Built around the playful idea of an invisible force drawing cats towards their favourite gravy, the campaign celebrates the curious, mischievous personalities that make cats so endearing. Through relatable storytelling and creator-led content, ‘Gravy-tational Pull’ captures those everyday moments when cats mysteriously disappear, only to be found exactly where something delicious awaits them.
Commenting on the campaign, Ms. Pallavi Anand, Head, Nestlé Purina PetCare India, said, "At FELIX®, we believe cats will do anything for FELIX®, and 'Gravy-tational Pull' is our latest expression of that brand idea. The campaign creatively blends AI-generated storytelling with the internet's enduring fascination for cat memes, partnering with some of India's most-loved cat meme pages and creators to tell a story that's entertaining, relatable and native to digital culture. It reflects FELIX's playful personality while celebrating the irresistible bond between cats and the food they love."
FELIX® Gravy Lover is crafted to deliver a delicious gravy experience that cats love, while providing 100% complete and balanced nutrition. With ‘Gravy-tational Pull’, Nestlé Purina continues to strengthen its connection with India's growing community of cat parents through engaging, culturally relevant storytelling that celebrates the unique bond they share with their feline companions.
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