* Videos are the most popular medium for gaining professional knowledge
* Professionals are turning to LinkedIn for the tools and insights to navigate change and stay ahead
Professionals in Bengaluru are realising how quickly work is changing with 87% looking for more guidance and support than ever before, according to new research from LinkedIn, the world’s largest professional network.
As jobs evolve, the biggest opportunity for workers in India is integrating AI into daily tasks (40%). 61% of professionals in Bengaluru are convinced that getting ahead in their career now depends on their comfort with AI. In response, the use of LinkedIn Learning courses focused on AI aptitude has spiked by 117% among non-technical professionals over the past year.
LinkedIn data shows a 123% increase in posts mentioning flexible work* over the last two years, highlighting how this continues to be top of mind for workers as companies evolve their return-to-office (RTO) strategies.
Professionals recognise that experience alone isn’t enough
64% of professionals in the city acknowledge the need for continuous learning with 43% believing that upskilling is essential for career growth. According to the research, 62% seek guidance on the skills needed to navigate workplace change. Many are learning about tech advancements (45%), sector-specific market analysis (38%), social trends (38%) to stay informed and prepared for future opportunities.
Video is the most popular format for professionals to gain knowledge
55% of professionals in Bengaluru find short-form videos easy to engage with, while 51% prefer long-form video courses focused on specific skills, considering them the most helpful. Professionals particularly value videos with anecdotes and learnings (53%), and unscripted podcast conversations (46%), which help them make informed professional decisions and evaluate career prospects.
Searching for solutions to stay ahead
Professionals are turning to LinkedIn for the knowledge and skills to help them adapt to the rapid changes in the workplace. With expert insights, AI-powered coaching, and real-time news, LinkedIn has the tools they need to stay ahead.
Nirajita Banerjee, Career Expert and Head of Editorial, LinkedIn India says, “With AI and hybrid work models changing how we work, staying informed about the latest industry trends is now more important than ever. Today, 8 out of 10 (79%) workers in Bengaluru are already turning to industry leaders and peers for advice—recognising the value of proactively seeking professional knowledge. Embracing this mindset, staying curious, and continuously developing new skills can set you up for success and help you stay ahead of change.”
LinkedIn Career Expert tips for adapting to change and staying ahead:
Stay on top of change: Topics like AI and hybrid work are changing constantly. By staying up-to-date with the latest news and insights from trusted experts, such as LinkedIn Top Voices, you can better understand how these developments impact your daily work and what they might look like in the future.
Adopt a growth mindset: Change is hard and it’s okay to feel nervous, but try to approach the process with an open mind. With a willingness to learn, you can build knowledge in areas that will make navigating change easier. Take AI, for instance. Practising prompt writing or using AI to take meeting notes will make it easier to use these tools in the future. LinkedIn has unlocked a series of Learning Courses such as Building an Adaptability Mindset in the Age of AI for free until 25th November 2024 and is also offering two complimentary professional certificates on Gen AI until the end of 2025.
Embrace bitesize learning: Find easier ways to acquire new skills and knowledge so continuous learning feels more manageable. Professionals find short-form video the most helpful and engaging when looking for information – and it's rapidly growing on LinkedIn, with video uploads up 34% year-over-year.
LinkedIn data methodology
*Data measured from September 2022 to September 2024 of posts mentioning the keyword “flexible work” on LinkedIn. Incorporates global English-only posts.
**Indicates growth in unique LinkedIn learners during the time period. LinkedIn Learning courses are identified which are tagged and can be used to develop one of LinkedIn's taxonomy of 139 AI skills. Members who consumed these LinkedIn Learning courses are referred to as learners with AI aptitude. Non-technical functions exclude members mapped to one of the following functions: 'Engineering', 'Information Technology', 'Research', 'Education', 'Business Development' based on LinkedIn taxonomy.
Consumer research methodology
This research was conducted by Censuswide, with 2,142 professionals in full-time or part-time employment in India between September 2 to September 11, 2024. Censuswide abide by and employ members of the Market Research Society which is based on the ESOMAR principles. Censuswide are members of the British Polling Council.
About LinkedIn
LinkedIn connects the world’s professionals to make them more productive and successful and transforms the way companies hire, learn, market, and sell. Our vision is to create economic opportunity for every member of the global workforce through the ongoing development of the world’s first Economic Graph. LinkedIn has over 1 billion members and has offices around the globe. www.linkedin.com / mobile.linkedin.com.
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