India Yamaha Motor (IYM) Pvt. Ltd. is pleased to announce the appointment of Mr. Hajime Aota as the new Chairman of Yamaha Motor India Group effective from 1st January 2026.
Mr. Aota brings with him extensive experience in corporate strategy, corporate planning, and new venture business development within the automotive sector. He has held several senior leadership roles across key global markets, including Japan, the United States, and the United Kingdom. Prior to his appointment in India, Mr. Aota served as Executive Officer, Yamaha Motor Co., Ltd., and Chief General Manager – Corporate Strategy Center (CSO) at the company’s global headquarters in Japan, where he led corporate strategy, sustainability initiatives, and digital strategy, with a strong focus on driving digital transformation.
He has also served as Chairperson of Yamaha Motor Ventures & Laboratory Silicon Valley (YMVSV), Yamaha Motor’s strategic venture capital arm, overseeing early-stage investments in areas such as robotics, transportation, fintech, insurtech, digital health, and data-driven technologies. In addition, Mr. Aota has played a pivotal role in leading new business development and corporate planning functions, contributing significantly to the long-term growth strategy of the global Yamaha Motor Group. He was also instrumental in shaping Yamaha Motor’s 2030 long-term vision, “Art for Human Possibilities,” and continues to champion its successful execution.
Mr. Aota holds a Program for Leadership Development (PLD) from Harvard Business School and is a graduate in Political Science from Keio University, Japan.
Commenting on his appointment, Mr. Hajime Aota, Chairman, Yamaha Motor India Group of Companies, said, “I am very excited to begin my journey in India, one of the world’s most dynamic and diverse two-wheeler markets. The rapidly evolving aspirations of Indian consumers, especially the youth, align strongly with Yamaha’s focus on premium products, innovation, and a customer-centric approach. Leading Yamaha in India is a significant responsibility, and my focus is on strengthening the brand by delivering products that seamlessly combine Yamaha’s global engineering excellence with the evolving needs of Indian riders. I look forward to working closely with our teams and partners to drive sustainable growth and reinforce Yamaha’s presence in this important market.”
About Yamaha Motor India Group of Companies
Yamaha Motor made its initial foray into India in 1985 as a joint venture. In August 2001, it became a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint investor in India Yamaha Motor Private Limited (IYM). IYM's manufacturing facilities comprise State-of-the-art plants at Surajpur (Uttar Pradesh) and Kanchipuram (Tamil Nadu). The infrastructure at these plants supports the production of motorcycles and parts for domestic as well as overseas markets. YMC has established its subsidiaries - Yamaha Motor Research and Development India Pvt Ltd. (YMRI), Yamaha Motor India Sales Pvt Ltd. (YMIS) and Yamaha Motor India Pvt Ltd. (YMI) in India to independently support IYM in the development, sales & marketing of its products and overall business planning & regional control respectively. Presently, its India product portfolio includes XSR155 (155cc), YZF-R15 V4 (155cc), YZF-R15S V3 (155cc), MT-15 V2 (155cc); FZS-Fi Hybrid (149cc), FZS-Fi (149cc), FZ Rave (149cc), FZ-X Hybrid (149cc), FZ-X (149cc), AEROX Version S (155cc) and hybrid scooters like Fascino 125 FI Hybrid (125cc), Ray ZR 125 FI Hybrid (125cc), Ray ZR Street Rally 125 FI Hybrid (125cc).
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