Friday, October 28, 2022

Wellbeing Nutrition Eyeing Funding Of $10M To Expand Globally

Wellbeing Nutrition, India’s leading plant-based nutrition company is looking to raise $8-10M in funding this quarter. The brand has received interest from some of the leading VC funds and a few strategic investors globally. They will use these funds to scale operations, build a senior global team and increase manufacturing capacity with new facilities in the USA and India, along with strengthening their R&D and research team while also building new categories 

The brand has expanded multi-fold since the last Series A fund raise of $2.2M from Fireside Ventures in July 2021. Without any additional capital, its expected ARR is 150cr, unlike all its peers. Wellbeing Nutrition has achieved a milestone of break-even in March this year and moved towards 5% profitability since.

The brand in the last year has been able to reach out to close to 30Mn audience in the country with a 400 % growth in net revenue over the previous year. The brand has already established the leadership position in the Melts Oral Thin Strips category already catering to a million plus consumers. To add to this the brand is already in final stages to close some partnerships in the sports category on the lines of the Disney Collaboration which consisted of Marvel and Frozen melts for Kids.

Mr. Avnish Chhabria, Founder said, “Ever since our inception, we have moved closer towards achieving new milestones. It makes us proud to be a homegrown brand that’s put India on the global map and present in over 5 countries with 50+ variants. We are looking forward to the new funding and plan to use the funds for our expansion globally.”

Previously, celebrities and wellness enthusiasts like Mira Kapoor, Rakul Preet Singh, and Dulquer Salmaan have also invested in Wellbeing Nutrition.

In the last 1 year Wellbeing Nutrition has scaled operations to over 3000+ stores across India and expanded its presence globally in the Middle East and North Africa (MENA) region, the Netherlands, UK and USA.

About Wellbeing Nutrition

A new generation of life supplements for the generation that wants more. These plant-based supplements are science-driven, using all natural ingredients of the purest form, in easy to consume formats with delicious taste and clean labels (no sugar, preservatives, or fillers of any kind). Ideal to fit in your daily routine, they address concerns like sleep, gut health, beauty, stress, immunity, throat, bone & joint, heart, cognition, weight management, eye, energy and detox.

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