Tata Motors To Empower Customers In Bengaluru To Unlock Greater Business Profitability At Desh Ka Truck Utsav

*     First-hand experience of Tata Motors' latest range of trucks

*     Expert guidance to optimise fuel efficiency, reduce total cost of operations, and boost profitability

Tata Motors, India's largest commercial vehicle manufacturer, is set to host Desh Ka Truck Utsav – an immersive daylong event in Bengaluru on 24th September 2024. The event is designed to empower the trucking community in Bengaluru with actionable insights and hands-on experience with Tata Motors' latest range of trucks and value added services, all aimed at enhancing profitability and delivering a low total cost of ownership (TCO).

During the event, attendees will receive expert guidance on enhancing fleet performance, improving fuel efficiency, and achieving greater profitability. They will also benefit from in-depth vehicle demonstrations and insights into Tata Motors’ comprehensive after-sales support. This includes vehicle maintenance programs, fleet management solutions, annual maintenance packages, and 24/7 roadside assistance through the Sampoorna Seva 2.0 initiative ­­– designed to equip customers with detailed information to drive long-term success with their fleets. Additionally, the company will honour also key customers for their partnership and support, making the overall experience more rewarding.

Mr. Rajesh Kaul, Vice President & Business Head – Trucks, Tata Motors Commercial Vehicles, shared, “Tata Motors is committed to understanding and addressing customers' evolving needs. Desh Ka Truck Utsav offers a vital platform for us to engage directly with them, highlighting our latest digital solutions. The event allows us to not only showcase our robust truck range and value-added services, but also demonstrate their real-world impact on customers’ long-term profitability and success. Our cutting-edge solutions are designed to make customers’ businesses future-ready, ensuring they remain ahead in an evolving landscape. We look forward to interacting with our customers and partners to strengthen our collaboration and achieve shared success.”

Tata Motors offers the widest range of trucks, with cabin options including the LPT, Ultra, Signa and the Prima. The trucks are available with fully-built body options, designed to meet the diverse demands of goods movement, including market load, agriculture, cement, iron & steel, container, petroleum, chemical, water tankers, LPG, FMCG, construction, mining, and municipal applications among others. The range is equipped with Fleet Edge, Tata Motors’ connected vehicle platform for efficient fleet management. Engineered with advanced technology for durability and rigorously tested to meet specific customer needs, the vehicles are supported by Tata Motors’ extensive network. With over 2500 sales and service points nationwide, including 146 in Karnataka, the company ensures holistic support and the highest vehicle uptime.

About Tata Motors

Part of the USD 165 billion Tata group, Tata Motors Limited (BSE: 500570 and 570001; NSE: TATAMOTORS and TATAMTRDVR), a USD 44 billion organization, is a leading global automobile manufacturer of cars, utility vehicles, pick-ups,  trucks, and buses, offering an extensive range of integrated, smart, and e-mobility solutions. With ‘Connecting Aspirations’ at the core of its brand promise, Tata Motors is India’s market leader in commercial vehicles and ranks among the top three in the passenger vehicles market.

Tata Motors strives to bring new products that captivate the imagination of GenNext customers, fuelled by state-of-the-art design and R&D centres located in India, the UK, the US, Italy, and South Korea. By focusing on engineering and tech- enabled automotive solutions catering to the future of mobility, the company’s innovation efforts are focused on developing pioneering technologies that are both sustainable and suited to the evolving market and customer aspirations. The company is pioneering India's Electric Vehicle (EV) transition and driving the shift towards sustainable mobility solutions by developing a tailored product strategy, leveraging the synergy between Group companies and playing an active role in liaising with the Government of India in developing the policy framework.

With operations in India, UK, South Korea, Thailand and Indonesia, Tata Motors markets its vehicles in Africa, the Middle East, Latin America, Southeast Asia, and the SAARC countries. As of March 31, 2024, Tata Motors’ operations include 90 consolidated subsidiaries, two joint operations, five joint ventures, and numerous equity-accounted associates, including their subsidiaries, over which the company exercises significant influence.