Thursday, August 3, 2023

Toyota Kirloskar Motor Unveils The All-New Vellfire In Indian Market

* (Self-charging Strong Hybrid Electric Vehicle, Redefining the Luxury and Comfort)

Product Highlights

The All-New Vellfire – A luxury model in Toyota's lineup in India, offering a heightened sense of elegance and refinement

Available in 2 grades for the customers to choose from. Starting with ‘Hi Grade’ & top-end being the ‘VIP Grade – Executive Lounge’

Delivers forceful propulsion and evokes dynamic emotions, creating an engaging and exhilarating driving experience

With outstanding spaciousness, the All-New Vellfire provides ample room for occupants along with massage seats in 2nd Row to relax and enjoy the journey, ensuring utmost comfort

The All-New Vellfire features user-friendly interfaces and easy operation, enhancing usability and making it effortless to navigate through its various functions

All-New Vellfire is equipped with thoughtful amenities such as ceiling storage, interior lighting, etc., offering convenience and luxury

Executive lounge with powered extra-large ottoman seats, detachable smartphone-like power controls, and a multi-function table, cater to the needs of discerning customers

It also offers first-ever powered ‘pull-down side sun blinds’, enabling customers to block excess sunlight, while still enjoying the scenery

The connected features like remotely starting Engine, Air Conditioning, control Sunroof, Power Windows thru App, adds to the overall comfort and convenience of the All-New Vellfire

The comfort and dynamic performance have made it a reputable choice in India, well established for over four years, since its first-ever launch in 2019

Offered in 3 exciting exterior colors – Platinum Pearl White, Jet Black & Precious Metal and 3 interior colors – Sunset Brown [New Color], Neutral Beige & Black

Available in 2 Grades ‘VIP Grade – Executive Lounge’ & Hi Grade’. The All-New Vellfire is attractively priced at Rs. 12,990,000 ex-showroom for ‘VIP Grade – Executive Lounge’ and Rs. 11,990,000 ex-showroom for ‘Hi Grade’ (Prices will be same across the country at ex-showroom level)

Self-Charging Strong Hybrid Electric Technology Highlights

As a powerful, advanced & environment-friendly vehicle, the All-New Vellfire is a Self-charging Strong Hybrid Electric Vehicle (SHEV) which has numerous advantages, namely:

Advanced technology with dual power sources

High fuel efficiency with a mileage of 19.28 Km/l*

Advantage of no external charging required

Responsive power & a quieter drive

Vellfire being a strong hybrid, studies have shown that strong hybrid electric vehicles can run 40% of distance and 60% of time on electric or zero emission mode with engine off**

*Under specific test conditions

**Under specific test conditions for Strong Hybrid Electric Vehicle

Key Features of the All-New Vellfire

Distinguished Styling:

Design theme: "Forceful x IMPACT LUXURY," evoking a sense of solidity akin to a charging bull

Cutting-edge reverse slant emblem design for a powerful and forward-moving appearance

Sharp dynamic character lines on the sides, symbolizing strength and stability

Luxurious interiors with enhanced space and roominess for an elevated experience

Hospitality-inspired Equipment:

2nd row seats equipped with a massage function for a relaxing ride experience

Detachable power control device provided to 2nd row occupants for customizing comfort with pre-set modes.

Super-Long Overhead Console concentrated fixtures in the center of the ceiling for enhanced convenience and customization

Long assist grips designed for comfortable use by all occupants during entry and exit

Toyota’s first-ever powered ‘pull-down side sun blinds’ (*1) with independently operable moonroof shades have also been installed, enabling customers to block excess sunlight while still enjoying the scenery

Newly developed 14-inch infotainment system with 15 JBL Speakers, Apple Car Play & Android Auto compatibility

Executive lounge offers 14 Inch rear Seat entertainment

*1: As of June 2023, as per Toyota research

The Joy of Comfortable Mobility:

Rear seat comfort prioritized for super-luxury mobile office and as exquisitely comfortable private room experience

TNGA platform (GA-K) optimized for minivan use, enhancing rigidity by 50% over the third-generation models (*2). This array of improvements has resulted in achieving vibration free ride

