Friday, August 23, 2024

PhonePe Enables Credit Line On UPI On Its Platform


*     Consumers can now link their pre-approved credit line to UPI on PhonePe and use it to make payments across millions of merchants

*     This also provides businesses an added avenue for customer payments and reduces drop offs

PhonePe today announced the launch of Credit Line on UPI on its platform. Consumers who avail credit lines from their banks can now link these credit lines to UPI on PhonePe and seamlessly make merchant payments. This feature enables consumers to make purchases with ease across millions of merchants and avail the flexibility of short-term credit that helps them manage their monthly expenses better.

Reserve Bank of India (RBI) recently expanded the scope of UPI to include pre-approved credit lines, called ‘Credit Line on UPI’, allowing consumers to avail credit lines through banks and  use these through their UPI apps. This will further help exponentially increase the number of merchants where credit lines can be utilised.

Along with consumers, the option also allows merchants on the PhonePe Payment Gateway (PG), to offer their customers an additional payment option at the time of checkout. This not only reduces friction but also lowers cart abandonment leading to higher sales. Merchants simply need to integrate with PhonePe PG to add ‘Credit Line on UPI’ as a payment option to enable this offering.

Commenting on the launch Deep Agrawal, Head of Payments at PhonePe said “We are excited to launch Credit Line on UPI on our platform. This is the second offering that will unlock the potential of credit usage on UPI, following the tremendous success of Rupay Credit Cards on UPI. We believe digital payments in India is growing strength to strength and PhonePe is committed to providing the most innovative and best-in-class solutions to our customers. This offering will revolutionise the access and use of credit in the country and we are focussed on offering a varied set of new use cases in close partnership with the ecosystem players.”

Credit line on UPI rides on the same UPI rails that millions of Indians are familiar with. Here’s how users can avail it:

Users can link their Credit Line on UPI by clicking on the profile section on the top left of the PhonePe app home page and select the bank from which they availed the Credit Line.

The Credit Line associated with their registered phone number will  be linked on UPI upon clicking on the bank.

After linking, the user will be required to set a UPI PIN

Once this is done, the Credit Line option will show up as a payment instrument on the payment page while the user is making a payment.

About PhonePe Group:

PhonePe Group is India’s leading fintech company. Its flagship product, the PhonePe digital payments app, was launched in Aug 2016. In just 7 years, the company has scaled rapidly to become India’s leading consumer payments app with 550+ million registered users and a digital payments acceptance network of 40+ million merchants. PhonePe also processes over 270 million daily transactions with an annualised Total Payment Value (TPV) of USD 1.5+ Trillion.

On the back of its leadership in digital payments, PhonePe Group has expanded into financial services (Insurance, Lending, Wealth) as well as new consumer tech businesses (Pincode - hyperlocal e-commerce and Indus App Store - India's first localised App Store). PhonePe Group is an India headquartered technology company with a portfolio of businesses aligned with the company's vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.

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