Kitaab’s Latest Launch Centres Around Building Immunity the Need of the Hour

Prabha Khaitan Foundation, an organization that is dedicated to the socio-cultural welfare and humanitarian cause, through its platform Kitaab, organized a virtual book launch of the digital book, The Magic Immunity Pill: Lifestyle co-authored by celebrated holistic lifestyle coach Luke Coutinho. The session witnessed Luke Coutinho in conversation with Ms Apra Kuchal , Honorary Convenor, Rajasthan and Central India Affairs, Prabha Khaitan Foundation where he talked about his latest venture which has been co-authored by Bollywood actress Shilpa Shetty and stress upon how lifestyle can be a key to achieving a healthy immune system. Prabha Khaitan Foundation is devoted towards the promotion of literature culture and performing arts and collaborates with caregivers, committed individuals and like-minded institutions to implement cultural, educational, literary and social welfare projects in India.  Kitaab is an initiative of the Prabha Khaitan Foundation which is dedicated towards book launches.

Speaking on the virtual session, Ms Manisha Jain, Communications & Branding Chief, Prabha Khaitan Foundation, added, “Immunity and wellness have been the most talked about topic in the past few months. Mr Coutinho’s book is just the answer we needed during these trying times. We, at Prabha Khaitan Foundation, hope that this session will be fruitful for our audience and they can take away tips and information on how they can build their and their loved ones' health in the middle of this pandemic. Be it physically or virtually, we are committed to engage communities in promoting knowledge, art and culture. These sessions are an endeavour on our part to help the society in whatever way possible for its greater good.”

Luke Coutinho is an author, a holistic lifestyle coach, health expert, wellness entrepreneur, and more. He is the author of “Eat Smart, Move More, Sleep right “ , the national bestseller with super star Shilpa Shetty called “The Great Indian Diet “, the internationally acclaimed “The Dry Fasting Miracle - from Deprive to Thrive“, the sold out lifestyle journal “Reset your Life and Health in 6 minutes“ and national bestseller “The Magic Weight Loss Pill - Lifestyle“ with another super star Anushka Shetty. His simplistic and back-to-nature approach sets him apart in the crowd.

Speaking during the session, Luke Coutinho, “Health is the biggest treasure we have and it is non-negotiable. We must invest in it every day. Immunity is  fundamental to the human body but most people do not understand the basics of it. This made us write this book and it is a gift to the country from my co-author Shilpa Shetty and me so that they can find some solace amidst these uncertain times. The right kind of nutrition, physical activity, sleep and emotional wellness are key to having a strong immunity. We must have the discipline to do this in the right way. Stress and fear are wasted emotions and it should be a personal decision to overcome it. Instead of wallowing in it, we must choose to overcome stress. Our book comprises of powerful lifestyle changes, hints, recipes, tips by the world's most renowned doctors, dietitians, nutritionists, lifestyle experts and lot more.”

With the current pandemic situation wreaking a havoc and taking a toll on our lives, building a robust immune system has become a priority. The book focusses on emotional wellness, quality sleep, balanced nutrition and adequate exercise to build a strong immune system and is available free for all. The book contains effective and inexpensive lifestyle changes right from nutrition, to exercise, sleep and emotional wellness, along with tips, views and opinions from leading health professionals in the field of medicine and health. During the hour-long session, Mr. Coutinho highlighted the importance of health and being healthy. He shared instances from his personal experiences. He enunciated how simple changes in our lifestyle can make a big difference to our wellbeing and fitness.

Prabha Khaitan Foundation’s vision to promote and recognise talent from different walks of life has led them to arrange immaculately curated literary sessions in about 30 cities across the country. Encouraged by the response in India, the Foundation has also forayed into the global arena with a bouquet of sessions. They have hosted some of the greatest stalwarts from the world of words, even as they are focused on creating a platform for aspiring talent.  Kitaab provides a platform for authors to display and showcase their literary works. Through Kitaab, Prabha Khaitan Foundation has launched books by renowned writers like Dr Shashi Tharoor, Vir Sanghvi, Pavan Verma, Salman Khurshid, Sunita Kohli to name a few. 

About Prabha Khaitan Foundation:

Prabha Khaitan Foundation is dedicated to the socio-cultural welfare and humanitarian cause. It is a non-profit trust founded by Late Dr. Prabha Khaitan. Based in Kolkata, the Foundation promotes performing arts, culture and literature, and collaborates with caregivers, committed individuals and like-minded institutions to implement cultural, educational, literary and social welfare projects in India. The Foundation supports the UNESCO view that cultural development has the potential to be an alternative way of promoting sustainable development in poor rural communities, especially in the third-world countries. Based in Kolkata, for them culture stands for language, music, literature, visual arts, dance, drama, oral traditions, and traditional practices. The objective of the foundation is to create an enabling structure and promote networking so that communities engage with each other to work towards building positive self-esteem, inspire creativity and pro- mote culture and knowledge.