Shock absorbers (*3) that mechanically adjust damping force based on road surface vibrations for superior maneuverability and stability

Measures implemented to minimize road and wind noise, including low-noise tires and sound-absorbing materials

Toyota Hybrid System with a 2.5-liter inline four-cylinder DOHC (Double Overhead Camshaft) engine for exceptional driving performance with a maximum system output of 142 kW (@ 6000 rpm)*4, and outstanding fuel efficiency (19.28 km per liter*) with the Executive Lounge

*2: As per Toyota research

*3: Equipped as standard to the VIP Grade - Executive Lounge

*4: The maximum system output refers to the output that can be generated as driving force by the engine and motor combined, as per Toyota research

Advanced Safety & Security Systems:

The All New Vellfire is equipped with Toyota Safety Sense, which features comprehensive safety and driving functions

In addition to the safety features like 6 SRS Airbags, Vehicle Stability Control, Panoramic View Monitor, Parking Assist Alerts, Hill Assist Control, to name a few, the safety enhancements offer:

Pre-Collision Safety System

Lane Trace Assist

Adaptive Cruise Control

Adaptive High Beam LED Head Lamps

Blind Spot Monitor

Connected Features:

Staying in line with the advanced technology, All New Vellfire is now equipped with more than 60 Connected features, to name a few:

Emergency services

Remote operations [Vehicle Start, Air Conditioning, Window Operations, etc.]

Vehicle diagnostics

Driver monitoring alerts

Toyota Kirloskar Motor (TKM) today launched the highly anticipated All-New Vellfire, a luxurious self-charging strong hybrid electric masterpiece that redefines the essence of comfort, sophistication, and performance in the Indian automotive landscape. The All-New Vellfire offers excellent comfort and refined mobility, commanding force and dynamic prowess that elevates the driving experience to extraordinary heights. Crafted with seamlessly intuitive technology and thoughtful amenities, the vehicle embodies convenience and opulence into every journey.

While the All-New Vellfire delivers a powerful performance, it also ensures low fuel consumption and carbon footprints. Vellfire being a strong hybrid electric vehicle (SHEV), studies have shown that SHEVs can run 40% of distance and 60% of time on electric or zero emission mode with engine off**.

Sharing his thoughts on Toyota’s All-New Vellfire Launch in India, Mr. Masakazu Yoshimura, Managing Director and Chief Executive Officer of Toyota Kirloskar Motor said, "Today marks a momentous milestone in our India journey as we introduce the All-New Vellfire, a symbol of Toyota's class-leading technology, comfort and elegance. We are thrilled to present this masterpiece to the customers which represents the pinnacle of luxury, while embracing a greener future. This further reflects our relentless efforts, by adopting multiple pathways towards realizing ‘Carbon Neutrality’, and in line with the direction of the ‘Government of India’. We remain steadfast in our pursuit of mass electrification and offering sustainable mobility, as we strive to create a better tomorrow for all.”

Also speaking on Toyota’s latest offering, Mr. Atul Sood, Vice President – Sales and Strategic Marketing, Toyota Kirloskar Motor, said, “The introduction of the All-New Vellfire in the India market signifies a remarkable milestone in our pursuit of excellence. We understand the discerning preferences of the market and strive to push boundaries and set new benchmarks in the automotive industry. The All-New Vellfire, with its refined aesthetics, and advanced features, brings a new level of opulence and sophistication. The vehicle’s spacious interiors provide a haven of relaxation and indulgence, allowing passengers to truly immerse themselves in a world of luxury. With unique design interfaces and intuitive controls, every aspect of this new model is crafted to make driving effortless and enjoyable.

The All-New Vellfire delivery is expected to commence from November 2023 onwards. With this new launch, we are confident to further elevate the positive demand which the Vellfire Brand has established for itself over the last 4 years, since its first-ever introduction, in India. We are taking every effort to maximize the supply to the best possible & deliver the All-New Vellfire at the right time and right location to our discerned customers”.

