Phoenix Mall of Asia, Bengaluru successfully concluded Beauty Xperience 2026, marking nine days of immersive experiences, celebrity-led sessions, and high-energy engagement from April 4 to April 12, 2026. Transforming the mall into a dynamic hub of beauty, fashion, and wellness, the third edition scaled new heights in participation, brand visibility, and consumer interaction, bringing beauty from around the world, now under one roof.
Designed as a 360° beauty lifestyle experience, Beauty Xperience 2026 brought together leading beauty brands, celebrity makeup artists, and fashion voices to create a multi-sensory environment that extended across the mall. The event also included celebrity-led masterclasses by leading makeup artists including Namratha Soni, Nikhitha Reddy, Lakshmi Shetty, and Daniel Bauer, live beauty sessions and brand-led experiences.
The celebration opened with a high-energy launch on April 4, 2026, featuring a celebrity masterclass by Namratha Soni, alongside live brand collaborations, product trials, influencer interactions, and curated showcases. The momentum continued into April 5, 2026, with a dedicated Women’s Wellness Experience, blending yoga sessions with beauty masterclasses led by Nikhitha Reddy, creating a seamless intersection of beauty and well-being.
Throughout the week, the mall remained activated with continuous engagement zones, including live makeup stations, skincare consultations, product trial zones, pop-up retail experiences, and interactive installations across every floor. Designed for both participation and shareability, the experience featured multiple Instagram-worthy zones, driving strong digital engagement and real-time content creation across platforms.
The final weekend elevated the experience further with deeper consumer engagement and high-glamour moments. On April 11, 2026, Beauty Immersion Day brought attendees closer to the craft through a celebrity masterclass by Lakshmi Shetty, alongside brand-led sessions, consultations, and interactive experiences.
The nine-day celebration culminated with the Fashion & Glam Finale, a standout showcase curated by Prasad Bidapa, featuring a masterclass by internationally renowned makeup artist Daniel Bauer. The finale brought together fashion, beauty, and performance in a high-impact close to the event.
Speaking about the success of the event, Ritu Mehta, Centre Director – Phoenix Mall of Asia & Director Marketing (South) said, “Beauty Xperience 2026 builds on our vision of presenting beauty as a sensorial and immersive expression, shaped by the interplay of luxury, fashion, and artistry. From global icons to emerging voices, the platform brought together a refined edit of brands and experiences, unfolding across the mall over nine days. At Phoenix Mall of Asia, this comes together as a more nuanced and elevated way of engaging with beauty and lifestyle today.”
BeautyXperience 3.0 brought together beauty enthusiasts, industry experts, and leading brands in a format that combined discovery, learning, and entertainment over nine days. With strong participation and steady engagement throughout, the platform continues to grow in scale and relevance within Bengaluru’s evolving beauty and lifestyle landscape, while establishing Phoenix Mall of Asia as a key destination for luxury beauty and experience-led retail in the city.
About Phoenix Mall of Asia
Phoenix Mall of Asia, located in North Bengaluru, is the epitome of luxury shopping, dining, and entertainment. Renowned as India’s premier ultra-luxury retail destination, the mall offers an unparalleled experience in the city’s heart. It sets new standards in design and amenities, creating a sophisticated and immersive environment for visitors. The mall's grand entrance welcomes guests into a world of elegance and style, with popular zones like Luxe Atria and Eden, which are prime photo spots due to their stunning aesthetics. The Fanpark area is the hub of activities and events, enhancing the overall experience. Phoenix Mall of Asia boasts over 440 brands, including 150+ international luxury labels and 50+ debut brands like Golden Goose, Rolex, IWC, ZARA, YSL cosmetics, D&G cosmetics and many more making it a haven for discerning shoppers. The mall also features exceptional dining destinations with renowned chefs and diverse culinary offerings. Restaurants such as Ishaara, Dobaraa, EIGHT, Andreas, and Kylin Experience cater to every palate, while the nature-themed central atrium, Oasis, is surrounded by international cafes like Starbucks, Tim Hortons, Perch, Andreas Brasserie, and Magnolia Bakery. Foodthopia, a 38,000 sq. ft area dedicated to dining, offers a cosmopolitan experience with a variety of eateries, including game day restaurants, cafes, and fine dining options. Beyond shopping and dining, the mall provides a wide range of sports, entertainment, and leisure activities for all ages. The introduction of Bengaluru’s largest cinema, the PVR INOX 14-screen multiplex, adds a unique touch to the entertainment lineup. With a state-of-the-art infrastructure spanning over 13 acres and 1.25 million square feet of retail space, Phoenix Mall of Asia seamlessly blends luxury and leisure, ensuring every visit is a memorable experience.
No comments:
Post a Comment