Aveeno Baby, a paediatrician recommended brand for a baby’s sensitive skin expands its science backed product portfolio with the launch of Aveeno Baby Daily Moisture Cleansing Bar, a premium soap-free cleansing bar with the power of oats that cleanses gently without drying. An innovation designed for the Indian market, Aveeno Baby Daily Moisture Cleansing Bar provides Indian parents a superior cleansing solution with the power of colloidal oatmeal to address their baby’s sensitive skin conditions.
Developed with pedriatricians & dermatologists, the all new Aveeno Baby Daily Moisture Cleansing Bar offers gentle and mild cleansing (pH 5.5) without stripping the skin’s natural moisture, helping preserve, soothe and strengthen the skin barrier making it suitable for newborns from birth. Aveeno Baby’s cleansing bar is crafted using a sulfate-free, coconut-derived surfactants which creates a mild, rich, creamy, and stable foam without irritating the skin.
Backed by an robust safety and efficacy study conducted among newborns, babies and toddlers with sensitive skin, the premium non-soap bar has been clinically tested to provide gentle cleansing, reduced dryness and enhanced barrier function. Unlike conventional soaps, which are often alkaline and may disrupt the skin’s acid mantle, Aveeno’s Baby’s soap-free cleansing bars are formulated to be milder and are commonly used to provide gentle care for a baby’s sensitive skin.
Sharing the rationale behind the launch, Manoj Gadgil, Business Unit Head – Essential Health & Skin Health and VP Marketing, Kenvue said, “Over the last decade, there has been significant increase in babies and children suffering from sensitive skin conditions like Atopic Dermatitis (AD), eczema and diaper dermatitis largely due to extreme weather and environmental conditions. As per the Indian Academy of Pediatrics (IAP), the incidence of AD in Indian children has increased by approximately 20-39%[1]. Given the growing incidents, parents are increasingly seeking diverse solutions to prevent and effectively manage these conditions.
We are excited to introduce the Aveeno Baby Daily Moisture Cleansing Bar, bringing the same goodness of colloidal oat to a new bar format and further strengthen our clinically proven sensitive‑skin portfolio in India. This innovation reflects our deep understanding of baby skin science and physiology, developed in collaboration with pediatricians & & dermatologists, to create a superior product that offers relief and hydration creating a strong foundation for a baby’s healthy skin.”
Aveeno Baby’s latest innovation was launched at 63rd Annual conference of IAP-Pedicon 2026 by Dr. Alok Bhandari (Treasurer, IAP) along with eminent dignitaries from IAP with 2000+ HCPs from across India experiencing the brand’s science backed portfolio, commitment to innovation backed by industry-first clinical and scientific literature around sensitive skin in babies.
Dr. Dilip Tripathi, Regional Head of Baby & Women’s Health Research & Development at Kenvue, emphasized the clinical advantages of non-soap-based bars, stating “Sensitive skin requires specialized care, particularly in infants. Not all cleansers are equal and effective, especially for sensitive skin conditions. Today, premium soap-free cleansing bars are becoming the preferred choice in pediatric practice due to their effective cleansing properties while being gentle on the skin and preserving the natural barrier. Aveeno Baby Daily Moisture Cleansing Bar is clinically tested to provide gentle cleansing, reduce dryness with a balanced pH to protect the barrier function making it an ideal cleansing solution for babies with sensitive and compromised skin.”
Priced at INR 200/- Aveeno Baby Daily Moisture Cleansing Bar is available across key ecommerce platforms as well as modern trade outlets. To amplify the launch, Aveeno Baby will be launching a digital campaign on Meta and YouTube, supporting by influencer activities with mommy influencers to educate mums about sensitive skin conditions and need for science backed solution to better manage it.
About Aveeno Baby®: Aveeno® Baby is a paediatrician recommended brand made with the power of oat for baby’s sensitive skin’. The history of Aveeno® Baby is built upon the brand’s commitment to combine scientific research with the ingredients found in nature. Its scientists unlock the power of a selection of natural ingredients – science and nature, working together, in harmony. The brand brings nourishing solutions to skincare so even the most sensitive skin feels soothed and moisturized.
At Aveeno® the brand partners with healthcare professionals and leading experts – dermatologists, pediatricians, pharmacists and scientists making it a natural choice for a baby’s sensitive skin. For further information, visit Aveeno® India.
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