Experience an awesome driving experience with the courtesy of the All-New Vellfire's TNGA platform (GA-K). With enhanced rigidity and stability, the advanced suspension system endows the All-New Vellfire with superior manoeuvrability, while offering luxurious & comfortable ride. In addition, this strong hybrid electric vehicle (SHEV) model, features a 2.5-liter inline four-cylinder DOHC (Double Overhead Camshaft) engine, offers maximum power output of 142 kW (@ 6000 rpm) and a maximum torque of 240 Nm @ 4300-4500 rpm. It is also coupled with electric motor and a hybrid battery, ensuring low emissions whilst delivering a delightful driving experience. The Toyota’s Strong Hybrid Electric Vehicle System promises an outstanding fuel efficiency (19.28 km per liter*), contributing to a greener and more sustainable future.

Draped in an aura of dignified elegance, the All-New Vellfire’s exterior styling flawlessly combines power and solidity within a compact and harmonious form. To create that feeling of power, as if the vehicles were charging forward, the vehicle has been designed with a cutting-edge reverse slant for the emblem; stretching from front to back, the sides of the vehicles feature dynamic irregularities which evoke a strength firmly rooted in the ground. This automotive masterpiece demands attention, turning heads with its commanding presence and sculpted lines.

The new advanced interior space has been diligently optimized with increased seat spacing with equipment inspired by the desire to provide exceptional hospitality and convenience taking the centre stage. Through a masterful orchestration of driving position modifications and refined construction of second-row seats, the development team has successfully increased the spacing between the front and second-row seats. With perfection, they have sculpted the side quarter trim on the third row of seats and the backdoor trim to be thinner. The innovative Super-Long Overhead Console concentrates essential fixtures at the heart of the ceiling redefining the boundaries of convenience and ease. The ride comfort has been further enhanced by providing detachable smart phone like power controls to customize the comfort zone. The 2nd row seats are massage function enabled as added rejuvenation element.

Safety is of paramount importance at Toyota, and the All-New Vellfire is equipped with an array of advanced safety systems. With Toyota Safety Sense at its core, the All-New Vellfire ensures comprehensive protection for both passengers and pedestrians. Proactive Driving Assist features like Pre-Collision Safety, Adaptive Cruise Control, Lane Trace Assist, Adaptive High Beam LED Headlamps and Blind Spot Monitor reinstate the Toyota Safety Sense. These cutting-edge safety features make the All-New Vellfire a benchmark of safety and driving assistance in the luxury segment.

Staying in line with the advanced technology, All-New Vellfire is now equipped with more than 60 Connected features like remote door lock/unlock, air conditioning, emergency services, vehicle diagnostics, driver monitoring alerts, to name a few.

The All-New Vellfire is available in exciting colors – Platinum Pearl White, Jet Black & Precious Metal and 3 interior colors – Sunset Brown [New Color], Neutral Beige & Black, reflecting premiumness. Needless to mention, the All-New Vellfire offers the renowned Toyota experience through a warranty of 3 years/100,000 kilometers and an option of extended warranty of up to 5 years/220,000 kilometers, 3 years free roadside assistance, attractive financial schemes and 8 yrs/160,000 kilometers warranty on the Hybrid battery.

Bookings are to begin today, while the All-New Vellfire delivery is expected to commence during November 2023. Customers can make their bookings online at or by visiting their nearest Toyota dealership. For more details, customers can simply log on to Toyota India | Official Website (

Furthermore, in line with its customer-centric approach, TKM will be introducing First-In-First-Out (FIFO) approach for delivery of the All-New Vellfire to its customers based on their order sequence, thereby ensuring fair and transparent vehicle delivery service. 

Experience the All-New Vellfire like never before with Toyota's cutting-edge virtual showroom***. From the convenience of your home, indulge in 360-degree views, delve into colour options, and explore key features. Seamlessly book your dream Vellfire with a single click. Welcome to a world where luxury meets innovation at your fingertips.

Photo Caption: (L-R: From Toyota Kirloskar Motor - Mr. Masakazu Yoshimura, Managing Director and Chief Executive Officer, Mr. Atul Sood, Vice President – Sales and Strategic Marketing and Mr. Tadashi Asazuma, Executive Vice President- Sales, Service & Used Car)..

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