devices with embedded connectivity for enterprise customer solutions throughout the country. The project involves connecting  devices, applications and other IoT solutions over the LoRa network  in smart buildings, campus, utilities, fleet management, security and healthcare services in nearly 2,000 communities, covering over 400 million people, making it the first-of-its-kind initiative in India.

“Tata Communications has 15 years of experience in delivering impactful and innovative communications solutions to its customers globally,” said Anthony Bartolo, president, Mobility, IoT and Collaboration Services, Tata Communications. “As part of our commitment to innovation and in driving digital transformation globally, we are creating a cohesive, resilient and highly secure network to deploy IoT applications in India. We are excited to be partnering with HPE in this project as this platform is critical to amalgamating all the complex variables in enabling a truly digital India.”

Designed for massive scale, multi-vendor and multi-network support using the oneM2M interoperability standard, the HPE Universal IoT Platform streamlines interoperability and management of heterogeneous IoT devices and applications that power the intelligent edge. The platform supports long-range, low-power connectivity deployments, as well as devices that use cellular, radio, Wi-Fi and Bluetooth. Recent enhancements announced for the HPE Universal IoT Platform include increased LoRa gateway support, enabling the use of multiple LoRa gateways with a common set of applications to simplify device provisioning and control in heterogeneous LoRa environments.

“The sheer size of this project is incredible, bringing new services to millions of people,” said David Sliter, vice president and general manager, Communications Solutions Business, HPE. “Through our partner centric approach, the HPE Universal IoT platform will enable Tata Communications to build multiple vertical use cases for its Indian IoT network on a common platform with a common data model.”

Tata Communications has also selected HPE to be an integral part of its global cellular IoT connectivity services. This provides a range of domestic and cross-border IoT connectivity and management services, particularly for applications requiring elements of mobility, such as connected cars, fleet management and transportation services.

HPE is demonstrating a variety of smart city IoT use cases on the HPE Universal IoT Platform at Mobile World Congress 2017.

Now Communicate in 22 Indian Languages Using Ziox Mobile

Targeting regional language users with their latest mobile phones, Ziox Mobile, one of the youngest mobile companies in India has partnered with Reverie Language Technologies’ for its language based mobile solutions. Ziox Mobile’s upcoming phone models are expected to come pre-stalled with Reverie’s language apps.

Reverie’s Indic Keyboard Swalekh Flip helps consumers type in Indian languages. Then there’s Indic Phonebook, which is the default contact app on Ziox’s phones and will help the latter’s consumers save, search and read their contacts in 11 languages. In this manner, Ziox mobiles will offer regional language equivalents for the most popular requirements of a mobile phone - making calls and sending messages.

Commenting on the advantage that Reverie’s language solutions bring for Ziox Mobiles, Deepak Kabu, CEO, Ziox Mobile said “Ziox Mobile has pledged to combine quality and innovation in its products. We chose Reverie because space on a mobile phone comes at a premium and their solutions have the lightest footprint amongst similar language apps in the industry. With them, Ziox is redefining innovation in customer centricity by giving its customers a chance to connect with their colleagues, friends and family in regional languages. Ziox is committed towards its consumers and looks to further strengthen its footprint pan India and increase regional language engagement.”

Commenting on Reverie’s association with Ziox Mobile, Arvind Pani, CEO and Founder Reverie Language Technologies said “We are glad to partner with Ziox Mobile in its ambitious quest to provide language based sensitive solutions on its products for Indian consumers. Regional language users can now expect to be at par with English language solutions on Ziox Mobiles when it comes to expressing themselves – by typing in their mother tongue or accessing contacts in their native languages.”

Indic Keyboard Swalekh Flipis an intuitive keypad which enables a user to type in their language of choice. It supports all 22 official Indian languages - Hindi, Bengali, Telugu, Marathi, Tamil, Gujarati, Kannada, Malayalam, Odia, Punjabi, Assamese, Nepali, Bodo, Dogri, Konkani, Maithili, Manipuri, Sanskrit, Kashmiri, Sindhi, Santhali, Urdu and English.

Other integral features of Indic Keyboard Swalekh flip include:

-          Threemodes of typing – Native, Phonetic & English

-          Easy access to keyboard settings at a ‘flip’

-          Localised Language menu options in the keyboard settings

-          Faster response time on long key presses

-          Dedicated number row option

-          Undo-redo option

-          Cursor option for character navigation

Apart from this, the keypad comes with regular features like word prediction, themes, emoticons, swipe in English and more.

Indic Phonebook - In India, mobile phones are used mostly for calling and sending messages and therefore, accessing contacts are key. Reverie’s Indic Phonebook on the Ziox Mobile smartphones will allow users to SAVE, SEARCH and READ the phone contacts in their language of choice truly making itIndia’s onlytrue language agnostic phonebook.

Indic Phonebooksupports 11 Indian languages- Hindi, Bengali, Telugu, Marathi, Tamil, Gujarati, Kannada, Malayalam, Odia, Punjabi, Assamese and English.

Bharti Airtel’s Telenor Acquisition to Mark Telenor’s Exit from India

Signalling further consolidation in the telecom sector, Bharti Airtel has decided to acquire Telenor’s India assets for an undisclosed sum. The move comes at a time when Idea and Vodafone have confirmed that they are in talks for a potential merger, and also when Reliance Jio has been fast-gaining momentum in terms of subscriber acquisition. 

