* It will feature renowned artists like Dhvani Bhanushali, Fuzz Culture and DJ Suketu among many others from across genres
OPPO and JioSaavn have come together to host #UnPause, a one-of-a-kind 24-hour concert. The live stream will begin at 10 am on 5th October on OPPO India’s YouTube channel.
Early last month, OPPO, the leading global smart device brand launched their new range of wireless earbuds, the Enco Buds. The best-in-class wireless earbuds promise users 24 hours of concert-like music playtime. Following the successful launch, the brand has now partnered with South Asia’s largest music and audio-streaming service, JioSaavn, to present #Unpause, a 24-hour concert. The virtual event will be promoted across Jio channels and on the JioSaavn app as well.
The complete set list for the concert features Dhvani Bhanushali, Sukriti & Prakriti, Anand Bhaskar Collective, Rasika Shekar, Fuzz Culture, Encore, One Tribe all Girl, Sanjita Bhattacharya, Arifah, Tejas Menon, DJ Suketu, DJ Donna, DJ Doreko, DJ Lil B, DJ Harsh Mahant and DJ Regge. Users can tune in to OPPO’s YouTube channel starting 10am for this exclusive one-time streaming experience.
As part of its Enco Buds campaign, OPPO also created a TVC with Tamil-Canadian artist Shan Vincent de Paul. Shan not only composed the track ‘Unnai Pathu’, but also directed and starred in the music video that showcased the Enco wireless earbuds' 24-hour uptime feature through a surreal, time-lapse-trip: where dawn rolls into day, and then finally into dusk as Shan pops in his Encos and disappears into the mellowness of the track ‘.
Founded in 2007 as Saavn, JioSaavn is an audio streaming service for South Asian music and artists. In March 2018, Reliance Industries Limited (RIL) acquired a majority stake in JioSaavn, making it the largest music streaming service in India with 100 Mn+ monthly active users (MAUs). The company has 900+ label partnerships including Universal, Sony, T-Series, Tips, YRF, Saregama and Warner Music. In addition to 60 million+ tracks in 18 languages, JioSaavn also offers users the option of accessing the app in six regional Indian languages as part of the streaming service's ongoing regionalisation efforts.
Honored by Fast Company as one of the World’s 50 Most Innovative Companies – JioSaavn offers a slate of original podcasts ranging from Bollywood to comedy, storytelling to cricket. JioSaavn's Artist Originals (AO) is the first full-spectrum in-house streaming label pioneering new models of direct-to-artist music production, marketing and distribution. AO has released chart-topping records like “Bom Diggy” by Zack Knight and Jasmin Walia, and “cold/mess” by Prateek Kuhad. AO’s global collaborations include Marshmello and Pritam's BIBA; hip-hop stars Divine & Naezy's NY Se Mumbai with Nas; as well as a viral EDM remix of Bom Diggy by Dillon Francis.
JioSaavn's team of 300+ works across offices in Mumbai, Gurugram, Bengaluru, New York and California.
For more information, visit www.jio.com/jiosaavn
About OPPO Mobiles India Private Limited
OPPO is a leading global smart device brand. Since the launch of its first mobile phone - “Smiley Face” - in 2008, OPPO has been in relentless pursuit of the perfect synergy of aesthetic satisfaction and innovative technology. Today, OPPO provides a wide range of smart devices spearheaded by the Find and Reno series. Beyond devices, OPPO provides its users with the ColorOS operating system and internet services like OPPO Cloud and OPPO+. OPPO operates in more than 40 countries and regions, with 6 Research Institutes and 5 R&D Centres worldwide, as well as an International Design Center in London. More than 40,000 of OPPO's employees are dedicated to creating a better life for customers around the world. OPPO’s Hyderabad R&D center is the largest research center outside of China and is playing a pivotal role in innovation across fields including software, imaging, and communication network. Aimed at elevating the global 5G experience, the brand also launched its first overseas 5G innovation lab in Hyderabad. In line with its commitment to Make in India, OPPO has a manufacturing plant at Greater Noida, established in 2016. As per International Data Corporation’s (IDC) Quarterly Mobile Phone Tracker, OPPO witnessed a growth of 35% YoY in 1Q 21.