* Introduces Health Gift and BP Diary for its app users
OMRON Healthcare India, the leading player in digital home blood pressure monitoring segment, is all set to strengthen its presence in the telehealth & remote patient monitoring domain via provision of advanced digital experience to users based on unique upgrades in its mobile app.
The company has introduced a suite of innovative features in its existing app “OMRON Connect” used by lakhs of people across the country using OMRON Digital BP Monitors and Body Composition Monitors. The enhancements include introduction of a unique Health Gift programme and an online & sophisticated BP-diary to reward the ones who are doing monitoring with useful goodies and further inculcate the habit of BP monitoring at home in a convenient & articulate manner. It also includes an upgrade in the data management capacity of the application plus capabilities to make interface with other companies’ healthcare applications possible.
Health Gift aims to make the monitoring more engaging & valuable. The feature encourages regular tracking of health stats using OMRON blood pressure monitors and body composition monitors with rewards like health coins & tickets (with each measurement) that can be exchanged for useful & varied gifts & vouchers. The BP Diary, allows users to record their blood pressure in accordance with their lifestyle helping to recognize trends for more customized and effective BP management.
Patients with non-communicable diseases like hypertension & diabetes rely a lot on home healthcare data for periodic measurement & right treatment. However, it becomes challenging for many as they are not tech savvy, the devices are not connectable, the historical data is not easily accessible and the real time sharing between the patient and the physician is complicated. An advanced application like OMRON Connect with capabilities to fetch data from even non-connected OMRON BP monitors devices via OCR function is a great value-add to make the experience of OMRON device users useful and bring in more users to the platform.
Speaking about this launch, Masanori Matsubara, MD, OMRON Healthcare India comments, “Out of a base of around 350 million hypertensive patients and 135 million people struggling with weight management, many of them shy away from regular monitoring and use the applications as they find the whole experience cumbersome. In the current scenario, led by the global health crisis, OMRON believes telehealth has immense possibilities in store to benefit the people via enabling more regular & efficient home healthcare monitoring. OMRON aims to take bigger leaps in this sphere via introducing significant improvements in our owned digital assets and also by becoming a part of the ecosystem through collaborations with remote healthcare services providers.”
With teleconsultation witnessing almost 500% rise during pandemic (between March & May 2020), reports indicate a strong change in health consumers pattern in the telehealth sphere. A 2019 study on the use of mobile health apps highlights the importance of user experience factors like data collection efficiency and app interface for encouraging routine use of tracking features. This indicates the need for improved telehealth app features that benefit the consumers.
As the pandemic continues, home healthcare management remains essential for people to ensure their wellbeing. These features will make health tracking with OMRON a more holistic experience enabling people realize their health goals with ease and accuracy and will also push the organization closer to its vision of achieving ‘Zero’ cardiovascular events.
About OMRON Healthcare India:
Committed to helping people live more active and fulfilling lives, OMRON Healthcare is a global leader in the field of clinically proven, innovative medical equipment for health monitoring and therapy. Throughout its history, OMRON Healthcare has been striving to improve lives and contribute to a better society by developing innovations that help people prevent, treat and manage their medical conditions, both at home and in clinical practice in over 110 countries.
The OMRON Healthcare Group, headquartered in Kyoto, Japan, provides World’s No.1 blood pressure monitors (Global Home Appliance Market Comprehensive Survey 2020 by Fuji Keizai Co.,Ltd.(2019)). The company’s additional core product categories are respiratory care, pain management devices, and wellness products. It also develops and activates remote patient monitoring service in the field of cardiovascular condition management.
Established in 2010, OMRON Healthcare India has established itself a key player in the health monitoring segment in the country providing high quality blood pressure monitors, respiratory therapy devices, body fat monitors, digital thermometers, pain management devices, etc. It is the most recommended brand by doctors for blood pressure monitors and has been making rapid strides in the nebulizers segment too.