Telenor had a subscriber base of 4.4 crore users, and the deal will mark its exit from the Indian telecom market. Bharti Airtel had over 36.8 crore customers across its operations at the end of January 2017. Bharti Airtel has entered into a definitive agreement with Telenor South Asian Investments to acquire Telenor (India) Communications.

As part of the agreement, Airtel will acquireTelenor India’s running operations in seven circles —Andhra  Pradesh, Bihar, Maharashtra, Gujarat, UP (East), UP (West) and Assam. These circles represent a high population concentration, and therefore, offer a high potential for growth, the Delhi-based telecom company said. The proposed acquisition will include transfer of all of Telenor India’s assets and customers, further augmenting Airtel’s overall customer-base and network. It will also enable Airtel to further bolster its strong spectrum footprint in these seven circles, with the addition of 43.4 MHz spectrum in the 1800 MHz band. Telenor India’s operations and services will continue as normal until the completion of the transaction, Bharti Airtel added.

“On completion, the proposed acquisition will undergo seamless integration, both on the customer as well as network side, and further strengthen our market position in several key circles. The acquisition of additional spectrum through this transaction, which made an attractive business proposition, has further enhanced our already solid spectrum portfolio.

The proposed transaction will also create substantial long-term value for our shareholders given the significant synergies,” Bharti Airtel MD and CEO (India and South Asia) Gopal Vittal said. “We believe the agreement is in the best interest of our customers, employees and the Telenor group. 

Finding a long term solution to our India business has been a priority for us, and wear e pleased with our agreement with Airtel. The decision to exit India has not been taken lightly. After thorough consideration, it is our view that the significant investments needed to secure Telenor India’s future business on a standalone basis will not give an acceptable level of return,” Telenor Group CEO Sigve Brekke said.

Agencies

Rheumatoid Arthritis Patients Can Make Life Much Much More Easier

Rheumatoid arthritis can make even the simplest tasks difficult like opening the door or a jar, but you shouldn’t let it stop you from living a normal life. Use these tips to adapt to your lifestyle and enjoy each day.

While many people think of rheumatoid arthritis as something that only strikes people in mid-to-late life and with good reason given that the average age of diagnosis is around 60 years old, it can afflict people who are in their 20s, but that is not the norm. I’m 28 years old and I am still suffering from RA. Globally, it affects 1 to 2 per cent of the population.

Living with RA is quiet frustrating and debilitating, but keeping certain things in mind, life can become much easier. The activities or tips mentioned below can help a person’s ability to function independently and maintain a positive outlook. Read on.

Tips to keep in mind while living with Rheumatoid Arthritis to make life easier

·  Rest and exercise : People with rheumatoid arthritis need a good balance between rest and exercise, with more rest when the disease is active and more exercise when it is not. Rest helps to reduce active joint inflammation and pain and to fight fatigue. The length of time for rest will vary from person to person, but in general, shorter rest breaks every now and then are more helpful than long times spent in bed. Exercise is important for maintaining healthy and strong muscles, preserving joint mobility, and maintaining flexibility. Exercise can also help people sleep well, reduce pain, maintain a positive attitude, and manage weight. Exercise programs should take into account the person’s physical abilities, limitations, and changing needs.

·  Healthcare Team : In order to live well with RA, it's important to get the information and help you need. It is advised to take help of a homeopath to treat the ailment. The homeopathic treatment for RA aims at offering a symptomatic relief to patients and correcting altering immunity in order to control the progress of the disease. Besides offering you best Homeopathic Medicines for Rheumatoid Arthritis, homeopaths at Dr Batra’s help you deal with the emotional, mental, and/or physical trauma. Your family, friends, colleagues, and employer may also see solutions where you don't.

·  Heat : Heat can help reduce your pain, relax muscles and increase blood flow. You can apply heat to painful areas in many ways. For instance, you can take a hot shower, or bath, or sit in a sauna. You can also use a hot pack, an electric heating pad, or a heat lamp.

·   Stress reduction : People with rheumatoid arthritis face emotional challenges as well as physical ones. The emotions they feel because of the disease—fear, anger, and frustration—combined with any pain and physical limitations can increase their stress level. Although there is no evidence that stress plays a role in causing rheumatoid arthritis, it can make living with the disease difficult at times. Stress also may affect the amount of pain a person feels. There are a number of successful techniques for coping with stress. Regular rest periods can help, as can relaxation, distraction, or visualization exercises. Exercise programs, participation in support groups, and good communication with the health care team are other ways to reduce stress.

·  Healthful diet : There is no scientific evidence that any specific food or nutrient helps or harms people with rheumatoid arthritis. However, an overall nutritious diet with enough—but not an excess of—calories, protein, and calcium is important. Some people may need to be careful about drinking alcoholic beverages because of the medications they take for rheumatoid arthritis.

·  Tool : There are so many wonderful products available today. If you work at a computer you may need a special chair or keyboard. Consider speech recognition software. If your job requires standing, have a soft surface under your feet. Use a cart if you need to move materials around. Your occupational therapist can help you make adjustments in your work environment.