Friday, August 1, 2025

PhonePe Launches 'Offline Partner Program' To Empower The Merchant Ecosystem


 The program offers customised referral commissions to merchants

PhonePe, today, announced the launch of its 'Offline Partner Program', a strategic initiative designed to strengthen India's merchant ecosystem through service providers. This program enables service providers, including those offering Point of Sale (POS) billing software, Enterprise Resource Planning (ERP) software, Vending Machines, and Self-Serving Kiosks, to refer PhonePe's integrated solutions to their clients and earn customised commissions.

Service providers (partners) joining the program can showcase a complete billing and integrated payments solutions offering to their merchants (clients), positioning themselves as growth partners who understand their operational needs. This pairing will help their merchants simplify payment management, making store operations much smoother. It will also play a role in increasing the partner’s credibility as a business ally.

Merchants can go live with PhonePe's integrated solutions within hours, along with their billing software, ensuring they provide their customers with a smooth payment experience. The suite includes Integrated POS devices, Dynamic QRs that generate unique codes per transaction, Payment Links for SMS-based collections, etc. These solutions help merchants ensure error-free and fraud-free transactions, smoother payment collection, validation, and reconciliation when integrated with billing software. A wide set of merchants, such as pharmacies, supermarkets, restaurants, apparel, and electronics, among many others, can find the combination beneficial.

To join the program, service providers can visit the Offline Partner Program page or send an email to offlinepartner-support@phonepe.com. Following registration, a PhonePe representative will assist with the onboarding process. By joining the program, partners get an opportunity to earn customised commissions while helping the large merchant ecosystem to adopt integrated digital payment solutions. 

About PhonePe:

PhonePe Limited (Formerly PhonePe Private Limited) is one of India’s leading fintech companies. Headquartered in India, its flagship product, the PhonePe digital payments app, was launched in Aug 2016. As of June 2025, PhonePe has over 63 Crore (630 Million) registered users and a digital payments acceptance network spread across over 4 Crore (40+ million) merchants. PhonePe also processes over 34 Crore (340+ Million) transactions daily with an Annualized Total Payment Value (TPV) of over INR 150 lakh crore.

PhonePe’s portfolio of businesses includes the distribution of financial products (Insurance, Lending, and Wealth) as well as new consumer tech businesses (Pincode - hyperlocal e-commerce and Indus AppStore – Localized App Store for the Android ecosystem) in India, which are aligned with the company’s vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.

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