ITC Hotels Signs Storii Sanjay Dubri, Unlocking A New Wildlife Destination In Central India

ITC Hotels Limited has announced the signing of a management contract for Storii by ITC Hotels, Sanjay Dubri. The 30-key boutique retreat in Madhya Pradesh is set amidst the wilderness of Sanjay Dubri National Park in Sidhi district, with this stay Storii by ITC Hotels’ further expands its presence across emerging leisure destinations.

Designed to integrate seamlessly with its natural setting, Storii by ITC Hotels, Sanjay Dubri will comprise expansive villas and suites, complemented by thoughtfully designed spaces that reflect the character of the destination. The retreat will feature curated dining experiences, recreational and intimate event spaces. The guest experience will be centred around wildlife exploration, nature immersion, wellness and locally inspired activities, offering opportunities to discover the destination at a considered pace.

Speaking on the occasion, Anil Chadha, Managing Director, ITC Hotels Limited, said, “India’s diverse landscapes continue to open up new possibilities for experiential travel, with wildlife destinations emerging as sought-after retreats for discerning travellers. Sanjay Dubri, with its rich ecological heritage and relatively unexplored wilderness, presents an exciting opportunity to create a hospitality experience that is deeply connected to its natural surroundings. Through Storii by ITC Hotels, we look forward to bringing alive the character of this destination through thoughtful hospitality, while contributing to the evolution of its tourism potential.”

The signing is in line with ITC Hotels’ strategy of expanding its presence across emerging leisure corridors and curating distinctive hospitality experiences that are rooted in the character of their destinations. Through Storii by ITC Hotels, the company continues to bring to life boutique retreats that celebrate local narratives, cultural authenticity and the sense of place, creating journeys that are as distinctive as the destinations themselves.

Sharing his thoughts, Pankaj Phulwani, Director, M/s Sal Tree Resorts Private Limited, said, “We are delighted to collaborate with ITC Hotels to bring Storii by ITC Hotels to Sanjay Dubri. Our vision is to create a distinctive wildlife retreat that allows guests to experience the region’s natural beauty in an intimate manner. With this expertise in creating differentiated hospitality experiences, ITC Hotels is an ideal partner to bring this vision to life.”

The property will benefit from its proximity to established wildlife destinations including Bandhavgarh and Kanha, while improving road connectivity from key source markets such as Prayagraj, Jabalpur, Rewa and Varanasi is expected to further enhance accessibility to the destination. With its distinctive wilderness setting, Sanjay Dubri is poised to attract wildlife enthusiasts, experiential travellers, families and social gatherings.

Sanjay Dubri National Park has in recent years emerged as a promising wildlife destination in Central India, known for its dense sal forests, thriving tiger population and pristine natural surroundings. The destination offers an immersive setting for travellers seeking meaningful encounters with nature, while its proximity to established wildlife circuits further enhances its appeal.

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With the enduring Namaste as the symbol of its brand experience and a distinguished legacy spanning over five decades, the business of ITC Hotels has been a pioneering force in shaping India’s luxury and responsible hospitality landscape. Since its inception in 1975, the chain has consistently set new benchmarks in service excellence, culinary innovation, sustainable practices and the celebration of Indian culture. What began as a single hotel has grown into one of India’s largest and most respected hospitality chains, with a presence that now extends across India, Sri Lanka and Nepal through a portfolio of 155+ properties and over 14,200 keys. The Company has seamlessly blended world-class hospitality with environmental stewardship, showcasing India’s heritage while embracing the future through innovation, inclusivity and purpose-led growth. This enduring commitment has positioned the Company not only as a trusted name in India but also as a global exemplar of homegrown excellence. ITC Hotels became the largest chain in the world to have 25 LEED Platinum certified hotels. To date, ITC Hotels Limited leads in LEED Zero Water & LEED Zero Carbon certified hotels globally. ITC Hotels Limited operates under seven distinct brands; ‘ITC Hotel’ & ‘Mementos’ in the Luxury segment, ‘Epiq Collection’ in the premium ‘Welcomhotel’ in the upper upscale space, brand ‘Storii’ in the premium boutique segment, ‘Fortune’ in the mid-market to upscale space and ‘WelcomHeritage’ in the heritage leisure segment. ITC Hotels Limited is recognised as the World’s Leading Sustainable Organisation, World’s Leading Sustainable Employer and World’s Leading Sustainable Food & Nutrition Initiative at the World Sustainable Travel & Hospitality Awards (WSTHA) 2025, besides being ranked among India’s Best Companies to Work For 2025 by Great Place To Work® India. It is listed on the BSE and NSE.