Twitter, the fastgrowing microblogging site now seeking ways to make money, expanded its terms for users to allow advertisers to reach the site’s more than 45 million monthly visitors.
Twitter, that lets people send an unlimited number of 140-character messages, is just now beginning to ramp up efforts to monetize, or gain revenue from, its popular site.
On Thursday, it revised its “terms of service” to specify that it may run ads. “We leave the door open for advertising. We’d like to keep our options open, as we’ve said before,” founder Biz Stone wrote on Twitter's official blog.
Advertising revenue is the time-honored way for websites to generate revenue while remaining free for users. Explosive growth in social networking is attracting interest: worldwide unique visitors to Twitter’s site reached 44.5 million in June, up 15-fold year-over-year.
Agencies
Showing posts with label advertisers. Show all posts
Showing posts with label advertisers. Show all posts
Saturday, September 12, 2009
Saturday, February 14, 2009
Is Ad spend moving into internet from TV, radio?
Global economic slowdown has led to cut in media advertisement spending for sure, but internet company Yahoo is seeing a silver-lining.
And in some sense, recession in advance markets may be a blessing in disguise for such companies as advertisers shift ad spend from television and radio to internet.
Yahoo's Co-Founder and Chief David Filo confirmed the trend. "Advertising. while there may be slow-down....it's not going away", he told reporters on the sidelines of Yahoo India R & D-organised second Open Hack Day in India here.
There are other factors, he said. "People consume increasingly more and more internet", as opposed to television and radio, he argued. "People are moving that attention (from television and radio) to internet; that shift is going to increase (further)".
Particularly in times of economic slowdown, advertisers are shifting their ad spend to internet, Filo said. Internet advertising is "measurable" and, so, advertisers are "much more amenable" (to put more dollars into internet advertising)".
CEO of Yahoo India R & D, Sharad Sharma, said broadband access in India needs to improve, while PC penetration needs to be much faster. "Internet growth is modest (in India)", he said.
Agencies
And in some sense, recession in advance markets may be a blessing in disguise for such companies as advertisers shift ad spend from television and radio to internet.
Yahoo's Co-Founder and Chief David Filo confirmed the trend. "Advertising. while there may be slow-down....it's not going away", he told reporters on the sidelines of Yahoo India R & D-organised second Open Hack Day in India here.
There are other factors, he said. "People consume increasingly more and more internet", as opposed to television and radio, he argued. "People are moving that attention (from television and radio) to internet; that shift is going to increase (further)".
Particularly in times of economic slowdown, advertisers are shifting their ad spend to internet, Filo said. Internet advertising is "measurable" and, so, advertisers are "much more amenable" (to put more dollars into internet advertising)".
CEO of Yahoo India R & D, Sharad Sharma, said broadband access in India needs to improve, while PC penetration needs to be much faster. "Internet growth is modest (in India)", he said.
Agencies
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