* Customer convenience, no min balance required, high interest rate driving the growth of 2-in-1 account
NiyoX – a 2-in-1 wealth plus savings account powered by India’s leading digital banking fintech Niyo – on-boards 100,000 customers in less than two months of its launch. At a time when more than 80% of the country is under lockdown-like restrictions, the relevance and need of having a digital savings account has increased exponentially. NiyoX is on track to on-board 2 million customers by FY21-22.
NiyoX has seen 90% of sign-ups from the working millennial population, these customers are spread over 9000 pin codes across the country. NiyoX account opening is one of the fastest in the country with median customers opening their account in under 5 minutes. Besides banking transactions, customers can invest in mutual funds with amount as low as Rs.100.
On achieving this milestone, Niyo’s Cofounder and CEO Vinay Bagri said, “The remarkable success of NiyoX stands testimony to the increasing acceptability of digital products and services among Indian consumers and how a gradual digital transformation is taking place across the country. It has been our constant endeavour to enhance customer experience by offering advanced services and features in the most user-friendly manner. Digital banking is the need of the hour and it is redefining the way financial services are perceived in India. ”
In partnership with Equitas Small Finance Bank and Visa, Niyo recently launched NiyoX - a state-of-the-art mobile banking solution for millennials. Being the first neo-banking platform to go live in India, NiyoX account comes with a VISA Platinum Debit Card, an industry-high 7%* p.a. interest rate on account balance and a promise of no minimum account balance requirement; making it ideal for the fast-paced lifestyle of today’s aspirational millennial Indian.
Virender Bisht, Niyo’s co-founder and CTO said, “Riding on the back of rapid mobile adoption, neo-banks have already democratized banking for customers in the western countries like the UK, USA & Europe. The pandemic has also triggered traditional banking customers in India to now switch to digital banks for the convenience, simplicity, advanced features and prompt support that NiyoX provides. Niyo has been creating path breaking products since inception. We still feel that our innovation journey has just begun, and plan to introduce several market first products in coming quarters. On the back of our innovative products and bank partnerships, Niyo will maintain pole position in this rapidly expanding market. ”
NiyoX account provides access to a full wealth management suite besides the savings account. The comprehensive wealth management suite powered by Niyo Money offers zero commission mutual funds, facility to track all your investments at one place, robo advisory and a feature that analyzes your investment, savings and expenses. Niyo will soon launch domestic and international stocks on the platform.
NiyoX also brings in a multilayer reward system comprising referral incentive, rewards points and scratch card-based cashback. This is topped up with some exclusive offers for the users curated by the team. Earlier this month, the company launched two ad campaigns “#JustCantWait” and “#WantMore” aimed towards millennials and GenZ.
Niyo is a digital banking Fintech conceptualized in 2015, it currently operates in 4 major business lines: NiyoX is a next gen savings account for millennials, Niyo Money is a power packed of suite of wealth products, Niyo Global Card provides the best banking experience and value for international travelers, and Niyo Bharat Payroll solutions provides modern salary accounts for India’s large blue-collar workforce.
Niyo operates out of corporate offices in Bangalore, Mumbai and Delhi, and has sales presence in more than 20 states and union territories, currently serving a customer base of around 2 Million and over 7,000 corporates. Niyo currently has around 500 employees, over 250 of which are dedicated to Tech, Product and Design. Niyo’s team includes individuals from a variety of backgrounds and leading universities including IITs, IIMs, ISB, and Ivy league institutions.