East-West Seed India has conceptualized a unique plantable seed rakhi to celebrate the occasion of Rakhi Bandhan in August. This exclusive campaign is called ‘Beej Bandhan,’ which presents rakhis designed with seeds of Butternut (Cucurbita moschata) - an all-new crop category from East-West Seed India. The tastefully designed gift hamper presents biodegradable rakhis, Cocopeat disc, Coir Pot, a customized message, and a specially designed butternut recipe book.
“Beej Bandhan - seed rakhis is our way of contributing our commitment to sustainability and green causes. Rakhi is a much-loved cultural tradition that symbolizes the affection between siblings. Our seed rakhi with butternut seed presents an eco-friendly means to plant it in a garden or a pot. Our tagline for the campaign is ‘Why throw it when you can grow it?” said Sanjay Gahilot, Director, Marketing of East-West Seed India.
About East-West Seed India:
East-West Seed is a global leader in the tropical vegetable seeds market with three and a half decades of experience in breeding, producing, and delivering high-quality vegetable seeds. Founded by Dr. Simon Groot, winner of the World Food Prize 2019, East-West Seed is ranked #1 in the 2021 Global Access to Seed Index, South and Southeast Asia. which recognizes the commitment and performance in providing the World's smallholder farmers access to quality seeds. In 2020, it ranked #28 in Fortune’s Change the World list of companies that are doing well by doing good. East-West Seed has its headquarters in Nonthaburi, Thailand. The company employs over 3,500 people and has 17 R&D establishments in 7 countries. With exports to over 60 countries in tropical areas, East-West Seed serves nearly 20 million farmers around the world.