* Celebrates Environment Month Through Its Employee Volunteer Initiative - I, Community Action To Reach Everyone (iCARE)
Continuing the efforts towards the commitment to environmental sustainability and its philosophy of 'Go Green,' Toyota Kirloskar Motor (TKM) is proud to announce an upcoming plantation drive near Madapura gate (closer to Ramdevara Betta) on June 25th, 2023, marking the 26th iCARE environmental activity. In line with Toyota’s Environment Month, this initiative reflects the company's dedication to making a positive impact on the society and nurturing a sense of responsibility among its employees. By actively involving passionate employees, TKM aims to foster a sense of giving back to the community and strengthen the care for environment, among its Toyota family members.
Ramdevara Betta, located in Ramanagara district (Karnataka State), is renowned for being the only Vulture Sanctuary in India. TKM, in collaboration with the Forest Department of Ramanagaram will engage in tree plantation to support the department to enhance the green cover in this region. Through this eco initiative, TKM joins hands in the conservation of the forest.
Reiterating, TKM remains commitment to its six aspirational Global Environmental Challenge 2050, and this plantation drive represents its sixth challenge namely, ‘Living in Harmony with Nature’, focusing on enhancing the biodiversity. TKM has also undertaken ‘Green Wave Project’ promoting mass plantation activities inside and outside the company by consistently expanding the afforestation efforts by adopting ‘Miyawaki concept’, involving all its stakeholders. To elaborate, the Miyawaki method of plantation is to establish the potential natural vegetation utilizing native species and in India, TKM was the first corporate to adopt this Miyawaki Concept way back in 2009. Over the years, TKM has planted more than 3,28,000 saplings across 112 acres of land inside the premises with 700 different floral diversity, contributing to a cumulative reduction of 4,700 tons of carbon and attracting the faunal diversity of more than 264 species.
Since its establishment in 2017, iCARE (I, Community Acton to Reach Everyone) has been instrumental in creating a significant impact on society, positively impacting the lives of 63,150 individuals. Through iCARE, TKM has been actively engaging its employees who continue to voluntarily invest their efforts in various eco activities such as Dibbling for plant seeding (so far 3000 dibbles), land clean-up covering more than 0.5 acres of area in Bannerghatta National Park, making bird nests from plastic bottles were recycled into planters & imbibing the sense of biodiversity conservation amongst youths from 100 shelter homes and so forth. TKM came together to conduct a green home audit initiative to raise awareness about the carbon footprint of sustainable living.
So far, over 1,758 employees have voluntarily participated in iCARE, covering various initiatives in domains such as education, environment, health and hygiene, road safety, skill development, and disaster management in line with the company’s Corporate Social Responsibility (CSR) initiatives.
Sharing his thoughts about the upcoming plantation drive, under the company’s iCARE initiative, Mr. Vikram Gulati, Country Head and Executive Vice President of Toyota Kirloskar Motor said "While the employee participation registration is in progress for the plantation drive, we are delighted to see the enthusiasm of our employees towards this eco initiative. This platform allows us to come together as a Toyota family and show wholehearted support to our company's dedication to improve the community lives. Through the collective efforts of our passionate employees, we are confident that this initiative will further support and contribute towards building a greener and more harmonious future. We will continue to focus our efforts on areas that require our intervention and work tirelessly towards building a better society.”
With collaboration between TKM and the Forest Department, the plantation drive in Ramanagara district will have a lasting positive impact on the environment and contribute to the restoration of its natural beauty. TKM remains dedicated to its mission of environmental conservation, community welfare, and sustainable practices.