Copyright Clearance Center Partners with Editage to Offer Research Promotion Solutions to Authors through RightsLink

Copyright Clearance Center, Inc. (CCC), a leader in advancing copyright, accelerating knowledge, and powering innovation, announces a partnership with Editage, the flagship brand of Cactus Communications (CACTUS), a technology company accelerating scientific advancement, to offer its Research Promotion Solutions for authors through the growing community of RightsLink for Scientific Communications publishers. 

As scholarly publishers diversify revenue streams due to changing market dynamics, it’s imperative they protect and strengthen relationships with influential and emerging authors. This strategic collaboration between CCC and Editage gives RightsLink publishers the immediate ability to offer high-impact research promotion solutions to authors at the time of manuscript acceptance without incurring additional overhead.

In the increasingly competitive world of scholarly research, publishers seek creative, cost-effective ways to expand the range of services for their authors as a means to build loyalty and ensure a continuous stream of submissions. Publishing in a prestigious journal is important to building an author’s brand, and authors must also find ways to build visibility for their research as funders and institutions look at new ways to assess research impact. With this partnership, an author whose manuscript has been accepted by a RightsLink publisher can order infographics, plain-language summaries, video, and news stories through RightsLink from the science communication experts at Editage in order to support the promotion of the research upon publication.

“An author needs to adopt the mindset that publishing a paper is only the beginning of making one’s research results visible to the world, and that they need to promote their findings to peers, adjacent peers, the public, and policymakers in order to maximize societal impact,” said Donald Samulack, Head, Global Stakeholder Engagement, CACTUS. “We are excited to partner with CCC to enable RightsLink publishers to empower authors with the opportunity to consider research promotion solutions, along with other publication options through traditional and touch-free workflows at the final stages of the publishing process. All of these elements, although different in character, are equally important to the success of the published paper.”

The emergence of transformative agreements such as Read and Publish and Publish and Read, as well as of Pure Open Access, has changed the face of scholarly publishing. With its industry leading RightsLink for Scientific Communications solution, CCC leverages its extensive experience collecting, managing, and reporting of core Article Processing Charges (APCs) to give publishers new opportunities to grow and manage their businesses. RightsLink is trusted by 30 of the world’s leading publishers as they implement Open Access agreements with over 300 institutions and support thousands of authors from more than 125 countries. In the past year, RightsLink publishers have approved more than 1,500 Open Access and transformative agreement funding requests. 

“Plan S and other funder mandates to accelerate Open Access continue to foster meaningful dialogue for change in scholarly publishing,” said Gretchen Gasser-Ellis, Vice President and Managing Director, Publisher Solutions, CCC. “Our partnership with Editage will build on what publishers are doing to create new solutions within the scholarly publishing ecosystem and strengthen their strategic author programs.”

CCC is a trusted intermediary and recognized market leader uniquely positioned to facilitate dialog among key stakeholders in the author, publisher, institution, funding and vendor communities. CCC also encourages engagement across boundaries through an ongoing series of roundtables, panel events, webinars, podcasts, and blogs. CCC is a member of the Open Access Scholarly Publishers Association (OASPA), the Association of Learned and Professional Society Publishers (ALPSP), the International Association of STM Publishers (STM), and a Sustaining Member of the Society of Scholarly Publishing (SSP). 

Amazon.com finds competitor in Google in e-books

Seeking to find common ground with authors, who have complained about copyright violations through search services, Google plans
later this year to begin distributing and selling e-books on behalf of its publishing partners.

"We've consistently maintained that we're committed to helping our partners find more ways to make their books accessible and available for purchase," Google spokesman Gabriel Stricker said confirming the move first reported by the New York Times.

"By end of this year, we hope to give publisher partners an additional way to sell their books by allowing users to purchase access to partner programme books online," he said in an e-mail to InformationWeek, a leading source for information technology news.

"We want to build and support a digital book ecosystem to allow our partner publishers to make their books available for purchase from any Web-enabled device."

Google is anxious to find common ground with authors, who have complained about copyright violations in the past through services like Google Book Search.

Formerly known as Google Print, Google Book Search was introduced in 2004 and targeted by publishers and their lawyers the following year for digitising books without the permission of copyright holders.

A proposed settlement of that lawsuit is currently being reviewed by the courts and the US Department of Justice.

Google's e-book sales service will be made available to participants in the Google Book Service Partner Programme, a marketing programme for promoting books through Google Book Search.

If Google succeeds in making peace with authors and publishers, it may find itself competing more directly against Amazon.com, the publication said.

Amazon gave up competing against Google Search in 2006 when it closed its A9 search engine, but Amazon Web Services, the company's on-demand computing infrastructure service, remains a strong contender against Google App Engine.

With its Kindle e-book reading devices, Amazon has been building the infrastructure and market for electronic texts on portable devices, a transition in reading technology that's been anticipated for a decade, but never fully realised.

Apple too will soon release its iPhone 3.0 operating system, which will bring e-book sales opportunities to the iPhone's many e-book reading apps, InformationWeek said.

Apple is rumoured to be working on tablet computing device, a form factor ideal for reading e-books. Other players, like Sony, see a future in e-books, too.

Agencies